Abrakadoodle - International Franchise Expo

Transcription

Press Kit
Table of Contents:
 About Abrakadoodle
 Franchise Facts
 Franchise Success Stories
 Media Placement
 Press Release
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For all media inquiries, please contact: karin@abrakadoodle.com
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www.abrakadoodle.com
About Abrakadoodle:
Since 2002, Abrakadoodle has been the leading provider of art classes, camps, parties and art
events to more than one million children around the world! Abrakadoodle’s Art Splash
program also brings fun art events to adults! Providing these multiple program offerings, our
franchise owners become the “go to” brand for all things arts and creativity related - for both
children and adults - all in one franchise offering!
Abrakadoodle is a home-based business that brings our art programs on-site to schools and
community sites through our mobile art program. We provide well-trained teachers and all the art
materials needed for these fun and creative art experiences. Our expansive art curriculum is
unrivaled, exceeding the national standards for visual arts education!
Innovation and imagination are rated as top skills needed by students today to compete in
a global economy:
Abrakadoodle specializes in developing these skills through its creative art education classes,
camps, parties and special art events offered worldwide. Founded in 2002 by successful
children’s franchisors and educators, Mary C. Rogers, M.A.Ed., and Rosemarie Hartnett, CFE,
Abrakadoodle taps a growing market.
Children’s Education is a strong and growing industry. Today there are more than 73
million children under the age of 18 in the U.S., a number that will grow to be over 80 million by
2020. Abrakadoodle is well positioned for success:
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Due to budget cuts, schools are reducing or eliminating arts education programs. In fact,
nearly half of all public schools do not have a full-time visual arts teacher.
Parents recognize the value of arts education and seek out programs for their children.
Schools and early childhood education centers are looking for competitive advantages.
Creativity is one of the most important skills needed for success in both school and the
workplace.
Children, parents and school administrators find that the Abrakadoodle programs are
unique, fun, educational and creative!
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Abrakadoodle Franchise Facts:
Yolanda Smith, Ashburn, VA
Low Cost Home-Based Franchise Opportunity in Abrakadoodle Children’s
Education Franchise:
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Under $50K total investment
Mobile model with no real estate
As an Abrakadoodle franchise owner of the nation’s leading art education
program you will:
o Manage your business from a home office
o Offer our comprehensive multi-arts program to children ages 2 through 14 years
of age
o Offer adult art classes and special art events to adults
o Hire and train a team of teachers who bring Abrakadoodle programs to schools,
community centers and other convenient community locations
o Concentrate on building the business through relationships with schools and
community-based sites, where Abrakadoodle classes, camps, parties and special
events will be offered
o Have access to an experienced group of support and training professionals
dedicated to your success
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Abrakadoodle Franchise Owners Take Advantage of Multiple
Revenue Streams:
Abrakadoodle is not just an after-school program. Franchise owners build sustainable
and recurring business throughout the entire day. Programming is provided year round
through art classes, camps, special events and outsourced art education school
programs:
Tara Scott, Santa Rosa, FL and Patricia Schon, Willow Springs, NC
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School contracts where Abrakadoodle becomes the art program for the entire
school – running art classes throughout the school day
Community based sites that run enrichment classes throughout the day and afterschool, reaching children 20 months – 14 years
Camp programs during summer and throughout the year
Birthday parties, in-school field trips, holiday workshops, etc.
Expanding Adult Art Program – Abrakadoodle Art Splash!
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Bridgett Jones Smith, Hagerstown, MD and Dawna Kelly, Detroit, MI
In Education Franchises, Abrakadoodle is Award Winning!
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Award Winning Founders honored as leaders by the International Franchise
Association
Entrepreneur Franchise 500
Entrepreneur Top Global Franchise
Inc. 5000
Nickelodeon for “Best Art Class”
Cover of Black Enterprise Magazine
And more! Over 50 Awards!
Abrakadoodle Has Wonderful Franchise Owners!
Abrakadoodle franchise owners focus on building relationships with host educational
sites while building a team of part-time teachers who teach our art classes, camps and
special art events! Our owners:
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Experienced professionals with good relationship building skills
Possess good communication skills and people management skills
Committed to the community & quality customer service
Have an interest in building a business that gives back to their community
Come from diverse backgrounds - no teaching or art experience required
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Abrakadoodle Franchise Network News:
Just A Few Of Our Success Stories!
Dawna Kelly, Detroit, MI
Abrakadoodle franchise owner Dawna Kelly in Detroit,
MI, was recently featured in Entrepreneur Magazine
as a franchise owner who recognized the opportunity of
turning a “low-cost investment into a high-grossing
business.” A former financial analyst for Ford and
management consultant for Microsoft with degrees in
