APS Identity Standards

©20
APS Identity Standards
Public
erque
lbuqu
08 A
In-House Guide to District Standards
for Written Communication
Schools
ALBUQUERQUE
PUBLIC SCHOOLS
Celebrate the 8 essential goals toward better education for the Albuquerque community!
©20
APS Identity Standards
Public
erque
lbuqu
08 A
In-House Guide to District Standards
for Written Communication
Schools
ALBUQUERQUE
PUBLIC SCHOOLS
Celebrate the 8 essential goals toward better education for the Albuquerque community!
• 3
Who Are We?
5
The APS Logo &
Standardization of District Publications
& Stationery
8
Publication Guidelines
11
Copyright Law
13
Email Etiquette
15
Illustrated Samples
20
Who Are We? (GP&DS)
Table of Contents
•
ALBUQUERQUE
PUBLIC SCHOOLS
Who Are We?
Who Are We?
We are the Albuquerque Public School District
or the Albuquerque Public Schools.
• When using: the Albuquerque Public School District:
Drop the s off Schools.
• When Albuquerque Public Schools is used as an
adjective: Retain the s on Schools, i.e. Albuquerque
Public Schools students.
• For second reference, use District or APS.
• In referring in general to public schools, use
Albuquerque public schools.
• Always capitalize the D in District when referring to APS.
• The initials APS are singular, as one entity—APS is striving for excellence.
• Always use Albuquerque Public Schools Manzano High
School for first reference. Second reference is
APS Manzano High School. After the second reference,
Manzano High School is acceptable.
Who governs this District?
The elected Albuquerque Public Schools Board of Education.
What is the name of your school?
Schools must use their Board-approved name on documents.
Refer to the current APS website School List for the correct
names of the District schools.
Descriptors may appear under the official name, e.g.
• John Adams Middle School
A Magnet School
• Atrisco Heritage Academy
High School
• Tierra Antigua
Elementary School
• Eubank Academy
of Literacy & Fine Arts
3
ALBUQUERQUE
PUBLIC SCHOOLS
The APS Logo &
Standardization of
District Publications
& Stationery
The APS Logo &
Standardization of District Publications
& Stationery
District brochures, booklets, newsletters, and any other
types of documents that have covers have certain
identical features to ensure District recognition.
Use of the District Logo
The first part of this standardization process involves limiting
the colors of the District logo. The District logo may only
appear in the following colors:
• Black
• Pantone 072 Blue
• Two Pantone colors:
072 Blue (Albuquerque Public Schools text)
193 Red (APS apple icon)
• Process color to match the above Pantone inks
• White
ALBUQUERQUE
PUBLIC SCHOOLS
These color guidelines will be adhered to for all uses of the
logo—including signage, electronic materials, printing on
tote bags, T-shirts, vehicle identification, PowerPoint presentation, and all printed documents. All department logos must
be approved and/or designed by GP&DS, and used only as
secondary to the APS logo.
5
The APS Logo &
Standardization of District Publications
& Stationery
District brochures, booklets, newsletters, and any other
types of documents that have covers have certain identical features to ensure District recognition.
Use of the District Logotype
Another part of this standardization process involves use of
the logotype. The name “Albuquerque Public Schools” may
only appear in the following typeface in all caps:
Semibold Italic Stone Sans
• ALBUQUERQUE PUBLIC SCHOOLS
• The logotype will appear only in the following colors:
Black
Pantone 072 Blue
White
These type guidelines will be adhered to for all uses of the
logo—and all printed documents. Support type for APS documents will be in the Stones family of fonts, i.e. Stone
Informal, Stone Serif.
ALBUQUERQUE
PUBLIC SCHOOLS
• Expect Great Things Support type “Marydale”
will be used for taglines, subheads, etc. in approved colors
and formats. Fonts available on request.
•
“Celebrate the 8...” in Caflish Script Regular
6
ALBUQUERQUE
PUBLIC SCHOOLS
Publication & Stationery
Guidelines
Publication Guidelines:
• Full color newsletters will display the “Celebrate the 8...” as
shown below in one line. Type will be in PMS 072 blue.
• Forms, newsletters, flyers, brochures, stationery,
Celebrate the 8 essential goals toward better
education for the Albuquerque community!
and any other form of printed material which
• Two color newsletters will display the “Celebrate the 8...” as
District Publications are defined as follows:
contains, refers, or represents the District.
shown below (in one line). Type will be in PMS 072 blue or
black.
Newsletters
• All APS newsletters must display the APS logo
in APS colors or in black and white in the upper left hand
corner of the front page or a prominent spot.
