Sysco Regina presents the
Transcription
Sysco Regina presents the
Sysco Regina presents the QUESTIONS OR INQUIRIES? Contact: Susivienne Adorna Field Marketing Partner E-mail: adorna.susivienne@reg.sysco.ca Phone: 1-306-347-5194 TABLE OF CONTENTS Food Show Details ..................................................................................................... 3 Important Information ............................................................................................... 3 Schedule of Events .................................................................................................... 4 Booth Guidelines ....................................................................................................... 5 - Items Included with Booth Participation - Items NOT Included with Booth Participation Sysco Store.............................................................................................................. 5 Trade Show Etiquette ................................................................................................ 6 Tips for a Successful Show ......................................................................................... 7 Sampling Guidelines .................................................................................................. 8 Product Storage ........................................................................................................ 8 Food Transportation .................................................................................................. 9 Food Preparation ..................................................................................................... 10 Health & Safety Guidelines ........................................................................................ 11 - Food Safety - Personal Safety Venue Floor Plan & Key Areas .................................................................................... 14 Venue Map & Parking ................................................................................................ 15 Hotel Accommodations ............................................................................................. 17 Important Contact Information ...................................................................................19 - Sysco Contacts - Trade Show Resource Contact List Show Rules & Regulations ......................................................................................... 20 FOOD SHOW DETAILS Show Theme: STIR in Goodness with Sysco! Show Timeline: Set-up Day - Tuesday, 15th April, 2014 from 12:00 PM– 5:00 PM Show Day - Wednesday, 16th April, 2014 from 10:00 AM – 4:00 PM Show Location: Prairieland Park Hall E 503 Ruth St. West Saskatoon, SK IMPORTANT INFORMATION This Vendor Information Kit contains important information on how you can make your participation at Sysco Regina’s 2014 Spring Food Expo a success. Please print this kit and keep it on-hand as a reference for set-up and show day. Along with this kit, you will have already received information on the following required show pieces: HAVE YOU COMPLETED THE FOLLOWING? Participation & Food Preparation Submission → Must be completed online. Deal/Rewards Submission (part of the Q3 & Q4 Promotion) → Already completed online as of Dec. 13. Please contact your CA before 12 March, 2014, Wednesday if you have NO DEALS for the Food Show. Optional: Electrical Order Form → (click here to dowload the form from our webpage). Optional: Forms for extra booth resources (including extra tables and skirting and internet connection) → (click here to dowload the form from our webpage). Page 3 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ SCHEDULE OF EVENTS Set-up Day: Tuesday, 15th April, 2014 Time Activity Notes 12:00 NN Hall E Opens to Exhibitors Start of Exhibitors' Setup or Ingress 12:00 NN-4:00 PM Reefer Truck Setup The truck will be docked and samples can be dropped off 2:00-4:00 PM Online Sales System Testing Sysco Associates will be on site to assist set up Exhibitors who wish to connect to Online Sales System (ensure that you have internet connection) 5:00 PM Hall E Closes Exhibitors must ensure that they are exiting the Hall at this time Show Day: Wednesday, 16th April, 2014 Time Activity Notes 7:30 AM Breakfast A continental breakfast will be served 8:30-9:00 AM Sales Meeting All Sales Mandatory Meeting 9:00-9:30 AM Vendor Meeting Mandatory Briefing to All Vendors 9:30-10:00 AM MA Walk-through The Sales Team will make initial rounds to familiarize with booths and products and ask questions to Vendors 9:45 AM Booths ready for Show open All Vendors ensure that their Booths are ready for Show start 10:00AM - 4:00PM Exhibit Floor is Open to all Customers Standard Show Hours 4:00 PM Show Closes Exhibitors MUST wait for closing announcements before dismantling displays 4:00-5:00 PM Show Tear Down Complete teardown and egress during this period Page 4 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ BOOTH GUIDELINES Items INCLUDED with Booth Participation Items NOT INCLUDED with Booth Participation One 10' x 10' footprint Additional Tables One 8' skirted table Standard and/or High Wattage Electrical Back and Side draping WiFi/Internet Connection Water hook-up Food Equipments Overnight Security Samples for booth One Garbage Bin with periodic removal Printing/Copying Service Food Preparation Services Props, décor and visual services SYSCO STORE Available on Show Day as back-up/emergency purposes ONLY: Plastic cutlery, paper napkins, disposable plates, portion cups and toothpicks. Please plan accordingly at your own booth to be able to accommodate sampling to 600-700 customers (come prepared with the appropriate and adequate supplies and quantities). Fire extinguishers: Vendors are required to have a fire extinguisher on hand if they are planning to cook with an open flame at their booth. A limited quantity will be available from Sysco Store via sign-out on a first-come, first served basis. If not returned at the end of the show, a penalty fee will apply. Ice: If you require ice at your booth, it will be available free of charge at the facility. Page 5 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ TRADE SHOW ETIQUETTE • Ensure that booth setup is complete prior to show start and that all packing materials and corrugate are stowed out of sight. • Ensure that you have ordered carpet, electrical and other furnishings ahead of time to avoid last minute preparations while the trade show is open. • Make booth as attractive as possible in order to stop traffic, using pop-ups, banners and other signage. • Ensure that all staff wear their name badges at all times. • Ensure you have accurate product lists by location as appropriate. • Ensure adequate representation within your exhibit space at all times. • If you must respond to an urgent email or call, please step away from your booth (ensuring adequate representation is maintained). • Be as interactive as possible. Many customers tell us that they stop at booths who engage them as they walk by. Page 6 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ TIPS FOR A SUCCESSFUL SHOW At times during the show, you will have less than five seconds to grab a customer’s attention before they move on to another booth. We want your exhibitor area to be the highlight of the show! Below are some tips that you should follow to help sway customers to come into your booth and listen to your message. DO’s DON’Ts Ensure that your booth is properly prepared and visually appealing to grab the attention of customers Talk on your phone Dress properly, in casual business attire Sit or eat in your booth Smile and be friendly Ignore customers Use the customer's name when addressing them Stand with your arms crossed Discuss the FAB's of your products Give the customers your POS materials without proper product discussion Make eye contact with the customer Have a frown on your face Have goals for show day. Plan on how many leads you want; how many customers you want to sample your product to; or how many meetings you want to book after the show Be unprepared Keep your message simple. Tell the customer who you are, what products you are showcasing and how you can help them grow their business Waste time with idle chitchat Page 7 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ SAMPLING GUIDELINES • • • Ensure that the appropriate MSDS sheets are on hand for all products that may be used or shown at your booth. Consider using denaturant on display product prior to sending it for disposal. Only single serve products to be sampled. Clearly communicate what product is for consumption and what product is for display • • only (use Sysco-sponsored signage). Unwrapped food samples displayed on trays must be place in a single layer. Toothpicks should be inserted into each sample and/or made available to guests. • PRODUCT STORAGE • Ensure that temperature chain is maintained throughout the shipment and receiving and preparation of samples. • Ensure that boxes and packaging materials are stored out of sight so that the product is the main focus of your booth. • Wear gloves when handling food and discard for a fresh pair as required. • If cooking with heat at your booth, it is your responsibility to have a fire extinguisher on hand. • Proper holding units must be used for displays that are storing cooked perishable foods. These units must be capable of maintaining a temperature of 140oF or 60oC. • These units are for holding food only, not for cooking. • Adequate refrigeration must be provided for all perishable food. A refrigerated reefer truck will be parked at the venue. At booth refrigeration is also recommended based on the nature of your sampling and display. Page 8 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ FOOD TRANSPORTATION Ordering and Transporting Samples There is no product-on-truck service offered by Sysco Regina for our food shows. Getting your samples to the show is your responsibility. In order to secure your samples for the food show, please follow your standard vendor procedures & practices to obtain and transport your samples. If you are drawing from your own stock, please arrange for delivery direct to the venue, during the allotted time on set-up day only (strictly from 12-4 PM on 15th April, 2014). Sysco Regina’s warehouse will not accept all food show samples. Ship To: Prairieland Park 503 Ruth St W, Saskatoon SK If you are not drawing from your own supply and wish to draw samples from the Sysco Regina warehouse, of your own accord, please send back the attached Request for Samples Form to Susivienne Adorna not later than closing of business day on 1 April 2014. Sample request will not be facilitated after the said date. You can also go to our webpage and download the Form by clicking here. Please Note: You must list your Vendor #, accurate & active SUPCs, product descriptions, and quantities required; and you must cite in the body of your e-mail your authorization to be charged accordingly and use Request for Sample as your email subject. Page 9 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ FOOD PREPARATION Set-up Day – Food Preparation Info - Set-up Day – Tuesday, 15th April, 2014 from 12:00 p.m. – 5:00 p.m. - Please ensure that all cooking instructions and details for preparation of your product are correct and understood with the Chef. You may contact Prairieland Park at 306.931.7149 - The samples and kitchen preparation coordination will be accommodated only in accordance with your Food Prep submission, as indicated in your Exhibitor Participation Registration. - A limit of 2 cooked items are allowed to be sampled at each display. - Ensure also that these items have Deals on them. - Leading up to the show, any revision to these submissions must be made by written request to Susivienne Adorna (see page footer for contact info). - No changes to Food Preparation will be allowed on or after set-up day. Show Day – Food Preparation Info - Show Day – Wednesday, 16th April, from 10:00 a.m. – 4:00 p.m. - No deliveries will be accepted on the morning of the show. This has to have been completed on set-up day. - Food runners will begin delivering samples at 9:30 a.m. and should have all items to you by 9:45 a.m. Please direct any food running questions or issues to your designated Convention Centre Food Runner. Please do not go into the kitchen. Once food preparation begins, the kitchen will be very busy, and will be unable to accommodate walk-ins or questions of any kind. - Items will be replenished throughout the day by the Convention Centre Food Runners that will be designated to your area. - Items from the reefer unit will be replenished to the kitchen by the driver, as needed. - Please note that the Convention Centre’s Chef will not accept any deviation from what has been submitted on the submitted Food Prep Sheets. Page 10 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ HEALTH & SAFETY GUIDELINES Food show exhibitors are expected to operate their booths in accordance with the food safety regulations of the Saskatoon Health Region. Food Safety - Unwrapped food samples displayed on trays must be placed in a single layer. Samples must be spaced on the tray, in order to prevent the public from touching several samples when one is picked up. Toothpicks must be inserted into each sample whenever possible, and/or made available to guests. - Portion cup style containers or plates must be used for items such as nuts, taco chips, popcorn, unwrapped candies, etc. All dips and sauces must be placed in single service containers ONLY (no communal containers are permitted). - Proper hot holding units must be used in displays that are storing cooked perishable foods. These units must be capable of maintaining a temperature of 140°F or 60°C. These units are only for holding the food at specified temperatures – not for cooking. The food must be a minimum of 140°F or 60°C when placed in these units. - Each vendor/broker display will be responsible to supply staff at their display with Isopropyl Gel. The gel and paper hand towels must be used for regular hand cleaning during the show. - The use of disposable sanitary gloves is encouraged at all displays that are showing food products. The vendor is responsible for the supply of their own correctly-sized gloves. - Adequate refrigeration must be provided for all perishable food. A refrigerated reefer truck will be parked at the venue and is available for use to all displays. At-booth refrigeration is also recommended based on the nature of your sampling and display. - All equipment must be cleaned in the kitchen or designated wash station areas. **Continued on the next page Page 11 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ HEALTH & SAFETY GUIDELINES - Dipping Wells: If hard ice cream is scooped, a continuous flow dipper well is required (responsibility of the vendor). - Food presentation surfaces need to be smooth, impervious and crack free. All food display tables should be covered in vinyl tablecloths so they can be easily sanitized. - Foods must be displayed and stored in a manner that will protect them from dirt, dust, handling by the public, nose and throat secretions and other contaminants. - Food and food service utensils must be stored off the floor to prevent contamination. - Handling the eating side of customer utensils is not permitted. - Limited hand washing and utensil washing stations will be provided; however, any exhibitor handling cooked or raw meats at their displays are required to provide a hand wash basin or equipment at their display. Booth facilities must meet the Saskatoon Health Region specifications or sampling may be terminated. Failure to comply with the Saskatoon Health Region regulations (and any subsequent regulations handed down by the Saskatoon Health Region) will result in the closing down of that exhibitor’s booth for the remainder of the show. The exhibitor will be solely responsible for all cost incurred, and will not be refunded any fees associated with the show. Personal Safety Sysco prides itself on a safe working environment, and this includes all of our venue shows. Please be aware of the following when attending a Sysco venue. As a matter of housekeeping, please make yourself familiar with the emergency evacuation plan of the venue and ensure that you have made note of all draped exits clearly marked on the floor plan (see Venue Floor Plan & Key Areas on page #14). **Continued on the next page Page 12 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ HEALTH & SAFETY GUIDELINES - Sysco and the venue will supply a certified EMT Paramedic to circulate the floor throughout the event day. Please bring any medical issues, whether small or large to the attention of the Convention Centre staff member as soon as it occurs. They will assist in directing your needs to the EMT and the nearest infirmary station. - Always know where the fire extinguishers are. - If cooking with open flame at your booth, it is your responsibility to have a fire extinguisher on hand. - Always use the proper tools/materials for the job. - Always use a ladder for overhead work, never use a chair. - Be aware of the weight of an object; use a lifting device (ex: dolly or jack) when transporting heavy objects and always use the proper lifting techniques when lifting a load manually. - The following materials, if used for display or decorative purposes, shall be inherently flameproof or properly treated with a chemical flame retardant: flowers & foliage (artificial), textiles, paper, cardboard or compressed paperboard, plastic materials, and split wood. - Use of the following materials is strictly prohibited: non-flame retardant straw & hay, acetate fabrics, paper-backed foil, any known combustible material, and corrugated paper. Page 13 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ VENUE FLOOR PLAN & KEY AREAS Page 14 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ VENUE MAP & PARKING Page 15 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ VENUE MAP & PARKING Page 16 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ HOTEL ACCOMMODATIONS If you are traveling from out of town for the food show, please support one of our mutual customers. Please look into this as hotel rooms are scarce in Saskatoon area: Holiday Inn Express (we have a guestroom block for you and deadline for individual booking is 14 March, 2014) 315 Idylwyld Drive North Saskatoon, SK S7L 0Z1 +1(306) 384-8844 Driving Instructions from Hotel to Prairieland Park Page 17 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ HOTEL ACCOMMODATIONS Hilton Garden Inn 90-22nd Street E Saskatoon, SK S7K3X6 +1(306) 244-2311 http://hiltongardeninn.hilton.com Driving Instructions from Hotel to Prairieland Park Page 18 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ IMPORTANT CONTACT INFORMATION Marketing Phone Email IMPORTANT CONTACT INFORMATION Skye Adorna, Field Marketing Partner 306.347.5194 adorna.susivienne@reg.sysco.ca Merchandising Phone Email Ed Dron, Director of Merchandising 306.347.5194 dron.ed@reg.sysco.ca Tim Leont, Category Analyst - Protein 306.347.5212 leont.tim@reg.sysco.ca Paul Surdu, Category Analyst - Frozen & Dairy 306.347.5208 surdu.paul@reg.sysco.ca Dana Godwin, Category Analyst - Grocery 306.347.5270 godwin.dana@reg.sysco.ca Jacqueline Surdu, Category Analyst Produce 306.347.5186 surdu.jacqueline@reg.sysco.ca Elaine Booth, Category Analyst - Paper & Chemical 306.347.5186 booth.elaine@reg.sysco.ca Wayne McGaughey - Specialist - Protein 306.347.5278 mcgaughey.wayne@reg.sysco.ca Butch Kuyp - Specialist - Produce 306.664.7799 kuyp.butch@reg.sysco.ca Ken Deutscher - Specialist - Paper & Chemical 306.347.5279 deutscher.ken@reg.sysco.ca Trade Show Resource Contacts Phone Type of Supply GES - Christine Fay 306.347.8280 Extra Table, Hi Top Tables, Signage Prairieland Park 306.931.7149 Power and Internet Pro AV - James Wilkinson 306.955.7611 Audio Visual Supplies Handyman Rentals - Seena B 306.933.2727 Heat Lamps, Chaffers, Décor… Hub City Display - Michelle Lear 306.533.4429 Heat Lamps, Chaffers, Décor… Page 19 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~ SHOW RULES & REGULATIONS Page 20 QUESTIONS OR INQUIRIES? CONTACT: Susivienne Adorna ~ phone: 306-347-5194 ~ email: adorna.susivienne@reg.sysco.ca ~