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MASSIVE POF
PROFITS
By Shardul Doshi
It is Recommended That You Print This Document for
more enjoyable reading and learning experience.
Copyright Notice
All rights reserved. No part of this report may be
reproduced or transmitted in any form by any means,
electronic or mechanical. Any unauthorized use is
strictly prohibited.
Legal Notice
While attempts have been made to verify information
provided in this report, the author does not any
responsibility for errors, or contrary information
contained in this report.
The report is not intended as legal, investment or
accounting advice. The purchaser or reader of this
report assumes all responsibility for the use of
information and materials. Shardul Doshi assumes no
responsibility or liability whatsoever on behalf of any
purchaser or reader of these materials.
Table of Contents
1. Introduction
2. How Affiliates Make Money on Plenty of Fish
3. The Plenty of Fish Ad Platform
4. Getting Started
5. The Easy Basics of Plenty of Fish Ad Platform
6. CPA Networks
7. Setting up a Profitable Campaign
a.) Offers that I’ve promoted
b.) Choosing an Angle
c.) Finding High CTR Images
d.) Ad Approval Rules
e.) Writing Ad Copies
f.) Landing Pages
g.) Naming and Grouping Your Campaigns
h.) Setting Up Tracking
i.) Uploading Your Ads
j.) Money Control
k.) 50% ROI Rules
8. Scaling (Reaching $300-$500/Day)
9. Niches that work well on Plenty of Fish
10.
List of Tools I Use
11.
Closing Thoughts
Introduction
Hello and welcome to Massive POF Profits. My name
is Shardul Doshi and I've been a full time internet
marketer since the last 3 years. I want to congratulate
you on taking your first step to Plenty of Fish
Advertising success.
This guide is what I believe the simplest guide on how
to make money with POF ads, written today for any
online marketer. You can use my simple strategies for
immediate results with some efforts.
This guide is not a general introduction on making
money with Plenty of Fish ads. This guide will give
you an opportunity to learn from my one year
experience with POF ads. I am going to reveal every
secret, strategy and tactic that you should know.
In the following chapters I will give you time tested
and proven ways which allow me to make money
every month. When you finish this course, you will
have uncovered the easy step by step process to
follow in my footsteps.
What you are about to learn is really valuable. So I
hope you take action. Thank You, very much for
investing your time, money, and confidence in this
course. I really appreciate your trust.
How Affiliates Make
Money on Plenty of
Fish
Step 1: Select an offer you want to promote. A CPA
offer or a Clickbank product. I am going to give you a
list of offers I’ve promoted so that you get a clear idea
of what works on Plenty of Fish.
Step 2: Create high quality ads that grab attention of
Plenty of Fish Users. We are going to learn all the
techniques that top affiliates use to create high
converting ads on Plenty of Fish.
Step 3: Once your ads are approved, your campaign
starts running and you optimize it till your earnings
can go well in excess of the cost of advertising
campaign. I am going to show you exactly how to
build and optimize your campaigns for 50%+ ROI.
Making money on Plenty of Fish is simple, but
remember what is simple is not always easy. What I
mean is that it is not a very complex process, yet it
takes much effort and dedication. If you follow what I
say and put in the required efforts you are going to
make money. Ready to dive in? Let’s do this.
The Plenty of Fish
Advertising Platform
Plenty of Fish is an online dating network, where
millions of users are eagerly looking for a partner, a
relationship. The site is getting over 900,000 new
users and 3.5 billion impressions per month.
Plenty of Fish started their own advertising platform in
2010. Logged in user can see ads. They are
displayed on nearly all pages. The advertising
platform is: A CPM-Based Advertising Platform
CPM refers to "cost per thousand impressions." A
single instance of an ad appearing on a website
is an impression. In short, you have to pay for
every thousand impressions. There is no costper-click option available at present. If you have
set your CPM to $0.40, you will be paying $0.40
for 1000 impression
 The Most Affiliate Friendly Advertising
Platform
In my opinion this is one of the most affiliate
friendly advertising platforms I have worked with.
They like affiliates and most of the advertisers
here are affiliates. I recommend that make
complete use of this opportunity while you have a
chance to, before they do something like
AdWords (Ban Affiliates).
 Traffic
I know people who are making $3000+/day using
Plenty of Fish Ads. You’ll find people on forums
talk about how Plenty of Fish has very less
volume or traffic. Of course, it’s not as big as
Facebook, but there is ample traffic for us.
 10 Countries
If you target countries other than the United
States, your returns are going to be better. Your
click prices are going to be cheaper. Advertising
options are available in the following countries:
United States, United Kingdom, Canada,
Australia, New Zealand, Spain, Mexico, Ireland,
Brazil and France.
Small Ads
When you create an account, 2 ad sizes are available
for you
 110 pixels x 80 pixels
3.6 billion impressions available every month. If
you are just starting out, I recommend that you
start with 110 x 80 ads.
 310 pixels x 90 pixels
Once you get a little idea of how things work out
on Plenty of Fish, you can start using your
creative mind on 310 x 90 ads. Do 310 x 110 ads
perform better than the 110 x 80 ads? Yes,
because you get more creative space.
Once you deposit a total of $1000 in your Plenty of
Fish account, IAB banners will show up. They have
the potential to get a high CTR and have 900 million
impressions available every month. They come in 3
sizes – 728 x 90, 160 x 600 and 300 x 250.
Examples of IAB Ads
What is CTR?
CTR stands for Click through Rate. This number is
the percentage of people who see your ad
(impressions) and then actually go on to click the ad
(clicks). The higher the CTR the more the ROI
(Return on Investment) you’ll make on your ads.
For small ads anything above 0.15% is a good CTR
and for IAB banners above anything above 0.50% is a
good CTR. In the next few chapters you’ll learn how
to get a high CTR.
CTR Calculator:
http://www.csgnetwork.com/ctrcalc.html
Becoming an advertiser on Plenty
of Fish
 To become an advertiser sign up here http://ads.pof.com
 They accept advertisers from all countries.
 You can make payments using credit cards
(minimum $25).
Support
If you have any problems regarding the ad platform
you can contact Ben – he will help you out.
ben@pof.com
https://www.facebook.com/benpof
Getting Started
Alright, before you actually post your first campaign
you need to have a good web-host and proper
tracking installed. Don't post a campaign without
having these two things in place.
Recommended Hosting
 MediaTemple.com
I have been using media temple since 2 years and I
have never had a problem with them. Their grid
servers can handle a good amount of traffic. If you
are just getting started their grid server is going to
be more than enough.
For $20/month you get the following with
MediaTemple Grid Server Plan
100 GBs of premium storage
1 TB of short-path bandwidth
100 unique sites / alternate domains
2,000 GPUs
100 databases
1,000 email addresses
 Hostgator.com
When I started working online; Hostgator was the
first webhost I used. As of today I no longer use
them, not because they are bad, but because my
needs increased. If you already have a hostgator or
any shared hosting account, that’s fine, but make
sure that you upgrade as soon as you start getting
more than 500 clicks/day.
My advice to you would be to always go with a
reputed host. I don’t want to bore you with any more
hosting details, let’s move ahead.
 Tracking
You must have a tracking system setup before
you post an ad on Plenty of Fish. Out of all the
available platforms, I choose Prosper202. It’s
free, it’s very easy to use and it serves the
purpose.
Why do you need tracking?
For two primary reasons
1. You can see which ads are converting the
best.
2. You can see how much money a campaign
has made.
It basically saves you a lot of time and puts the
numbers and stats directly in front of you, instead of
you having to calculate everything.
Download Prosper202 and install it on your server. In
chapter we will learn how to setup a campaign using
Prosper202.
 Domains
Most of my domains are registered on
namecheap.com - If you already own a domain
you can use it, but don’t use something like
http://buy-shoes-cheap-from-mysite.com for your
tracking, because when users click they are
going to see you’re tracking link at least for a few
seconds. If you use a domain like the one above,
it will leave plenty of fish users confused on
where they are going.
You can get a few tracking domain
recommendations here:
http://www.domaintools.com/buy/domainsuggestions/?q=track+ads
The Easy Basics of
Plenty of Fish Ad
Platform
Important targeting options:1. Login Count:
It’s the number of times a user has logged into
their account since they signed up. If you target
users with login count less than <100, your ad will
be shown to users who have logged in less than
100 times into Plenty of Fish. I generally set my
login count to <50 to get higher CTR and better
conversion ratio.
2. Frequency Cap:
If you set frequency cap to 5, the user will see
your ad 5 times per session. The minimum
frequency cap required is 3. For my ads, I usually
set my frequency cap to 3.
3. Distribution:
If you select distribute ASAP your ads are going
to be shown whenever a spot is available. If your
bid is high, your money is going to burn pretty
fast. If you select distribute evenly, POF will
distribute your ads evenly thought the day. If you
are just starting out, select Distribute Evenly.
4. Session Depth:
The number of pages the user has viewed after
logging into his account every time he logs in.
The higher the session depth, the lower the CTR.
POF users tend to ignore ads when to are
browsing through too many pages. Your ads will
appear on a lower session depth if your bid is
high. So the higher your bid the most the CTR
you get.
Important Tip: Use the frequency cap
and login count option for EVERY
campaign. This increases the chances of
your campaign being profitable.
Inserting Tags in Small Ads
Dynamic tabs allow you to fetch the users age, state
and gender. You can insert these into your ads. This
can be done only in 110 x 80 small ads.
If you are targeting users in USA, you can also call
the users by their state. This makes the ad more
related to the user. You will get a high CTR if you ads
are relevant to the user.
Three tags:
{gender:default}
{age:default}
{state:default}
Here is how you should use these tags:
Meet Christian Men in {state:default}
Interested in meeting a {age:default} year-old
Christian man? Join ChristianMingle.com Now!
This works fine and most new affiliates will do this.
But the problem here is that if the state or age
information is not available, the ad will be displayed
as
Meet Christian Men in default
Interested in meeting a default year-old
Christian man? Join ChristianMingle.com Now!
Here is how to fix it:-
Meet Christian Men in {state: Your Area}
Interested in meeting a {age:31}-36 year-old
Christian man? Join ChristianMingle.com Now
Here is how the ad will look to a person whose
information is not available
Meet Christian Men in Your Area
Interested in meeting a 31-36 year-old
Christian man? Join ChristianMingle.com Now!
Here is how the ad will look to a person who lives in
New York age 33
Meet Christian Men in New York
Interested in meeting a 33-36 year-old
Christian man? Join ChristianMingle.com Now!
Ad Approval Time
Most of my ads are normally approved on the same
day, but I think you can wait for around 24-48 hours.
Their ad approval teams work 7 days a week.
After the ads are approved they’ll they will
immediately start running unless you set a particular
date.
CPA Networks
If you are having a tough time getting into CPA
networks, I recommend that you read this fantastic
guide by Omid G on getting approved in CPA
networks. - Link
Make sure that the network you join is reputed, pays
on time and pays. Do your due diligence because
there are many shady networks around that don’t pay.
Stay with the most legit networks.
Here is a list of my favorite networks
 EWA Network
They have a lot of offers that are just killing it for
me, and the payouts are high. Affiliate managers
are really helpful. They have always treated me
well.
 Adsimilis
Lots of dating offers. I like when a network
constantly tries to become better. Dating offers
work great on Plenty of Fish and that’s why you
should join this network.
 Neverblue
Neverblue is the most professional network I've
dealt with. Good selection of offers and
competitive payouts. Give them a try, you
certainly won't be disappointed.
 Profit Kings Media
The have a handful amount of good offers with
good payouts. I wouldn't say this network is
perfect, but they pay on time.
 PeerFly
I made my first conversion ever with PeerFly.
They are very professional and willing to work
with you to meet your needs.
You can see a list of top 10 CPA networks here
http://performinsider.com/2012/02/official-top-10-cpanetworks-announced/
Take 2-3 hours of your time and apply for all
recommended CPA networks. Don’t give up even if
your application is rejected and for the most part be
professional.
Omid G - CPA Approval Guide
Setting up profitable
Plenty of Fish
Campaign
Offers that I’ve promoted
Not all types of offers work on Plenty of Fish. There
are several ways to explain what type of offers work;
however I will directly show you what I have promoted
so that you get a better picture.
Dating CPA
Dating offers are one of the hottest and easiest offers
to promote. Most of my campaigns are focused on
dating. I target females, because payouts are better
for female leads and the competition levels are a lot
lower.

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





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ChristianMingle.com
True.com
RichMen.com
WealthyMatch.com
SeniorPeopleMeet.com
Be2.com
Speeddate.com
Mate1.com
BBPeopleMeet.com
BlackPeopleMeet.com
Weight Loss and Fitness – (ClickBank)
A majority of adults in the United States are
overweight or obese. Since 1900, consumers have
been searching for a safe and effective way to lose
weight. All told, Americans invest over $30 billion a
year in weight loss products and services. Using
Plenty of Fish you can make good money selling
weight loss products in less time.
 Fat Burning Furnace – Link
 The Truth About Abs – Link
 The Diet Solution Program - Link
Relationships - (ClickBank)
All users on Plenty of Fish are looking for a partner.
Guides that help them improve their dating skills or
get their ex girlfriends or boyfriends back have worked
for me. I have included a case study on how I make
$250+ profit on Fridays, Saturdays and Sundays
promoting a relationship related ClickBank product.





Get Your Ex Back (Target: Females – Link)
Get Your Ex Back (Target: Males – Link)
Pandoras Box – Link
The Tao of Bad Ass – Link
The Guy Magnet – Link
There are hundreds of similar offers you can choose
from, but the offers above have brought me a positive
ROI and most affiliates on Plenty of Fish are
promoting these.
Choosing an Angle – Building
Highly Targeted Campaigns
Important Chapter
The things I love the most about Plenty of Fish is their
grand targeting options. If you think that you can just
place an ad on the internet without targeting the right
people and make a positive ROI, you are being very
unrealistic. The more your ads relate to your audience
the better the CTR and conversion rate will be. Many
people will get this wrong, and burn thousands of
dollars without targeting the right way.