• All APS newsletters must display the “Celebrate the 8 essential
goals toward better education for the Albuquerque community! ” at the
bottom center of the front page in one line.
Celebrate the 8 essential goals toward better
education for the Albuquerque community!
Celebrate the 8 essential goals toward better
education for the Albuquerque community!
ALBUQUERQUE
PUBLIC SCHOOLS
8
Stationery Guidelines:
• Letterheads
All letterhead will conform to the District Standard and
will display the “Celebrate the 8...” at the bottom of the
page. Department logos are not permitted on letterheads.
Celebrate the 8 essential goals toward better education for the Albuquerque community!
Letterhead will be printed one color PMS 072 blue or
black. Exceptions are explained on the next pages.
A black/white format will be made available for printing
from personal printers. It is the only format acceptable for
site printing. You will be notified/emailed by GP&DS
when this format is available. There will be guidelines for
its use.
A web (email friendly) version will be made available for
sending official APS documents over the internet. You
will be notified/emailed by GP&DS when this format is
available. There will be guidelines for its use.
• Envelopes
All envelopes will contain the APS logo, Albuquerque
Public Schools, school/department name and address,
in either PMS 072 blue or black.
• Memo Pads
Memo pads are in standard format with APS logo,
Albuquerque Public Schools, school/department name,
employee’s name and title. In either PMS 072 blue, black, or
one school color.
• Business Cards
Business cards will be in standard format with APS logo,
Albuquerque Public Schools, school name, employee’s name
and title, address, phone, fax, and email address. In either
PMS 072 blue or black, on a choice of six cover
paper stocks.
To order above: for letterhead, envelopes, memo pads,
business cards, see Illustrated Sample pages 15-19.
• Other
Newsletters, brochures, and other collateral are developed
by GP&DS’ graphic design department to conform with the
standard format for the District. Copy and ideas may be
submitted to the Graphic Design Center, who will work
with each department/school to achieve a quality product
within the APS guidelines. To order newsletters, etc.:
obtain an AD-12 Print Order (see page 20), fill out completely and return to GP&DS via interoffice, fax or email.
9
ALBUQUERQUE
PUBLIC SCHOOLS
Copyright Law
Copyright Law
When copyright law comes into play
• Copyright law governs the following:
• artwork
• brochures
• guides
• illustrations
• internet materials • programs
• music
• slide presentations
• photographs
• software
Questions?
You must have written permission from the copyright
holder to reproduce copyrighted materials. A copyright
“Request for Permission to Use” form can be obtained
from GP&DS and will be made available online at the
GP&DS website January 2009.
ALBUQUERQUE
PUBLIC SCHOOLS
©
TM
®
11
ALBUQUERQUE
PUBLIC SCHOOLS
Email Etiquette
Email Etiquette
Suggestions on use
• Check email regularly. Delete all unnecessary email as soon as
possible, to avoid going over your limit.
• Do not participate in email strings. They are hard to follow and
information generally becomes disjointed. Once an email string
starts, convene a face-to-face meeting, determine the issue and the
take the appropriate next step. Reply to all sparingly. When you
respond to a mass email (a message sent to multiple recipients),
determine whether everyone listed needs to receive your reply. If
a reply to the sender only is sufficient and appropriate, hit the
“reply” vs. the “reply to all” button to cut down on multiple and
unnecessary mail.
• Be concise. Follow the KISS rule (keep it short and sweet). Get to
the point in a clear manner. Keep paragraphs short - three or four
sentences at most. If you find you need to send an email that is longer
than a few short paragraphs, revise the message or consider picking
up the phone or paying a personal visit instead.
• Watch your words. Before sending any email, check your message.
Ask yourself, “What is my purpose for sending this email?” Always
consciously choose your words and be sure every communique accurately and clearly conveys your message. Be careful about what you
say and how you say it.
• Office email is never personal. Unless you own the company, any
email sent via your office computer is the property of the employer
and is subject to their purview. There is no such thing as personal
email at work. Be aware and watch what you say because every
message represents you and the organization.
• Do not use a person’s name in the subject line of an email. It is
inappropriate.
ALBUQUERQUE
PUBLIC SCHOOLS
13
ALBUQUERQUE
PUBLIC SCHOOLS
Illustrated Samples
Illustrated Samples
Accepted formats
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To order business cards:
• Obtain a Business Card Order Form from
any GP&DS location or website (see page 20
of this booklet).
• Fill out completely and send via interoffice,
fax or email to GP&DS. If not filled out
completely, job will be put on hold.
ALBUQUERQUE
PUBLIC SCHOOLS
15
Illustrated Samples
Accepted formats
• #10 business envelopes
for all schools & sites
• 072 blue or
black ink
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To order Envelopes:
• Obtain a Stationery Order Form from
any GP&DS location or website (see page 20
of this booklet).
