Hopkinsville-Christian County, KY
Transcription
Hopkinsville-Christian County, KY
COMPETITIVE REALITIES Hopkinsville-Christian County, KY Submitted by: MARKET STREET SERVICES, INC. www.marketstreetservices.com September 2005 This page intentionally left blank. LIVE GROW WORK Market Street brings original insights and clarity to the evaluation and revitalization of the places where people live, grow and work. Market Street inspires trust in all community stakeholders – citizens, educators, leadership and industry – because our holistic, proactive process takes into account all the aspects that shape community life. Through honest and informed assessments, Market Street can equip you with the tools to create meaningful change. Our solutions successfully merge our unique vision with your economic and social realities. This page intentionally left blank. TABLE OF CONTENTS Introduction ................................................................................................ 3 Methodology ................................................................................................ 5 Executive Summary.....................................................................................6 Demographic Profile ................................................................................. 16 Population Change ............................................................................................. 16 Migration Patterns............................................................................................. 20 Age Distribution .................................................................................................22 Race and Ethnic Composition ........................................................................... 25 Socioeconomics ................................................................................................. 26 o Educational Attainment ................................................................................. 26 o Poverty ...........................................................................................................28 o Teenage Pregnancy ........................................................................................ 29 Economic Profile ....................................................................................... 32 Labor Force ......................................................................................................... 32 Jobs and Employment .........................................................................................33 Unemployment Rates..........................................................................................35 Labor Force Participation Rates.........................................................................36 Commuting Patterns.......................................................................................... 37 Income ................................................................................................................39 o Per Capita Income ..........................................................................................39 o Average Annual Wage .................................................................................... 40 o Distribution of Income................................................................................... 40 Economic Structure............................................................................................42 o Location Quotients ..........................................................................................44 o Wages by Sector ............................................................................................. 46 o Existing Business Groupings...........................................................................47 o Entrepreneurial Activity ..................................................................................50 Competitive Realities September 2005 1 Business Competitiveness Profile .............................................................53 Education and Workforce Development ............................................................53 o K-12 Public Education ...................................................................................... 53 o Hopkinsville Community College ........................................................................ 60 o Murray State University, Hopkinsville Regional Campus...................................... 65 o Regional Four-Year Universities ......................................................................... 65 o Workforce Development ..................................................................................... 66 o Labor Force Support Infrastructure ..................................................................... 69 Infrastructure......................................................................................................70 o o o o Business Costs ................................................................................................... 80 o o o o o o o o Transportation ...........................................................................................................70 Telecommunications...................................................................................................76 Housing .....................................................................................................................77 Utilities ......................................................................................................................79 Real Estate .................................................................................................................80 Utilities ......................................................................................................................82 Labor Costs.................................................................................................................84 Tax Rates ...................................................................................................................86 Regulatory and Development Controls........................................................................87 Incentives ...................................................................................................................87 Small Business and Entrepreneurship ........................................................................89 Capacity for Innovation .............................................................................................92 Quality of Life .................................................................................................... 96 o o o o o o o o Cost of Living .............................................................................................................96 Health Care ...............................................................................................................97 Public Safety ............................................................................................................100 Arts, Culture and Entertainment..............................................................................101 Recreation ................................................................................................................103 Climate and Environment........................................................................................104 Civic Participation ...................................................................................................105 Rankings ..................................................................................................................107 Key Findings ........................................................................................... 108 Appendix: Glossary of Terms................................................................... 111 Competitive Realities September 2005 2 INTRODUCTION “We are in uncharted waters. In what sector of the economy can we find a driver for recovery – and how do we make it happen? We are at a loss.” Gary Shoesmith, Center for Economic Studies Wake Forest University Gary Shoesmith is one of the most respected business economists and forecasters in the country. However, he is not alone in expressing bewilderment about the recent performance of the U.S. economy, and its prospects for future growth. The plain reality is, the emergence of a truly global economy, and the “death of distance” between producers, suppliers and consumers facilitated by the information-age revolution in technology and communications, has brought about unprecedented change in the way business is done, and, more importantly, where it is done. As many white-collar technology workers are now discovering, seemingly no American job is safe from outsourcing to lower-wage nations. And, with these same countries ramping up their research and development budgets by billions annually, the longheld U.S. advantage in innovation and design is also at risk. So, what can regions do to proactively respond to the new realities of today’s global economy? Because the national economy has become more diversified, and intangibles such as quality of life now factor heavily in business location decisions, Hopkinsville-Christian County and communities of all sizes must commit to developing strategies that address national trends while still accounting for unique local characteristics. These trends further emphasize the importance of forging a consensus community vision to inform both short-term and long-term economic and economic development planning. To proactively address the issues that affect its competitiveness for new jobs, residents and visitors, the Hopkinsville-Christian County Chamber of Commerce (the Chamber) contracted with Market Street Services, an Atlanta-based economic, community and workforce development consulting firm, to develop a Community Vision Plan for the city-county region. In embarking on this process, Hopkinsville-Christian County is demonstrating a commitment to long term prosperity, and a willingness to ask the tough questions about what needs to change in the community in order to achieve desired results. The Hopkinsville-Christian County community visioning process will be inclusive of the following components: Competitive Realities September 2005 3 • Competitive Realities: The first phase in the process involves a comprehensive, objective assessment of current trends in HopkinsvilleChristian County’s economic, demographic and competitive climates. The report will enable local stakeholders to come to a common understanding of the community’s recent history in key indicators, and will present a comprehensive look at Hopkinsville’s competitiveness as a place for residents, businesses and visitors. • Community Input: This component will ensure that the full breadth of community concerns are integrated into the strategic process. This process will include interviews, focus groups, and an online survey. • Community Vision Plan: The Plan will bring together all aspects of the process in the form of specific goals, objectives and action steps to position Hopkinsville-Christian County as a preferred location for new, existing and expanding companies. The document will include a statement of the community’s shared vision, as well as the identification of potential business targets for the community, taking into consideration Hopkinsville’s existing assets. • Implementation Plan: This key final component of the process will assess Hopkinsville-Christian County’s current economic development efforts and community capacity to determine the processes and personnel necessary to make the plan a reality. Implementation activities will be broken down by priority and longer-term actions so that the community’s most pressing strategic necessities are immediately addressed. Ultimately, the full breadth of Hopkinsville-Christian County stakeholders will decide what type of community they want to live, grow and work in for the duration of their lives, and the lives of generations to come. Competitive Realities September 2005 4 METHODOLOGY For this Competitive Realities report, Market Street used the most recent data available from reliable private, non-profit, local, state and national data sources. For each of the indicators, Market Street made every effort to match methodologies and units of comparison to provide the most accurate, authoritative, and informative analysis possible of Hopkinsville-Christian County’s economic and demographic trends, and competitive position. In many cases, the data are presented in a chart as the percentage each component represents of the total. In these cases, unless otherwise notes, if the summation of the percentages of all the components does not equal 100 percent, it is due to rounding. For the majority of the report’s indicators, Christian County was compared against the State of Kentucky and the United States to provide insight on the County’s relative performance and/or capacity for that particular measurement. Whenever possible, Market Street has included the City of Hopkinsville, the Clarksville, TN-KY Metropolitan Statistical Area (MSA, shown below), the component counties of the Clarksville MSA, and border counties to Christian in the analysis to provide additional comparative information. The ultimate goal of the assessments in this Competitive Realities report is to determine the priority issues of concern in Hopkinsville-Christian County in order to address them through proactive goals, objectives and action steps in the Community Vision Plan. Clarksville-Hopkinsville MSA Competitive Realities September 2005 5 This page intentionally left blank. EXECUTIVE SUMMARY In order to come to consensus on the optimal means to move Hopkinsville-Christian County forward, community stakeholders must first understand the dynamics that have affected the area in the recent past. These trends in the community’s population, economy, and components of business competitiveness will illuminate the realities of Hopkinsville-Christian County’s current position as a location for new and expanding companies. These, in turn, will lead to the creation of a best-practice, sustainable strategy for quality future growth and development. This Competitive Realities report will be divided into three sections, with each focusing on a specific component of the Hopkinsville-Christian County community. The document is divided as follows: • Demographic Analysis: This section will look at the current and recent trends affecting the community’s population, including measures of growth, age and diversity, poverty, and other indicators. • Economic Analysis: Moving from an assessment of population trends to those in the local economy, this component of the report will analyze the dynamics of the Hopkinsville-Christian County economy over the previous decade. • Competitive Analysis: Lastly, the report will examine the community’s competitive position compared to the state, nation and – in certain categories – the Clarksville MSA and its components, in regards to four key area of competitiveness: education and workforce development, infrastructure, business costs, and quality of life. The following are the key findings of each component of the analysis. DEMOGRAPHIC ANALYSIS Current and recent demographic trends can illustrate key strengths and potential areas of concern for the total population, and more specifically the workforce. Population Change 9 The growth of Hopkinsville-Christian County slowed from the 1980s to the 1990s. From 2000-2004, the population began to decline (by 2.2% for the county). 9 This recent population decline was impacted by the decrease in Fort Campbell military and civilian employees (and their families) by 15.3 percent from fiscal years 2001 to 2004. Reversing this trend, the Fort Campbell personnel population grew by almost 30 percent in fiscal year 2005. Competitive Realities September 2005 6 9 From 2000 to 2004, Christian County’s population losses were due to people moving to elsewhere in the United States. Clearly, the military population affects migration patterns, with Honolulu, HI; Fayetteville, NC; Columbus, GA; and Fairbanks, AK being the communities receiving the highest net number of Christian County’s former residents. Age Distribution 9 Compared to national averages, Christian County has a proportionally small workforce with low percentages in the age groups of 35 to 44, 45 to 54, and 55 to 64. From 1990 to 2003, the County’s percentages of working-age adults had either fallen, or grown slower than Kentucky and the U.S. 9 The County’s high percentages of the population in the 14 and under, 20 to 24, and 25 to 34 age groups is likely due to the large military population in the community. Race and Ethnic Composition 9 Christian County has a diverse population, with nearly 35 percent Hispanic, 1 African American, or another minority group in 2003. In Kentucky, the percentage was 11.3 percent, and in the U.S. it was 32.1 percent. 9 Mirroring state and national trends, Christian County’s population has become more diverse over time as the percentages of African-Americans, Hispanics, and other minorities increased. Socioeconomics 9 Christian County’s educational attainment levels are favorable compared to Kentucky. In 2000, over one in five (22.8%) Christian County adults over age 25 did not have a high school diploma as of 2000, compared to over one in four (25.9%) in Kentucky. For the U.S., the percentage was 19.6 percent. 9 The educational attainment levels of Christian County improved significantly from 1990 to 2000. The percentage of persons without a high school diploma decreased by 14.6 percent, compared to only a 9.2 percent decrease in the U.S. 9 From 1993 to 2002, Christian County’s poverty rates improved. However, in 2002, Christian County’s poverty rate (16.2%) was higher than Kentucky (14.8%) and the nation (12.1%). For children (ages 17 and under), Christian County’s poverty rate is also comparatively high – 24.0 percent compared to 21.1 percent in Kentucky and 16.7 percent in the U.S. 1 Hispanic is considered an ethnicity, not a race; therefore, the U.S. Census Bureau tabulates Hispanic origin data separately from race data. In the race and ethnicity chart provided later in this report, the White, Black, and “Other” categories include only non-Hispanics, and Hispanic includes all persons of Hispanic origin regardless of race. The “Other” category includes persons of the following races: American Indian and Alaska Native, Asian, Native Hawaiian and other Pacific Islander, and persons of two or more races. Competitive Realities September 2005 7 9 In the 1990s, Christian County consistently had a much higher teenage pregnancy rate than Kentucky and the nation. The rate of “repeat” births to females ages 15 to 17 was also higher in Christian than Kentucky. ECONOMIC PROFILE An analysis of the labor force, employment opportunities, commuting patterns, income, economic structure, and entrepreneurial activity is key to determining Hopkinsville-Christian County’s economic strengths, trends, and challenges. Labor Force 9 As of 2004, there were 26,532 people in Christian County’s labor force. 9 From 1995 to 2004, Christian County’s labor force grew by 2.7 percent compared to Kentucky’s 6.1 percent growth. Jobs and Employment 9 Job growth in Christian County over the past ten years has not kept up with the rate of growth in the Clarksville MSA, Kentucky, or the U.S. 9 Major employers in the community include: Fort Campbell, Flynn Enterprises, Christian County Board of Education, Wal-Mart distribution center, and Jennie Stuart Medical Center. Unemployment Rates 9 In July 2005, Christian County’s unemployment rate was 6.9 percent, higher than Kentucky (5.9%) or the U.S. (5.2%). For most of 2005, Christian County’s unemployment rates have not been significantly higher than the commonwealth or nation. Labor Force Participation Rates 9 While Kentucky and the nation’s labor force participation rates declined from 1990 to 2003, Christian County’s increased dramatically. However, in 2003, Christian County’s was lower (68.2%) than Kentucky (74.8%) or the U.S. (79.9%). The comparatively low rate in Christian County is due in part to the large number of military spouses in the area. Commuting Patterns 9 The percentage of the workforce that drove to work in 2000 in Christian County (87.8%) was very similar to the nation (87.9%). The County has a high percentage that walk to work (7.2%) compared to commonwealth (2.4%) and national averages (2.9%). 9 Overall, commuting times are lower in Christian County than in Kentucky or the nation. Competitive Realities September 2005 8 Income 9 Christian County’s real per capita income is substantially lower than the national average: $24,464 in 2003 compared to $31,472 in the nation. 9 The County’s per capita income did demonstrate notable gains from 1994 to 2003, representing 70.0 percent of the nation’s figure in 1994 and rising to 77.7 percent of the nation’s figure for 2003. 9 Christian County’s real average annual wage is closer to the nation’s than the per capita income figures are. In 2003, Christian’s average was nearly $33,000 per job, compared to the U.S. average of $37,130 (Christian’s average represents about 89 percent of the nation). 9 From 1994 to 2003, a lower percentage of income was derived from transfer payments in Christian County than Kentucky, but the percentage was higher than the U.S. 9 During the same ten-year period the percent of income derived from dividends, interest, and rent in Christian County was similar to that of Kentucky and the U.S. Economic Structure 9 The national shift from a strong manufacturing economy to one more reliant on services sector and retail employment than previously has not been as dramatic in Christian County. In 2004, Manufacturing represented a much higher percentage of Christian County’s economy (27.6%) than Kentucky (15.5%) or the U.S. (12.5%). 9 Location quotients, a measure of the strength of a sector’s employment in a local economy compared to national averages, suggest the following are strengths of Christian County as of 2004: Manufacturing (2.21), Retail Trade (1.36), Administrative and Waste Services (1.31), and Public Administration 2 (1.14). 9 It is advantageous that two of Christian’s largest sectors – Manufacturing ($37,740) and Public Administration ($40,421) – pay more than the overall average wage for the County ($29,238). 9 The transportation equipment sub-sector is Christian County’s largest, with over 30 percent of total manufacturing employment. Also important is that the County’s three largest sub-sectors are also among the highest paying within manufacturing: $45,567 for transportation equipment, $41,500 for machinery, and $40,657 for fabricated metal. 2 Public Administration does not include sworn military personnel. Employees of the following government entities are included in Public Administration: executive, legislative, and other general government support; justice, public order, and safety activities; administration of human resource, environmental quality, housing, urban planning, community development, and economic programs; space research and technology; and national security and international affairs. The remaining public sector employees are distributed to other sectors; for example, public school teachers are included in educational services, and persons employed by government-owned hospitals are included in health care. Competitive Realities September 2005 9 9 While farm employment has declined in Christian County from 1980 to 2000, it still comprises nearly 3 percent of total employment. 9 Over 90 percent of the County’s businesses employ less than 50 employees. 9 Non-farm proprietors (a measure of self-employment) represent only 7.6 percent of Christian County employment compared to 14.2 percent in Kentucky and 16.5 percent in the U.S. BUSINESS COMPETITIVENESS P ROFILE This section measures Hopkinsville-Christian County’s competitiveness in terms of the four key components of a business climate: education and workforce development, infrastructure, business costs, and quality of life. Education and Workforce Development K-12 Education System 9 From the 1999-2000 to 2003-2004 school years, total public school enrollment has declined in Christian County (-0.7%) even as it has increased in Kentucky (0.9%). 9 Attendance rates have been lower in Christian County than Kentucky since 2000, but in 2004 the County surpassed the commonwealth. 9 With the exception of the 2002-2003 school year, dropout rates have been higher in all reported years since 1999 in Christian County than Kentucky. For the 2003-2004 school year, Christian County’s dropout rate was 4.3 percent compared to Kentucky’s 3.4 percent. 9 From 1999 to 2004, the pupil-to-teacher ratio in Christian County has increased despite the decline in Kentucky; the expenditures per pupil are low in Christian and have not grown as much as Kentucky; and the average teacher salaries are also comparatively low and have not grown as much as Kentucky’s. 9 In 2004, 61.6 percent of Christian County’s school children receive a free or reduced-price lunch, compared to 48.9 percent in Kentucky. 9 In reading and mathematics for 2004, White, non-Hispanic students met adequate yearly progress standards in Christian County, but African American students did not. Students eligible for a free or reduced-priced lunch and disabled students also did not meet standards. 9 A lower percentage of Christian County high school graduates are pursuing a four-year or two-year degree than Kentucky. Two-Year and Four-Year Degree Opportunities 9 Hopkinsville Community College enrollment rose from 2001 to 2003, with a slight drop in 2004. For 2004, the total full-time enrollment head count was 3,104. Concerns have been raised by the college’s faculty and staff regarding the institution’s leadership. Competitive Realities September 2005 10 9 For the fall 2004, the academic programs with the most enrollees were liberal arts and sciences, nursing (RN training), and criminal justice/law enforcement administration. 9 In August 2004, Murray State University opened a branch in Hopkinsville. The facility can accommodate up to 1,200 students in its nine classrooms. The school also operates the Fort Campbell Army Education Center, which has over 650 course enrollments in four programs. Workforce Development 9 The Pennyrile Area Development District offers a variety of workforce development services including training and support for adults, dislocated workers, and youth. 9 The Breathitt Career Center has a program for at-risk youth, farm -workers, transitioning solders, and GED and academic upgrade classes for adults. 9 The community college has a Regional Technology Center equipped with industry-standard software and other training materials. The college also has adult education services, offering GED, English as a second language, basic skills training, and literacy classes. 9 The Workforce Excellence Partnership offers school-to careers, unemployed adults, school success, and Fort Campbell employment transition services. 