Change is Good! - Used Truck Association
Transcription
Change is Good! - Used Truck Association
1.877.GETS.UTA • www.uta.org Used Truck Association Chartered May 16, 1988 Published by the Used Truck Association 325 Country Club Drive, Suite A Stockbridge, GA 30281 Table of Contents Board News and Views........................2 Quips & Quotes.....................................2 New Members....................................3,5 Face to Face with Brandon Hess..........4 Moving on Down the Road: Catching Up with Mary Sweebe......5 Industry Events Calendar....................6 UTA Training Update ..........................7 The Brooks Group Sales Tip of the Month.......................7 NADA Update ................................ 8-11 Medium Duty Corner............................ 11 Industry News Briefs..................... 12-14 From Where We Sit............................ 15 2013 UTA Convention Photos....... 16-17 The UTA… Members Supporting Members! Volume 16 • Issue 4 • April 2014 Change is Good! Making the Choice for Newer Emissions Technology Angelique Pierce, Daimler Trucks Remarketing/ SelecTrucks W hat is the number one thing people typically agree is good for them, but often prefer not to go through? Change! One of life’s greatest truths is that everything will change. Many of us fear that change will have both an immediate and negative impact on our lives. But, in the most positive sense of the word, change is a process that promotes learning, creativity, and growth. More importantly, it can result in new opportunities that help ensure you don’t stagnate or become irrelevant. These factors also ring true for trucking companies; especially regarding changes that the Environmental Protection Agency (EPA) has implemented that affect the industry. The shift to EPA10 technology has been accepted in some circles but met with great resistance in others. This is mainly because the new technology being used to reduce emissions and improve efficiency is being introduced at a fast pace, and it comes at a higher cost. And the cost of this technology results in higher truck prices. Why would your customers want to pay more? That is the very question today’s used truck dealers must be able to answer, and answer well. You and your sales team must be equipped to help customers make the mental shift to adopting EPA10 technology, and investing in trucks equipped with it. The best way to do that is to clearly paint the picture of the market, and how their business can benefit from the change. The Reality SHARE YOUR NEWS with the UTA Industry Watch. Send submissions, ideas and comments to: UTA Industry Watch Editors Brad and Deb Schepp c/o Grace Management 325 Country Club Drive, Suite A Stockbridge, GA 30281 Phone: 877-GETS-UTA (877-438-7882) Fax: 770-454-0029 editor@uta.org Let’s first take a step back to look forward. Class 8 truck production in a normal year ranges from 230,000 to 250,000 trucks. The combined production in 2008 and 2009 (EPA07) was nowhere near that amount. With such low production volumes, these trucks exist in today’s market but in small numbers. Also, there are some drivers and trucking companies who still chase after MY07 trucks that meet EPA04 emission standards. But the harsh reality is these trucks are becoming a rare find at best. It is true these older model year trucks have the benefit of a lower price tag. The greater truth, however, is that choosing to continue operating these trucks can result in missed business opportunities. There are states, like California, in which you cannot operate your vehicle unless it is equipped with the newer emissions technology. As the saying goes, “you can’t drive forward while looking in the rearview mirror.” Therefore, being willing to let go of the trucks of the past helps ensure a good future for any trucking business. The Silver Lining Trucks with newer emissions technology help improve air quality, and positively impact the health of our families. That’s a great reward for being good stewards of the environment. There are many ways to achieve this, including newer strategies like the use of cleaner fuels (e.g., ultra-low sulfur diesel and compressed natural gas), and more common approaches such as Continued on page 7 UTA Industry Watch 2014 BOARD OF DIRECTORS http://www.uta.org/directory GOVERNING BOARD: President...................... Rick Clark Vice President..............Ken Kosic Treasurer................... Tom Pfeiler Secretary................Sheri Aaberg President Emeritus ........................... Marty Crawford COMMITTEE CHAIRPERSONS: Affiliates & Benefits.... Bryan Boyd Convention..................Hal Dickson, Sheri Aaberg Dealer Group.......... Mike Thurston, Bobby Williams Elections................ George Barnett Finance.......................... Tom Pfeiler Marketing........................ Rick Clark Medium Duty..............Amy Shahan Membership........... John Cosgrove, Kenny Doonan Training............................Ken Kosic, Brock Frederick UTA Jerome Nerman Family Foundation Scholarship ..................................... Jay Burgess, Brock Frederick UTA.org Website......Bobby Williams Wreaths Across America ....................................Bobby Williams Real success is finding your lifework in the work that you love. ~David McCullough 2 April 2014 Board News and Views A pril is my month to present my views for the UTA Newsletter, and I just missed my first deadline, which I do apologize for. (Fortunately, as you can see, I was able to get the article finished in time for publication.) I was held up a bit because Sue and I are in Scottsdale “researching and studying activity options including wine” for the upcoming November convention. We realized that the 80-degree days and sunshine we are enjoying make it a lot easier to do research and write this column here, than being in the 12" snows in Kansas. Besides I get to play cards with my 91-year old dad who lives here, and YES he still beats me. I know that the eight months until our convention here at Talking Stick will pass VERY fast, and ALL of the UTA board members look forward to getting together again in this beautiful setting. There is a lot of concern about how the new Hours of Service regulations will affect the driver shortage already here, and how much harder it will be to find drivers as the economy continues to improve. The Heavy Duty Manufacturers Association sees that vehicle electronics, cameras, and upgraded navigation systems will be the game changers for the next generation of trucks. The White House is soon expected to mandate electronic logs in future trucks, and like most mandates, I am sure it will be a short time until they have established the time line for implementation. Many of the carriers are also looking at their shippers and even dropping them over unfavorable scheduling, delivery times, and dock management issues. If our sales numbers are a benchmark, our used truck sales were up 22 percent in 2013 over 2012. Based on two months of data from this year they will be up slightly again when annualized. We are seeing new truck production times go from three weeks to six weeks, which is good news for the manufacturers and should create more used trucks. We have seen a real shortage of good, saleable used trucks on the market, and we have had a hard time buying them, getting them through the repair process, and onto the lot while still trying to make a few bucks. The prices and availability on good, used day cabs are getting higher. At a recent Ritchie sale here in Phoenix, I watched a 2013 Peterbilt bring $142,000 with 100,000 miles on it while I was sitting with a customer that I just delivered 2015s to for $140,000. I elbowed him to pay attention to the price just paid. Last year, I mentioned CNG trucks coming onboard. We had sold four beer delivery units in July, and I was told not to bother them for their proposed 12-month “test” of these units. In January they had three units running from 6.5-7.2 MPG (same as diesel), and one at 4 MPG. Not one of the trucks had been in the shop in the eight months since delivery. I proposed a driver swap, and some exceptions set for the driver. Guess what? His mileage went up dramatically and they just took delivery of two more new CNG trucks this month. We are getting ready to deliver two new roll-off trucks equipped with the 12 L CNG Cummins engine after doing a demo to prove the fuel savings. Forty percent of new trucks on order for the garbage industry today are equipped with CNG engines. With gas supplies good for 125 years under our feet, and now the engines to burn it, I see CNG becoming a major part of our sales as the infrastructure grows to support them. All of us on the UTA board hope you are having a good year and look forward to seeing you in November. And, remember to use the UTA logo in your advertising as it separates and promotes ALL of us. Kenny Doonan Co-Chair Membership Committee kenny@uta.org www.UTA.org UTA Industry Watch New Members Matthew Gantner, Used Truck Account Manager Mack of Nashville 161 Charter Place LaVergne, TN 37086 www.macknashville.com 615-557-6663 (w) mgantner@macknashville.com Matthew’s only been in the truck business since 2012, when he started as New Truck Account Manager for Mack of Nashville. He says that the training opportunities, as well as the chance to gain expertise and participate in networking events, are some of the reasons he’s now joined the UTA. Matthew’s job gives him the chance to build lasting relationships with customers and learn about different trucks and truck manufacturers, which he enjoys. Even if he were to leave the truck business for some reason Matthew said he’d probably stay in sales. Matthew is a big baseball fan and he comes by his interest in the sport naturally. His father, Jim Gantner, played for the Milwaukee Brewers for 17 years. For his part, Matthew played college baseball for five years. Luis Guzman, Specialty Coordinator Manheim 278 N. Marks Ave Fresno, CA 93706 559-351-9610 (w) luis.guzman@manheim.com While still in high school, Luis got his start in trucking working for a local transportation company to earn money for college. He serviced and repaired trucks and hopper trailers. His current job takes him on the road and learning about local businesses, which he enjoys. “I feel like time flies when I’m out getting new business,” Luis said. The chance to www.UTA.org It’s always a treat to welcome new members to the Used Truck Association. Each month we profile our new members in this newsletter. New members have the opportunity to complete a bio and send a photo so our current members can learn more about you. We hope to learn not just how to reach you, but what you enjoy about the work you do, why you joined the UTA, and what gets your gears going as a person. So please return your questionnaire so your fellow UTA members can get to know you! If you’d like a copy of the new member brochure handed out at the convention, please contact David Grace at davidgrace@charter.net, or 770-389-6528 ext. 404. network with other UTA members and learn more about our industry is what brought him to the UTA. Were he to leave trucking for some reason you’d probably still find Luis outdoors. Luis was a firefighter for the Forest Service during the summers while attending the University of California. “I’ve been to fires all over Oregon, California, and Arizona,” he said. “I’d probably go back to firefighting. I enjoyed being out in the woods and the adrenaline rush of fighting a fire that sounds like a freight train.” Luis’ other interests include fishing and playing golf. John Kovary, Owner/President Betten Trucks, LLC 1790 Highway A1A, Suite 204 Satellite Beach, FL 32937 www.bettentrucks.com 800-247-3999 (w) john@bettentruck.com John’s actually been a member since October 2013. We’re including him again this month since we recently caught up with him and learned a bit more about his background. John started out in the business in 1993 with the same company he’s with now— Betten Trucks. He’s worked his way up from his first job as Parts and Transportation Manager to the Owner and President. He finds the best part of his job is just being a business owner. “I can control my destiny,” he said. “At least most of the time.” He also enjoys developing relationships with customers and venders. If he wasn’t in this business though he can envision himself in architecture, as he enjoys designing and creating things. Lonnie Martin, Used Truck Sales Manager Piedmont Truck Center, Inc. P.O. Box 18109 Greensboro, NC 27419 piedmonttruckcenter.com 336-668-2401 (w) lmartin@piedmonttruckcenter.com Way back in 1979 McDonald’s introduced its “Happy Meal,” and it just so happened that was the year Lonnie Martin started out in the truck business. His first job was selling new and used trucks for Mack Trucks in Springfield, MO. Lonnie’s been a UTA member before, when he was with Peterbilt, and this time around he’s looking forward to “meeting nice people,” and attending helpful seminars. His job brings him into contact with a lot of people and that’s what he likes best about it. “I get to know a lot of different people,” he said. “It’s always nice to talk to new people.” Although Lonnie’s background is in computers and economics, he keeps coming back to trucks. “Everything I’ve done integrates into the trucking business,” he said. “I get to travel and every day get to go in different directions.” Tyler Pontier World Wide Export & Equipment Sales, Inc. 103 E. 3rd St. Bevington, IA 50033 515-462-9900 (w) tyler@worldwideexport.net Wendell Strubhar Dale’s Truck Sales 2475 W. State Rd 84 Ft. Lauderdale, FL 33312 www.dalestrucksales.net (954) 522-2136 (w) (954) 321-6890 (c) wendell.dts@att.net Finally, John wanted everyone to know he’s “happy to be a member of the UTA fraternity, and that he’s looking forward to networking and developing friendships.” New Members continued on page 5 April 2014 3 UTA Industry Watch Brandon Hess B randon Hess has been around trucks most of his life. “My grandfather owned a towing and wrecker company in Binghamton, NY, and my first non-paying job was riding along with him as a little kid when he went on a tow job,” he recently told us. Today, Brandon is a wholesale buyer and seller for Wholesale Trucks of America, but for him work is still a family affair. His current boss is his father, Al Hess, 2009 Marvin F. Gordon Lifetime Achievement award winner and a long-time industry veteran. Brandon has been a UTA member for about four years, and is devoted to seeing other younger sales people become active in the organization, recognizing the current Board for its efforts to draw in younger members. When he first joined the industry, Brandon worked in retail sales for MHC Kenworth in Kansas City, MO. He also worked for Arrow Truck Sales before joining his father’s team. In his current position he helps dealerships find trucks, and he helps them with trade valuations. He also helps dealers move equipment they may not want to keep for retail sales. The best part of his job is still talking to his customers, he told us. “Establishing relationships is great when your phone calls are about stuff outside the office in addition to the business at hand,” he said. This gift of gab is so important in sales, that Brandon used its flip-side to explain his greatest advice to people just starting out in truck sales. “Listen, listen, listen,” he advised. “A lot of people get into sales, because they like to talk, and they are hired because they can talk. 4 April 2014 But, listening while you learn the trade and being open to coaching and being open to suggestions is how success is built.” Brandon considers himself very fortunate to have been managed and mentored by some great leaders. “John Porter was my Branch Manager at MHC in Kansas City,” he said, “and guys like Ken Kosic, George Papp, and Lee Wallace were influences at Arrow, and I’ve always been able to turn to my brother, Marc, and my father Al, and Denny Christensen for help along the way.” Brandon credits his brother with giving him some of the best advice he’s ever received. “I think the biggest thing I’ve learned is to try looking at things in the big scheme rather than just the view from my window,” he explained. “A lot of my early frustrations in sales stemmed from a manger not approving a deal or taking a different offer.” Brandon said it was his brother Marc who told him to have “horse blinders” on and just worry about your work, staying focused on what lies ahead. This formula seems to have brought Brandon to a successful career, and he is very much looking forward to leadership roles in UTA as he continues to advance that career. “Eventually the torch will be passed onto the next generation, and like any position, whether it’s on the Board or at a dealership, proper training and experience is vital. When he’s not at work, Brandon enjoys his life at home with his girlfriend Jamie and their two dogs, Baxter their French bulldog, and Tazer their Doberman Pinscher. “On the weekends I enjoy cooking and BBQ and smoking meats,” he said. He and Jamie also enjoy going to the gym, and Brandon is a huge sports fan. “I enjoy local teams such as the Kansas City Chiefs, the Major League Soccer Champion Sporting KC Soccer Team, and the Kansas Jayhawks. Paying tribute to his New York roots, Brandon also follows the Yankees and the Syracuse Orange basketball team. n www.UTA.org UTA Industry Watch New Members continued from page 3 Bill Weddington Best Used Trucks 9401 North Freeway Fort Worth, TX 76177 www.bestusedtrucks.com 888-808-2700 (w) bill.weddington@bestusedtrucks.com Terrence (“Terry”) Williams, Corporate Sales Lead Manager Bruckner Truck Center 3611 Irving Blvd. Dallas, TX 75247 www.brucknertruck.com 806-376-6273 (w) TWilliams@brucknertruck.com Terry Williams needs no introduction to many UTA members—he served on the board for several years. If you knew Terry you may remember he’s a bit of a card. When we asked what he’s hoping to get from his UTA membership this time around he said: “Dates!” To be fair, he also mentioned more industry networking and learning opportunities. Moving on Down the Road: Catching Up with Mary Sweebe Since autumn of 2012 Mary Sweebe has been the Business Manager for her family’s business, Diamond Companies, handling all the financing for the company’s Memphis, TN location, and the five locations the company holds in Arkansas. We checked in to see how the job change has been working out for her. In spite of the fact that her father has been in truck sales since before she was born, and Mary grew up in the industry, she didn’t start her career under her dad’s wing. During her college years she took a summer internship working in the corporate office of Cummins, Inc. in Columbus, IN, and enjoyed it very much. With her degree in hand, she joined a management training program with Navistar Financial Corporation. She then spent the next three years in Chicago working for Navistar. Her last assignment was a two-year stint in the company’s used truck division. “As a Pricing Specialist, this was my first real job assignment with specific duties, and I really enjoyed this experience,” she said. Now Mary enjoys working with her organization and their customers, no matter what size dealership those customers may represent. “I help the salesperson sell the truck by finding suitable finance sources and help the customer buy the truck by doing the same thing,” Mary explained. “Most of what I do is traditional debt financing but I also do TRAC leases, FMV leases, and equity leases. I work with a variety of lenders from local banks to large finance companies like Wells Fargo, Hitachi, and Navistar Capital, which is a division of General Electric.” Recently, Diamond Companies and Roberts Truck Centers merged, and now Mary helps her sales staff at 29 locations in seven states. “I am very excited about this merger,” she said, “and I can’t wait to see what the future holds for Summit!” We asked Mary to compare life at a large corporation versus life working for the family business. “Corporate world is night and day to working in the dealership,” she said. “Because I am in a family owned organization and part of that ownership, it makes me enjoy my job even more. Summit Truck Group truly cares about its employees and customers. I will cherish the time I spent in Chicago, but I am glad to be home, especially after the winter they just had!” Having also spent that winter in colder climes, we hear you, Mary, we hear you! n When we asked him what other industry he could see himself in besides trucks, his answer made us hungry (it could have been that it was getting close to dinner time too). I’d “love to be a chef because of the creativity and the event of a good meal with good friends,” he said. Aside from this, Terry said backpacking has always been a way for him to disappear and recharge as he wonders at nature. www.UTA.org April 2014 5 UTA Industry Watch Industry Events Calendar MAY AUGUST 8-10 • East Coast Truckers Jamboree 15-17 • Eau Claire Big Rig Truck Show Kenly 95 Truckstop • Kenly, NC http://kenly95.com/east-coast-truckers-jamboree/ Chippewa Valley Technical College • Eau Claire, WI www.eauclairebigrigtruckshow.com 19-20 • UTA Sponsored Training Seminar Selling for Success 20-21 • Commercial Vehicle Outlook Conference Courtyard by Marriott, Downtown • Baltimore, MD www.uta.org (continued) Dallas Convention Center • Dallas, TX www.cvoconline.com 21-23 • The Great American Trucking Show 2014 29-31 • ATHS National Show & Convention Ozark Empire Fairgrounds • Springfield, MO www.aths.org/convention JUNE 20-22 • Great Lakes Truck Show Cabela’s • Dundee, MI http://greatlakestruckshow.org Dallas Convention Center • Dallas, TX http://www.gatsonline.com SEPTEMBER 5-6 • Big Iron Classic Mantorville, MN www.bigironclassic.com 25-26 • 9th Annual UTA Kansas City Golf Outing 22-23 • UTA Sponsored Training Seminar Selling for Success Adams Pointe Golf Club • Blue Springs, MO www.UTA.org Phoenix, AZ www.uta.org 28 • East Coast Large Cars Truck Show 2014 Augusta , NJ www.eclcannualtruckshow.com OCTOBER 1-3 • 24th Annual NTDA Convention 2014 JULY LaQuinta Resort & Club and PGA West • La Quinta, CA http://www.ntda.org 10-12 • Walcott Trucker’s Jamboree 4-7 • ATA Management Conference & Exhibition Iowa 80 Truckstop • Walcott, IA http://iowa80truckstop.com/trucker-jamboree/ San Diego Convention Center & Marriott Hotel San Diego, CA http://www.truckline.com 21-22 • UTA Sponsored Training Seminar Selling for Success Dallas, TX www.uta.org AUGUST 1-3 • Carlisle Truck