2010 Health Care Cost Survey - Trustmark Voluntary Benefits
Transcription
2010 Health Care Cost Survey - Trustmark Voluntary Benefits
2010 Health Care Cost Survey Workforce Health 2010: New Deal, New Dividend 21st Annual U.S. Results Report What’s Inside 2010 Survey Highlights 1 Exhibit A: The growing affordability gap 2 Exhibit B: Average actual 2010 employee cost increase 3 Exhibit C: Employers may be missing opportunities to optimize retiree health benefits 9 Exhibit D: Workforce well-being: Increasing importance among high-performing companies 19 Exhibit E: Proposed excise tax: A new benchmark for efficient plans 21 By the Numbers: A Detailed Look at the Survey Results 4 Exhibit 01: Average monthly medical costs and cost increases by covered group 4 Exhibit 02: Average cost increases — 1993-2010 4 Exhibit 03: Average cost increases — 2001-2010 5 Exhibit 04: Total employee/employer health care costs — 2005 vs. 2010 5 Exhibit 05: Average monthly employee/retiree share of 2010 medical coverage costs 6 Exhibit 06: Average employee/retiree share of monthly medical costs and cost increases by covered group 6 Exhibit 07: Retirees pay more than half of an ever-increasing cost burden 6 Exhibit 08: Far fewer future retirees will receive subsidized medical coverage 7 Exhibit 09: Are employees financially prepared to retire? 7 Exhibit 10: ABHPs offer significantly lower premiums than other plan types 10 Exhibit 11: Importance of ABHP objectives: High performers vs. low performers 10 Exhibit 12: Extent to which ABHPs meet objectives 11 High Performers: Staking Out Strong Positions in a Changing Environment Exhibit 13: Cost variation across companies; High-performing vs. low-performing companies 12 12 Exhibit 14: High performers define their health care role: Employee empowerment, risk management, workforce productivity 14 Exhibit 15: Factors shaping health care strategy: High performers take a broad view 14 Exhibit 16: Combining the power of culture with management disciplines 15 Exhibit 17: Critical performance factors: Are they in place? 15 Best Practices Enter the Mainstream 16 Exhibit 18: Engaging consumers: Best practices enter the mainstream 16 Exhibit 19: Employee health management: Best practices on the rise 16 Exhibit 20: Measurement best practices expand 17 Exhibit 21: High performers have higher expectations for the measurable impact of their programs 17 Exhibit 22: The health dividend: High performers achieve positive business outcomes 20 Exhibit 23: High performance: Employees are on board 20 Exhibit 24: High performance: Communication drives desired behaviors 20 High Performers: Seizing Opportunities for Change 22 Exhibit 25: The evolving role of the employer: Today vs. 2012 22 Exhibit 26: Health care strategy: Trends for 2012 22 Exhibit 27: Personalizing the health management experience: High performers lead emerging trends 22 Exhibit 28: Trends in consumer engagement: High performers set new directions 23 Exhibit 29: High performers envision expanded use of incentives 23 Exhibit 30: Emerging trends in employee incentives 26 Exhibit 31: Influencing employee behavior: High performers make good decisions easy and comfortable 26 Exhibit 32: High performers lead measurement evolution 27 Exhibit 33: Emerging trends in incentives for providers: Tip of an iceberg? 27 New Frontiers 30 About the Survey 30 Participant List 31 2010 Survey Highlights As this edition of our annual Health Care Cost Survey goes to press, U.S. employers find themselves at a crossroads. The effects of a severe economic downturn have yet to be shaken off; sweeping reforms of the health care coverage system are under discussion in Washington, and health care costs continue to climb. Despite these challenges, employers have never been more interested in workforce health and wellbeing as a business value that can be measured, managed and turned into a competitive advantage. There have never been more creative opportunities to use technology — to support new ways of engaging the workforce in managing their physical and financial health and increasing the efficiency and quality of health care delivery. In fact, there has never been a better time for “disruptive” innovation — a time when achieving better results means replacing old models and processes with new ones. Our survey shows that employers are eager to embrace change. Leading companies are looking creatively at ways to redefine the deal with employees, optimize their investments in building and sustaining a culture of health, and capture a health dividend for the business. The 2010 Health Care Cost Survey takes the measure of these powerful trends. This survey has been providing the industry’s most in-depth, prospective look at employer health care costs for more than 20 years. The 2010 database includes detailed information on the health benefit programs provided by 552 of the nation’s largest employers. This year’s respondent group, representing approximately 10.3 million employees, retirees and dependents, and over $57 billion in annual spend on medical and dental benefits, stands