eBay Education - YourPCguide.com

Welcome to the World of
Selling on eBay
John Gontowicz
609-668-0695
yourpcguide@comcast.net
www.yourpcguide.com/ebay2010.pdf
Copyright Information

This information is copyright © 2008, eBay Inc.
All rights reserved. No part of these materials
may be reproduced or transmitted in any form,
by any means (electronic, photocopying,
recording, or otherwise) without the prior
permission of eBay Inc.

eBay and the eBay logo are trademarks of
eBay Inc.

PayPal and the PayPal logo are trademarks of
PayPal Inc.

Please don’t take pictures or record the class
without asking permission first.
1-2
1
About The Instructor
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Computer Services (Microsoft Partner)
Computer Tune-up, Installation & Repair
Data Transfer from old to new
Computer Maintenance and Optimization
Home Network Setup (Secure)
Virus & Spyware Checking & Removal
Hardware & Software Upgrades
Setup New Computers, Printers, etc.
Technical Writing
Course materials, handouts, instruction manuals,
restaurant menus, and more…
Electronic Forms using Microsoft Office Products
How I became Successful on ebay


Starting selling personal items in 2005

August 2007 – Decided that this was part of my
business model
June 2007 – took test to become certified to teach
ebay classes
 October 2007 – 1st ebay class
 December 2007 – Became a Powerseller
 Over $23,000 in sales in 90 days
 Sold 970 out of 1100 items
 This class is my 37th group class
 Taught over 100 people individually
2
Some Items I sold
3
Welcome to eBay

A people’s market that contains anything you can
imagine.


A revolutionary new way to buy and sell.

Where over 1.3 million sellers make a part- or
full-time living selling on eBay!*
Where trust, honesty, and efficiency are
rewarded.
*ACNielsen International Research, June 2006
1-3
A Short History of eBay
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1995 – Pierre Omidyar launches eBay
1997 – 1 millionth item sold
1998 – Meg Whitman joins as CEO (Retires 10 years later)
1998 – eBay goes public
1999 – eBay Motors launched
2001 – eBay Stores launched
2002 – PayPal joins team
2005 – Best Offer introduced
2007 – PayPal Buyer Protection expanded to $2,000 *
2008 – John Donahoe becomes President and CEO
* For qualified eBay transactions
1-4
4
Gross Merchandise Volume
Billions
of
Dollars
16
14
Over 16
billion in
Q4 2007!
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10
8
6
4
2
0
Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3
01 01 02 03 03 03 04 04 05 05 06 06 07 07
1-5
On eBay…
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Over 100 million items available worldwide
Over 6 million items added every day
Over 6 billion feedback comments left
since 1996
 A digital camera sells every minute
 A forklift sells every 4 hours
 Most expensive item sold = Gulfstream II
business jet — $4.9M in August 2001
1-6
5
eBay: Safe and Secure


eBay Core Values
 People are basically good
Safe Trading
 99.999% of all eBay transactions are completed
successfully

eBay Trust and Safety
 Proactively monitors listings and activity
 Consists of over 1,000 dedicated reps working around
the clock

Works with U.S. and global law enforcement, and the
eBay Community
1-7
eBay Safe Trading Features

Feedback – Your eBay reputation

Buyer Protection Program –
Up to $2,000 (on qualified items with PayPal)

PayPal Seller Protection – Against
fraudulent chargebacks

Security and Resolution Center –
www.ebay.com/securitycenter
(link on bottom of all eBay pages)
1-8
6
Detailed Seller Ratings
Detailed Seller Ratings show:
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Item as described
Communication
Shipping Time
Shipping and Handling Charges
DSRs are anonymous.
Seller is shown aggregate scores.
1-9
eBay Safety Tips

Buyers
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Always check seller feedback.
Never wire or send cash.
Everyone
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Keep passwords complex and unique (numerals and letters).

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Never buy or sell an eBay item offline.
NEVER provide your password or other personal information
in an email! Report suspicious emails to spoof@ebay.com.
Use My Messages (in My eBay) for all eBay correspondence.
Sellers


Ship only after payment has cleared.

Document all eBay sales (receipts, proof of delivery, etc.).
Obtain tracking numbers or delivery confirmation for all
parcels.
1-10
7
Success Is Just Around the Corner
 eBay has created some incredible success
stories!

Let’s see one now!
1-11
Getting Started – Registering
as an eBay Member
8
Agenda

Register as an eBay member

Becoming an eBay seller

Obtain alternative verification with ID Verify
2-2
Register on eBay
1. Go to www.ebay.com.
2. Click Register.
3. Create a user ID and
password.
4. Enter information.
5. Check email for
confirmation.
2-3
9
Becoming an eBay Seller
1. Sign in to My eBay
2. Click Personal Information
under My Account
2-4
My eBay: Personal Information
3. Click the
Edit link
next to
check
account
information.
4. Sign in if
necessary.
2-5
10
Create Seller’s Account
5. On the next page, click
on the Create Seller’s
Account link. Then click
the Create Seller’s
Account button on the
following page.
2-6
Seller Account Creation
Enter your
credit or
debit card
information.
2-7
11
Verifying Your Identity
Enter data:
Bank routing number
Checking account number
Enter bank account information.
2-8
Select a Seller Fee Payment Option
2-9
12
Fee Payments
Tip! Change your fee payment method at any time.
Click My eBay > My Accounts > Seller Account
2-10
Additional Verification with