Nationals Carlisle Expo Center, Carlisle Fairgrounds • Carlisle, PA www.carlisleevents.com/carlisle-events/carlisle-truck-nationals/ 29-30 • Green Fleet Conference & Expo Renaissance Schaumburg Convention Center Schaumburg, IL http://www.greenfleetconference.com/ NOVEMBER 5-7 • 15th Annual UTA Convention Talking Stick Resort & Casino • Scottsdale, AZ http://www.uta.org/ 8-9 • Waupun Truck-N-Show Waupun Community Center • Waupun, WI http://waupuntrucknshow.com 6 April 2014 www.UTA.org UTA Industry Watch UTA Training Update U TA’s recent Selling for Success training, held in Tampa, was a great success. An enthusiastic class enjoyed and benefitted from solid, practical training from George Papp. If you missed this class consider going to the next session! These informative, UTA-sponsored classes are sorely needed in today’s fast-changing world of truck sales. I truly believe that with a solid approach and plan, selling trucks is a career that pays dividends. The next training class is scheduled for May 19th and 20th in Baltimore, MD. This class is starting to fill up, so please register as I expect the class to become filled completely. Here’s the hotel information: Courtyard by Marriott Baltimore Downtown/ Inner Harbor 1000 Aliceanna Street Baltimore, MD 21202 888-236-2427 Ken Kosic, Vice President/Training Committee, ken@uta.org Change is Good! continued from page 1 reducing engine idle time. Another way (which is this article’s focus), is to embrace the additional benefits that your customers can reap from change. In this case that means replacing their older trucks with equipment that meets the new emission goals. Everyone wants to avoid paying higher prices for their trucks, but the key is to help your customers understand they will get a return on their investment. Make sure your customers realize that buying a used truck meeting the current emissions standards inherently means they are operating a vehicle with an engine that runs more efficiently. This improved fuel economy positively impacts driver performance, while reducing operating costs. Who doesn’t want a lower cost of ownership? But the benefits don’t stop there. When your customers choose to drive a truck that meets the newer emissions standards, they are creating new profit opportunities for themselves. That’s because they are then able to drive into California (CARB compliant), and into city/state ports governed by stricter emissions regulations. As a used truck dealer, there is also a benefit to you. When you act as a used truck sales consultant to your customers and help them understand the long-term benefit of buying newer trucks, your dealership benefits from selling trucks with higher price tags. This typically results in more profit. For most people, it’s hard to see that change is good when it is happening. This is your opportunity to affect that process for your customers, and that will ultimately have a positive impact on your dealership’s bottom line. The most successful companies find ways to make change work to their advantage. Make certain you and your customers can be counted among them! n Successful people envision themselves being even more successful. Unsuccessful ones envision the opposite. www.UTA.org April 2014 7 UTA Industry Watch NADA Update Chris Visser, Senior Analyst and Product Manager, Commercial Trucks Average Retail Price by Model Year -‐ All Sleeper Tractors Under 1M Miles Adjusted for Mileage Average Retail Price and Mileage -‐ All Sleeper Tractors Under 1M Miles $60,000 580000 560000 $55,000 540000 $50,000 520000 500000 $45,000 480000 $40,000 460000 440000 Source: ATD/NADA Price Mileage 420000 400000 Jan-‐12 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-‐13 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-‐14 Feb $30,000 $70,000 $60,000 $50,000 2007 $40,000 2008 $30,000 2009 2010 $20,000 2011 $10,000 2011 model year trucks continue to push our average to record levels as they enter the market in greater numbers. In December 2013, this vintage overtook 2010 as the most-common model year sold in the retail market, although this month was an exception, with 2009s edging out 2011s. Despite their continued increase in volume, 2011s have actually gained value during this period. This performance is evidence of inadequate supply of late-model, low-mileage trucks. See “Monthly Retail Sales Volume by Model Year” and “Average Retail Price by Model Year” graphs for detail. 2012 Ju l Se p No v Ja n-‐ 14 Ju l Se p No v Ja n-‐ 13 M ar M ay n-‐ 12 ay Source: ATD/NADA $0 Ja This past winter’s severe weather impacted the volume of trucks sold, but retail pricing remained unaffected. Demand remained strong enough through the roughest months to keep pricing at or near record levels. February’s pricing was off January’s record by just $262 (or 0.5 percent). Mileage was up 8024 (or 1.5 percent), and age was 1 month older. Year-over-year, February’s pricing was $6720 (or 12.0 percent) higher, mileage was 11,251 (or 2.1 percent) lower, and age was identical. See “Average Retail Price and Mileage” graph for detail. $35,000 $80,000 M Sleeper Tractors – Retail $90,000 ar Retail and wholesale volume both returned to trend in February, after an anomalous January. Retail sleeper tractor pricing remains at record highs. Wholesale pricing is back to average levels, with age and mileage figures returning to typical positions. The market for medium duty trucks recovered to an extent, with mild strength in the Class 4 conventional segment and notable changes in the Class 6 segment. Class 8 pricing is highly dependent on engine and transmission spec, as a special study explores. $100,000 M Summary 2009s outsold all other model years for the first time in four months. 2009s averaged 554,063 miles this month, putting them at a relatively attractive point in their price/useful life cycle. This model year did see a mild downward price movement of $851 (or 1.6 percent) monthover-month, but based on recent performance, we consider this model year stable. Depreciation for the under-1,000,000-mile cohort as a whole was negligible for the first two months of the year, with 2008 and newer trucks stable at a high level and 2007 and older trucks down moderately. However, these older trucks have fluctuated up and down mildly in recent months, and we do not expect notable downward movement going forward. As for 2012s, trucks of that vintage continue to enter the market in gradually higher numbers, but there has not yet been any downward pressure on pricing. It is entirely possible that market appetite for low-mileage sleepers will remain strong enough to absorb increased numbers of this higher-production model year with no adverse impact on price in upcoming quarters. Sleeper Tractors – Wholesale Last month, severe weather kept buyers focused on only the youngest, lowest-mileage trucks available. In February, it appears that buyers went back to auctions and picked up a more typical mix of trucks. The average sleeper tractor sold at auction or dealer-to-dealer this month brought $31,691, had 723,465 miles, and was 89 months old. See “Average Wholesale Price and Mileage” graph for detail. Average Wholesale Price and Mileage: All Sleeper Tractors Under 1M Miles Monthly Retail Sales Volume by Model Year: Sleeper Tractors Under 1M Miles 400 $45,000 750000 $40,000 700000 350 2 per. Mov. Avg.(2008) $35,000 300 2 per. Mov. Avg.(2009) $30,000 250 2 per. Mov. Avg.(2010) $25,000 600000 200 2 per. Mov. Avg.(2011) $20,000 550000 150 2 per. Mov. Avg.(2012) $15,000 100 500000 $10,000 50 Source: ATD/NADA 0 $5,000 2 per. Mov. Avg.(Price) Sources: ATD/NADA and Auc2onNet M n-‐ 1 2 ar M ay Ju l Se p No v Ja n-‐ 13 M ar M ay Ju l Se p No v Ja n-‐ 14 $0 8 April 2014 450000 2 per. Mov. Avg.(Mileage) 400000 Feb Jan-‐14 Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan-‐13 Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan-‐12 Ja 650000 www.UTA.org UTA Industry Watch Average Wholesale Price and Number of Trucks Sold by Mileage Range Sleeper Tractors, YTD2014 $80,000 70 $60,000 60 $50,000 50 $40,000 40 $30,000 30 $20,000 20 $10,000 10 Price Count 9K 9K 99 0-‐ 90 9K 89 0-‐ 80 9K 79 0-‐ 70 9K 69 0-‐ 60 9K 59 0-‐ 50 9K 49 0-‐ 40 9K 39 0-‐ 30 29 9K 19 0-‐ 20 0-‐ 10 0 $0 Currently, it looks like the wholesale market is somewhat split, with interest concentrated in the under-500K and over-700K segments. We expect this trend to smooth out a bit in upcoming months, but it is logical that demand will remain strong for low-mileage trucks. By the same token, there will always be some degree of a market for low-priced, high-mileage trucks. In terms of age, model-year 2007 was again the top seller, regaining this position after giving it up for one month to 2011s. Although 2007s generally come with high mileage – averaging 867,710 year-to-date – their low price ($17,827 on average) and lack of DPF’s keeps them a popular target. As for 2011s, trucks of that vintage will continue to make a larger impact as they return off trade. As in the retail channel, we do not expect notable downward movement in any age or mileage cohort in upcoming months. Special Study - Effect of Engine and Transmission Specs on Price This month, instead of looking at performance of four-year-old trucks over time, we’re going to examine the impact of engine and transmission spec on retail pricing of popular aerodynamic models. For this study, we’ve averaged results for 3-5 year-old trucks split up by engine and transmission combinations. Models included are those that were available in the 2009-2011 model years, for which we have a statistically valid sample size. The time period is calendar year 2013. Results show not only the relative value of individual models, but the impact of spec on price. As you can see from the “Average Retail Price – 3-5 Year-Old” graph, the Volvo 780 takes top honors, with ISX/manual and D13/manual combinations essentially equal in price. The market appears to prefer a manual in this truck, given the roughly $5000 premium over 780s equipped with an automated transmission. This result is not surprising, given that owner-operators – a group that appreciates manual www.UTA.org Source: ATD/NADA $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 M 78 an 0 D1 Ca sc 3 Au ad ia to D D1 5 M 67 an 0 D1 3 Au t 38 o 7 ISX M a 67 n 0 ISX M an CX M P8 M 67 an 0 D1 3 M 38 an 6 C1 5 Pr M oS an ta r I SX Pr M oS an ta r M F M an M an ISX 38 6 M an IS X T6 60 3 ISX 0 0 D1 M an $0 transmissions – are a target market for this truck. Interestingly, the 670 returns the opposite results, suggesting stronger demand for an automated in this more fleet-oriented model. 80 Sources: ATD/NADA and Auc2onNet $70,000 $80,000 78 Interest in high-mileage trucks was considerably higher this month. The percentage of sleepers sold with over 600,000 miles returned to a more typical 69 percent, which happens to match the CY2013 average exactly. Compare this result to January’s 47 percent. Not only that, but trucks in our highest mileage band (900-999K) were the top sellers this month. See “Average Wholesale Price and Number of Trucks Sold” graph for detail. Average Retail Price -‐ 3-‐5 Year-‐Old Sleeper Tractors by Spec Adjusted for Mileage 78 Month-over-month, February’s pricing was $6858 (or 17.8 percent) lower than January’s. Mileage was 99,621 (or 13.8 percent) higher, and age was 17 months older. Again, January was an outlier. Looking at engines, Peterbilt 386 buyers valued the ISX substantially higher than the C15, with a $7474 (or 11.1 percent) difference between the two. There was also a much greater number of 386s sold with ISXs in this period, at 142 vs. 25. International ProStar buyers also preferred the ISX, paying an average of $11,012 (or 19.6 percent) more for trucks so equipped over MaxxForce counterparts. Volume for the ProStar/ ISX combination was much higher than for the ProStar/MaxxForce, at 308 vs. 74, respectively. The ISX/manual was also valued more highly in the Volvo 670 than the D13/manual, commanding an average of $1346 (or 2.1 percent) more. As with the other two models, the ISX accounted for the majority of 670s sold, at 404 vs. 106. Again, though, the price relationship reverses when the D13 is backed by an iShift. Earlier this month, we published results for 3-year-old and 5-year-old trucks separately in our Commercial Vehicle Blog. Focusing specifically on 3-year-old trucks, we know that PACCAR’s MX engine performs well in the marketplace, coming in higher spec-for-spec vs. the ISX in both the 386 and T700. The T660 brought slightly higher money with the ISX, but only by just under $700. Freightliner’s proprietary engine – the DD15 – also brought slightly more money than the ISX, with DD15 Cascadias commanding about a $700 premium. Volvo’s D13 was the exception, with the ISX outperforming the proprietary engine by almost $8000 in the 780 and about $1600 in the 670 when equipped with a manual. For 3-year-old trucks, automated transmissions represented a premium for all models save for the 780. When behind a proprietary engine, an automated transmission appears to be a value-add on a late-model sleeper tractor. Given the driver shortage, it is logical that small fleets and other buyers of late-model used iron would purchase trucks that are easy for novices to drive. Medium Duty – Class 3-4 Cabovers The medium duty cabover segment returned to trend in February after an essentially moribund January. Auction sales collected by NADA show our benchmark 4-7 year-old, Class 3-4 cabover with under 200,000 miles selling for an average of $13,668. Average mileage for that cohort was 112,307 miles. Volume was up notably, although still off the average. Month-over-month, February’s pricing was $5218 (or 38.2 percent) higher than January’s, while mileage was 48,159 (or 30.0 percent) lower. As we stated last month, January’s results are not really valid for comparison, since the unusually low number of trucks sold resulted in skewed figures. NADA continued on page 10 April 2014 9 UTA Industry Watch NADA continued from page 9 Year-over-year, February 2014’s pricing was $1556 (or 11.4 percent) higher than last February, while mileage was 1459 (or 1.3 percent) lower. See the associated graph for detail. Medium Duty – Class 6 Conventionals Last month, we stated that January’s results for our 4-7 year-old benchmark average were an anomaly due to extremely low volume driven by extreme weather. We now know that February’s volume was also unusually low (the lowest in at least five years), so we’re now looking at additional factors. One factor is our revised definition of “4-7 year-old.” As of January 2014, our definition includes the 2008-2011 model years in place of the 2007-2010 model years. Since 2008-2011 were low-build model years due to the recession, it is logical that there will be a lower number of trucks included if 2007 is removed. This factor would explain why there was a major volume drop in 2014 but not in previous years. Pricing since mid-2013 has been unimpressive. The supply of trucks with over 100,000 miles appears to be more than