The only way to profit from Plenty of Fish is to use
their targeting options. Don’t think that if you target
males between age 18-65 for a dating offer and
upload a hundred ads, you are going to make profit.
It’s not going to be a good campaign. Broad
campaigns rarely work well on Plenty of Fish. You will
have a low CTR and a low conversion rate. In this
chapter we are going to learn how to use all their
targeting options to setup small niche campaigns.
People will only click on your ad if there is anything in
it for them. Using the targeting option on Plenty of
Fish, you can come up with unique angles.
Generic targeting is the most common mistake new
affiliates make on Plenty of Fish, and you should
avoid it. All top affiliates use angles and all most all
networks allow it.
Below are all targeting options you can use.
 Smoking Habits:
I love to use this targeting option and the
conversion ratios are surprisingly high. I think
people who smoke want to be around smokers.
Smokers on Plenty of Fish can bring you good
money.
Angle Examples
Girls seeking male smokers
Guys seeking female smokers
Girls seeking male smokers With Car
Guys seeking blonde smokers
Girls seeking male smokers over 40+
White girls seeking black men who smoke
Sample Smoking Ads
 Height:
Females' attraction towards a man may be
determined by the height of the man. I don’t know
why but, very few affiliates are using this
targeting option. You can also do this when you
are promoting generic dating sites like True.com
Angle Examples:
Females looking for guys below 5.8 Feet
Males looking for females below 5.3
Females looking for tall guys
Tall Males looking for tall girls
Sample Ads
 Has Children:
Works great for targeting offers and products that
are parent related. If some one has selected
‘Prefer not to say’, it means that they most
probably have kids. This option can be used with
generic dating sites too as there are plenty of
single parents on every dating site.
Angle Examples:
Single Dads Looking For Single Moms
Single Moms Looking For Single Dads
Single Girls Looking For Single Dads
Sample Ads
 Body Type:
When you are promoting BB Dating or weight
loss offers this can be a great option. There are
plenty of niche sites, plus sized dating service for
single larger men and single BBW, with good
payouts. Can be used for promoting generic
dating sites too.
Angle Examples:
Females looking For Athletic Males
Males looking For BBW Females
Females looking For BBW Males.
BB males looking for BB blonde females
BB Christian males looking for BB Christian Females
Females looking for thin males
Sample Ads
 Income:
You can easily link people with lower income
towards people with a higher income. There are
many angles you can come up with for this
targeting option. While promote sites like
Richmen.com and WealthyMatch.com, this
targeting option can do wonders.
Angle Examples:
Rich men looking for females
Rich women looking for tall males
Rich women looking for short males
Rich women looking for rich men
Rich men looking for blonds
Rich Men Looking For Christian Girls
 Religion:
Very huge when trying to run a religion based
offer. Christian Mingle would obviously be
targeted towards Christians etc. Generic sites
have Christians, Jewish, Buddhist people too, so
don’t be afraid to use this angle with high
converting generic dating websites.
Angle Examples:
Christian Men Looking For Christian Women
Christian Soldiers Looking For Christian Women
White Women Looking For Hindu Men
Christian Women Looking For Christian Men
Rich Men Looking For Christian Women
Jewish Men Looking For Jewish Women
Sample Ads:
 Ethnicity:
People have attractions preferences towards
certain ethnicities. You can come up with so
many angles here. I have a lot of campaigns that
are using this targeting option.
Angle Examples:
White Women Looking For Black Men
White Soldiers Looking For Black Women
White Women Looking For Indian Men
Black Women Looking For Black Men
Rich White Men Looking For Asian Women
Sample Ads:
 Hair Color:
Self explanatory; some people prefer blondes,
some red heads, and some brunettes. Use this
angle with generic dating sites.
Angle Examples:
Real Men Looking for Blond Women
Blond Women Looking For Short Guys
Tall Men Looking For Brunettes
Firemen looking for Blond Women
Sample Ads:
 Age
Again, self explanatory. Target older men
towards younger females or younger men
towards older women (cougars). Many affiliates
do this, and it works great.
Angle Examples:
Younger Women Looking for 40+ Men
Cougars looking for Men 18-25
40+ Women looking for 40+ Men
Short Women looking for 40+ Men
Sample Ads:
 Gender:
You can target people based on their gender.
Targeting only based on gender for dating sites
makes it a little difficult to make profit, don’t do
this till you gain some experience. 55% of POF
users are male and 45% are female.
