Future US

THE GAMES GROUP
2011 media kit
PC Gamer
CIRC: 158,767*
WINDOWS 7: Great for gamers! StarCraft II hands-on
You’d be smiling
too if you were
the star of our
bone-chilling
undead
issue!
Aion
WoW with
wings?
REVIEWED
NEW!
RESIDENT
EVIL
5
Why the best
Rage
MechWarrior
League of
Legends
version is on PC
World
Exclusive
Napoleon
Total War
REVEALED
LEFT 4
DEAD
Secrets
Little man,
big game
exposed!
men into skeletons!
Zeppelins! Nazi dominatrices! A gun that turns
What’s not to like?
www.pcgamer.com
*Source:
PC Gamer Publisher Statement and
MRI Fall 2009
NUMBER 193
WOLFENSTEIN
NOV 2009
REVIEWED
DISC EDITION
Audience:
3,543,000*
PC Gamer applies in its journalism, the same dedication to
quality which BioWare strives to bring to our fans in games like
Dragon Age: Origins, and Mass Effect 2. Enthusiastic, timely
and well-written, few magazines offer such reliable feedback
and a direct conduit to the most passionate consumers!
—Ray Muzyka and Greg Zeschuk,
Co-Founders, BioWare
PC Gamer is the best
selling and most
respected authority on
PC gaming worldwide. It
is the perfect destination
to reach the savvy PC
enthusiast.
As the established authority, PC Gamer
gives readers a monthly dose of major
exclusives, in depth previews, hardhitting reviews, winning strategies,
and easy-to-follow guides to complex
technology. With it’s cover-mounted DVD
and emerging digital content, it offers
marketing opportunities beyond any print
brand. PC Gamer readers are engaged,
loyal, and influential and they are always
at the forefront of their hobby playing the
latest and greatest games the moment
they are released.
readership statistics
•
Median age: 37 years old
•
pend an average of $1,600 on PC
S
gaming annually; 250% higher than
the average consumer spends on
video games
•
7% spend more than 6 hours/week
8
gaming on their PCs
•
2% plan to purchase a new PC
5
specifically for gaming in the next 1012 months
•
8% have purchased a PC game after
8
reading an article or seeing an ad in
PC Gamer
*Source:
PC Gamer Reader Study, Nielsen 2009: Value of a Gamer, NPD: Entertainment Trends in America
display
rates
4 Color Display
marketplace
1X 3X 6X
12X
24X
36X
1 PAGE
$14.289
$13.972
$13,654
$13,336
$13,019
$12,701
1/2 page
$9,526
$9,209
$8,891
$8,573
$8,256
$7,938
1/4 page
$6,351
$6,033
$5,716
$5,398
$5,081
$4,763
1X 3X 6X
12X
24X
36X
1 PAGE
$8,415
$8,097
$7,780
$7,462
$7,145
$6,827
1/2 page
$4,763
$4,445
$4,128
$3,810
$3,493
$3,175
1/4 page
$2,858
$2,540
$2,223
$1,905
$1,588
$1,270
PREMIUM POSITIONS (4/C ONLY)
special pricing
Inside Front Cover
4/C Rate + 45%
Two Color
4/C Rate -15%
Inside Back Cover
4/C Rate + 40%
Black & White
4/C Rate -20%
Back Cover
4/C Rate + 50%
Inserts
Available upon request
1st 3rd of Magazine
4/C Rate + 15%
Fractionals
May be stacked or banked
Guaranteed Position
4/C Rate + 10%
*Rates are net
closing
print
schedule
discdisc
2011 Issue Space Close Materials Due print
print
space closeMaterials DueOn Sale
January 12-October
19-October
19-October
26-October
07-December
February
09-November
16-November
16-November
23-November
04-January
March
07-December
14-December
14-Decemer
21-December
01-February
April 04-January
11-January
11-January
18-January
01-March
May
01-February
08-February
08-February
15-February
29-March
SPECIAL #1N/AN/A
22-February
01-March
12-April
June
01-March
08-March
08-March
15-March
26-April
July
29-March
05-April
05-April
12-April
24-May
August
26-April
03-May
03-May
10-May
21-June
September
24-May
31-May
31-May
07-June
19-July
October
21-June
28-June
28-June
05-July
16-August
special (#2)N/AN/A
12-July
19-July
30-August
November
19-July
26-July
26-July
02-August
13-September
december
16-August
23-August
23-August
30-August
11-October
Holiday
13-September
20-September
20-September
27-September
08-November
*Cancellations will not be accepted after space closing dates
Delivering
Ad Materials
Digitally
All of the following requirements must be
met in order to receive digital file services
from Future US. Any missing information
or deviations from these specs will result
in inaccurate reproduction from your
digital files. Future US will not be held
responsible for errors if files are sent
incorrectly or incompletely.