enough to meet demand. At the same time, 2010 and newer trucks are performing better than the average, thanks to their much lower supply. Still, the comparatively low pricing of new Class 3-4 cabovers keeps a cap on pricing of used equipment. As background, the Class 6 segment is highly exposed to the state and municipal fleet sector. These entities were generally under budget austerity during the recession, which means they kept their fleets in service longer than normal. In some cases, they skipped the 2008-2011 model years entirely. This is one factor behind the low number of 2008 and newer trucks cycling through the market. Medium Duty – Class 4 Conventionals 4-7 year-old Class 4 conventionals returned a relatively strong performance for another month. Class 4s are more heavily exposed to the consumer/end-user market than their heavier GVW counterparts, and it is likely that demand for this group continues to improve. Pricing was moderately lower than last month, at $15,192 vs. $15,845 respectively. However, this result came with higher mileage, at 115,244 vs. 102,391. Pricing is similar to this time last year, although mileage is higher. Specifically, February’s result was $782 (or 4.9 percent) lower than February 2013, but with mileage higher by 19,350 (or 16.8 percent). See the associated graph for detail. Looking at price and mileage, Class 6s returned $21,988 in February - $1485 (or 6.3 percent) lower than January, and $4999 (or 22.7 percent) higher than February 2013. February’s mileage was 180,982 – 57,960 (or 32.0 percent) higher than January, and 4472 (or 2.5 percent) higher than last February. As we mentioned, due to the extremely low volume of data, we expect to see higher than normal monthly fluctuations in these measures. See the associated graph for detail. Average Number of Used Trucks Retailed per Roo9op 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 Source: ATD/NADA 0.0 Jan-‐12 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-‐13 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-‐14 Feb Higher pricing despite higher mileage indicates a strengthening market. As we mentioned last month, due to the wide variety of applications for a Class 4 conventional, it is likely that future performance of this segment will reflect the slow but steady growth of the economy overall. 10 April 2014 www.UTA.org UTA Industry Watch Sales Volume The number of used trucks retailed per rooftop in February headed back up to a solid 6.1, continuing the unusual see-saw pattern we’ve seen since mid-2013. With most of the factors causing uncertainty through late 2013 no longer in place – and winter storms behind us – we expect monthly fluctuations in volume to moderate in upcoming months. See the “Average Number of Used Truck Retailed” graph for detail. In the wholesale channel, February recovered to a level almost identical to the 2013 average. Combined auction and dealer-to-dealer volume this month was 3261, up 476 (or 14.6 percent) from a weatherimpacted January. Year-over-year, February 2014 was up 174 (or 5.3 percent) over February 2013. We expect wholesale volume in 2014 to look similar to mildly higher than 2013. See the “Total Wholesale Sales Reported to NADA” graph for detail. Total Wholesale Sales Reported to NADA 2011 Total: 29,282 2012 Total: 34,275 Spec’ing Medium Duty Trucks for Maximum Resale Here are some key things to note: Engine Is it Gas or Diesel? Spec diesel over gas whenever possible. Horsepower/Torque 6000 2010 Total: 42,320 “Tips You Can Count On” 2013 Total: 39,179 230hp or more is prime, but keep it in perspective. The key is to find the sweet spot so a truck offers sufficient power for how it will be used initially, while also considering future resale. 5000 4000 3000 Transmission 2000 Is it manual or automatic? 1000 Sources: ATD/NADA and Auc2onNet 0 Jan-‐14 Sep Nov Jul May Jan-‐13 Mar Sep Nov Jul May Jan-‐12 Mar Sep Nov Jul May Jan-‐11 Mar Sep Nov Jul May Jan-‐10 Mar Conclusion Upcoming months should return consistent results in most segments. Sleeper tractors with less than 600,000 miles should continue to bring record pricing despite a mildly increased number of 3-4 year-old trucks entering the market. Interest in older, lower-priced models may be picking up, and we will continue to monitor that cohort to see if new trends develop. In the medium duty sector, Class 4 conventionals look the most promising, with mild upward movement predicted going forward. In general, economic conditions continue to improve, and most of the factors causing uncertainty in previous quarters are no longer in play. n The savings will be substantial upfront with manuals, however that savings will likely be wiped out at resale. Also, when spec’ing autos remember PTO’s. Color White is most common, but you may have to factor in paint or decal removal. Remember, while resale is a very important part of the life cycle, what’s most important is building the right truck for the intended job function! ~ The Medium Duty Counselor Reprinted with permission from the ATD/ NADA Official Commercial Truck Guide® www.nada.com/b2b www.UTA.org April 2014 11 UTA Industry Watch Industry News Briefs DOT Proposes “Electronic Logbooks” to Boost Efficiency and Safety The U.S. Department of Transportation (DOT) is continuing its campaign to keep truck drivers undistracted and alert, citing statistics showing that impaired driving, including fatigue, is a factor in more than 12 percent of the 129,120 total crashes involving large trucks or buses in 2012. Most recently, DOT’s Federal Motor Carrier Safety Administration (FMCSA) announced a proposal requiring interstate commercial truck and bus companies to use Electronic Logging Devices (ELDs) to improve compliance with Hours of Service rules. In addition to improving logbook data, the proposal would also greatly reduce the paperwork associated with hours-of-service recordkeeping, which is the second largest such effort in the federal government (following tax-related filings). The proposal “will improve safety while helping businesses by cutting unnecessary paperwork,” said Transportation Secretary Anthony Foxx. “By leveraging innovative technology with Electronic Logging Devices, we have the opportunity to save lives and boost efficiency for both motor carriers and safety inspectors.” DOT says the proposed rule would reduce hours-of-service violations by making it harder for drivers “to misrepresent their time on logbooks and avoid detection by FMCSA and law enforcement personnel.” DOT’s analysis shows it will also help reduce crashes by fatigued drivers, preventing roughly 20 fatalities and 434 injuries each year for an annual safety benefit of $394.8 million. “By implementing Electronic Logging Devices, we will advance our mission to increase safety and prevent fatigued drivers from getting behind the wheel,” said Federal Motor Carrier Safety Administrator Anne S. Ferro. “With broad support from safety advocates, carriers and members of Congress, we are committed to achieving this important step in the commercial bus and truck industries.” n ACT: February’s Orders Up 30 Percent Y/Y Sales are rolling along nicely so far in 2014, according to ACT Research’s latest data. The market research firm sees February’s Class 5 to 7 net orders coming in at 19,600 units, with Class 8 net orders expected at 29,200 units. These figures are preliminary but expected to be within five percent of the final figures when those are released. “Following two months of below trend order placements, Classes 5-7 net orders rose to their highest level cycle-to-date at 19,600 units,” said ACT’s president and senior analyst Kenny Vieth. “That volume represents an improvement of 14 percent from January and 22 percent compared to last February,” he added. “Medium Duty orders over the past year can be characterized as ‘slow and steady wins the race.’ Since October, orders have been booked at a 211k SAAR, while going back to the beginning of Q3’13 produces a net order SAAR of 210k units. Over the 12 months ending February, 206k net orders were booked,” Vieth said. For further information visit http://www.actresearch.net. n Trucking Conditions Index Very Positive: FTR FTR agrees that so far 2014 is shaping up as a good one for the industry. Its Trucking Conditions Index (TCI) reading of 8.82 for January “reflects a very positive environment for truckers in early 2014,” FTR concluded. The market analysis firm expects the index to remain high “as regulatory drag keeps capacity tight.” The index increased 2.8 points from December to January, which FTR said reflects ongoing improvements in truckload rates that started last summer with the Hours of Service changes. “While freight certainly took a hit to start 2014 numerous other indicators are positive for the industry and line up with our expectations for the remainder of the year,” said FTR’s Jonathan Starks. “Namely, the capacity situation for trucking was highlighted when the severe weather hit and capacity shortages started occurring. These shortages illustrate that the industry has been operating with much less surge capacity available than in the past, and spot market pricing responded and has stayed elevated through much of February,” Starks added. n MHC Kenworth – Kansas Named 2013 PACCAR Engine Dealer of the Year MHC Kenworth– Kansas City received the 2013 PACCAR Engine Dealer of the Year award for the United States and Canada, at Kenworth’s annual Dealer Meeting. The award has been given out for three years and MHC has earned it twice. The award encompasses MHC Kenworth – Kansas City locations in Columbia, Kansas City, and St. Joseph, MO, and Olathe and Topeka, KS. MHC Kenworth– Kansas City was also selected from among Kenworth’s five Gold Award winners for 2013. “MHC has had great success with the PACCAR MX-13 engine due to its outstanding performance in fuel economy and drivability,” CEO Tim Murphy said. “We are honored to receive Kenworth’s PACCAR Engine Dealer of the Year award. This award is a testament to our commitment to our customers to help them realize the value of the MX, provide them with world-class service, and do Whatever It Takes® to support them every day.” “It is a great honor once again for our company to receive this award,” Regional Vice President Steve Mayhew said. “With the number of PACCAR MX engines running in the Midwest, we continue to provide superior customer service, convenient locations, and extended hours to meet our customers’ expectations.” For more information visit mhctruck.com. n 12 April 2014 www.UTA.org UTA Industry Watch Isuzu Debuts New 2014 and 2015 N-Series Models Isuzu Commercial Truck of America, Inc., recently unveiled its lineup of 2014 and 2015 N-Series diesel models. The company also announced that it would extend its 24 months/60,000 miles covered maintenance program to all the diesel models sold through June 30, 2014. Isuzu announced the news as part of its 30th anniversary celebration of Isuzu trucks entering the U.S. market. 2014 NPR ECO-MAX Isuzu’s increased the allowable frontal area of its 12,000-lb. GVWR NPR ECO-MAX for the 2014 model year, from 6.92 square meters to 7.4 square meters. This means non-air-deflector equipped models can handle bodies with inside heights of up to 85 inches (a boost of six inches), without application approval from Isuzu. (Models equipped with the air deflector can accommodate bodies with inside heights of up to 91 inches with Isuzu application approval.) Also, the 151-inch wheelbase ECO-MAX model will now offer a dual fuel tank option. Isuzu said the second tank is side mounted and carries 33 gallons of fuel. While pricing isn’t yet available, the company said it will be equivalent to the dual fuel tank option already available on Isuzu NPR-HD, NQR, and NRR models. “These changes make the NPR ECO-MAX more capable, versatile, flexible and convenient than ever, meeting the needs of a wider variety of owner-operators, drivers and vocations,” a company spokesperson said. 2015 NPR-HD, NQR and NRR Isuzu also announced that all 2015 NPR-HD, NQR and NRR models offer new 19.5-inch Bridgestone M895 low-rolling resistance tires, which the company says will improve fuel efficiency without sacrificing strength or durability. The tires incorporate “stone ejector design” to help protect against stone drilling for enhanced casing durability, closed shoulder design for increased wear life, dual sidewall protector that resists cuts and scrapes, and reinforced steel casing for long life and “retreadability.” Isuzu added that for the new 2015 model year, the 4J 3.0-liter 4 cylinder turbo-diesel engine will adopt the Denso air conditioning compressor already found on the Isuzu 4H 5.2-liter 4 cylinder turbo-diesel engine. “The upgrades to our 2015 NPR-HD, NQR, and NRR trucks will add to their reputation for efficiency, ruggedness, driver comfort, and environmental friendliness,” according to Isuzu’s spokesperson. Michelin Launches Nationwide Truck Care Network Michelin Americas Truck Tires recently announced “Michelin Truck Care,” a national network of mechanical service providers for trucks. Launched in March, the network will feature dedicated fleet maintenance managers and technicians, plus “standardized services” that Michelin will audit. Mobile maintenance visits, “consistent nationwide pricing,” integrated fleet maintenance systems, and “the assurance of high quality parts,” will also be included the company said. The service will give fleet managers the tools to “expertly manage their maintenance, control costs, and be assured the job will be done properly,” Michelin said in a release. Adding: “It allows managers to spend less time gathering data and more time making decisions.” Michelin said there will be more than 100 service locations by the end of this year. Michelintruck.com/truckcare lists participating service locations, which now includes Colony Tire, Raben Tire, Snider Fleet Solutions, and Service Tire Truck Centers among others. In addition to the network of service centers, mobile maintenance is offered. The following services are available through either option: ■■ Preventative maintenance (PM) for tractors and trailers to include oil, lube, and filter service ■■ DOT annual inspections ■■ Electrical repair, including lights, charging, and starting ■■ Brake adjustments, repair, and replacement ■■ Wheel-end work to include seals and bearings ■■ Suspension repair and replacement ■■ Mud flaps ■■ Minor body repair to trailers and other service repairs ■■ Reefer PM services Michelin audits the procedures and services “to ensure standardized quality throughout the network and consistent parts and labor pricing.” It uses standard repair times and vehicle maintenance reporting standards coding. Further information is available at www.MichelinTruck.com. n For more information, call (866) 441-9638 or visit www.isuzucv.com. n Industry News Briefs continued on page 14 www.UTA.org April 2014 13 UTA Industry Watch Industry News Briefs continued from page 13 Used Commercial Vehicle Registrations Up for 2013: Polk If