9 The City Office of Employment and Training office assists job and service seekers in a variety of employment related issues. Labor Force Support Infrastructure 9 Christian County has 36 day care facilities, and four night care facilities, offering transportation, infant care, toddler care, and school age care. 9 Pennyrile Allied Community Services offers door-to-door van service for area residents, free of charge to senior citizens. Infrastructure Transportation 9 Hopkinsville-Christian County has strong north-south connectivity via Breathitt Parkway and strong east-west connectivity via Highway 68. Additionally, Interstate-24 travels through Christian County south of Hopkinsville. 9 CSX is the principal rail operating in the community. Amtrak is accessible roughly 90 miles to the east. 9 Hopkinsville-Christian County is served by a local airport, as well as Nashville International Airport approximately one hour away. Telecommunications 9 Hopkinsville is served by municipal, LEC, and cable broadband service, as well as a number of cellular service towers. Competitive Realities September 2005 11 Housing 9 Christian County has low homeownership rates (in 2000, 55.3 percent compared to the nation’s 66.2 percent). 9 Housing was comparatively affordable in Christian County as of 2000, with a median monthly rent of $362 and median housing value of $72,300 (national averages are $519 and $111,800, respectively). 9 The housing stock in Christian County is older than in the Clarksville MSA, with a median year structure built of 1973 compared to 1979 in the MSA. Utilities 9 Water is provided by the Hopkinsville Water Authority. Electricity in the City of Hopkinsville is provided by the Hopkinsville Electric System, which is a contractor of the Tennessee Valley Authority. 9 City leaders are currently trying to rectify the community’s stormwater management system after a widespread flood in September 2005 caused damage in the area. Business Costs Real Estate 9 Hopkinsville-Christian County has several available buildings and sites for prospective companies. The approximately 2,000-acre Tennessee Valley Authority-certified megasite is particular competitive, being only one of five such sites in the country. Utilities 9 Overall, commercial and industrial power is less expensive in HopkinsvilleChristian County than elsewhere, with industrial power increasing in recent years at a high rate (5.1%). 9 Gasoline in the Clarksville MSA is more affordable than the national average as of September 2005 ($2.898 compared to $2.915 per gallon). 9 In June 2005, natural gas prices were higher in both Kentucky and Tennessee than the nation. Kentucky and Tennessee’s prices were very comparable. Labor Costs 9 The low average annual wages in Christian County suggest a favorable labor market for businesses. 9 With Hopkinsville’s border location, the different unionization laws and rates of Kentucky and Tennessee may affect labor and business locational decisions. Tax Rates 9 Hopkinsville-Christian County’s location on the boarder makes differences in Kentucky and Tennessee tax rate structures factors for business location Competitive Realities September 2005 12 decisions. An individual business’ decision is based on how it weighs the impact of one type of tax over another. 9 Property tax rates in Christian County’s cities vary from 23.4¢ to 31.7¢ per $100 in valuation. Regulatory and Development Controls 9 In the City of Hopkinsville, zoning changes are submitted to the Planning Commission, which has 60 days to approve it. Then, City Council has 30 3 days to make their final decision. There is no one-stop permitting center, which is a service many communities use to facilitate the process. Incentives 9 Kentucky offers a wide range of tax credits and other incentives for businesses seeking to locate in its communities. As a Kentucky Rural Economic Development Act designated community, Christian County has additional programs available for its economic development efforts Small Business and Entrepreneurship 9 Christian County has a Small Business Development Center to serve entrepreneurs, as well as programs specific to minorities interested in starting a business. 9 For U.S. Small Business Administration-guaranteed loans, Christian County had a higher average loan amount, and only a slightly higher total loans per capita figure, than the Clarksville MSA for 2000 to 2004. 9 Total bank deposits per capita were low in Christian County compared to the MSA, Kentucky, and U.S., further evidence of the relative low-income nature of the community, as well as indicative of fewer available resources for supporting small businesses than elsewhere. Capacity for Innovation 9 From 1990 to 1999, the U.S. Patent Office issued 30 patents to Christian County persons, a larger number than was issued to Cheatham or Robertson counties in Tennessee. 9 The Clarksville MSA ranked 261 out of 332 metropolitan areas in the Creative Class index, a measure of the workforce’s capacity to innovate. 3 Telephone interview. 15 September 2005. Competitive Realities September 2005 13 Quality of Life Cost of Living 9 The City of Hopkinsville has a low cost of living, based on the ACCRA index (87.3 in the second quarter 2005 compared to the national index of 100.0). Health Care 9 Based on data for the Clarksville MSA, the area is underserved compared to the national average in the number of hospital beds and physicians per 100,000 people. 9 Health care costs are lower in the MSA than the nation, with an average cost per doctor visit of $63, cost per dentist visit of $78, and cost per daily hospital room visit of $432. 9 The Hopkinsville region’s death rate increased from 1998 to 2000. In 2000, the figure was very similar to that of Kentucky and Tennessee. 9 Infant mortality rates are high in the Hopkinsville region, particularly for the African American population. Public Safety 9 Both the violent and property crime rates in the City of Hopkinsville are high compared to Kentucky. The violent crime rates are slightly higher than the nation’s, but the property crime rates of Hopkinsville are significantly higher than the nation’s. Arts, Culture, and Entertainment 9 There is a wide range of arts, cultural, and entertainment attractions in Hopkinsville – covering topics as diverse as Southwestern Kentucky history, the arts, Fort Campbell history, famous psychic Edgar Cayce, the Trail of Tears, Jefferson Davis and the Civil War, and the Kelly Green Men Festival. Recreation 9 Round Table Park, Fort Campbell Memorial Park, Land Between the Lakes National Recreation Area, Pennyrile Forest State Resort Park, Lake Barkely State Resort Park, and Christian Way Farm all offer outdoor recreational opportunities for residents and visitors of Christian County. Climate and Environment 9 The average temperature of the City of Hopkinsville for 2003 was 58.8 degrees, and total precipitation was 59.47 inches (including 9.1 inches of snow). 9 Compared to its neighbor Trigg County, Christian County’s average eighthour ozone levels have been high since 2000. 9 Hopkinsville has numerous facilities that release pollutants or otherwise potentially harm the environment that will need to be monitored. Competitive Realities September 2005 14 Civic Participation 9 In the number of organizations per 1,000 persons, gross receipts per capita, and assets per capita, Christian County’s non-profit organization data is low compared to Kentucky. 9 While voter participation increased in the presidential election years from 2000 to 2004 in neighboring Trigg County and Kentucky as a whole, the percentage declined in Christian County. Rankings 9 The Clarksville MSA ranked more favorably in the “best performing cities” index than in the “best places for business” or Places Rated Almanac. 9 Places Rated Almanac rated the Clarksville MSA as the lowest cost of living, most affordable metropolitan area in the nation. 9 According to the Hopkinsville-Christian County Chamber of Commerce, National Strategy Group has listed Hopkinsville as one of the best places to live in the United States; Readers Digest has ranked the city in its top 50 best places to raise a family; and the July 2004 edition of Mobility Magazine ranked the Hopkinsville area as the 15th best place to relocate, compared to 4 other small market cities in the country. Key Findings Overall, key strengths of Hopkinsville-Christian County include its small-town character, its location in relation to neighboring communities and Fort Campbell, and its competitive business and living costs. To better leverage these strengths and achieve both short and long-term economic prosperity for Hopkinsville-Christian County, the community will need to address: 1. Quality of the public school system and high teenage pregnancy rates; 2. Need for more high-wage jobs, and the training and workforce development resources to support them; 3. Opportunities for small business ownership; 4. Storm water management, other local infrastructure, and the housing stock; and 5. High crime rates. 4 City for Living. Hopkinsville-Christian County Chamber of Commerce. http://www.commercecenter.org/community/ Competitive Realities September 2005 15 DEMOGRAPHIC PROFILE The first element of analysis in this Competitive Realities report is an examination of the current and recent dynamics of Hopkinsville-Christian County’s population. Population Change The dynamics of a community’s population growth – or lack of growth – can indicate whether the area is an attractive destination for new residents, or whether it is able to retain its high school and college graduates. Population Change, 1980-2004: Hopkinsville, Christian County, Kentucky, and United States 14% 13.2% 12% 9.8% 10% 9.7% 9.1% 8% 6% 4.3% 4.8% 4% 3.1% 2% 2.6% 0.7% 0.9% 0% -2% -2.2% -4% -3.8% -6% % Change 1980-1990 Hopkinsville City % Change 1990-2000 Christian County, KY % Change 2000-2004 Kentucky U.S. Source: U.S. Census Bureau Following a period of dynamic growth from 1980 to 1990 in the City of Hopkinsville and Christian County that exceeded state averages, the region’s growth slowed in the decade of the 1990s, and actually declined from 2000 to 2004. In 2004, the Clarksville-Hopkinsville MSA had an estimated population of 238,897, Christian County’s estimated population was 70,649, and Hopkinsville had an estimated population of 28,953, according to the U.S. Census Bureau. As the following chart attests, Hopkinsville-Christian County’s population loss contrasted with a 15.4 percent gain for the Clarksville MSA, and smaller gains for the three other component counties of the metropolitan area. Competitive Realities September 2005 16 Population Change, 1980-2004: Clarksville, TN-KY MSA and Components 40% 34.1% 35% 30.5% 30% 25% 15% 10% 21.6% 20.6% 20% 22.2% 15.4% 9.4% 12.8% 9.1% 10.4% 4.8% 5% 3.1% 5.2% 0.9% 5.5% 3.4% 0% -2.2% -3.8% -5% -10% % Change 1980-1990 % Change 1990-2000 Hopkinsville City Trigg County, KY Montgomery County, TN % Change 2000-2004 Christian County, KY Stew art County, TN Clarksville-Hopkinsville MSA Source: U.S. Census Bureau An analysis of population growth indexed from 1995 shows clearly how Hopkinsville and Christian County’s populations diverged from the Clarksville MSA, Kentucky and the U.S. in the previous decade. Population Growth Index, 1995-2004 120 115 110 105 100 95 90 85 80 1995 1996 Hopkinsville 1997 1998 Christian 1999 2000 2001 Clarksville MSA 2002 Kentucky 2003 2004 United States Source: U.S. Census Bureau Competitive Realities September 2005 17 As shown by the following table, active-duty military personnel at Fort Campbell and armed-services veterans are a large and important component of the local population. Over 3 out of every 10 adults in Christian County is either a current serviceperson or veteran. Addressing the needs of this key population group is an important element of current and future local policy. Armed Forces Status for Adults 18 and Over, 2000: Hopkinsville, Christian Co., Clarksville MSA, Montgomery Co., Kentucky, U.S. Status Hopkinsville In Armed Forces Veteran 2.7% 16.2% Christian Clarksville, Co. TN-KY MSA 18.8% 13.6% Montgomery Kentucky Co., TN 14.8% 17.9% 12.7% 20.3% 0.6% 12.5% U.S. 0.5% 12.6% Source: U.S. Census Bureau Federal government decisions to relocate Fort Campbell personnel to other military bases, or from other bases to Fort Campbell, have an impact on HopkinsvilleChristian County’s population trends. As discussed, Christian County lost 2.2 percent of its population, or 1,616 people, from 2000 to 2004. For the time period from fiscal years 2001 to 2004, the Fort Campbell military and civilian employee population decreased by 15.3 percent. Adding to that impact are the spouses and children that relocate with the military and civilian employees. Military and Civilian Personnel at Fort Campbell, Kentucky, Fiscal Years 2001-2005 Fiscal Year 2001 2002 2003 2004 2005 Military Civilian 23,496 23,266 23,242 21,443 28,753 2,964 3,024 1,972 1,993 2,031 Other5 4,008 4,254 0 2,381 2,611 Total 30,468 30,544 25,214 25,817 33,395 Source: U.S. Department of Defense Annual % Change in Total 0.2% -17.5% 2.4% 29.4% 6 With the increase in military personnel by almost 30 percent from 2004 to 2005, Hopkinsville-Christian County will likely have a noticeable impact when the U.S. Census Bureau releases 2005 population estimates. President Bush’s announced in September 2005 his concurrence with the Base Realignment and Closure Commission’s (BRAC) report of recommended base closings and realignments for the U.S. Military. Congress is currently reviewing this most recent wave of recommended base closings. In the Commission’s report, Fort 5 Other includes non-appropriated employees, government contractors (if identified) or foreign nationals working at the site. 6 U.S. Department of Defense Base Structure Reports for fiscal years 2001-2005. Accessed 20 September 2005. http://www.acq.osd.mil/ie/irm/index.html. Competitive Realities September 2005 18 Campbell will remain open, but it will have a net loss of 360 military personnel and net gain of nine civilian personnel as part of the list of recommendations. This, and future military base realignments, will continue to impact population trends in the 7 Hopkinsville-Christian County area. COMPONENTS OF POPULATION CHANGE This section analyzes the type of population change experienced in HopkinsvilleChristian County during the key period from 2000 to 2004, when the local population fell at the same time Clarksville MSA regional counties, the state and nation added residents. Population change can be attributed to three factors: natural change (births minus deaths), net international migration, and net domestic migration. Components of Population Change, 2000-2004: Christian County, Kentucky, and United States 100% 21.3% 80% 21.5% 43.6% 60% 0.9% 40% 20% 57.1% 56.4% Kentucky United States 41.4% 0% -20% -57.8% -40% -60% Christian County Natural Change Net International Migration Net Domestic Migration Source: U.S. Census Bureau The previous chart graphically demonstrates the population change dynamics of Christian County compared to Kentucky and the U.S. Not only did the County experience far less growth from immigration and natural change than the state or nation, but nearly 60 percent of the County’s change was attributable to persons leaving the area for other domestic communities. The 4,651 military personnel and civilian employees, and their families, which were relocated from Fort Campbell 7 Base Realignment and Closure, 2005. U.S. Department of Defense. http://www.defenselink.mil/brac/ Competitive Realities September 2005 19 between fiscal years 2001 and 2004, were a contributing factor to this negative net domestic migration figure. As shown in the following graph, Christian County’s domestic population loss contributed to the overall net domestic population loss for the Clarksville MSA. Trigg, Montgomery and Stewart Counties, combined, saw their population grow from both international and domestic migration, in addition to births-over-deaths. Components of Population Change, 2000-2004: Clarksville-Hopkinsville MSA and Metro Counties 17.8% 100% 6.7% 80% 4.2% 60% 0.9% 40% 75.4% 67.7% 41.4% 20% 0% -20% -57.8% -28.2% -40% -60% Christian County, KY Other MSA Counties Natural Change Net International Migration Clarksville-Hopkinsville, TNKY MSA Net Domestic Migration Source: U.S. Census Bureau Migration Patterns Migration data can help determine the underlying dynamics of population growth and/or decline. Analysis provides information on the source of in-migration and destinations for out-migration. The following map illustrates the net migration to and from Christian County from 2002 to 2003, according to returns filed to the Internal Revenue Service. Competitive Realities September 2005 20 Net Migration to and from Hopkinsville-Christian County, 2002-2003 Source: Internal Revenue Service Legend The majority of population gains to Hopkinsville-Christian County came from Montgomery County, Tennessee, in the Clarksville MSA, and Todd County just east of Christian. Hopkinsville-Christian County’s highest population losses in the roughly 60-mile radius area around it were to the Bowling Green, Owensboro and Nashville Metro areas, in addition to adjacent Trigg County. As discussed previously, the dynamics of population change in HopkinsvilleChristian County are clearly influenced by the large presence of military personnel in the community both at, and affiliated with, Fort Campbell. As the following tables show, the area’s greatest population losses and gains – to a large extent – were to/from destinations with equally significant military populations. These include communities scattered far and wide across the United States, including those in Hawaii; Alaska; Maryland; Kansas; California; Illinois; Missouri; Texas; and New York. Competitive Realities September 2005 21 Top Ten Counties of Net Migrants to Hopkinsville-Christian County, 2002-2003 County Geary County, KS Montgomery County, TN Harford County, MD Todd County, KY Kern County, CA Lake County, IN Metropolitan Area Manhattan, KS (Micro Area) Clarksville-Hopkinsville, TN-KY MSA Baltimore-Towson, MD MSA (non-metro) Bakersfield, CA MSA Chicago-Naperville-Joliet, IL-IN-WI MSA Nashville-Davidson--Murfreesboro, TN MSA Watertown-Fort Drum, NY (Micro Area) Tampa-St. Petersburg-Clearwater, FL MSA Pittsburgh, PA MSA Sumner County, TN Jefferson County, NY Pinellas County, FL Allegheny County, PA Total 40 36 33 32 27 24 24 22 20 19 Source: Internal Revenue Service Top Ten Counties of Net Migrants from Hopkinsville-Christian County, 2002-2003 County Metropolitan Area Total Honolulu County, HI Honolulu, HI MSA -173 Cumberland County, NC Fayetteville, NC MSA -121 Muscogee County, GA Columbus, GA-AL MSA -101 Fairbanks North Star, AK Fairbanks, AK MSA -86 Bell County, TX Killeen-Temple-Fort Hood, TX MSA -86 Pulaski County, MO Fort Leonard Wood, MO, MSA -82 Trigg County, KY -78 Fairfax County, VA Clarksville-Hopkinsville, TN-KY MSA Washington-Arlington-Alexandria, DCVA-MD-WV MSA -71 Anchorage Borough, AK Anchorage, AK MSA -64 San Antonio, TX MSA -64 Bexar County, TX Source: Internal Revenue Service Age Distribution An area’s age composition can also affect that community’s competitiveness in the eyes of companies and site-selection professionals. For example, a high percentage of adults aged 18 to 69 reflects that community’s large available workforce. However, if the community’s percentage of working-age adults is decreasing over time, then a location consultant might assume that adults are leaving the community for other localities. The following charts display the age-group dynamics of Christian County, Kentucky and the U.S. in 1990 and 2003. Competitive Realities September 2005 22 Age Distribution, 1990: Christian County, Kentucky, and U.S. 100% 9.9% 90% 6.7% 80% 7.8% 70% 12.0% 60% 12.7% 10.7% 8.8% 7.3% 10.4% 8.7% 14.9% 12.9% 55 to 64 16.6% 14.8% 7.5% 6.5% 7.7% 6.1% 22.5% 21.5% 18.4% Christian Kentucky U.S. 40% 13.7% 30% 7.7% 25 to 34 20 to 24 20% 10% 45 to 54 35 to 44 19.7% 50% 65 and over 15 to 19 14 and Under 0% U.S. Census Bureau Age Distribution, 2003: Christian County, Kentucky, and U.S. 100% 10.1% 90% 6.9% 80% 12.4% 12.4% 10.2% 9.6% 14.4% 14.0% 15.1% 15.3% 13.7% 13.7% 7.2% 7.1% 15 to 19 6.8% 7.0% 14 and Under 20.1% 20.9% Kentucky U.S. 9.6% 70% 12.4% 65 and Over 55 to 64 45 to 54 60% 17.8% 50% 35 to 44 25 to 34 40% 10.3% 30% 6.5% 20% 26.4% 10% 20 to 24 0% Christian U.S. Census Bureau In both years, Christian County has larger percentages of its population than Kentucky or the U.S. in the 14 and under, 20 to 24, and 25 to 34 age groups, but has lower percentages in the prime working-age groups of 35 to 44, 45 to 54, and 55 to 64. Competitive Realities September 2005 23 These population dynamics again seem to reflect Hopkinsville-Christian County’s large military population, with high percentages of 20 to 35 year olds and 14-andunder children potentially reflecting the presence of enlisted personnel, their spouses and children. However, the comparative lack of working-age adults in Christian County compared to the state and nation may reflect negatively on the community’s available labor force. Changes in the age-group dynamics of Christian County, Kentucky and the U.S. from 1990 to 2003 are reflected in the following chart. Percent Change in Age Categories as a Percent of the Total Population, 1990 - 2003: Christian County, Kentucky, and U.S. 70% 60% 50% 40% 30% 20% 10% 0% -10% -20% -30% 14 & Under 15-19 20-24 Christian 25-34 35-44 Kentucky 45-54 55-64 65 and Over U.S. U.S. Census Bureau Despite a high percentage of residents ages 20 to 24, the previous chart shows that this group has dropped noticeably in terms of its percentage of the overall Hopkinsville-Christian County population. Conversely, the fast growing 14 and under population in the community is confirmed by its nearly 20 percent rise in relative percentage of the population from 1990 to 2003. A potentially troubling trend for Christian County is the comparatively slow growth of its prime working-age population from 25 to 64. Compared to state and national figures, Christian County’s percentage of working-age adults has either fallen, or grown much slower than Kentucky and U.S. equivalents. Competitive Realities September 2005 24 Race and Ethnic Composition Another important demographic indicator is a community’s relative racial and ethnic composition. Trends in the demographic make-up of an area affect voting patterns, provision of services, and education and workforce training dynamics. As the following graph demonstrates, Christian County became a more diverse community from 1990 to 2003. Race and Ethnic Composition, 1990 to 2003: Christian County, Kentucky, and U.S.8 100% 90% 80% 1.7% 4.3% 3.4% 24.2% 4.5% 0.6% 7.1% 0.6% 2.1% 7.5% 1.7% 3.6% 6.2% 9.0% 13.7% 11.7% 25.4% 12.2% 70% 60% 50% 40% 30% 20% 91.7% 70.7% 65.8% 1990 2003 88.7% 75.6% 67.9% 10% 0% 1990 Christian 2003 1990 Kentucky White Black Hispanic 2003 U.S. Other Source: U.S. Census Bureau With a nearly 35 percent minority population, Hopkinsville-Christian County is a diverse community. The diversity can be a source of strength for the community, if everyone in the community is valued equally and no one is excluded from educational and economic opportunities. 8 Hispanic is considered an ethnicity, not a race; therefore, the U.S. Census Bureau tabulates Hispanic origin data separately from race data. In this chart, the White, Black, and “Other” categories include only non-Hispanics, and Hispanic includes all persons of Hispanic origin regardless of race. The “Other” category includes persons of the following races: American Indian and Alaska Native, Asian, Native Hawaiian and other Pacific Islander, and persons of two or more races. Competitive Realities September 2005 25 Socioeconomics Educational attainment, poverty, and teenage pregnancy are key indicators of the general health, well-being, and future prospects of the population. In this section, each will be analyzed to assess how Hopkinsville-Christian County compares to regional, state and national averages. EDUCATIONAL ATTAINMENT The number and type of educational degrees obtained by a community’s population is one of the most important criteria for assessing that area’s relative skill level and capacity to perform many of today’s highest paying, most skill-intensive jobs. In nearly every published report of a major corporate relocation or expansion, company officials invariably say that the community’s educational attainment and skill levels were among the most important variables that affected the firm’s location decision. The following two charts demonstrate that Christian County adults over age 25 made notable gains in educational attainment from 1990 to 2000, and now are competitive with Kentucky and U.S. averages in certain categories. With approximately 1 in 5 adults in Christian County without a high school diploma, compared to about 1 in 4 in Kentucky, Christian County’s education attainment levels are competitive within the commonwealth. Compared to both Kentucky and the U.S., Christian County has a high percentage in the some college and Associate’s degree categories. As more and more employers require a two-year degree for employment, this also is a positive factor for Christian County. However, the community does have lower percentages of adults with a fouryear or graduate degree than Kentucky or the nation. Competitive Realities September 2005 26 Educational Attainment for the Population Over 25 Years Old, 2000: Christian County, Kentucky, and United States 100% 4.8% 7.7% 90% 6.9% 7.1% 15.5% 4.9% 80% 70% 8.9% 10.3% 6.3% 18.5% 24.3% 60% 21.0% 50% 40% 33.6% 33.4% 28.6% 30% 20% 22.8% 25.9% Christian County, KY Kentucky 10% 19.6% 0% No High School Diploma Some College Bachelor's Degree United States High School Diploma/Equivalent Associate's Degree Grad/Prof. Degree Source: U.S. Census Bureau The following data illustrate the positive trends that have occurred in Hopkinsville and Christian County’s educational attainment levels from 1990 to 2000. The percentage without a high school diploma has decreased at rates greater than the national average. Additionally, strong growth has occurred in all of the postsecondary degree attainment (and some college) categories. Percent Change in Educational Attainment for the Population Over 25 Years Old, 1990 to 2000: Hopkinsville, Christian County and Comparison Geographies ClarksvilleHopkinsville MSA Kentucky -7.2% -8.0% -17.1% 31.6% 15.6% 19.9% 9.5% 66.7% 49.2% 38.4% 28.8% 21.4% 74.6% 51.9% 36.9% 17.6% 26.6% 50.9% 46.4% 43.2% 35.9% 14.9% 23.0% 75.6% Source: U.S. Census Bureau 57.9% 41.6% 40.7% Hopkinsville City Christian County -21.1% -14.6% 1.6% -0.6% 21.6% 22.1% Associate's Degree 8.6% Bachelor's Degree 24.8% Grad/Prof. Degree Educational Attainment Level No High School Diploma High School Diploma/Equivalent Some College Competitive Realities September 2005 Other Counties in MSA United States -9.2% 27 POVERTY While the practice of economic development is concerned with the creation of local jobs, it is also essential that these jobs pay wages that enable the population to live comfortably and afford life’s essentials. High community poverty rates often lead to strained social services infrastructure, poor job performance and employability, and other realities that affect an area’s ability to compete for jobs and income. As evidenced in the following chart, poverty rates in Christian County have been improving for the past decade, a positive trend for the community’s future. It will be important that the community’s lingering comparatively high poverty rate in 2002 (compared to neighboring counties, Kentucky, and the U.S.) continues to decline. Poverty Rates for Total Population, 1993, 1997, 2002: Christian County, MSA Counties, Kentucky, and U.S. 25% 20% 16.2% 15% 14.8% 12.1% 13.5% 11.3% 12.1% 10% 5% 0% Christian Trigg Montgomery 1993 Stew art 1997 Kentucky U.S. 2002 U.S. Census Bureau Small Area Income and Poverty Estimates The childhood poverty rates in Christian County also declined from 1993 to 2002. However, the County’s childhood poverty rates in 2002 are still above all the comparison areas profiled in this report. Nearly 1 in 4 Christian County children under 17 lives in conditions of poverty; this figure must be reduced if all County residents are to enjoy a high quality of life, and have opportunities for economic advancement as adults. Competitive Realities September 2005 28 Poverty Rates for Children (17 and Under), 1993, 1997, 2002: Christian, MSA Counties, Kentucky, and U.S. 30% 25% 24.0% 21.1% 20% 17.4% 15% 18.1% 16.7% 14.8% 10% 5% 0% Christian Trigg Montgomery 1993 Stew art 1997 Kentucky U.S. 2002 U.S. Census Bureau Small Area Income and Poverty Estimates Poverty rates are higher among the City and County’s Black or African-American residents, as the following table shows. Poverty Rates by Race and Ethnicity, 2000: Hopkinsville, Christian County, Kentucky, U.S. Race or Ethnicity White Black Asian Hispanic or Latino Some Other Race Two or More Races Hopkinsville 9.7% 33.4% 0.0% 3.8% 11.6% 8.1% Christian Kentucky Co. 11.5% 14.7% 26.8% 28.2% 15.5% 12.4% 6.1% 25.0% 5.7% 26.6% 10.4% 23.9% U.S. 9.1% 24.9% 12.6% 22.6% 24.4% 18.2% Source: U.S. Census Bureau Hispanic or Latino residents, those of “other” races, and two or more races are all significantly below the poverty levels of these groups in Kentucky and the U.S., but that is not the case for White, Black, or Asian residents in Christian County. TEENAGE PREGNANCY In addition to increased provision of social services and assistance programs, another common reality in high-poverty communities is an elevated percentage of teen pregnancies. Throughout the decade of the 1990s, teenagers from 15 to 17 years old had consistently higher pregnancy rates than similar age groups in Kentucky and the U.S. Competitive Realities September 2005 29 Teen Births, 15-17 Year Olds (Rate per 1,000), 1990-2000: Christian County, Kentucky, and United States 70 60 50 40 30 20 10 0 1990 1991 1992 1993 1994 Christian County 1995 1996 Kentucky 1997 1998 1999 2000 United States Source: Kentucky Cabinet for Health Services On a more positive note, births to Christian County mothers with less than a high school education were below state and national averages from 1990 to 2000. Births by Mothers with Less than a High School Education, 1990-2000: Christian County, Kentucky, and United States 30% 25% 20% 15% 10% 5% 0% 1990 1991 1992 1993 1994 Christian 1995 Kentucky 1996 1997 1998 1999 2000 United States Source: National Center for Health Statistics; Kentucky Cabinet for Health Services Competitive Realities September 2005 30 Updating these numbers to reflect births up to year 2002, the dynamics from 1990 2000 have continued, with teenage pregnancies in Christian County continuing to trend above state figures. Mothers in Christian County also continue to be more educated than mothers in the whole of Kentucky, and are also more likely to be married. Measures of Birth, Rates per 1000 Women, 1998-2002: Christian County, Kentucky Category Mother not a high school graduate Mother is unmarried Teen births to girls ages 15-17 Repeat births to girls ages 15-17 Christian Kentucky County 18 22 24 31 43 29 26 21 Source: Kentucky Kids Count 2004 High rates of teenage pregnancy, as noted earlier, restrict the ability of those young women from entering the workforce and achieving desired levels of economic prosperity. Competitive Realities September 2005 31 ECONOMIC PROFILE The analysis of Hopkinsville-Christian County’s economy is divided into several key parts: employment of the resident population, jobs created by local companies, unemployment and labor force participation rates, commuting patterns, income, economic structure, and entrepreneurial activity. The key indicators of each of these categories will serve to develop an understanding of the area’s key economic strengths, trends and challenges. Labor Force The labor force as defined by the U.S. Bureau of Labor Statistics in their Current Population Survey is constituted by those persons 16 years and over in the civilian non-institutional population either employed, or unemployed and looking for work. Availability of a significantly large labor force is an important criterion for companies looking to expand or relocate because they want to feel confident that potential workers are available for new jobs created in a locality. Christian County’s labor force grew slightly from 1995 to 2004, but at nearly half the rate of Kentucky. Labor Force, 1995 to 2004: Christian County, Kentucky Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 Change Christian Co. 25,838 26,966 27,315 27,168 27,730 26,366 26,358 25,884 25,903 26,532 2.7% Kentucky 1,860,896 1,880,267 1,912,591 1,920,292 1,944,384 1,953,154 1,957,166 1,949,646 1,979,004 1,973,944 6.1% *Civilian non-institutional population 16 years and older employed, or unemployed and looking for work. **Data are from the Current Population Survey conducted for BLS by the U.S. Census. Source: U.S. Bureau of Labor Statistics Maintaining strong growth in Hopkinsville-Christian County’s labor force will be essential to ensure that the area’s available pool of workers is sufficient to meet the demands of existing and future companies. Competitive Realities September 2005 32 It is important to note that in 2004, Fort Campbell’s military and civilian 9 employment total was 30,433 – greater than Christian County’s entire noninstitutional labor force of 26,532. Clearly, Fort Campbell is a major factor affecting Christian County’s demographics and economy. Jobs and Employment This section analyzes the job and employment growth in Hopkinsville-Christian County’s adult population, as well as unemployment and labor force participation rates to assess the size of the potential workforce compared to the number of employment opportunities available to them. Index of Job Growth, 1994 – 2003: Christian County, Clarksville MSA, Kentucky, and U.S. 130 120 110 100 90 80 70 1994 1995 1996 1997 Christian 1998 1999 Clarksville MSA 2000 Kentucky 2001 2002 2003 U.S. Source: U.S. Bureau of Labor Statistics Although the rate of job growth in Christian County rose when measured against a base year figure in 1994, the County’s job growth rate trailed that of the U.S. and the overall Clarksville MSA. However, Christian’s rate reached the state level in 2003, an indication that the County’s economic development professionals continue to foster consistent job growth in the community. The following table lists Christian County’s top employers as of 2004. When Fort Campbell is included, it is far and away the area’s largest employer. 9 Source: Hopkinsville-Christian County Chamber of Commerce. Competitive Realities September 2005 33 Major Employers in Christian County, 2004 Name of Employer Product or Service # of Employees Ft. Campbell Military Personnel U.S. Military 26,500 Ft. Campbell Civilian Personnel U.S. Military 3,933 Flynn Enterprises (3 locations) Christian County Board of Education Manufacturer of Blue Jeans & Jackets 1,369 Education 1,293 Wal-Mart Distribution Center 1,262 Jennie Stuart Medical Center Health Care 750 Western State Hospital Health Care 650 Dana Corporation Manufacturer of Automobile Frames 632 Wal-Mart Retail Store 510 Grupo Antolin Kentucky Manufacturer of Automobile Headliners Manufacturer of Auto-chassis Assemblies, Suspension Components & Systems 497 TGASK Manufacturer of Automotive Sealing 340 U.S. Smokeless Tobacco Tobacco Processing 334 White Hydraulics, Inc. Manufacturer of Hydraulic Motors 296 City of Hopkinsville Local Government 274 Hopkinsville Community College Education 272 CoPar, Inc. (Aluminum) Manufacturer of Industrial Radiators 265 Freudenberg Nonwovens Manufacturer of Non-Woven Textiles/Air Filtration 251 Douglas Autotech Manufacturer of Automobile Steering Columns 215 Brazeway, Inc. Manufacturer of Appliance Heat Exchangers 205 Christian County Government Local Government 188 CoPar, Inc. (Copper/Brass) Manufacturer of Industrial Radiators 187 Meritor Manufacturer of Torsion Bars & Stabilizer Bars 183 Emhart Fastening Teknologies Manufacturer of Blind Rivet Fasteners 176 Continental Mills Manufacturer of Bakery Products 164 Ebonite International Manufacturer of Bowling Balls & Accessories 160 ThyssenKrupp Hopkinsville Mid-Continent Spring Co. Manufacturer of Industrial Springs 10 Source: Hopkinsville-Christian County Commerce Center 460 155 As will be seen later in this report, Christian County’s employment base is also heavily oriented towards health care, public sector, and manufacturing jobs. 10 Hopkinsville-Christian County Commerce Center. Accessed 29 August 2005. http://www.commercecenter.org/community/nonindustrial_employers.asp; http://www.commercecenter.org/edc/local_industries.asp Competitive Realities September 2005 34 Unemployment Rates Unemployment rates are measured by the government as the percentage of the labor force (previously described) that is looking for work. It does not include those individuals who have “dropped out” of the labor force; the reality of those persons will be discussed later in this report. Annual Unemployment Rates: Christian County, Kentucky, and U.S. 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% 1995 1996 1997 1998 1999 Christian 2000 2001 Kentucky 2002 2003 2004 U.S. Source: U.S. Bureau of Labor Statistics After trending below state and national percentages, Christian County’s annual unemployment rate began to rise in 1999, and now exceeds both the Kentucky and U.S. figures. However, the County’s unemployment rate is not dangerously high, nor so low as to indicate a potential labor shortage. Competitive Realities September 2005 35 Monthly Unemployment Rates, July 2003 – July 2005: Christian County, Kentucky, and U.S. 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% Ju Au l '0 g 3 Se '03 p O '03 ct N '03 ov D '03 ec J a '03 n Fe '04 b M '04 ar Ap '04 r M '04 ay J u '04 n ' J u 04 l Au '0 g 4 Se '04 p O '04 ct N '04 ov D '04 ec J a '04 n Fe '05 b M '05 ar Ap '05 r M '05 ay J u '05 n J u '05 l '0 5 0.0% Christian Kentucky U.S. Source: U.S. Bureau of Labor Statistics As the previous graph displays, Christian County’s monthly unemployment rate has continued to trend very closely to state and national averages in the first half of 2005. Labor Force Participation Rates Labor force participation rates (LFPR) illustrate a broader picture than unemployment rates alone. The LFPR measures the percentage of the potential 11 workforce (ages 20 to 69) that is active in the workforce, measured as those who are employed or unemployed and actively searching for employment/receiving unemployment insurance. Therefore, the remaining percentage of the potential workforce equals those who are not actively in the workforce because they retired early, raise children, or are otherwise no longer in the labor force, often because there is no appropriate employment opportunity available for them. Low labor force participation rates suggest a larger underutilized workforce availability than unemployment rates alone do. Christian County’s LFPR, as demonstrated by the following chart, is well below state and national rates. However, the participation rate of the County has increased dramatically from 1990 to 2003, even as Kentucky and U.S. rates have declined. 11 Ideally, labor force participation rates are measured based on a potential workforce ages 18 to 69, but that was not possible due to how data were reported for 2003. Therefore, rates are measured for the workforce aged 20 to 69. Competitive Realities September 2005 36 Labor Force Participation Rates, 1990 and 2003*: Christian County, Kentucky, and U.S. 90% 79.9% 74.8% 68.2% 70% 60% 80.5% 76.2% 80% 55.9% 50% 40% 30% 20% 10% 0% Christian Kentucky 1990 U.S. 2003 *Labor force is defined as adults aged 20 to 69 Sources: U.S. Bureau of Labor Statistics; U.S. Census Bureau The low LFPR of Christian County is likely a result of the large military spouse population that Christian County has, and the opportunity to address their employment needs. For both military spouses and other working-age adults who are not participating in the workforce, addressing their workforce development and job search needs will improve overall County wealth, boost tax receipts, and address the persistent issues of community poverty identified earlier in this report. Commuting Patterns Commuting patterns enhance the understanding of the dynamics of the present workforce, and what measures may need to be taken to address significant in- or outcommuting to Hopkinsville-Christian County. This section of the report will analyze the average commuting times of the workforce, as well as workers’ means of transportation to their places of employment. As per the following table, the vast majority of Hopkinsville-Christian County commuters ride to work in an automobile, truck or van. This figure is consistent with Kentucky and U.S. averages. However, the City and County both have far fewer workers traveling to their jobs on public transportation. Local availability of transit services will be addressed later in this report. Competitive Realities September 2005 37 Means of Transportation to Work, 2000: Hopkinsville, Christian County, Clarksville MSA, Kentucky, U.S. Means Hopkinsville Car, truck or van Public Transportation Walked Other Means Worked at Home 93.9% 0.6% 2.3% 1.0% 1.7% Christian Clarksville, Kentucky Co. TN-KY MSA 87.8% 91.9% 92.8% 0.6% 0.8% 1.2% 7.2% 3.8% 2.4% 1.3% 1.0% 0.7% 2.5% 2.1% 2.7% U.S. 87.9% 4.7% 2.9% 0.7% 3.3% Source: U.S. Census Bureau Interestingly, over 7 percent of Christian County residents walk to work, a figure nearly double the next highest percentage in the comparison geographic areas. The amount of time workers are commuting to their places of employment may shed light on potentially unsustainable local economic patterns. For example, increasingly long commutes may indicate that there is an imbalance between where a particular component of the workforce lives, and where the region’s jobs are being created. Travel Time to Work, 2000: Hopkinsville, Christian Co., Clarksville MSA, Kentucky, U.S. 100% 90% 1.7% 3.9% 3.0% 7.2% 2.5% 3.8% 3.7% 7.6% 2.1% 2.7% 6.7% 5.9% 6.8% 8.3% 3.3% 7.7% 10.4% 80% 10.3% 11.7% 14.0% 15.2% 15.3% 70% 21.3% 60% Worked at home 20.4% Over 60 minutes 19.6% 50% 40 to 59 minutes 30 to 39 minutes 50.0% 20 to 29 minutes 43.0% 10 to 19 minutes 40% Under 10 minutes 36.5% 30% 33.2% 29.8% 20% 10% 23.9% 24.2% 14.9% 15.6% 13.9% Clarksville, TN-KY MSA Kentucky U.S. 0% Hopkinsville Christian Co. Source: U.S. Census Competitive Realities September 2005 38 The workforce in Hopkinsville and Christian County takes significantly less time to reach their jobs than workers in the overall Clarksville MSA, Kentucky and the U.S. This would indicate that there is not a high relative level of out-commuting by Hopkinsville-Christian County residents to employment centers in the Clarksville, Bowling Green, or Nashville regions Income Income levels are important to analyze to determine the overall wealth of the community. This section studies per capita income, average annual wages, as well as income distributional data for Hopkinsville-Christian County and the United States. PER CAPITA INCOME Per capita personal income represents the total incomes received by a member of a community’s population per year. The figure is an important measure of local wealth and buying power, and, coupled with an assessment of an area’s cost of living, provides insight into the potential availability of local discretionary income. “Real” per capita income (RPCI) has been indexed to the annual Consumer Price Index to account for the effect of inflation on this measurement. Real Per Capita Income: 1994 to 2003 $35,000 $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 $0 1994 1995 1996 Christian Co. Kentucky 1997 1998 1999 2000 2001 2002 2003 Clarksville, TN-KY MSA United States Source: U.S. Bureau of Economic Analysis Christian County’s real per capita income rose over the 10 years from 1994 to 2003, only trailing the state and metro figure by under $1,000. In 2003, Christian County’s per capita income was $24,464, compared to $31,472 in the nation. While still well below the U.S. average, Christian County’s RPCI has nevertheless shown notable gains. However, with its high poverty figures, as noted earlier in this report, Hopkinsville-Christian County appears to have a divide between low and highincome persons. Competitive Realities September 2005 39 AVERAGE ANNUAL WAGE Christian County’s real average annual wage compares even more favorably to the state and metro average than its income figure. Christian County’s average wages in 2003 were nearly $33,000 per job, trailing only the U.S. figure of $37,130 per job. Real Average Annual Wage: 1994 to 2003 $40,000 $35,000 $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 $0 1994 1995 1996 Christian Co. Kentucky 1997 1998 1999 2000 2001 2002 2003 Clarksville, TN-KY MSA United States Source: U.S. Bureau of Economic Analysis DISTRIBUTION OF I NCOME Analyzing the components of a population’s income can provide insight into the dynamics of a community’s wealth base and philanthropic potential, and the amount of financial resources that might be available to fund local economic and community development efforts. The following chart illustrates the percentage of total personal income represented by transfer payments in the community as compared to Kentucky and the U.S. from 1994 to 2003. Transfer payments are obtained from government assistance programs such as Social Security, federal retirement, Medicare, and Temporary Assistance for Needy Families (TANF, the federal welfare program). Competitive Realities September 2005 40 Percent of Total Personal Income Derived from Transfer Payments, 1994 to 2003: Christian County, Kentucky, U.S. 20.0% 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 1994 1995 1996 1997 1998 Christian County 1999 2000 2001 Kentucky 2002 2003 U.S. Source: U.S. Bureau of Economic Analysis While Christian County residents derive slightly more of their income from transfer payments than the U.S. population, the County figure is well below the state percentage. Percent of Total Personal Income Derived from Dividends, Interest and Rent, 1994 to 2003: Christian County, Kentucky, U.S. 24.0% 22.0% 20.0% 18.0% 16.0% 14.0% 12.0% 10.0% 1994 1995 1996 1997 1998 Christian Co. 1999 2000 Kentucky 2001 2002 2003 U.S. Source: U.S. Bureau of Economic Analysis The previous graph displays the percentage of Christian County’s income derived from dividends, interest and rent from investments in various financial instruments and personal property. The relative percentages for this measure of income for Christian County, Kentucky and the U.S. converged from 1994 to 2003 to the point that they are nearly equal. Competitive Realities September 2005 41 Economic Structure The strengths and weaknesses of Hopkinsville-Christian County’s economy and their affect on community needs can be assessed by studying the area’s economic structure in terms of the following indicators: largest employers in the economy, the distribution of employment by business sector, location quotients, and average annual wages by sector. A comparison of the Christian County and U.S. economies found in the following two charts presents in clear detail the vast differences between the two areas’ job structures. Jobs by Business Sector, 1970-2000: Christian County 100% Gov't & govt. enterprises 90% Services 80% 70% 54.2% 54.6% 60.3% 61.2% Finance, insurance, & real estate 60% Retail trade 50% Wholesale trade 40% 30% 20% 10% 0% 10.2% 14.0% 15.0% 2.7% 2.3% 9.4% 11.6% 2.9% 8.8% Transportation & public utilities 3.4% 1.7% 2.3% 9.8% 9.0% 2.5% 1.9% 2.8% 1.6% 2.1% 2.0% 9.8% 2.5% 8.4% 2.3% 11.1% 11.6% 2.5% 2.9% 1970 1980 1990 2000 Manufacturing Construction Source: U.S. Bureau of Economic Analysis While Christian County jobs from 1970 to 2000 have overwhelmingly been in the government and government enterprises sector (a result of the presence of Fort Campbell in the region, as well as traditional public-sector government employment), the U.S. percentages in this category have decreased from nearly 18 percent, to only 14 percent of the national economy. This is a stark contrast to Christian County, where 1 of every 2 jobs in 2000 was government-based. The national shift from manufacturing employment to larger percentages of service sector and retail employment is also not similarly reflected in Christian County’s economy. The County’s manufacturing job base actually increased from 1970 to 2000, a situation not repeated in most U.S. communities. While services jobs did Competitive Realities September 2005 42 increase in Christian County during this period, the County’s retail sector grew at a much slower rate than the national figure. Jobs by Business Sector, 1970-2000: United States 100% 90% Gov't & govt. enterprises 14.0% 15.6% 17.0% 18.4% Services 80% 70% 19.5% 60% 7.0% 50% Retail trade 8.1% Wholesale trade 16.2% 16.8% 4.8% 16.6% 5.2% 5.6% 4.9% 5.1% 5.0% 18.8% 14.5% 11.7% 5.0% 5.1% 5.3% 5.8% 1970 1980 1990 2000 10% Transportation & public utilities 4.6% 4.8% 22.5% Finance, insurance, & real estate 32.4% 7.9% 30% 0% 28.4% 7.9% 15.7% 40% 20% 22.6% Manufacturing Construction Source: U.S. Bureau of Economic Analysis In the year 2001, the United States economic monitoring agencies changed the way in which they measure the economy. This switch from a system based on SIC codes to one featuring so-called NAICS codes increased the level of measurement detail for each economic sector, and added employment categories designed to reflect the nation’s switch to a high-tech, high-skill economy. Additionally, the NAICS-based employment counts do not include sworn military personnel, as the two previous SIC-based charts do. As a result, the following chart – using a NAICS-based measurement system – would seem to indicate that the large government and government enterprises employment from 1970 to 2000 in Christian County and the U.S. fell dramatically. In actuality, the renamed Public Administration sector not only no longer includes the sizable number of sworn military personnel based at Fort Campbell, but also certain other government employees are now distributed into other appropriate NAICS sectors (for example, public school teachers are included in educational services, and persons 12 employed by government-owned hospitals are included in health care). 12 In the NAICS-based system, Public Administration includes employees of the following government entities: executive, legislative, and other general government support offices; justice, public order, and safety activities; administration of human resource, environmental quality, housing, urban planning, community development, and economic programs; space research and technology; and national security and international affairs. Competitive Realities September 2005 43 Jobs by Business Sector, 2004: Christian County, Kentucky, and U.S.13 100% 5.3% 7.1% 3.1% 8.3% 90% 2.7% 8.5% 1.7% 80% 13.2% 1.6% 60% 50% 40% 30% 1.1% 1.1% 2.7% 5.3% 3.9% 16.1% 27.6% 5.1% Administrative & w aste services 1.9% Real estate & rental & leasing 2.8% Finance & insurance 2.5% Christian 11.9% 4.9% Information Retail trade Wholesale trade 15.5% 12.5% 4.9% 6.2% Kentucky U.S. 10% 0% 6.9% Arts, entertainment, & recreation Educational services 10.0% 1.1% 1.8% Accommodation & food services Health care & social assistance 12.6% 3.3% 4.4% 20% 1.9% 13.7% 9.3% 9.1% Other services 9.3% 1.2% 13.4% 70% Public administration 6.2% 3.8% Manufacturing Construction Source: U.S. Bureau of Labor Statistics The previous chart – based on a NAICS system of measurement – includes the additional employment categories created to provide a more accurate picture of local, state and national economic structures. In this chart, Christian County’s high percentage of government employment is still reflected in the large size of its public administration sector compared to Kentucky and the U.S., while other dominant local sectors like manufacturing and administrative and waste services are also clearly displayed. The percentage of Christian County’s job base made up of manufacturing employment is especially high compared to the state and nation; Christian’s figure is more than double the national percentage, and nearly double the state figure. While the national manufacturing sector has been shrinking in the post-NAFTA years, this has clearly not been the case in Christian County. LOCATION QUOTIENTS An important quantitative term used in this report is location quotient (LQ). A location quotient is a ratio representing the strength of a particular local business sector in relation to the national average. It is represented formulaically as: 13 The following sectors were not included because they were non-disclosed or represented less than one percent in Christian County: Agriculture, forestry, fishing, and hunting; Mining; Utilities; Transportation and Warehousing; Professional and technical services; Management of companies and enterprises; and Unclassified establishments. Competitive Realities September 2005 44 (Local Employment in Sector/Total Local Employment) LQ = (National Employment in Sector/Total National Employment) If a location quotient is greater than 1.00, the area has a larger share of employment in that sector than the nation. The higher the LQ, the more concentrated the level of local employment compared to its U.S. equivalent. LQs provide insight into a community’s economic structure in terms of its comparative strengths and its level of economic diversity. LQs greater than 1.00 suggest sectors for which the economy has developed strength, indicating a possible comparative advantage that can potentially be further leveraged by targeting these, or related, sectors for expansion and growth. Conversely, if a location quotient is less than 1.00, this indicates a smaller local share of employment than the nation. Just because a sector has a location quotient below 1.00 does not preclude it from being a target business cluster for the community. Similarly, a LQ over 1.00 does not automatically mean the community should aim for that sector. A number of factors, including national trends, local support services, and regional clusters, contribute to the viability of a local business sector. Location Quotients by Business Sector, 2004: Christian County and Kentucky14 Christian County Business Sector Construction Manufacturing Wholesale trade Kentucky Jobs ('04) % Change in Jobs ('01-'04) LQ ('04) LQ ('04) 599 -16.9% 0.40 0.79 6,648 4.2% 2.21 1.25 0.89 797 -4.3% 0.67 3,887 -0.2% 1.36 1.06 Transportation & warehousing 108 -6.1% 0.10 1.14 Information 274 * 0.40 0.65 Retail trade Finance & insurance 653 10.3% 0.53 0.77 Real estate & rental & leasing 265 38.0% 0.59 0.62 Professional & technical services 46 -94.7% 0.03 0.57 Administrative & waste services 2,182 53.3% 1.31 0.77 374 113.7% 0.16 0.93 3,220 7.4% 0.97 0.96 Educational services Health care & social assistance Arts, entertainment, & recreation 405 1.8% 0.86 0.59 Accommodation & food services 2,006 6.3% 0.89 0.91 754 38.3% 0.83 0.70 1,707 -27.0% 1.14 0.85 n/a n/a Other services Public administration Total, All Sectors 24,085 2.4% Source: U.S. Bureau of Labor Statistics 14 The following sectors were not included because they were non-disclosed: Agriculture, forestry, fishing, and hunting; Mining; Utilities; Management of companies and enterprises; and Unclassified establishments. Competitive Realities September 2005 45 Christian County location quotients above 1.0 are reflected in the previous chart by the shaded rows. As was noted in the analysis of jobs by sector, Christian County’s manufacturing sector is the area’s largest when compared to the national figure. Retail trade, administrative and waste services, and public administration (again, reflective of civilian government employment, but not sworn military officers) are all larger components of the County’s economy than their equivalents at the national level. Both a challenge and an opportunity for Christian County are the area’s low relative employment concentrations in the high-paying categories of transportation and warehousing, information, finance and insurance, and professional and technical services. These jobs routinely pay well above the local average wage, and can significantly raise wealth and per capita incomes if their numbers are increased in the local economy. WAGES BY SECTOR Average annual wages by sector are key indicators of the quality of the employment opportunities in Hopkinsville Christian County, and can provide the means by which business sector targets are chosen to help raise community income levels. Average Annual Pay by Business Sector, 2004: Christian County and Kentucky15 Business Sector Avg. Pay (’04) Christian County % Change in Avg. Pay as % Avg. Pay of Kentucky ('01-'04) ('04) Kentucky Avg. Pay (’04) Construction $29,386 -4.6% 85.3% $34,453 Manufacturing $37,740 10.5% 87.3% $43,231 Wholesale trade $36,506 16.6% 81.1% $44,997 Retail trade $19,729 13.0% 94.5% $20,874 Transportation & Warehousing $45,388 17.8% 104.6% $43,371 Information $27,810 83.6% 75.6% $36,774 Finance & insurance $34,188 7.9% 74.1% $46,134 Real estate & rental & leasing $16,899 5.2% 63.0% $26,835 Professional & technical services $33,042 -0.8% 72.3% $45,686 Administrative & waste services $21,798 34.3% 106.6% $20,457 Educational services $38,471 47.1% 122.5% $31,404 Health care & social assistance $27,983 10.6% 81.3% $34,417 Arts, entertainment, & recreation $14,457 5.8% 77.8% $18,587 Accommodation & food services $9,997 0.5% 82.3% $12,140 $22,396 25.1% 95.0% $23,581 112.1% 88.2% $36,070 $33,135 Other services Public administration Total, All Sectors $40,421 18.9% $29,238 11.0% Source: U.S. Bureau of Labor Statistics 15 These sectors were not included because they were non-disclosed: Agriculture, forestry, fishing, and hunting; Mining; Utilities; Management of companies/enterprises; and Unclassified establishments. Competitive Realities September 2005 46 The sectors in which Christian County’s average wages are above Kentucky’s figures are indicated in the previous table by the shaded columns. The County is fortunate in that two of its largest sectors – manufacturing and public administration – both pay well above Christian’s overall average wage. However, as noted in the previous section of this report, diversifying Christian County’s economy with increases in high-wage sectors such as information, finance and insurance, and professional services will raise local average incomes, and also protect the local economy against losses in manufacturing employment, which has proven to be especially vulnerable to low-cost foreign competition in the new global economy. EXISTING BUSINESS GROUPINGS The following sections focus on two of Christian County’s largest and most important economic sectors: manufacturing and agriculture. Manufacturing As has been noted in this report, manufacturing is the largest employment sector in Hopkinsville-Christian County, with nearly 30 percent of all jobs found in this category. This section will take a closer look at the components of the local manufacturing sector to better understand its dynamics. Manufacturing Sub-Sector Key Data16, 2004: Christian County Business Sub-Sector % of Total Mfg. Jobs Transportation equipment % Change in Jobs ('01-'04) Location Quotient Avg. Annual Pay 2,020 30.4% 7.8% 5.03 $45,567 Machinery 923 13.9% 11.7% 3.62 $41,500 Fabricated metal product 587 8.8% -8.7% 1.75 $40,657 Food 241 3.6% 11.6% 0.72 $38,075 Primary metal 154 2.3% 20.3% 1.47 $37,841 Nonmetallic mineral product 153 2.3% -22.3% 1.37 $40,049 Chemical 112 1.7% n.d. 0.57 $43,551 Wood product 55 0.8% -45.0% 0.45 $18,086 Furniture & related product 18 0.3% -83.5% 0.14 $19,260 Printing & related support activities 14 0.2% -79.7% 0.09 $17,701 2,371 35.7% -60.5% 2.22 n.d. 4.2% 2.07 $37,740 Other Manufacturing (details not disclosed) Total, All Manufacturing 6,648 100% Source: U.S. Bureau of Labor Statistics 16 Note: “Other Manufacturing” includes Flynn Enterprises, manufacturer of blue jeans and jackets, which employs 1,369, according to the Hopkinsville-Christian County Commerce Center Competitive Realities September 2005 47 With a number of automotive parts manufactures in the community, the transportation equipment sub-sector is Christian County’s largest, with over 30 percent of total manufacturing employment. Its high LQ confirms this high concentration. Machinery and fabricated metal product manufacturing are the next two largest sectors. Of the top three sub-sectors, only fabricated metal product manufacturing lost employment from 2001 to 2004. Notably, the three largest manufacturing sub-sectors are also three of the highest paying categories in the sector – a positive trend for Hopkinsville-Christian County, and a reason why the community’s comparative wages are above those of Kentucky and a number of neighboring counties. A potentially vulnerable manufacturing sub-sector is “other manufacturing,” which includes Flynn Enterprises, a manufacturer of blue jeans and jackets and employer of over 1,300 in Christian County. The company supplies jeans to Canyon River Blues Corporation, which are then sold and distributed through Sears. Textile and apparel manufacturers have been among the most vulnerable to foreign price competition, and are struggling to survive all across the country. Agriculture As a traditionally agriculturally-based community, Christian County still contains a large and active agricultural sector that contributes greatly to the dynamism of the local economy and the expansion of area wealth. From a historical base in tobacco production, local growers have, over the years, gradually embraced the “value-added” movement in agriculture, embracing crops like cantaloupe and corn used to produce ethanol. The mild weather of Christian County’s central U.S. location allows local farmers to squeeze three crops into two years worth of growing cycles. The same central location means a quick path to most markets in the country, thanks to the proximity 17 of interstates, main rail lines and major rivers. As the following graph attests, although farm employment has fallen in Christian County in the previous decades – as it has for Kentucky and the U.S. as a whole – the sector still comprises nearly 3 percent of local employment. That figure can also be deceiving as to agriculture’s local impact, as the industry has increasingly become more technologically focused and mechanized, with increasing yields being produced by fewer and fewer employees. 17 Stamborsky, Al. “In Hopkinsville, Farmers' Involvement Puts Them a Cut Above the Rest.” The Regional Economist, October 2001, p. 1. Competitive Realities September 2005 48 Farm Employment as a Percentage of Total Employment, 1980, 1990, 2000: Christian County, Trigg County, Kentucky 25.0% 21.9% 20.0% 16.5% 15.0% 12.4% 10.0% 8.3% 6.5% 5.0% 4.6% 4.8% 2.8% 3.5% 0.0% 1980 1990 Christian Co. Trigg Co. 2000 Kentucky Source: U.S. Bureau of Economic Analysis Christian County production and yields of its top three crops (data were not available for tobacco production) lead all its neighboring counties in southwest Kentucky. Yield for Top Producing Crops, 2004: Christian County, Border Counties, Kentucky Corn for Grain Area Christian Caldwell Hopkins Muhlenberg Todd Trigg Kentucky Soybeans Winter Wheat Yield Yield Yield Production Production Production (bushels/ (bushels/ (bushels/ (bushels) (bushels) (bushels) acre) acre) acre) 12,633,600 168 2,758,800 44 2,878,500 57 2,890,600 149 1,042,800 44 522,900 63 3,550,500 135 1,610,400 44 185,000 50 1,475,600 124 615,600 38 101,200 46 7,735,000 170 1,921,500 45 1,650,000 55 2,765,000 158 858,000 44 715,000 55 173,280,000 152 57,200,000 44 20,520,000 54 Source: USDA - National Agricultural Statistics Service At a recent farm technology fair sponsored by the Hopkinsville-Christian County Chamber of Commerce Agri-business Committee and held in honor of Christian County Agriculture Week, local officials announced the creation of a four-year ag-tech degree in Christian County. The Bachelor of Science degree in agriculture/agriscience technology will be coordinated through the West Kentucky Post-secondary 18 Education Center on Murray State's campus in Hopkinsville. 18 Battah, Raed. “Ag tech degree program announced.” Kentucky New Era, July 18, 2005, p. 1. Competitive Realities September 2005 49 ENTREPRENEURIAL ACTIVITY Small businesses help diversify and strengthen local economies, and buffer the community against the closing or downsizing of large companies. In order to determine Hopkinsville-Christian County’s existing strengths in small business activity, this section analyzes the distribution of establishments by number of employees, the percentage of non-farm proprietors, the average wages of these individuals, and self-employed persons in the area. Establishments by Number of Employees In the 1990s and beyond, the vast number of new jobs was created in small companies with fewer than 50 employees. Nurturing of a community’s small and medium-sized businesses is therefore a key component of local economic development practice. Size Distribution of Christian County Businesses, 2003 10-19 employees, 12.7% 5-9 employees, 20.9% 20-49 employees, 9.5% 50-99 employees, 3.2% 100+ employees, 3.5% 1-4 employees, 50.2% Source: U.S. Census County Business Patterns, 2003 The previous chart confirms that the vast majority of Christian County businesses have fewer than 50 employees – over 90 percent of local companies. Proprietorship Employment An additional indicator of a community’s entrepreneurial capacity is the number of non-farm and farm proprietors in an area, measured as a percentage of total employment. Proprietors, as defined by the U.S. BEA, are businesses with only one employee, typically engaged in some type of sole-proprietorship commerce. Competitive Realities September 2005 50 As indicated by the following table, Hopkinsville-Christian County’s non-farm proprietorship employment in 2003 constituted a significantly lower percentage of total employment than Kentucky or the U.S. The community’s non-farm proprietors also earned notably less than their state or national equivalents during the period. Proprietorship Employment, 2003: Christian County, Kentucky, U.S. Non-Farm Farm Proprietors Proprietors Type Area Percent of Total Employment Per Capita Income Christian County 2.1% $7,361 Kentucky 4.1% $3,359 U.S. 1.3% $11,446 Christian County 7.6% $12,893 Kentucky 14.2% $23,102 U.S. 16.5% $29,371 Source: U.S. Bureau of Economic Analysis Farm proprietorship employment in Christian County was comparatively larger than the U.S. figure, but nearly half of Kentucky’s percentage. However, the County’s farm proprietors did earn over twice the Kentucky average. Sole proprietorship employment – both farm and non-farm – is a significant opportunity area for Christian County to augment its job growth, and provide entrepreneurial individuals with the chance to start and grow their own businesses. Self-Employed by Sector Another important indicator of local small business activity is a community’s percentage of self-employment, which is measured by the U.S. Census Bureau’s Economic Census. The Census Bureau defines the self-employed, or “nonemployers,” as businesses that are subject to federal income taxes but have no paid employees. These data provide an enhanced understanding of the small business activity in a given area. The following table provides insight into the sectoral components of HopkinsvilleChristian County’s self-employed professionals. Competitive Realities September 2005 51 Non-Employer Establishments by Business Sector, 2002: Christian County Business Sector Construction Other services (except public administration) Retail trade Health care and social assistance Admin., support and waste management remediation services Professional, scientific, and technical services Real estate and rental and leasing Transportation and warehousing Finance and insurance Arts, entertainment, and recreation Wholesale trade Manufacturing Forestry, fishing & hunting, and agricultural support services Accommodation and food services Percent 16.4% 15.6% 13.1% 12.6% 8.5% 6.9% 6.8% 5.5% 3.9% 2.8% 1.8% 1.7% 1.5% 1.5% The following sectors are not represented because data is non-disclosed due to privacy issues: mining, information, and educational services. Source: U.S. Census Bureau, Economic Census 2002 The construction, “other” services, retail, and health care sectors comprise over 50 percent of non-employment in the County. Consistent with findings in the larger economy, Christian County’s non-employment in the high paying information and professional services sectors are opportunities for growth in the community. Competitive Realities September 2005 52 This page intentionally left blank. BUSINESS COMPETITIVENESS PROFILE The following sections assess Hopkinsville-Christian County’s business competitiveness from the perspective of measures that expanding and relocating companies – and site-selection professionals hired to evaluate locations for companies – would analyze to determine the optimal community to locate their operations. Education and Workforce Development The skill levels and quality of a community’s workforce is the most important issue in economic development today. With an increasing number of jobs in the New Economy requiring employees to have two- and four-year degrees, a community’s supply of educated workers is its most vital asset. K-12 PUBLIC EDUCATION Whether one views the “customers” of public education as the students (as most educators do), or local businesses (as many members of the private sector do), there can be no overstating the importance of a community’s public and private elementary, secondary and post-secondary school systems in preparing the area’s future workforce, and supplying businesses with skilled and effective workers. In the 2004-05 school year, fewer Christian County students made successful transitions to adult life and more students dropped out than the previous year. While more students are attending school, fewer students are being held back (retained) in grades, and graduation rates of students in school since 2001 are slightly higher at 19 both Hopkinsville and Christian County high schools. The following table highlights trends in Christian County public school enrollment from 1999 to 2003. Total Public School Enrollment, ’99-’01 to ’03-’04 School Years: Christian County and Kentucky Christian County Kentucky 1999 to 2000 8,794 615,921 2000 to 2001 8,777 614,818 2001 to 2002 8,782 617,064 2002 to 2003 8,755 620,136 2003 to 2004 8,735 621,337 Percent Change 1999 to 2004 -0.7% 0.9% Source: Kentucky Department of Education 19 Campbell, Karen. “Schools rated better in some areas, worse in others.” Kentucky New Era, May 26, 2005, p. 1. Competitive Realities September 2005 53 Enrollment actually declined slightly during the period, contrasted with a nearly 1.0 percent increase in public school enrollment in Kentucky. The following graph confirms the uneven growth in K-12 enrollment in Christian County public schools. Percent Change in Annual Enrollment, ’00-’01 to ’03-’04 School Years: Christian County and Kentucky 0.6% 0.5% 0.5% 0.4% 0.4% 0.3% 0.2% 0.2% 0.1% 0.1% 0.0% -0.1% -0.2% -0.3% -0.2% -0.3% -0.2% -0.2% -0.4% 2000-2001 2001-2002 2002-2003 Christian County 2003-2004 Kentucky Source: Kentucky Department of Education On a positive note, the attendance rate of Christian County’s students has been rising steadily over the past number of years, as the following table demonstrates. Attendance rates are based on the aggregated days attended by a pupil divided by the number of days the school is in session, with certain adjustments made based on 20 weather days and other similar explanatory factors. In 2004, Christian County’s average daily attendance rate surpassed Kentucky’s in 2004 for the first time in a number of years. 20 Pupil Attendance Manual, 2005-2006. Kentucky Department of Education. http://www.education.ky.gov/NR/rdonlyres/eiew7qjeqfkwbonxgiyn4git6a6yyanaq7qhtbow6wj6lde33tsy gjd7l6scnriqf4zsgk322l53o7wuwu6dd6xbgjg/20052006FinalManual.pdf. Competitive Realities September 2005 54 Attendance Rate, 2000-2004, Christian County and Kentucky 94.50 94.43 94.40 94.29 94.30 94.31 94.19 94.20 94.26 94.15 94.10 94.01 94.31 94.17 94.07 94.00 93.90 93.80 2000 2001 2002 Christian County 2003 2004 Kentucky Source: Kentucky Department of Education th Another positive trend is the consistent decreases in the Christian County’s 9 th through 12 grade dropout rates. From a high of 7.3 percent in the 1999-00 school year, the figure has steadily declined to a low of 3.3 percent for 2002-03. Unfortunately, the percentage spiked by a full point in the following year. Dropout Rate, 9-12 Grades, Christian County and Kentucky, 2000-2004 Source: Kentucky Department of Education Competitive Realities September 2005 55 Christian County’s pupil-teacher ratios – an important educational criterion in that numerous studies have determined that smaller ratios lead to more effective learning – are notably higher than the Kentucky average, and have grown larger from 1999 to 2004. This trend must be reversed if the County’s students are to enjoy the benefits of more one-on-one time with their teachers, and the other advantages of smaller class sizes. Pupil to Teacher Ratio, ’99-’00 to ’03-’04 School Years: Christian County and Kentucky Christian County Kentucky 1999 to 2000 2000 to 2001 2001 to 2002 2002 to 2003 2003 to 2004 Percent Change 1999 to 2004 17.0 15.6 16.3 15.6 16.1 15.5 18.1 15.4 18.1 15.4 6.5% -1.9% Source: Kentucky Department of Education As the following two tables show, expenditures per pupil and average teacher salaries in Christian County are both below state averages, and have not grown as fast as Kentucky’s figures. These are also issues that adversely affect Christian County’s educational competitiveness. Expenditures Per Pupil, ’99-’00 to ’03-’04 School Years: Christian County and Kentucky Christian County Kentucky 1999 to 2000 $6,679 $6,270 2000 to 2001 $6,642 $6,558 2001 to 2002 $6,866 $6,846 2002 to 2003 $6,526 $7,033 2003 to 2004 $6,824 $7,007 Percent Change 1999 to 2004 2.2% 11.8% 2003 to 2004 $38,639 $40,330 Percent Change 1999 to 2004 9.5% 11.2% Source: Kentucky Department of Education Average Teacher Salaries, ’99-’00 to ’03-’04 School Years: Christian County and Kentucky Christian County Kentucky 1999 to 2000 $35,279 $36,254 2000 to 2001 $35,853 $36,685 2001 to 2002 $36,560 $37,950 2002 to 2003 $37,397 $39,001 Source: Kentucky Department of Education As was discussed in the Demographic Analysis section, Christian County has a comparatively high poverty rate. This issue of concern filters into nearly every aspect of community life, including education. The percentage of Christian County children receiving free or reduced-price lunch is over 10 percentage points higher than Kentucky, and has not decreased noticeably from 2000 to 2004. In fact, the Competitive Realities September 2005 56 County’s percentage has actually increased by 2.1 percent over the period (Kentucky’s figure also rose by over 2 percent). Percentage of Children Receiving Free/Reduced Lunch, 2000-2004: Christian County and Kentucky 70.0% 62.9% 59.9% 62.1% 61.5% 61.6% 60.0% 50.0% 47.8% 47.6% 48.4% 47.4% 48.9% 40.0% 30.0% 20.0% 10.0% 0.0% 2000 2001 2002 Christian County 2003 2004 Kentucky Source: Kentucky Department of Education With a higher component of its student population living in poverty, Christian County educators and school administrators will need to work even harder to ensure that these youth are effectively prepared for college and the workplace, and that their families are involved in their children’s education. A key criterion for graduation and movement onto a two- or four-year college is a student’s ability to pass a series of standardized tests. In Kentucky, under the Commonwealth Accountability Testing System (CATS), the state requires national norm referenced testing in reading, language arts and mathematics for students exiting grade 3, grade 6 and grade 9. A national norm referenced test allows comparisons between the performance of Kentucky students and the performance of students across the country. The test used to meet this requirement is the Comprehensive Test of Basic Skills (CTBS). High school junior and seniors are also required to take not only state performance tests, but also standardized exams like the SAT and ACT to determine their capacity to enter higher educational institutions. The State of Kentucky does not publish the SAT or ACT results of students in its component school systems, and they were therefore not available to report in this Competitive Realities document. In addition, the manner in which Kentucky reports CATS results for each school system does not lend itself to presentation in an easily understood format. Therefore, Market Street has utilized Christian County’s public Competitive Realities September 2005 57 school district results on the federal No Child Left Behind (NCLB) standards as a proxy for the system’s overall performance in the 2003-04 school year. Beginning in the current school year, Kentucky has made amendments to the Kentucky Accountability Plan that incorporates NCLB standards into the state’s performance-measurement system. Numerous other states are also changing their NCLB accountability standards in response to frustrations that have emerged nationally in response to the Act’s performance criteria and lack of federal funding to support NCLB efforts. As the following table shows, the overall student population in Christian County met NCLB standards in both reading and mathematics. However, African-American students in the County were not determined to have made Adequate Yearly Progress (AYP) in either category of measurement. Disabled students, and those receiving free or reduced-priced lunches also failed to meet AYP standards in reading and math. This is an issue of concern in that over 6 in 10 County students are eligible for these benefits. No Child Left Behind Act, Adequate Yearly Progress, 2004: Christian County Met Objective Student Group All Students White (Non-Hispanic) African-American Hispanic Asian Limited English Proficiency Free/Reduced Lunch With Disability Met Participation Rate Reading Yes Yes NO N/A N/A Mathematics Yes Yes NO N/A N/A Yes Yes Yes N/A N/A N/A NO NO N/A NO NO N/A Yes Yes Source: Kentucky Department of Education For those seniors who successfully graduate from high school, the next concern is what they will do upon leaving secondary school. The following table details Christian County high school graduates’ intentions from the 2001-02 to 2003-04 school year. Competitive Realities September 2005 58 Graduate Intentions, ’2001-02 to 2003-04: Christian County and Kentucky College 2001-2002 Christian County Kentucky 41.9% 54.0% College 2002-2003 Christian County Kentucky 50.5% 54.3% College 2003-2004 Christian County Kentucky 43.3% 54.8% Voc/Tech Training 1.6% 5.0% Voc/Tech Training 2.6% 5.1% Voc/Tech Training 2.0% 4.9% Military 3.6% 2.9% Military 2.9% 2.8% Military 2.8% 2.9% Work 29.1% 27.0% Work 30.0% 26.7% Work 28.8% 26.7% Work & Part-Time School 13.8% 6.1% Work & Part-Time School 6.0% 6.8% Work & Part-Time School 14.5% 6.7% Source: Kentucky Department of Education During this time period, over 50 percent of Christian County’s graduating seniors did not enter college, a figure consistently below Kentucky’s rate. County officials will need to strive to raise this percentage, as the old adage, “The more you learn, the more you earn,” holds true today more than ever before in the nation’s history. The consistently high rates of graduating Christian County seniors who are forced to work and attend college part time after high school is consistent with the County’s higher than average poverty rates, and serves to limit these student’s abilities to obtain a college degree in a traditional amount of time and enter the local workforce full-time. Certain programs for youth who are still in secondary school can enhance students’ ability to obtain needed professional experience, and also provide more clarity as to their ultimate career ambitions. These so-called “school-to-work” programs have proven successful in hundreds of U.S. communities; therefore, it is encouraging that programs of this type exist in Christian County. Indeed, there have been many collaborative efforts between community agencies in Christian County to develop school-to-work programs. Involved agencies and organizations include: the Hopkinsville/Christian County Chamber of Commerce; the Trigg County Industrial Foundation; the Economic Development Council; Christian County Agri-business Association; Boy Scouts of America; 4-H Extension Services; YMCA, Walnut Street Center; Pennyrile Industrial Managers; American Society for Quality; and APICS. Competitive Realities September 2005 59 HOPKINSVILLE COMMUNITY COLLEGE The primary two-year higher educational institution in Christian County is Hopkinsville Community College (HCC). Recently, the College has been in the news as a result of ongoing conflicts between faculty and the school’s administration. On September 9, 2005, faculty and staff at the local college returned an unofficial vote of no confidence in Dr. Bonnie Rogers, the college's president. The situation at HCC has led to concerns among Christian County community leaders over the ability of the College to effectively train the area’s workforce. In midSeptember, 2005, State Sen. Joey Pendleton arranged a meeting between local leaders and officials with the Kentucky Community and Technical College System. The meeting included Dr. Keith Bird, the chancellor and second in command at KCTCS. Bird noted that he had already met with Christian County economic development professionals and representatives of the local agricultural and industrial community. Kim Schippers, an industrial recruiter for the Hopkinsville-Christian County Economic Development Council told the Kentucky New Era that most of the community’s concern has been centered on HCC’s technology center, and efforts to try to get more students interested in utilizing the center’s workforce-development 21 programs. Serving over 3,000 credit-seeking students each year, Hopkinsville Community College is the lynchpin in Christian County’s workforce development system. HCC also provides instruction to over 6,000 employees who annually participate in customized business and industry training, and offers programs for over 1,000 individuals each year through community-based, non-credit continuing education classes. During the period from Fall semester 2001 to Fall semester 2004, HCC’s full-time enrollment grew over 31 percent. Part-time student enrollment also increased by 6.0, with total enrollment growing 8 percent during the period. The following table presents HCC’s enrollment trends from Fall 2001 to Fall 2004. 