WINE COAST COUNTRY FACT SHEET

Transcription

WINECOASTCOUNTRY FACT SHEET
Overview:
WineCoastCountry, the coastal region of San Luis Obispo County located midway between
Los Angeles and San Francisco, is where the best of southern and northern California meet.
Spanning 101 miles of prime Pacific coastline, this spectacular region consists of 10 diverse
artisan towns and seaside villages rich in character and history: Ragged Point/San Simeon,
Cambria, Cayucos-by-the-Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila
Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano, and Nipomo.
From lush farmland to the sparkling Pacific Ocean, the area boasts vast stretches of white
sandy beaches and picturesque rugged coastline, renowned wineries, the world famous
Hearst Castle, bucolic farmland, wildlife, pristine forests, beautiful state parks, fields of wild
flowers, and untouched natural beauty as far as the eye can see.
Website:
www.WineCoastCountry.com
Blog:
www.WineCoastCountry.com/blog
Facebook:
www.facebook.com/WineCoastCountry
Twitter:
www.twitter.com/WineCoastCountry.
Location:
Easily accessible from both the San Francisco Bay Area and Los Angeles, the northern most
tip of WineCoastCountry begins in San Simeon at Ragged Point, 191 miles south of San
Francisco, and the southern most tip is located in Nipomo, 165 miles northwest of Los
Angeles. It is approximately a 3.5-4 hour drive south from San Francisco and north from
Los Angeles.
Getting There:
WineCoastCountry is easily accessible from San Luis Obispo Regional Airport
(8.57mi/13.8km). Direct flights are offered from San Francisco, Los Angeles and Phoenix.
For more information, contact (805) 781-5205. WineCoastCountry can also be reached by
ground or rail transportation from both San Francisco Airport (231.59mi/372.7); Santa
Barbara Airport (86.19mi/138.7km); Los Angeles International Airport
(177.39mi/138.7km), Burbank-Glendale-Pasadena Airport (170.36mi/274.17km); rail
service is provided by Amtrak with numerous stations located throughout the region. For
information, contact the transit center at (805) 238-1242.
WineCoastCountry Discovery Route:
Launched in 2012, the Discovery Route is a 101 mile scenic drive that takes travelers
through the 10 diverse towns of WineCoastCountry along prime Pacific coastline, lush
farmland and renowned vineyards. The northernmost point of the route is located at
Ragged Point in San Simeon and the southern-most point rests in the farmlands of Nipomo.
This breathtaking drive showcases the area’s rich history and culture through 10 charming
artisan towns and seaside villages. Along the route, visitors will enjoy locavore dining, wine
tasting, diverse coastlines and geography, farmland, and various points of interest.
History & Culture of the WineCoastCountry:
From as early as 10,000 BC to the present, WineCoastCountry is one of the most interesting,
resourceful and awe-inspiring areas to visit in California. The region’s history dates back to
its first inhabitants, the Chumash, followed by the coming of Spanish Conquistadors in
1769 like Gaspar de Portola who named Los Osos (“the bears”) after encountering Grizzly
bears throughout the valley. The missionaries, led by Father Junipero Serra from 1769 to
1823, had a tremendous effect on the region with mission building and religious
conversion that radically changed the demographics and at one point, Catholicism was
named the state religion of California.
In addition to the California Gold Rush of 1849, the Central Coast experienced what is now
known as the California Fur Rush starting before 1825, when fur trappers from England,
Russia and America hunted the Central Coast’s southern sea otters and fur seals nearly to
extinction; however brutal was the Fur Rush, it is credited with opening up world trade to
the region from the Central Coast to San Francisco. Rancheros and Californians established
self-sustaining communities, like the Dana Adobe in Nipomo, made possible by Mexican
Land Grants, deeded from 1833 to 1846. Sea Captains such as James Cass from Cayucosby-the-Sea created his community from a Spanish land grant of 320 acres, enabling him to
build the pier and town center where his house stands to this day since 1867. The
evolution of the region’s wine country can be traced back to Henry Ditmas planting the first
vineyards in Arroyo Grande in 1879; however, a commercial industry was not developed
until 1968 when Jack Foote successfully planted wine grapes, leading to the present when
Arroyo Grande was granted AVA status in 1990. The cultural contributions to the farm
culture brought by the Dust Bowl Migration of 1932 is documented in songs, stories,
famous photographs, and by their descendants still farming to this day.
So evident is WineCoastCountry’s fascinating history that it resonates in the unique people,
landscape, architecture, character and cultures still influencing and coexisting in each of its
10 regions. These charming artisan towns and seaside villages are plotted along the
WineCoastCountry Discovery Route, so that today, modern day explorers can uncover the
past as they travel from WineCoastCountry’s northern most edge in Ragged Point/San
Simeon to the southern most town of Nipomo.
Population and Demographics:
 The population of WineCoastCountry: 76,668
 The average age is 46.7
 The average household income is $76,012
 The median home value is $83,679
Climate:
WineCoastCountry is blessed with comfortable weather year round. On the coast, the
average temperature is approximately 65° F (18° C) and ranges throughout the year
between 40° F (5° C) and 75° F (24° C). Seasonal morning fog in the late summer and fresh
cool breezes off the ocean provide a refreshing escape from the hot summers throughout
much of the state. The comfortable temperatures allow visitors to take advantage of the
plethora of outdoor activities throughout the entire year. The average annual rainfall along
the coast is 19.29 inches.
In the country region, the average temperature is approximately 73° F (22° C) and ranging
throughout the year between 40° F (5° C) and 80° F (27° C). Lush vegetation and oak trees
thrive year round in the temperate weather. The average rainfall in the country region of
WineCoastCountry is 24.3 inches.
Industry:
WineCoastCountry’s top three industries are:
1. Agriculture: Agriculture thrives in WineCoastCountry because of the
impeccable growing temperatures. The top producing crops include
strawberries, broccoli and wine grapes. The highest producing vegetable crops
are brussel sprouts, leeks, peas, bean, artichokes and pumpkins. The total gross
value of WineCoastCountry’s agricultural product was $736,208,000 in 2011.
(Source: San Luis Obispo County Department of Agriculture).
2. Tourism: In 2011, WineCoastCountry hosted approximately 2.3 million annual
visitors, generating over $1 billion in visitor spending. WineCoastCountry
collected more than $21.8 million in transient occupancy tax (T.O.T.) in
2006/2007. The average hotel occupancy rate in WineCoastCountry for 2007
was 63.7% and the average daily rate (ADR) was $113.28.
3. Administrative/Support Services & Health Care: 21.91% of the
WineCoastCountry population works in the Administration Services industry.
This industry is the fastest growing industry in WineCoastCountry.
Popular Attractions:
WineCoastCountry boasts spectacular outdoor attractions that showcase its spectacular
natural beauty from the majestic ocean to the seemingly endless countryside.
 WineCoastCountry Discovery Route traces CA Hwy 101 through its 10 destinations
with breathtaking unimpeded views from 400 feet above sea level and travels
through a wealth of culture and history.
 Coastline & Tide Pools as far as the eye can see for strolling long stretches of sandy
beaches and for exploring the rocky shoreline’s tide pools.
 Wildlife flourishes everywhere throughout the regions with a wide variety of
waterfowl, sea otters, sea lions, elephant seals, rare butterflies, migrating birds,
birds of prey, deer, wild boar and many other species.
 Farms & Ranches filled with vegetables, orchards, flowers and freely roaming
animals are here to experience and learn firsthand about the bounty of the region
and farmland preservation.
 Harbors & Bays offer a window into the daily life at working harbors rich with sea
life, some abuzz with activity, and some only quiet seaside serenity.
 Nature Preserves, Estuaries, & State Parks full of coastal aquatic life, rare
butterflies, migrating birds, birds of prey, deer, wild boar, native plants and many
other beautiful inhabitants both zoological and botanical.
 Wineries number nearly 200 featuring award winning wines of pinot noir,
chardonnay, Rhone varietals and an array of other grapes thriving in the hospitable
climate created by the near vicinity of the Pacific.
Recreational Activities:
From surfing some of the world’s largest waves to world-class golfing and horseback
riding, WineCoastCountry offers a wealth of activities sure to please everyone.
 Bird Watching is a popular activity featuring over 20% of all North American bird
species.
 Bluff & Mountain Hiking and Biking exhilarates as visitors take in breathtaking
views from trails through native oaks, apple orchards, vineyards and down to the
sea.
 Butterfly Migration demonstrates the yearly migration of Monarch butterflies that
entomologists believe has taken place for thousands of years.
 Dining will indulge visitors’ every sense with an abundance of regional fresh seafood,
free range beef and poultry, fresh fruit and vegetables, hand-crafted cheeses,
bakeries and superb wine crafted by local artisans.
 Golfing takes on a new level at several award-winning championship golf courses
overlooking the Pacific Ocean.
 Historical Walking Tours feature historical homes, missions, ranchos, farms,
vineyards, wineries, churches, commercial buildings, bridges, cemeteries and
ancient sites dating back to the mid-1800s and farther.
 Horseback Riding on the Beach becomes a majestic equine encounter at some of the
most picturesque shores of the Pacific.
 Shopping trips develop into treasure hunts at unique gift shops, wine & cheese shops,
art galleries and antique stores.
 Sport Fishing takes on a new excitement by chartering a boat and catching fresh fish
such as salmon, rock cod and albacore tuna.
 Surfing some of the world’s best waves and hottest surfing locations in the world is a
priceless challenge.
 Weddings are simply more romantic and memorable in a setting of breathtaking
ocean views, rolling vineyards, wildflowers and shady orchards.
 Whale Watching tours depart from harbors regularly from late December through
early April so you can observe the migration of female whales with their young
calves.
About WineCoastCountry:
Los Angeles and San Francisco, is where the best of northern and southern California meet.
Cambria, Cayucos-by-the-Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila
Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano, and Nipomo. From lush
farmland to the sparkling Pacific Ocean, the area boasts vast stretches of white sandy
beaches and picturesque rugged coastline, renowned wineries, the world famous Hearst
Castle, bucolic farmland, wildlife, pristine forests, beautiful state parks, fields of wild
flowers and untouched natural beauty as far as the eye can see. A sampling of activities
includes horseback riding on the beach, locavore dining, surfing, biking, hiking, world-class
golfing and much more. Visitors can experience the best of the region along the
WineCoastCountry Discovery Route, a breathtaking drive that showcases the area’s rich
offerings. For information on how to make the most of your stay in WineCoastCountry, visit
WineCoastCountry.com. For the latest news on the area, visit our WineCoastCountry Travel
blog join us on Facebook facebook.com/visitslocounty and follow us on Twitter.
About The SLO County Business Improvement District:
The San Luis Obispo County Business Improvement District (SLO CBID) was founded in
2010 by a group of the area’s leading hoteliers with the mission to promote the
WineCoastCountry region as a world class visitor destination ideal for road trips, family
vacations, wine tourism, adventure tourism, agri-tourism and stewardship tourism.
WineCoastCountry consists of the 10 unincorporated regions of San Luis Obispo County:
Ragged Point/San Simeon, Cambria, Cayucos-by-the-Sea, unincorporated Morro Bay, Los
Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano, and
Nipomo. The SLO CBID offers information on the area’s spectrum of attractions, activities,
events and lodging options, with more than 800 luxury, specialty, value, and budget
vacation choices available to visitors. For more information on the SLO CBID visit
www.WineCoastCountry.com or contact Chief Administrative Officer Cheryl Cuming at
805-547-CBID (2243), admin@SLOcountyBID.com or info@yourCBID.com. For the latest
news on the area, visit our blog WineCoastCountry.com/slo, join us on Facebook
facebook.com/visitslocounty and follow us on Twitter twitter.com/visitslocounty.
###
MEDIA CONTACT:
Kelly Chamberlin, Public Relations Manager
415.336.4332
kellyc@mentalmarketing.com
WineCoastCountry, CA
One Vacation - 10 Destinations
WineCoastCountry, the coastal region of San Luis Obispo County, CA located midway