you thought that 2013 was a good year for the industry you were right. For 2013, U.S. combined new and used commercial vehicle (GVWs 3-8) registrations came in at 1.25 million units, an increase of 4.3 percent over 2012’s tally, Polk’s analysis found. New registrations climbed 3.8 percent; used transactions were up 4.7 percent over 2012 volumes. Polk added although combined commercial vehicle registrations were up over 2012’s numbers, registrations “have been virtually flat over the past three years at an average of 1.245 million units each year.” But used registrations have outpaced new ones for five years running. Polk said used transactions accounted for 54.3 percent of total commercial vehicle registrations in 2013, up slightly from 2012’s 54.1 percent figure. Used Commercial Vehicle Registrations for 2013 Calendar Year VIN-Defined Gross Vehicle Weight 2013 Used Commercial Vehicle Transactions (000’s) Percentage Change from 2012 2013 Share of Used Commercial Vehicles GVW 3 GVW 4 GVW 5 GVW 6 GVW 7 GVW 8 TOTAL 206 63 36 59 54 261 679 7.1 6.3 9.3 8.3 5.4 1.1 4.7 30.4 9.5 5.2 8.6 7.9 38.4 100.0 Source: IHS Automotive, based on Polk new commercial vehicle registration data. 2013’s used commercial vehicle registrations reached 679,000, a boost of 4.7 percent over 2012, and the second highest recorded number of annual transactions since Polk began tracking these in 2004. (Used transactions peaked in 2011 at 791,300 units.) “Strong demand continues for clean used equipment to replace older equipment as exhibited by year-over-year increases in each of the GVWs for 2013,” Polk said in a release. “The continued strength of used commercial vehicle transactions during the 2013 calendar year reflects a competitive market for clean used equipment as it becomes available,” Polk’s Gary Meteer added. “We see high demand for clean used equipment for the replacement of significantly older (pre-2000 Model Year) equipment, and our team continues to monitor the age of the vehicle population within each GVW,” he continued. “Our analysis indicates that over the past five calendar years more than 1.5 million pre-2000 model year commercial vehicles have been phased out, replaced by newer used equipment.” The tally for 2013’s used GVW 8 transactions reflected “performance lower than historical levels as a result of the continued shortage of clean used equipment,” Polk found. This is mostly based on the low numbers of new GVW 8 registrations during the 2008-2010 calendar years. n 14 April 2014 June 17 & 18th, 2010 The 9th Annual UTA Jerome Nerman Family Foundation Golf Open Fundraiser Wednesday, June 25 6:00 – 9:00 p.m. Welcome Reception at the Adams Pointe Conference Center, Marriott Courtyard KC East 1400 NE Coronado Dr. Blue Springs, MO 64014 Thursday, June 26 Golf Outing at the Adams Pointe Golf Club 816-220-3673 • 1601 R.D. Mize Road http://www.adamspointegolfclub.com Breakfast will be served at the course from 7:00 – 7:30 a.m. Tee Time is at 8:00 a.m. Show Your Support and Sponsor this Charitable Event! WWW.UTA.ORG www.UTA.org UTA Industry Watch From Where We Sit By the time you read this spring will have certainly sprung. You’re probably busy mowing the grass, putting in the garden, and decorating the porch. Just so you know, we’re writing this while awaiting yet another Winter Storm Advisory! Here we are still trapped in the winter that just won’t end, with upward of five inches of snow predicted overnight. We’ve kept our cool and our sense of perspective pretty well throughout the onslaught of this seemingly endless winter. Any day we get to wake up on this side of the lawn is still a good day, in our opinion, but many of our friends, neighbors, and loved ones have had more than enough. We keep telling them that Old Man Winter will succumb to the calendar just the same way all the rest of us do. Judging by the rolling eyes and pursed lips that greet us with this statement, we do recognize that this is cold comfort—and, yes, that pun was intended. So what’s our secret for staying cheerful? Okay, we’ll share it. Naps. That’s right, you read it right, naps. On any day that we possibly can, we sneak off for an hour or two in dreamland just like babies and toddlers do. Actually, it seems all humans might be happier catching a few winks after lunch. And, just like those little ones, we tend to wake up happier and able to handle the remainder of the day in much better spirits. This morning’s Washington Post had a fascinating article about how Americans have become so much busier in the 21st century than we’ve ever been before, and that’s actually sad. The headline for the article was “You’re Probably Too Busy to Read This,” and it focused on studies that prove we’ve made life much harder than it’s ever been before. The writer reported interviewing people who claim to be so busy that they’ve decided not to have children, because they can’t add that to their to-do list. Now you might think, well, yeah, sure you’re reading the Washington Post and Washington, DC, like so many other big coastal cities, is where life is hardest and busiest. But the bulk of the research quoted in the article comes from Professor Ann Burnett at North Dakota State University in Fargo, ND. “Life is stressful in Fargo,” she was quoted as saying. “People are going nuts.” Other researchers have found the same thing to be true, no matter where their subjects come from. According to the article, one study in 2012 found that 38 million Americans shop on their smart-phones while sitting on the toilet! Too much information? Absolutely, but we have no one to blame except ourselves. What has made us all so frenetic that we can’t even bother to get around to having children? Most likely the answers lie with those very same devices that help us to shop while in the bathroom. Because we can be connected anytime and from anyplace, it seems an obligation to stay connected. We want information and communications available at all times. We want to be able to answer all questions and solve all problems the instant they occur. Life is bound to carry you away if you approach it with that attitude. Now, maybe we’re giving ourselves away, but we both remember a time when sitting on the stoop after dinner or having the neighbors over for dinner was just part of the daily and weekly flow of life. Our parents worked hard, but they also made time to spend with us. Road trips included roadside picnics, which not only saved money, but also gave the kids a chance to run around and the driver a chance to rest a while. There was no fast food that could do the same, and so what if we got to our destination an hour or two later? Well, speaking just for the two of us, we’re not buying into the story we’re being fed in 2014. We not only made time to have the children, but we also made time to eat dinners with them, and today we make time to enjoy them and their families as often as we can. We’re pretty sure as we await that final and eternal nap, we won’t look back and wish we’d worked harder. Sure, we meet our deadlines and keep the lights on, just like everyone else does. But we also know that when that day comes we’ll look back and savor the memories of those wonderful times we spent with the people we love and those glorious naps that helped us turn never-ending winter into the first burst of blessed spring. At least that’s the way it looks from where we sit. Deb and Brad Schepp editor@uta.org www.UTA.org April 2014 15 UTA Industry Watch 16 April 2014 www.UTA.org UTA Industry Watch www.UTA.org April 2014 17