as a powerful chronicle of current best practices and emerging trends in the rapidly evolving health care marketplace. “ Leading companies are looking creatively at ways to redefine the deal with employees, optimize their investments in building Here’s a quick summary of the key findings: and sustaining a culture • Affordability remains a chronic problem. With costs continuing to climb at rates well above the general Consumer Price Index (CPI), employers, employees and retirees face record-high costs in 2010. The dollar burden for employees has grown exponentially over the past several years due to the ever-increasing cost base and the added impact of benefit design-related increases in outof-pocket costs. Low-wage workers and individuals who retire before Medicare eligibility are most vulnerable to the cost crunch. of health, and capture a health dividend for the business.” • The affordability gap continues to widen as health care costs for active employees outpace wage increases year after year and the economic downturn takes its toll on reward programs (Exhibit A on page 2). • Gross health care expenditures will rise by an average of $636 per employee in 2010, pushing the average total cost above $10,000 for the first time in history. 2010 Health Care Cost Survey 1 “ The competitive advantage achieved by companies with high-performing health programs has never been greater from a cost perspective, but also drives other significant business outcomes.” • Considering both premium increases and benefit design changes, employees will pay nearly $400 more on average in 2010 than they did in 2009 (Exhibit B). • High performers in the 2010 survey pay 18% less — roughly $2,000 per employee — for their health benefit programs, which means a high-performing organization with 10,000 enrolled employees would spend, on average, $20 million less annually than a low-performing competitor. • Pre-65 retirees face the highest costs of all groups — paying three times more than active employees for similar levels of coverage. The growing number of pre-65 retirees who still provide coverage for their families must contribute more than 50% of the total $20,000 annual cost — an amount that is unaffordable for most. • The affordability proposition for employees is also better, with employees at high-performing companies paying 20% less than their counterparts at low-performing companies. • High performance matters more than ever. Our performance analysis,* now in its fifth year, shows that the competitive advantage achieved by companies with high-performing health programs has never been greater from a cost perspective, but also drives other significant business outcomes. • Higher efficiency and lower trend position high performers well for health care reform, as cost pressures could increase; for example, proposed excise taxes on “high cost” health plans would affect more than half of the companies in the survey database on the 2013 effective date, but the high performers could buy themselves considerable time (three years) beyond 2013 before hitting the tax thresholds. Exhibit A. The growing affordability gap Cumulative active employee health care costs vs. wage increases 160% 149% 140% 120% 100% Affordability Gap 80% 60% 40% 37% 20% 0% 2000 2001 2002 2003 2004 Active employee health care costs 2005 2006 2007 2008 2009 Workers’ earnings Source: Towers Watson Health Care Cost Survey 2010 (active employee data) and Bureau of Labor Statistics, seasonally adjusted data from the Current Employment Statistics Survey August to August, 2000 – 2009 * Towers Watson divides respondents in its annual health care cost database into three categories: low-performing, average-performing and high-performing companies. Performance designations are based on relative costs, as well as whether an organization is meeting its health benefit objectives in key areas that include controlling employer and employee costs, enhancing efficient purchasing of health care services, enhancing employee satisfaction, understanding and involvement in health benefit programs, supporting employees’ good health and addressing health risks/current health problems. 2 towerswatson.com Exhibit B. Average actual 2010 employee cost increase Including benefit design cost shift (actives only) $2,500 $2,000 Total = $2,487 $195 $204 $2,088 $1,500 $1,000 $500 $0 2009 premium cost 2010 premium cost increase 2010 benefit design cost shift • Additional aspects of the health dividend for high performers include supporting/building the company reputation, attracting the needed workforce, maintaining productivity and supporting workforce well-being — all areas where high performers are roughly twice as likely as low performers to report positive impacts delivered by their health programs. • Necessity is the mother of invention. With health care reform in the offing, ongoing affordability concerns and, more broadly, a reset of the reward proposition at many companies, the imperative for change is stronger than ever. The survey suggests that best practices will soon enter the