Angle Examples:
Girls who always reply
Russian Girls who always reply
Learn to attract women
Chat with 5 women in 5 minutes
Girls looking for guys who drink socially
Sample Ads:
 Browser Type
I decided to split test browsers after reading this
article
http://www.telegraph.co.uk/technology/internet/86
74678/Internet-Explorer-users-have-belowaverage-IQ.html
The conversion ratio and clicks were higher for
internet explorer users. So In my browser
targeting options I always select Internet Explorer
only. If after running the campaign, I find that it’s
getting very low traffic, I select Chrome, Firefox,
Opera and Safari. I never select iPhone or
Android.
More sample ads
There is a fine line between using angles and fooling
people. Don’t use lines like-
 ‘Guaranteed - get girlfriend by tomorrow”
 “This soldier wants to date you”
 “This doctor was asking about you”
 “22 rich men searched for you”
 “The #1 Dating Site of America”
This will provide bad quality leads to the advertiser.
You could get banned or in legal trouble.
Finding High CTR Images
Most new affiliates will use professional photos from
stock photo sites. Amature Photos work really well on
Plenty of Fish. These types of photos make Plenty of
Fish users believe that they are looking at a real
person, who they can date. Don’t go for stock or
professional looking photos, they don’t work most of
the times.
To find high CTR images I’ll login to my AffExpert.com
account ($39/month) and see what images other
affiliates are using to save testing cost. Once you
login to AffExpert.com click on Tools > POF Ads Spy
Tool and to see which ads have been running the
longest click on Days Seen. I’ll copy all the images
and ads, tweak them a little and set up a campaign.
95% of the time these images will get a good CTR
for campaigns with login count <50 and frequency
cap 3.
Whenever I feel the need to use some new images
and creatives for dating offers I use:
http://whatboyswant.com
http://thechive.com/category/girls/
http://www.cosmopolitan.com/
If I am promoting anything that’s not dating, I’ll use
Google or Bing, but again I’ll stick to unprofessional
and amateur images. Most ClickBank offers have
their affiliate creative section where the vendor will
provide you with the creatives. You can try those
creatives too.
For men amateur pictures of girls with good plump
breasts, curvy women, girls with glasses, girls holding
cameras and emo girl images work well.
For female’s amateur pictures of men with uniforms,
men with babies or pets, men with muscles or ripped
bodies and body images with tattoos work well.
Using this tool you can get an idea of the type of ads
other affiliates are running, make a few changes if you
want to, and copy them for instant profits.
With this guide I have included 100+ High CTR dating
images, feel free to use them.
Ad Approval Rules
The ad approval team at POF sees that a woman’s
breasts on the ad or on the landing page should not
be larger than her head. Bikini’s are ok, bras and
panties are not.
POF allows animated GIF banners but they have to
fall under the subjective ‘3 second rule’ meaning the
banner can’t change any more frequently than every 3
seconds. Also the banner can only flash for 3 seconds
after three seconds it can’t flash/pulsate anymore.
Please refer to the guidelines here and follow them
https://ads.pof.com/ui/documentation/AdvertisingGuid
elines.aspx
Allowed
Not Allowed
Writing Ad Copies (Ad Copies That
Work)
 Headlines
Put your biggest benefit in your headline. Your
headline should tell everything about the offer.
The users should have a reason to click there, go
to the offer page and take action. Most people
will only read your headline and nothing else.
Want A Girlfriend? Click Here
NEEDED: Christian Men
 Dating Descriptions
You want to convince your user to sign up or buy
a product in here. You have 128 characters to do
so. Keep it simple and to the point. If you are
using an angle, include as much information as
you can about the angle. According to POF terms
of service you should have something like Join
Now or Register Today if you are promoting a
dating service.
Are you {age:25}-35. Date a soldier in {state:
your area}. Sign up today!
Single men with children in {state:your state} are
looking for single moms. Sign up and meet them
tonight!
I would say don’t get too creative here. Keep it
simple and to the point.
Landing Pages
Most new advertisers will direct link. From one year of
my experience I can confidently tell you that the right
type of a landing page will bring you better ROI than
direct linking. As you are going to be using angles for
campaigns, landing pages are a must. If you don’t use
a landing page, you’ll probably end up with a negative
ROI.
In this chapter we are going to learn how to setup
landing pages that convert. We’ll see what
differentiates a bad landing page from a good landing
page.
Your landing page should look similar to the original
offer page. Using similar colors, logos, buttons and
style is important. The theme of your entire sales
funnel should be the same.
Landing pages are required for CPA offers and
not all Clickbank products need a landing page.
I mainly use 2 types of landing page templates, and I
split-test some times.
Style 1
Style 2
Your landing pages should have the following
elements (As many as possible). These will increase
your conversion ratio.
 Headline
Just like the ad copy headline, the ad should tell
people why they should join the website. Try
using words that create an image in the users
mind. Cute, Hot, Sweet, Brave, Strong, Real etc.
 Image(s)
A picture is worth a thousand words. You cannot
have a landing page without good eye-catching
images. Don’t use images from stock photo sites.
