THE SPORTS GROUP PTY LTD CREDENTIALS

THE SPORTS GROUP PTY LTD
CREDENTIALS
Passionate And Committed To Becoming Australia’s Leading Sports
Management And Marketing Agency Whilst Pursuing Global Influence
OVERVIEW
Passionate And Committed To Becoming Australia’s Leading
Sports Management And Marketing Agency Whilst Pursuing
Global Influence.
The Sports Group is a leading sports management and marketing company with an
undeniable passion and expertise for the business of sport.
The Sports Group represents many of Australia’s greatest sporting champions and is
committed and focussed on discovering and developing Australia’s sporting champions of
tomorrow.
In addition, The Sports Group has a respected and proven record of creating mutually
beneficial relationships between athletes, brands, media organisations, commercial rights
holders and sporting organisations.
TALENTMANAGEMENT
The Sports Group
The core business of The Sports Group is the personal, contractual and commercial
management of high profile professional sports people. As an extension to this core business,
The Sports Group also has exposure to sports marketing and media related projects in areas
such as sponsorship sales, sponsorship and sports marketing consultancy, sports
broadcast, media leverage and the procurement of sporting ambassadors.
The Sports Group provides professional sports management services to contracted clients
including, but not limited to:
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Contract Negotiations
Sponsorship, Endorsements and Licensing
Marketing and Public Relations
Personal Brand Development
Broadcasting and Speaking Opportunities
Media Training, Crisis Management and Media Relations
Legal and Financial Services Advice and Implementation
Educational and Vocational Advice and Support
TALENTMANAGEMENT
The Sports Group currently has management contracts and / or commercial agreements with a
number of Australia’s highest profile and most admired athletes including:
DANIEL RICCIARDO
23 year old Daniel Ricciardo is Australia’s latest full time Formula 1 driver who is making a
major impression on the international stage. For many years he was signed to Red Bull’s junior
racing team. It was this signing that allowed Daniel to progress to race in major events
including; British Formula Three Championships, Formula Renault 3.5 Series and the Red Bull
Young Driver Test. It was in these events as well as his test driving for Red Bull Racing and
Scuderia Toro Rosso where Ricciardo really made an impression and signalled that he would
be a star of the future.
In 2012, his debut season with STR Daniel marked himself as a future superstar of Formula 1
with multiple top 10 qualifying performances and Formula 1 points in multiple races.
Daniel Ricciardo has the commitment, talent and self-belief to become a major talent in
Formula 1.
JAMES MAGNUSSEN
He is only 21 years old but international swimming sensation James Magnussen has
already stamped himself as one of the most high profile and talented athletes on the world
stage.
James is the current World Champion in the 100m Freestyle and at the recent London
2012 Olympic Games went within 0.01 seconds in becoming Australia’s first Gold Medallist in
this event since Michael Wenden in 1968. Overall James returned home from his debut
Olympic Games with a Silver and a Bronze medal.
James Magnussen is Australia’s best swimming talent since Thorpe, Hackett and Perkins.
He has the ability, the drive and the self-belief to be one of our greatest athletes. The sky
is the limit for the man they call The Missile.
TALENTMANAGEMENT
KARL REINDLER
Karl is a current driver in the Porsche Carrera Cup Series and a V8 enduro driver. In 2012 Karl
drove the Fair Dinkum Sheds Holden entrant under the Kelly Racing banner in the V8
Supercars Championship. Karl began his racing career in the Australian Formula 3
Championships Series, where he managed to win the title Rookie of the Year. Karl has also
competed on the international stage, competing in the British Formula 3 Championship Series.
In 2008 Reindler made his debut in the V8 Supercar Series. He had an impressive debut
season and has since continued to perform consistently.
For 2013 Karl made the decision to transition into the highly competitive Porsche Carrera
Cup Series driving the Wilson Security backed FPR entry.
LEISEL JONES - OAM
Leisel Jones is not only regarded as the world’s greatest ever female breaststroker but also as
an exceptional TV personality, corporate speaker and health and lifestyle icon.
At the 2012 London Olympic Games, Leisel created history by becoming the first Australian
Swimmer to compete at four Olympic Games. Leisel’s professional career includes 12
individual World records, 9 Olympic medals (3xGold, 5xSilver and 1xBronze); 7 World
Championships titles, 10 Commonwealth Games Gold medals and 23 National titles.
Leisel is one of Australia’s most celebrated athletes and her story is one of personal growth,
inspiration and success. She will no doubt continue to inspire others as she moves into the next
stage of her life.