mainstream, as many employers, including the low performers in our database, are compelled to up their game and adopt key elements of the “high-performance top 10” (see page 13). Survey respondents also point to some new directions for change — and to some areas where solutions have yet to fully emerge. • Investments in wellness programs, communication and measurement disciplines — hallmarks of the high performers in past surveys — will be increasingly prevalent across all companies (including today’s low performers) just three years from now. • Top performers are disrupting the status quo and leading the charge into new territories — including the use of new technologies and new engagement approaches, such as social networking, behavioral economics and, in a few cases at the margin, provider incentives. “ Most employers cite retirement readiness as an important element of workforce management, but far fewer feel their current employees are financially prepared to retire.” • Underscoring these powerful new trends, high performers will, over the next few years, focus their strategies and measurement disciplines on key workforce management factors that influence positive business results, such as workforce productivity, well-being and retirement readiness. • Notable among reported gaps, most employers cite retirement readiness as an important element of workforce management, but far fewer (28%) feel their current employees are financially prepared to retire. Employers will need to review their strategies and options in this critical area by, for example, better positioning their account-based health plans and exploring new approaches to providing value to retirees while keeping their commitments manageable and valuable from the organization’s perspective. 2010 Health Care Cost Survey 3 By the Numbers: A Detailed Look at the Survey Results Employers face an average 7% increase in health care costs in 2010, according to our 2010 Health Care Cost Survey. The 2010 rate increase for retirees is slightly lower than for actives — total overall costs for pre-65 retirees will increase 6% in 2010 and 4% for the post-65 group (Exhibit 1). Looking at the dollar amounts for year-over-year increases from 2009, the composite health care cost for active employees (averaging all coverage Exhibit 01. Average monthly medical costs and cost increases by covered group Employee/ Employee/ Retiree Retiree Only Plus One Family Average Increase Composite* From 2009 Active employees $432 $874 $1,249 $849 7% Retirees under age 65 $633 $1,249 $1,633 $1,163 6% Retirees age 65 and older $320 $654 $517 4% N/A *Composite (i.e., employee/retiree only, employee/retiree plus one and family combined) Exhibit 02. Average medical cost increases 1993-2010 25% 20% 15% 10% 5% 0% -5% 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 Active employees Retirees age 65 and older Retirees under age 65 Consumer Price Index Source: U.S. Department of Labor, Bureau of Labor Statistics 4 towerswatson.com levels) will rise by $53 per month, to $849 in 2010. The composite cost for retirees under age 65 will increase by an average of $55 over 2009 levels, to $1,163 per month. At 7%, this year’s growth in medical benefit expenditures marks the sixth consecutive year of single-digit increases, in contrast to the double-digit trends seen in the first four years of the new millennium. As an important reminder, however, average health care cost increases have outpaced the CPI for over a decade and will continue to do so in 2010 (Exhibits 2 and 3). These trend data highlight the competitive advantage achieved today by high-performing companies — the top tier of survey respondents who, among other achievements, are successfully holding cost increases at or below the medical cost component of CPI, a significant accomplishment today and a rare event in years past (see the 2010 high-performer analysis, beginning on page 22). The Cost Climb Continues The affordability issues raised by this year’s cost increases are far more acute than the growth rates themselves might suggest. The cumulative effect of year-after-year increases has once again produced record-high costs for employers, employees and retirees. Exhibit 03. Average cost increases 2001-2010 Medical Plans Active employees Retirees under age 65 Retirees age 65 and older Combined Dental Plans Active employees Retirees under age 65 Retirees age 65 and older 2001 2002 2003 2004 2005 2006 2007 2008 12% 17% 18% 13% 13% 13% 19% 14% 15% 17% 19% 16% 12% 15% 13% 12% 8% 9% 9% 8% 7% 9% 8% 7% 6% 6% 7% 6% 2001 2002 2003 2004 2005 7% 6% 4% 6% 5% 4% 7% 6% 5% 5% 5% 6% 5% 4% 2007 2008 3% 3% 7%* 7%* 2%* 5%* Inflation Measures Consumer Price Index (CPI) Medical care component of CPI 2001 2002 2003 2004 2005 2006 2007 1.6% 4.7% 2.4% 5.0% 1.9% 3.7% 3.3% 4.2% 3.4% 4.3% 2.5% 3.6% 4.1% 5.2% 7% 9% 6% 7% 2006 2008 2009 2010 6% 6% 4% 6% 7% 6% 4% 7% 2009 2010 3% 4% 3%* N/A 2009 0.1% -1.5%** 3.3% 3.2%** *Average cost increase for retirees under and over age 65 **Unadjusted 12 months ended August 2009; Source: U.S. Department of