computer science and finance, you might not expect her
to pursue a career in children’s art education. But she
sees owning an Abrakadoodle franchise as a “natural
fit!” Kelly told Entrepreneur Magazine, “We knew that
we’d have to make an investment, but we weren’t
prepared to make a six-figure investment.” Her strategy
of investing in Abrakadoodle’s solid business model with
the advantage of being a home-based business paid off!
And it comes with an extra advantage, as Kelly says,
“The kids, when you see them doing their projects and
you see all the things that they learn - they light up. And I
light up as well.”
Abrakadoodle franchise owners Eileen & Troy Moore
love what they do! Eileen, with more than a decade of
experience as a special education teacher, recently
posted the following on social media: “Feeling so
blessed. As many of you know... I totally stepped out of
my comfort zone about this time last March and
became a business owner- Abrakadoodle of Prince
William County. I am looking back on my last several
months and want to give a huge thank you to Troy
Moore, Mikayla Moore and Marlee Moore for believing
in me, for encouraging me and always supporting me. I
am learning so much everyday, and love, love, love the
Abrakadoodle way. It isn't easy, working hard, making
mistakes, but growing as a business owner and
educator. A huge shout out to HQ! You know I have you
on speed dial! You all are absolutely the best!”
Eileen & Troy Moore, Woodbridge, VA (Front)
Rosemarie Hartnett, President & Co-Founder
(Back Left) Mary Rogers, Co-Founder (Back Right)
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Veterans Make Great Abrakadoodle Franchise Owners!
When Jamie, a former liaison for the military, and her husband, Eric Rodrigues, a now
retired Army Captain, took advantage of the Army’s Transition Program to learn about
entrepeneurship, they decided to investigate franchising. A business coach introduced
the couple to Abrakadoodle and as Jamie says,
“he did a really great job of matching us up with
this franchise!” Choosing to investigate franchising
as a potential path to transition into the civilian
sector, Eric says, “I found out it was not all fast
food and retail.”
Jamie & Eric Rodrigues, Atlanta, GA
Abrakadoodle recognized that Jamie and Eric felt
strongly about investing in a solid franchise that
was committed to contributing something really
meaningful to the community they intended to
serve. Combing strong leadership, organizational
and relationship building skills, this dynamic team
now brings Abrakadoodle art classes, camps and
special art events to the families of the Atlanta, GA
area!
What about Jamie and Eric’s decision to become Abrakadoodle franchise owners?
When asked if they would do it again, Eric says, “Absolutely! I would do it again because
I believe in the vision and mission. Abrakadoodle has a great staff and support and are
always looking to improve things for their franchise owners.”
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Abrakadoodle offers a 10% veteran’s discount off of the franchise fee to all
qualified veterans. We recognize the leadership and organizational skills they can
bring to the operation of a franchise system. We thank them for their service!
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Abrakadoodle Offers Superior Training and
Support Services to Franchise Owners:
Abrakadoodle is committed to helping
develop our franchise owners as
successful business owners – this
means our educational and training
programs NEVER end! Pre-training
begins when the franchise agreement is
signed, which prepares the new
franchisee for five business days of
training at the corporate office:
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Operations Training
Marketing Training
Financial Modeling & Ramp-Up
Training
Teacher & Curriculum Training
Systems and Report Training
Pat Lakatta and Bob Hergenroeder, Timonium, MD
Abrakadoodle continuously supports franchise owners through:
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Full Franchise Support Teams That Provide Individual Franchise Owner
Support:
o Business Support Team
o Curriculum Support Team
o Marketing and Public Relations Support
System-Wide Support & Collaboration:
o On-going Monthly Training Webinars & Teleconferences
o Featured Outside Experts
o Special Franchise Owner Peer Groups for Strategizing
Robust Technology Support:
o Intranet System, housing curriculum and other materials
o On-Line Program that support program registrations & credit card
processing
o Web-Site built for each franchise owner
o Competitive vendor partnerships for products and other business needs
that provide franchise owner discounts
o Website Optimization
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Media Placement
Franchise Update, 2016
http://www.franchising.com/articles/art_appreciation_sharing_a_passion_for_teaching_kids_and_art.html
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Entrepreneur - July 31, 2015
https://www.entrepreneur.com/article/248134
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Very Well - February 28, 2016
https://www.verywell.com/the-benefits-of-art-for-toddlers-3954729
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Hometownlife – March 25, 2016
http://www.hometownlife.com/story/news/local/plymouth/2016/03/25/abrakadoodle-charity-plymouth-canton-schools-student-councilart/82254862/
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The Destin Log – April 11, 2016
http://www.thedestinlog.com/article/20160411/NEWS/160419895
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Franchising Gives Back – May 11, 2016
http://franchisinggivesback.org/abrakadoodle-greater-metro-houston-brings-creative-cheer-to-sickle-cell-patients/
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Abrakadoodle - International Franchise Expo

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