about glass baby bottles to announce We are delighted the birth of

We are delighted
to announce
the birth of
www.
.com
An informative consumer website
about glass baby bottles
from a leading brand manufacturer.
The glass baby bottle*
The most trustworthy companion for infant nursing
% made in France
*100
www.
.com
An informative consumer website
about glass baby bottles
from a leading brand manufacturer.
Glass ba
a public health concern;
a global awareness
• 2007: initial international studies conclude that
glass is the most inert material used for baby
feeding containers. There is no molecular transfer
of any kind between the contents of the baby
bottle and the bottle itself.
• 2008: Canada bans advertising baby bottles
containing Biphenyl A (BPA).
• April 2009: Paris, France bans the use of BPA
plastic baby bottles in public and private daycare
facilities within the city limits. A total of 28,000
plastic baby bottles are replaced with BPA free or
glass baby bottles.
• May 2009: As a precaution, the city of
Toulouse (France) bans the use of baby bottles
containing BPA.
• June-Sept. 2009: Nantes and Besancon
(France) follow the lead of Paris and Toulouse and
ban use of baby bottles containing BPA in their city
daycare facilities.
SGD: pioneer of the glass baby
bottle resurgence
Confirming this resurgence:
Less than 2 years after relaunching its glass baby bottle products,
SGD unit sales have grown
more than 15 times.
+50%
bans BPA as an additive in the manufacturing of
baby bottles.
1.6
million
million
• June 2010: the French Parliament formally
• March 1st, 2011: The European Union (EU)
million
1.1
Food Control (AFSSA) undertakes further research
on the effects of BPA.
bans all baby bottles containing BPA.
2.1
The glass baby bottle
market share is estimated to grow by at
least 50% by 2013
• January 2010: French Agency for Regulatory
x15.2
138 000
2008
Source SGD
2009
2010
2011
(estimation)
by bottles
The market outlook
128.85 million
babies
Size of the baby bottle market
France
6.6 million
pieces
Europe
55 million
World
350 million
pieces
pieces
are born worldwide every year. *
(More than one third are born in China and India alone!)
60%
of all babies are fed by the bottle
from birth.*
For Your
Information
60% of
Baby bottles are used by
ely after
parents either immediat
st feeding
childbirth or after a brea
4 months
period of approximately
(according to W.H.O. :
)
World Health Organization
*Source : ONU
$2.47 billionrket
Worldwide baby bottle ma
50/50 ctically equal in value
are pra
Mature and emerging markets today
emerging markets)
(53% for mature markets, 47% for
Geographical split of the babybottle
market worldwide (in value)
The US represents the 1st market
in the world before China, Japan,
India and Germany
France is the 3rd market in Europe
5%
India
8%
22%
Other
Europe
11%
China
8%
Latin America
14%
Russia/Africa/Middle East
24%
8%
Asia/Oceania
Sources : Icon Group “The 2009-2014 World Outlook for Baby Bottles” - Philip M. Parker, Ph.D / SGD
North America
Glass purity for baby …
Pharmaceutical grade glass
with innovative properties.
Naturally transparent and 100% recyclable,
glass meets all specifications for neutrality and
strength. It does not chemically interact with
contents of the bottle and it passes the most
rigorous thermal shock tests.
Baby Friends™ baby bottles are not your grandmother’s baby bottles.
They are made from “Asolvex® Type I glass”. Asolvex is a proprietary glass, researched and developed
by SGD’s Pharmaceutical Glass Division. It is used by hospitals, clinics, and pharmaceutical labs around the
world and is distinguished by its innovative properties. It has been designed to protect the most sensitive of
molecules, due to its extremely inert composition referred to as “neutral in the mass”.
A glass that meets most
demanding European
and American Standards.
Oxides 5%
Calcium 10%
Soda
15%
EN14350 #1: No risk of injury; resistance to significant
thermal shocks (up to 95°C or 203°F).
EN14350 #2: volume graduation mark accuracy;
adherence of volume markers and decorative elements.
EN14350 #3: Chemical interaction (leeching) between
the contents and the bottle.
Silica 70%
…with unique properties
Baby Friends™ baby bottles comply with the EN 14350
standard for thermal shock resistant tests.
100% Eco-friendly
100% Recyclable
100% Made in France
Clients of SGD can choose to personalize the decorations applied to the bottle.
SGD’s Baby Friends™ brand is available in a wide variety of colors
in a host of organic colorful inks.
Baby Friends baby bottles:
infinitely recycled
TM
Filtering and
acquiring the glass
Released to
the consumer market
Baby Friends™ baby bottles can be washed and sterilized indefinitely
and their decorations will not be altered. The bottles are microwave and
dishwasher safe.
The glass is a nontoxic material.
No BPA, no phthalates, no, sulfur, no BPS
SGD works in close collaboration with European nipple and accessory
manufacturers. Protective bottle encasings for standard bottles fabricated
from silicone were developed as one of the accessories for Baby Friends™
baby bottles.
Research and development teams at SGD group have developed specially based
decorations. The inks utilized are organic and free of heavy metals. They follow
international regulations of durability and withstand microwave and dishwasher
use. The whole surface of the baby bottle can be decorated, being for the first time
the most practical and the most fashionable baby bottle ever!
Crushing – Cullet – Melting
Glass is processed
at the manufacturing facility
The glass life cycle
back to
consumption
Models adapted
“BIO” collection
Different styles offered
by the Baby Friends brand allow
for a wide variety of colors.
TM
“POP” collection
to all styles
TM
“ROMANTIC-CHIC” collection
The Baby Friends™ bran
d is
dedicated to distributors
.
Distributors can commer
cialize
their creative ideas unde
r the brand name,
or as their own distribut
or,
general specialist or natio
nal
insignia brands
Curved
110 ml
240 ml
Ergonomic
240 ml
330 ml
Classic
110 ml
240 ml
Spherical
290 ml
SGD, an engaged
The strength of being and responsible global leader
a global leader
With the reputation of being global leaders for glass bottles
in the perfume, cosmetic and pharmaceutical industries, SGD
group has invested in studies to strengthen hexagon glass.
Its consumer implication to promote glass baby bottles is
100% Made in France
Baby Friends™ baby bottles like all other bottles designed and
manufactured by SGD group, are integrally made in France.
fashioned in the same way. SGD Group produces every year
With more than 1,600 high quality glass bottle specialists employed,
more than 3 billion bottles and has attained 530 million Euros
the total of SGD group situated at Mers-Les-Bains in Somme (France)
sales in 2010. Fortified with glass manufacturing know-how
can produce up to 250,000 baby bottles per day.
for more than 100 years in France, SGD employs more than
6000 people worldwide, of which half are in France. The
group commits itself to following a solid quality, innovation
and development initiative. SGD has relaunched the glass
baby bottle and has created the first bottle in the world in
glass 100% recycled and recyclable glass for the perfume and
cosmetic division.
A responsible manufacturer
• Annual CO2 emission for the production of baby bottles
represents the emission of 5 french families.
• Byproducts in water at SGD is 60% less to the norms.
• Wastes generated by baby bottle production are recycled and
energy is recovered up to 90%, the 10% left being valorized.
• All SGD furnaces are equipped with electro filters to eliminate dust deposits.
• SGD continually progresses in lessening their carbon footprint in the
manufacturing of their products. An example of the fruits of their
labor is represented by the infinity glass, the first glass in the world
created 100% from recycled glass and is 100% recyclable.
www.babyfriends.com
A web resource for parents
Considering glass baby bottle information on the internet is not well centralized Baby Friends™ baby bottle brand gathered
practical information on glass baby bottles and tips for use now available on their website.
This website also connects people to social resources such as Baby Friends Planet on Facebook to give parents a voice and
establish ties with the new brand.
Gives recognition to the public of glass baby bottle tools:
a link with the community
Eco-responsibility: a corporate social responsibility measure
Possibility to custom create and decorate a glass baby bottle
Customer feedback
Forums
… and for
professionals
A page is dedicated to professionals
where they can find
Planet Baby Friends
The official Baby Friends™
page where parents can find:
The latest on glass baby bottles
and the Baby Friends™ Brand
Contests with a chance to win Baby
Friends™ bottles and accessories
Chat forms and discussion groups
Technical information on glass
and intrinsic characteristics
of Baby Friends™
Information on the
Baby Friends™ range
A presentation by SGD group
Regulatory information
Baby Friend’s™ partners and suppliers
“Contact us” page
Financial Dynamics France
9, rue Scribe – 75009 Paris
Tel. : +33 (0)1 47 03 68 10
Please contact us for pictures:
Yannick Duvergé (yannick.duverge@fd.com)
Claire Michel (claire.michel@fd.com)
www.
.com
Join us on
Planet Baby Friends
Contact SGD
Pharmaceutical communication
Tél : +33 (0)1 40 90 36 62
Anne Bailly (anne.bailly@sgdgroup.com)
Conception Financial Dynamics France • Creation : www.nordesign.fr • Photos : ©Thierry Ozil • Printed on 100 % recycled paper, with vegetal inks, by a printer member of Imprim’Vert
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