between Los Angeles and San Francisco, spans 101 miles of prime Pacific coastline and is
comprised of 10 diverse destinations and seaside villages rich in character and history.
Traveling throughout WineCoastCountry’s 10 regions, visitors will be treated to majestic
views of rugged Pacific coastline, relaxing beaches, lush rolling farmland and renowned,
verdant vineyards. Travelers can partake in locavore dining, wine tasting, farm visits,
outdoor activities, cultural exhibitions and festivals. History buffs will love the wide range
of historical points of interest along the way including San Simeon’s famed Hearst Castle,
Cambria’s Santa Rosa Chapel, Cayucos’ Pier and Sea Captain Cass’ House from 1867, Avila
Beach’s 1890 Point San Luis Light House, the 100+ year-old townsite of Old Edna and
Nipomo’s archeological site from Cecile B. DeMille’s epic 1932 film “The Ten
Commandments.” Outdoor enthusiasts can partake in hiking, biking, horseback riding,
kayaking and surfing at the many beautiful state parks, nature reserves, estuaries, beaches
and trails in WineCoastCountry.
Recently, WineCoastCountry launched the ultimate California road trip - the
WineCoastCountry Discovery Route, to guide visitors through these 10 fascinating
destinations, making it possible to have one fantastic vacation. This breathtaking drive
showcases the area’s rich history and culture through its charming artisan towns and rustic
seaside villages from the route’s northern most point on the coast in Ragged Point/San
Simeon, Cambria, Cayucos-By-the-Sea, unincorporated Morro Bay, Los Osos/Baywood
Park, Avila Beach & Valley, Edna Valley, Arroyo Grande, Oceano, and Nipomo, located at the
route’s southern most point in the country.
In conjunction with launching the WineCoastCountry Discovery Route, WineCoastCountry
has updated and re-designed its website, www.winecoastcountry.com, creating a
comprehensive visitor site featuring a state-of-the-art interactive itinerary builder with
detailed listings for lodgings, activities, eateries and points of interest. The website can be
interfaced with interactive Google Maps to create a downloadable map to printout or send
to a smartphone or other mobile device. Visitors can get more information about the
WineCoastCountry destinations by visiting www.WineCoastCountry.com for a
downloadable map.
The 10 Destinations of WineCoastCountry
Ragged Point and San Simeon are located in the northern most coastal region of
WineCoastCountry. Just 15 miles north of San Simeon’s Hearst Castle, Ragged Point is the
gateway to Big Sur. The area features spectacular vistas of the Pacific Ocean and sea life
including whales, dolphins and elephant seals, and the most filmed scenic roadway in the
world. Four hundred foot sheer cliffs provide one of the finest ocean vistas in the world and
one of the few trails down to the largest waterfall in the area.
Situated along one of the most beautiful stretches of Highway 1, San Simeon is “where land
and sea meet unspoiled beauty.” This secluded retreat is filled with natural splendor,
endless outdoor adventure, scenic wonders and treasured historic landmarks such as
watching the elephant seals at the Piedras Blancas rookery, touring the world-famous
Hearst Castle and hiking along beaches and pristine stretches of Pacific coastline naturally
carved by the sea. Every year, the grey whales make their journey from Alaska to Baja
California during late December into early February, and return during March and April.
San Simeon’s many vistas offer rare glimpses of these magnificent migrations. Also, San
Simeon is one of the few places the monarch butterflies breed during their annual 1,000mile migration every year. San Simeon's climate is very mild.
Cambria is located in the northern coastal region of WineCoastCountry and is “where the
pines meet the sea.” Just 6 miles south of Hearst Castle, the picturesque village enchants
visitors with its historic architecture, distinctive shops and bustling art scene. Initially a
Mexican land grant, Cambria’s serenity, relative isolation, and mild climate draw artists of
all stripes. This rare concentration of talent contributes to the plethora of galleries,
workshops, antique and specialty shops in the quaint village, and fosters a lively jazz,
classical music, theatre, and food scene. The museum is now housed in a fully restored
historic home, the Guthrie-Bianchini House, offering moving displays of the building of
Highway One, The Great Fire of 1889, and The Sinking of the S.S. Montebello in 1941.
Activities include renting bicycles or horses; golfing or hiking; shopping or fishing; and
wine-tasting or whale-watching. Stroll along the peaceful Moonstone Beach or explore the
Fiscalini Ranch Preserve trail. Friday afternoons, the Cambria Farmers’ Market offers local
fruits, flowers, vegetables fresh baked goods, pies, BBQ, and many other gourmet items.
Cayucos-By-the-Sea is located in the mid-coastal region of WineCoastCountry. Deemed
“the coolest small town in America,” Cayucos-by-the-Sea is an authentic California beach
town featuring a long stretch of white sandy beach, a public fishing pier, a historic saloon
and a quaint old-fashioned main street. Prehistorically inhabited by the Chumash, Cayucos
was officially “settled” in 1867 by Captain James Cass, who realized the future possibilities
of the excellent location as a shipping port of cheese, hides, beef and fresh water. He built
the pier, a store, and a warehouse. The name Cayucos means kayak or canoe, which were
once used to hunt sea otters along the coast. Almost hunted into extinction, sea otters are
now protected from human predators and are a main attraction here. Cayucos boasts many
types of eating establishments, from a chowder house to five-star dining, fabulous antique
stores, surf shops with hand-crafted boards and locally owned gift stores. The historic Old
Cayucos Tavern is not to be missed and has card-playing rooms, pool tables, dancing, and
live music.
Morro Bay (unincorporated) is located in the midsection of the coastal region of
WineCoastCountry. Best known for “Morro Rock,” Morro Bay is part fishing village and part
artists’ haven. Annual events include the Harbor Festival, the Avocado & Margarita festival,
the annual Lighted Boat Parade, the Winter Bird Festival and Art in the Park. Restaurants
offer everything from Japanese to French bakeries, as well as venues hosting classical, rock,
and jazz musicians. Visitors are drawn to the fishing, golfing, unique art galleries,
fascinating antiques and the Morro Bay Museum of Natural History. Prehistorically settled
by the Chumash, the city gets its name from early Spanish explorer Juan Cabrillo who
named it El Morro, meaning “crown-shaped hill,” in 1542. Before the fishing industry took
hold, the natural bay first served as a port for exporting dairy products. In 1870, Morro
Bay’s founder Franklin Riley laid out the streets that would become the city we know
today. Divers discovered red abalone colonies and a bustling abalone industry expanded to
include halibut, sole, rockfish, and albacore. The latter four are still plentiful, but abalone is
artificially farmed today. During World War II, the Navy filled in the land along the shore,
forming today’s Embarcadero now filled with shell shops, restaurants, and galleries. A
portion of Morro Bay is now a designated bird sanctuary, and Morro Rock is home to the
federally protected Peregrine Falcon.
Los Osos/Baywood Park is located in the midsection of the coastal region of
WineCoastCountry and is the gateway to Montana de Oro State Park, one of the most
spectacular oceanside parks in the country. The word “osos” means bear in Spanish, and
Los Osos was named for the now-extinct California grizzly that roamed the area when it
was discovered by the Spanish explorer Portola in the late 1500s. When sold to Walter
Redfield in 1919, Los Osos/Baywood Park was touted as being the next great vacation spot
for city folk looking to get away. Los Osos sits on the southern tidal estuary of Morro Bay,
an “Eden” of feathered wildlife. Los Osos offers excellent kayaking conditions, great golfing,
endless tide pools to explore and many outdoor activities including horseback riding along
the beach. Baywood Park, now a part of Los Osos, is best described as a picturesque park
right on the “back bay,” and ringed with wooded stands of eucalyptus. Sweet Springs
Nature Preserve is located at the south end of the back bay. Montana de Oro State Park,
Morro Bay State Park, and the Morro Bay Bird Sanctuary make Baywood Park an ideal base
camp. Los Osos/Baywood Park enjoys a moderate climate year round with average
temperatures between 50 and 60 in the winter, and 60 and 70 in the summer.
Avila Beach & Valley is located in the south section of the coastal region of
WineCoastCountry. Avila enjoys a consistent microclimate and an enduring small-town
charm that makes it a perennial favorite summer getaway destination. The well-kept sandy
beach and historic pier activities range from surfing, kayaking, cycling, roller-blading, sport
fishing and whale watching to great day hikes and peaceful walking paths. Picnic tables and
permanent barbecues welcome families and dogs; an interactive Sea Life Center teaches
about marine life; and every Friday, a lively farmer’s market opens. Relax at Sycamore
Mineral Springs and browse the gourmet goodies and fresh seasonal produce at the Avila
Valley Barn. In the fall, visit one of the many apple orchards for unique varieties of See
Canyon Apples. There is also a working fishing pier, a seaside golf course, a historic 1890s
Lighthouse, and even a Buddhist Temple to visit. Avila Beach is also home to one of the few
remaining nude beaches in California at the infamous Pirate’s Cove, once used to smuggle
in secret cargoes of liquor during prohibition. The beach is now a protected cove where
bathing suits are “optional.” Avila Beach was named after Miguel Avila, who was granted a
Mexican land grant during the mid-1800s. He established a settlement there in 1842 and it
became a major shipping port for San Luis Obispo. A second working fishing pier, Harford
Pier, built in 1873, was once where the Pacific Coast Railway ran all the way to its end.
The Edna Valley is located in the southeastern section of WineCoastCountry, and winds
from Arroyo Grande to San Luis Obispo through the countryside, with picturesque
wineries, working farms and tempting bike trails. It’s bounded on the south end by Lopez
Lake, offering 22 miles of shoreline bordered by rugged mountain terrain -ideal for
campers, boaters, skiers and mountain bike adventurers. Edna Valley lies in the shadow of
the volcanic mountains, with clay-rich soil perfect for growing grapes and has one of
California’s longest growing seasons. Spanish missionaries were the first to plant grapes
here, beginning the proud tradition that has evolved into a world-class wine region.
Resembling the subsoil of Burgundy’s famous vineyards, the fertile grounds of the Edna
Valley produce wines whose elements are influenced by the Pacific Ocean nearby. At the
heart of the Edna Valley wine country, founded in the early 1800s, is the Old Edna
Townsite, once a bustling center for farming and ranching – with a family home, a general
mercantile, a blacksmith shop, a butcher shop, a saloon, and a dance hall. Today, these
buildings have been lovingly restored and converted into the Old Edna Antique Store, the
Old Edna Cafe, the Gypsy Wagon, the Blue Belly Barn & Tree House and the Sextant Winery
Tasting Room & Deli. Edna Valley has higher than average temperatures than much of the
county. Winter temperatures range from low 40s to low 80s, but average temperatures are
in the 60s and 70s. Most summer day temperatures are in the 70s and low 80s.
Arroyo Grande Valley is located in the southern part of the wine country region of
WineCoastCountry and means “wide riverbed” in Spanish. This perennially sunny and
fertile valley has remained a major agricultural area and the heart of wine country, with
winding back roads lined with vineyards, green rolling hills, wildlife, and views for miles. A
burgeoning wine region spreads throughout the valley, thriving in the volcanic rocky soils
and the marine influence of the nearby Pacific Ocean, which provides mild weather and an
unusually long growing season. Lopez Lake Recreation Area, located just 10 miles from
Arroyo Grande, offers 22 miles of shoreline for camping, fishing, boating, skiing, sailing,
windsurfing, picnicking, hiking and equestrian trails, mountain biking, canoeing, and bird
watching.
Oceano is located in the southern most coastal region of WineCoastCountry and is a classic
and historic California beach town whose honky-tonk character has hardly changed since
its heyday in the 1940s with the ubiquitous clam stirred into a variety of hearty chowders
remaining the star of most menus in the many seaside eateries. Oceano offers activities
including horseback riding and kite-flying, while off-road and ATV enthusiasts frequent the
Oceano Dunes, an official SVRA where 1,500 acres of natural sand dunes make up the only
park in California where visitors can legally drive vehicles on the beach. This unique area is
recognized as the finest, most extensive coastal dunes left in the entire state. By 1895, the