Through Verisign™

Optional

Alternative—or in addition—to
standard seller account

Overrides feedback
requirement for Fixed Price
formats
1. Click Site Map
2. Click See all Selling
Resources
3. Find ID Verify under
Third Party Services
2-11
13
Summary
1. Register as an eBay member
2. Become an eBay seller

Go to My eBay and edit your personal information
3. Use ID Verify as additional or alternative verification
4. Ready to sell (almost…)
2-12
Getting Started – Researching
the eBay Marketplace
14
Agenda

Select an item to sell

Search for matching ―Completed listings‖

Determine item’s current market value (CMV)
on eBay

Adopt successful sellers’ ―best listing practices‖
2-13
Select an Item to Sell
Your first eBay item should be:
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
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Our first item: a digital camera
Something you already own
Of moderate value
An unwanted gift (re-gift!)
Easy to pack and ship
Brand name a plus *
* NOTE: If listing a brand name item, be certain it is authentic and not a replica or
―knock-off.‖ Click the Help link at the top of any eBay page and follow links for:
Help Topics > Rules and Policies > Rules for Sellers > Rules about Intellectual
Property > Rules about Intellectual Property - Overview
2-14
15
eBay Listing Policies
Lawn darts
What do these
items have in
common?
Puppies
Replica designer
handbag
2-15
Items Prohibited on eBay!
Lawn darts
Recalled product
Puppies
No live animals
Replica designer
handbag
Trademark infringing
items are prohibited
Stay informed! Before you list an item, click:
Help Topics > Rules and Policies > Rules for Sellers >
Prohibited and Restricted Items and Services
2-16
16
Completed Listings Search
1. Click Advanced Search.
3. Check Completed listings only.
2. Enter keywords.
4. Click Search button.
2-17
Matching Completed Listings
Results page shows:
 Number of bids
 Final price (in green)
 Shipping cost
 If price is red, it was not
sold (either no bids or
reserve was not met)
2-18
17
Researching on eBay
Comparison Points:
Title
Starting price
Description
Photos
Listing upgrades
Selling format
Number of bids
Payment options
Shipping/handling fees
Return/refund policy
Category/subcategory
Hit counter
Which keywords garner the most bids?
Low, reasonable, or high?
How much information is provided?
High or poor quality? No photos?
Photo, bolding, or highlight in search results?
Auction, Buy It Now, or Fixed Price? Reserve?
Few, many, or none?
Provided? Not provided? Restricted?
Provided? Not provided? Fixed or calculated?
Provided? Not provided? Terms?
Was the item properly categorized?
How many hits?
Let’s research our camera!
2-16
2-19
18
Research What’s Hot
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http://pulse.ebay.com
eBay What’s Hot
http://pages.ebay.com/sellercentral/whatshot.html
Want it Now
http://pages.ebay.com/wantitnow/
No Auction Bids
http://www.noauctionbids.com/index.php
Last Minute auctions
http://www.lastminute-auction.com/
Misspelled auctions
http://www.missing-auctions.com/
eBay Common Keywords by Category
http://category-keyword.ebay.com/all_categories.html
Selecting a Warehouse / Supplier
The Three Resources That I Use
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One Source Wholesale Directory
http://www.worldwidebrands.com/?kbid=19196
Learn how, what and where to buy products at true
Wholesale prices to sell on eBay or your web site.
The Wholesale Buying System was written for eBay
Sellers by a PowerSeller who sells on eBay every day.
Salehoo Directory
http://pcguide.salehoo.hop.clickbank.net
19
Research Prices & What is Selling Now
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http://www.google.com/trends
www.cnet.com (electronics, computers)
http://shopping.yahoo.com
http://www.etsy.com/ (crafts)
http://www.ebates.com/ (specials & rebates)
www.retailmenot.com
www.kbb.com (Kelly Blue Book)
www.craigslist.com
http://shopping.lycos.com
http://www.pricegrabber.com/
http://www.bizrate.com/
http://www.nextag.com/
http://www.mysimon.com/ (unique gifts)
www.shopping.com
http://www4.dealtime.com/
http://www.smarter.com/
www.amazon.com
Summary
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Select item from your possessions
Avoid listing prohibited items
 Check the prohibited items list on eBay first!
Search for similar ―Completed listings‖
 Check how sellers have listed similar items
 Determine and adopt sellers’ ―best practices‖
 Avoid listing practices that don’t work
 Determine the CMV of your item
2-21
20
Getting Started – Fees
Overview
Agenda

