S13/ Laura Schaffer Public Relations Manager 510-558

Transcription

S13/ Laura Schaffer Public Relations Manager 510-558
S13/
Laura Schaffer
Public Relations Manager
510-558-2909
lschaffer@mountainhardwear.com
Casey Ishida
Public Relations Coordinator
510-558-2913
cishida@mountainhardwear.com
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Active Cooling Technology
Water-Repellent Down Insulation
Cool.Q ZERO is a sweat-activated cooling technology. Its tiny circles are
filled with a lightweight, sweat-activated cooling agent that lowers the
overall temperature of the fabric, accelerates the wicking process and
helps your body minimize heat and maximize energy.
Q.Shield Down is a giant leap forward in down performance. Individual
down fibers are infused with a permanent water repellency that helps
maintain insulating performance even when exposed to moisture so the
down keeps you warm even when wet.
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Dry Wicking Waterproof-Breathable Protection
Dry Wicking Moisture Management
Wick.Q EVAP is a wicking technology that provides faster, drier moisture
management. Its network of tiny channels disperses moisture more
efficiently, improving evaporation and keeping the wearer cool and dry.
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Dry.Q EVAP provides drier feeling waterproof-breathable protection.
It combines the industry-leading waterproof-breathability of Dry.Q
with EVAP, an interior-surface wicking technology that accelerates
evaporation for more breathability and comfort.
S13⁄
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The Big Chill∕
No matter how strategically you’ve planned your race, your clothing, your
diet, your pace, there’s one thing that can always take you down: heat. As the
thermometer climbs, so does energy consumption. The more energy your body
spends fighting the heat, the less it can send to your legs. Until now, your only
option was to wear less clothing.
94º
Max King⁄
World Mountain Running Champion
Tirana, Albania
September 11, 2011
102º
Dakota Jones⁄
Grand Canyon Rim to Rim to Rim
Tirana, Albania
April 23, 2012
105º
Ellie Greenwood⁄
Winner, Western States 100
Squaw Valley, CA
June 25, 2011
S13⁄
Max King, Grand Canyon ⁄ Photo: David Clifford
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The Journey∕
Three different climbers from three different worlds on one big trip together.
We’ll follow Ethan and Angie from training and travel to competitions and
celebrations. When the comps end, we’ll watch them step out of their comfort
zone and travel to the kind of remote climbing environment where only Mike
can take them.
Angela
Payne
Mike
Libecki
Ethan
Pringle
Age: 28
Home: Boulder, CO
Age: 39
Home: Cottonwood Heights, UT
Age: 25
Home: San Francisco, CA
Who you are in one sentence:
I am a stubborn Midwesterner who values excellence and
authenticity and is constantly
striving to find the perfect
balance between self, others,
pride, humility, ambition and
contentment.
Why did you choose a career
that requires so much travel?
Without the friends I have
made around the world, I would
never have experienced the
joy, the climbs, the experiences
of travel that keep me striving
to get on my next expedition.
Specialties within your sport:
Clipping draws, wrestling
pebbles, thrashing cracks
The accomplishment related
to your sport that you’re most
proud of?
Climbing The Automator V13,
and becoming the first woman
to climb a boulder problem
confirmed at that grade.
Favorite way to spend a Sunday
afternoon:
Winter: Skiing with my daughter. Spring: Hiking with my
daughter and dogs. Summer:
At the beach with my daughter
and dogs. Fall: Mountain biking
with my daughter and dogs.
What advice would you give
to newcomers to climbing?
Be confident, don’t hesitate,
stay relaxed — I think these
are the building blocks to success in climbing. Also drink lots
of water.
S13⁄
What inspires you?
Art, music, photography,
nature, justice… rocks? People
on rocks?
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Blazar Pullover∕
Designed and developed for Ueli Steck and made with the Ghost Whisperer
fabric, this waterproof, breathable, air permeable pullover weighs in at only 8 oz.
Perfect for super fast alpine ascents.
Men
State Orange
Shark
S13⁄MSRP $450
Ueli Steck ⁄ Photo:Jonathan Griffith
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Quasar Insulated
Pullover∕ Part of the Ueli Steck Project, this pullover combines our ultralight 15 denier
Dry.Q™ Elite fabric with 80g of Thermic Micro insulation to make it the ultimate
high altitude climbing piece.
Men
State Orange
Ueli Steck ⁄ Photo: Robert Frost ⁄ Sender Films Photo
Shark
S13⁄MSRP $340
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Ghost Whisperer
Down Jacket∕ At 7 oz, this down jacket is as light as a handful of paper clips, and far more
comfortable and useful. Add 850 Q.Shield™ DOWN to the mix and you get
ultralight, water-repellent warmth that feels like nothing more than warm air.
