don`t get left behind! - The Barnstable Patriot

Newspaper Rates
Color
Per Inch
Minimum
Open
$14.50
N/A
8 Weeks
13 Weeks
26 Weeks
52 Weeks
Political
Non-Profit
Bulk: up to 100”
Bulk: up to 250”
Bulk: up to 500”
Bulk: over 500”
$13.00
$12.50
$11.00
$10.50
$14.50
$11.00
$13.00
$12.50
$11.00
$10.50
SELECT
In Advance
N/A
N/A
N/A
N/A
N/A
About Our Publications
Town Information Handbooks
These annual publications for seven Cape towns
are designed for those who live and work within
these communities.
Summerscape
The award-winning summer supplement of The
Patriot examines the Cape, her history and her people
in a fresh, lively fashion illustrated with wonderful
period photographs.
Spring and Fall Home & Garden
The Cape is ‘house proud’ and these supplements
provide both aspirational and practical information for
the home and surrounding grounds.
Senior Compass
Published four times annually in partnership with the
Barnstable Senior Center, the largest in Southeastern MA.
PS – Pops by the Sea
Our celebration of the annual concert by the
Boston Pops Esplanade Orchestra is full of
insider interviews and information.
Back-to-School
Our August supplement provides information for
parents and children to prepare for the annual bellringing start of the academic year.
Holiday Gift Guide
Our annual Thanksgiving weekend kick-off to the
holiday season features gift ideas from stores in town
and up and down the Cape. The Guide also highlights
stroll calendars and seasonal events so important to
cherished Cape traditions.
Half to
Full Page:
COLOR
+$105
Quarter to
Half Page:
COLOR
+$80
Less than
Quarter Page:
COLOR
+$55
Mechanical Information
Newspaper
1 column................. 1.83 inches
2 columns............... 3.79 inches
3 columns............... 5.75 inches
4 columns............... 7.71 inches
5 columns............... 9.67 inches
6 columns............11.625 inches
Supplements / Summerscape / Gift Guide
Web Site
LOGO: 160 x 60 Tier 1 - Run of Site
$35 per month Tier 2 - Run of Site
plus Landing Pages
$45 per month
Tier 3 - Run of Site
plus Landing Pages
& Home Pages
$55 per month
(6 month minimum).
Box: 300 x 250 Tier 1 - Run of Site
$50 per month Tier 2 - Run of Site
plus Landing Pages
$60 per month
Tier 3 - Run of Site
plus Landing Pages
& Home Pages
$70 per month
(6 month minimum).
Inserts
Inserts Supplied:
Pre-printed inserts
may be inserted for
a $340 fee, 3 times
at $315 each, 6 times
at $290 each and 12
times for $235 each.
Please contact sales
representative for
details.
Don’t get left behind!
• Column depth is 21.3 inches
• 6 columns per page; full page 128 column inches.
• Embed all fonts in a PDF.
1/16 Page
2.25” x 2.5”
Full Page
9.75” x 10.3”
Half Page
9.75” x 5.0”
4.75” x 10.3”
1/4 Page
4.75” x 5.0”
9.75” x 2.375”
1/8 Page
2.25” x 5.0”
4.75” x 2.375”
10,838:Weekly readers
$90,000:Reader median income
48:Average minutes spent with each issue
Town Books
Full Page
7.25” x 9.25”
Half Page
7.25” x 4.5”
3.5” x 9.25”
1/4 Page
3.5” x 4.5”
1/8 Page
3.5” x 2.125”
1.625” x 4.5”
Color Rates Additional
supplements / gift guide / summerscape:
Ad Size
Full
1/2
1/4
1/8
Color
$315
$185
$130
$100
1/16
$65
W
hen it comes
to advertising,
you’ve got to
know the territory – and
The Barnstable Patriot has
been covering the town and
county for 184 years. Buy a
ticket to ride with us on our
weekly visit to an active and
sophisticated readership.
Get on board with
The Barnstable Patriot!
Barnstable
Centerville
Cotuit
Hyannis
Marstons Mills
Osterville
West Barnstable
Covers
Please ask your sales representative for details.
Discounts
Full PAYMENT in Advance: 5% discount for contracts
paid in advance.
Other Discount Packages: Other promotional
packages may be available. Please ask your sales
representative for details.
The Barnstable Patriot
4 Ocean Street • P.O. Box 1208 • Hyannis, MA 02601
508-771-1427 • Fax: 508-790-3997
advertising@barnstablepatriot.com • www.barnstablepatriot.com
barnstablepatriot.com
On The Web 24/7
3:Number of New England Press Association Best Web Site Awards
29,837:Unique visitors per month
1,937:Page views per day
It’s Never Been Easier To Become Part Of The Family.
Something For All Seasons
A
dvertising needs can change with the
seasons on Cape Cod. It’s important to
assess them based on your knowledge of
your business. It may not be necessary to advertise
during peak times, but it’s always good to anticipate and plan in order to keep busy in the off-peak
times.
Those with predictable business cycles can frontload advertising to anticipate the season, cut back
or prune during the peak, and gear up again as the
season fades.
Those with businesses that aren’t calendar dependent can plan a campaign that maintains a presence throughout the year, with occasional bursts to
emphasize new products, events or sales.
When it comes to your business, you know best.
We’ll work to find the campaign and publication
mix that provides the presence you need, when
you need it, and at a price you can afford.
Use the calendar to identify your business’s seasons and plan a campaign that fits your needs.
uu Ad deadline: Jan. 17
mashpee
1/8 Page
1/4 Page
1/2 Page
Full Page
$395
$600
$815
$1550
uu Ad deadline: feb. 7
uu 11,000 Copies
Home & Garden
1/8 Page
$395
1/4 Page
$600
1/2 Page
$815
Full Page $1025
uu Ad deadline: april 11
dennis
1/8 Page
1/4 Page
1/2 Page
Full Page
jack mason, Advertising Representative
jmason@barnstablepatriot.com
PT.
QUARTERLY
-SE
JULY
Senior Compass
1/8 Page
$395
1/4 Page
$600
1/2 Page
$815
Full Page $1025
uu Ad deadline: may 27
A Magazine of the Barnstable Senior Center
Complimentary Copy
gEt Moving, gEntly
Modern benefits with age-old Qigong and tai Chi
Spring Edition
April/MAy/JunE 2013
825 Falmouth road, Hyannis
508-862–4750
www.town.barnstable.ma.us/seniorservices
uu 11,000 Copies
INFORMATION
january 2014
HANDBOOK
2013
Town Offices
Resources
Activities and
much more
PUBLISHED BY
The Barnstable Patriot
www.barnstablepatriot.com
S
M
T
5
6
7
july 2014
W T F S
1 2 3 4
8
9 10
1
6
7
T W T F S
1 2 3 4 5
8
9 10 11 12
19 20 21 22 23 24 25
20 21 22 23 24 25 26
26 27 28 29 30 31
27 28 29 30 31
PUBLISHED BY
www.barnstablepatriot.com
b
t bl
ti t
uu 10,000 Copies
uu 10,000 Copies
INFORMATION HANDBOOK
S
M
T
2
3
4
W
5
T
F
6
7
S
1
8
9 10 11 12 13 14 15
2013
Town Offices
Resources
Activities and
much more
PUBLISHED BY
The Barnstable Patriot
www.barnstablepatriot.com
16 17 18 19 20 21 22
23 24 25 26 27 28
BARNSTABLE
INFORMATION HANDBOOK
2
M
T
3
4
W
5
T
F
6
7
8
16 17 18 19 20 21 22
Town Offices
Resources
Activities and
much more
23 24 25 26 27 28 29
PUBLISHED BY
30 31
The Barnstable Patriot
www.barnstablepatriot.com
&
3
4
T
5
W
6
T
7
8
9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
S
7
8
14 15 16 17 18 19 20
Fall 2013
Gardening with
the elements
on Cape Cod
Plus...
• Turned on by
home generators
• Spicing up a backyard
herb garden
• Tips on loans for
home improvements
21 22 23 24 25 26 27
28 29 30
PUBLISHED BY
The Barnstable Patriot
www.barnstablepatriot.com
uu 6,500 Copies
Home Garden
april 2014
Spring 2013
Working hard,
looking good
S
M
T W T F S
1 2 3 4 5
6
7
A flowering of fashion
in Osterville
Plus...
PUBLISHED BY
The Barnstable Patriot
www.barnstablepatriot.com
8
9 10 11 12
S
M
5
6
T
7
INFORMATION HANDBOOK
W T F S
1 2 3 4
8
9 10 11
13 14 15 16 17 18 19
12 13 14 15 16 17 18
20 21 22 23 24 25 26
19 20 21 22 23 24 25
27 28 29 30
26 27 28 29 30 31
uu 6,500 Copies
$395
$600
$815
2013
Town Offices
Resources
Activities and
much more
$1550
PUBLISHED BY
The Barnstable Patriot
www.barnstablepatriot.com
november 2014
S
M
4
5
T
6
W
7
T F S
1 2 3
8
9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
S
M
2
3
T
4
W
5
T
6
F
S
1
Town Offices
Resources
Activities and
much more
PUBLISHED BY
The Barnstable Patriot
www.barnstablepatriot.com
7
8
16 17 18 19 20 21 22
Holiday
S M T W T F S
1 2 3 4 5 6 7
8
9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
Great Ideas for
Everyone on Your List
23 24 25 26 27 28 29
uu 25,000 copies
december 2014
S
7
8
9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
PUBLISHED BY
www.barnstablepatriot.com
b
t bl
ti t
uu 10,000 Copies
pops by the sea
Color Ad
$500
Inside Cover
$1000
Back Cover
$1250
uu Ad deadline: July 21
uu 12,500 Copies
ORLEANS
1/8 Page
1/4 Page
1/2 Page
Full Page
gift guide
1/16 Page
1/8 Page
1/4 Page
1/2 Page
Full Page
Senior Compass
1/8 Page
$395
C.
1/4 Page
$600 QUARTERLY
.-DE
OCT
1/2 Page
$815
Full Page $1025
uu 11,000 Copies
uu Ad deadline: august 25
$395
$600
$815
$1550
ann schissler, Advertising Representative
aschissler@barnstablepatriot.com
Mark the weeks that you
have known events/sales/
advertising needs with an “X.”
$265
$395
$600
$815
$1550
Mark the desired advertising
lead-time with a “Y.”
Newspaper publication
dates are shaded.
uu Ad deadline: NOV. 6
2014
TOWN OFFICES | RESOURCES | ACTIVITIES AND MUCH MORE
M T W T F S
1 2 3 4 5 6
28 29 30 31
uu 70,000+ copies
2013
Gift Guide
INFORMATION HANDBOOK
june 2014
Lucinda harrison, lead Advertising Representative
lucinda@barnstablepatriot.com
Home & Garden
1/8 Page
$395
1/4 Page
$600
1/2 Page
$815
Full Page $1025
uu Ad deadline: oct. 10
9 10 11 12 13 14 15
30
uu 10,000 Copies
summerscape
1/16 Page
$395
1/8 Page
$500
1/4 Page
$815
1/2 Page
$1130
Full Page $1650
2013-2014
uu 10,000 Copies
may 2014
$1550
uu Ad deadline: Sept. 5
ORLEANS
october 2014
$815
uu Ad deadline: aug. 4
Home Garden
9 10 11 12 13
uu 25,000 Copies
Growing bananas on Cape Cod
New flooring puts spring in your step
How to buy or sell a house
&
uu 6,000 Copies
M T W T F S
1 2 3 4 5 6
$395
$600
Back To School
1/8 Page
$395
1/4 Page
$600
1/2 Page
$815
Full Page $1025
F S
1 2
september 2014
S
1
9 10 11 12 13 14 15
2013
M
31
march 2014
S
S
yarmouth
1/8 Page
1/4 Page
1/2 Page
Full Page
uu Ad deadline: july 11
august 2014
february 2014
DENNIS
uu Ad deadline: june 2
M
13 14 15 16 17 18 19
INFORMATION HANDBOOK
uu Ad deadline: may 9
S
2014
TOWN OFFICES | RESOURCES | ACTIVITIES AND MUCH MORE
12 13 14 15 16 17 18
uu 10,000 Copies
uu Ad deadline: mar. 7
john picano, Advertising Representative
jpicano@barnstablepatriot.com
INFORMATION HANDBOOK
FALMOUTH
MASHPEE
barnstable
$395
1/8 Page
$600
1/4 Page
$815
1/2 Page
Full Page $1550
Senior Compass
1/8 Page
$395
UARTERLY
Q
$600
-JUNE 1/4 Page
APRIL
1/2 Page
$815
Full Page $1025
uu Ad deadline: Feb. 24
falmouth
1/8 Page
$395
1/4 Page
$600
1/2 Page
$815
Full Page $1550
2014 Media Planner
sandwich
$395
1/8 Page
$600
1/4 Page
$815
1/2 Page
Full Page $1550
uu Ad deadline: dec. 10
Senior Compass
1/8 Page
$395
UARTERLYCH
1/4 Page
$600 Q AN.-MAR
J
1/2 Page
$815
Full Page $1025
uu 11,000 Copies
uu Ad deadline: nov. 25