2015 KLR PFH press release

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Contact:
Judy Scheer Hoeschler
Key Log Rolling
O: 763.544.0047
C: 608.792.9259 judy@keylogrolling.com
Regional Log Rollers and SUP Paddlers to Compete on Lake Calhoun
Key Log Rolling Joins Forces with Wai Nani Surf & Paddle for Large Watersport Event
Minneapolis (July 15, 2015) — Two Minneapolis-based water sports companies are
combining their flagship summer events to create one large event, July 31 & August 1.
Wai Nani Surf & Paddle will host the 2015 Paddle for Humanity for a third consecutive year
and Key Log Rolling® will host the 4th Annual Key Log Rolling Open.
Paddle for Humanity is an award winning stand up paddle board event series featuring 5k
paddle, 10k paddle, a Rule 7 mystery event. This year’s paddle event will be part of the
Midwest SUP Series for the first time.
The Key Log Rolling Open will feature youth
and adult matches in a bracketed
tournament. Free “Try-it” Log Rolling
Demos for all-ages, offered by members of
the new Minneapolis Log Rolling Club
“This collaboration was a win-win decision
for everyone”, said Abby Hoeschler,
president of Key Log Rolling. “Minneapolis
has a long tradition of aquatic festivals and
we want to continue building on that for the
next generation. We encourage people to
come out to compete, or come with a picnic
and cheer the athletes on.”
Stand Up Paddleboarding and Log Rolling are both on the rise in the nation, especially in the
Twin Cities, with recent participants proving they know how to enjoy fun and competition in the
Land of 10,000 Lakes.
“We’re excited to bring the SUP paddling and log rolling communities together,” said Holly
Evans, Owner of Wai Nani Surf & Paddle. “There is no doubt this Minneapolis stop will draw a
record crowd, bringing local and regional water sport enthusiasts together for a great cause!”
Proceeds from both events will benefit the Minneapolis Parks Foundation.
Schedule of Events
Friday, July 31, 2015
The weekend event will kick off with at the 3rd Annual Riverfront Festival in Ole Olson Water
Riverfront Park. Enjoy live music, food trucks, local microbrews, a bouncy castle for kids, and
more! Free to the public.
•
•
4:30pm - 7:00pm: Youth Key Log Rolling Competition (Pre-registration for competitors
required @ www.keylogrolling.com)
7:00pm - 8:30pm: Key Log Rolling Try-It Demos. Kick off your shoes and give log rolling
a spin! Waiver must be signed on-site; don’t forget to bring a towel!
Location: Ole Olson Riverfront Park (Rain or Shine)
2325 West River Road North, Minneapolis
Saturday, August 1, 2015
• 9:00 AM: 5K / 10K Stand Up Paddle Board Races (Pre-registration for racers required @
www.midwestsupracing.com - 12:00pm. Key Log Rolling Try-It Demos. Stop by and give it
a roll! Waiver must be signed on-site.
• 11:30 AM: Rule 7 Stand up Paddle Board Mystery Event
• 12:30 PM: Paddle for Humanity Awards including Hula Performance by dancers
from Halau Hula O Napunaheleonapua • 1:00 PM - 5:00 PM: Key Log Rolling Adult Tournament (Pre-registration for competitors
required @ www.keylogrolling.com)
Location: North Beach, Lake Calhoun
2710 W Lake St , Minneapolis
About Key Log Rolling:
The Key Log® is the brainchild of a family of world champion log rollers. The lightweight,
synthetic product has revolutionized the century old sport, making it accessible to people
around the world. Weighing only 65 pounds, the Key Log is easy to transport and store. Key
Log Rolling programs are now being implemented at more than 300 summer camps; park and
rec programs; colleges/universities and lake homes; and backyard pools. Key Log was
awarded “Best of Show” at the annual Outdoor Retailer product show in 2013, and has been
featured in NPR, Yahoo Sports, and the New York Times. In Minneapolis, Key Log Rolling is
taught at the Minneapolis Park and Rec Board, University of Minnesota, Blaisdell YMCA, YWCA
of Minneapolis.
About Wai Nani Surf & Paddle
Primarily based out of Lake Minnetonka, Wai Nana Surf and Paddle is one of the Twin Cities'
longest running full service stand up paddleboard operators offering paddleboard sales,
lessons, rentals, SUP fitness/yoga, guided excursions and the largest Midwest SUP community,
the Wai Nani Surf & Paddle Tribe. About Paddle for Humanity
Founded in 2009, Paddle for Humanity is a grass root paddling event series with the stated
purpose of bring the paddling community together to support a common cause. Over the past
six years the Paddle for Humanity has raised thousands of dollars for its non-profit partners and
grown into the Nation’s largest bi-coastal event series. Community has always been the
keystone of the PFH and the success of the series is be measured by the ability to bring the
paddling community together to raise awareness and funds for causes we believe in.
About the Minneapolis Park Foundation
The Minneapolis Parks Foundation is an independent non-profit 501c3, created in 2004 to
serve the community by securing knowledge, ability and resources to improve and sustain a
legacy of world-class parks. They work closely with the Minneapolis Park & Recreation Board
on many projects, believing that our parks enhance our quality of life and create social and
economic environments that strengthen communities.