setting sail : positioning malaysia as a yachting haven

SETTING SAIL : POSITIONING
MALAYSIA AS A YACHTING HAVEN
Nazery Khalid
Commonwealth Tourism Center Training Course
Kuala Lumpur, 23 July 2008
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PRESENTATION OUTLINE
¨ Overview of yachting & global trend
¨ Yachting in Malaysia
¨ Importance of yachting to coastal/ island
tourism
¨ SWOT analysis of yachting in Malaysia
¨ Recommendations to promote Malaysia
as a premiere yachting centre
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OVERVIEW OF YACHTING
¨ Major drawcard in marine tourism.
¨ Growing in popularity worldwide – no
longer an ‘elitist’ pursuit.
¨ Key activity to complement natural
attractions to attract ‘nautical tourists’
and adventure seekers.
¨ More infra (i.e. marinas) and services
available to facilitate cruise tourism.
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GLOBAL YACHTING TRENDS
Factors attributed to its increasing popularity :
¨ Aggressive promos / creative marketing.
¨ Accessibility / affordability of yachting.
¨ Changing demographics / perception.
¨ Rising popularity of eco-tourism and
adventure tourism.
¨ Emergence of new ‘marine playgrounds’.
¨ More ‘big money’ involved.
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YACHTING IN MALAYSIA
¨ A niche activity but growing in popularity.
¨ 20 boating associations / clubs providing
sailing courses for public.
¨ Main centers : Langkawi, Port Dickson,
Penang, Port Klang, Kota Kinabalu.
¨ Increasingly popular for corporate retreats.
¨ Increasing promotion by MOTOUR.
¨ More races / boat-related events (local &
international) being held.
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YACHTING IN MALAYSIA
¨Major service providers located in yachting
centers such as Langkawi, Port Dickson &
Kota Kinabalu.
¨Services include boat building, cruise, crewing,
chartering, brokerage, maintenance.
¨ Langkawi International Yacht Registry Act
2003 & Langkawi International Yachting
Companies Act 2003 provide legal framework
for registering yachts / yachting entities.
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IMPORTANCE OF YACHTING TO
COASTAL / ISLAND TOURISM
¨ Creates employment and generates
income for locals / companies from
yachters / marine tourists.
¨ Helps promote coastal tourism sites i.e.
Port Dickson and islands i.e. Langkawi.
¨ Boost development of supporting infra.
¨ Acts as impetus for environmental
conservation and protection.
¨ Puts Malaysia on the tourism map.
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MARINAS IN MALAYSIA
¨ 7 Government-operated, others private.
¨Located along the coast of major
population centers and resort islands.
¨Offer a host of services and amenities,
ranging from basic to high-end.
¨ Top marinas host several major
international sailing events.
¨Some based on integrated resort concept.
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Rebak Marina Resort
Royal Langkawi Yacht Club
Awana Porto Malai Resort
Limbungan Batu Maung Sdn Bhd
Lumut International Yacht Club
Royal Selangor Yacht Club
Admiral Marina & Leisure Club
Sebana Golf & Marina Resort Sdn Bhd
Sutera Harbour Sdn Bhd
Marina, Shangri-La Tanjung Aru
11. Kudat Golf And Marina Resort
12. Telaga Harbour Marina
13. Kuala Kedah Yacht Marina
14. Batu Uban Marina
15. Muar Marina
16. Pulau Duyung Marina, Kuala Terengganu
17. Miri Marina
18. Tanjung City Marina, Penang
19. Pasir Bogak Anchorage, P. Pangkor
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ROYAL LANGKAWI YACHT CLUB
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AWANA PORTO MALAI, LANGKAWI
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TELAGA HARBOUR MARINA, LANGKAWI
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TERENGGANU HERITAGE BAY CLUB, KUALA TERENGGANU
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SUTERA HARBOUR MARINA, KOTA KINABALU
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ROYAL SELANGOR YACHT CLUB, PORT KLANG
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YACHTING SERVICE PROVIDERS
Company
Main activities
DK Yachts
Yacht building
JG Boats
Yacht building / brokerage
Pen Marine
Yacht building / dealing / brokerage
Simpson Marine
Dealing / chartering
Wave Master
Repairing / design / yacht management
Pippen Marine
Chartering / surveying
Langkawi Leisure Cruise
Cruise / chartering
Sunsail
Sailing school / chartering
Explorer Marine
Boat & equipment supplies
AKYS Trading
Equipment supplies / coating
Peninsula Yachts
Chandlery
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YACHT RACES HELD IN MALAYSIA
¨ The Raja Muda International Regatta
¨ The BMW - Royal Langkawi
International Regatta Series
¨ The ASEAN Regatta
¨ The Monsoon Cup
¨ The Darwin-Bali-Langkawi Rally
¨ The Ao Chalong - Rebak Marina
‘Champagne Run’
¨ The Borneo Cup Yachting Challenge.
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OTHER RELATED EVENTS
¨ ‘From Yangon to Manila Bay : A New
Cruising Playground’ Symposium (2005)
¨ Nautical Lifestyle Event (2005)
¨ Asian Record Circuit Race (2006)
¨ Langkawi Int’l Boat Exhibition 2006
¨ Langkawi International Maritime and
Aerospace (LIMA) Exhibition (bi-annual
event held since 1991)
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YACHTING IN M’SIA : STRENGTHS
¨ Ample yachting infra & support services.
¨ Naturally well-endowed i.e. long coastline,
calm waters, islands, year-long sailing.
¨ Many land-based attractions to leverage on.
¨ Strong Government support.
¨ Relatively low-cost advantage.
¨Tax incentives for yacht / boat purchase.
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YACHTING IN M’SIA : WEAKNESSES
¨Lack of critical mass of local boaters.
¨Lack of coordination among marinas in
organizing events.
¨Lack of sustained marketing / promotion.
¨Little emphasis on environmental issues.
¨Some marinas poorly located i.e. too far
from commercial centers.
¨Lack of financing support to buy boats.
¨Too many marinas, too few attractions?
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YACHTING IN M’SIA :
OPPORTUNITIES
¨ Increasing popularity of marine tourism.
¨ Growing yachting traffic in SEA region.
¨ More high-end yachts sailing in the region.
¨ Growing public awareness / interest.
¨ Tourist influx from tourism campaigns i.e.
Visit Malaysia Year 2007.
¨Strategic location to be in the loop of races. 21
YACHTING IN M’SIA : THREATS
¨ Stiff competition for tourist dollars.
¨ Keen competition from regional marinas
i.e. Vietnam, Thailand, Singapore.
¨ Capacity overhang due to glut of marinas.
¨ Perception of threat in regional waters.
¨ Environmental concerns due to reckless
development.
¨ Natural disaster i.e. tsunami.
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MAKING M’SIA A YACHTING HAVEN
¨ Develop marinas in an environmentally
sustainable manner.
¨ Regulate marinas and yachting activities
in a user-friendly manner.
¨ Intensify marketing efforts of marinas.
¨ Leverage on attractions to package
Malaysia as a unique marine destination.
¨ Promote more boat races / events.
¨ Attract sponsorship for sailors / events.
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MAKING M’SIA A YACHTING HAVEN
¨ Enhance ancillary services for yachting.
¨ Create yachting cluster to build critical mass.
¨ Organize high-profile yacht-related events.
¨ Make competitive financing easily available
for boat purchasers.
¨ Improve financial incentives.
¨ Encourage public to take up sailing.
¨ Develop HR to support yachting.
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“To love Malaysia is
to sail Malaysia!”
nazery@mima.gov.my
www.mima.gov.my
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