Basic Selling Fees

Calculating Your Listing Fees
2-22
21
Seller Fees Overview
There are four basic fees for listing and selling on eBay:
1. Insertion Fees – To list an item
2. Listing Upgrade Fees – To promote your listing
3. Final Value Fees – Commission based on final price
4. PayPal Fees – For collecting payment through PayPal
2-23
22
23
24
Listing Upgrade Fees
Feature (Auction-style
and Fixed Price)
Fee
Description
Value Pack
$0.65
Combines Gallery Plus, Subtitle, and Listing Designer
Gallery
FREE
Adds thumbnail photo next to title
Gallery Plus
$0.35
Display a larger picture
Listing Designer
$0.10
Surrounds description with attractive themed layouts
Subtitle
$0.50
Adds descriptive information on your item below the main title
Bold
$1.00
Listing title appears in bold
Schedule Listing
$0.10
Allows you to set a future start time
10-Day Duration
$0.40
Select the longest listing available
Gift Services
$0.25
Inserts gift icon next to your title
Border
$3.00
Surrounds your listing in search results with a colored band
Highlight
$5.00
Places a color band behind your item title in search results
Gallery Featured
$19.95
Item will appear in the special Featured section above the
general Picture Gallery
Home Page Featured
(Single Item Listing)
$39.95
Get the highest level of visibility on eBay!
Home Page Featured
(Multiple Item Listing)
$79.95
Get the highest level of visibility on eBay!
List in Two Categories
×2
Reaches more shoppers and generates more interest
2-25
Summary
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
Four basic fees
 Insertion
 Listing upgrade
 Final value
 PayPal
Calculating your total fees
2-29
25
Listing Preparation — Title and
Description
Agenda

Create an effective title including searchable keywords
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Prepare a good description
3-3
26
Descriptive Title
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ONLY keywords (no modifiers: ―rare,‖ ―beautiful,‖ etc.)
Format: keyword [space] keyword [space] keyword…
Effective title example:
Canon PowerShot S110 Digital ELPH 2.1 Megapixel Camera

Ineffective title example:
L@@K best camera on eBay…Wow !


Only searchable word: ―camera‖
No one searches for ―L@@K,‖ ―best,‖ or ―wow‖
3-4
A Good Description

Complete item details:
 Dimensions
 Color
 Materials
 Age/condition

Detailed terms of service:
 Payment options
 Shipping terms
 Return and refund policy

Professional:
 Simple, uncluttered layout
 Positive, friendly tone
3-5
27
28
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32
Listing Preparation —
A (Good) Picture
Is Worth a Thousand Words
33
Agenda

Taking perfect digital photos

Real eBay photo don’ts

Editing digital pictures for eBay
3-6
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What Is It?
3-9
50
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What Is It?
3-9
52
Harmless Knickknack?
3-10
Honey, I Turned the Kid into a Lawn Sprinkler
3-11
53
No Reflection on You!
3-12
Creating Digital Pictures
Three options:
1. Traditional film camera


Shoot photos with film camera
Take film to developer
2. Flatbed scanner


Perfect for flat items
Scan prints
3. Digital camera

Best all-around solution
3-7
54
What to Look for in a Digital Camera

Buy a brand name

Important features
 3.0 megapixels minimum
 Macro (ability to focus 1 inch from surface)
 Ability to turn flash off

Find one on eBay!

Now, some ―don’ts‖…
3-8
Taking Your Pictures

Set Up
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Use solid, neutral color paper or
cloth behind item
Lighting

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
Place item on table or stand
Natural light
Add diffused artificial light
No flash!
Camera Settings

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Set camera to JPG format

Frame item in camera viewfinder
Always use a tripod (buy
one on eBay)
3-13
55
A Professional Photo
First try…not good
Better
Problems…
Add…
 Background visible
 Inadequate light
 Backdrop
 More light
3-14
56
After, and After Cropping
57
58
59
Transfer Photo Files
 Digital camera file storage
 Compact flash card
 SD card
 Memory Stick (Sony)
 CD-ROM (Sony Mavica)
 Transfer photo files to computer
 Insert card into:


Computer slot
Card reader attached to computer
 Direct cable connection (USB or Firewire)
 Copy files from camera to computer
 When in doubt, RTM! (Read The Manual)
3-15
60
Editing Your Photo Files

Use graphic editing software

OEM (on CD that comes with
your device)

 Shareware or freeware
 Purchased software
 eBay Picture Service
Four basic editing steps
 Crop
 Rotate
 Resize
 Save As
3-16
The Perfect Shot!
 Taking the photo
 Items well lit with natural light
 Camera focused
 Camera stabilized with tripod
 Items isolated with white paper
 Items arranged to best aspect
 Editing the photo
 Cropped tight to items
 Resized to 600 x 800 pixels
(or less)
Let’s edit a photo!
 Professional photos for no $$$
3-17
61
Summary
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Purchase appropriate devices
 Digital camera
 Flatbed scanner
Set up the shot
 Use a solid background
 Set camera to .jpg format
 Use mid to highest resolution
 Use adequate lighting (no flash)
 Focus and fill frame with item
Move photo files to your computer
Edit photo file (four basic commands)
3-19
Listing Preparation — Pricing
Strategies
62
Agenda

Pricing formats

Pricing Philosophies
3-20
Auction-Style Format: Starting Bid
 Mandatory
 Set as low as $0.01

Low starting bids tend to
encourage first bids
or
 Set as high as
needed but…

High starting bids tend to
discourage bidding
 Insertion fee determined
by starting bid
3-21
63
Auction-Style Format: Reserve Price