21 Grace, Tonya S. “HCC concerns involve community, faculty.” Kentucky New Era, September 16, 2005, p. 1. Competitive Realities September 2005 60 Enrollment, Hopkinsville Community College: Fall 2001 to Fall 2004 3,167 2,000 1,500 3200 3,104 3100 2,995 3000 1,000 2874 2900 500 2800 2700 0 2001 2002 Full Time Part Time 2003 2004 Total Head Count Source: Hopkinsville Community College With enrollments rising – save for a slight drop from 2003 to 2004 – and tuition and fees at the school spiking nearly 80 percent, HCC administrators and Christian County leaders must ensure that opportunities exist for local residents to obtain free or subsidized tuition to HCC in order to have equal access to workforce-entry as County residents of higher incomes. Academic Year Prices for Full-Time, First-Time Undergraduate Students: 2005 Category Tuition & fees In-state Out-of-state Books and supplies Off-campus Room and board Other expenses 2002–03 2003–04 2004–05 Change $1,536 $4,608 $800 $2,370 $7,110 $800 $2,760 $8,280 $800 79.7% 79.7% 0.0% $5,840 $1,840 $5,840 $2,260 $5,840 $2,260 0.0% 22.8% Source: National Center for Education Statistics The following graph confirms that the majority of HCC students are receiving financial aid of some kind. Every student who wishes to attend HCC should be provided the means to obtain loans or some other type of assistance in order to reach this goal. Competitive Realities September 2005 61 Financial aid to full-time, first-time undergraduate students, Hopkinsville Community College: 2003-04 Type of aid Federal grants (scholarships/fellowships) State/local grants (scholarships/fellowships) Institutional grants (scholarships/fellowships) Loans to students Percentage of students receiving aid Average amount of aid they received 61 51 10 21 $2,791 $1,287 $916* $2,299 Source: National Center for Education Statistics The following table contains all the programs offered by HCC in the 2005-06 academic year. School officials must work with local companies and economic development professionals to ensure that HCC’s programs are always well aligned with the needs of area businesses. Programs, Hopkinsville Community College: 2005-06 TRANSFER PROGRAMS (AA) Associate in Arts Degree, (AS) Associate in Science Degree, (AS) Associate in Science Professional Careers Program CAREER/TECHNICAL PROGRAMS Agricultural Technology Industrial and Engineering Technology (AAS) Agricultural Technology (AAS) Industrial and Engineering Technology (C) Agricultural Technician II - Manufacturing Option - Electrical Option Business Administration (C) Automation Technician I (AAS) Business Administration (C) CAD Technician I - Management Option (C) Computer Technician (C) Advanced Business Administration (C) Electronics Technician I (C) Basic Business Administration (C) Electronics Technician II (C) Business Transfer (C) I&ET Fundamentals (C) Financial Perspectives (C) Maintenance Technician I (C) General Business (C) Maintenance Technician II (C) Leadership Industrial Maintenance Technology (C) Management (C) Supervisory Management (D) Industrial Maintenance Technician (C) Fluid Power Technician Computer Aided Drafting (C) Industrial Maintenance Helper (C) Computer Assisted Drafter (C) Industrial Maintenance Electrical Helper (C) Detailer Information Technology (C) Drafter Assistant (AAS) Information Technology Criminal Justice - Computer Programming Option (AAS) Criminal Justice - Electronic Commerce Option Competitive Realities September 2005 62 CAREER/TECHNICAL PROGRAMS (cont’d) - Corrections Option - Network Administration Option CISCO Track - Criminal Justice Option - Network Administration Option Microsoft Track - Law Enforcement Option - Web Development and Administration Option - Security and Loss Prevention Option (C) CISCO Networking (Basic) (C) CISCO Networking (Enhanced) Interdisciplinary Early Childhood Education (C) Computer Programming (AAS) Early Childhood Education (C) E-Commerce (C) Child Care Assistant Certificate (C) Information Technology A+ (C) Early Childhood Administrator Credential (C) Information Technology Fundamentals (C) Interdisciplinary Early Childhood Tech (C) Microsoft Networking MCSA Track (C) Kentucky Early Childhood Training (C) Web Administration (C) Kentucky Child Care Provider Certificate (C) Web Site Developer Education (AAS) Education - Teacher Associate Option - Teacher Preparation Option (C) Paraeducator Certificate State-Wide 2+2 Machine Tool Technology (D) CNC Machinist Apprentice (C) Machine Tool Operator II (C) Machine Tool Operator I (C) Exploratory Machining Nursing (AAS) Registered Nurse (AAS) PN to RN Bridge (D) Practical Nurse Nursing Assistant Skills Electrical Technology (D) Industrial Electrician (C) Electrician Apprentice Electronics Technology (D) Industrial Electronics Technician (D) Robotics Technician (C) Electronics Technician Apprentice (C) Electronics Tester General Occupational/Tech Studies (AAS) General Occupational/Tech Studies Human Services (AAS) Human Services Office Systems Technology (AAS) Office Systems Technology - Administrative Option - Medical Option (C) OST - Administrative (C) OST - Data Entry Operator (C) OST - Financial Assistant Clerk (C) OST - Financial Assistant Trainee (C) OST - Intergrated Office Skills (C) OST - Medical Administrative (C) OST - Medical Admissions Clerk (C) OST - Receptionist *(AAS) Associate in Applied Science; (D) Diploma; (C) Certificate Source: Hopkinsville Community College Competitive Realities September 2005 63 Enrollment by Major, Hopkinsville Community College: Fall 2004 Major Undecided Agricultural Production Operations, General Computer and Information Sciences, General Educational/Instructional Media Design Electromechan. Technol./Electromechan. Engineering Quality Control Technology/Technician Child Care Provider/Assistant Liberal Arts and Sciences/Liberal Studies General Occupational/Technical Studies Criminal Justice/Law Enforcement Admin. Criminal Justice/Political Science Social Work Electrician Industrial Electronics Technology/Technician Industrial Mechanics and Maintenance Technology Machine Shop Technology/Assistant Nursing (RN Training) Licensed Practical/Vocational Nurse Training Business Admin. And Mgmt., General Executive Asst./Executive Secretary Non-credential Total Number 446 21 66 14 14 1 87 1330 5 91 6 86 4 1 9 12 590 36 67 56 162 3104 Pct. 14.4% 0.7% 2.1% 0.5% 0.5% 0.0% 2.8% 42.8% 0.2% 2.9% 0.2% 2.8% 0.1% 0.0% 0.3% 0.4% 19.0% 1.2% 2.2% 1.8% 5.2% 100.0% Source: Hopkinsville Community College As the previous table shows, the majority of HCC students in the Fall 2004 semester took either liberal arts and sciences or nursing courses, or were undecided as to their courses of study. Hopkinsville Community College also has an Extended Campus area, which includes Fort Campbell, Princeton at the Butler Annex Building, Cadiz at the Trigg County High School, and in Elkton at the Todd County High School. As a truly regional entity, the current controversy over HCC’s leadership is an issue that not only affects Christian County, but thousands of neighboring residents as well. At HCC’s Fort Campbell campus, Kentucky in-state rates are available to military service members, their families, and to residents of Montgomery, Robertson, and Stewart Counties in Tennessee. Degree programs at HCC-Fort Campbell include: Associate in Arts, Associate in Science, and technical career programs like Agricultural Technology, Business Technology, Early Childhood Education, Human Services, Industrial and Engineering Technology, Law Enforcement Technology, Nursing, and Office Systems. Competitive Realities September 2005 64 MURRAY STATE UNIVERSITY, HOPKINSVILLE REGIONAL CAMPUS The grand opening ceremony of Murray State’s West Regional Postsecondary Education Center took place on August 19, 2002. The new 36,000 square-foot facility was designed to accommodate up to 1,200 students in nine classrooms, including two interactive television rooms and a computer lab. A multipurpose room that can be used for student gatherings or community events further enhanced this state-of-the art facility. 22 Among the Hopkinsville Campus’ achievements to date include : • • • • Fall 2002 enrollments increased by 55% over fall 2001; Spring 2003 enrollments increased by 53% over spring 2002; Nine students graduated from the 2+2 elementary education program; and In spring 2002, a new bachelor degree program in agri-science technology was developed in cooperation with Hopkinsville Community College. The program was named “ACCESS,” which stands for Agricultural Consortium for Comprehensive Educational Support and Service. Murray State-Hopkinsville also operates a Ft. Campbell Army Education Center. The Ft. Campbell site had over 650 course enrollments in the four programs offered despite the mass deployment of Ft. Campbell soldiers to Iraq. This was a slight increase from the previous year. Distance learning registrations and follow-ups were extended to those soldiers having to deploy due to military obligations. The emergency medical training certificate program had an increase in enrollment of 25% over the previous year. Career services options were implemented for graduate 23 students at the site to seek further assistance upon degree completion. REGIONAL FOUR-YEAR UNIVERSITIES The Hopkinsville-Christian County community benefits from its strategic location amidst a number of medium-to-large metro areas with quality universities. The following table lists the largest of these four-year universities sited within 65 miles of Hopkinsville. 22 Murray State University Center for Continuing Education and Academic Outreach. Annual Report, 2002-03. 12 September 2005. < http://ceao.murraystate.edu/annual/AR2002-03.pdf>. Page 6. 23 Ibid. Competitive Realities September 2005 65 Regional Universities, Enrollments: 2004-05 Institution City Austin Peay State University Belmont University Lipscomb University Murray State University Tennessee State University Vanderbilt University Western Kentucky University Clarksville, TN Nashville, TN Nashville, TN Murray, KY Nashville, TN Nashville, TN Bowling Green, KY Enrollment 8,650 3,941 2,535 10,121 9,100 11,294 18,485 Distance from Hopkinsville (miles) 25 63 65 50 60 63 57 Source: National Center for Education Statistics WORKFORCE DEVELOPMENT As was noted in the introduction to this section, the quality of an area’s workforce is the number one issue in economic development today. If a community does not have the talent to staff a potential employer’s job openings, then it will be extremely difficult to recruit that company to the area. In addition, existing companies looking to expand and those seeking educated, high-skill workers also depend heavily on the quality of the local employee pool. The following comprise Hopkinsville-Christian County’s available workforce development resources. Pennyrile Area Development District The Pennyrile Area Development District (PADD) is a component of the region’s federally-funded Workforce Investment Act system (under the aegis of the Western Kentucky Workforce Investment Board), and coordinates services in the following categories: • • • • Adult and Dislocated Worker Services: Core services are available to all adults and dislocated workers; More intensive services: Available, as necessary, for customers who have not obtained employment through core services programs; Additional assistance: Individuals may be eligible to receive a wide variety of additional training services if employment is not gained during core or intensive services; Youth Services: Available for eligible youths (defined by the federal Workforce Investment Act as a low income individual, age 14 through 21, who possesses a federally-defined barrier to employment), these programs must: (1) provide an objective assessment of each eligible youth participant; (2) develop an individual service strategy for each eligible youth; and (3) provide preparation for postsecondary educational opportunities, linkages between academic and Competitive Realities September 2005 66 occupational learning, preparation for employment, and provide effective connections to intermediary organizations that provide strong links to the job 24 market and employers. There are two federally-funded Job Centers located in the Pennyrile Area Development District: the Hopkinsville Breathitt Career Center and a Job Center in Madisonville. The Breathitt Career Center houses the following programs, among other services: • • • • Job Corps: The Corps assists economically disadvantaged young adults by providing them with opportunities to develop vocational, educational and social skills; Kentucky Farmworkers Program: Operated by a private, non-profit corporation, the Program offers a full range of supportive services to area farm workers. Army Career and Alumni Program: The Program, commonly referred to as ACAP, provides job assistance for all transitioning soldiers, Department of Defense civilian employees, and their family members 180 days prior to separation through 90 days after separation. Adult Education and Literacy: Free general equivalency degree (GED) and academic upgrade classes are offered to assist residents with obtaining a high school equivalency degree, and/or additional workforce skills. Hopkinsville Community College HCC is a key component of Christian County’s workforce development system, and offers a host of programs and resources to effectively train residents for local employment. The lack of confidence among HCC faculty and staff in the college’s president is a serious issue, and threatens to adversely affect workforce development in the region. As was noted in the previous section of this report, an element of the controversy over HCC concerns the use of its Regional Technology Center. The Center is a state of the art 60,000 square foot industrial training center located on the Hopkinsville Community College campus. The facility is equipped with the industrystandard software and training, and is open 24 hours a day to meet the community’s training needs. Numerous local industries utilize the Center’s Adult Education Program, which offers pre-employment testing and skills remediation for companies’ prospective employees. Adult Education Services at HCC are available in the Technology Center’s Learning Center, and offer programs for eligible individuals to earn high school equivalency 24 Source: Pennyrile Area Development District Competitive Realities September 2005 67 degrees, English as a Second Language (ESL) classes, basic skills training in preparation for enrollment in HCC, and basic literacy classes. Workforce Excellence Partnership Coordinated through the Hopkinsville Christian County Chamber of Commerce in partnership with HCC and Murray State-Hopkinsville, the purpose of the alliance is to increase the number and quality of workers throughout Christian and Trigg Counties through development, enhancement, and support of career awareness, education, training, and partnerships. 25 The Partnership offers the following programs : • School-to-Careers: Connects classroom learning with work-based learning by • Unemployed/Underemployed Adults Program: Support programs designed reinforcing academics with exposure to the workplace: • • to secure employment for chronically unemployed adults and help the underemployed become aware of opportunities that exist for higher paying jobs; School Success: Aims to increase the graduation rate of area high schools by preparing freshmen to cope with life, and connecting academics to possible career paths: Ft. Campbell Employment Transition Services: Works to promote a successful transition for military personnel to the civilian workforce, and coordinates employment opportunities for Ft. Campbell veterans, retirees, spouses and dependents entering the private sector. Hopkinsville Office of Employment and Training The Hopkinsville Office of Employment and Training (OET) is responsible for the administration of a number of programs and services designed to assist job and service seekers in a variety of employment related areas. OET maintains a list of local job openings through the Kentucky Job Bank, and connects residents with employment opportunities nationwide through America's Job Bank. OET is also responsible for the administration of a number of programs and services designed to assist individuals with specific employment needs. At the Office’s Virtual Workshop Center, customers are given access to information and instructions on a host of job-search-related requirements, including resume and cover letter writing, math and vocabulary development, and job interview skills. 25 Commerce Center. Workforce Excellence Partnership. 08 September 2005. <(http://www.commercecenter.org/chamber/workforce_excellence.asp)>. Competitive Realities September 2005 68 LABOR FORCE SUPPORT INFRASTRUCTURE If a working-age adult is not able to secure affordable, reliable child care, or, if he or she is transit-dependent and cannot utilize quality public transportation services to reach training or employment opportunities, then that person is effectively removed from the area’s labor force. The below table indicates that Christian County has a total of 40 child care facilities, with the vast majority offering daycare services. Child Care Facilities in Christian County, Kentucky (2004) Percent of facilities that offer: Type of Care Number of Facilities Total Capacity Average Capacity Transportation Infant Care Toddler Care 2-School Age Care School Age Care Day Care 36 2437 68 41.7% 50.0% 58.3% 69.4% 80.6% Night Care 4 144 36 25.0% 100% 100% 100% 100% Source: Kentucky Cabinet for Health and Family Services, Division of Regulated Child Care Local social service and community development officials must always communicate with area stakeholders to ensure that there is sufficient local child care capacity. They would also benefit from working with Christian County economic developers and local companies to discuss the availability of company-sponsored child care facilities on-site at area businesses. Public transportation services in Christian County are fairly limited; this is very common in small-to-medium-sized communities without a critical mass of transit users to sustain these services. However, Pennyrile Allied Community Services (PACS) does offer door-to-door van service for all Hopkinsville area residents. Seniors are not charged for the service (but they are asked for a donation). Nonseniors using the shuttle service are charged modest rates that vary according to trip length. Competitive Realities September 2005 69 Infrastructure In today’s global economy, a community creates a competitive edge by developing and maintaining traditional infrastructure such as transportation and utilities, as well as the newer communications infrastructure such as broadband, wire-line, and wireless. Additionally, housing and land use trends are an important component of a comprehensive infrastructure analysis because the nation’s educated workforce is increasingly choosing their most preferred living and working environments. Companies and people are also less confined by political boundaries in their location choices. Therefore, to assess the community’s competitiveness in terms of infrastructure, this section will analyze transportation, communications, housing, and other trends in Hopkinsville-Christian County. TRANSPORTATION For both businesses and the workforce, accessibility is a key concern in a seemingly boundary-free global economy. This section analyzes Hopkinsville-Christian County’s road, rail, and air transportation system. Roads and Highways Hopkinsville-Christian County has direct access to a primary north-south state highway, the Breathitt Parkway. The region is also well connected in the east-west direction via Highway 68. Interstate access is provided by way of I-24, which travels at a diagonal through Christian County directly south of the City of Hopkinsville. As will be discussed later in this section, future plans call for connecting the Breathitt Parkway to I-24 via a newly constructed extension. I-24 allows HopkinsvilleChristian County a high-capacity, easily accessible link to Clarksville and Nashville, Tennessee. Vehicle Transportation, 2004: Christian County and Border Counties County Christian Caldwell VMT (000s) Total Road Miles Travel per Mile 2,242 504 1,273 605 Hopkins 1,641 1,035 0.6 Muhlenberg 1,025 852 0.8 351 577 1.6 588 826 1.4 Todd Trigg 0.6 1.2 Source: Kentucky Transportation Cabinet Competitive Realities September 2005 70 As evidenced by data in the previous table, Christian County has the most miles of road of its neighboring counties, but the vehicle-miles-traveled on those roads are considerably less per capita than the border counties. In fact, only Hopkins County experienced less utilization of its road infrastructure than Christian in 2004. Hopkinsville, Kentucky Distance to Market from Hopkinsville, 2005 City Atlanta, GA Chattanooga, TN Chicago, IL Cincinnati, OH Indianapolis, IN Little Rock, AR Louisville, KY Memphis, TN Nashville, TN St. Louis, MO UPS Ground Days to Deliver 2 1 2 1 1 2 1 1 1 2 Miles to Hopkinsville 275 176 344 227 215 310 135 185 61 194 Source: United Parcel Service Competitive Realities September 2005 71 The two previous graphics demonstrate Hopkinsville-Christian County’s distance and accessibility to communities within a 340-mile radius. Hopkinsville is within a twoday UPS delivery time of some of the nation’s largest and most active shipping and distribution centers. Road Improvement Projects As referenced earlier in this section, a planned 6.4-mile, $90 million extension of the Edward T. Breathitt Parkway would extend the highway from its current end at the boulevard near Bradford Square mall to Interstate 24. The first leg of the extension would take the parkway to Lovers Lane near the Hopkinsville-Christian County Conference and Convention Center. An environmental study for the parkway extension has been completed, and most of the property right-of-ways have been obtained. Although much of the project’s funding remains to be approved, the project is expected to start within the federal government’s current six-year transportation plan, known as the Transportation 26 Equity Act: A Legacy for Users (TEA-LU). Hopkinsville officials also want the Breathitt Parkway to be considered as an alternate route for the proposed Interstate 69, which will be built in the future to run from Canada to Mexico. The federal government envisions that the proposed interstate would run from Evansville, Ind., to Henderson, Kentucky, and then further west toward the Wendell Ford Parkway, a route that would bypass Christian County. In their current list of strategic goals, the Hopkinsville-Christian County Chamber pledges to work to ensure that the Breathitt Parkway is designated as an I-69 Alternative. The map on the following page displays all the Christian County road-improvement projects included in Kentucky’s six-year highway improvement plan taking place from 2005 to 2010. 