toea wisil - Brand Ambassadors

INSPIRING A NATION:
THE PRIDE
OF PNG
TOEA WISIL
Born: 1988 in Banz, Western Highlands, PNG | Sport: Athletics
Crowned the Sprint Queen of the Pacific, Toea
Wisil has certainly made her mark in the Papua New
Guinean sports scene, inspiring young athletes all
across Oceania.
From humble beginnings in the Western Highlands of PNG, Toea is proving that no matter
your circumstances through hard work and dedication you can achieve greatness.
Toea burst onto the international athletics stage after her efforts at the 2003 inaugural PNG
Games where she impressed the then president Tony Green with her performance in the
400m sprint which led to her being invited to attend two national training camps.
Toea has never looked back. Toea has been crowned Papua New Guinea’s Sports Woman
of the Year in the SP Sports Awards in 2010 and 2011, flag bearer at the 2012 London
Olympics as well as one of the Games Ambassadors for the 6th PNG Games in 2014, Toea’s
determination and commitment to continually improving herself and pushing herself is
paying off.
Achievements
Toea’s career has seen her compete in the world’s most prestigious sporting events. In 2012
Toea had the pleasure of being Papua New Guinea’s flag bearer at the London Olympic
Games.
Some of her notable accomplishments on the track is 5 Gold Medals won at the 2011 Pacific
Games in New Caledonia, winning the 100m, 200m, 400m, 4 x 100m relay and 4 x 400m
relay.
In April 2013 Wisil became the first ever Papua New Guinean to hold an Australian national
track title when she claimed the 100 metres in Sydney. In 2010 she missed out on PNG’s
first ever track and field medal at the Commonwealth Games by just 0.04 of a second, in
finishing 4th in the 100m.
In 2014, Toea was announced as an official games ambassador of the 2014 PNG Games in
Lae, PNG.
2
Toea Wisil is
PNG’s most
celebrated
female
athlete
Toea and your brand
Toea Wisil is PNG’s most celebrated female athlete, her dedication and commitment to her
sport has seen Toea become one of the most recognisable athletes in the Pacific region.
She is currently fit and training very well and on track to take multiple Gold medals at the
upcoming Pacific Games in Port Moresby, Papua New Guinea.
If your organisation is looking to grow in the PNG Market, raise brand visibility, credibility or
loyalty then a partnership with Toea Wisil is a prime opportunity.
Developing a sponsorship package tailored to your business needs is possible and with Toea’s
brand, business objectives ranging from stimulating sales, through to motivating employees
and show casing social responsibility, can be delivered on.
TOEA WISIL - THE PRIDE OF PNG
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INSPIRING A NATION THE PRIDE OF PNG: TOEA WISIL
ATHLETIC SCHEDULE - COMPETITION SCHEDULE
Date
Venue
21 February 2015
Adelaide Track Classic
7 March 2015
Brisbane Track Classic
6-8 March 2015
Queensland Championships
14 March 2015
Sydney Track Classic
26-29 March 2015
Australian Athletics Championships, Brisbane
17-19 April 2015
PNG National Games, Lae PNG
8-10 May 2015
IAAF Oceania Area Championships, Cairns
15-18 July 2015
Pacific Games, Port Moresby, PNG
22-30 August 2015
IAAF World Championships, Beijing, China (if selected)
February-March 2016
Track Classic Series in Australia
(there are 7 Meets in the series and Toea should do at least four)
March 2016
IAAF World Challenge, Melbourne
18-20 March 2016
IAAF World Indoor Championships Portland, Oregon USA
March or April 2016
Australian Championships, Brisbane - dates & location TBC
April-May 2016
PNG National Championships - dates & location TBC
May-June 2016
IAAF Oceania Area Championships - dates & location TBC
5-21 August 2016
Olympic Games, Rio de Janeiro, Brazil
February-March 2017
Track Classic Series in Australia
(there are 7 Meets in the series and Toea should do at least four)
March 2017
IAAF World Challenge, Melbourne
March or April 2017
Australian Championships, Brisbane - dates & location TBC
April-May 2017
PNG National Championships - dates & location TBC
May-June 2017
IAAF Oceania Area Championships - dates & location TBC