SUBMITTING ADS
Future US prints all of its publications
using CTP (Computer to Plate) technology
and has eliminated analog film. Please
submit all print ads in our preferred file
format of PDF-X1A.
AD SIZES
All files must be created according to the
correct size specifications (trim, live area,
& bleed dimensions). Call your Future US
Sales Representative for ad sizes. Files will
be returned if sized incorrectly.
PROOFS
SWOP approved color proofs of your
ad must be supplied with your files.
Future US cannot and will not guarantee
accurate color if it does not receive SWOP
approved color proofs. If an ad is sent
electronically, a proof must be mailed.
Files may be accepted without a proof but
no quality or reproduction liability can be
held against Future US in that case.
ELECTRONIC FILE SUBMISSION
Files can be uploaded to our File Transfer
site using the link below, or by linking
from PC Gamer’s page on our corporate
website www.futureus.com. Please
compress your files (including all support
files noted above) using either Stuffit
or Zip file format. Use the File Transfer
information on next page
REGULAR AD PAGES
Bleed Size
16 1/4” x 10 3/4”
Bleed Size
8 1/4" x 10 3/4"
Bleed Size
4” x 10 3/4”
Bleed Size
8 1/4” x 5 1/4”
Trim Size
16” x 10 1/2”
Trim Size
8" x 10 1/2"
Trim Size
3 7/8” x 10 1/2”
Trim Size
8” x 5 1/8”
Live Area
15 1/2” x 10”
Live Area
7 1/2" x 10"
Live Area
3 3/8” x 10”
Live Area
7 1/2” x 4 5/8”
2 Page Spread
Full Page
1/2 Page Vertical
1/2 Page Horizontal
Bleed Size
16 1/4” x 5 1/4”
Bleed Size
5 1/2” x 10 3/4”
Bleed Size
2 3/4” x 10 3/4”
Bleed Size
3 7/8” x 5 1/4”
Trim Size
16” x 5 1/8”
Trim Size
5 1/4” x 10 1/2”
Trim Size
2 5/8” x 10 1/2”
Trim Size
3 3/4” x 5 1/8”
Live Area
15 1/2” x 4 5/8”
Live Area
4 1/4” x 10”
Live Area
2 3/8” x 10”
Live Area
3 1/2” x 4 5/8”
1/2 Page Spread
2/3 Page Vertical
1/3 Page Vertical
1/4 Page
FILE TRANSFER INFORMATION
http://filetransfer.futureus.com/
User name: ppcgamer
Password: P1ckup0nly
typical
PC GAMER disc
sponsorship
What is in a PC GAMER
Disc Sponsorship?
> Downloadable Demo
A sponsorship can include a combination
of the following items:
> Force Run Trailer
> Trailers &
Other Promo Videos
> BANNER ADS
You can also include a banner ad that
remains at the top of the PC GAMER disc
interface.
> Backing Board
Inside Page
The inside page of the Backing Board
comes with every newsstand issue of PC
GAMER and is designed by PC GAMER.
Please submit high res raw art and our
team will resize and convert as needed.
The force run trailer is displayed full
screen before the PC GAMER Interface
launches. There is only one force run spot
available on each disc.
An escape function will be enabled that
allows the user to exit the video at any
point by pressing any button on their
keyboard or mouse.
Along with the force run and video
billboard spot, you can also run
additional video content if available. We
allow up to several additional spots which
can include featurettes, additional trailer
and/or other miscellaneous promotional
spots.
