oferta WTK angielska.indd

2nd WARSAW BOOK FAIR
12–15 May 2011, Palace of Culture and Science
Warsaw, Poland
F a ir
W a rs a w B o o k
Date
May 12–15, 2011
Place
Poland, Warsaw, Palace of Culture and Science
Organiser
Targi Książki sp. z o.o. – an innova�ve project consis�ng in an
agreement between publishers and an organiser of fairs, aimed
at professional and effec�ve co-opera�on of the publishing
market with the exhibi�on industry.
Execu�ve organiser
Murator EXPO Sp. z o.o. – experienced organiser of fairs,
exhibi�ons and conferences, based in Warsaw and one of the
leading companies in the Polish exhibi�on industry.
Subjects of the fair:
• literature
• fic�on
• books for children and teenagers
• science books
• school and academic textbooks
• science books for the general public
• encyclopaedias, albums, dic�onaries, lexicons, atlases
• guides and handbooks
• art books
• comic books
• fantasy
• newspapers and magazines
• audio books
• e-books
• e-press
• mul�media
Target groups
The Warsaw Book fair is aimed at professionals from Poland and
abroad, including:
• authors
• publishers
• printers
• booksellers
• librarians
• those who promote books and write about them however,
the main target group arę readers - both young and mature.
.
We will encourage readers from all around Poland - but
especially people living in or near Warsaw - to visit the fair with
their families, as with the diversified offer of the Warsaw Book
Fair everyone will be able to find something sui�ng his/her
taste.
Tradi�on and modernity
about Warsaw Book Fair
312 exhibitors took part the
he first edi�on of Warsaw Book Fair
Fair.
During four days the fair was visited by nearly 28 000 guests
and more than 270 journalists accredited to it. Announcements,
reports and footages were published in main media. In the
exhibitors’ stands and in the rooms of Palace of Culture and
Science 225 authors were signing their books. There were
held more than 300 different programme events: discussions,
seminars, conferences, mee�ngs with authors, exhibi�ons,
award ceremonies, trainings, presenta�ons and also mee�ngs
for youth and children. It is our achieved output that is a great
star�ng point for next edi�ons. The Warsaw Book Fair – shaped
for the first �me by publishers – from the very first edi�on
showed totally new face – innova�veness, professionalism and
openness.
The idea o�he Warsaw Book Fair brings new quality-substan�al
impact of interested groups on the events programme.
More information:
Teresa Wieczorek
Sales Coordinator
Tel.: (+48 22) 829 66 86
E-mail: twieczorek@muratorexpo.pl
Tomasz Sałkowski
Head of the Sales Department
Tel.: (+48 22) 829 66 69
E-mail: tsalkowski@muratorexpo.pl
Tadeusz Górny
Programme Coordinator
Mobile: +48 601 153 011
E-mail: tgorny@muratorexpo.pl
Agnieszka Ziemiańska
Marketing Director
Tel.: (+48 22) 829 66 96, +48 660 448 591
E-mail: aziemianska@muratorexpo.pl
Murator EXPO sp. z o.o., ul. Senatorska 13/15, 00-075 Warszawa, Tel.: (+48 22) 829 66 80, Fax: (+48 22) 829 66 81, www.muratorexpo.pl.
District Court for the Capital City of Warsaw in Warsaw, 12th Commercial Division of the National Court Register No. KRS 0000090687,
Tax Indentification Number (NIP) 113-21-59-933, initial capital: PLN 770,000
2nd WARSAW BOOK FAIR
F a ir
W a rs a w B o o k
12–15 May 2011, Palace of Culture and Science
Warsaw, Poland
It is a project set to fulfil expecta�ons of everybody who has
a part in crea�on and distribu�on of books: authors, publishers,
printers, booksellers, librarians and those who promote
books and write about them. But more over the fair is to fulfil
expecta�ons of readers.
Next to tradi�onal mee�ngs with favourite authors we
emphasised rich mee�ng programme dedicated to the future
of books in the face of current technological changes, marke�ng
workshops for the branch, literature and raising passion mee�ngs
for youth and interac�ve fair games for children. In addi�on the
fair is a great place to present exhibi�ons and announce results
of pres�gious compe��ons. The Warsaw Book Fair is followed
by fair on the web, for those who couldn’t make it to the Palace
of Culture and Science.
We are convinced that Warsaw Book Fair from the first edi�on is
a great, effec�ve compe��on in the area of the biggest and the
most important events on Polish publishing market. The fair is
also ambi�ous to join the most important events on European
scale.
Support and co-opera�on
In the group of people and ins�tu�ons suppor�ng the Warsaw
Book Fair is:
- Minister of Culture and Na�onal Heritage: Bogdan Zdrojewski
- Minister of Educa�on: Katarzyna Hali
- Minister of Science and Higher Educa�on:
prof. Barbara Kudrycka
- Polish Book Publishers Associa�on
- Chamber of Press Publishers
- Polish Librarians Associa�on
- Chamber of Polish Bookselling
- Polish Chamber of Prin�ng
- Associa�on of Polish Writers
- Polish Writers Associa�on
- University Publishers Associa�on
- Catholic Publishers Associa�on
- History Book Publishers’ Associa�on
Promo�on
The promo�on of the 2nd Warsaw Book Fair will be based on
already tested marke�ng ac�vi�es, which brought expected
effect during first edi�on of the event.
Outdoor
• billboards - around 100 billboards in selected places
in Warsaw, web of INFOSCEEN screens.
• posters in ins�tu�ons connected with a book, culture
and art and also flyer campaign.