Men
Deep Water
Acid Green
State Orange
Steam
Black
Tippet
Red Hibiscus
Steam
Black
Women
Purple Lotus
Janet Bergman, Pakistan ⁄ Photo: Freddie Wilkinson
S13⁄MSRP $300
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Sitzmark Jacket∕ This hybrid shell strategically places stretchy Effusion fabric with 40 denier
3-layer Dry.Q™ Elite fabric to make this jacket ideal for extremely dynamic climbs.
Men
Sea Level
Deep Water
State Orange
Russet Orange
Shark
Black
Ruby
Purple Lotus
Grape Juice
Shark
Black
Women
Red Hibiscus
Dawn Glanc, John Muir Trail ⁄ Photo: Ben Ditto
S13⁄MSRP $450
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Stretch Capacitor
Jacket∕ 15 denier Dry.Q™ EVAP fabric combined with strategically placed stretch
panels makes this is the ultimate fully-waterproof, 2.5-layer spring shell.
Men
Acid Green
Backcountry
Static Blue
Deep Lagoon
State Orange
Russet Orange
Plum
Bounty Blue
Jewel
Black
Black
Black
Black
Women
Blossom Pink
S13⁄MSRP $280
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Plasmic Jacket∕ Everything you want in a reliable, full function shell for only $140. Dry.Q™
EVAP keeps the wearer drier and more comfortable, the exposed waterresistant zipper provides a clean look, and the jacket is lightweight and
packable for a wide range of uses.
Men
Backcountry Green
Acid Green
Canteen
Mountain Red
Shark
Black
Spring
Bounty Blue
Jewel
Sea Salt
Steam
Black
Blue Ridge
Collegiate Navy
Berry Jam
Purple Lotus
Women
S13⁄MSRP $140
Dawn Glanc, John Muir Trail ⁄ Photo: Ben Ditto
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Way2Cool Tank∕ After Dakota Jones tested Cool.Q™ ZERO while running the Grand Canyon
R2R2R in this shirt he said, “It’s not a joke, it works. It’s noticeable.” Cool.Q™
ZERO actively cools while MicroClimate Zoning™ ventilates, making this the
most advanced running tank on the planet.
Men
State Orange
Static Blue
White
Geyser
Purple Lotus
White
Women
Dakota Jones and Max King, Grand Canyon ⁄ Photo: David Clifford
S13⁄MSRP $58
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Way2Cool
Short Sleeve T∕ After Max King tested Cool.Q™ ZERO while running the Grand Canyon R2R2R
in this shirt he said, “This real world test blew away our expectations…the
stuff just works.” Cool.Q™ ZERO actively cools while MicroClimate Zoning™
ventilates, making this the most advanced running T on the planet.
Men
State Orange
Static Blue
White
Geyser
Purple Lotus
White
Women
Max King and Dakota Jones, Grand Canyon ⁄ Photo: David Clifford
S13⁄MSRP $65
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Apparition Jacket⁄
This wind jacket provides protection from the elements with Wick.Q™ EVAP
for faster wicking and a drier feel than traditional wicking fabrics and a DWR
finish to repel water.
Men
Acid Green
Deep Lagoon
Black
Tippet
Red Hibiscus
Purple Lotus
Women
S13⁄MSRP $90
Grand Canyon ⁄ Photo:Jonathan Griffith
Black
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Ghost Whisperer
Hooded Jacket∕ Weather protection in your pocket, now with a low profile hood and full zipper.
The nylon ripstop fabric is a highly wind- and water-resistant 7 denier by 10
denier. Producing this unique shell fabric is a tediously slow weaving process
that only one mill in the world is capable of undertaking.
Men
State Orange
Acid Green
Geyser
White
White
Women
S13⁄MSRP $165
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Way2Cool
Rappel Bandana∕ A bandana has never been so cool. This can be worn as a bandana to keep hair
back and protect your forehead from the sun, or it can be worn as a neck and
face gaiter to protect the lower half of your face. The fast-drying, wicking,
sturdy stretch fabric has Cool.Q™ ZERO to actively cool while protecting.
Tippet
Blue Ridge
S13⁄MSRP $30
Steam
Black
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Way2Cool Arms∕ Arm warmers are so last season. Cool.Q™ ZERO active cooling technology
makes these the most advanced arm coolers on the planet.
Try them, you’ll see.
Black
Max King and Dakota Jones, Grand Canyon ⁄ Photo: David Clifford
White
S13⁄MSRP $30
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Nova Stretch Visor∕ Comfortable, safe and cool. Cool.Q™ ZERO provides an immediate and ongoing
cooling sensation, a wide brim provides full face coverage, the stretch fit
provides comfort and a high-visibility reflective print aids running at night.
Purple Lotus
Dakota Jones and Max King, Grand Canyon ⁄ Photo: David Clifford
Acid Green
S13⁄MSRP $30
Black
White
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Quasar Running Cap∕
All you want in a running cap – Cool.Q™ ZERO provides an immediate and
ongoing cooling sensation while lightweight mesh sides provide ventilation
and a wide brim provides full face coverage.
Men
State Orange
Black
White
Black
White
Carinae Running Cap⁄Women
Geyser
S13⁄MSRP $35
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Ravine Supreme
Long Sleeve Shirt∕
This shirt is totally threadless. Seriously. Fully welded, it’s low profile and chafefree, and all over Wick.Q™ EVAP disperses moisture for quick evaporation.
Men
Shark
Impulse Blue
Bone
Coralake Supreme Long Sleeve Shirt⁄Women
Blossom Pink
Cool Wave
S13⁄MSRP $120
Grey Ice
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Chiller Long Sleeve
Shirt∕
The coolest hiking shirt on the planet. Look cool with the wrinkle-resistant,
quick-drying and durable fabric and be cool with the Cool.Q™ ZERO active
cooling technology.
Men
Grill
Grey Green
White
Aquarium
Grey Green
White
Women
Angie Payne, Vedauwoo, Wyoming ⁄ Photo: Tim Kemple
S13⁄MSRP $100
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SuperMegaUL 1∕ Our lightest 1-person backpacking tent, the SuperMegaUL 1 is designed for
the fast backcountry traveler. Nothing was sacrificed to make this 1 lb 14 oz –
it is truly freestanding and offers a dry-entry vestibule for added storage
and convenience.
Smokey Sage
John Muir Trail ⁄ Photo: Ben Ditto
S13⁄MSRP $350
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Skyledge 3 DP∕ For the serious backcountry user, our freestanding Skyledge DP tents are impressively lightweight without sacrificing strength or durability. The DryPitch™
system lets you pitch the fly first and then set the canopy up beneath it and out
of the rain. The 3-in-1 pitching system allows the tent to be pitched any of three
ways: fly only, canopy only or fly plus canopy. Includes footprint.
Smokey Sage
Blue Ridge
S13⁄MSRP $550
Steam
Black
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Hoop Dreams 4∕ The Hoop Dreams 4 is a lightweight teepee-type shelter. One Trussring™, one
center support pole and a layer of fabric completes the frame and provides
shelter large enough to serve as a backpacking group tent or picnic shelter in
the rain—sleeps/seats 4.
Green Mountain
Dawn Glanc and Matt Hart, John Muir Trail ⁄ Photo: Ben Ditto
S13⁄MSRP $250
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Nothing But Net 4∕ Nothing But Net 4 is ready to be used wherever the bugs are. Used on its own or
in conjunction with the Hoopla 4 or Hoop Dreams 4, this shelter provides a bugfree zone using the Trussing™ technology, mesh fabric and one trekking pole.
Dawn Glanc and Matt Hart, John Muir Trail ⁄ Photo: Ben Ditto
S13⁄MSRP $200
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Phantom 32∕
A favorite among the Mountain Hardwear family, our Phantom bags got a serious
upgrade this season with Q.Shield™ DOWN, so these 800-fill down bags are
comfortable, extremely lightweight AND they keep you warm even when wet.
Men
Backcountry Green
Phantasia 32⁄Women
Pixie
S13⁄MSRP $380
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UltraLaminina 32∕
The UltraLamina is too good to not have a women’s counterpart. Engineered
to be the lightest and warmest women’s synthetic bag available, this 32 degree
bag has more insulation since women are scientifically colder than men. And it’s
still unbelievably light at only 1 lb 15 oz.
UltraLamina 32⁄Men
Backcountry Green
Blue Ridge
Steam
Black
Women
Spring
John Muir Trail ⁄ Photo: Ben Ditto
S13⁄MSRP $240 pr.mountainhardwear.com
SummitRocket 20
VestPack∕ From Ueli Steck, the athlete who inspired the SummitRocket 40 and 30, comes
the ultimate pack for the super fast expedition alpinist. It provides the volume
and function of a summit pack while maintaining the comfort and fit of a vest.
State Orange
Black
S13⁄MSRP $120
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Shaka 70∕
The new Shaka (55, 70, 85) and Lani (50, 60) packs are perfect for the weekendplus backpacker wanting a full featured, lightweight solution that carries
comfortably. The HardWave framesheet is rigid horizontally to prevent round out,
while remaining flexible in strategic vertical sections. It comfortably transfers the
load to the wearer’s waist without adding excess weight to the pack.
Men
Deep Lagoon
Titanium
Lani⁄Women
Bay Blue
Dawn Glanc and Matt Hart, John Muir Trail ⁄ Photo: Ben Ditto
Graphite
S13⁄MSRP $300
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Fluid Race Pack∕ A hybrid of the popular Fluid Race Vest and Fluid 6, this 10 oz vest/pack offers
ultrarunners a stable carry for the long haul with plenty of secure pockets for
essential race gear. Comes in two sizes for the best fit.
Steam
Dakota Jones, Grand Canyon ⁄ Photo: David Clifford
S13⁄MSRP $75
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