August 2017
IAAF World Championships, London, England UK
TBC 2017
Pacific Mini Games - dates & location TBC
4-15 April 2018
XXI Gold Coast Commonwealth Games
4
TOEA WISIL - THE PRIDE OF PNG
5
INSPIRING A NATION THE PRIDE OF PNG: TOEA WISIL
PROFESSIONAL RANKING
Data on Toea Wisil as at 30/01/15
IAAF DATA
Event
PB
PNG Record
2014 Aust Rank
World Top 20 *
60m
7.46
a
#
7.19
100m
11.41
3
11.06
200m
23.46
a
7
22.61
400m
53.19
a
Did Not Compete
50.87
# Australia does not keep extensive data on 60m event
* Avg 20th best performance in the world across 2012, 2013 and 2014
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TRAINING SCHEDULE
Toea is based on the Gold Coast where she trains at the Griffith University athletics track
under the guidance of Sharon Hannan the former coach of Australian Sprinter Sally Pearson.
The below training schedule demonstrates the commitment Toea has to her chosen sport
and hopefully soon we can incorporate a time table for education to become a part of her
weekly routine.
Day
Time
Activity
Venue
Monday
2pm
Sprints
Griffith Uni Athletics Track
Tuesday
8:30am
Gym
Griffith University
Tuesday
2:30pm
Sprints
Griffith Uni Athletics Track
Wednesday
7:45am
Pool
Gold Coast Aquatic Centre
Wednesday
9:00am
Plyometrics
Griffith Uni Athletics Track
Thursday
2:30pm
Sprints
Griffith Uni Athletics Track
Friday
7:45am
Pool
Gold Coast Aquatic Centre
Friday
9:00am
Gym
Griffith University
Saturday
8:00am
Sprints or Competition in Brisbane
(usually 1pm-8pm)
Griffith Uni Athletics Track
Sunday
REST
TOEA WISIL - THE PRIDE OF PNG
7
INSPIRING A NATION THE PRIDE OF PNG: TOEA WISIL
OPERATIONAL COSTS
Below provides insight into the costs associated with being a professional athlete –
approximately $40,000 AUD per annum.
Weekly Expenses
Accommodation
$250.00
Living Allowance
$150.00
Transport(Bus/Train or Private Vehicle)
$70.00
Massage/Physiotherapy
$80.00
Coaching Fees (Sharon Hannan)
$49.50
Track Fees - 6 @ $3.50
$21.00
Pool Fees - 2 @ $5.50
$11.00
TOTAL PER WEEK
$631.50
Additional Annual Expenses
Hospital Insurance - $105 per month**
$ 1,260.00
Medical - Doctor/Medication etc
$ 60.00
Gym Fees per year - Currently
$ 380.00
Athletics Club Registration per season
$ 260.00
Spikes and Joggers (Training & Competition)
$ 480.00
Training attire
$ 450.00
Club Competition Uniform
$ 140.00
Total Additional Expenses per Year
$ 3,030.00
Competition Travel Schedule 2015 Jan-March
Nights
Airfares
N/A
N/A
Brisbane Classic 7 Mar Brisbane (Qld Champs)
N/Rqd
N/Rqd
Queensland Champs (Brisbane)
N/Rqd
N/Rqd
Sydney Classic
1
$220
Melbourne World Tour
2
$240
Australian Championships (Brisbane)
3
N/Rqd
Adelaide & Perth Classic
Taxis, public transport or Hire Vehicle (shared)
Approx $120pn for Accommodation
Add 10% contingency.
ESTIMATED TOTAL
8
$120
720.00
580.00
72.00
58.00
792.00
638.00
TOEA WISIL - THE PRIDE OF PNG
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INSPIRING A NATION THE PRIDE OF PNG: TOEA WISIL
Apparel Opportunities
Prospective Sponsors will have the opportunity to align their brand with Toea Wisil in a number of
different contexts:
1. During competition – under IAAF rules no sponsors other than apparel companies such as
Nike/Asics can be on the garments all athletes wear during competition.
2. At training/warming up – Toea will wear a custom made shirt affording branding opportunities
for her sponsors at events that can attract media attention, but again this is subject to IAAF
rules in terms of at what point she can no longer wear this.
3. Educational appearances – a custom made shirt for her educational sponsor/s will be worn by
Toea for appearances relating to the work she will be doing to advocate literacy and education.
4. Whilst travelling or participating in general media appearances – it is proposed that when Toea
is travelling she will wear a custom made polo shirt which will depict her Principal and Major
sponsors only. Likewise when she is participating in scheduled media appearances that are not
part of a specific event that may be subject to sponsorship restriction that she wear this same
custom made polo shirt that will depict the principal sponsor and major sponsors.
** Please note that the Principal and Major sponsors will have the right to have Toea wear their own
shirts, caps etc for the purposes of leveraging their association.
MAJ
SPON OR
SOR
MAJ
SPON OR
SOR
R
MAJO OR
S
SPON
R
MAJO OR
S
SPON
at training
YOUR LOGO
HERE
MAJ
SPON OR
SOR
R
MAJO OR
S
SPON
MAJ
SPON OR
SOR
R
MAJO OR
S
SPON
MEDIA APPEARANCES
YOUR LOGO
HERE
EDUCATIONAL APPEARANCES
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Education
Public Relations
Toea Wisil is a proud Papua New Guinean but like many in PNG she
is illiterate. It is estimated that over 680,000 children aged 6-14
remain out of school. Literacy rates are in general are low and in
females particularly, very low.
Toea’s image has graced the front and back pages of the Post
Courier and National newspapers. She was recently an ambassador
for the PNG Games and as such had significant exposure on TV. She
has been seen on billboards and you only need google her name and
you can see her online presence.
Toea is already a powerful conduit to masses of engaged and
passionate Papua New Guinean’s, this is set to increase on the back
of the 2015 Pacific Games and thus will only serve to amplify the
message she can deliver.
With an education, Toea’s ability to deliver this message becomes
infinitely more powerful. As such, an Education partner or partners
is required to provide the necessary financial support (direct to the
provider) to achieve this end.
Given her training commitments Toea’s only option is to have a
private tutor and given past attempts to get some education for
her it is evident Toea requires intensive (starting with the basics)
teaching.
Processes are in place to facilitate media equivalency for your
brand through any association with Toea, dependant on the level of
investment.
Professional Development
Toea is supported by her coach Sharon Hannan. But this is no
ordinary coach and athlete relationship, she is coaching life skills
too. Sharon guides Toea in all facets of her life from helping her with
her budget to sourcing a vehicle to get around.
Brand Ambassadors Director Terry Johnston is assisting Toea (and
Sharon) to understand her obligations to sponsors, the return they
seek on their investment and what it means to build equity in her
own brand.
TOEA WISIL - THE PRIDE OF PNG
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Sponsorship Model
Below is the proposed sponsorship model designed to provide the necessary funding for Toea to operate as a professional athlete, to gain a
much needed education and ultimately assist in setting her up for a life beyond her athletic career.
Toea’s Principal Sponsor is the Bank of South Pacific. They have been and continue to be a highly valued supporter of Toea Wisil. There are
two major sponsorships available at $17,000 AUD each and a number of supporting sponsorships available for those companies who can
provide cost relieving in kind support, in certain areas necessary for Toea to operate as a professional athlete.
It is proposed that the education partner (or partners) are kept separate to her sponsors supporting her athletic endeavours. That is, it is
proposed that a customised suite of benefits will be tailored for the sponsor/s in this space given the opportunity to position Toea as a role
model for improving literacy rates and truancy.
Sponsorship Hierarchy
Principal Sponsor
Principal Sponsor
Major Sponsor
MAJOR Sponsor
Education Partner
Supporting Sponsor
No. of sponsors
1
2
3
4
Designation
Principal Sponsor
Designation and/or
integrated logo
Major Sponsor
Designation
Education/integrated
logo
Supporting Sponsor
Designation
Nature
Cash
Cash
Cash/Kind paid direct
to service provider
IN KIND
Target Amount year 1
per tier (AUD)
Negotiable
17,000
50,000
Negotiable
Total (AUD)
Negotiable
34,000
50,000

Exclusivity



Negotiable
Appearances


Negotiable
Negotiable
Use of Image



Negotiable
CONTACT
Please contact Terry Johnston, Director, Brand Ambassadors
to discuss a tailored partnership program.
+61 419 757 896 | E: tj@brandambassadors.net.au
EDUCATION PARTNER
supporting sponsor