Folie 1 - Swiss Office Management

STATISTICS 2014
Swiss Office Management 2014
3rd Trade Fair for Office Management, Administration & Management
Assistance
3rd Trade Fair for Office Management, Administration & Management Assistance
FACTS
 10. – 11. September 2014
 71 exhibitors
 1‘051 attendees
 24 lectures within practical forums and 24 professional development workshop
 4 renowned keynote speakers
Visitor Marketing
 Over 40 ads and editorials in trade and daily press
 25 event notices in magazines, newsletters, online platforms and associations
 Editions of the trade fair newspaper: 161‘000 of which 127‘900 enclosed in trade
press
 14 thematically and target specific groups aligned Newsletters, send to
approximately 10‘000 potential visitors and exhibitors
3rd Trade Fair for Office Management, Administration & Management Assistance
FACTS
Product index of the Swiss Office Management
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Office equipment
office technology and communication
office logistics
business travel
company events
continuous education and training
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promotional gifts and motivation
health and lifestyle
consulting and services
insurances
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team assistants
project and sales assistants
Secretaries
department secretaries
public administration assistants
Visitor‘s profile
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Executive secretaries
office managers
management assistants
board assistants
administrative leaders
administrative and financial assistants
3rd Trade Fair for Office Management, Administration & Management Assistance
STRUCTURE OF VISITORS
Which of the following topics are interesting for How did you hear about the Swiss
Office Management?
you at the exhibition?
(Multiple answers are possible)
Further Education &
Training
67%
Business Travel
Office Technology &
Communication
Office Equipment &
Workplace Design
Other
Corporate Functions
45%
33%
30%
29%
26%
Consulting & Services
22%
Health & Lifestyle
22%
Promotional Gifts &
Motivation
22%
Ads and editiorials in the
trade and daily press
24%
Invitation / information
from exhibitors
23%
Recommendation of
colleagues / superiors
22%
Exhibition newspaper / postmailing from the organiser
Visited the fair in the
previous year
14%
11%
Advertising on the
Internet / Newsletter
7%
Other sources
7%
3rd Trade Fair for Office Management, Administration & Management Assistance
STRUCTURE OF VISITORS
In which sector do you work?
Services in general
15%
Industry in general
15%
10%
Health Service
ca. 2-4 h
16%
9%
Consulting / Advisory
Chemical & Pharmaceutical
Industry
2 Days
29%
ca. 5 h
7%
9%
8%
Banking / Insurance
Trade
6%
IT / Software / Internet /
Telecommunication
6%
Machinery- und
plant engineering
5%
Public Service
5%
Other
How much time did you spend at the
trade fair?
1 Day
48%
12%
3rd Trade Fair for Office Management, Administration & Management Assistance
STRUCTURE OF VISITORS
What job position do you have at the
company?
Assistant to the Managing
Director / Chief Secretary
41%
< 1 year
11%
Assistant für managers
37%
Other Assistants
> 10 years
26%
12%
Secretariat Division
11%
Administrative Assistant
10%
Management
Since when do you carry out this
activity in the company?
1-3 years
26%
7-10 years
15%
3%
3rd Trade Fair for Office Management, Administration & Management Assistance
4-6 years
15%
STRUCTURE OF VISITORS
Which decision-making authority do you
occupy in your company?
Making decision with
others together
Size of the enterprise you‘re
working at:
52%
1-20;
19%
>5001;
14%
10015000;
10%
Prepare decisions
Submit advisory
suggestions
30%
21-50;
15%
51-100;
7%
15%
3rd Trade Fair for Office Management, Administration & Management Assistance
5011000;
10%
101-500;
25%
STRUCTURE OF VISITORS
“
„
98 % of the surveyed attendees rate the third Swiss Office
Management with very good or good.
„
97 % of the surveyed attendees are involved in the decision-making
process of their company.
„
94% of the surveyed workshop participants are satisfied with the
variety and relevance of the topics or very satisfied.
“
„
93 % of the surveyed attendees would like to visit the Swiss Office
Management 2015 again.
“
3rd Trade Fair for Office Management, Administration & Management Assistance
“
VISITOR‘S FEEDBACK
Kirsti Möschli, Executive Assistant, Sulzer Chemtech AG
My attention to the fair resulted through a leaflet we received in the company. I then asked my boss and the HR
department, if this was a good chance for professional development. They thought it would be and now I 'm
here. I had a lot of fun at the fair - especially in the lecture by Gregor Staub - and was also able to benefit from
fresh input for my work.
Marlyse Tchékoff, Assistant to the Managing Director , CSD Ingenieurs SA
I already attended the Swiss Office Management last year, as an invitation of the KV Switzerland. I liked it so
much that I wanted to visit the fair again this year. I also attended two workshops. 2015 I will definitely visit
again!
Maria Miceli, secretariat SMA und Partner AG
For me, the Swiss Office Management seemed a good way to educate me and bring me up to date. That's why I
also booked three workshops. I really enjoyed the fair: I had fun, found the offers very informative and had good
conversations. I would like to say thank you to the organisers and to all the nice people who took the time to
support us, the visitors, and to inform us. I 'm very happy to visit again.
3rd Trade Fair for Office Management, Administration & Management Assistance
EXTRACT FROM THE VISITORS LIST
Aargauische Kantonalbank
Accor Gestion SA
Gestion SA
Credit Suisse AG
Lindt & Sprüngli (Switzerland) AG
SBB Medical Service
Swiss Radio and Television
Accor SRF
AirPlus International AG
ALDI SUISSE
Allianz Global Corporate &
Specialty
Alstom (Switzerland) AG
CSS Insurance
Ernst & Young AG
Ernst Suisse AG
ETH Zurich
F.Hoffmann-La Roche AG
Siemens Switzerland AG
SIX Financial Information AG
SRF
Suva
SWICA Health Insurance
Angst + Pfister AG
AXA Winterthur
Bank Vontobel AG
BASF Intertrade AG
Baudirection Canton Zurich
BKW Haufe-Lexware GmbH & Co.
KG
Holcim (Switzerland) AG
Jet Aviation AG
Kaba Management & Consulting AG
MAN Diesel & Turbo Switzerland AG
Swiss Reinsurance
Swisscom (Switzerland) AG
Syngenta International AG
The Swatch Group Ltd.
Trivadis AG
Energie AG
UBS AG
BKW Energy AG
British Airways
Burkhalter Management AG
Bystronic Laser AG
C&A Fashion AG
Marriott International
Mettler-Toledo Interntional Inc.
Miele AG
Novartis Pharma AG
Police Basel-Scenery
Post CH AG
SAP (UBS Card Center AG)
UKBB
University Hospital Zurich
upc cablecom GmbH
Vifor AG
Charles Vögele Fashion AG Ltd
Coop Cooperative
RUAG Aviation Schweiz AG
SBB AG
Zurich Insurance Company Ltd.
3rd Trade Fair for Office Management, Administration & Management Assistance
EXHIBITOR‘S FEEDBACK
Which goals have you achieved at the Swiss Office Management 2014 in
Zurich? (Multiple answers are possible)
Acquisition of new customers
65%
Increased brand awareness
48%
Presentation of new products / services
35%
Improve the image of the company
Development of new markets
23%
16%
Finding new co-operation partners
13%
Care of regular costumers
13%
Sales / contract aquisition statements
during and after the fair
10%
Market research
10%
3rd Trade Fair for Office Management, Administration & Management Assistance
EXHIBITOR‘S FEEDBACK
Cathrin Bosshard , Hotel Basel, Sales & Marketing Manager
The Swiss Office Management is a fair at which you can find / meet precisely targeted contacts which would
otherwise only be achieved with very much effort. The fair is lovingly organized and very personally managed,
which is rather an exception nowadays. Thank you very much, we also felt very look after in the 2nd year.
Marc Brändle, Business Development Manager, Sorell Hotels Switzerland
The visitors were mainly decision-makers or stand very close to the decision level. This made itself noticeable in
the quality and seriousness of the conversations.
Corinne Guignard-Bucher, Managerin Sales & Marketing (MICE), Luzern Tourismus
We have participated at the Swiss Office Management Exhibition for the first time this year and were very
pleased with the results of the fair . The visitors were interested and had in some cases even concrete inquiries.
We will be back next year with four partners as an exhibitor on site.
3rd Trade Fair for Office Management, Administration & Management Assistance
OUR PARTNERS
3rd Trade Fair for Office Management, Administration & Management Assistance
STATISTICS 2014
børding exposition SA would like to thank you for your trust and collaboration!
We look forward to next years exhibition in Zurich.
If you are interested in any further information, please do not hesitate to contact us.
The next Swiss Office Management takes place on 9th – 10th
September in Zurich.
Project Manager
Lena Schmidt
Tel.: +41 22 733 17 52
Tel.: +49 621 40166-150
l.schmidt@boerding.com
Project Assistent
Vivienne Weis
Tel.: +41 22 736 10 80
Tel.: +49 621 40166-161
v.weis@boerding.com
www.twitter.com/@TopAssistentin
In our report, we use the generic masculine. Both
women and men are addressed.
Fotos: © Franz Pluegl
www.swiss-office-management.ch
Project Assistent
Stephanie Flores Gil
Tel.: +41 22 736 10 76
Tel.: +49 621 40166-151
s.flores-gil@boerding.com
Sales Manager
Brigitte Pulcher
Tel.: +49 621 40166-204
b.pulcher@boerding.com
www.facebook.com/swissofficemanagement.ch