Tourism in Bahia

Secretariat of Tourism
Bahia Investment
Opportunities
May 2012
Geography
• Population: 14.2 million
• Area: 567,000 Sq Km
– 36.3% of the total area of
the Northeastern region of
Brazil
– Bigger than France, Spain
or the American State of
California
• 1,183 km of coastline
– The longest in in Brazil
Northeastern
region
Brazil
Bahia
INTERNATIONAL HOTEL
CHAINS IN BAHIA
Regular International Flights
Frequency
Operator
Destination
Weekly
TAP
7
Lisbon / Salvador
AMERICAN AIRLINES
7
Miami / Salvador
TAM
7
Buenos Aires / Salvador (Connecting)
Air Condor
2
Frankfurt / Salvador
Air Europa
3
Madrid / Salvador
TOTAL
26
Note: During the high season (28/05 to 16/07), TAP will operate the 7th
weekly flight.
BAHIA – Hotel Rooms 2011
76,457 Rooms
205,150 Beds
in Bahia
15,652 Rooms
35,403 Beds
in Salvador
Tourism in Bahia – 2011
Number of tourists - Bahia
11.2 million
FLUXO INTERNACIONAL
FLUXO DOMÉSTICO
5,0%
95,0%
SOURCE: FIPE, 2011
Tourism in Bahia – 2011
Total Number of Visitors – 11.2 million
558,000
International
SOURCE: FIPE, 2011
10,592,941
Domestic
Visitor profile
- Male 53% (2011) vs. 56.3% (2009)
- Average age: 39 (2011) vs. 36.2 (2009)
- Education: Graduates and post-graduates (50.3%)
- Salaried employees: 45.4% (2011) vs. 37.2% (2009)
- Self employed 23.6% (2011) vs. 21.7% (2009)
- Students 5,3% (2011) vs. 10.9% (2011)
- Businesspeople 11.1% (2011) vs. 8.1% (2009)
- Retired 7.8% (2011) vs. 4.6% (2009)
SOURCE: FIPE, 2011
International Tourism– 2011
Bahia receives more international travelers than all the
States in the Brazilian Northeast combined, with 558,000
visitors in 2011.
State
Participation
Bahia
11,6%
Ceará
3,7%
Pernambuco
3,4%
Rio Grande do Norte
2,5%
Alagoas
1,1%
Maranhão
0,9%
Paraíba
0,7%
Sergipe
0,3%
Piauí
0,2%
SOURCE: FIPE, 2011
Evaluation
1) Evaluation
- 90% of Brazilians and foreigners considered Bahia a “good”
or “very good” destination
2) Destination recommendation
- 94.2% of Brazilians and 96.7% of foreigners recommend
Bahia
3) Intention to return
- 93% for domestic tourists and 80.5% for international
visitors
4) Level of Satisfaction
- 70.9% for domestic tourists and 73% for international
visitors
SOURCE: FIPE, 2011
Tourism Revenue - 2011
-In 2011, Bahia’s tourism revenue, according to FIPE, was R$ 7
billion against R$ 5.06 billion in 2009, a 38% increase;
-International revenue totaled R$ 734.3 million, or 10.5% of the
total for the entire country of Brazil;
- Regarding domestic tourism revenue, Bahia ranks second,
surpassed only by São Paulo. Bahia represents 13.2% of the
Brazil’s tourism GDP. São Paulo is responsible for 20.3%, while
Santa Catarina is in third place with 9.1%
SOURCE: FIPE, 2011
Main Outbound Markets
United
States
12.3%
France
10.9%
Italy
10.0%
Portugal
9.8%
Germany
8.5%
Spain
8.4%
Argentina
7.7%
United
Kingdom
5.0%
Chile
4,5%Switzerland
2.3%
International Projection
• Favorite destination of Brazilians, according to the
research of Mtur / Vox Populi;
• 31 places in the world that must be visited, according
to the New York Times, in 2010 – the only Brazilian
destination;
• Most visited destination in Brazil’s North and
Northeastern regions;
• Combines all the segments developed in Brazil
 Sun and sea, ecotourism, nautical, African Heritage, rural,
sport, business and cultural tourism.
48.840
Public Investments in Tourism
Infrastructure
PRODETUR/NE II
Amounts in US$ thousands
16.991
Total US$ 86.703
10.904
8.055
1.913
Source: SETUR, September/2011
Sectors: Roads; Historical Heritage; Urbanization
Sanitation; Signage
Public Investments
Total of public investments carried out between
2007 – 2011 US$ 134 million
National PRODETUR for BAHIA
US$ 85 million in partnership with the InterAmerican Development Bank—IDB
Highlights:
• Renovation of the public cultural spaces
—São Joaquim Market;
• Restoration of historic monuments;
• Urban mobility;
• Oceanarium;
• Nautical Tourism in All Saints’ Bay
Planned Private Investments
By Tourism Region, to 2020
Amounts in US$ millions
3.683
Total US$ 5.85 Billion
919
733
286
Source: SETUR-Bahia, September 2011
199
23,5
8,5
Prime Sectors for Investment
Hotels
Resorts
Marines
Manufacturing of sport boats
Boat rental
Entertainment (areas for events, shows,
business)
 Restoration of the historic heritage
 Events for the World Cup 2014.






New Incentives for
international flights
 EXEMPTION OF ICMS-VALUE ADDED
TAX ON AVIATION FUEL
The State of Bahia has granted an
ICMS-value added tax exemption for
the transportation of international
passengers, as long as there are no
stopovers (direct flights). Originally
taxed at 17%, the rate has been
reduced to 0, as the fuel is considered
an export product.
New Products and Tourism Services
• African Heritage Tourism
• Wine Tourism
• Bahia São João Festival
• Stretch the Summer
• SAT – Tourism Service
• Bahia Tourism Information Hotline
• Sport Tourism
 Bahia Stock Car GP;
 Surf;
 Tennis;
 Beach soccer
 Beach volleyball
Bahia’s 13 Tourism Regions
With 28 Destinations
Pelourinho
Lacerda Elevator
Porto da Barra
São Marcelo Fort
Farol da Barra
State of Bahia, Brazil
Secretariat of Tourism
Domingos Leonelli Netto
Secretary
For further information
please contact
suinvest@turismo.ba.gov.br
www.turismo.ba.gov.br