2016 Girl Scout Cookie Program MEDIA KIT
Transcription
2016 Girl Scout Cookie Program MEDIA KIT
MEDIA KIT 2016 Girl Scout Cookie Program www.gsccc.org Please direct media inquires to Kaitlin Smith, public relations manager, at 757-549-0747 or kaitlins@gsccc.org. Important Cookie Program Dates January 9 - Order taking begins February 18 - Cookie delivery begins Media Advisory February 20 - Cookie booths start WHEN: Starting January 9, 2016, Girl Scouts will be going door to door taking orders for cookies. Cookie delivery begins February 18, and booth sales begin February 20. The cookie program ends March 20, 2016. March 20 - Cookie program ends COOKIES: Through Little Brownie Bakers, Girl Scouts of the Colonial Coast will be offering eight varieties of cookies this year: Thin Mints, Samoas, Tagalongs, Trefoils, Do-si-dos, Savannah Smiles, Rah-Rah Raisins and Toffee-tastic (gluten free). PRICE: Locally, Girl Scout Cookies are $4 per box. The gluten-free Toffee-tastic cookies are $5 per box. All proceeds stay in southeastern Virginian and northeastern North Carolina to benefit local Girl Scouts. DETAILS: The Girl Scout Cookie Program is the nation’s leading financial literacy and entrepreneurial program for girls. Buying Girl Scout Cookies is about more than just handing over money for a box of cookies. It’s about the skills a girl gains from interacting directly with customers. It’s about the experience of running her own cookie business and working with other. Selling cookies teaches goal setting, decision making, money management, people skills and business ethics—aspects essential to leadership, success and life. Note: All Girl Scout councils operate their cookie sales independently. All information about local sales should be derived from this media kit, online at www.gsccc.org or by contacting the communications department at Girl Scouts of the Colonial Coast. Information from other outlets may not be accurate or apply to our cookie sale. Purchase cookies with a credit card! New this year—local Girl Scout troops have the option to offer a credit card payment option for customers at cookie booths. Adult volunteers at the cookie booths will handle the credit card transactions using a mobile credit card reader. Money from the sale will go directly into the Girl Scout troop’s bank account. Each Girl Scout troop is responsible for paying credit card transaction fees. Not all cookie booths will have the credit card payment option. At booths without this option, customers can pay with cash or check. Digital Cookie For the second year in a row, hungry shoppers will be able to purchase cookies online from local Girl Scouts through Digital Cookie. Last year, the groundbreaking platform expanded the cookie program by adding a digital layer to broaden and strengthen the skills girls gain in the traditional program, including goal setting, decision making, money management, people skills and business ethics. Last year, during the 2015 cookie program, Girl Scouts in southeastern Virginia and northeastern North Carolina sold over 27,000 boxes of cookies using the online sales platform. This year, the platform is being expanded to offer more features for Girl Scouts, volunteers and customers. More information will be coming soon. As with the traditional cookie program, the total net revenue earned from sales on Digital Cookie will support Girl Scouts in southeastern Virginia and northeastern North Carolina. Girl Scout Cookies Get Social Looking for cookies nearby? We have an app for that! The Cookie Finder app is free and available to download in the iTunes Store and Android Marketplace. Our Cookies Through Little Brownie Bakers, Girl Scouts of the Colonial Coast is offering eight Girl Scout Cookie varieties this year: Thin Mints, Samoas, Tagalongs, Do-si-dos, Trefoils, Savannah Smiles, Rah-Rah Raisins and Toffee-tastic. Guide to Girl Scout Cookie Nutrition • No peanuts or tree nuts in Trefoils, Rah-Rah Raisins or Thin Mints. • No high fructose corn syrup and zero grams of trans fat in all eight cookie varieties. • No hydrogenated oils in Trefoils, Do-si-dos, Rah-Rah Raisins and Savannah Smiles. • No artificial colors in Trefoils, Do-si-dos, Tagalongs, Samoas, Thin Mints, Rah-Rah Raisins and Savannah Smiles. • Samoas, Thin Mints and Tagalongs are made with 100 percent real cocoa. • Do-si-dos and Rah-Rah Raisins contain nutritious whole grain oats. • Thin Mints are vegan. Resources Available for Download Press Releases All press releases are available at www.gsccc.org/news-and-media. • 2016 Girl Scout Cookie Program Calendar Announcement • 2016 Girl Scout Cookie Program Booth Announcement • Girl Scout to Host 8th Annual Samoa Soiree • Digital Cookie Videos • Thirty and 60 second Girl Scout Cookie public service announcements are available at: www.youtube. com/girlscoutvideos. Photos • Cookies, cookie boxes, theme clipart, logos and images of girls selling cookies are available for free download at www.littlebrownie.com/clipart. Recipes • From Savannah Smiles Lemon Chiffon Pie to Do-si-dos Peanut Thai Chicken, you can find tasty and creative recipes at www.littlebrownie.com/cookies. Gift of Caring For years, Girls Scouts across the country have used Girl Scout Cookies to show their appreciation for men and women in uniform. Gift of Caring is a nationwide community service project through which Girl Scouts ask customers to pay for boxes of cookies to be donated to the troop’s chosen Hometown Heroes. Many Girl Scouts choose to send cookies to U.S. troops overseas. Local Girl Scouts will deliver the cookies to Soldiers’ Angels, who will ship them overseas. Last year, local Girl Scouts donated 20,855 boxes of Girl Scout Cookies to their Hometown Heroes. For Immediate Release Girl Scouts to Host 8th Annual Samoa Soiree Find out just how sophisticated a Girl Scout Cookie can be! Girl Scouts of the Colonial Coast will be hosting Samoa Soiree on Saturday, March 5 from 6 to 10 p.m. at the Half Moone Cruise and Celebration center in Norfolk. At the event, top chefs in Hampton Roads create unique desserts and appetizers using Girl Scout Cookies as key ingredients. The evening includes delicious food, live music and a silent auction. Tickets are $60 each through February 19, and then the price increases to $75 per ticket. The culinary delights will be judged by local celebrities, including Patrick Evans-Hylton, local food writer, educator and critic. Entertainment for the evening will be provided by 504 Supreme Band. Tastes from last year’s event included: Tagalongs peanut butter crunch cupcakes by Coastal Grill, golden lamb chops with Samoas mashed sweet potatoes by Farm Fresh Supermarkets and lobster and Savannah Smiles stuffed shrimp over quinoa stir fry by Cyprus Grille at Embassy Suites, which earned best in show. SamoaSoirée Proceeds from the event will support the Opportunity Fund, which provides financial assistance to girls whose families need help with Girl Scout membership, summer camp and program fees. 8th Annual An Adult-Only Tasting Event Saturday, March 5 6-10 p.m. Half Moone Cruise & Celebration Center Norfolk, Va The event is being generously sponsored by: