STUDIOLINE PHOTOGRAPHY

STUDIOLINE PHOTOGRAPHY
“Trust and openness are a part of the STUDIOLINE
PHOTOGRAPHY philosophy. It is our highest priority
to honour the promises we make to our customers
and employees. Due to our innovative business model
and our position as pioneers within our industry and
market, we don’t see the things we face as difficulties, just challenges. It is a motivation for us each and
every day to keep improving. That is how we became
the biggest and most successful photo studio brand
in Germany, and how we will continue in the future.”
CARL PRIEN
Founder and owner of
STUDIOLINE PHOTOGRAPHY
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CONTENT
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OUR BUSINESS – Modern, Flexible and Experienced
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OUR PRINCIPLES – Boundless, Upmarket & Fair
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OUR PRODUCT – Photo Shoots as an Experience
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OUR PHOTO STUDIOS – One Style, One Look and Always a Personal Note
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OUR MOBILE STUDIOS – On Tour with Glamour, Style and Amazing Photos
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OUR CUSTOMERS – Modern, Open and Family-Oriented
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OUR TEAM – Creative, Professional and Unique
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OUR PARTNERS – Interesting and Diverse just like us
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CONTACTS
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1910
1926
1950
1960
1977
1990
2003
2010
2013
today ...
STUDIOLINE PHOTOGRAPHY – OUR BUSINESS
MODERN, FLEXIBLE AND EXPERIENCED
Founder Karl Prien
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Hans-Detlev Prien
Klaus-Peter Prien
Carl Prien
A FAMILY BUSINESS WITH OVER
100 YEARS’ EXPERIENCE
NEW NAME, NEW FOCUS AND
NEW TRENDS
THE NUMBER 1 IN GERMANY FOR
PORTRAIT AND STUDIO PHOTOGRAPHY
Karl Prien laid the foundation for STUDIOLINE PHOTOGRAPHY in 1910 in Kiel by creating the company
Karl Prien, a combination of a chemist’s and specialised photography shop. His son Hans Detlev Prien
expanded the Prien business in the 1950s to create
Photo Prien. As well as managing the family business,
he also founded one of the first photo colour laboratories in Germany (Kiel Color) and the Fotofachschule
Kiel, a photography school, now the Photo & Medienforum, as well as the Business Academy in Kiel.
Following his early death at age 57, his son Klaus-Peter
Prien took over the business for the next 26 years.
He expanded the business into a branch-based company under the brand Photo Prien in both Hamburg
and Schleswig-Holstein, separated the perfume business from the photo business and successfully sold
the laboratory business, with input from his brother
Christian Prien, to Fujifilm.
Due to the process of digitalisation in the mid-90s,
a speciality photo store business is no longer viable
or contemporary. With the new brand STUDIOLINE
PHOTOGRAPHY, Carl Prien, the fourth generation of
the family, established a new focus for the company in
2003, as well as setting new trends in the photography
industry:
• No retail trade, pure service
• Portrait photography with a combination of digital
and traditional photography
• Photos printed to take home immediately, with a
transparent pricing structure
• Modern studios exclusively used for photography
in the best locations
• Mobile photo studios and event photography
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Market leader
450 employees
350 permanently employed photographers
108 – apprentices (The largest provider of apprenticeships in the photography business in Germany)
70 photo studios (3 flagship studios) in 15 states
14 teams with fully equipped, mobile photo studios
Professional cooperation partners for photo shoot
experiences and events
Over 500,000 customers a year in our retail photo
studios
Over 40,000 customers a year in event photography
A satisfaction rating of over 99.2%.
Thanks to entrepreneurial spirit, brave decisions,
investments and the willingness never to stand still, the
company expanded quickly. In 2013, STUDIOLINE
acquired its largest competitor on the market, Probild/
Mein Fotostudio, which has nearly 30 photo studios.
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We take advantage of the strengths that the size and structure of our
business has created and pass these strengths on to our customers in
each and every branch. Our high quality standards not only apply to the
end product – the photo, but also to the photo shoot experience itself.
We aim to exceed the expectations of our customers with innovative
and new ideas.
STUDOLINE PHOTOGRAPHY – OUR PRINCIPLES
BOUNDLESS, UPSCALE AND FAIR
THE STUDIOLINE PRINCIPLE:
Our own quality assurance stamp promises quality checks in accordance with the STUDIOLINE PHOTOGRAPHY concept. This stands
for surprising and upscale products in the typical STUDIOLINE
PHOTOGRAPHY style, a fair and transparent business model and
respectful and responsible engagement with our customers,
employees and business partners.
BOUNDLESS AND TOLERANT
• Everyone is welcome with us: men, women,
children and families. People of any origin and
any age. Our employees are just as diverse as our
customers.
PHOTO SHOOTS AS AN EXPERIENCE
• Photo shoots are fun and a genuine experience.
The shoot experience and the beautiful end product,
the photo, combine to create a photo shoot event in
typical STUDIOLINE PHOTOGRAPHY Style.
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FREE DECISION MAKING WITHOUT OBLIGATION
• Each and every customer decides after the
shoot whether they are happy with the result and
whether they would like to purchase the photos.
There is no obligation to purchase; our clients just
need to invest 29 euros and 90 minutes of their
time.
FAIR, TRANSPARENT AND QUICK
• Customers can either purchase individual
photos and digital copies to take home straight
away or good value photo packages with
the full-resolution digital copies. The pricing
structure is simple and openly communicated
to our customers by way of examples.
EXPERTISE, SERVICE AND INNOVATION
• Our photographers are educated and trained
to meet all challenges of the profession. They
love and live photography as well as enjoy the
contact with customers. We are always open
to new experiences. As the market leader it is
our aim to keep creating new products and to
surprise our customers with innovative ideas,
experiences and quality and to keep on top of the
latest trends and developments in photography.
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STUDIOLINE PHOTOGRAPHY – OUR PRODUCT
PHOTO SHOOTS AS AN EXPERIENCE
Everything starts with the wish to have a beautiful family
picture, a beauty portrait or an erotic photo. And at the
end of it all, you have a perfect picture that portrays the
smiles and amazement on the faces of those photographed, a moment in life that is forever captured. People
are able to see themselves how they have never seen
themselves before, or just how they have always seen
themselves and would like to see themselves. It is all
down to the individual wishes of the customer. But the
path to the photo is the greatest part. It is a genuine
experience, a break from everyday life!
At STUDIOLINE PHOTOGRAPHY, for around an hour
or so, the customer is the absolute centre of attention.
We want our customers to feel comfortable in our
studios and particularly in front of the camera, to have
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fun and to forget the world around them for just a little
while. That is why the STUDIOLINE PHOTOGRAPHY
photo shoot experience starts with a welcome drink
in our cosy lounge area and make-up applied to suit
the customer. The customer can determine the style of
the photos according to his or her taste by choosing
backgrounds and various accessories.
The photographer and the customer turn into a perfect
team during the shoot in order to achieve the perfect
photo or a beautiful series of photos.
PHOTOGRAPHY will support them with expertise and
empathy to choose the most beautiful pictures, should
they wish to purchase further photos. After all, most
people will find themselves spoilt for choice with so
many gorgeous photos to choose from.
That is how STUDIOLINE PHOTOGRAPHY turns a
photo shoot into an experience and captures moments
for eternity.
“I don’t have a photo for you today” – this sentence
doesn’t exist at STUDIOLINE PHOTOGRAPHY. All
our customers will receive at least one beautiful picture to take home after their shoot, as this is included
in the basic package. Employees from STUDIOLINE
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STUDIOLINE PHOTOGRAPHY – OUR STUDIOS
ONE STYLE, ONE LOOK AND ALWAYS A PERSONAL NOTE
At STUDIOLINE PHOTOGRAPHY our customers
will receive what they expect, know and love in any
of our studios all over Germany. In Hamburg, Berlin or
Cologne, the same high quality in the usual STUDIOLINE
PHOTOGRAPHY Style. That is the strength of our
system. However, every single studio also has its own
unique touch and character.
Our employees contribute to that atmosphere with
personality, creativity, fun, passion for photography
and absolute commitment to the job in hand.
ALL OUR STUDIOS HAVE THE TYPICAL STUDIOLINE PHOTOGRAPHY STYLE & …
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Central locations in the best shopping centre sites
All meet the same modern high standards and
have a lounge-style character
Are light and airy and provide various wallpapers,
backgrounds and accessories
To ensure the privacy of our customers, all our
studios encompass a separate area for photo
shoots that no-one can see into
Are stocked with high quality make-up products
by MAC
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Use the latest in digital photography and printing
technology to enable our customers to take their
pictures home immediately
Offer passport picture service at any time without
the need for an appointment
Offer an online appointment service
Products available as part of a standardised
pricing structure
Staff trained to our high quality standards
Work according to the STUDIOLINE
PHOTOGRAPHY principle
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STUDIOLINE PHOTOGRAPHY – OUR MOBILE STUDIOS
ON TOUR WITH GLAMOUR, STYLE AND AMAZING PHOTOS
In the mobile world of STUDIOLINE PHOTOGRAPHY
things sparkle just that little bit more - especially on those
occasions when we have a celebrity in front of our lens.
Our mobile teams, staffed by permanent employees,
don’t go on tour with just hand luggage, but work every
day in fully functional studios equipped with modern and
high-quality photography technology.
Our mobile studios are on location at amazing sites for our
partners at over 400 events a year and photograph over
40,000 customers a year. STUDIOLINE PHOTOGRAPHY
delivers the photo studio quality our customers are used
to in a variety of new and unexpected circumstances with experience, sophistication and an amazing end
product: first-rate pictures to take home immediately as a
printed or digital copy.
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OUR MOBILE TEAMS ARE ABLE TO:
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Small and interesting events
Exciting big events
Cool locations
Themed shoots
Communicate professionally with business partners in any industry
Work with all kind of customers in an empathetic way
Create genuine experiences
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STUDIOLINE PHOTOGRAPHY – OUR CUSTOMERS
MODERN, OPEN AND FAMILY-ORIENTED
Over 500,000 customers pass through our retail
branches for photo shoots and passport pictures, and
we also cater for 40,000 customers in our event photography business – there is no doubt that STUDIOLINE
PHOTOGRAPHY is the undisputed market leader for
studio and portrait photography in Germany.
We love our customers and take them, as well as their
wishes, very seriously. This is why our customers are
satisfied customers: we have a satisfaction rating of
over 99.2%. However, we take each and every complaint incredibly seriously and always aim to resolve
issues to a customer’s satisfaction.
OUR CUSTOMERS ARE JUST LIKE US!
THEY ARE:
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Predominantly young (between the ages of 25-45)
Predominantly female (80%)
Often family-oriented
Confident
Stylish
Of all nationalities
Passionate about photography
Open to new experiences
At home in the digital world
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Employees are the Heart and Soul
of our Business
STUDIOLINE PHOTOGRAPHY – OUR TEAM
“It is amazingly nice to see our employees
champion the business as well as the craft and
skill of photography on a daily basis and with
CREATIVE, PROFESSIONAL AND UNIQUE
so much commitment and enthusiasm. Due to
our huge growth in the last couple of years the
number of people we employ has increased too
– and with that our responsibility with regards to
personnel. We continuously endeavour to include
our employees in the company’s processes, to
Team Hamm
develop them individually and to provide the
The Team is the Star
highest standards in our apprenticeships and
Lone wolves or solo star photographers do not exist at STUDIOLINE PHOTOGRAPHY: the
further training. All of this because our employ-
team is the star and together creates amazing photo shoot experiences for customers.
ees are the heart and soul of our business.”
However, every photographer and apprentice is encouraged to let their individual strengths
shine in their everyday work. The studio management keeps their team together, motivates
Janin Poppe and Timm Hormann - Managing Directors
it, provides new impetus and receives all the support they need from the central team.
At STUDIOLINE PHOTOGRAPHY over 450 people
nationwide practise their craft every single day with
passion and in a professional and friendly atmosphere.
Thanks to workshops and seminars with external
photographers and stylists our employees are always
up to date on the latest trends, enthusiastically set new
standards in portrait photography, create new looks and
bring style and glamour into the life of our customers.
The STUDIOLINE teams make photo shoots to experience with a great result.
Successfully trained!
STUDIOLINE PHOTOGRAPHY
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Our apprentices are educated to the highest stand-
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ards in our studios and are quickly encouraged to
work independently and showcase their creativity
and craft. Moreover, they are also trained regularly
Employs young and ambitious people
Banks on team work
Encourages independent and creative working
Provides development and job advancement
opportunities
Creates an attractive working environment
Offers professional occupations
Has the latest in technological equipment
Guarantees a 90% apprentice retention rate
Provides job security and the ability to move
between branches all over Germany
Pays an above average salary for the industry
Has the biggest apprenticeship scheme in the
photography business in Germany
by external photographers in workshops and
encouraged to explore the possibilities of photography and look beyond just the company. Over 90%
of our apprentices stay with the company after
Photographers - Workshop 2014
Workshops as a Source of Expertise and Inspiration
finishing their apprenticeships and take advantage
of our training and promotion opportunities.
On the one hand, communication and cooperation between the studios ensure
that great ideas and creative beginnings can be quickly exchanged between
photographers. On the other hand, external photographers and experts share their
knowledge, tips and tricks all around photography in regular workshops to provide
apprentice acquittal 2014
new inspiration for everyday work.
