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3HOWCASE
CLASSICMUSCLE
I asked the companies if their vision
includes restylers. David Stringer is a
member of the SEMA PRO [Professional
Restylers Organization] Council Select
Committee. Although he isn’t speaking
for PRO in this article, his comments are
valuable insight for those who want to
plan ahead.
“What restylers must understand is
their market is changing around them —
and fast,” says Stringer. “Vehicle manufacturers are becoming more focused on
their own brand of accessories. Accessories
manufacturers are seeing this opportunity
and are responding by attempting to be a
supplier to car builders; and this trend is
only going to expand.
“The traditional role of restylers to
provide leather and sunroof installs will
become constrained by leather and sunroof
manufacturers seeking deeper relationships
with vehicle manufacturers. Consolidation,
slimmer inventory levels and the prospect
for a slow economic recovery will make for
smaller opportunities at the car dealership.
“Already we have seen a reduction in
the number of restyler companies unable to
withstand the current economic downturn.
That’s going to provide current restylers
with a false sense of an increase in business — but long-term it’s going to catch
up. One of two things will happen or a
combination of both – restylers will begin
to consolidate rapidly or they will have to
diversify their product offerings to service
dealerships with all the products not provided by the OEM or that are sold at a
competitive price. Dealers like having the
ability to provide their customers with a
‘good, better, best’ offering. Restylers can
support that by diversifying their portfolio.”
Martinez, of izmocars, has this comment: “AOA is designed to create a community of support in the sale, manufacture
and installation of accessories. We see the
partnership between local restylers and dealerships playing a critical role, particularly
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YESTERDAY’S LOOK TODAY
Yes, you can have your chrome and a new muscle car too!
Chrome is Back and Better-Than-Ever. Retro USA’s new chrome customizes your
2005-09 Mustang with iconic-style trim pieces.
Made in the USA, Retro USA’s Chrome-TechTM bumpers combine TPO, the gold
standard in automotive plastic with chrome film for a brilliant, better-than-chrome
bumper that won’t rust, crack, chip or peel. Choose from Front and Rear Bumpers,
Quarter Moldings plus Rocker Moldings to complete the retro styling of your
2005-09 Mustang. All are easily installed with double stick attachment tapes –
no modifications required. Retro USA’s accessories are also
available for 2010 Camaros and 2008-11 Challengers.
Retro USA’s Chrome-Tech Bumpers have
received TWO SPE Gold Medal Awards!
• Heavy-gauge Thermo-forming
• Automotive Innovation Award in the category
of Performance and Customization
#..1-877-4RETROUSA148+5+6www.RetroUSA.net
Use INFO #18
For press release and advertising
opportunities contact:
WE DELIVER
NEW BUSINESS
Bob Carnahan
(800) 669-0424 ext. 246
email: bcarnahan@nbm.com
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INSIDE¸THE
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