They don’t capture attention. Use amateur
images.
 Testimonials
You can copy and paste some testimonials from
the advertiser’s site. There should be a ‘success
stories’ section on every dating site. Don’t make
up your own testimonials before asking your
affiliate manager.
 Advantages
Add 2 to 4 advantages that give them a quick
idea on why they should drop whatever they are
doing and immediately join the site. I have
minimum 2 and maximum 4 advantages on ALL
my landing pages.
 Time constraint
This has increased my conversion ratios. I don’t
know why but I never bothered to add a time
constraint. I tired it once just to see if it works out,
and my conversions were higher.
 Call to action
It is a fact that the more the people click on your
call to action button, the more the money you are
going to make. Have big call to action buttons
that screams Join Now, Join FREE Now, Meet
Them Tonight.
Naming and Grouping Your
Campaigns
 Grouping
Plenty of Fish recently introduced a very
necessary feature: Grouping
You can now group your campaigns together to
help organize your advertising efforts. This
makes it a lot easier.
A video done by Plenty of Fish ads team shows
how grouping works
http://screencast.com/t/ynNniMXvla
 Campaign Names
Avoid naming your campaigns in the following
ways
Campaign #6
USA Dating Campaign
1000 Images Campaign
Last Final Luck Try Campaign
There are infinite other ways to name a campaign
but I hope you got the point. If you are running
ads on Plenty of Fish, you want to be organized,
because you are going to be running 30+
campaigns to reach the $300-$500/Day profit
mark.
You need to know what the campaign is about by
looking at the name. You don’t want to confuse
yourself. Plenty of Fish gives you 30 character
limits to name your campaign.
This is how I name my campaign
OfferName-Angle-Country-TargetAgeGenderAdType
So if I am promoting Richmen.com USA, angle is
Date Rich Christian Men, target gender is
females and age group is 26-31 then my group
name would be Richmen.com USA and
campaign name would be
Richmen-Christian-usa-2631F-T1.
After naming my campaign, the first thing I’ll do is
put it the group Richmen.com USA
T1 – Small Ads, T2 – 310 x 110, T3 – 300 x 250,
T4 – 160 x 600, T5 – 728 x 90
Setting up Tracking
If you are having problems installing Prosper202 on
your server, please read their installation instructions.
Once you have downloaded and installed Prosper202
on your server, we are going to setup our first
campaign. After logging in to the platform click on
Tracking 202 under My Applications –
1. Setup > PPC Accounts
Enter Plenty of Fish in the traffic source field and
click Add.
In Add Traffic Source section, select Plenty of
Fish and then enter the email you use to login to
Plenty of Fish. Leave the pixel type and pixel
code section blank.
2. Setup > Aff Networks
Enter the name of the CPA network where your
offer is. Here I’ll enter Neverblue and click Add.
3. Setup > Aff Campaigns
Here you enter your campaign name, affiliate
link, payout and decide whether you should cloak
or not.
Enter the campaign name in a proper way. If you
have read the chapter naming your campaigns,
you know how you should name your campaigns.
I’ll get the affiliate link from my CPA network for
the offer I am promoting.
I always set cloaking to On, to hide my traffic
source from the networks and most networks are
ok with this.
Enter the payout your CPA network is offering.
4. Setup > Landing Pages
By now your landing pages should be ready and
uploaded to your server. I’ll use style1 landing
page and upload it to my server. I’ll enter the link
to my landing page in the Landing Page URL
section. Click Add.
5. Setup > Get LP Code > Simple Landing Pages
After you select everything, Prosper202 going to
generate 3 codes with instructions on where you
should place them. Follow the instructions
carefully and add your codes accordingly. The
instructions are pretty clear.
6. Setup > Get Links
This will be the hyperlink for your ads. Select
landing page as method of promotion. In max
CPC enter 1. You cannot track CPM on
Prosper202, but you can update your CPC later.
Click on Generate Tracking Link
7. Setup > Get Postback/Pixel
A postback pixel will help you track your
conversions in real time. You should add this to
your network. The adding process is different for
every network, so you need to ask your affiliate
manager.
Uploading Your Ads
A common mistake among many affiliates is that they
upload hundreds of ads at once. I don’t recommend it
because that is going to require higher testing
budgets.
Here is what I normally do





Upload 30 images with 1 headline
Let the ads run for 1000-1200 impressions each.
Select all images with CTR above 0.1%
Test 3 headlines on each image.
Keep the ads with the best CTR, pause ads with
CTR less than 0.1%
Adding Sub ID’s
To know which ads convert the best don’t forget to
add a Sub ID in front of your tracking link
For Example
Ad 1
http://1trackingads.com/tracking202/redirect/dl.php?t202id=7259
9&t202kw=1
Ad 2
http://1trackingads.com/tracking202/redirect/dl.php?t202id=7259
9&t202kw=2
Automation
 Plenty of Fish Bulk Uploader
Save some time. Yes there is a bulk uploader in
POF itself. You can add 10 images and one ad
copy, it will add the add copy to all 10 images.
 Mr. Greens Plenty of Fish Tool ($100)
Work on your landing pages while the ad
uploader is working in the background. One thing
I love about Mr.Greens POF Uploader is that it
helps you add a sub ID to every ad automatically.
Just click ad Sub ID and in Start From enter 1.
Money Control – Being Smart
Every affiliate has this question - how much money do
I need to get started on POF? I have seen some
people build profitable campaigns with as low as
$100, but not every one is so skilled, including me. It
took me a couple of thousand dollars, because not
many guides were available when I started.
To be realistic, if you are going to do everything
manually, and follow all the instructions in this guide
then $150-$250 would be enough. If you plan to buy
the tools and outsource - $350-450 is good. I cannot
be certain about these numbers; it differs from person
to person and these numbers are nonspecific.
 Don’t spend thousands of dollars at once, you
need to start slow and scale slowly.
 Commit yourself to a loss limit, and stop if you go
down a total of $50/day or $100/day, depending
on your overall budget.
 If you end up in a loss, think about what went
wrong and try to rectify the errors.
 Don’t setup 10-15 campaigns at once until you a
POF veteran.
 Don’t upload hundreds of AdCopies at once.
 As Mr.Green says, monitor your campaigns like a
hawk.
In a rush to make money, many affiliates will end up
making these mistakes and then they will run around
forums creating a lot of “POF is dead” noise.
50% ROI Rules
All of us would like to start with a low budget. As
promised, I am going to show you how I create
profitable campaigns with very less investment and
get a minimum of 50% ROI. I have campaigns
bringing me ROI’s as high as 400%, but 50% is the
minimum.
 Use Login Count <50 and Frequency Cap 3:
All your campaigns should have login count <50
and frequency cap set to 3. These are the two
most important targeting options you need to add
to every campaign. This will definitely get you the
best quality traffic on Plenty of Fish. Once you
gain some experience and make some profit,
think of experimenting with higher login counts
and frequency caps.
 Select Offers That Convert:
Get to know your affiliate managers, give them a
slight idea of what you are planning to do and
then, ask them what offers are hot right now.
They’ll email you a list of their top dating offers
and offers that you can promote on Plenty of
Fish. If you are promoting a ClickBank offer,
check the gravity of the product and see if the
landing page is convincing enough.
 Payouts more than $4:
It’s difficult to make a positive ROI on offers that
pay less than $4 in US and UK. Don’t select an
offer that pays less than $4. Once you send a few
hundred leads, ask your affiliate managers for
payout bumps. They should be able to increase
by 10%-15%.
 Come up with unique angles:
I am sure that this book has given you a clear
idea on angles. All CPA networks encourage that
you use angles and narrow targeting on POF.
You can use any angle that you want to
mentioned in this book or you cam come up with
your own angles. Don’t post a campaign without
using an angle. Broad targeting rarely work on
plenty of fish.
 Use Landing Pages:
You need a landing page that relates to the
angle, because the offer landing page is probably
not going to. This page should convince people
to sign up on the website. For ClickBank offers
you don’t need to come up with angles, so
landing pages are not necessary, and the top
converting ClickBank offers will already have
good landing pages.
These are the most important elements of every
campaign and doing this top affiliates make a lot of
money on Plenty of Fish.
Scaling (Reaching
$300-$500/Day)
If you have read and understood everything till now,
you should be able to set up a profitable campaign
that will make you $10-15/day.
To reach the $300-$500/day mark, you’ll need 30-40
campaigns making $10-$15 a day. You can select 810 offers/products, and come up with 4-6 angles for
each – to have 30-40 optimized campaigns that bring
you long term income.
Out of all the campaigns that you setup, some will
have to potential to make $40-$60/day or even more
and this is achievable by scaling the right way. Why
not make the most of all our campaigns? Below are
some of the ways I use for scaling my campaigns.
 Bid Increment
This is the easiest way to scale your campaign.
The higher you bid the more that traffic you’re
going to get. You might also get a better CTR, as
your ads will be shown to a lower session depth.
Before you increase your bid, take a look at your
ROI and increase bids accordingly. Your
campaigns should bring more profit after the bid
increases and you should not go in a loss.
 Gender
Almost all dating offers accept male and female
traffic. Most of my campaigns are targeting
females. All advertisers are desperate for female
leads. They pay more. You’ll get good payout
bumps if you send female leads. Once you make
profit there, you can target males. Obviously the
creatives will be different, but the offer can be the
same. Gay traffic on Plenty of Fish is less than
1% so it’s pointless targeting them.