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
Optional
Hidden
Your minimum selling price
Enables you to keep the
starting bid low
Reserve Fees (non-refundable)
Reserve Price
Fee
$0.01 – $199.99
$2.00
$200.00 and up
1% of Reserve Price (up to $50)
3-22
Buy It Now
 Your ―sell it now‖ price
 Optional
 Helps encourage quick
purchase
 Your Buy It Now Price
must be $1.00 or more
 Incurs a fee
Buy It Now Fees
Buy It Now Price
Fee
$1.00 – $9.99
$0.05
$10.00 – $24.99
$0.10
$25.00 – $49.99
$0.20
$50.00 or more
$0.25
3-23
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Buy It Now: How It Works
Starting bid = $5.00
Let’s submit a bid of $5.00
Buy It Now price = $20.00
No bids yet
3-24
Buy It Now: How It Works (cont.)
Current bid = $5
Buy It Now disappears
1 bid
3-25
65
Persistent BIN
BIN still available:
 Cell Phones
 Clothing, Shoes &
Accessories
 Motors
 Tickets
Until:
 Bids reach 50% of the
BIN is still visible.
Buy It Now price
 Reserve price has
been met
3-26
Example: Buy It Now – with Reserve
Starting bid = $1
Reserve = $66 hidden
griffatebay
submits
a bid of $10.00
Buy It Now = $75
No bids yet
3-27
66
Example: Buy It Now – with Reserve,
First Bid
Current bid = $1
Reserve not met
unkiegriff
submits a
bid of $15.00
BIN still available
1 bid
3-28
Example: Buy It Now – with Reserve,
Second Bid
Current bid = $10.50
Reserve not met
griffatebay
re-bids
$67.00
BIN still available
2 bids
3-29
67
Example: Buy It Now – with Reserve,
Third Bid (Reserve Met)
Current bid = $66
Reserve ($66) met
BIN disappears
3 bids
NOTE: When a bid is = or > the reserve, the current
bid amount ―jumps‖ to the reserve amount.
3-30
Fixed Price Format
 No bidding
 Best for one or more

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

commodity items
Single insertion fee
Fixed Price presented
as BIN to buyers (must
be $1.00 or more)
Must have 10+
feedback for single
item and 30+ feedback
score for multiple or ID
Verify
Eligible for Best Offer
and eBay Express *
3-31
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Multiple Item Auction (Dutch Auction)

For selling 2+ identical
items in auction format

Seller sets:
 Available quantity
 Starting price
Bidders indicate:
 Desired quantity
 Their lowest price
All ―winning bidders‖ pay
bid price of the lowest
bidder (in the group)


3-32
Pricing Philosophies

Low starting price
 Encourages bidding
 Leaves seller vulnerable

High starting price
 Protects seller
 May discourage bidding

Reserve price
 Ensures selling price
 May discourage bidding
 Incurs a fee

Buy It Now
 Suited for ―commodity‖
(non-refundable)
items


Can help sell an item faster
May be eligible for
additional exposure
on eBay Express
3-33
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Summary

Three important prices:
 Starting price (mandatory)
 Reserve price (optional)
 BIN price (optional)
Different sellers employ different pricing strategies

 Research the market both on and off eBay
 Think like a buyer
3-34
Listing Preparation — PayPal
70
Agenda

PayPal defined

How to register for a PayPal account
3-35
What Is PayPal?

Easiest, fastest online payment service

Only requirement: An email address
 Secure, trusted



―Most trusted‖ Online Payment Service (The Gartner Group, 2/02)
Over 100 million accounts!
Part of the eBay team


Integrates seamlessly into eBay listings
Buyer simply clicks the
button
3-36
71
Why Use PayPal?



Fast
 Receive and send money instantly
 No waiting for checks or money orders
Easy
 Accept payments from credit cards
 Increase the volume of sales
 Satisfies the Safe Payment requirement for new sellers
Secure
 Keeps all financial information secure
 Uses strongest encryption commercially available
 Protects you against fraudulent chargebacks
3-37
Welcome to PayPal
3-40
72
Select Account Type
NOTE: If you plan to sell on
eBay and offer PayPal, your
PayPal account must accept
all forms of payment, including
credit card. Therefore, you
must have a Premier or
Business PayPal Account or
be willing to upgrade from a
Personal PayPal Account to a
Premier or Business Account
if you receive a credit card
payment.
3-41
Fill in the Information
 Complete the registration
form.
 Confirm your email
address.
 Enter credit card and bank
account information.
3-42
73
Confirm Your Email Address
3-43
Summary and Questions

PayPal is fast.

PayPal is easy.

