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Innovative ingredients for a new generation of food - vis-vitalis
Intelligent Nutritional Ingredients INTELLIGENT NUTRITIONAL INGREDIENTS Innovative ingredients for a new generation of food vis vitalis®-Intelligent Nutritional Ingredients make your products unique The call for healthier foods is becoming louder... What people do for their health (agreements as percentage) Regular consumption of vitamins/minerals Try to lose weight Increase fitness/sport activities Addition of functional foods in diet Regular consumption of natural/plant supplements Reduce smoking/quitting Germany France Switzerland Great Britain Russia Alternative medicine 0% 20% 40% 60% Source: Reader‘s Digest Europe Health Survey 2006, 2006 The megatrend of „wellfood“ has changed the food industry and there is no stopping it... Definition: “Wellfood” comprises fresh fruit and vegetables, wholemeal products, low fat and reduced sugar/sugarfree products, dietetic foods, probiotic and organic foods. 150 140 139 Convenience 140 133 Indexdata Data explanation: In comparison with 2002 (Index = 100) the expenditure for this product category has increased about 33%. During the same period FMCG (Fast Moving Consumer Goods) and “indulgence products” were only 10% and 16% higher expenditures respectively. Moreover, increased turnover of wellfood has been constant whereas that of convenience and indulgence products has stagnated since 2006. 130 Health & Wellness 123 120 120 116 112 Enjoyment 116 FMCG** 110 110 108 105 102 100 100 100 2002 2004 2006 2008 Source: GfK household panel ConsumerScan ** FMCG = Fast Moving Consumer Goods Page 2 Intelligent Nutritional Ingredients The wellfood category is growing... Food expectations of consumers in the future: ✓ ✓ ✓ ✓ healthy botanical authentic moderate in calories Do all foods meet the requirements of the wellfood category ? Natural products Organic products Enriched products / / Complete supply of VitMinTrace* Requirement coverage with VitMinTrace* Botanical ingredients Calorie supply in comparison with vital substances Unique high essential ingredient density „Free from“ products / / / / Functional food Products with vis-vitalis® / / / *VitMinTrace = Vitamins, minerals and trace elements Page 3 INTELLIGENT NUTRITIONAL INGREDIENTS The difference counts... vis vitalis®-Intelligent Nutritional Ingredients will make your product unique Natural products Organic products Enriched products / / Complete supply of VitMinTrace* Requirement coverage with VitMinTrace* Botanical ingredients Calorie supply in comparison with vital substances Unique high essential ingredient density „Free from“ products / / / / Functional food Products with vis-vitalis® / / / *VitMinTrace = Vitamins, minerals and trace elements vis vitalis®-Intelligent Nutritional Ingredients contain all botanical vitamins and natural minerals ✓ ✓ ✓ botanical complete requirement coverage The transparent table of contents The transparent table of contents is becoming more important for consumers and official agencies. Here is the way the table of contents reads for vis vitalis®-Intelligent Nutritional Ingredient: ✓ ✓ ✓ ✓ Page 4 sound healthy authentic moderate in calories Intelligent Nutritional Ingredients Everyone needs vitamins... Target groups for products with vis vitalis-Intelligent Nutritional Ingredients People of all age groups: Teenagers School children Adult men and women Sportsmen/women Young children Elderly Toddlers Pregnant Managers and leaders People with metabolic disorders People with food intolerances People with digestive problems Manual workers People with physical demands Diabetics People with mental problems Page 5 INTELLIGENT NUTRITIONAL INGREDIENTS Applications... Examples Every type of food with a high carbohydrate and/or wheatflour composition, such as: Cereals Pasta products Milk products Read-to-use flour mixtures Crispbreads Cakes and delicicies Snack bars Children´s food Baking and powdered puddings Fruit preparations Bread and wholemeal breads Dried soups and sauces Delicacies and delicatessen products Sausages Snack and treats Frozen foods Soups and sauces Dried foods Sweets of all types Page 6 Ready-to-eat dishes and accompaniments Intelligent Nutritional Ingredients vis vitalis®-Intelligent Nutritional Ingredients Innovative ingredients for a new generation of foods WHOLEMEAL WHEAT VITAMIN FLOUR WHOLEMEAL WHEAT MINERAL FLOUR High quality carbohydrate sources with all botanical QUINOA VITAMIN FLOUR QUINOA MINERAL FLOUR POTATO VITAMIN FLOUR POTATO MINERAL FLOUR EGG PROTEIN VITAMIN FLOUR EGG PROTEIN MINERAL FLOUR vitamins, natural minerals and botanical trace elements. High quality protein sources with all botanical vitamins, natural minerals and botanical trace elements. SKIMMED MILK VITAMIN FLOUR SKIMMED MILK MINERAL FLOUR High quality fat sources with all botanical vitamins, WHOLE MILK VITAMIN FLOUR WHOLE MILK MINERAL FLOUR natural minerals and botanical trace elements. High quality fructose- and gluten-free fibre sources with botanical vitamins, natural minerals and botanical trace WHEAT FIBRE VITAMIN FLOUR WHEAT FIBRE MINERAL FLOUR elements. Page 7 INTELLIGENT NUTRITIONAL INGREDIENTS vis vitalis gmbh Moosham 29 5585 Unternberg AUSTRIA Phone: +43 6476 80 52-00 Fax: +43 6476 80 53-30 office@vis-vitalis.com www.vis-vitalis.com General Distribution Germany: General Distribution Italy: General Distribution Australia & New Zealand: Worlée NaturProdukte GmbH AVG s.r.l. Ingredients Plus Grusonstrasse 22 Via IV Novembre, 92/T 37-39 Normanby Road 22113 Hamburg 20021 Bollate (Milano) Notting Hill Vic 3168 GERMANY ITALY AUSTRALIA Phone: +49 40 73 33 33 51 40 Phone: +39 29 90 20 245 Phone: +61 03 95 44 55 88 Fax: +49 40 73 33 33 11 70 Fax: +39 23 50 56 91 Fax: +61 03 95 44 97 00 vis-vitalis@worlee.de info@avgsrl.it info@ingredientsplus.com.au www.worlee.de www.avgsrl.it www.ingredientsplus.com.au 3 0 2 2 0 0 1 1 _ E N _ V 3 ; (Copyrights: Fotography & Advertising Agency Richard Ronacher (Viehofen - www.der-fotoigel.at); Shutterstock images® (www.shutterstock.com)) Contact:
