Untitled - Kevin Burnett Golf Sales
Transcription
Untitled - Kevin Burnett Golf Sales
Our Booth This Year – Amazing Location At PGA Show Let the Golf World Know that We Have Arrived Golf Digest Features Volvik and the Surging Colored Golf Ball Market INTEREST in colored golf balls- once a nonstarter for most players- remains surprisingly high, according to a recent report from Golf Datatech. In its summer 2013 study of attitudes and usage, the research firm found 47 percent of golfers were “interested” in playing a colored ball (down from last summer’s high of 49 percent but still a 27 percent gain from the spring 2012 survey). Interest was consistent across all handicaps. “We’ve seen a sea change in the usage of colored golf balls, and this is mostly with men,” says Jon Claffey, head of marketing of Volvik, which sells the yellow Vista ball used by Ilhee Lee to win the LPGA Tour’s Pure Silk Bahamas Classic in May. 2014 Was All About Volvik Success Stories We had Record Sales Months in 6 different months, including October and September! We were up in dozens sold by 300%... we are the only ones up 300% for a reason. Performance and Tour exposure are leafing the way leading to Fast Sell Though and a Buzz that is Spreading Through Word of Mouth like Wild Fire. 2 years ago, 20% of golfers had some semblance of who Volvik was. Now we are seeing 50-60% brand recognition. An Unreal 2014!!! 2014 was the year where everything just came magically together, It started when Cheyenne Woods gave us huge exposure at the Volvik sponsored event in Australia, the RACV Masters…. Craig Stadler gave us huge exposure at The Masters and we cashed in with ads on PGATOUR.com…. Volvik tasted what a lead an do on the PGA TOUR at The Canadian Open where Petrovic held the lead for 36 holes… RW Eaks Put a Crystal Ball in Play on the Champions Tour, forever changing how this ball needs to be pitched Volvik Surpassed 1% market share… 7 Years Faster than Srixon Our LPGA Staff Players results were through the roof 5 players in Top 30 on LPGA #2 ball in prize money earned on 2014 LPGA Tour #1 of the Top 5 in prize money earned per ball put into play! Plus the first Orange ball to ever win on the LPGA Tour, in a playoff with a Yellow Volvik! Guys, the LPGA is gaining steam, huge ratings boost and we are reaping the benefits the effect of this. The fastest growing golf ball manufacturer in the US Market with Over 170,000 dozen of golf balls dozens sold in last year and half and buzz is growing due to extreme performance 200,000 different Unique Visitors Volvik.com since January 2013! Additional estimated $5 Million in Golf Channel/Tour player Exposure in past 2 years Plus Huge exposure with Golf Channel, over $350,000 this year and up to a $1 Million Deal next year Hole-in-One Campaign Has Legs. Opened up 200 New Doors for us. 8 Holes-in-One so far! Importance of Hole-in-One/DS-77 Margins, Margins, Margins! Volume Ball Contest Pushes Ball, POP forthcoming with Winners Acts as Lottery Ticket Bought Here Type Testimonial Contest goes until June 30th 2015 Two straight Golf Digest Hot list awards Vista iV and White/Color S3 Our first TV Commercial Airing on the Golf Channel… The only 4-piece Tour quality Orange, Green and Pink color golf balls available in the world! More color golf balls (over 600) and more different colors (5) in play on the world's professional tours than any golf ball manufacturer in the history of golf 100% Top 10 finish average on 2014 LPGA Tour, 35% of events saw a Volvik Top 5 In the last 2 LPGA Tour seasons, players using Volvik color golf balls have earned one Victory, 6 Runner Up's, 23 Top 5 finishes, 47 Top 10 finishes and 109 Top 25 finishes on the LPGA Tour. Ranking us as high as #2 in total usage on LPGA and the S3 was the #4 most played model on 2014 LPGA. Since 2012, players using Volvik golf balls have earned over $7 million on the PGA TOUR, LPGA Tour, Champions Tour, Web.com Tour, Ladies European Tour, LAGT and Symetra Tour with 12 victories and over 100 Top 10 finishes. 12 Victories So far! Volvik Re-Signs PGA TOUR Winner and Player Tim Petrovic Volvik and Major Winner Craig Stadler continue on with 2-Year Deal!! Volvik Re-Signs Hall of Famer Larry Nelson LPGA Staff for 2015 5 Players in Top 30, all using Volvik color golf balls Mi Hyang Lee First Orange Golf Ball Victory in LPGA History Advertising and Tour Spend Golf Channel Spend Tripled in 2015 to put us line with other large manufacturers in exposure - $750,000 in assets •Golf Channel Commercial and Billboard Sponsorships •Balls Featured on Morning Drive Every Morning •Ticker Tour players have provided over $5 million in logo airtime exposure Editorial Our Niche – High Performance Color- is Growing Exponentially We need a chance to prove ourselves Our current partners have tripled, quadrupled and even QUINTUPLED the amount of dozens with us Volvik National Accounts By The Numbers • 2,994 Dozens in 2013 to 13,948 in 2014 Dozens with Worldwide Golf • 1,830 Dozens in 2013 to 11,069 Dozens in 2014 with PGA Tour Superstores Projected to be 3.5% of their ball business at PGATSS, bringing in entire line due to success 1,824 Dozens in 2013 to 8,712 Dozens in 2014 with Amazon.com • 2,678 Dozens in 2013 to 7,870 in 2014 Dozens to Olympic Golf in LA (Korean Account) • 2,460 Dozens in 2013 to 7,779 Dozens in 2014 Dozens with Golf Balls.com • 1,560 Dozens in 2013 to 4,200 Dozens in 2014 with TGW.com 602 Dozens in 2013 to 3,163 Dozens in 2014 with Golfsmith • 1,067 Dozens with in 2013 to 1,868 Dozens in 2014 with Golf Galaxy 2015 Green Grass Program – (Ask your Territory Manager for more details!) $500+ Program Net 30 Option A: 12 hats, 12 DS-77, 10 Crystal Invoiced at $509.90 Option B: 14 Crystal, 12 DS-77 Invoiced at $503.50 $750+ Program Net 45 Option A: 20 hats, 12 DS-77, 18 Crystal Invoiced at $751.50 Option B: 20 Crystal, 20 DS-77 Invoiced at $765 $1000+ Program Net 60 20 FREE hats, 16 DS-77, 16 Crystal, 12 S3/Vista Invoiced at $1008 Opportunity Buys We have some special opportunity buys that will help get you started on guys right away. Inventory will probably run out in 2 months on these so better top get started now: Pro Bismuth - $18 per dozen with a 40 dozen minimum Magma - $18 per dozen with a 40 dozen minimum (non-conforming ball that is smaller in diameter that goes forever - great for Asian accounts) Dark Orange Crystal and Lady 350 in Pink and Yellow - $17 a dozen with a 40 dozen minimum Our Product Sales Breakdown (Since 2013) Crystal 53% Vista 21% DS-77 13% Lady 350 6% S3 3% If DS-77 had been with us for entire 2 years, it would account for 35% of sales White Color S3 Hot List Chart New Test Results In a recent test the White Color S3 tested as the longest golf ball out of 10 tested. It also had the lowest spin rate and the least amount of dispersion. It bested the Vista iV by 3.4 yards, the Vista iS by 3.8 yards by 4.8 yards. It beat the NXT Tour S by 8.3 yards. New BLUE Crystal New PINK DS-77