TALENTMANAGEMENT
GEOFF HUEGILL
Geoff is one of Australian swimming’s brightest personalities and Australia’s favourite
comeback kid. Geoff’s comeback to professional swimming engaged and inspired people from
all walks of life.
Since his retirement Geoff has established himself as an exceptional media talent and
corporate speaker.
Geoff is a fantastic media talent and role model for all Australians, his courage and
determination truly inspired a nation.
STEVE HOOKER - OAM
As a victor at all five major world athletics titles; Olympic Games, World Championships,
Commonwealth Games, World Indoor Championships and IAAF Continental Cup, Australian
pole vaulter Steve Hooker can rightfully be considered his country’s greatest ever field athlete.
There is no doubting Steve Hooker’s athletic ability, and his humility and grace under pressure
has been significant to his popularity with the Australian public. A very down to earth individual,
Steve is a knock-about-with a great sense of humour and a certain charm to his persona.
TALENTMANAGEMENT
MATTHEW MITCHAM - OAM
Matthew Mitcham is not only regarded as one of Australia’s greatest athletes and an Olympic
Gold Medallist but also as a superb TV personality, inspirational corporate speaker, social
media extraordinaire and author.
Matthew carved his name into the record books at the 2008 Beijing Olympic Games when he
performed the single greatest dive in Olympic history to become the first Australian male to win
an Olympic Gold medal in diving since Dick Eve at the 1924 Summer Olympic Games.
Despite an interrupted preparation due to injury Matthew performed strongly at the London
Olympic Games and proved he was a crowd favourite and one of Australia’s most likeable
athletes.
Matthew is looking forward to an exciting 2013 in and out of the pool.
GEORGE SMITH - AM
George Smith is without question one of the greatest players in the history of world rugby.
George played 110 test matches for Australia making him the most capped Wallaby forward
and the most capped flanker in the history of Rugby Union. He also holds the world record as
the youngest player to play 100 test matches at 29 years and 4 days.
Following a stint at French club RC Toulon, George joined Japanese powerhouse Suntory
guiding the team to both major Japanese titles in season 2011/2012. George is an
outstanding ambassador for the sport of Rugby with his humble and unassuming nature.
TALENTMANAGEMENT
LAUREN MITCHELL
Lauren Mitchell is Australia’s most successful female gymnast. She is Australia’s first
World Championship Gold Medallist and the reigning Commonwealth Games Champion
in multiple disciplines.
At the 2012 London Olympic Games, Lauren achieved the outstanding result of fifth in the
floor final. She missed a bronze medal by 0.06. Lauren is an outstanding role model for young
Australians due to her hard work ethic and healthy lifestyle.
MO’ONIA GERRARD
Mo’onia
is
one
of
the
world’s
premier
netballers.
She
is
a
key
member of the Australian Diamonds and Sydney Swifts netball teams and a
former International Player of the Year. At the 2011 World Netball Championships,
Gerrard achieved her 50th International Test cap for Australia a tally that continues to grow.
Mo’onia is a passionate and tireless advocate for netball, sport and a healthy lifestyle throughout
Australia and her native Pacific Islands.
TALENTMANAGEMENT
DANIELLE SCOTT
Awarded the FIS 2012 Rookie of the Year Award, 22 year old Danielle Scott is one of Australia’s
most promising young aerial skiers.
In her debut season on the FIS World Cup circuit, Danielle continually surprised her coaches with
her strong work ethic and her consistency. Danielle on numerous occasions produced some
outstanding performances and finished with multiple top 10 results.
Her fantastic form continued in to the 2013 season where she definitely showed why she
is considered one of the best young aerial skiers in the world.
Danielle achieved a career best result at the 2013 World Ski Championships, she fought
her way through three sudden-death finals to emerge with the Bronze medal.
Danielle has clearly signalled that Sochi 2014 will truly be the time that she shines.
BRITTENY COX
At only 18 years of age Britteny Cox is one of Australia’s most talented young mogul
skiers. She has signalled she will be a dominant force on the slopes for many years to come.
In 2010 at only 15 years of age Britteny was the youngest competitor at the Vancouver Winter
Olympic Games. Competing in her debut Olympics, provided Britteny with some invaluable
experience and she has since gone on to compete strongly on the international stage.
Competing at the 2012 World Cup in Deer Valley Utah, Britteny produced the performance of her
career to finish with her first podium finish on the international stage. Britteny finished off with a
series of brilliant runs to place 3rd. This result makes Britteny the first Australian female to medal at
a World Cup mogul’s event.