PayPal is secure.
3-44
74
Listing Preparation — Packaging
and Shipping Information
Agenda

Package your item professionally

Weigh your item

Choose the right shipping

Finding resources at the eBay Shipping Center
3-45
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76
77
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Pack the Item
 Quality packing:


Looks professional
Protects against damage in transit
Get FREE Priority Shipping
boxes from USPS at the eBay
Shipping Center
 Your packing supplies check list:






Postal scale (analog or digital)
Boxes
Packing peanuts
Bubble wrap (big and little bubbles)
Clear packing tape
Labels
3-46
79
Pack and Weigh the Item






Use a properly sized box
Fill packing material around all six sides
Item should NOT touch the sides
Wrap single items in bubble wrap
Double-box for delicate or fragile items
(small box ―floats‖ inside larger box)
Weigh packed box and jot down the weight
(and dimensions for oversized boxes)
3-47
Finding the eBay Shipping Center
Before you list your
first item, visit the
eBay Shipping Center
 Click Site Map.
 Scroll down to
Shipping Center.
3-48
80
The eBay Shipping Center
Learn how to:
 Pack items properly
 Use the eBay shipping
calculator

Print shipping labels
with PayPal



Ship internationally

Ship heavy or large items
(Freight Center)

Find other shipping
resources
Track packages
Obtain FREE shipping
boxes
3-49
Listing Your Item on eBay — Post Your
Item Using the Sell Your Item Form
81
Agenda

Click Sell.

Enter keywords to find a selling category.

Choose a category.

Enter your item title.
 Upload photos.

Paste and format item description.
4-2
―Keep It Simple‖
An example of
the "Keep it
Simple" format
4-3
82
Starting Your Listing
1. Click the Sell link.
2. Enter keywords.
3. Choose Customize
your listing.
4. Click Start Selling.
4-4
Choose a Category
4-5
83
Pre-filled Item Descriptions
4-6
Customizing the SYI Form
4-7
84
Add a Descriptive Item Title Using Keywords
4-8
eBay Basic Picture Services

For all computers and Web
browsers (Mac, Linux,
Firefox, etc.)

Standard interface and
upload process
4-9
85
eBay Enhanced Picture Services
4-10
Description: Option 1 – Standard
 eBay description editor
 Copy and paste text into
the Standard pane
 Use description editor
toolbar to format
highlighted text:
 Bold
 Underline
 Font color and size
 Bulleted lists
 Insert a link to other
listings
4-11
86
Description: Option 2 – Enter Your Own HTML
 Your own HTML
formatted text
 Add your own HTML
tags for:
 Bold text
 Underlined text
 Font color and size
 Bulleted lists
 Inserting a link to
other listings
Mac users: Try GarageSale www.iwascoding.com
4-12
Listing Your Item on eBay — Price,
Payment, and Shipping
87
Agenda

Decide your selling format:

Starting price

BIN price

Reserve price

Specify payment methods you will accept

Enter shipping details

Define your return and checkout policies
4-13
Pricing and Duration
Enter:



Starting price
Duration
Start time
Optional:



Reserve
Buy It Now
Donate
percentage
of sale
4-14
88
Payment Methods

Enter your PayPal
email address in the
box provided.

Check off your other
accepted payment
types.

Never ask for payment
through Western Union
or a MoneyGram.
4-15
Selecting Shipping Options
4-16
89
Flat Shipping Costs

Choose Flat: Same cost
to all buyers

Select up to three shipping
options and costs for
domestic shipping

Select up to three shipping
options, locations, and
costs for international
shipping
4-17
Calculated Shipping Costs

Choose Calculated: based
on buyer’s address


Select weight and size
Select up to six shipping
options (three each for
domestic and international)
4-18
90
Item Location and Ship-to Locations
 Selected options determine
who can see your listing
 Consider Worldwide
 The more limited your options,
the fewer potential customers
4-19
Return Policy and Checkout Instructions





Check Returns Accepted
Select duration
Select refund type
Enter detailed policy
Acceptable reasons:





Item not as described
Doesn’t fit, doesn’t work,
just not happy, etc.
Who pays return shipping?
Enter Checkout instructions
Consider your DSRs!
4-20
91
Listing Your Item on eBay —
Completing Your Listing
Agenda

Promote your item

Preview your listing

Review your selling fees

Submit your listing
4-22
92
Promote Your Item
Increase visibility by:



Adding visual impact to title
High profile item placement
Promoting special services
4-23
Review and Submit
4-24
93
Completing the Sale — Exploring
My eBay
Agenda

My eBay Views

All Selling

My Accounts
5-2
94
My eBay
Your personal ―dashboard‖
for storing and monitoring:
 Items for sale and
items sold
 Messages from
potential buyers
 Favorite searches,
categories, and sellers
 Accounts
 Feedback (received and
obligations)
 Personal information
and preferences
5-3
Two Important My eBay Views
Selling to manage:

Current, sold, unsold,
and scheduled listings
My Account to change:



Personal information

Other eBay features
eBay preferences
Seller account
information
5-5
95
My eBay: All Selling
All Selling features:



View items for sale

Check number of
item ―watchers‖

Customize view
Check sold items
Manage scheduled
items
5-6
My eBay: Selling: Active
 Monitor bids and amounts
 Track # of Watchers and # of Questions
 Easy listing of similar items
 Revise Item
 Add to Description
 End Item Early
5-7
96
My eBay: All Selling: Items I’ve Sold


Send Invoice

Second
Chance Offer

Leave
Feedback
View Payment
Status
5-8
My eBay: All Selling: Unsold Items



Relist
Sell Similar
Relist as Store Inventory
5-9
97
My eBay: Shortcuts
Click a link …to get more information
5-10
My eBay: My Account: Personal Information
Change:
 User ID
 Password
 Email address
 About Me
 Addresses
 Checking
 Credit card
5-11
98
My eBay: My Account: eBay Preferences
Change:

Email notifications
from eBay


Sign-in preferences
Seller preferences
Note: Buyer requirements!
5-12
My eBay: My Account: Seller Account



View latest invoice

Pay seller fees
with PayPal
Account status
Change payment
method
5-13
99
Check Your Listing

Check your listing regularly




Search for it (think like a buyer)
Browse for it in its category
Revising a listing


Make corrections before first bid

Add to the item description if
necessary
No changes possible after
first bid
Canceling a listing

For major mistakes or item
no longer available

My eBay > Selling > Selling
Related Links
5-14
My eBay: My Messages
Respond to bidder’s
questions:
 Check email often
 Note buyer questions
(add information to
future listings)

Maintain a polite
and professional
demeanor

If it’s not in My
Messages, it did not
come from eBay!
5-15
100
Summary



Check your listing
 Can shoppers find it?
 Is the description accurate?
 Revise or augment as needed.
 Cancel listing if necessary.
Communicate with buyers
 Communication is key to the eBay Community.
 Prompt communication enhances your reputation.
Monitor your listing
 Use My eBay to track your listings.
 Check bid history and hit counter.
5-16
Completing the Sale — After the
Listing Closes
101
Agenda






If your item doesn’t sell
If your item does sell
Accept payment (sign up for PayPal!)
Leave feedback
Ship the item to the buyer
Join the eBay Community
5-17
If Your Item Didn’t Sell


Determine why
 Wrong time of year
 Opening bid/reserve too high
 Wrong category
 No discernible reason
Next steps
 Make changes to description/photos
 Change or add photos
 Adjust starting bid or reserve amount



Consider another selling format
Second Chance Offer (for unmet reserves)
Relist using the Relist button in My eBay > Selling
5-18
102
Unpaid Items (UPIs)
 What are UPIs?

Sold items for which payment is not received
 What should you do with a UPI?

Go to pages.ebay.com/securitycenter
Click Report a Problem

Offer item to under-bidder with Second Chance Offer
 How does eBay handle UPIs?


Payment reminder at each buyer sign-in
Three UPI strikes = suspension
 Help prevent UPIs.
 Use Immediate Payment option
 Include clear payment instructions
 Provide flat shipping amount or eBay shipping calculator
 Fully integrate PayPal
5-19
If Your Item Does Sell
Congratulations! Now it’s time to…
1.
Send an invoice
2.
Collect payment
3.
Print shipping label
4.
Leave feedback
5.
Ship the item
5-20
103
Contacting the Buyer
Send invoices automatically
with PayPal:




Go to www.paypal.com
Log in
Click Auction Tools
Click End of Auction Email
5-21
Invoice the Buyer Automatically


Enter your eBay User ID

Customize the text of the email
Select On for ―Select your
preferences…‖
5-22
104
Invoice the Buyer Manually
Send a manual
invoice if:

You haven’t set up eBay and PayPal
automatic invoicing
or

You are combining and discounting shipping per
request for multiple purchases to one buyer
5-23
How Do Buyers Pay?

The ―old-fashioned way‖
 Personal check
 Cashier’s check or money order
or

With PayPal!
 Quickest way to receive payment
 Funded from one of three sources:



―e-check‖ (electronic transfer from their bank)
Credit or debit card
PayPal balance
5-25
105
There’s Money in Your Account!
5-26
How Do You Get Your Money?

Use your PayPal balance to:
 Pay for other online transactions
 Pay for merchandise with PayPal Debit Card
 ATM withdrawal with PayPal Debit Card
 Request paper check (1–2 weeks)

Transfer funds to another account
 Request Electronic Fund Transfer to bank account (3–4 business days)

Earn an annual return with PayPal Money Market Fund*
* This is an investment decision. PayPal cannot advise you on whether or
not to enroll. The prospectus for the Money Market Fund can better help
you determine whether or not this feature is of interest to you.
5-27
106
Withdrawing Funds
Click Withdraw
5-29
Select an Option
5-30
107
Enter Amount and Destination
5-31
PayPal Fees

Personal account is free
 Send payments with credit card, bank account, or PayPal balance
 Accept payments from bank account or PayPal balance only

Premier accounts
 Accept payments from credit card, bank account, or PayPal balance
 All received payments charged 2.9% transaction value plus $0.30

International processing fee
 1% for receipt of payments from another country
 Waived for Canadian sellers receiving funds from U.S. buyers

Check processing fee
 $1.50 for paper check sent by mail
5-32
108
Tips on Shipping the Item to the Buyer


Ship immediately upon receipt of payment!

Obtain tracking numbers (UPS) and delivery
confirmation (USPS) for ALL items.
Require insurance—make it mandatory for
high value items.
 Use signature confirmation for expensive items.
 Use PayPal to print shipping labels.
5-33
Printing Shipping Labels with PayPal
In My eBay:


Selling: Sold
Locate the option for Print Shipping Label
under More options
5-34
109
Printing Labels: Check the Details
In PayPal:


Check the details

Fill in an email to the
buyer
Select the appropriate
shipping options
5-35
Printing Labels: Select Shipping Options
Select




Service Type


Insurance
Package Size
Weight
Signature
Confirmation
Follow the steps to
print the label
5-36
110
Sample Shipping Labels
5-37
Leave Feedback

Feedback is important!
 Building blocks of every eBay member’s reputation
 Buyers want and expect positive feedback
 You may not leave your buyer negative or neutral feedback
 Who goes first? It’s not official, but…



Sellers usually leave feedback when they receive payment
Buyers usually leave feedback when they receive the item
Dispute? Try to work it out first!
 Feedback is permanent
 Always give buyers the opportunity to communicate
5-38
111
The eBay Community
 Announcement Boards

General promotions, announcements, features, and system updates
 Community Chat

 Discussion forums on any topic for all eBay members
Workshops and Town Hall Meetings
 Live discussion of eBay topics hosted by eBay members and senior staff
employees
 eBay Groups


Member initiated groups
Create a group for today’s seminar!
5-39
The Learning Center
 Educational
tours and
tutorials
 Helpful videos
 Links to
instructor-led
classes
5-40
112
eBay Radio Group
On the Groups
page, click News &
Events to access
the eBay Radio
Broadcasts Group.
Sign up and receive
weekly notices for
upcoming eBay
Radio Shows!
5-41
eBay Help
1. Click the Help link.
2. Enter your question.
3. Click an appropriate
topic link.
or
Click Contact Us to
email Customer
Support.
Tip: Find more helpful links on the bottom of My eBay pages.
5-42
113
Live Help
 Click Live Help on eBay
home page
 Follow instructions
 Real-time chat with eBay
Customer Support rep
5-43
Summary and Questions






Relist if your item does not sell
Second Chance to offer item to an under-bidder
Contact the buyer and send an invoice
Buyers prefer PayPal
PayPal—easy setup and use
Welcome to the eBay Community!
5-44
114
Congratulations


You are now ready to sell on eBay

Learn more about selling at:
Don’t forget to complete and turn in the
Evaluation Form
 www.ebay.com/education
 www.wsradio.com/ebayradio
 www.ebay.com/sellercentral


Stick around for Q & A
Then…go home and start selling!
5-45
Other Places to Sell







• www.amazon.com
• www.craigslist.com
• www.oodle.com
• www.kijiji.com
• www.backpage.com
• http://nj.usfreeads.com/
• http://www.newjerseysuperads.com/
115






eBay Class Resource Web Sites

How to Buy and Sell on eBay, Scam-free
This document is located at:
www.yourpcguide.com/ebayclass.pdf
eBay Articles
10 Tips to Avoid Negative ebay Seller Feedback
http://www.pcmag.com/article2/0,2817,2265521,0
0.asp
 http://www.pcworld.com/article/id,141779-page,1c,scamshoaxes/article.html
Keyword Suggestion Tool


Keyword Suggestion Tool



http://freekeywords.wordtracker.com/


http://tools.seobook.com/keyword-tools/seobook/
http://www.ampkeywords.com/us/servlet/amp/tem
plate/KST.vm
http://www.keyworddiscovery.com/search.html
https://adwords.google.com/select/KeywordToolE
xternal
http://www.goodkeywords.com
116




Misspelled auctions

eBay mobile – auction text messages on your cell
phone





http://pages.ebay.com/mobile/
http://www.missing-auctions.com/
eBay Common Keywords by Category
http://categorykeyword.ebay.com/all_categories.html
eBay Pulse – What is hot on eBay
http://pulse.ebay.com/
eBay Radio
http://www.ebayradio.info/rssadd.asp
Ebay Tools








eBay Resource Tools
http://pages.ebay.com/sellertools/resources.html
eBay wholesale lots
http://reseller.ebay.com/ns/wholesalelots.html
eBay Site Map
http://pages.ebay.com/sitemap.html?_trksid=m37
eBay Seller Central
http://pages.ebay.com/sellercentral/index.html
117





How to Calculate what eBay Fees will be


Hot Item Finder
eBay & Paypal fee calculator
http://www.ebcalc.com/
Vendio Research
http://cms.vendio.com/research/price-finder.html
http://www.hotitemfinder.com/cgibin/affiliates/clickthru.cgi?id=pcguide&page=http://
www.hotitemfinder.com/video.php
 Days to List Items
 http://www.auctionbytes.com/cab/pages/calendar
 Auctiva
 http://www.auctiva.com/default.aspx?ru=http%3a
%2f%2fwww.auctiva.com%2faccount%2fwelcome
toauctiva.aspx
118










Shopping for the best price








Online coupons
http://www.mpire.com/
www.froogle.com
www.cnet.com
www.shopping.com
http://www.techbargains.com/
www.Overstock.com
http://dealnews.com/
http://www.dealio.com/
www.shoplocal.com
http://www.shopping-bargains.com/
Used Items Pricing
http://home.tipoka.com
Other Auction Sites
http://www.onlineauction.com/
Comparison Auction Site
http://www.auctionshark.com/default_auction_co
mpare.aspx
119
How to Figure Out Shipping Costs