 Distribute ASAP
As I have said before; If you or starting out, select
Distribute Evenly option. Once a campaign
makes profits, you can select Distribute ASAP
option. By doing this, you’ll get the most available
traffic for your bid and targeting. You’ll need to
increase your campaign budget if you are doing
this.
 Other Countries
Offers like Be2.com, Cupid and Richmen allow
you to advertise in multiple countries. You can
advertise Clickbank offers in all countries (I
recommend that you advertise ClickBank
products only in developed countries). The
competition will be less and your ROI’s would be
better.
 IAB Ads
We start with small ads, but once you know that
your angle is profitable, offer converts and you
are getting a positive ROI, you want to start using
310 x 110 and IAB ads. You’ll get a more
impressions, more clicks and it means more
profits.
 Login Count Scalability
I use this only when my dating campaigns are
bringing more than 150% ROI. Use this option for
scaling Clickbank campaigns; increasing login
count <100 won’t work well most of the times with
dating offers, unless you have some really great
images.
The people at POF Ads suggest that you duplicate
campaigns (link). I don’t know about others, but I have
not had success with this. Yes, I do get more traffic
but I also end up suffering a loss, because I am only
increasing the number of times my ad is being shown
to the same person at a different ad spot. Money
burns fast if you do this.
Type Offers That Can
Work Well On Plenty
of Fish
Targeting Options
Offer Types
Drinking Habits
Dating angles for people who
drink
Height
Dating angles for small/tall
people
Grow Taller eBooks on
Clickbank
Smoking Habits
High Heel Shoes
Dating angles for people who
smoke
eCigs
Car
Quit Smoking guides, NLP
and Hypnosis Programs
Dating angles for people who
have cars.
Education level
Car Insurance
Dating angles for people
according to their education
Has Children
Education Loans
Dating angles and offers for
people with children
Religion
Ethnicity
Pets
Religion based dating offers
and angles
Dating angles according to
ethnicity
Dating angles for pet lovers
Pet insurance offers
Dog training guides on
Clickbank
Hair Color
Body Type
Pet food products
Dating angles according to
hair color choice.
Hair Growth Products For
Bald People
Dating angles for different
body types
Weight loss CPA products or
weight loss products on
Clickbank
Body building programs on
Clickbank
List of All Tools You
Can Use
It’s not sensible to do everything manually as it can
take you a lot of time and effort. You want to
automate things and save as much time as possible.
Luckily, we have some pretty amazing tools at our
disposal:
 Mr. Greens POF Ad Uploader
If you've read the whole guide, you'll already know
what this does. It’s a Firefox add-on which will help
you upload thousands of ads in minutes, saving you
a lot of time. You'll need Firefox Browser if you want
to use this tool.
 AffExpert POF Spy
Honestly this is one amazing tool to help you find
out what your competitors and other top affiliates on
POF are doing. It gives you a lot of high CTR
images. It beats trial and error because you let
others do the work for you! You can save some
money on testing with this tool.
 Prosper202
I have been using this since I started. It's free and it
serves the purpose. Prosper202 provides pay per
click affiliate marketers with free self hosted PPC
software! The only effect this software will have on
your bottom line is a positive one.
 90 Second Website Builder
A drag and drop website builder. If HTML is a little
foreign to you, this tool is a god sent. You don't
need to know a line of code for using this.
 DriftNet
Driftnet is a Firefox Add-on for Plenty of Fish
advertisers. Its main goal is to make the day to day
management of your campaigns quicker and allow
you to get a better grasp on larger campaigns.
Don’t buy it if you are on a limited budget. Buy it
once you have lots of campaigns running.
 Photoshop CS5
I use it frequently to design landing pages or IAB
banners on Plenty of Fish. It saves a lot of time
because of the batch processing functionality. If you
don't have Photoshop, you could outsource the
batch processing to some one who has it. You will
be able to easily find many people on oDesk.com
 Dreamweaver CS5
I prefer to code my landing pages in Dreamweaver.
If you don’t know anything about Dreamweaver I
recommend the Lynda.com Dreamweaver CS5
training videos. If I don't have the time to code, I
outsource my coding to http://www.primediart.com primediart@gmail.com
Closing Thoughts
I want to congratulate you on finishing this report. In
my one year of using Plenty of Fish Ads, it’s become
one of my important and valued sources for
making money online.
It’s my sincere hope that this guide has helped to
show you how to make money using Plenty of Fish
ads, and made you realize the true potential it has.
The tips, ideas and strategies shared in this report will
make you money, just like they have for me. Now, you
know everything I know. All you have to do is take
action.
If you want to get in touch with me for any reason,
send an email to shardul@risealta.com or Skype:
risealta20
Sincerely,
Shardul Doshi
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