Southern Pacific Railroad laid tracks that reached Oceano and a depot was built that year.
Now open to the public, the current historic depot was built in 1904 and is packed with
railroad and World War II memorabilia. Today, Oceano is a family-friendly place with Oso
Flaco Lake Natural Area, a California State Park. Access is permitted sunrise to sunset
throughout the year. From October to February, more than 50,000 monarch butterflies fly
a thousand miles to return en masse to a eucalyptus grove in nearby Pismo Beach State
Park.
Nipomo is located in the southern most section of WineCoastCountry. Its original
inhabitants were Chumash -- Nipomo is a name derived from the Chumash word meaning
“the foot of the hills.” When a Mexican land grant was deeded to sea captain William G.
Dana of Boston, Nipomo grew up around the Dana Adobe he built in 1839, which became
an important stop along El Camino Real, the main route to Los Angeles. Perhaps Nipomo
was made famous by Dorothea Lange's poignant photograph “Migrant Mother,” a haunting
black-and-white photo of a hungry young mother with two of her seven children during the
Great Depression. Today, Nipomo is a place where lush farms provide work for many and is
one of the fastest-growing areas of the county. Nipomo features acres of lemon and
avocado orchards, rolling sand dunes, fragrant blue gum eucalyptus trees, miles of flowers,
lush golf courses, peaceful dunes, and a perfect climate. Cypress Ridge Golf Course is
ranked second in the state (only Pebble Beach ranks higher) by golf magazines. Nipomo is
also home to the largest swap meet in the county and the famous Jocko’s Steakhouse.
Consistently sunny, both horses and golf carts are welcomed equally. Nearby Oso Flaco
Lake, an 18,000-acre, 18-mile shoreline is designated as a national natural landmark with a
one-mile boardwalk and hosts more than 50 species of birds.
About WineCoastCountry
Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila
Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. From lush
golfing, and much more. Visitors can experience the best of the region along the
WineCoastCountry.com. For the latest news on the area, visit our blog
WineCoastCountry.com/slo, join us on Facebook facebook.com/VisitSloCounty and follow
us on Twitter twitter.com/VisitSloCounty.
About The SLO County Business Improvement District
Ragged Point/San Simeon, Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los
Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and
WineCoastCountry.com or contact Chief Administrative Officer Cheryl Cuming at 805-547CBID (2243), admin@SLOcountyBID.com or info@yourCBID.com. For the latest news on
the area, visit our blog WineCoastCountry.com/slo, join us on Facebook
facebook.com/VisitSloCounty and follow us on Twitter twitter.com/VisitSloCounty.
###
MEDIA CONTACT:
Kelly Chamberlin
Public Relations Manager
415.336.4332
Uncovering the Past on the Discovery Route
Exploring the Rich History of WineCoastCountry
In San Luis Obispo County, CA
Driving along the WineCoastCountry Discovery Route in San Luis Obispo County makes it
impossible to escape the whispers of history. Boasting 101 miles of stunning Central
California coastline, vast wildlife, artisan villages and vineyards, the Discovery Route takes
visitors on a journey through 10 diverse regions spanning from San Simeon’s iconic Hearst
Castle in the north to the bucolic country town of Nipomo in the south. From Cayucos’s
Chumash grinding stone sites to the Old Edna Townsite, WineCoastCountry’s historical
points of interest are alive, well, and open to visitors with a passion for the past.
Below is a sampling of historical sites in each of the 10 regions that visitors will
uncover along the WineCoastCountry Discovery Route.
HISTORY OF THE WINE COUNTRY
Arroyo Grande Valley: Ditmas Ranch
Arroyo Grande Valley’s vineyard history began in 1879 when Henry and Rosa Ditmas
planted and harvested the first vineyard of Zinfandel and Muscat vines on their ranch.
Nonetheless, the region was regarded as too cold to produce quality varietals for decades
and commercial wine production did not begin until 1968, when Jack Foote planted and
successfully harvested experimental vineyards. Soon other vintners began growing grapes
in the area, and by 1990, Arroyo Grande Valley was granted AVA status. Now, more than a
century later, visitors can go to the old Ditmas Ranch where they still craft an Estate
Zinfandel from vines over 125 years old and experience the entire thriving Arroyo Grande
Valley.
Edna Valley: Sextant Winery and Suite Edna Guest House
Now home to a clutch of award-winning wineries and picture-perfect vineyards, Edna
Valley was once a bustling crossroads for travelers and residents alike, with the Old Edna
Townsite at its heart. Over its 100+ year history, the tin-sided Old Edna building has
served as a post office and mercantile, public dance hall, saloon, gallery and private artist’s
residence (in which many bohemian parties took place in the 1960s and 70s). Today, the
building is still a hub of activity as the Sextant Winery Tasting Room and Gourmet Deli,
where the sunny patio overlooking MacGregor Vineyard beckons to be enjoyed along with
a glass of wine and a decadent platter of fine meats, cheeses, breads, olives and salads. Old
Edna Townsite, 1653 Old Price Canyon Road, San Luis Obispo, CA 93401, 805.544.8062,
www.oldedna.com; Sextant Winery, 1653 Old Price Canyon Rd, San Luis Obispo, CA 93401,
866.833.WINE, www.sextantwines.com.
HISTORY ON THE COAST
Avila Beach: Point San Luis Light Station and the Inn at Avila Beach
Since its construction in 1890, the Point San Luis Light Station has witnessed an
incredible amount of history, including shipwrecks, boot-legging, prosperity and
dereliction. In 1995, the Lighthouse Keepers organization took the beautiful Victorianstyle property under its wing and restored the light station to its former glory for visitors
to enjoy. An eight-mile (round-trip) hike follows the Pecho Coast Trail out to the light
station with a front-and-center view that could include glimpses of sea otters, sea lions and
whales. Point San Luis Lighthouse, 1 Light House Road, Avila Beach Drive, CA, 93424,
805.540.5771, www.sanluislighthouse.org
Cayucos: Chumash Villages, Cayucos Pier and Sea Captain Cass House
The Chumash settled the coastal San Luis Obispo area approximately in 10,000 to 11,000
BC, particularly in and around the modern-day town of Cayucos, whose name is taken from
the Chumash word for canoe. During the Millingstone Horizon era, an archaeological
period from 6500 to 1500 BC when California Native Americans used “metate and mano”
tools, a grinding stone technology, the Chumash people burrowed holes into the coastal
bluffs for the purpose of grinding grains, and these holes still exist for the casual passerby
or history buff to explore just north of Cayucos. This epoch within North America is known
as the Encinitas Tradition and ended about 3,500 years ago. Chumash Grinding Stone Site:
Park by the windmill just north of Cayucos and follow the trail to the ocean. Along the edge of
the bluffs visitors will find the holes where grain was ground by the Chumash Indians.
www.centralcoasttourist.com/San_Luis_Obispo_CO/SLO_Area_Info/Cayucos/Indian_Grinding_
Stones/indian_grinding_stones.html
In 1867, Sea Captain James Cass settled in Cayucos on 320 acres of a Spanish land grant,
where he built the Cayucos pier, a store, warehouse and church. The pier still stands today
and is a favorite fishing spot with the locals, while the beach below is dog friendly and
perfect for the whole family. Captain Cass’s home has been transformed in Cayucos’s Cass
House, a quaint five-room inn with one of the best restaurants in San Luis Obispo County.
Cass House, 222 North Ocean Avenue, Cayucos, CA 93430, 805 .995.3669,
www.casshouseinn.com
Cambria: Piedras Blancas Lighthouse Fresnel Lens, Santa Rosa Chapel, and the
Olallieberry Inn Bed and Breakfast
The Piedras Blancas Light Station may be located in San Simeon, but the famed Piedras
Blancas Lighthouse Fresnel Lens resides in Cambria. First illuminated on February 15,
1875, the French-made Fresnel Lens, a traditional crystal prism lamp installed by the
Pacific Lighthouse Board, weighed in at 8,400-pounds producing the light of 1,400,000
candles. Even after it was converted from kerosene to electricity in the 1930's, it functioned
beautifully until December 31, 1948, when a magnitude 4.6 earthquake damaged the upper
portion of the tower requiring its removal. After a rotating aerobeacon replaced the top
portion, the lighthouse returned to service. Shortly thereafter, the Cambria Lion's Club
salvaged the Fresnel lens, reassembled it, and placed it at their Pinedorado grounds where
it remained for the next forty years. Then, in 1990, Norman Francis, son of the head
lighthouse keeper from 1934 to 1948, launched an effort to restore the lens. Visitors can
see and learn more about the Fresnel Lens at the Pinedorado grounds on Main Street in
Cambria.
One of the oldest churches in San Luis Obispo County, the tiny Santa Rosa Chapel, is a
National Historic Registry landmark perched on a hilltop in the bucolic pine-scented town
of Cambria. While the white clapboard chapel was built in 1870, it fell into disrepair until it
was restored and rededicated by the community in 1984. Today, the chapel hosts
weddings, christenings, and concerts. Santa Rosa Chapel, 2353 Main Street, Cambria, CA
93428, 805.927.1125, www.santarosachapel.com
The 1873 Greek revival Olallieberry Inn Bed and Breakfast is an ideal match for any
historic tour along the Discovery Route. Nestled in the heart of Cambria village, its garden
is home to a 125-year-old redwood tree. Olallieberry Inn Bed and Breakfast, 2476 Main
Street, Cambria, CA 93428, 805.927.3222, www.olallieberry.com
Los Osos/Baywood: Montana de Oro State Park and Chumash Farm
Los Osos/Baywood, heart of Chumash Indian territory for centuries, is where they
transported natural resources from their offshore islands to the mainland in redwood
boats called “tomols.” Today, there is a large Chumash archaeological site on a stabilized
sand dune in Los Osos dating to as early as 800 to 1200 AD. The town of Los Osos got its
name in 1769 when Gaspar de Portolà's Spanish expedition found large numbers of Grizzly
Bears in the valley - translated into English, “los osos” is “the bears.” Los Osos, a community
where nature prevails, is the gateway to Montana de Oro State Park, where wild flowers
blanket the landscape each spring. Montana de Oro State Park, located six miles southwest
of Morro Bay and 2 miles south of Los Osos. California Department of Parks and Recreation,
Los Osos, CA, 805.528-0513, www.slostateparks.com/montana_de_oro
Oceano: The Oceano Train Depot
In 1896, when the rails of the Southern Pacific reached Oceano, a beautiful train depot was
constructed in southern San Luis Obispo County to maintain freight and passenger service.
Prior to 1895, the only way to access the area was by stagecoach or watercraft. The depot
was quite prosperous, earning revenues gained from overnight passenger, freight and
telegraph services. Railroad and California history buffs will enjoy a visit to The Oceano
Depot to learn about this fascinating window into history. The Oceano Depot - 1904, 1650
Front Street, Oceano, Ca 93445 www.oceanodepot.org
Ragged Point
Located 15 miles north of San Simeon's Hearst Castle, the WineCoastCountry Discovery
Route begins from the north at Ragged Point in the mountain region of Big Sur, an area
once home to native Americans that stretched all the way to Cayucos. Offering spectacular
views of the Pacific Ocean, sea life and magnificent cliffs, this view from the Discovery
Route is virtually unimpeded and undeveloped, except for Ragged Point, a stop first created
by carnival owner Monte Young. Considered one of the most stunning scenic drives in the
world, as well as one of the most amazing engineering feats, visitors can discover where
Highway 1 was constructed onto the cliffs some 400 feet above sea level.
San Simeon: Hearst Castle, Sebastian’s General Store, The Cavalier Inn, Piedras
Blancas Lighthouse
Of course, no trip to WineCoastCountry is complete without a visit to the world-famous
Hearst Castle in San Simeon. In 1865, George Hearst, a wealthy miner, purchased 40,000acres of California ranchland that included the Mexican Ranchos of Piedras Blancas, San
Simeon and Santa Rosa. In 1919, his only son, William Randolph Hearst, inherited the land
from his mother. By then the ranch had grown to 250,000 acres and was known as “Camp
Hill,” -- a place for family members and friends to camp. Hearst envisioned more
comfortable accommodations and in 1919 he hired famed San Francisco architect Julia
Morgan “to build a little something.” Hearst and Morgan’s collaboration became one of the
world’s greatest attractions and showplaces and by 1947, Hearst and Morgan had created a
165 room estate with 127 acres of gardens, terraces, pools and walkways. Hearst Castle,
750 Hearst Castle Road, San Simeon, CA 93452, 800.444.4445, www.hearstcastle.org
Long before William Randolph Hearst built on his “enchanted hill,” the Sebastian Brothers
General Store was supplying goods and services to the many whalers, fishermen, miners
and ranches that worked in San Simeon Bay. In 1857, Old San Simeon Village flourished