26 Brown, Jennifer. “$8 million approved for parkway extension.” Kentucky New Era, April 3, 2004, p. 1. Competitive Realities September 2005 72 Improvement Projects, Christian County, State Six-Year Highway Plan, 2005-2010 Source: Kentucky Transportation Cabinet A bridge replacement program, new safety programs, and an upgrade to Highway 41 – along with the aforementioned Breathitt Parkway extension – comprise the major road improvements for the County from 2005 to 2010. Rail Transportation Rail transportation routes have maintained a strong role in the United States’ distribution sector – a role that is ever increasing in importance as the nation’s highways become more congested. The following map displays the transportation infrastructure – including rail – available in Christian County and its adjacent regions. Competitive Realities September 2005 73 Transportation Infrastructure, Hopkinsville-Christian County and Adjacent Regions, 2004 Hopkinsville Source: U.S. Bureau of Transportation Statistics CSX is the principal rail operator serving the Hopkinsville-Christian County community. CSX Rail Operations in Kentucky, 2005 Source: CSX While CSX does not maintain any operational facilities in Hopkinsville-Christian County, the trunk lines running through the area link Hopkinsville-Christian County businesses to major rail yards and transfer terminals located in other Kentucky communities. Hopkinsville-Christian County does not have direct passenger rail service from Amtrak, as the Competitive Realities September 2005 74 following map demonstrates, but access is available via Fulton, Kentucky, roughly 90 miles to the east. Amtrak Route Map, 2005 Source: Amtrak Air Transportation The Hopkinsville-Christian County area is served by one local airport. The greater region is served by Nashville International Airport, located off Interstate 24 approximately one hour away. Hopkinsville-Christian County Airport Data, 2005 Operations (reported) General Aviation: Air Taxi: Commercial: Military: Aircraft based on Field General Aviation Singles: General Aviation Multi: Jet Aircraft: General Aviation Helicopters: Military Aircraft: Gliders: Ultralights: Yearly 8,800 1,690 0 1,150 Avg. Daily 24 5 0 3 Total 40 4 1 0 0 0 0 Daily and annual flight data current as of September 1, 2005. Source: Fltplan.com The Hopkinsville-Christian County airport is IFR equipped, contains an on-site fuel maintenance facility, and maintains a principal 5,502-foot asphalt runway. At nearby Fort Campbell, the military maintains two asphalt runways at Campbell Army Airfield, one at 11,800 feet in length, and a smaller runway measuring 4,500 feet. Competitive Realities September 2005 75 The following two graphics detail operations and capacity at Nashville International Airport, which is roughly a one-hour drive southeast on I-24 from HopkinsvilleChristian County. Nashville International Airport Facts, December 2004 Serving Airlines Markets Served Average Daily Flights Non-stop Destinations Total Passengers Total Aircraft Operations Based Aircraft Total Cargo/(tons) Acreage Terminal Square Feet 16 83 424 59 8.67 million 237,223 183 75,340 4,460 820,000 Sources: Metropolitan Nashville Airport Authority With 83 markets served, 59 via non-stop flights, Nashville International Airport is a tremendous resource for Hopkinsville-Christian County residents and businesses, and serves as a powerful asset for local transportation and distribution firms. Traffic at Nashville International Airport- 2004 Passengers 2004 Passengers (Millions) Nashville (BNA) % Change Cargo North American Ranking: Passengers 2004 Cargo (Thousands of Metric Tons) % Change North American Ranking: Cargo 8.7 8.6 46 64.1 8.2 62 Source: Airports Council International, 2004 North American Traffic Report Number of Non-stop Destinations 59 TELECOMMUNICATIONS The knowledge-based New Economy has been driven in part by the ease with which people can communicate with each other and obtain information via broadband, wire-line, and wireless telecommunications infrastructure. Regions with the most up-to-date telecommunication resources have a natural competitive edge in the global economic development marketplace. Hopkinsville and its surrounding areas are well-served by broadband communications access, as displayed in the following map. Competitive Realities September 2005 76 Broadband Service Area Map, 2005: Christian County Source: ConnectKentucky A number of cellular service towers are also located in and around the City of Hopkinsville. With its robust communications infrastructure, Hopkinsville is positioned as a viable business location for high-tech entrepreneurs, technologyfocused businesses, and other enterprises reliant on broadband communications capacity. HOUSING Housing is an important component of a community’s infrastructure, as it directly affects the quality of life and cost of living for the workforce. Businesses are better able to attract and attain the most qualified workers when these needs are being met. The following table contains a number of measurements of housing occupancy, cost and comparative age as determined in the most recent decennial U.S. Census. Competitive Realities September 2005 77 Comparison Housing Data, 2000 Measure Owner-occupied Vacant Median monthly rent Median value Median year structure built Hopkinsville 57.8% 8.0% $345 $72,300 1969 Christian Clarksville, Kentucky U.S Co. TN-KY MSA 55.3% 60.7% 70.7% 66.2% 8.6% 7.8% 9.2% 9.0% $362 $426 $366 $519 $71,300 $81,400 $79,600 $111,800 1973 1979 1973 1971 Source: U.S. Census Bureau Although vacancy rates in Hopkinsville and Christian County indicate that there is not a considerable local stock of vacant houses and apartments, other housing measures are more troubling for the community. Median values of Hopkinsville and Christian County residences are well below the Clarksville metro, Kentucky and U.S. values. The age of the housing stock in Hopkinsville and Christian County is a comparative disadvantage versus Clarksville MSA housing. With a newer residential stock, other Clarksville metro counties are potentially better positioned to attract new residents than Hopkinsville-Christian County. This reality, as well as the low relative percentages of Hopkinsville-Christian County owner-occupied residences, creates a situation in which a large number of existing, and potential, residents are in need of affordable, quality housing to potentially draw them into the ownership market. In response to a locally identified need to augment residential development and foster population growth in Hopkinsville-Christian County, the City Council approved the creation of a five-year Residential Enterprise Zone (REZ) program. The REZ will provide up to $500,000 a year in incentives to developers of new subdivisions. Developers will also receive rebates on utility installation costs to be funded by a rate increase on water rates charged by the Hopkinsville Water Environment Authority. If the REZ generates the maximum $500,000 in rebates in the first year, it will trigger a rate increase of about 17 cents a month on the average residential water bill. No incentives are paid to developers until a house is sold and occupied, a local official stressed. Local officials are already touting the influence of 27 the REZ on two recently announced subdivisions developments. At the regional level, the U.S. Office of Federal Housing Enterprise Oversight calculates and tracks a House Price Index (HPI) as a broad measure of the movement of single-family house prices. The HPI serves as an indicator of house price trends at various geographic levels, and also provides housing economists with a useful 27 Brown, Jennifer. “REZ supporters: Effort spurs subdivision plans.” Kentucky New Era, August 15, 2005, p. 1. Competitive Realities September 2005 78 analytical tool for estimating changes in the rates of mortgage defaults, prepayments and housing affordability in specific geographic areas. Housing Price Index, Quarterly Percent Change, 1Q 2001 to 2Q 2005: Clarksville, TN-KY MSA, Comparison Metros, Kentucky, U.S. 05 05 2Q 04 1Q 04 4Q 04 3Q 04 2Q 03 1Q 03 4Q 03 Clarksville, TN-KY Nashville-Davidson-Murfreesboro, TN U.S. 3Q 03 2Q 02 1Q 02 4Q 02 3Q 02 2Q 01 1Q 01 4Q 01 3Q 2Q 1Q 01 16 14 12 10 8 6 4 2 0 Bowling Green, KY Kentucky Source: U.S. Office of Federal Housing Enterprise Oversight Houses in the Clarksville MSA have risen dramatically in 2004 and the first two quarters of 2005, and now equal the price index of the Nashville MSA. UTILITIES Basic utilities (i.e. water, sewer, and electricity) are a critical component of a metropolitan area’s infrastructure for serving businesses. The cost of utilities will be discussed in the following Business Costs section of this report. Water is provided by the Hopkinsville Water Authority. Pennyrile Rural Electric Cooperative is the primary provider of electricity. Electricity in the City of Hopkinsville is also provided by the Hopkinsville Electric System, which is a contractor of the Tennessee Valley Authority. They have approximately 13,400 28 customers with average residential usage of 1,000 hours per month. A major infrastructure issue in Hopkinsville-Christian County is the area’s capacity to deal with stormwater. In response to widespread local flooding in September 2005, the City of Hopkinsville is applying for a federal grant that, if approved, would be used to purchase flood-prone properties within the Hopkinsville city limits. The city is also considering a proposal to create a new utility that would manage stormwater and tackle flooding problems in the city. In addition to allaying future 28 Hopkinsville Electric System. http://www.hop-electric.com/about. Competitive Realities September 2005 79 flooding concerns, the stormwater utility could also serve as a funding mechanism 29 for a variety of expensive flood abatement projects, according to city officials. Business Costs Businesses are always seeking to improve their bottom lines by cutting operating costs. Thus, this is often a primary concern as they make relocation, expansion, or start-up decisions. This section analyzes Hopkinsville-Christian County’s competitive position in terms of a wide array of business costs. REAL ESTATE Often communities have speculative, or “spec,” buildings or industrial parks preequipped with much of the needed infrastructure to alleviate the initial costs of a business opening in their community. As illustrated in the map on the following page, Hopkinsville has several available buildings and sites for prospective companies. Each illustrated available building is located along the U.S. 41 corridor, and ranges in price from $800,000 to $2.5 million (the 455,054 square foot building illustrated on the map is no longer available, and a sales price for the 60,000 square foot building was not provided by the Kentucky Cabinet for Economic Development). Available Industrial Buildings, Hopkinsville Building Name Square Feet Acreage Minimum Ceiling Height 047-009 Perdue Building 95,625 12.9 24.0' No $2,500,000 047-010 Mullins Warehouse 90,000 6.1 24.0' No $1,650,000 60,000 20.0 26.0' Possible NA NA $2.50 per sq ft/yr $2.60 per square ft/yr 48,000 22.0 24.0' No $800,000 NA Building ID 047-006 047-005 Mullins Building Hopkinsville Speculative Building 10 Rail Price Lease Price Source: Kentucky Cabinet for Economic Development 29 Brown, Jennifer. “New utility could bring in money for flood work.” Kentucky New Era, September 18, 2005, p. 1. Competitive Realities September 2005 80 Map of Available Industrial Sites and Buildings* *The 455,054 square foot building (number 047-008), which is commonly known as the Phelps Dodge Magnet Wire building, is no longer available. Source: Kentucky Cabinet for Economic Development Competitive Realities September 2005 81 The available industrial sites range in price from $18,000 to $25,000 per acre. In particular, the Interstate 24 Industrial Park, which is a Tennessee Valley Authority (TVA) certified megasite, is a competitive asset of Hopkinsville-Christian County. It is one of only five such sites in the United States. The megasite has strong rail and interstate access, and it is in relative close proximity to Nashville International Airport. It will be served by Bellsouth for telecommunications, Pennyrile Rural Electric for electricity, Hopkinsville Water Environment Authority for water and 30 sewer service, and has natural gas service. Available Industrial Sites, Hopkinsville Building ID 047-012 047-007 047-005 047-013 047-010 047-001 Rail Distance to Interstate/ Parkway Distance to Airport Building Name Interstate 24 Industrial Park (TVA Megasite) Bradshaw Property Commerce Industrial Park Hopkinsville AgPark Total Acreage Largest Possible Tract Price Per Acre 2,098.4 12.9 Yes 0.0 55 $18,000 865.3 681.0 Yes 1.7 71 $18,000 345.6 135.0 Yes 4.2 71 $25,000 116.0 116.0 Yes 3.2 72 $25,000 South Park Hopkinsville Industrial Park 194.0 106.3 No 2.0 60 $25,000 30.0 30.0 Yes 1.6 75 $25,000 Source: Kentucky Cabinet for Economic Development UTILITIES Basic utilities (i.e. water, sewer, and electricity) are a critical component of a metropolitan area’s infrastructure for serving businesses. This section focuses on the existing costs of Hopkinsville-Christian County’s utilities infrastructure. The capacity of utilities was discussed in the previous “Infrastructure” section of this report. Electricity Compared to Kentucky and Tennessee, the Hopkinsville region is a cost competitive area for commercial and industrial power. Additionally, commercial power rates have increased at a more modest rate in Hopkinsville (2.9%) than Kentucky (5.7%) or Tennessee (3.7%). Industrial rates, however, are growing at a faster rate in Hopkinsville (5.1%) than Kentucky (3.4%) or Tennessee (4.4%). 30 Available Property. TVA Sites. 19 September 2005. http://www.tvasites.com. Competitive Realities September 2005 82 Weighted Average Cost of Commercial Power, 2001-2003 Cents per Kilowatt Hour (kWh)31 Area Name Hopkinsville Region Kentucky Tennessee 2001 $0.049 $0.053 $0.065 2002 $0.050 $0.054 $0.066 2003 $0.052 $0.058 $0.068 % Change 2.9% 5.7% 3.7% Source: U.S. Department of Energy, Energy Information Administration Weighted Average Cost of Industrial Power, 2001-2003 Cents per Kilowatt Hour (kWh)32 Area Name Hopkinsville Region Kentucky Tennessee 2001 $0.032 $0.035 $0.045 2002 $0.034 $0.037 $0.046 2003 $0.036 $0.038 $0.048 % Change 5.1% 3.4% 4.4% Source: U.S. Department of Energy, Energy Information Administration One local energy provider, the Hopkinsville Electrical System (HES), has given the Tennessee Valley Authority (TVA) a five-year notice that HES is potentially seeking other electrical contractors. In October 2005, TVA's rates will increase by more than 7.5 percent. With 13,200 customers in Hopkinsville, HES has decided to pursue cheaper costs for its clients. HES is the sixth Kentucky electric company to give notice to TVA that they will seek cheaper electrical service; companies supplying electric service to Paducah, Princeton, Glasgow, Monticello and portions of Warren and surrounding counties are dissatisfied enough with TVA rate increases to seek 33 other provider options. Gasoline The cost of gasoline in the United States grew by nearly 60 percent from September 2004 to September 2005. The Tennessee portion of the Clarksville MSA (the only gasoline price estimates available for the MSA from the American Automobile Association) had an increase in gasoline prices of 67.2 percent over the same period. However, as of September 2005, the cost of gasoline was still more expensive in the U.S. ($2.915) than in the Tennessee portion of the Clarksville MSA ($2.898). 31 Cents per kilowatt-hour (kWh) is calculated by dividing revenue (thousand dollars) by sales (megawatthours). Cost is calculated by weighing kWh rates for the respective utilities by number of customers, then totaled at the metro and state levels. 32 Ibid. 33 Campbell, Karen. “HES seeks cheaper energy.” Kentucky New Era, August 6, 2005, p. 1. Competitive Realities September 2005 83 Cost of a Gallon of Regular Gasoline, September 2004 to September 2005 Area Name Clarksville-Hopkinsville (TN only) Kentucky Tennessee United States September 2004 $1.733 $1.761 $1.750 $1.837 September 2005 $2.898 $2.833 $2.877 $2.915 % Change 67.2% 60.9% 64.4% 58.7% Source: American Automobile Association Natural Gas Natural gas prices are reported at the state-level. Kentucky’s prices have maintained a rate higher than the U.S. from 1999 to June 2005. In the most recent years, Kentucky’s have been higher than Tennessee. Average Price of Industrial Natural Gas (dollars per thousand cubic feet), 1999 to June 2005: Kentucky, Tennessee, and United States 9.00 8.00 7.00 6.00 5.00 4.00 3.00 2.00 1.00 0.00 1999 2000 2001 United States 2002 2003 Tennessee 2004 June-05 Kentucky Source: U.S. Department of Energy, Energy Information Administration LABOR COSTS The cost of labor can be a factor in business decisions to locate, expand, or start-up. Although workforce quality is a key consideration of businesses, this labor cost data should not be overlooked in analyzing a community’s competitiveness. As described previously in this report, Christian County’s average wages in 2003 were nearly $33,000 per job, which is higher than the combined Clarksville MSA or Kentucky. This could be suggestive of the types of jobs in Christian County compared to elsewhere in addition to the average pay of those jobs. Competitive Realities September 2005 84 The wages by sector data provide more insight into this issue. In most sectors, Christian County’s average annual pay is lower than Kentucky’s, a comparatively favorable environment for businesses within these sectors. The four sectors with a higher wage in the County than the Commonwealth in 2004 were Transportation and Warehousing; Administrative and Waste Services; Educational Services; and Public Administration. Union membership also can contribute to businesses’ perspectives on the competitiveness of a labor market. A Right to Work law secures the right of employees to decide for themselves whether or not to join or financially support a union. However, employees who work in the railway or airline industries are not protected by a Right to Work law, and employees who work on a federal enclave may not be. Currently, Kentucky is not a right-to-work state, but Tennessee is. As a border community, this could affect both labor and business location decisions in Hopkinsville-Christian County. U.S. Right to Work States, 2005 Source: National Right to Work Legal Defense Foundation Currently, legislation that could establish Kentucky as a right to work state is pending legislature action. Kentucky remains the only state in the South without the protections afforded by right-to-work laws. Kentucky policymakers could end union aggression by enacting right-to-work legislation, which would both increase workers’ freedoms and strengthen the commonwealth’s economy. Competitive Realities September 2005 85 As the following chart attests, the percentage of unionized workers is higher in Kentucky (9.6%) than Tennessee (6.7%), again, potentially affecting labor and business location decisions for a border community like Hopkinsville. Labor Force Unionization Rates: 2004 State Employment Kentucky Indiana Missouri Ohio Tennessee Virginia West Virginia 1,698,972 2,716,836 2,546,383 4,997,665 2,465,314 3,307,571 700,138 Union % members Unionized 163,687 9.6 310,726 11.4 314,813 12.4 758,560 15.2 164,202 6.7 176,051 5.3 99,421 14.2 Source: U.S. Census Bureau Current Population Survey; Hirsch and Macpherson TAX RATES As a community located on the border, Hopkinsville-Christian County’s business climate is also affected by differences in Kentucky and Tennessee tax and regulatory statutes. While Tennessee generates a larger share of its tax revenue from general sales and use taxes than Kentucky, Kentucky generates a larger share of its tax revenue from individual income taxes. An individual business’ location decision is based on how it weighs the impact of one type of tax over another, as well as other business climate factors. State Tax Distribution by Type of Tax, Fiscal Year 2002 General Sales & Use Individual Income Corporate Income Motor Fuels Licenses All Other Kentucky 29.0% 33.6% 3.8% 5.8% 6.8% 21.1% Tennessee 60.0% 1.9% 6.5% 10.4% 10.7% 10.6% United States 33.5% 6.0% 6.6% 14.3% State Competitive Realities September 2005 34.7% 4.9% Source: The Tax Foundation 86 As of January 1, 2005, Kentucky has a graduated income tax of ranging from 2% 6%, classified by five income brackets. The commonwealth also has a flat 6 percent 34 sales tax rate. There are no local sales taxes in Hopkinsville-Christian County. The following is a breakdown of property taxes in the community. Property Tax Rates Per $100 in Christian County and Cities Within, 2004 Christian County Hopkinsville Oak Grove Pembroke Crofton Real Estate 91.97¢ 23.4¢ 25.5¢ 28.9¢ 31.7¢ Tangible $1.2747 25.1¢ 18.6¢ 25.1¢ 30.0¢ Inventory $1.421 25.1¢ 18.6¢ 35 Source: Christian County Property Valuation 25.1¢ 30.0¢ REGULATORY AND DEVELOPMENT CONTROLS A community’s regulatory process can be a burden for businesses if accessibility, availability of information, costs, or unnecessary delays compromise efficient business operations. In the City of Hopkinsville, zoning changes are submitted to the Planning Commission, which has 60 days to approve it. Then, City Council has 30 days to 36 make their final decision. There is no one-stop permitting center, which is a service many communities use to facilitate the process. INCENTIVES Local and state governments throughout the United States create customized or more universal financial and infrastructure support incentives for new, expanding, or 37 relocating companies. The following are some key Kentucky incentive programs. Tax Credit Programs • • Bluegrass State Skills Corporation Skills Training Investment Credit: An income tax credit for businesses that sponsor occupational or skills upgrade training programs for their employees. Kentucky Rural Economic Development Act (KREDA): As a KREDA designated county, new and expanding manufacturers in Christian County can be approved 34 Source: Federation Tax Administrators. Tax Rates. Christian County Property Valuation. http://www.christianpva.com/wps-html/TaxRates/. City of Lafayette not reported. 36 Phone interview. 15 September 2005. 37 Business incentives. Kentucky Cabinet for Economic Development. http://www.thinkkentucky.com/kyedc/kybizince.asp. 35 Competitive Realities September 2005 87 • • • • under KREDA to potentially receive state income tax credits and job assessment fees for up to 100% of their capital investment for up to 15 years on land, buildings, site development, building fixtures, and equipment used in a project. Kentucky Jobs Development Act (KJDA): Income tax credits and job assessment fee collections are available under this legislation to new and expanding service and technology related projects. For the job assessment fee, businesses can receive up to 5 percent of the gross wages of each employee whose job is created by the project and who is subject to Kentucky income tax. The local community must approve the project prior to the submission of an application to the commonwealth. Kentucky Industrial Development Act (KIDA): Under this legislation, new and expanding manufacturing businesses can receive state income tax credits for up to 100% of its capital investment for up to 10 years on land, buildings, site development, building fixtures, and equipment used in a project. Or, the company may collect a job assessment fee of 3 percent of the gross wages of each employee whose job is created by the approved project and who is subject to Kentucky income tax. Kentucky Economic Opportunity Zone Program (KEOZ): Areas designated as first class (there is one census tract in the center of Hopkinsville which is) can apply through Kentucky Economic Development Finance Authority (KEDFA) for Opportunity Zone certification. In these areas, new or expanding manufacturing or service/technology companies are eligible for income tax credits of up to 100% of the Kentucky income tax liability on income generated by or arising out of the project; and a job development assessment fee of up to 5% of gross wages. Kentucky Investment Fund Act (KIFA): Under this legislation, Kentucky provides tax credits to individuals and companies that invest in approved venture capital funds. Investors in KIFA approved funds are entitled to a 40 percent credit against Kentucky individual or corporate income tax or Kentucky corporate license tax. KEDFA approves investment funds and fund managers. Other Business Incentives and Financial Programs • • • • Bluegrass State Skills Corporation Grant Reimbursement Program: The commonwealth provides matching grant funds for customized business and industry-specific training programs. Direct Loan Program: KEDFA provides business loans to supplement other financing for business expansion and job creation. The loans are available at below-market interest rates (subject to the availability of state revolving loan funds) for fixed asset financing for agribusiness, tourism, industrial ventures, or the service industry (excluding retail). Enterprise Zones: Special tax incentives and certain regulation exemptions are available to businesses that located in these designated zones. Industrial Revenue Bonds (IRB): These bonds, which can be issued by Kentucky or local governments, are used to finance manufacturing projects and their warehousing areas, major transportation and communication facilities, most health care facilities, and mineral extraction and processing projects. Competitive Realities September 2005 88 • • • • • • Angel Capital Electronic Network (ACE-NET): This listing service enables the exchange of information between entrepreneurs and investors in Kentucky. Commonwealth Small Business Development Corporation (CSBDC): This is the entity responsible for the U.S. Small Business Administration 504 Loan Program, which will be described in more detail later in this report. Community Development Block Grants Loans (CDBG): These are federally funded low interest loans. Kentucky Tourism Development Act (KTDA): Under this legislation, Kentucky offers incentives for qualified new, or expanded, tourism projects. Linked Deposit Program: Under this program, Kentucky offers loans up to $100,000 for small business and agribusiness. Tax Increment Financing (TIF): TIF-designated districts, a common tool of local governments, provide tax incentives and infrastructure development support to projects within the boundaries. SMALL BUSINESS AND ENTREPRENEURSHIP Small businesses help strengthen an economy by helping to diversify its structure and better protect it from large company closings. To overcome the difficult start-up period, small-business owners need to have effective operational skills, adequate financial resources, and a strong business plan. Small Business Development Center (SBDC) The Small Business Development Center is the primary resource for prospective entrepreneurs in Hopkinsville-Christian County. In a partnership with Murray State University, the Center leases space to university professionals at the HopkinsvilleChristian County Commerce Center to assist small business people and entrepreneurs with enterprise development. The SBDC program monies have been approved by the Chamber board for the 2005-06 fiscal year. Minority-Owned Firms The Hopkinsville-Christian County Chamber of Commerce coordinates a staffed program called Minority Economic Development Initiative (MEDI). MEDI is the component of the Chamber that is focused on the development, improvement and promotion of minority business, youth, and at-risk employment candidates. The following chart illustrates the percentage of businesses owned by African Americans and other minorities in Christian County, as of 1997 (the most recent available). Combined, minority-owned firms represented 6.3 percent of all Christian County businesses, a higher percentage than Kentucky, but lower than the Clarksville MSA and the national averages. Christian County did, however, have the highest percentage of firms owned by women as of 1997. Competitive Realities September 2005 89 Minority and Female-Owned Firms, 1997 Christian County Clarksville MSA Kentucky African American-owned 4.3% 5.2% 2.0% 4.0% All other minority-owned 2.0% 5.3% 2.5% 10.6% 27.3% 24.8% 23.4% Source: U.S. Census Bureau Economic Census 26.0% Female-owned U.S. 38 The following are the key programs coordinated by MEDI : Minority Entrepreneurship Training Program Existing and prospective small business owners can attend six to eight weeks of training and information sessions in order to learn how to own and operate a successful business. Participants graduate with certificates, business plans, knowledge and information, presentation skills and a network of other small business owners. Jobs, Education and Training (JET) Program This program focuses on employees, providing job readiness training. Topics covered include interviewing, dressing appropriately for work, managing conflicts, and writing resumes. When participants graduate after eight training sessions, they are offered referrals and other assistance to obtain a job. Focus 21st Century Minority Leadership Program This program includes nine months of training to enhance leadership skills, networking abilities, and resourcefulness. After completing the program, many graduates commit their time to community boards and committees, especially in the inner-city. Project Challenge Youth Enrichment Program Focus 21st Century Minority Leadership graduates began this program to focus on providing skills training to youth ages 10 to 17. Training sessions have included Young Entrepreneurs, Listening to Talk Back, Youth as Trustees, and Education the Real Deal. Minority Enterprise Development Week (MED Week) This week focuses on celebrating and honoring minority businesses, individuals, and organizations for their contributions to the community. Events focus on highlighting minority businesses and their accomplishments, presenting entrepreneurial workshops, and introducing newly enrolled Focus 21st Century Minority Leadership participants. 