Ship Gooder – different methods








One Source Wholesale Directory


Worldwide Brands


Dropship Wholesale.net
http://www.shipgooder.com/rates_page.php
Stamps.com
www.stamps.com
Post Office
www.usps.com
Shipping Calculator for your auction page
http://www.beesonware.com/shippingcalculator/
http://www.worldwidebrands.com/?kbid=19196
Salehoo Directory
http://pcguide.salehoo.hop.clickbank.net
Wholesale Central: www.wholesalecentral.com/
Tim Knox’s Wholesale Directory http://tinyurl.com/2t95rp
Drop Ship Business
http://www.dropshipbusiness.com/index.html?aid=221572
http://www.auctionprofitmachine.com/sales.php?offer=NI
CK&pid=arb
http://www5333.dropshipwholesale.net
120










Safety Technology
http://www.varietyproducts.com?af=johnrg2
Doba
http://www.doba.com/?source=affiliates&kbid=7743
Marketplace
https://www.gencomarketplace.com/sws/action/Home
Closeouts
http://www.hjcloseouts.com/default.aspx
Yellow Pages
www.yellowpages.com
 Suppliers from all over the world
 http://www.ec21.com/
 International Export Directory
 http://www.exportbureau.com/
 Connecting Buyers with China Suppliers
 http://www.made-in-china.com/
 Wholesale 411
 http://www.gowholesale.com/411/
 Google Wholesale Trade Directory
 http://directory.google.com/Top/Business/Wholes
ale_Trade/
121


Another Tradeshow Directory






Everything Toys http://www.toydirectory.com/


USA Wholesale Directory
http://directory.tradeshowweek.com/directory/inde
x.asp
Wholesalers Guide for Flea Markets
http://www.fleamarketguide.com/wholesal.aspx
Wholesale Supplier Directory
http://www.topwholesalesuppliers.com/
Wholesale Hub / Directory
http://www.wholesalehub.com/
http://www.4wholesaleusa.com/
 Global Trade Starts Here
 http://www.alibaba.com/
 Wholesale Directory
 http://www.globalsources.com/
 Surplus Liquidation, overstock, over runs
 http://www.surplus.net/
 Fashion Industry http://www.fashions.net/
 I want Collectables
 http://hopclickbank.net/?pcguide/nalroo5&pid=2
 Sports, Concert Tickets
 http://www.stubhub.com/?ticket_finder=7968
122






Refurbished Wholesalers




Auction Selling 101
http://www.refurbdepot.com/
Other Places to sell
Handmade items
http://www.etsy.com/
www.bonanzle.com/
http://pcguide.stopsign.hop.clickbank.net
Auction Resource Network
http://www.auctionresourcenetwork.com/cgibin/click.cgi?id=pcguide
 Auction Affiliate Secrets
 http://auctionaffiliatesecrets.com/sales.php?offer=
pcguide&pid=1


eBay Business
http://www.ebaybusiness.net/x.cgi?id=pcguide
123




Skip McGraff (ebay Radio Resource Page)


Auction Strategies


Auction Platinum






Silent Sales Machine


A Teacher Turns Powerseller in 3 months
http://www.skipmcgrath.com?kbid=1285
Auction Profit Machine
http://www.auctionprofitmachine.com/sales.php?o
ffer=johnrg2&pid=arb
http://wahmcart.com/x.php?adminid=22&id=johnr
g2&pid=1285
http://www.6figuremarketing.com/sales.php?offer
=johnrg2&pid=1
http://pcguide.silentsale.hop.clickbank.net
Auction Riches
http://refer.auctionriches.com/click.cgi?id=pcguide
Customer Review Video
http://www.CustomerReviewVideos.com/VAM/Def
ault.cfm/rid/148.html
http://tinyurl.com/3a54hq
124
 Free Work at Home Report
 Click on the Gold Key
 http://www.webbusinesswizard.com/app/?af=714419
 Toy Finding Newsletter Click Here!
 Internet Marketing Tips
 http://www.marketingtips.com/reality-101/t/1037195
 Starting a Home Based Business
 http://standingstartprofits.com/hg/?a=YxnhvTE
 eBay Training
 http://pcguide.smsdigital.hop.clickbank.net




Auction SOS
http://www.auctionsos.com?a_aid=4476bfdc
91 Items in your home that sells – Free eBay Book
http://www.overlookedtreasure.com/12php?p=1000&a=jo
hnrg2
 Garage Sale Strategies for eBay Success
 http://pcguide.first.hop.clickbank.net/
 Sell e-books on eBay
 http://pcguide.ezsellbook.hop.clickbank.net
125






The Wal-Mart / eBay Connection









My Web site with computer tips and free newsletter
https://paydotcom.com/r/11850/johnrg2/510288/
Sell Books and Videos that you make
http://pcguide.riseup.hop.clickbank.net/
eBay / Amazon Store Resources
http://astore.amazon.com/action4ucom-20
www.yourpcguide.com
Free Auction Templates www.auctiva.com
Make Money with old newspapers & Magazines
http://pcguide.threedogs.hop.clickbank.net
Another eBay Resource Site
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