vs. otHer brands - COFFEE

vs. other brands
How Coffee-mate stacks up
against the competition
®
45% of loyal
users prefer
COFFEE-MATE
exclusively
Preferred by 2⁄3
of consumers
over half & half
96% brand
awareness means
traffic-building
power
a
io
ss
nat
ely Pref
e
rr
e
d
p
Leading brand
in retail with 64%
market share
COFFEE-MATE . THE BRAND
Your customers know and love.
®
It’s no wonder COFFEE-MATE is such a powerful business builder. Unlike other creamers, it’s backed
by the power of millions of devoted fans. In fact, customers will visit a location more often if
COFFEE-MATE is offered.1 In today’s coffee-savvy world, that’s a competitive edge only the #1 creamer
in America can give you.
THE NUMBER ONE CREAMER IN THE NATION.
PRODUCT INFORMATION
What’s in a brand? When it’s
COFFEE-MATE, the answer is
loyalty, preference and selling
power. Want proof? Just look at
the retail environment, where
customers have a free choice of
other brands. COFFEE-MATE is
the leader, with a 64% share of
the liquid creamer market vs.
just 23% for International
Delight.2 Consumers have
spoken—they are passionate
about their COFFEE-MATE, and
doesn’t it makes sense to offer
the creamer your customers
choose to use at home?
• Long shelf life: 9 months for liquid* and 2 years for powdered products
64%
• No refrigeration or ice necessary*
• Ambient storage for all product formats
• Available in single-serve and multi-serve packaging
23
COFFEE-MATE • No cholesterol
%
International
Delight
14%
• Gluten free
• Kosher dairy
COFFEE-MATE
Other non-dairy
creamers
COFFEE-MATE IS PASSIONATELY PREFERRED.
For COFFEE-MATE users, it’s not just about “like,” it’s about love.­
• 2:1 preference over half & half. In a blind taste test, twice as many
consumers said they’d rather cream their coffee with Original
COFFEE-MATE than with half & half.3
• Brand loyalty. 45% of COFFEE-MATE users prefer COFFEE-MATE
exclusively. Only 36% of International Delight users exclusively prefer
that brand.1
Great flavors & exclusive formats.
• 6 amazing flavors: 46% of consumers say that part of the fun of
drinking coffee outside the home is trying out new creamer flavors.1
COFFEE-MATE delivers with six popular specialty flavors, from French
Vanilla to Irish Crème, plus Original, Original Lite and Sweetened Original.
• Innovative pump bottles: COFFEE-MATE comes in more operationally
friendly formats than any other creamer brand, including our exclusive
Liquid Pump Bottle.
• Traffic driver: 28% of consumers say they’d increase the frequency
of their visits if COFFEE-MATE were offered where they usually get
their coffee.1
(1) Lieberman Research Worldwide, August 2008
(2) ACNielsen Flash Creamer Report, 2009
(3) Consumer blind preference test conducted by Tragon Corporation, October 2007
(4) Lactose Free Market Assessment, Dairy Management Inc., June 2007
FS-6695
• Lactose free (17% of Americans are lactose intolerant 4)
OTHER NON-DAIRY
Half & Half
#1 Coffee
creamer brand
in America
Proven traffic
builder
Preferred 2:1
over half & half
Innovative pump
bottle format
Shelf-stable, single-serve
formats
Multiple formats
Popular flavors
Available
formats
Liquid Creamer
Single
Exclusive Liquid Pump Bottle
Powdered Single
Powdered Creamer
Liquid Creamer
Station
Powdered Stick Pack
*Liquid creamer station product requires refrigeration after opening.
Call 1-800-288-8682 or visit
NestleProfessional.com
NESTLÉ and COFFEE-MATE are registered trademarks of Société des Produits Nestlé S.A., Vevey, Switzerland 20061