38 Commerce Center. MEDI. 04 September 2005. <http://www.commercecenter.org/chamber/minority.asp>. Competitive Realities September 2005 90 Western Kentucky Minority Business Expo In coalition with MED Week, the Expo showcases minority businesses and organizations to the community. The Expo raises community awareness about minority businesses, and displays a number of local and visiting businesses selling products such as books, art, services, jewelry, and clothing. The one-day event includes seminars, food, games, shows, and presentations. SBA Loan Activity The most recognized small business loan is the 7(a) program offered by the U.S. Small Business Administration (SBA). These loans are made by commercial lending institutions and guaranteed by the SBA for the purpose of financing small business activities. The next table shows that from 2000 to 2004, Christian County entrepreneurs received a larger number of loans than Trigg or Stewart. Christian County also had a higher average loan amount than Trigg or Montgomery. However, of the Clarksville MSA counties, Christian County’s total loan amount per capita only exceeded Montgomery. SBA Loan Activity, 7(a) Program, 2000-2004 Christian County, KY Trigg County, KY Stewart County, TN Montgomery County, TN Clarksville-Hopkinsville MSA Number of Loans 17 7 4 41 69 Average Loan Amount $186,588 $156,691 $450,788 $110,832 $153,856 Total Loan Amount $3,172,000 $1,096,840 $1,803,153 $4,544,100 $10,616,093 Total Loan Amount Per Capita $45 $83 $141 $32 $44 Sources: U.S. Small Business Administration; 2004 U.S. Census Bureau The other main SBA loan program is the Certified Development Company, or 504, Program. These loans are only for “brick and mortar” financing – i.e., real estate or machinery and equipment – and are provided through certified development companies (non-profit development organizations established for economic development purposes). There was no 504 loan activity for Christian County from 2000 to 2004. Bank Deposits Commercial banks are a primary source of small business loans. The following chart assesses the comparative extent of financial resources of Christian County that are insured by the Federal Deposit Insurance Corporation (FDIC). For June 2004, total deposits per capita in Christian County ($8,974) were lower than the MSA, Kentucky, or the U.S. However, the percent change in deposits from 1999 to 2004 in Christian County (14.4%) exceeded the MSA and Kentucky. Competitive Realities September 2005 91 FDIC-Insured Banking Institutions and Deposits, June 2004 Total Institutions Total Offices Total Deposits (in millions) Total Deposits Per Capita Amount ('04) % Change ('99-'04) Christian County 5 20 $634 $8,974 14.4% Clarksville MSA 15 77 $2,208 $9,242 12.8% 265 1,724 $56,858 $13,714 14.2% 9,066 89,786 $5,464,782 $18,610 Source: Federal Deposit Insurance Corporation (FDIC) 37.2% Kentucky U.S. Other Funding Another source of potential funding for Christian County businesses is from Kentucky’s Commonwealth Seed Capital LLC. (CSC). This capital fund provides seed funding for new ideas and products developed in Kentucky. CSC will invest in a Kentucky company to which a private capital fund has agreed to provide capital 39 investment. CAPACITY FOR INNOVATION Innovation, in product or process, is one of the primary means of new business development and expanded economic activity in an economy. A variety of measures can serve as indicators of a community’s capacity to innovate, including research and development (R&D) expenditures, utility patents, and measures of the workforce 40 including educational attainment levels and the creative class index. 39 Business Incentives. Kentucky Cabinet for Economic Development. http://www.thinkkentucky.com/kyedc/pdfs/kybusinc.pdf. 40 The creative class index was developed by Dr. Richard Florida, the Hirst Professor at the School of Public Policy at George Mason University and a non-resident Senior Fellow at the Brookings Institution. Competitive Realities September 2005 92 Research Licensing and Commercialization After the passage of the federal Bayh-Dole Act in the 1990s enabling higher institutions to receive revenue from sponsored research, colleges and universities immediately began to develop and strengthen the internal expertise needed to effectively engage in the patenting and licensing of inventions. In many cases, institutions that had not been active in this area began to establish entirely new technology transfer offices, building teams with legal, business, and scientific backgrounds. Now, research and technology commercialization is considered by many in the economic development community to be one of the prime local job and income generators for the new millennium. This is especially true for so-called “convergence industries” like biotechnology and nanotechnology. The following table contains information on licensing and commercialization of university-sponsored 41 research. University Licensing and Commercialization Summary, 2003 Total Sponsored Research Expenditures Institution U of California syst. Johns Hopkins U MIT U of Illinois system U of Washington Vanderbilt University U of Kentucky U of Louisville Western Kentucky U Invention Disclosures Rcvd. New U.S. Patent Licenses & Options Applications Executed Filed Adjusted Gross License Income Received Licenses & Start-Up Options U.S. CompYielding Patents anies License Issued Formed Income Rank (out of 165) 1 2 3 4 5 $2,623,300,000 $1,461,554,520 $994,354,000 $785,088,000 $784,411,974 1,027 330 452 229 199 490 380 235 118 73 208 159 114 86 67 $61,119,000 $6,572,623 $24,252,109 $7,622,236 $29,131,798 826 218 379 183 350 323 95 152 39 46 22 5 15 6 3 39 72 94 142 $293,953,000 $146,717,396 $93,924,000 $4,263,000 112 54 38 3 37 21 31 0 27 11 6 2 $8,894,473 $742,882 $30,406 $8,000 61 19 8 2 21 25 1 0 0 1 1 0 Total Source: Association of University Technology Managers 41 Note: Only institutions that respond to the survey distributed by the Association of University Technology Managers are listed in the table. Competitive Realities September 2005 93 Utility Patents Tracking utility patents granted by the U.S. Patent and Trademark Office illustrates the amount of research that is transformed into products with potential commercial 42 value. Total patents derived from individuals, companies and universities in Christian County from 1990 to 1999 was 30, which is a competitive amount for a county without a major university. Number of Utility Patents Granted: 1990 to 1999 Area Total ('90-'99) 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 Clarksville, TN-KY MSA Christian County, KY 3 Montgomery County, TN 3 4 8 2 1 4 3 1 2 2 30 5 4 3 2 6 2 3 8 6 42 Bowling Green, KY MSA - No patents granted during the period. Nashville, TN MSA Cheatham County Robertson County 2 2 3 1 3 3 0 2 1 1 18 1 2 2 2 7 6 2 3 2 1 28 Sumner County 4 9 8 5 14 14 14 Source: U.S. Patent and Trademark Office 15 15 13 111 Creative Class The workforce’s capacity for innovation can be measured by the proportional size of the “Creative Class” in a community. Former Carnegie Mellon Professor Dr. Richard Florida coined the term “Creative Class” to refer to a classification of people that will st drive the 21 century economy by using their minds to create new processes and 43 products. The Creative Class includes scientists, engineers, artists, actors, architects, researchers, and analysts. It also includes those who work in knowledgeintensive industries such as finance, law, health care, business management, and the high-tech sectors. While it is debatable whether the Created Class is the only group of people who drive the economy, it is reasonable to believe that today’s knowledge economy is heavily dependent on the human capital behind it. According to Florida’s theory, the Creative Class is attracted to cities with the “Three T’s:” Technology, Talent, and Tolerance. Florida argues that these are the key parts of economic development. Thus, he developed a Creativity Index of metropolitan areas 42 Utility patents, a classification of the U.S. Patent and Trademark Office, are for an invention or “useful improvement” in process, machine, element of manufacture, or composition of matter. Utility patents do not include plant patents, design patents, statutory invention registration documents, and defensive publications. U.S. Patent and Trademark Office. Accessed 20 June 2005. http://www.uspto.gov/main/glossary/index.html#utility. 43 Dr. Richard Florida is now the Hirst Professor at the School of Public Policy at George Mason University and a non-resident Senior Fellow at the Brookings Institution. Competitive Realities September 2005 94 based on four factors: the Creative Class share of the workforce, innovation (measured as patents per capita), high-tech industry (using the Milken Institute’s Tech Pole Index), and diversity. The next table shows Florida’s most recent rankings for the Clarksville MSA and comparison metropolitan areas. Clarksville compared favorably to the Owensboro metropolitan area. A total of 332 metropolitan areas were studied. Creative Class Rankings, Clarksville MSA and Comparison Metros, 2005 Region San Francisco, CA Austin, TX Boston, MA San Diego, CA Seattle, WA Raleigh-Durham, NC Houston, TX Washington, DC New York, NY Lexington, KY Nashville, TN Clarksville, TN-KY Owensboro, KY Bowling Green, KY Paducah, KY Overall Rank 1 2 3 3 5 6 7 9 10 63 66 261 266 Creative Class 12 7 6 30 20 5 22 4 25 133 79 227 246 Rank High Tech 1 13 2 14 3 16 19 5 15 118 70 258 251 Not ranked Not ranked Innovation 5 6 12 13 34 8 39 85 54 41 171 248 223 Diversity 1 23 41 4 11 52 16 18 20 56 45 170 n/a Source: Richard Florida Creativity Group Competitive Realities September 2005 95 Quality of Life Employers and employees often weigh quality of life considerations heavily into their location decision-making process. One individual’s sense of what makes a preferred living and working environment can be very different than another’s, but there are a few universal considerations. The following indicators will be analyzed to measure Hopkinsville-Christian County’s quality of life: cost of living, health care, public safety, art and cultural amenities, recreational opportunities, environmental health, and civic participation. COST OF L IVING For the past four years, The City of Hopkinsville and select Kentucky metropolitan areas have had a cost of living estimate lower than the national average (indexed at 44 100). From the second quarter 2002 to the same quarter of 2005, the City of Hopkinsville’s cost of living has been consistently lower than all other illustrated metro areas except Paducah. Composite Cost of Living Indices: Second Quarter 2002 to Second Quarter 2005: City of Hopkinsville, Selected Kentucky Metro Areas* 100 98 96 94 92 90 88 86 84 82 2Q02 Hopkinsville 2Q03 Bowling Green 2Q04 Lexington 2Q05 Louisville Paducah *Paducah Cost of Living Indices not available for 2Q02. Source: ACCRA 44 No data was available for Christian County as a whole. Competitive Realities September 2005 96 A detailed breakdown of Hopkinsville’ cost of living for the second quarter 2005 illustrates that housing in particular, and also health care and groceries, are affordable compared to the national average (100.0). Cost of Living Indices, Second Quarter 2005: City of Hopkinsville Grocery 86.4 Housing 74.6 Utilities 97.7 Transportation 91.6 Health Care 83.3 Misc. 94.4 Composite 87.3 Source: ACCRA HEALTH CARE Availability of and accessibility to health care services are important to consider, especially for communities with large youth or elderly populations. With the demographic shift caused by the aging of the Baby Boom generation, demand for health care services is expected to increase substantially nationwide. Hospitals and Physicians The Clarksville MSA appears to be underserved compared to national averages, with low hospital beds and physicians per 100,000 people estimates. The cost estimates of the MSA compared to the nation illustrate health care is comparatively affordable in the community. Physicians and Hospital Beds per 100,000 People, 2004 ClarksvilleHopkinsville, TN-KY 0 United States Avg. 4 411.0 432.2 Physicians per 100,000 people 148.9 261.1 Cost per doctor visit $63.0 $67.0 Cost per dental visit $78.0 $82.0 $432.0 $733.0 Area Name # of teaching hospitals Hospital beds per 100,000 people Cost per daily hospital room Source: Cities Ranked and Rated 45 45 Sperling, B. and P. Sander. Cities Ranked and Rated. Hoboken, NJ: Wiley Publishing, Inc., 2004. Cities Ranked and Rated ranked 403 North American metropolitan areas in terms of population, economy and jobs, cost of living, climate, education, health and health care, crime, transportation, leisure, arts and culture, and quality of life. Competitive Realities September 2005 97 Death Rates From 1998 to 2000, death rates increased in the Hopkinsville region, such that in 2000 the figure was very similar to Kentucky and Tennessee. Deaths per 100,000 People, 1998-2000: Region, Kentucky, and Tennessee 1000.0 980.0 960.0 940.0 920.0 900.0 880.0 860.0 840.0 1998 Hopkinsville Region 1999 Kentucky 2000 Tennessee Source: Kentucky Cabinet for Health Services and Tennessee Department of Health The instances of heart disease as a cause of death in the Hopkinsville region and Kentucky have increased from 1998 to 2000, but Tennessee’s number of instances has been more stable. A similar pattern evolved for the number of deaths caused by stroke. The number of deaths caused by cancer increased in both states and the Hopkinsville region during this time period. Competitive Realities September 2005 98 Leading Causes of Death per 100,000 People, 1998-2000: Region, Kentucky, and Tennessee 350.0 300.0 250.0 200.0 150.0 100.0 50.0 0.0 Heart Cancer Disease Stroke Heart Cancer Disease 1998 Stroke Heart Cancer Disease 1999 Hopkinsville Region Kentucky Stroke 2000 Tennessee Source: Kentucky Cabinet for Health Services and Tennessee Department of Health Rates are adjusted for age. For infant mortality rates, the Hopkinsville region’s rates declined from 1998 to 1999, but increased again in 2000. Particularly in 2000, the infant mortality rate of African Americans in the Hopkinsville region was high. In most instances, Tennessee’s infant mortality rate has been higher than Kentucky. Competitive Realities September 2005 99 Infant Mortality per 1,000 Live Births, 1998-2000: Region, Kentucky, and Tennessee 25.0 20.0 15.0 10.0 5.0 0.0 Total White Black Total White 1998 Black Total 1999 Hopkinsville Region Kentucky White Black 2000 Tennessee Source: Kentucky Cabinet for Health Services and Tennessee Department of Health PUBLIC S AFETY A sense of security is a key factor in many people’s definition of a favorable quality of life. A community’s ability to provide that security can be measured in terms of the number of police officers and firefighters, and the reported instances of property and violent crime. Police Officers and Firefighters The City of Hopkinsville’s Police Department has 68 employees, and the Christian County Sheriff Department has 34. There are eight volunteer fire districts in 46 Christian County, and 80 fire personnel in Hopkinsville. Crime Rates In 2003, the City of Hopkinsville had a violent crime rate that was much higher than elsewhere in Kentucky. Additionally, from 2002 to 2003 the Hopkinsville rate increased by 17.3 percent. Violent crimes include murder and non-negligent manslaughter, forcible rape, robbery, and aggravated assault. 46 Government data. Hopkinsville-Christian County Chamber of Commerce. http://www.commercecenter.org/community/government.asp. Competitive Realities September 2005 100 Violent Crime Rate Per 100,000 People, 2002-200347 2002 2003 % Change Hopkinsville P.D. 390.6 458.3 17.3% Kentucky 271.4 261.7 -3.6% U.S. 494.4 475.0 -3.9% Source: FBI Uniform Crime Reports, Bureau of Justice Statistics The City of Hopkinsville’ property crime rate is significantly higher than Kentucky or the U.S. Hopkinsville’s rate remained stable from 2002 to 2003, with a less than one percent change. Property crimes include burglary, larceny-theft, and motor vehicle theft. Property Crime Rate Per 100,000 People, 2002-200348 2002 2003 Hopkinsville P.D. 6,199.7 6,246.4 % Change -0.75% Kentucky 2,655.1 2,681.5 -0.99% U.S. 3,630.6 3,588.4 1.16% Source: FBI Uniform Crime Reports, Bureau of Justice Statistics ARTS, CULTURE AND ENTERTAINMENT A variety of arts, culture, and recreational amenities and events can attract tourists, prospective residents, and businesses to an area. The following are a few of Hopkinsville-Christian County’s key amenities and annual events. Pennyroyal Area Museum The subject matter of the Pennyroyal Area Museum is the history and heritage of nine-county Southwestern Kentucky. Pennyroyal Arts Council The Pennyroyal Arts Council promotes arts appreciation through education, support, service, and presentation. Offerings of the Council include the landmark Alhambra Theatre, which is used as a community performing arts center and arts exhibition hall. Don F. Pratt Memorial Museum As an installation museum for Fort Campbell, the Don F. Pratt Memorial Museum focuses on the history of the 101st Airborne Division (Air Assault) and the units stationed at Fort Campbell from August 1942 to the present. 47 48 The Christian County Sheriff’s Office did not report data for these years. The Christian County Sheriff’s Office did not report data for these years. Competitive Realities September 2005 101 Edgar Cayce Sites Edgar Cayce, a man known for his psychic abilities, spent thirty-five years of his life in Kentucky, seventeen of which in Christian County. Thus, several sites commemorating his life remain in the area. Cherokee Trail of Tears Commemorative Park Located in Hopkinsville, this park is one of the few documented actual trail and campsites used during the “Trail of Tears” forced journey of the Cherokee people in the 1830s. This site has been designated as part of the National Historic Trail of Tears by the federal government. Two Cherokee Chiefs were buried at the site, and a log cabin serves as the Heritage Center at the park. Jefferson Davis Monument State Historic Site Located in Fairview, Kentucky, this site memorializes the birthplace of the President of the Confederacy during the Civil War. The visitor’s center has exhibits on Davis’ life before and after the Civil War, as well as Civil War memorabilia. Hopkinsville Salutes Fort Campbell Week Each year, the Chamber’s Hopkinsville-Oak Grove-Christian County Military Affairs Committee coordinates this week-long tribute to Fort Campbell, by offering discounts at local establishments for military families, a golf tournament, women’s luncheon, tour of local homes, and a holiday party. Kelly Green Men Festival On August 21, 1955, an “invasion” of “Little Green Men” occurred in the rural town of Kelly, KY near Hopkinsville, and the community now hosts an annual festival commemorating the day. New Towne Station A new development is planned for a site on Fort Campbell Boulevard at Lovers Lane. Planned uses for the site include a movie theater, bowling center, restaurants, hotel, large and small retail, and office pace on the 88-acre site. The site is adjacent to the Hopkinsville-Christian County Conference and Convention Center and the Murray 49 State University regional campus. 49 Campbell, Karen. “Banking on new retail.” Kentucky New Era, June 11, 2005, p. 1. Competitive Realities September 2005 102 RECREATION Additionally, Hopkinsville-Christian County has the following recreational amenities for residents and visitors: Round Table Park This park includes a 10 1/2-ton stone Round Table, the “Sword in the Stone,” a Medieval Wall, and a bronze replica of Tholos, the Greek muse of tragedy. Ft. Campbell Memorial Park This park is dedicated to the 248 soldiers who died in a plane crash in Newfoundland. Features of the park include a larger-than-life sculpture depicting a member of the multinational peacekeeping force in the Sinai, a waterfall, and memorial markers. Land Between The Lakes National Recreation Area This 170,000 acre recreation area is between Kentucky Lake and Lake Barkley, created by the Kennedy administration in 1961. The area is home to native deer, wild turkeys, bobcats, bald eagles, osprey, and many other species. There is also a 750acre restored habitat for elk and bison herds. Over 200 miles of hiking, mountain biking, horseback riding, and off-highway vehicle trails are open year-round. The area is also equipped for camping, hunting, fishing, cycling, wildlife viewing, photography, and picnicking. Other features of the recreation area include an 1850’s farm, an environmental education center, and a planetarium. Pennyrile Forest State Resort Park in Dawson Springs This resort offers rustic wood and stone lodges, an 18-hole golf course, tennis, hiking, canoeing, fishing, swimming, and mountain biking to visitors. Lake Barkley State Resort Park This post-and-beam wood construction lodge has views of Lake Barkley, outdoor and indoor pools, fitness center, racquet ball court, tanning beds, sauna, whirlpool and fitness trainers. Additionally, there is an 18-hole golf course, spacious campground, full-service marina, a lighted airstrip, and trails for hiking and mountain biking. Christian Way Farm This farm is open to the public so that individuals can experience life on a farm. The farm also is open to student field trips and others interested in an educational experience about farming. Competitive Realities September 2005 103 CLIMATE AND ENVIRONMENT The redistribution of the U.S. population to Sunbelt cities in recent years illustrates that people (and businesses) are increasingly relocating to more temperate climates. The Sunbelt is usually defined as stretching across the southern United States from California to Florida. The environment is also an important consideration due to the long-term health impacts and regulations on business activity that can occur in areas with poor air and water quality. Hopkinsville has a modest climate with average temperatures in the high 50s. Annual precipitation includes over nine inches of snowfall. Climate Data: City of Hopkinsville Average Temperature Normal Year 2003 Annual Precipitation Normal Mean Annual Snowfall Total Precipitation, 2003 58.9 degrees 58.8 degrees 48.11 inches 9.1 inches 59.47 inches Source: Hopkinsville-Christian County Commerce Center Since 2000, Christian County has had higher ozone levels than its neighbor Trigg County. Additionally, from 1996 to 2005, Trigg’s levels have declined at a greater rate than Christian. Average Eight-Hour Ozone Levels (in parts per million), 1996-2005: Christian County, Trigg County Year 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Change 1996-2005 Christian Co. 0.079 0.082 0.086 0.092 0.081 0.082 0.093 0.080 0.074 0.054 Trigg Co. 0.082 0.082 0.083 0.098 0.076 0.072 0.078 0.070 0.067 0.052 -31.6% -36.6% Source: U.S. Environmental Protection Agency The following map illustrates that there are numerous facilities designated as hazardous waste sites by the U.S. Environmental Protection Agency (EPA). There are Competitive Realities September 2005 104 also several sites that have received a pollution designation of more than one of the following: discharges to water, superfund sites, hazardous waste, toxic releases, and air releases. Environmental Discharge Sites, 2005: City of Hopkinsville Source: U.S. Environmental Protection Agency This chart illustrates that in certain instances Hopkinsville does have fewer facilities discharging pollutants than other neighboring cities. Envirofacts Data, 2005: City of Hopkinsville and Regional Cities Facilities that produce and release air pollutants Facilities that reported toxic releases Facilities that reported hazardous waste activities Hopkinsville city 37 22 75 1 49 Bowling Green, KY city 61 32 172 9 158 Russellville, KY city 18 7 36 1 28 38 17 105 2 13 Locality Clarksville, TN city Companies issued permits Superfund to discharge to sites waters of the United States Source: U.S. Environmental Protection Agency CIVIC PARTICIPATION Many value living in a place where people are committed to investing in a positive future for their community. The following indicators serve to measure the Hopkinsville-Christian County population’s level of involvement in their community. Competitive Realities September 2005 105 Christian County has lower estimates of charitable organizations, gross receipts, and assets per capita than Kentucky. This is additional evidence of the lower-income nature of the community compared to elsewhere in Kentucky. Non-Profit Organizations, Gross Receipts, and Assets, July 200550 Area Christian County Kentucky # of Orgs. # of Orgs. Per 1,000 Persons Gross Receipts Reported (millions) 247 3.5 $206 Gross Receipts Reported Per Capita $2,915 Assets Reported (millions) Assets Reported Per Capita $264 17,561 4.2 $18,233 $4,398 $24,047 Sources: National Center for Charitable Organizations; U.S. Census Bureau $3,737 $5,800 Voter turnout in Christian County has lagged behind both Trigg and Kentucky in recent elections. Non-presidential election years (2002 in the following chart) traditionally have lower turnouts than presidential election years. Voter Turnout for the 2000, 2002, 2004 General Election: Christian County, Trigg County, and Kentucky 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Christian Trigg 2000 2002 Kentucky 2004 Source: Kentucky State Board of Elections 50 Data based on registered nonprofit organizations that filed a Form 990 to the Internal Revenue Service within 24 months of July 2005. Per capita calculations based on U.S. Census Bureau estimates for 2004. Competitive Realities September 2005 106 RANKINGS Several different entities rank metropolitan areas for business climate and quality of life indicators. Of the three included in the following chart, the Clarksville MSA ranked most favorably on Miliken’s “Best Performing Cities” index, which measures cities based on wage and salary growth, job growth, and high-tech output growth. Business Climate Rankings Measure Top Metros Clarksville, TN-KY Forbes Magazine "Best Places for Business" 2005 Boise, ID Raleigh-Durham, NC Austin, TX Washington, D.C. Albuquerque, NM 97 out of 150 small metros Places Rated Almanac, 2000 Minneapolis, MN Washington, D.C. Atlanta, GA Fort Lauderdale, FL Salt Lake City, UT 300 out of 354 metros; Clarksville was #1 in the U.S. for cost of living Miliken Institute "Best Performing Cities" 2004 Fort Myers, FL Las Vegas, NV Phoenix-Mesa, AZ West Palm Beach, FL Daytona Beach, FL 46 out of 118 small metros Sources: Forbes, Inc. Magazine, Places Rated Almanac, Milken Institute According to the Hopkinsville-Christian County Chamber of Commerce, National Strategy Group has listed Hopkinsville as one of the best places to live in the United States. Additionally, Readers Digest has ranked the city in its top 50 best places to raise a family. The July 2004 edition of Mobility Magazine ranked the Hopkinsville area as the 15th best place to relocate, compared to other small market cities in the 51 country. 51 City for Living. Hopkinsville-Christian County Chamber of Commerce. http://www.commercecenter.org/community/ Competitive Realities September 2005 107 This page intentionally left blank. KEY FINDINGS The following points summarize Hopkinsville-Christian County’s demographics, economic structure, and the overall competitiveness of the community and economy. Demographic Analysis Hopkinsville-Christian County’s proportionately small workforce compared to national averages creates a key challenge for the community, and the population has not demonstrated strong growth in recent years. However, the community’s population losses can be attributed to realignments of military personnel, civilian employees, and their families from Fort Campbell to elsewhere in the country. Hopkinsville-Christian County’s growing minority population is an important demographic trend that will shape and strengthen the community moving forward. Educational attainment levels improved in Christian County from 1990 to 2000, and the community is competitive in the attainment levels of some college and two-year degrees. However, continued improvements are necessary in order to maintain competitiveness in today’s knowledge-based national economy. Poverty is an issue in the community with 16.2 percent of the population living below the poverty line as of 2002, and nearly one in four children living in poverty (24.0%). However, again, poverty rates have improved in recent years, illustrating the community is on a positive course moving forward. Teenage pregnancy rates, and “repeat” births to teenage mothers, are very high in Hopkinsville-Christian County, likely further exacerbating the poverty levels in the community. Economic Profile Hopkinsville-Christian County’s labor force is growing at a modest rate. The high unemployment rates of the community and the low labor force participation rates combined suggest the need for more job opportunities in the community. The low labor force participation rates can be explained in part by the many military spouses in the Christian County community. Expanding job opportunities for military spouses and others currently not participating in the workforce would help improve individual and collective wealth in Hopkinsville-Christian County, and also help maintain and attract more working-age people to the County. As the poverty-rates illustrated, Hopkinsville-Christian County is a comparatively lowincome community with a low per capita income ($24,464 in 2003) and low average annual wage (nearly $33,000 per job). The comparable percentage of income derived from dividends, interest, and rent between Christian County and the nation, and the high percentage of income derived from transfer payments in the community Competitive Realities September 2005 108 compared to the nation, combined, suggest that there is a significant divide between low and high-income people in Hopkinsville-Christian County. Hopkinsville-Christian County is still heavily dependent on manufacturing jobs, even as the national economy has become more dependent on service-oriented jobs. These jobs are, however, comparatively well paying; therefore, they offer the potential to raise the income-levels of the Hopkinsville-Christian County community. In particular, Hopkinsville-Christian County’s manufacturing sector is strong in transportation equipment, machinery, and fabricated metal. The community’s large textile manufacturer – Flynn Enterprises – is within a sector than cannot be relied upon to remain in this country for the long-term. Data related to entrepreneur activity suggest the need to create stronger support structures for the start-up and operations of small businesses in the community. In today’s national economy, most job growth is generated from small and mediumsized businesses, so nurturing these opportunities will be key to improving Hopkinsville-Christian County’s long-term economic prosperity. Business Competitiveness Profile While the community’s educational attainment levels have improved in recent years, Hopkinsville-Christian County’s public school systems are a key area of concern with declining enrollment, low attendance rates, and high dropout rates. Additionally, the community has high pupil-to-teacher ratios that are rising, low expenditures per pupil that are growing only modestly, and low average teacher salaries that are also growing modestly. Two-year and four-year degree opportunities in the community are increasing. Hopkinsville Community College enrollment has increased, and the new Murray State University branch campus in Hopkinsville has been a positive addition to the community’s higher educational system. Continuing to expand these opportunities, or creating stronger support structures for students desiring to pursue a two or fouryear degree opportunity outside the county, will be important for further improving the educational attainment levels of Hopkinsville-Christian County and meeting the workforce needs of local employers. Additionally, concerns regarding the community college’s leadership will need to be addressed. In terms of infrastructure, Hopkinsville-Christian County has competitive interstate and rail connectivity. With Nashville International Airport approximately one hour away, for a community of its size, Hopkinsville is very strategically located. The community has strong telecommunications broadband coverage, but there are concerns about the community’s stormwater management systems with the significant flooding that occurred in September 2005. The housing stock in Christian County is affordable compared to national averages, but it is comparatively Competitive Realities September 2005 109 old and the homeownership rates are very low (55.3 percent in 2000 compared to 66.2 percent in the U.S.) Hopkinsville-Christian County has a competitive business cost environment, with several available buildings and sites (most notably the 2,000-acre Tennessee Valley Authority-certified megasite), low electricity rates, gasoline prices, and even labor costs. In terms of taxes, as a border community, Hopkinsville competes directly with any Tennessee tax structures or regulations that some businesses may consider more favorable than Kentucky’s. Kentucky does offer a wide-range of business incentives to support business starts and expansions. As measured by bank deposits per capita, Christian County does not have significant financial resources to support small businesses. Expanding services and financial resources for prospective entrepreneurs in Christian County to help their success will be important to the community’s future economic health. Hopkinsville-Christian County’s low cost of living makes it a favorable place to live. Health care accessibility may be an issue for some in the community, and the high crime rates are something the community will need to address. There are a variety of arts, culture, entertainment, and recreation amenities available to the public, and the climate is favorable to outdoor activities. Finally, indicative of the low income levels of the community, gross receipts and assets per capita of the non-profit organizations in Christian County are much lower than Kentucky. Summary Hopkinsville-Christian County has several distinct characteristics and advantages that it can leverage for its economic benefit, including its small-town character, its location in relation to neighboring communities and Fort Campbell, and its competitive business and living costs. However, work can be done to improve the individual and collective wealth of Hopkinsville-Christian County. Most prominently, the issues to address are: 1. 2. 3. 4. 5. Improving the public school system and addressing the high teenage pregnancy rates; Increasing the number of high-wage jobs, and the training and workforce development resources to support them; Enhancing opportunities for small business ownership; Improving storm water management, other local infrastructure, and the housing stock; and Reducing the high crime rate. With the successful implementation of strategic action steps, Hopkinsville-Christian County can overcome these challenges and achieve both short and long-term economic prosperity. Competitive Realities September 2005 110 This page intentionally left blank. APPENDIX: GLOSSARY OF TERMS The following terms are defined within the context of Market Street’s work. Glossaries from such federal websites as the Census Bureau and the Bureau of Labor Statistics were used to define certain terms. Other government and economic development resources were also used. Boldface type within a definition indicates that term is also in the Glossary. Age distribution: Published by the Census Bureau, a study of the population’s age characteristics by looking at what percentage of the total the different age groupings represent. While they can vary, typically the following groupings are used: 17 and under, 18-24, 25-34, 35-44, 45-54, 55-64, 65-74, and 75 and over. Average annual pay: A statistic provided by the Bureau of Labor Statistics (BLS). According to BLS, the figure includes, “in addition to salaries…bonuses, the cash value of meals and lodging when supplied, tips and other gratuities, and, in some states, employer contributions to certain deferred compensation plans, such as 401(k) plans and stock options.” Bureau of Economic Analysis (BEA): United States government agency that provides economic statistical information such as personal income, per capita income, total earnings and employment by industry, and population. Bureau of Labor Statistics (BLS): United States government agency that provides economic statistical information such as unemployment, unemployment rates, average annual pay, and total employment by industry. Census Bureau: United States government agency that conducts the decennial census and provides that data, as well as some interim estimates and forecasted data, to the public. Information available on their website includes population, age, race, ethnicity, education, housing, and commuting data. The Bureau also publishes County Business Patterns, which include employment sector data pertaining to total employment, annual payroll, and total establishments. Community development: A comprehensive approach to improving the quality of life, wealth, and competitive capacity of an area through the combined efforts of citizens, businesses, and the government. In The Practice of Local Government Planning, Edward John Kaiser and David R. Godschalk define community development as the “process by which citizens and local government officials identify and seek to achieve a desirable future for their community,” which 52 involves the “evolution and promotion of community goals and potential.” 52 Kaiser, Edward John and David R. Godschalk. “Development Planning.” The Practice of Local Government Planning, 3rd ed. (Washington, DC: International City/County Management Association, 2000) 141. Competitive Realities September 2005 111 Commuting patterns: Published by the Census Bureau, the study of such statistics as the percentage of individuals that work within their county of residence, their average travel time to work, the time of day that individuals leave home for work, and their mode of transportation. Comparative advantage: When comparing two locations, this term is used to state that one location is preferable to another regarding a particular indicator. Consumer price index: Published by the Bureau of Labor Statistics, a measure of the change in price for the consumer that occurs for a particular good or service in a particular place over a period of time. Demographic information: Demography is the study of human populations. Market Street collects demographic data pertaining to certain key characteristics of a community including population size, age distribution, race and ethnic composition, etc. Displaced workers: Individuals who have lost their position because a business closed, moved elsewhere, or laid off workers due to a shift in the amount or nature of its employment needs. Disposable income: After-tax income available for saving or spending. Domestic migration: Published by the Census Bureau, the net change in the number of individuals moving into and out of a community from another location within the United States (sometimes also referred to as internal migration). See also Net Migration and International Migration. Earnings: The Bureau of Labor Statistics defines Earnings as “remuneration (pay, wages) of a worker or group of workers for services performed during a specific period of time. The term invariably carries a defining word or a combination; e.g., straight-time average hourly earnings… Hourly, daily, weekly, annual--period of time to which earnings figures, as stated or computed, relate. The context in which annual earnings (sometimes weekly earnings) are used may indicate whether the reference includes earnings from one employer only or from all employment plus other sources of income; Average--usually the arithmetic mean; that is, total earnings (as defined) of a group of workers (as identified) divided by the number of workers in the group; Gross--usually total earnings, before any deductions (such as tax withholding) including, where applicable, overtime payments, shift differentials, production bonuses, cost-of-living allowances, commissions, etc.; Straight-time--usually gross earnings excluding overtime payments and (with variations at this point) shift differentials and other monetary payments.” See also Wages. Competitive Realities September 2005 112 Earnings to employment ratio: A comparison of total earnings to total employment in a given employment sector in order to determine which sectors provide the higher paying jobs in the local economy. Economic development: Creating and sustaining economic activity through such methods as job retention, new business recruitment, and encouragement of entrepreneurial activity in a community. The goal of such efforts is to improve the wealth of the area and develop a strong economic base to ensure long-term prosperity. Educational attainment: Published by the Census Bureau, the statistics used to measure the education levels of a community. Usually the categorized data is illustrated as a percentage of the total population over 25 years old. In each category (i.e., no high school diploma, high school diploma, some college, associate degree, Bachelor’s degree, graduate or professional degree), the statistic is referring to the percentage of the population that achieved at most that particular level. Employment: The total number of individuals that currently have a job. The Bureau of Economic Analysis, Bureau of Labor Statistics, and the Census Bureau publish employment data. Employment sectors: The classification of the types of businesses in an economy by general categories. The U.S. Office of Management and Budget defines that classification with the North American Industry Classification System (previously with the Standard Industry Classification). The Bureau of Economic Analysis, Bureau of Labor Statistics, and the Census Bureau publish employment sector data. Enterprise: The conglomeration of all the establishments owned by a single firm, government, or non-profit. Entrepreneur: According to the National Commission on Entrepreneurship, “Entrepreneurs are people who take advantage of innovative ideas, and turn those ideas into jobs and wealth creation.” The development of entrepreneurial activity is the “practice of encouraging the creation and growth of start-up companies.” Establishment: The location at which business activity takes place. In this context, business activity is the provision of a good or service. Ethnicity: In order to account for the fact that Hispanic is an ethnicity and not a race, the Census Bureau collects data on the number of people in the United States who classify themselves as part of the Hispanic ethnic group. Hispanic individuals can classify themselves as any race, and each race may include both Hispanics and non-Hispanics. Competitive Realities September 2005 113 Income: The Bureau of Labor Statistics glossary states: “Income before taxes is the total money earnings and selected money receipts of all consumer unit members 14 years of age or over during the 12 months [period]. It includes the following components: Wages and salaries; self-employment income; Social Security, private and government retirement; interest, dividends, rental income, and other property income; unemployment, workers’ compensation and veteran’s benefits; public assistance, supplemental security income, and food stamps; regular contributions for support (including alimony and child support); other income (including cash scholarships, fellowships or stipends not based on working, and meals and rent as pay).” Inflation: The rise in prices as the value of money decreases over time. Internal migration: See Domestic migration. International migration: Published by the Census Bureau, the net change in the number of individuals moving into and out of a community from outside of the United States. See also Net migration and Domestic migration. Labor force: The number of individuals employed or unemployed and actively seeking employment. This does not include those who are of working age, but have taken themselves out of the labor force because they, for example, are independently wealthy, retired early, raise children, or stopped looking for a job because they could not find a suitable opportunity. The Bureau of Labor Statistics, which publishes this data, defines the labor force based on individuals meeting these criteria who are 16 years old or over. See also Workforce. Labor force participation rate: The percentage of the workforce (all individuals 18 – 69 years old) that is currently in the labor force (all individuals currently employment or unemployed and actively seeking employment). This percentage does not include those who are of working age, but have taken themselves out of the labor force because they, for example, are independently wealthy, retired early, raise children, or stopped looking for a job because they could not find a suitable opportunity. Location quotient: A measure of the portion an employment sector represents of the total economy for the area under consideration compared to the portion that employment sector represents of the United States’ total economy. A location quotient of 1.0 indicates that sector represents the same proportion of the local economy as it does of the national economy. A location quotient above or below 1.0 indicates the sector represents a larger or smaller proportion, respectively, of the local economy than it does of the national economy. Mean: More commonly referred to as the average, the Mean is the sum of all the data divided by the total number of pieces of data. Competitive Realities September 2005 114 Median: In an ordered data series, it is the figure that falls in the middle of the series. This is different than the Mean, or average, of the terms. Metropolitan Statistical Area (MSA): The total suburban and urban area of a city or urbanized area, as defined by the U.S. Office of Management and Budget for statistical purposes. To qualify, a city must have at least 50,000 people or the urbanized area must have at least 50,000 with a broader metropolitan area population of at least 100,000. For example, in 2000 the population of the City of Atlanta was 416,474 while the 28-county Atlanta MSA population was 4,112,198. Migration: To change residence from one location to another. See Domestic Migration, International Migration, and Net Migration. Natural change: Published by the Census Bureau, the net change in the population due to births and deaths in the community. Net migration: The sum of the net domestic and net international migration. New Economy: The information and knowledge-based economy that has rapidly and recently evolved due to the technology-driven shift in our capabilities. The national downward trend in the manufacturing sector and the upward trend in the professional services sector is a defining characteristic of the New Economy. Non-farm proprietor: A proprietor is the owner of a business or other establishment. The Bureau of Economic Analysis publishes the total non-farm proprietor figure, which excludes all farm owners from the total proprietor figure in order to measure non-agriculture based business activity. Market Street uses the non-farm proprietorship data as a measure of the amount of entrepreneurial activity in a community. North American Industry Classification System (NAICS): A system standardized by the Office of Management and Budget (OMB) in order to categorize business establishments in broad sectors as well as more defined sub sectors. Established in 1997, the NAICS code is an updated and reorganized version of the Standard Industry Classification. Not seasonally adjusted: Published by the Bureau of Labor Statistics, raw employment data that has not been altered to reflect fluctuations that tend to follow the same pattern each year. See also Seasonally adjusted. Payroll: See Average Annual Pay. Per capita income: Published by the Bureau of Economic Analysis (BEA), an economic statistic considered to be one of the best overall indicators of local Competitive Realities September 2005 115 wealth. To calculate, BEA divides the total income earned in a given year by the total number of residents, including children, seniors, and other individuals not working. In its analysis, Market Street adjusts historical data based on inflation to determine the real per capita income. Poverty rate: The percentage of the population with a total family income below the poverty level, or threshold, as defined by the Census Bureau. The Bureau updates that level annually based on the Consumer Price Index, and that level varies by the total number of people within the family. For example, in 2003 the poverty threshold for a family of one was $8,980 but it was $30,960 for a family of eight. Producer price index: A measure of the change in price for the producer that occurs for a particular good or service in a particular place over a period of time. Public assistance: Government financial payments to individuals in need of assistance due to factors such as income levels, age, and health. It also includes government financial payments to businesses and other establishments that have demonstrated a need for help. Quality of life: An overall, subjective measure of an individual’s satisfaction with life. This can include such factors as an individual’s perception of the affordability of necessary goods and services, transportation options, air and water quality, educational opportunities, health care quality, feelings of safety, entertainment and recreational offerings, etc. Race: A self-classification of a distinct geographic, cultural, or physical population. In 2000 the Census Bureau listed the following options to choose from in the decennial census questionnaire: White, Black or African American, American Indian and Alaska Native, Asian, Native Hawaiian and Other Pacific Islander, Some other race, and Two or more races. See also Ethnicity. Retirement income: Money paid to retirees from such sources as benefit pension plans and contribution retirement plans. Typically, such as in the case of the Census Bureau’s income distribution statistics, retirement income does not include Social Security benefits, which are considered a transfer payment. Salaries: See Wages and salaries. Seasonally adjusted: Changes to employment data based on fluctuations that tend to follow the same pattern each year. These adjustments are made in order to more effectively illustrate atypical trends that occur. See also Not seasonally adjusted. Skilled workers: Adults with the education and skill sets to meet current and future job requirements. The term applies to all industries and occupations. Competitive Realities September 2005 116 Small business: A business that has fewer employees or generates less revenue than a certain level. That level varies by industry. The U.S. Small Business Administration’s Office of Size Standards determines those levels for the purpose of administrating their assistance programs. Standard Industry Classification (SIC): A system standardized by the Office of Management and Budget (OMB) in order to categorize businesses and other establishments in broad sectors as well as more defined sub sectors. In 1997, OMB updated and reorganized the data in a new system called the North American Industry Classification System. Sustainability: In the context of Market Street’s work, it is the economic prosperity that is achieved when measures are taken to ensure long-term, not just shortterm, economic success. Sustainable economic vitality also must recognize the interdependence of the environment and the economy. Teenage pregnancy live birth rate: The number of live births per 1,000 female teenagers, published by the National Center for Health Statistics, a division of the Center for Disease Control. The age range is usually 15 – 19. The figure does not include miscarriages and early terminations. Time series analysis: The study of historical data over a certain period of time, often to compare that specific geographic area to others, the state, or the nation. Transfer payments: Government financial assistance such as Social Security, Medicare, Medicaid, workers’ compensation, and aid to dependent children. Unemployment: Published by the Bureau of Labor Statistics, the total number of people that are without a job, but still within the labor force because they are actively seeking a position. Unemployment rate: Published by the Bureau of Labor Statistics, the percentage of the labor force that is currently without a job. Wages and salaries: The Bureau of Labor Statistics defines Wages as, “Hourly straight-time wage rate or, for workers not paid on an hourly basis, straight-time earnings divided by the corresponding hours. Straight-time wage and salary rates are total earnings before payroll deductions, excluding premium pay for overtime and for work on weekends and holidays, shift differentials, and nonproduction bonuses such as lump-sum payments provided in lieu of wage increases.” See also Earnings. Workforce: Often referred to as the “potential workforce,” Market Street defines it as all individuals ages 18 – 69. See also Labor force. Competitive Realities September 2005 117