with hotels, saloons, a blacksmith, a livery stable, a butcher, schools, a depot and a
telegraph line to San Luis Obispo. By 1910, most of the village faded away, but Sebastian's
General Store survived and is still in operation to this day. Now serving as a gourmet cafe
and wine tasting room for the Hearst Ranch Winery, Sebastian’s continues to capture the
heart of those who lay eyes on its old world façade. Sebastian’s General Store, 442 Old San
Simeon Road, San Simeon, CA 93452; 805.927.3307, www.hearstranchwinery.com
The Piedras Blancas Light Station is located on a rugged, windswept point in San Simeon,
about 15 miles north of Cambria. First illuminated in 1875, there remains a rich history at
Point Piedras Blancas. Few classic lighthouse towers typical of the Atlantic Seaboard were
built on the Pacific Coast, making Piedras Blancas one of the only tall, seacoast lighthouses
built in California. Tours include the historic lighthouse and a 1/2-mile interpretive trail.
Piedras Blancas Lighthouse Fresnel Lens, Main Street, Cambria, CA and Piedras Blancas
Light Station, 15850 Hwy 1, San Simeon, CA 93452, 805.927.3719/805.924.1114,
www.piedrasblancas.gov
HISTORY IN THE COUNTRY
Nipomo: The Nipomo Dunes and Rancho Nipomo Dana Adobe
When Cecile B. DeMille directed his epic film The Ten Commandments in 1932, he chose the
windswept Nipomo Dunes as the backdrop for his “City of Pharaoh,” the largest film set in
cinematic history. Now an archaeological site, the massive sets – which included four 35foot-tall Pharaoh Statues, 21 sphinxes, and gates reaching 110 feet – were dynamited and
buried in the sand. Visitors can hike Nipomo’s Oso Flaco Lake Preserve and see for
themselves the landscape that captured DeMille’s imagination: immense dunes, a peaceful
lake, and wave after wave crashing upon the endless beach. Guadalupe-Nipomo Dunes
Center, 1055 Guadalupe Street, Guadalupe, CA 93434, 805.343.2455, www.dunescenter.org
Nipomo is also the home of the Dana Adobe, a large and self-sustaining ranch constructed
from 1839 to 1851. It began in 1837 as a land grant of almost 40,000 acres from the
Mexican government to former sea captain William Goodwin Dana and his wife Mara
Josefa. Now, the historic Dana Abode is maintained by the Dana Adobe Nipomo Amigos.
The Dana Adobe holds ongoing historical and cultural events, art exhibits, concerts and
festivals including the popular Dia De Los Muertos celebration held every October. The
Adobe’s mission is to enhance the visitor’s knowledge and understanding of the California
Rancho era by learning about the diverse peoples that inhabited the rancho and their
influence on the site's interdependent ecosystems and economics. Dana Adobe, from U.S.
101, exit at Tefft and turn east (left if southbound and right if northbound). A block past the
freeway is a signal at Oak Glen Avenue; turn right on Oak Glen. The Dana Adobe is about a
mile. It's presently only open on Sunday afternoon.
Spanning 101 miles of prime Pacific coastline, this spectacular region consists of ten
diverse artisan towns and seaside villages rich in character and history: Ragged Point/San
Simeon, Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos/Baywood Park,
Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. From lush
WineCoastCountry consists of the ten unincorporated regions of San Luis Obispo County:
###
MEDIA CONTACT:
415.336.4332, kellyc@mentalmarketing.com
Outdoor Adventures in WineCoastCountry
Top Activities for Casual Hikers to Adrenaline Seekers
Los Angeles and San Francisco, spans 101 miles of prime Pacific coastline and untouched
natural beauty offering a variety of year round outdoor activities. Consisting of the 10
diverse artisan towns and seaside villages of Ragged Point/San Simeon, Cambria, Cayucosby-the-Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley,
Edna Valley, Arroyo Grande Valley, Oceano and Nipomo, WineCoastCountry offers both
challenging and novice activities for visitors, combining the best in adventure with the
magnificent beauty of the coast and country.
Below, are the top five outdoor activities in WineCoastCountry:
Hiking:
1. Hearst San Simeon State Park features a variety of trails that range from easy
to difficult. Hikers can take their pick of coastal views, countryside romps or
mountainous peaks. Hearst San Simeon State Park is located 35 miles north of
San Luis Obispo on Highway 1, and five miles south of the Hearst San Simeon
State Historical Monument Visitor Center. Park Office 805-927-2020;
www.slostateparks.com/san_simeon/default.asp
2. Dunes Trail to Hazard Canyon Reef in Montana de Oro State Park parallels
the ocean bluffs across scrub-covered dunes from Spooner’s Cove. Sometimes a
bit chilly, so a sweater or jacket is recommended. Montana de Oro State Park;
The park is six miles southwest of Morro bay and seven miles south of Los Osos on
Pecho Road; 805-772-7434; www.trails.com
3. Oso Flaco Lake Trail begins on the road and heads toward the ocean and dunes
in Oceano. Three miles north of Guadalupe, turn west onto Oso Flaco Lake Road,
this road will dead end at the parking area for this hidden State Park. 805-3432455; www.dunescenter.org
4. Reservoir Canyon Trail is more than six miles round trip and can be
challenging, but the blooming wildflowers that blanket the hills make it worth
the effort. Take Highway 101 north. Go past the City limits one mile and turn right
onto Reservoir Canyon Road (second road past City Limits). Reservoir Canyon Road
ends at the trailhead. www.slocity.org/parksandrecreation/reservoir_canyon.asp
5. Black Hill Trail in Morro Bay near the Morro Bay Golf Course gently winds up
for the first half mile but grows steeper as it nears the peak with spectacular
views. 800-777-0369 www.parks.ca.gov
Horseback Riding:
1. Located in Los Osos, J & J Riding offers horseback riding tours on the bluffs in
Hazard Canyon or along the beach in Montana de Oro. 1945 Solano Street, Los Osos,
CA 93402; www.winecoastcountry.com/play/j-j-riding
2. Oceano Dunes offers fun rides for seasoned riders and beginners alike in an area
that is both serene and majestic. Oceano Dunes District Office, 340 James Way, Ste.
270, Pismo Beach, CA 93449; 805-773-7170 www.dunescenter.org
3. Outback Trail Rides in Cambria provides an amazing horseback riding experience
on the Central Coast with rides along scenic and coastal Highway 1. Ride locations
are off scenic Highway 1 just south of Cambria, California; 45 minutes from San Luis
Obispo; 805-286-8772; www.outbacktrailrides.com
4. Morro Bay Strand is a beach and coastal frontage park. Nearby is Morro Bay State
Park which features an idyllic lagoon and natural bay habitat ideal for horse lovers.
The beach is two miles south of Cayucos on Highway 1; 805-772-2560;
www.slostateparks.com/morro_bay or www.parks.ca.gov
5. Fiscalini Ranch Preserve is a historic stretch of seaside bluffs that are protected
from development and welcomes horseback riders year-round. 4500 Windsor Blvd,
Cambria, CA 93428; 805-927-2856; www.ffrpcambria.org
Cycling:
1. Bob Jones City to the Sea Bike Trail is paved and smooth, and winds through
forested valleys along San Luis Obispo Creek all the way to the shores of Avila
Beach. The trail is a well-paved county-maintained bike trail. The trailhead
parking lot is located across Ontario Road. www.bobjonesbiketrail.com.
2. Bluff Trail and Islay Creek in Montaña de Oro State Park is great for
mountain biking. This three-mile loop follows Pecho Valley Road and is an ideal
warm-up trail for cyclists who plan to ride more difficult trails in the park.
www.parks.ca.gov
3. Cambria Challenge for Road Bikes - ideal for avid road cyclists, Cambria
boasts an ever-changing landscape and breathtaking views. Anticipate two
major climbs, some steep descents and rolling hills with some flats.
www.trails.com
4. Tiffany Ranch Road Loop in Edna Valley offers a 15-miles scenic tour through
Edna Valley wine country. Riders can expect hills at the end of the valley and
winds from the north in the afternoon. Crossing the valley at Biddle Ranch Road
will be a shorter ride. www.sanluisobispovacations.com/things-to-do/biking
5. Morro Bay Ramble near the famous Morro Rock takes travelers through the
wilderness of Morro Bay State Park, then through the streets and Embarcadero
of this charming seaside town. Riders can expect mostly open roads, but on
weekends South Bay Boulevard and downtown Morro Bay can have some heavy
traffic. Morro Bay State Park; Morro Bay State Park Road, Morro Bay, CA 93442,
805-772-2560; www.parks.ca.gov
Kayaking
1. Spooner’s Cove in Montana de Oro to Morro Rock offers spectacular views
and challenging conditions. For those who love the thrill of sea kayaking, this
tour is must. www.slostateparks.com/montana_de_oro.
2. Olde Port Beach to Pirate’s Cove in Avila Beach is ideal for beginners who
want to try kayaking. The scenery alongside the cliffs of Avila Beach is
gorgeous, and kayakers may even get a glimpse of seals and otters. Olde Port
Beach to Pirate's Cove (Mallagh Landing) is a 9.3 mile out and back trail
located near Avila Beach, California. www.trails.com.
3. Shamel Park in Cambria to the Cayucos Pier is a fun tour that meanders
down the peaceful North Coast. Shamel Park, 5455 Windsor Blvd, Cambria CA
93428; 805-927-4447, www.trails.com. Cayucos Pier, 805-781-5930.
4. San Simeon Cove to Leffingwell Landing has amazing views of San Simeon
State Park and Hearst Castle from the water. It’s an easy tour that follows the
coast and leads to Leffingwell Landing, an isolated, scenic spot ideal for
whale watching and seaside picnics. Hearst San Simeon State Park is located
35 miles north of San Luis Obispo on Highway 1, and 5 miles south of the
Hearst San Simeon State Historical Monument Visitor Center. Park Office:
805-927-2020; www.slostateparks.com/san_simeon.
5. Morro Bay Harbor and Estuary is another tour that’s great for beginners.
With amazing views of the majestic Morro Rock, this tour paddles through
quiet tidal channels, the bay and the Morro Bay Estuary salt marshes. The
beach is two miles south of Cayucos on Highway 1; 805-772-2560;
www.slostateparks.com/morro_bay/mb_estuary_birds or www.parks.ca.gov.
Surfing:
1. Hearst San Simeon State Park is located 35 miles north of San Luis Obispo
on Highway 1, and five miles south of the Hearst San Simeon State Historical
Monument Visitor Center. Park Office: 805-927-2020;
www.slostateparks.com/san_simeon.
2. Avila Beach enjoys some of the best swells and a warm microclimate great
for families and beginners. Avila Beach Pier; 3950 Avila Beach Drive, Avila
Beach, California 93424. www.visitavilabeach.com
3. Beaches and reefs near Los Osos are host to some famous and some secret
surf spots. But beware of the hazards that come with the region’s rock
shelves and large breaks. Bluff Trail and Islay Creek in Montaña de Oro State
Park - the park is six miles southwest of Morro bay and seven miles south of Los
Osos on Pecho Road. www.slostateparks.com/montana_de_oro
4. The surf near Morro Rock offers the ultimate beach breaks. Surfers come
here for the big swells and consistent waves. The beach is two miles south of
Cayucos on Highway 1; 805-772-2560;
www.slostateparks.com/morro_bay/mb_estuary_birds.asp; or
www.parks.ca.gov.
5. Cayucos Pier in Cayucos-by-the-Sea is a good spot for beginners, and it’s
ideal for families who want the quintessential surf town experience that is
quiet and serene. www.winecoastcountry.com/slo/regions/cayucos
###
MEDIA CONTACT:
Kelly Chamberlin
415.336.4332
WineCoastCountry for Lovers
A Guide to Romancing the California Central Coast
With its breathtaking natural beauty, preeminent wine region and extraordinary choices
for accommodations, WineCoastCountry is the perfect hideaway for lovers seeking an
unforgettably romantic adventure. Spanning 101 miles of prime Pacific coastline
conveniently located midway between San Francisco and Los Angeles, this spectacular
region consists of 10 diverse artisan towns and seaside villages rich in character and
history: Ragged Point/San Simeon, Cambria, Cayucos-By-the-Sea, unincorporated Morro
Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande, Oceano,
and Nipomo. From luxury to adventure, WineCoastCountry is filled with endless
possibilities for romance.
The quintessential Central California atmosphere, warm hospitality and unmatched variety
of outdoor activities makes WineCoastCountry a special destination particularly suited for
couples treasuring their time together. The rich history, culture, mild climate, and
magnificent scenery offer countless year round activities. Lovers can explore wooded
walking trails scented with eucalyptus, tour the historic Hearst Castle or simply enjoy a
glass of local wine overlooking the majestic ocean.
Listed below are some suggested itineraries in WineCoastCountry for couples who can
either choose the things they know they love to do together, or try a new adventure.
Choose from a myriad of charming inns, hotels and vacation rentals along the coast by
visiting http://www.winecoastcountry.com/stay.
Luxury Lovers: Indulge in a couple’s massage at Sycamore Mineral Springs, and then
lounge in your own private in-room natural hot spring. Finish the day with a candlelight
dinner at the Gardens of Avila Restaurant on their private veranda above the dining room.