If you plan to have a playable demo
ready in time to place on the PC GAMER
disc with your sponsorship, we will
accommodate the space. For demo
specs, please check with your PC GAMER
Account Manager, or contact Debra
Guilfoyle.
> LABEL ART
You can also
customize the disc
label. Please submit
high res raw art and
our team will resize
and convert as needed.
> Background Art
The back of the disc menu can be
customized with your game’s art. Please
submit the desired piece of art for
publication in the following format: PNG
required. PSD acceptable.
PC GAMER disc
open rates
UNIT
COST
FORCE RUN TRAILER
$20,000
TRAILERS & OTHER PROMO VIDEOS
$10,000
DOWNLOADABLE DEMO
$20,000
BANNER ADS
$10,000
DISC ART: LABEL & BACKGROUND (ONLY WITH ANY OF THE ABOVE SPONSORSHIP PURCHASES)
BACKING BOARD INSIDE PAGE (ONLY WITH ANY OF THE ABOVE SPONSORSHIP PURCHASES)
DISC SPONSORSHIP (INCLUDES ALL OF THE ABOVE, PLUS SPECIAL SECTION FOR YOUR TITLE)
$50,000
game
disc
specifications
CAPACITIES
REQUIRED MATERIALS
ftp information:
CD: 650MB (subscriber copies)
DVD: 4.2GB (newsstand copies)
Brief description of each insertion, maximum
550 characters including spaces (hyperlinks
are not supported)
> screen or product shot
• JPG, PSD, PNG, BMP
• 420 x 262 pixels minimum
Upload all materials to the PC Gamer Disc
Uploads directory on or before the materials
deadline
URL: sfftp.futureus.com
User: epcgamer
Password: whynot!
sponsorships
QUESTIONS:
The following space is available with disc
sponsorhips
> interface skin
• PNG required, PSD accepted
• 1016 x 630 pixels minimum
For questions related to any of the above
information, contact:
MATERIALS SPECS
GAME CLIENTS/DEMOS: EXE or selfextracting EXE
VIDEOS: WMV preferred; must meet ESRB
requirements.
> DESCRIPTION
550 characters including spaces maximum
Hyperlinks are not supported
ADS: PDF
BANNER ADS: SWF, JPG, or static GIF
(animated GIFs not supported); WxH:
468x60 pixels. Provide hyperlink URL text
with materials
LABEL : Logos, screenshots, character art;
PSD or JPG; 300 dpi
BACKING BOARD : 8 x 10.25 trim; 8.25 x
10.5 bleed; PDF/X-1a; 300dpi
> Force Run Trailer
• FLV only
• 1016 x 630 pixels minimum
• 1024 kbps maximum bit rate
• 30fps recommended frame rate
Debra Guilfoyle, Producer
Future U.S.
4000 Shoreline Court, Suite 400
South San Francisco, CA 94080
Phone: (650) 745-9213
Email: dguilfoyle@futureus.com
Contacts
VP Sales & Marketing
Rachelle Considine
E: rconsidine@futureus.com
T: 650-238-2505
Executive Director, Integrated Sales
Nate Hunt
E: nhunt@futureus.com
T: 415-269-5402
National Sales Manager, Key Accounts
Isaac Ugay
E: iugay@futureus.com
T: 714-381-3419
West Coast Regional Sales Manager
Jen Doerger
E: jdoerger@futureus.com
T: 415-595-9964
West Coast Regional Sales Manager
Ace St. Germain
E: astgermain@futureus.com
T: 650-238-2571
East Coast Regional Sales Manager
Carol Gillard
E: cgillard@futureus.com
T: 646-723-5476
East Coast Regional Sales Manager
Doug Parsons
E: dparsons@futureus.com
T: 646-723-5459
Account Executive
Ashley Kardel
E: akardel@futureus.com
T: 650-745-9229
Future US, Inc.
4000 Shoreline Court
South San Francisco, CA 94080
650-872-1642
www.futureus.com
Ad Coordinator
Jose Urrutia
E: jurrutia@futureus.com
T: 650-238-2498