• Fill out completely and send via interoffice,
fax or email to GP&DS. If not filled out
completely, job will be put on hold.
ALBUQUERQUE
PUBLIC SCHOOLS
16
SUPERINTENDENT
Regional Quality Center
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To order Letterhead:
• Obtain a Stationery Order Form from
any GP&DS location or website (see page 20
of this booklet).
• Fill out completely and send via interoffice,
fax or email to GP&DS. If not filled out
completely, job will be put on hold.
• all department letterhead one color
pms 072 blue on white fox river rag textthis paper will feed through laser and inkjet printers.
exception:
• superintendent, board of education and leadership team
choice of pms 193 red logo, 072 blue type
• all letterhead will be in the format shown here, with
“Celebrate...” at bottom of page under address.
04
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• hierarchy is the superintendent and the “owner” of
the letterhead. No other hierarchy required.
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Celebrate the 8 essential goals toward better education for the Albuquerque community!
ALBUQUERQUE
PUBLIC SCHOOLS
17
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To order Letterhead:
• Obtain a Stationery Order Form from
any GP&DS location or website (see page 20
of this booklet).
• Fill out completely and send via interoffice,
fax or email to GP&DS. If not filled out
completely, job will be put on hold.
• all schoo/department letterheads are one color pms 072 blue or
black on white fox river rag text-this paper will feed through laser
and inkjet printers.
exceptions:
• high schools can choose one school color and the
school mascot will be screened in the middle of the
letterhead.
• middle schools can choose 072 blue instead of black ink.
• elementary schools can choose 072 blue instead of
black ink.
• all letterhead will be in the format shown here, with
“Celebrate...” at bottom of page under address.
• hierarchy is the superintendent and the principal of
the school. No other hierarchy required.
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Illustrated Samples
Accepted formats
• memo pads will be 5.5” X 8.5”
in the format as seen here.
• printed in 072 blue or black
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To order Memo Pads:
• Obtain a Stationery Order Form from
any GP&DS location or website (see page 20
of this booklet).
• Fill out completely and send via interoffice,
fax or email to GP&DS. If not filled out
completely, job will be put on hold.
• 50 sheets to each pad
• minimum of 10 pads per name
ed by
Print
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inted
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ALBUQUERQUE
PUBLIC SCHOOLS
19
Who Are We?
We are Albuquerque Public Schools
Graphics Production & District Services (GP&DS)
Our services include:
• Mail Center - daily mail sort and delivery to all sites
• processing all district mailings • delivery of payroll at
main facility 912A Oak SE 842-3660
• Print Center - graphic design • production • printing
and bindery of all forms, stationery, agendas, brochures,
posters, etc. for the district at main print facility
912A Oak SE
842-3696/3679
• Copy Centers - graphic design • production • copy and
bindery of all forms, brochures, booklets, agendas,
posters, including laminating and coil/book binding for
the district at three locations:
930B Oak SE 848-8765
912A Oak SE 842-3722
6400 Uptown NE Ste 110 889-4867
• District Image & Archive Center - archival of district
records • filming and imaging of all transcripts • back up
for school registrars, providing certified copies of
transcripts to students, institutions, and the military.
1200 Hazeldine SE (Milne Stadium) 848-8836
• The Classroom Store (formerly Graphics/DLITS) - fully
stocked store for teachers, providing thousands of
incentives, teaching materials, and other products for the
classroom, at very low cost.
In the Copy Center at 930B Oak SE 848-8765
For questions regarding the standardization of Albuquerque
Public Schools’ identity, please call Karin Tarter, Manager,
APS GP&DS at 842-3594 tarter@aps.edu, or Johanna King,
Communications Specialist, APS Communications Dept,
881-8421king_@aps.edu.
Graphics Production
& District Services
http://www.apsfacilities.org/graphics/
20
Questions Regarding
Identity Standards...
Contact Rigo Chavez,
©20
Public
erque
lbuqu
08 A
Director, Communications
505-881-8421
or
Karin Tarter,
Manager, Graphics Production & District Services
505-842-3696
Schools
ALBUQUERQUE
PUBLIC SCHOOLS
Presented by APS
Graphics Production & District Services
Questions Regarding
Identity Standards...
Contact Rigo Chavez,
©20
Public
erque
lbuqu
08 A
Director, Communications
505-881-8421
or
Karin Tarter,
Manager, Graphics Production & District Services
505-842-3696
Schools
ALBUQUERQUE
PUBLIC SCHOOLS
Presented by APS
Graphics Production & District Services