Sycamore Mineral Springs Spa & Resort and Gardens of Avila Restaurant, 1215 Avila
Beach Drive, San Luis Obispo, CA 93405; 805-595-7302; sycamoresprings.com
Nature Lovers: Wake up early for coffee at Celia’s Garden Café in Los Osos, then board
kayaks for a paddle around the Morro Bay Estuary. Round out the day with a hike through
Montana de Oro State Park and a picnic at Spooner’s Cove, with a view of the beautiful
Pacific Ocean.

Morro Bay State Park; Morro Bay State Park Road, Morro Bay, CA 93442; 805-7722560; parks.ca.gov

Montana de Oro State Park; 805-528-0513; trails.com

Celia’s Garden Café, 1188 Los Osos Valley Road, Los Osos, CA; 805-528-5711;
winecoastcountry.com/eat/celias-garden-cafe
History Lovers: Enjoy a sumptuous breakfast in Cayucos’ historic Cass House Inn, built in
1867 by Captain James Cass, then head up to Hearst Castle for a walk back in time. End the
day with a kiss atop the windswept Piedras Blancas lighthouse, built in 1875.

Cass House, 222 North Ocean Avenue, Cayucos, CA 93430; 805-995-3669;
casshouseinn.com

Hearst Castle, 750 Hearst Castle Road, San Simeon, CA 93452; 800-444-4445;
hearstcastle.org

Piedras Blancas Lighthouse Fresnel Lens, Main Street, Cambria, CA; and Piedras
Blancas Light Station, 15850 Hwy 1, San Simeon, CA 93452; 805-927-3719/805-9241114; piedrasblancas.gov
Pet Lovers: When it’s just not a vacation without the company of your loyal canine,
WineCoastCountry offers hundreds of pet friendly options. Hunt for sea glass or take a
stroll along the boardwalk on Moonstone Beach, then head out for a delicious dinner at
Robin’s Restaurant or the Wild Ginger Café in Cambria. Avila Beach features leash-free
beaches and Old Custom House Restaurant happily hosts four legged best friends.

Wild Ginger, 2380 Main Street, Cambria, CA 93428; 805-927-1001;
wildgingercambria.com

Old Custom House, 404 Front Street, Avila Beach, CA; 805-595-7555;
oldcustomhouse.com

Moonstone Beach, Moonstone Beach Drive Cambria, CA 93428; 805-927-3859;
winecoastcountry.com/play/moonstone-beach

Robin’s Restaurant, 4095 Burton Drive, Cambria, CA 93428; 805-927-5007;
robinsrestaurant.com
Wine Lovers: Take in endless vineyard views before embarking on a leisurely tour of the
region’s top wineries off the Edna Valley Wine Trail from the Arroyo Grande Valley to the
Avila Valley.

Edna Valley Wine Trail Map, classiccalifornia.com/edna-wine-map

Avila Wine Trail, Avila Beach, CA, avilawinetasting.com/wineries
Golf Lovers: Grab breakfast at the Butterfly Grille before taking in a round of golf at
Monarch Dunes, which Golf Digest calls “One of the best new courses.” Build up an appetite
before heading over to Adelina’s Bistro for dinner, where you’ll dine on fresh, sumptuous
fare made from local ingredients.

Monarch Dunes Golf Course and Butterfly Grille, 1606 Trilogy Parkway, Nipomo, CA
93444; 805-343-9459; monarchdunesgolf.com

Adelina's Bistro, 1645 Trilogy Parkway, Nipomo, California; 93444; 805-343-7500;
adelinasbistro.com/adelinas_bistro
Art Lovers: Enjoy coffee and freshly baked bread at one of Cambria’s many charming cafes
in the village. Stroll through the town’s many galleries, finishing with a drive to the tiny
hamlet of Harmony to witness Harmony Glassworks artists at work.

J. Patrick House, 2990 Burton Drive, Cambria, CA; 805-927-3812; jpatrickhouse.com

Harmony Glassworks Studio, 2180 Old Creamery Road, Harmony, CA 93435; 805-9274248; harmonyglassworks.com
Indulgent Lovers: Sleep late at one of San Simeon’s oceanfront accommodations offering
wood-burning fireplaces and private patios. Read the newspaper in bed, call for room
service, while enjoying the sound of crashing waves. Have dinner only minutes away at
Black Cat Bistro in Cambria, and after your meal, return to kick back on your oceanfront
Adirondack chair, sip a hot drink and cook S’mores by the warmth of your own fire pit.

Black Cat Bistro1602 Main St., Cambria, CA 93428; 805-927-1600; blackcatbistro.com
Wildlife Lovers: Take a long, romantic drive along the scenic WineCoastCountry Discovery
Route and witness the natural beauty of the Central Coast’s migratory wildlife, from sea
elephants at the rookery in San Simeon to whale watching at Port San Luis in Avila Beach to
Monarch butterflies at the habitat near Oceano at the southern most end of Pismo Beach.

Piedras Blancas Rookery. 250 San Simeon Avenue, San Simeon, CA 93452; 805-9241628; elephantseal.org

Patriot Sportfishing; Post Office Box 850; Avila Beach, CA 93424; 805-595-7200; 800714 –FISH; patriotsportfishing.com

Monarch Butterfly Grove is located in the extreme southern end of the City of Pismo
Beach just off Hwy 1. monarchbutterfly.org
Indulgent Lovers: Delight in French-pressed coffee and banana-pecan waffles at the
Kaleidoscope Inn in Nipomo, then make your way to the Healing Touch Day Spa for a
couple’s massage. Once you are thoroughly relaxed, hop into a hired car for an afternoon of
wine tasting on the Edna Valley Wine Trail and picnicking in the Arroyo Grande Valley,
culminating into two flutes of sparkling wine and a picture-perfect sunset at Laetitia
Vineyards & Winery hilltop winery. After, dine at the famous Jocko’s Steak House for a
traditional Santa Maria barbeque.

Kaleidoscope Inn, 130 East Dana Street, Nipomo, CA 93444; 805-929-5444;
kaleidoscopeinn.com

Healing Touch Day Spa of Nipomo; 180 South Mary Avenue, Nipomo, CA 93444; 805931-0512; htdayspa.com

Edna Valley Wine Trail Map, classiccalifornia.com/edna-wine-map

Avila Wine Trail, Avila Beach, CA avilawinetasting.com/wineries

Laetitia Vineyard & Winery, 453 Laetitia Vineyard Dr., Arroyo Grande, CA 93420; 805481-1772; laetitiawine.com

Jocko’s Steak House, 125 N Thompson Ave., Nipomo, CA 93444; 805-929-3565;
winecoastcountry.com/eat/jockos-steakhouse
###
MEDIA CONTACT:
Kelly Chamberlin
415.336.4332
Explore the Farms of WineCoastCountry, CA
A locavore’s playground, WineCoastCountry boasts 10 unique California regions in one
destination located midway between Los Angeles and San Francisco. Spanning from
Ragged Point/San Simeon in the north to the bucolic country town of Nipomo in the south,
organic fruits and vegetables abound, as well as grass-fed meats, virgin olive oils, an
abundance of fresh fish, oysters, abalone, avocados, wineries and even luffas. Not only is
this rich bounty available to the local chefs who purchase from these farmers, ranchers and
artisans, but visitors have the opportunity to experience these farms too.
Below is a roundup of the farms accessible to visitors listed from north to south in
WineCoastCountry. Travelers can easily navigate the regions by driving along the
WineCoastCountry Discovery Route to experience the area’s bountiful agri-tourism from
the coast and through the country. To see the amazing variety of lodging options offered in
WineCoastCountry, visit www.winecoastcountry.com/stay
Charan Springs Farm
4045 Curti Creek Road
Cambria, CA 93428
(805) 927-8289
www.charansprings.com
Charan Springs Farm is a vibrant 124 acre organic farm with avocado orchards and 27
different types of delicious organic produce grown seasonally throughout the year such as
tomatoes, squash, peppers, eggplant, radish, lettuce, beets and much more. Travelers can
experience an exclusive, rustic getaway, natural beauty with a creek that runs year-round
and vigorous hiking opportunities. For those who wish to spend the night, a family and petfriendly forest cabin is available for small group retreats. Reservations required.
The Abalone Farm
California Highway 1
Cayucos, CA 93430
(805) 995-2495
www.abalonefarm.com
Freshly harvested in tanks that mimic the natural tide pool environment, the abalone found
here is proudly served in a sustainable and environmentally friendly manner. Visitors to
The Abalone Farm can learn about what goes into growing abalone and catch a glimpse into
the sustainable aquaculture environment developed for the abalone, while partaking in this
epicurean delight. Farm tours are offered during the months of June-September.
Morro Creek Ranch Avocado Country Store, LaPalapa
1800 Atascadero Road
Morro Bay, CA 93442
(805) 772-8200
www.morrocreekranch.com
Just outside of Morro Bay among the avocado groves, is the Morro Creek Ranch. Their
charming small country store on the property sells their specialty Hass avocados and other
varietals such as Reeds, Bacon and Zutano, plus gourmet avocado food items including
guacamole spice, avocado oils and avocado face & hand creams. Open seven days a week,
year round excluding major holidays, located on the north side of Highway 41, just outside of
Morro Bay. To find about their exclusive group-only tours, call (805) 772-7974.
Los Osos/Baywood: Los Osos Valley Organic Farm
2310 Clark Valley Road
Los Osos, CA 93402
(805) 242 6789
www.lovorganicfarm.com
On a mission to bring back old-fashioned values, Los Osos Valley Organic Farm sells baskets
of freshly picked, farm fresh, certified organic produce year round to those who subscribe
to the CSA program (Community Supported Agriculture). Group-only tours and educational
sessions are offered; call for more information.
Avila Barn
560 Avila Beach Drive
Avila Beach, CA 93405
(805) 595-2810
www.avilavalleybarn.com
A local-favorite, Avila Valley Barn is a great place to get fresh fruit and vegetables, ice
cream, deli sandwiches, baked goods and gift items for the whole family. Open seasonally,
this family-friendly destination also offers free hayrides on weekends to its “u-pick” fields
and orchards, where people can pick their own produce right off the tree or vine. In
pumpkin season, they offer the best pumpkins in size and variety, bouquets of fall leaves,
corn and gourds, pies and other baked goods for the holiday table plus fresh-cut Oregon
Noble and Douglas Firs and popular local honey, fruit spreads and gourmet mixes. Open
May through December.
See Canyon Apples Farms, Avila Valley:
Grown in the Avila Valley, these are some of the most wonderfully flavored apples in the
country. Visitors can visit local farms and pick new crop apples straight from the trees.
Apple Season in See Canyon is September 1 to December 4. Below is a listing of farms.
 Creekside Apple Farm
1691 See Canyon Road
San Luis Obispo, CA
(805) 595-9515
Creekside Apple Farm features 10 acres of apple, pear and persimmon trees. Open
daily: Weekdays 10am-5pm; Weekends 9am – 6pm.
 Gopher Glen Apple Farm
San Luis Obispo, CA.
(805) 595-2646
www.gopherglen.com
Come visit Gopher Glen Apple Farm to taste apples and homemade apple cider that's
freshly pressed. Open Monday - Saturday 9 am - 5 pm; Sundays 10 am - 5 pm.
 See Canyon Fruit Ranch
San Luis Obispo, CA 93405
(805) 595-2376
www.seecanyonwedding.com/locally-grown
Visitors will discover a 115 year old ranch with more than 15 apple varietals, from
Fiji to Winesap, plus Warren pears, beefsteak tomatoes, pumpkins, zucchini and
much more. Open Daily 10 am -5 pm, August-November.
Windmill Farms
1275 N. Thompson Avenue
Arroyo Grande, CA 93420
(805) 489-1000
www.windmillfarms.org
At Windmill Farms visitors can enjoy a relaxing walk through the grounds featuring
succulents and roses, and an extensive assortment of pottery, fountains, benches, statuary
and garden art. A large barn is filled with a wide selection of fruits, vegetables, gourmet
delights and an array of perfect gifts. Both kids and adults will delight in visiting the
animals at the Critter Corral. Open seven days a week 10 am – 6 pm (During Daylight
Saving); Winter Hours are10 am to 5 pm (After Daylight Savings).
The Luffa Farm
1457 Willow Road
Nipomo, CA
www.theluffafarm.com
This farm’s first small luffa crop was grown outdoors on the Nipomo mesa more than 20
years ago. Now, greenhouses are filled with luffas and it’s quite a sight to behold. Free tours
are open to the public and do not require scheduling. Group tours are available for a small fee
that includes a catered lunch. Open Wednesday through Sunday, 10 am – 4 pm.
Cambria, Cayucos-by-the-Sea, unincorporated Morro Bay, Avila Beach & Valley, Edna
Valley, Arroyo Grande Valley, Oceano, and Nipomo. From lush farmland to the sparkling
Pacific Ocean, the area boasts vast stretches of white sandy beaches and picturesque
rugged coastline, renowned wineries, the world famous Hearst Castle, bucolic farmland,
wildlife, pristine forests, beautiful state parks, fields of wild flowers and untouched natural
beauty as far as the eye can see. A sampling of activities includes horseback riding on the
beach, locavore dining, surfing, biking, hiking, world-class golfing and much more. Visitors
can experience the best of the region along the WineCoastCountry Discovery Route, a
breathtaking drive that showcases the area’s rich offerings. For information on how to
make the most of your stay in WineCoastCountry, visit WineCoastCountry.com. For the
latest news on the area, visit our blog WineCoastCountry.com/blog, join us on Facebook
Ragged Point/San Simeon, Cambria, Cayucos-by-the-Sea, unincorporated Morro Bay, Avila
Beach & Valley, Los Osos/Baywood Park, Edna Valley, Arroyo Grande Valley, Oceano, and
vacation choices available to visitors. For more information on the SLO CBID visit www.
WineCoastCountr.com or contact Chief Administrative Officer Cheryl Cuming at 805-547CBID (2243), admin@SLOcountyBID.com or info@yourCBID.com. For the latest news on
###
MEDIA CONTACT:
Kelly Chamberlin
415.336.4332
Welcoming Dog-Friendly Travels In WineCoastCountry, CA
WineCoastCountry, consisting of 10 spectacular regions in San Luis Obispo County located
midway between San Francisco and Los Angeles, is proudly one of the most dog friendly
vacation destinations in America. Canines and their owners arriving at the many pet
friendly resorts, bed & breakfasts, hotels and vacation rentals will enjoy welcoming
accommodations with some providing cozy pet beds, comforting treats and water bowls.
For both dining pleasure and convenience, many WineCoastCountry restaurants and cafes
invite guests and their pets to enjoy their meals together. WineCoastCountry’s plethora of
outdoor attractions make pet friendly traveling fun and convenient, from strolling along
beaches, playing in parks and hiking trails to even enjoying winery visits together.
WineCoastCountry recognizes that pets are an important part of the family and in the lives
of many travelers who are more frequently choosing to have their pets included in their
vacation plans and are seeking out vacation destinations offering pet friendly options.
Below is a listing of pet friendly lodgings, restaurants, beaches, activities and pet-specific
services in WineCoastCountry. Advanced reservations are recommended and at some
lodgings, pet fees are applied to room rates for this service. Fees and restrictions do not apply
to assisted therapy animals.
Pet Friendly Lodgings in Wine Coast Country:
Avila Beach:
o Avila Hot Springs
250 Avila Drive San Luis Obispo, CA 93405
(805) 595-2359
avilahotsprings.com
o Avila La Fonda Hotel
101 San Miguel Street Avila Beach, CA 93424
(805) 595-1700
avilalafonda.com
o Avila Village Inn
6655 Bay Laurel Drive Avila Beach, CA 93424
(805) 627-1810
avilavillageinn.com
o Joe Momma's Beachstay
310 Front Street Avila Beach, CA 93424
(805) 627-1500
joemommasbeachstay.com
Cambria:
o Best Western Plus Fireside Inn
6700 Moonstone Beach Drive Cambria, CA 93428
(805) 927-8661
bestwesternfiresideinn.com
o Blue Dolphin Inn
(805) 927-3300
cambriainns.com/bluedolphin.html
o Blue Whale Inn
(805) 927-4647
bluewhaleinn.com
o Cambria Palms Motel
2662 Main St Cambria, CA 93428
(805) 927-4485
cambriapalmsmotel.com
o Cambria Pines Lodge
2905 Burton Drive Cambria, CA 93428
(805) 927-4200
cambriapineslodge.com
o Cambria Shores Inn
6276 Moonstone Beach Drive
Cambria, CA 93428
(805) 927-8644
cambriashores.com
o Creekside Inn
2618 Main Street
Cambria, CA 93428
(805) 927-4021
creeksidecambria.com
o El Colibri Boutique Hotel & Spa
Cambria, CA 93428
(805) 924-3003
elcolibrihotel.com
o FogCatcher Inn
Cambria, CA 93428
(805) 927-1400
fogcatcherinn.com
o Sand Pebbles Inn
Cambria, CA 93428
(805) 927-5600
cambriainns.com/sandpebblesinn
o Sea Otter Inn
Cambria, CA 93428
(805) 927-5888
seaotterinn.com
Cayucos:
o Beachwalker Inn
501 S Ocean Ave
Cayucos, CA 93430
(805) 995-2133
vagabondcayucos.com
o Cayucos Beach Inn
333 S. Ocean Ave.
Cayucos, CA 93430
(805) 995-2828
cayucosbeachinn.com
o Cayucos Pier View Suites
14 North Ocean Avenue
Cayucos, CA 93430
(805) 995-0014
pierviewsuites.com
o Cypress Tree Motel
125 S. Ocean Ave.
Cayucos, CA 93430
(805) 995-3917
cypresstreemotel.com
o Dolphin Inn
399 South Ocean Avenue
Cayucos, CA 93430
(805) 995-3810
thedolphininn.com
o Estero Bay Motel
25 South Ocean Avenue
Cayucos, CA 93430
(805) 995-3614
esterobaymotel.com
o Shoreline Inn...on the beach
Cayucos, CA 93430
(805) 995-3681
cayucosshorelineinn.com
Los Osos/Baywood Park:
o Sea Pines Golf Resort
1945 Solano Street
Los Osos, CA 93402
(805) 528-5252
seapinesgolfresort.com/index.htm
Nipomo:
o Kaleidoscope Inn & Gardens
130 East Dana Street
Nipomo, CA 93444
(805) 343-9345
kaleidoscopeinn.com
San Simeon:
o Cavalier Oceanfront Resort & Restaurant
9415 Hearst Drive
San Simeon, CA 93452
(805) 927-4688
cavalierresort.com
o Courtesy Inn of San Simeon
9450 Castillo Drive
(805) 927-4691
courtesyinns.com
o Motel 6
9070 Castillo Dr.
(805) 927-8691
motel6.com
o San Simeon Lodge
9520 Castillo Street
(805) 927 4601
sansimeonlodge.net
o Sands By The Sea
9355 E Hearst Court
(805) 927-3243
sandsmotel.com
o Silver Surf Motel
9390 Castillo Drive
(805) 927-4661
silversurfmotel.com
o The Morgan
9135 Hearst Drive
805) 927-3878
hotel-morgan.com
Pet-Friendly Beaches in WineCoastCountry:
o
o
o
o
o
o
Cayucos State Beach
Coastal Access of Hearst Drive
Oceano Dunes
Montana de Oro State Park
Morro Strand State Beach
Avila Olde Port Beach
Pet-Friendly Places to Eat:
Arroyo Grande:
o Alphy's Broiler
130 W. Branch Street, #A
(805) 473-1133
alphysbroiler.com
o Coffee Express
1156 E. Grand Ave.
(805) 904-6310
winecoastcountry.com/eat/coffee-express
Cambria:
o Redwood Cafe
2094 Main Street Cambria, CA 93428
(805) 927-4830
winecoastcountry.com/eat/redwood-cafe
Cayucos:
o Wild Ginger
2380 Main Street Cambria, CA 93428
(805) 927-1001
wildgingercambria.com
o Hoppe's Garden Bistro
78 N. Ocean Avenue Cayucos, CA 93430
(805) 995-1006
hoppesbistro.com
o Martin's Restaurant
49 S Ocean Avenue Cayucos, CA 93430
(805) 995-2626
martinsrestaurantcayucos.com
o Old Cayucos Bakery & Deli
84 N Ocean Avenue Cayucos, CA 93430
(805) 995-0800
winecoastcountry.com/eat/old-cayucos-bakery-deli
o Sea Shanty
296 S Ocean Avenue Cayucos, CA 93430
(805) 995-3272
seashantycayucos.com
o Schooner’s Wharf
171 S. Ocean Avenue Cayucos, CA 93430
(805) 995-3883.
schoonerswharf.com
o BeLoved Cafe
690 Santa Maria Avenue Baywood-Los Osos, CA 93402
(805) 534-1023
belovednaturalcafe.com/Home_Page.html
Morro Bay:
o Dorn's Original Breakers Cafe
801 Market Street Morro Bay, CA 93442
(805) 772-4415
dornscafe.com
o Fred's Grill
1698 Main Street Morro Bay, CA 93442
(805) 771-9811
winecoastcountry.com/eat/fred-s-grill
o Giovanni's Fish Market
1001 Front Street Morro Bay, CA 93442
(805) 772-1276
giovannisfishmarket.com
o Lolo's Mexican Food
2848 Main St. Morro Bay, CA 93442
(805) 772-5686
winecoastcountry.com/eat/lolo-s-mexican-food
o Mi Casa Restaurante
650 Morro Bay Blvd. Morro Bay, CA 93442
(805) 772-1272
micasarestaurantmorrobay.com
o Tognazzini's Dockside Too
1235 Embarcadero Morro Bay, CA 93442
(805) 772-8100
bonniemarietta.com/Dockside-Restaurant.htm
o Wee Shack
1698 Main Street Morro Bay, CA 93442
(805) 225-6160
weeshack.com
San Simeon:
o San Simeon Beach Bar & Grill
9520 Castillo Drive San Simeon, CA 93452
(805) 927-4601
sansimeonrestaurant.com
Pet Friendly Activities in WineCoastCountry:
Arroyo Grande:
o Arroyo Grande Hiking
centralcoastoutdoors.com
o Elm Street Park
S. Elm St. and Ash Street Arroyo Grande, CA 93420
(805) 473-5474
winecoastcountry.com/play/elm-street-park
o Freshwater Fishing ~ Lopez Lake
6800 Lopez Drive Arroyo Grande, CA 93420
(805) 788-2381
slocountyparks.com/activities/lopez.htm
o Lopez Lake
Lopez Lake Recreation Area 6800 Lopez Lake, Arroyo Grande, CA 93420
(805) 788-2381
slocountyparks.com/activities/lopez.htm
Avila Beach:
o Avila Beach Hiking
Avila Beach Hiking Avila Beach, CA 93424
winecoastcountry.com/play/avila-beach-hiking
o Bob Jones Trail
Bob Jones Trail at Ontario Road San Luis Obispo, CA 93405
bobjonesbiketrail.com
o Gopher Glen Apple Farm
2899 See Canyon Road San Luis Obispo, CA 93405
(805) 595-2646
gopherglen.com
o See Canyon
See Canyon Road San Luis Obispo, CA
winecoastcountry.com/play/see-canyon-san-luis-obispo
Cambria:
o Cambria Dog Park
2706 Main St. Cambria, CA 93428
(805) 927-4485
winecoastcountry.com/play/cambria-dog-park-Cambria
o Cambria Hiking
Cambria Hiking Cambria, CA 93426
trails.com
o Fiscalini Ranch Preserve
Fiscalini Ranch Preserve Cambria, CA 93428
ffrpcambria.org
o Harmony Headlands State Park
Sea West Road Harmony, CA 93435
(805) 772-7435
parks.ca.gov
o Highway 46 Scenic Drive
Highway 46 Cambria, CA 93428
winecoastcountry.com/play/highway-46-scenic-drive
o Lampton Cliffs Park
Lampton Street at Sherwood Drive
Cambria, CA 93428
winecoastcountry.com/play/lampton-cliffs-park
o Leffingwell Landing
Moonstone Beach Drive at State Park Road
Cambria, CA 93428
winecoastcountry.com/play/leffingwell-landing
o Moonstone Beach
Moonstone Beach Drive
Cambria, CA 93428
winecoastcountry.com/play/moonstone-beach
Cayucos:
o 3rd Street Park
North 3rd Street and South Ocean Ave.
Cayucos, CA 93430
winecoastcountry.com/play/3rd-street-park
o Cayucos Hiking
Estero Bluffs
Cayucos, CA 93430
centralcoastoutdoors.com/montana-de-oro-hikes-coastal.html
o Cayucos Mural Tour
Cayucos Drive and Birch Avenue
Cayucos, CA 93430
(805) 995-3539
cayucos.org/muralsociety
o Cayucos Pier
190 Ocean Front Avenue
Cayucos, CA 93430
pierfishing.com/pier_of_the_month/cayucos
o Cayucos State Beach
Cayucos State Beach
Cayucos, CA 93430
(805) 781-5930
parks.ca.gov
o Good Clean Fun
135 Ocean Front
Cayucos, California 93430
(805) 995-1993
goodcleanfunusa.com
o Hardie Park
Birch & B Street
Cayucos, CA 93430
slocountyparks.org
o Norma Rose Park
Ocean Blvd. and Studio Drive
Cayucos, CA 93430
winecoastcountry.com/play/norma-rose-park
o Whale Rock Reservoir
Whale Rock Reservoir
Cayucos, CA 93430
winecoastcountry.com/play/whale-rock-resevoir
Edna Valley:
o Edna Valley Hiking
Edna Valley, CA 93401
winecoastcountry.com/play/edna-valley-hiking-edna-valley
o Saucelito Canyon Vineyard
3080 Biddle Ranch Road
San Luis Obispo, CA 93401
(805) 543-2111
winecoastcountry.com/play/saucelito-canyon-vineyard
o El Moro Elfin Forest
Elfin Forest Los Osos, CA 93402
elfin-forest.org
o Los Osos Hiking
Montana de Oro State Park
Los Osos, CA 93402
o Montaña de Oro State Park
Pecho Valley Rd. at Montana de Oro State Park
Los Osos, CA 93402
(805) 528-0513
parks.ca.gov
o Sweet Springs Preserve
Ramona Avenue at Broderson
Los Osos, CA 93402
(805) 772-1991
morrocoastaudubon.org
Morro Bay:
o Dog Park at Del Mar Park
Ironwood Avenue
Morro Bay, CA 93442
(805) 772-6200
morro-bay.ca.us
o Morro Bay Hiking
Morro Bay State Park Road
Morro Bay, CA 93442
parks.ca.gov
o Morro Strand State Beach
24th Street Morro Bay, CA 93442
(805) 772-2560
parks.ca.gov
Nipomo:
o Nipomo Hiking
Oso Flaco Lake Road
Guadalupe, CA 93434
dunescenter.org
o Nipomo Native Garden
Osage Street and Camino Caballo
Nipomo Regional Park
Nipomo, CA 93444
(805) 929-3589
nipomonativegarden.org
o Nipomo Regional Park
W. Tefft St. and Pomeroy Road
Nipomo, CA 93444
winecoastcountry.com/play/nipomo-regional-park
o Oso Flaco Lake
3098 Oso Flaco Lake Road
(805) 343-2455
dunescenter.org
o Sculpture Garden
1640 Trilogy Parkway
Nipomo, CA 93444
(800) 685-6494
trilogylife.com
Oceano:
o Monarch Butterflies
Highway 1 North Beach Campground
Pismo Beach, CA 93449
(800) 443-7778
monarchbutterfly.org
o Oceano Dunes Natural Preserve
Pismo Dunes Natural Preserve
Oceano, CA 93445
(805) 773-7170
parks.ca.gov
o Oceano Hiking
Oceano Dunes
Oceano, CA 93445
(805) 473-7223
slostateparks.com
San Simeon:
o San Simeon Hiking
750 Hearst Castle Road
o San Simeon Point, Pier & Cove
San Simeon Point
Highway 1
winecoastcountry.com/play/san-simeon-point-pier-cove
o San Simeon State Park
Van Gordon Creek Road at San Simeon Creek Road
Cambria, CA 93428
(805) 927-2020
parks.ca.gov
o William R. Hearst State Beach
Highway 1 at San Simeon Creek Road
(805) 927-2020
parks.ca.gov
Pet Services: Emergency, Supplies and Facilities
o Central Coast Pet Emergency Clinic
1558 West Branch Street
Arroyo Grande
(805) 489-6573
centralcoastpetemergency.com
o Arroyo Grande Veterinary Clinic
121 Nevada Street
Arroyo Grande
(805) 481-9434
agvetclinic.com
o C D's Pet Garden & Emporium
1402 E Grand Ave # A
Arroyo Grande
(805) 473-3413
o Lemos Feed & Pet Supply
120 Traffic Way
Arroyo Grande
(805) 489-4043
lemospet.com
o Five Cities Veterinary Hospital
1577 El Camino Real
Arroyo Grande
(805) 481-5555
fivecitiesvet.com
o Primary Care Animal Hospital, Dr. Cody Lewis
1127 Mesa View Drive
Arroyo Grande
(805) 489-4307
primarycarevet.com
o Michelle's Pet-errific Care
Ash Street
Arroyo Grande
(805) 474-9626
o Edna Valley Veterinary Clinic
4860 Davenport Creek Road
San Luis Obispo
(805) 541-8246
slovets.com
o Pet Company
2098 Circle Drive
Cayucos
(805) 995-1753
petcompanyonline.com
o Dogmania
Cayucos
(805) 423-4882
o Unleashed
Cayucos, CA
(805) 900-5163
o Morro Bay Veterinary Clinic
385 Quintana Road
Morro Bay
(805) 772-4411
morrobayvet.com
o Coast Veterinary Clinic
1825 Quintana Road
Morro Bay
(805) 772-2228
o Lemos Feed & Pet Supply
1320 Main Street
Morro Bay
(805) 772-5647
lemospet.com
o Los Osos Pet Hospital
2239 Bayview Heights Drive
Los Osos, CA
(805) 528-4111
lososospethospital.com
o Squeaks Chirps & Bubbles
1030 Los Osos Valley Road
Los Osos
(805) 528-5611
laundropet.com
o Splash-Dog Swim Therapy
216 Surf Street
Morro Bay, CA
(805) 772-5363
o Mesa Veterinary Hospital
323 West Tefft Street
Nipomo, CA
(805) 929-5114
mesavethospital.com
o Lucky Dog Pet Resort
526 North Oak Glen Avenue
Nipomo, CA
(805) 929-5825
luckydognipomo.com
o Nipomo Dog & Cat Hospital
525 Sandydale Dr
Nipomo, CA
(805) 929-2855
nipomodogandcat.com
o Lemos Feed & Pet Supply Inc
110 South Mary Avenue
Nipomo, CA
(805) 929-2344
lemospet.com
o Pooches Gracias Grooming Spa
277 West Tefft Street
Nipomo, CA
(805) 929-8200
poochesgraciasgroomingspa.net
o Los Padres Equine Veterinary Services
525 Sandydale Drive
Nipomo, CA
(805) 929-0911
lospadresequine.com
o Nipomo Feed & Ranch Supply
125 South Thompson Avenue
Nipomo, CA
(805) 929-1536
o Doggie DO Good
335 Summit Station Road
Arroyo Grande, CA
(805) 473-1701
o Tail Wag's Inn
2419 Village Ln # A
Cambria
(805) 927-1589
Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos, Avila Beach & Valley,
Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. From lush farmland to the
sparkling Pacific Ocean, the area boasts vast stretches of white sandy beaches and
picturesque rugged coastline, renowned wineries, the world famous Hearst Castle, bucolic
farmland, wildlife, pristine forests, beautiful state parks, fields of wild flowers and
untouched natural beauty as far as the eye can see. A sampling of activities includes
horseback riding on the beach, locavore dining, surfing, biking, hiking, world-class golfing,
and much more. Visitors can experience the best of the region along the WineCoastCountry
Discovery Route, a breathtaking drive that showcases the area’s rich offerings. For
information on how to make the most of your stay in WineCoastCountry, visit
###
MEDIA CONTACT:
Kelly Chamberlin
415.336.4332
San Luis Obispo County
Business Improvement District
Fact Sheet
ABOUT THE SLO COUNTY BUSINESS IMPROVEMENT DISTRICT:
The San Luis Obispo County Business Improvement District (SLO CBID) was founded in 2010 by a
group of the area’s leading hoteliers with the mission to promote the WineCoastCountry region as a
world class visitor destination ideal for road trips, family vacations, wine tourism, adventure
tourism, agri-tourism and stewardship tourism. WineCoastCountry consists of San Luis Obispo
County’s ten unincorporated regions: Ragged Point/San Simeon, Cambria, Cayucos by the Sea,
unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo
Grande Valley, Oceano and Nipomo. The CBID offers information on the area’s spectrum of
attractions, activities, events and lodging options, with more than 800 luxury, specialty, value, and
budget vacation choices available to visitors.
BOARD OF DIRECTORS:
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
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Marjorie Ott, Chair, Olallieberry Inn Bed & Breakfast
Shirley Lyon, Vice Chair, SeeLyon Beach Rentals
Mike Hanchett, Chair, Best Western Cavalier Resort
John King, Sycamore Mineral Springs, Avila Hot Springs
Laila Fiege-Kollmann, Shoreline Inn
Noreen Martin, Avila Lighthouse Suites
Matt Masia, Sand Pebbles Inn, Blue Dolphin Inn & Moonstone Cottages
PARTICIPATING MEMBERS:
The SLO CBID is a group of more than 800 lodging members consisting of B&Bs/inns, hotels, motels
and vacation rentals. A full list of lodging members is available on WineCoastCountry.com/stay.
ADMINISTRATION:
PHONE:
EMAIL:
WEBSITE:
BLOG:
FACEBOOK:
TWITTER:
Cheryl Cuming, Chief Administrative Officer
805-547-CBID (2243)
info@yourCBID.com or admin@SLOcountyBID.com
WineCoastCountry.com
winecoastcountry.com/slo
facebook.com/visitslocounty
twitter.com/visitslocounty
MEDIA CONTACT:
415.336.4332

WINE COAST COUNTRY FACT SHEET

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