Radio and Television
We emphasise intensive PR ac�vity, effec�ve supplying
journalists with informa�on, without resigna�on of television
and radio campaign. Next to co-opera�on with Polish Radio in
radio campaign we use radio sta�ons from our group, which
open a whole new possibili�es of reaching poten�al readers in
different ages: Radio ESKA, ESKA Rock, VOX FM, WAWA.
Branch Media
Co-opera�on with the sec�on of branch media is a strong side
of campaign of the Warsaw Book Fair. Reaching the branch
sec�on we co-operate with: ksiazka.net.pl, Magazyn Literacki
KSIĄŻKI, Biblioteka Analiz, Rynek-ksiazki.pl, Notes Wydawniczy,
Wiadomości Księgarskie, Wydawca.
Popular Media
In a group of popular media are: Wirtualna Polska SA, Polskie
Radio SA, Merlin.pl, Stolica, Metro, Tygodnik Powszechny, Duże
KA, Amazonka.pl, Fronda, Mówią Wieki, Do Broni, Radio VOX
Warszawa, Gandalf, Cogito. lntensive campaign promo�ng fair
also consists of ad modules, fair supplements in daily press, paid
– Gazeta Wyborcza, Super Express and free – Metro. We put an
effort to co-operate with different press �tles (weekly magazines,
More information:
Teresa Wieczorek
Sales Coordinator
Tel.: (+48 22) 829 66 86
E-mail: twieczorek@muratorexpo.pl
Tomasz Sałkowski
Head of the Sales Department
Tel.: (+48 22) 829 66 69
E-mail: tsalkowski@muratorexpo.pl
Tadeusz Górny
Programme Coordinator
Mobile: +48 601 153 011
E-mail: tgorny@muratorexpo.pl
Agnieszka Ziemiańska
Marketing Director
Tel.: (+48 22) 829 66 96, +48 660 448 591
E-mail: aziemianska@muratorexpo.pl
Murator EXPO sp. z o.o., ul. Senatorska 13/15, 00-075 Warszawa, Tel.: (+48 22) 829 66 80, Fax: (+48 22) 829 66 81, www.muratorexpo.pl.
District Court for the Capital City of Warsaw in Warsaw, 12th Commercial Division of the National Court Register No. KRS 0000090687,
Tax Indentification Number (NIP) 113-21-59-933, initial capital: PLN 770,000
2nd WARSAW BOOK FAIR
F a ir
W a rs a w B o o k
12–15 May 2011, Palace of Culture and Science
Warsaw, Poland
women press, men press, youth and tourist press). As a result
there are announcements, editorial texts and compe��ons for
the readers. In the campaign we use also media of our partner
from group - MURATOR Publishing House.
Internet
The adver�sing campaign on the Internet includes a variety
of forms of promo�on: banners, bu�ons, text messages,
newsle�ers and announcements. We work with major web
services and book sellers such as: wp.pl, merlin.pl, gandalf.pl,
amazonka.pl.
Newsle�ers, mailing, direct mailing
• Shipping date informa�on about the state of prepara�ons
to Warsaw Book Fair to environment and trade media
editors
• Mailings sent to own Murator EXPO bases and to
services coopera�ng with Warsaw Book Fair
• Direct shipment of invita�ons to the Warsaw Book Fair
line purchasing, news, compe��ons, events for all readers and
branch. High website posi�oning in the most popular websites:
google.pl, onet.pl i wp.pl and carefully chosen words-keys,
enable easy access to the website.
Promo�on abroad
Preparing the next edi�on of the event is largely focused on
ensuring its interna�onal character. We are making efforts to
streamline the a�endance Warsaw Book Fair in 2011 expanded
by foreign partners. It is on our Fair they have a chance to meet
representa�ves of the vast majority of known Polish publishers.
We welcome to the co–opera�on of na�onal cultural centers,
and through them to publishers.
Warsaw Book Fair brand is ac�vely promo�ng abroad. We
par�cipate in the Interna�onal Book Fair in Moscow and
Frankfurt. We are also planning our presence at trade fairs in
London and Leipzig.
Press conferences before the fair
During which both representa�ves of media (wide group of
journalist connected with culture and literature) and publishers
get detail Informa�on about the state of prepara�on to the
fair.
Fair website
www.targi-ksiazki.waw.pl
www.book-expo.pl
Modern and clear website of the Warsaw Book Fair is conducive
to presenta�on of any Informa�on about the event. Users – both
professionally connected with the branch and wide publicity,
find easily useful Informa�on; programme of accompanying
events, list of exhibitors, prices and possibili�es of �cket on-
More information:
Teresa Wieczorek
Sales Coordinator
Tel.: (+48 22) 829 66 86
E-mail: twieczorek@muratorexpo.pl
Tomasz Sałkowski
Head of the Sales Department
Tel.: (+48 22) 829 66 69
E-mail: tsalkowski@muratorexpo.pl
Tadeusz Górny
Programme Coordinator
Mobile: +48 601 153 011
E-mail: tgorny@muratorexpo.pl
Agnieszka Ziemiańska
Marketing Director
Tel.: (+48 22) 829 66 96, +48 660 448 591
E-mail: aziemianska@muratorexpo.pl
Murator EXPO sp. z o.o., ul. Senatorska 13/15, 00-075 Warszawa, Tel.: (+48 22) 829 66 80, Fax: (+48 22) 829 66 81, www.muratorexpo.pl.
District Court for the Capital City of Warsaw in Warsaw, 12th Commercial Division of the National Court Register No. KRS 0000090687,
Tax Indentification Number (NIP) 113-21-59-933, initial capital: PLN 770,000