Britteny's strong work ethic ensured her fantastic performances continued into the 2013 season
with multiple top 10 results and most impressively placing 3rd at the USA Lake Placid World Cup
and 8th in the Dual Moguls at the Ski World Championships.
Her focus is now on the 2014 Sochi Winter Olympics, where many believe she is a genuine
contender for a medal.
SPORTINGAMBASSADORPROCUREMENT
From our collective experience in the sports marketing and management industry The
Sports Group has developed an extensive and unrivalled network of relationships with athletes,
agents, managers, sporting organisations and professional teams. These networks exist both
within Australia and internationally.
By utilising this knowledge and our networks The Sports Group is well positioned to identify,
access and develop partnerships between high profile sporting ambassadors and brands.
The Sports Group can deliver a turn-key solution to any brief for a sporting ambassador
ranging from a one off promotional or speaking appearance to a fully integrated global brand
campaign.
The Sports Group can partner with brands all the way from idea conception to final campaign
activations.
Recent examples of activity by The Sports Group in this area include:
• Involvement in the selection of Andre Agassi as the global brand ambassador for Jacob’s
Creek.
• Selection and procurement of sporting guests on behalf of Pepsi Max for the 2012
Bathurst 1000.
KEYEXECUTIVESTAFF
MARK JONES
Managing Director
Mark Jones is at the forefront of a new generation of sports marketing and management
executives revolutionising the industry in Australia and across the globe. In December 2009 he
launched The Sports Group – an integrated and specialist sports business company servicing
elite clients in the corporate, consumer, sport and entertainment industries.
Mark has always maintained that to be the best you have to surround yourself with the best. In a
short period of time The Sports Group has developed a client base and network which reflects
this unwavering commitment to the pursuit of excellence.
Over the past 8 years he has moulded and contributed to the commercial platform and
business direction of some of Australia’s most celebrated sports people and celebrities.
Many of his previous and current clients are household names on the Australian and
International sporting landscape.
They Include:
INTERNATIONAL OLYMPIC STARS:
Ian Thorpe, Leisel Jones, Steve Hooker, Matthew Mitcham, Cadel Evans, Libby
Trickett, Geoff Huegill and Emily Seebohm.
INTERNATIONAL FOOTBALL AND RUGBY TALENT:
Lucas Neill, Mark Bresciano, John Aloisi, George Smith and Wycliff Palu.
SNOWBOARDING SENSATIONS:
Torah Bright, Robbie Walker and Nate Johnstone.
CRICKETING STARS:
Brett Lee.
Further, Jones’s client portfolio has inspired key relations with sporting organisations, sports
broadcasters and television networks, international organisations as well as sports marketers
and sponsors all over the world.
Jones has extensive experience on both the agency and client side of the sports business
ensuring a balanced and holistic approach to his business dealings. It is his personal and
dedicated approach which separates him from his competitors in the market.
Under his guidance The Sports Group is committed to challenging existing industry best
practice, extending the boundaries of the typical sports management model and advocating a
visionary, personal and objective focussed strategy.
KEYEXECUTIVESTAFF
ROBYN WATSON
Director of Client Services
Robyn Watson brings a wealth of experience and insight into the sports and
entertainment industries to The Sports Group.
Her career has spanned 20 years through diverse roles in both industries. Since 2004 Robyn
has focussed her career on talent management with a dedication to managing elite talent in
the sports industry.
The formation of The Sports Group with Mark Jones in December 2009 represents
the culmination of their collective expertise and vision for the industry moving forward.
Robyn’s strengths lie in her commitment to providing the highest levels of professional and
personal service to clients. Her personal ethics, passion and intellect has generated loyalty
from some of Australia’s most successful athletes as well as corporate influencers and
decision makers.
Robyn also brings an extensive aptitude for business management and process to
The Sports Group ensuring operational efficiency and compliance in all areas.
CONTACTDETAILS
Level 1, 156 Military Road, Neutral Bay, Sydney NSW 2089
MARK JONES
Managing Director
P
M
E
W
+61 (02) 8968 2858
+61 421 038 442
mark@thesportsgroup.com.au
www.thesportsgroup.com.au
ROBYN WATSON P +61 (02) 8968 2848
Director of
Client Services
M +61 410 567 775
E robyn@thesportsgroup.com.au
W www.thesportsgroup.com.au