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STUDIOLINE PHOTOGRAPHY – OUR PARTNERS
INTERESTING AND DIVERSE LIKE US
www.tchibo.de
ibo.de/fotoshooting.
Ihr Vertragspartner:
ren –
PROFIFOTOSHOOTING
in Kooperation mit:
INKLUSIVE MAKE-UP
Partners should always meet at the same level and
treat each other with respect. If this is the case they
can achieve more together than they can on their own.
This is also the philosophy of STUDIOLINE PHOTOGRAPHY when considering collaborations with
other strong brands.
STUDIOLINE PHOTOGRAPHY likes to share its
success with its partners in order to achieve even more
together. A variety of interesting national collaborations
is possible:
» Partner brands can be placed in our studios nationwide in 70 attractive locations (mainly centres with
high footfall) in various ways, thus generating new
customers.
» Our fully functional mobile studios, which are
equipped to the highest standards, are available for
WÄHLEN SIE IHR SHOOTING-THEMA
: BEAUTY,
FAMILY, 9MONTHS, FRIENDS, EROTIC
ODER MEN
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use on our partners’ premises as well as for internal
or external company events.
» Voucher arrangements with face value, subscription or individual vouchers are available in eight
photo shoot categories.
» With our exclusively positively rated photo shoot
experiences, almost every target audience can be
reached.
» Competitions and vouchers are devised individually
and are executed professionally online.
STUDIOLINE PHOTOGRAPHY is always open
to new things and is happy to be inspired by our
partners. STUDIOLINE will always dare to tread on
unchartered terrain and develops new ideas and
experiences together with our partners.
SOME OF OUR PREVIOUS
COLLABORATIONS AND PARTNERS:
SPECIAL AND INDIVIDUAL PROJECTS
• Douglas – exclusive national photo partner for
beauty shoots on location for over 10 years
• Gala magazine - 20 years of Gala, event photography at the exclusive birthday gala, voucher
cooperation for subscribers, and presence of the
brand in all of our studios nationwide
• Tchibo – discounted photo shoot packages the
Tchibo themed world
• MAC- make-up partner in our studios
• Arla – pack offers
• Bahlsen – photo agency for families competition
CUSTOMER/ SUBSCRIPTION INCENTIVES
(Events, vouchers and competition collaborations)
• Peek & Cloppenburg
• Pandora
• Eltern
• Parship
• Essanelle
• Vapiano
In Kooperation mit
EMPLOYEE INCENTIVES
(Discounts and vouchers)
• Deutsche Bahn
• Barmenia
• Corporate Benefits
• Signal Iduna
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Nur 19,95 €
hooting.
statt 59,– €*
Gutschein einlösbar in über
50 STUDIOLINE PHOTOGRAPHY Studios
dioline.de
rlassung Kiel,
www.studioline.de
* Originalpreis bei der
studioline Photostudios GmbH
Das gibt es nur bei Tchi bo
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UNSERE STANDORTE
Flensburg
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STUDIOLINE PHOTOGRAPHY
Maria-Merian-Straße 7, 24145 Kiel – GERMANY
Telefon: +49 431 705 3580
E-Mail: kontakt@studioline.de
Kiel
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Hamburg
www.studioline.de
Schwerin
3
Bremen
5
Hannover
Wildau
Magdeburg
Braunschweig
Bad Oeynhausen
Berlin
Potsdam
Hameln
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Hamm
Recklinghausen
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Essen
Wuppertal
Düsseldorf
Mönchengladbach
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Hagen
Leipzig
Lüdenscheid
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Kassel
Erfurt
Köln
Dresden
2
Koblenz
2
Wiesbaden
Mainz
CONTACTS
Collaborations
Nadja Soyer
E-Mail: n.soyer@studioline.de
Tel.: +49 431 705 358 135
Company Communication
Alexandra Bauer
E-Mail: a.bauer@studioline.de
Tel.: +49 431 705 358 154
Frankfurt a. M.
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Neu-Isenburg
2 Erlangen
Neunkirchen
Saarbrücken
Nürnberg
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Kaiserslautern
Regensburg
Karlsruhe
Sindelfingen
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Ludwigsburg
Stuttgart
Passau
Standorte
pro Stadt
Augsburg
STUDIOLINE
PHOTOGRAPHY
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München
Stand: 07-2015
Probild-Studio
Wir wachsen stetig und sind mittlerweile vielleicht auch ganz in Ihrer Nähe. Alle Studios finden Sie unter www.studioline.de/studios.