tortuga - Global Restaurant Investment Forum

CONCEPT SHOWCASE
Moderated by:
Heleri Rande – Director of Business
Development Europe, Middle East and Africa,
Puccini Group
TORTUGA:
Henk Bruggeman – Vice President
Business Development, Jumeirah
Restaurant Group Dubai;
Managing Director, the noodle house
TORTUGA MEXICAN KITCHEN AND BAR
A 360° overview
Authentic Mexican Cuisine
Mexican Chef Patron – Oscar
Rito supported by a team of
Mexican Chefs
Mexican Themed Interiors and
Exteriors
Mexican Live Entertainment
TORTUGA MEXICAN KITCHEN AND BAR
The Mexican Restaurant with Something to TACO
About
What is Tortuga?
Tortuga is one of the Jumeirah Restaurant Group Dubai (JRG Dubai)’s first home-grown
signature, casual dining venues. It is an original concept created, developed and
implemented by our team of experts to respond to a market need.
What is his Tortuga’s positioning?
The restaurant offers authentic, hearty Mexican cuisine and distances itself from the wellknown Tex Mex food. It is a licensed restaurant catering to both local and expats
communities: couples and families alike. Tortuga has established itself as a reference in
Mexican gastronomy and atmosphere in Dubai. The restaurant is recognised within the
Mexican and Latin community and has been chosen to host the Mexican Embassy’s events.
What makes Tortuga successful?
Thanks to the conversion from a British restaurant to a Mexican kitchen, Tortuga has become
a success story within JRG Dubai hitting revenue targets during its first year in operation and
already securing a second venue in Dubai plus spin off opportunities in various key locations.
TORTUGA AND MANY MORE
Why you should invest in your own franchise with JRG
Dubai
What is the JRG Dubai and what is its mission?
!  Global restaurant management company and a member of Jumeirah Group
!  Creates, operates and franchises a portfolio of more than 60 successful restaurants
and bars including home-grown high-end, premium and casual dining venues and
lounges
!  Operates restaurants via management contracts, joint ventures, white label
arrangements and franchise agreements
!  Creates new restaurant concepts for third parties
JRG Dubai’s achievements:
"  The Noodle House: our home-grown South East Asian casual dining success story
!  Ground breaking concept launched in 2002
!  Innovative way of ordering food via our bespoke order pad and famous ‘noodle’ pen
!  Now 23 outlets across Middle East, Asia and Europe and we are continuing to grow
"  Continuous portfolio of original home-grown brands such as:
!  Pierchic in Al Qasr, Madinat Jumeirah
!  Perry & Blackwelder’s Original Smokehouse in Souk Madinat Jumeirah
!  Tortuga in Mina A’Salam, Madinat Jumeirah
Henk Bruggeman – Director of Business Development
+971 55 200 0783
Henk.Bruggeman@jumeirah.com
Jumeirah.com