Labor, Bureau of Labor Statistics Employers are now paying 28% more for health care than they did just five years ago ($7,896 today versus $6,169), and employees are paying 40% more ($2,292, compared to $1,642). These financial burdens would be significant in the best of economic times. They are severe, and in some cases crippling, in an environment of deep economic recession when wages remain flat and lag significantly behind health care cost increases (Exhibit 4, and Exhibit A on page 2). Underscoring the affordability issue, the cost spiral hit a milestone this year with average annual peremployee spend crossing the $10,000 mark. Looking at the coverage-level data in Exhibit 1, the average reported cost of medical coverage in 2010 for active employee-only coverage is $432 per month ($5,184 per year) and for family coverage, $1,249 per month ($14,988 per year). Family coverage for pre-65 retirees — the most expensive by far — costs more than $1,600 per month, which adds up to nearly $20,000 per year. In this survey, almost half (47%) of respondents say their retirees cover dependents, and for the expanding group of early retirees who still have dependent children, the cost for family coverage is over 30% more than the premium active employees pay for a comparable plan. Exhibit 04. Total employee/employer health care costs 2005 vs. 2010 (composite — actives only) 2005 Total Cost = $7,811 Employee $1,642 Employer $6,169 2010 Total Cost = $10,188 Employee $2,292 Employer $7,896 2010 Health Care Cost Survey 5 The Affordability Gap Widens Exhibit 05. Average monthly employee/retiree share of 2010 medical coverage costs Employee/ Retiree Only (% of Total Cost) Employee/Retiree Plus One (% of Total Cost) Family (% of Total Cost) Active employees 20% 23% 23% Retirees under age 65 52% 51% 54% Retirees age 65 and older 52% 53% N/A Exhibit 06. Average employee/retiree share of monthly medical costs and cost increases by covered group Employee/ Employee/ Retiree Retiree Only Plus One Family Active employees Average Increase Composite* From 2009 $87 $201 $290 $191 10% Retirees under age 65 $332 $639 $879 $621 8% Retirees age 65 and older $167 $345 N/A $270 5% The employer share of active employees’ health coverage costs continues to hold steady. In 2010, employers will once again subsidize 80% of active employee-only coverage costs and 77% of family coverage (Exhibit 5), which is notable given the economic pressures employers experienced beginning in 2008 and throughout 2009. Nevertheless, the actual dollar burden for employees has grown due to the ever-increasing cost base (Exhibit 4). In addition, employee costs are increasing at an accelerating pace. Employee premium contributions, on average, will rise by 10%, or $191, during 2010 — a bigger jump than the 8% increase seen in 2009 (Exhibit 6). In terms of specific coverage levels, active employees will pay, on average, $87 per month ($1,044 per year) for single coverage and $290 per month ($3,480 annually) for family coverage. *Composite (i.e., employee/retiree only, employee/retiree plus one and family combined) Exhibit 07. Retirees pay more than half of an ever-increasing cost burden Average annual employee/retiree share of 2010 medical coverage costs $0 $2,000 $4,000 $6,000 $8,000 $10,000 Active employees 1,044 2,412 3,480 Retirees under age 65 3,984 7,668 10,548 Retirees age 65 and over 2,004 4,140 Employee/retiree only 6 towerswatson.com Employee/retiree plus one Family $12,000 The additional burden employees will bear in 2010 is exacerbated by indirect cost shifting through benefit design changes such as increased copayments, which add significantly to the overall cost — about $195 on average (see Exhibit B on page 3). Notably, the level of cost shifting evident in the 2010 survey is consistent with years past — surprising in an economy where bigger shifts might be expected. However, employees are feeling the impact more keenly because these actions come at a time when wages at some organizations are flat or declining, 401(k) balances and employer matches are down, and other aspects of total rewards such as bonuses and profit sharing are being scaled back. Retirees face significantly greater affordability challenges as they continue to pay a considerably larger share of coverage costs — between 51% and 54% depending on status and type of coverage (in contrast to the 20% to 23% share active employees pay). Not surprisingly then, the 6% and 4% increases reported for the pre- and post-65 groups hardly speak to the impact of the costs these individuals must shoulder. Retirees who are not yet eligible for Medicare (i.e., pre-65 retirees) are paying $3,984 per year for single coverage (Exhibit 7). For pre-65 retirees with families to cover, the retiree share of the nearly $20,000 annual cost ($10,548) has become increasingly prohibitive and unsustainable for many individuals — causing many of today’s older workers to rethink their retirement plans and delay retirement. For retirees age 65 and older, Medicare benefits help cover some of the costs, but this group is not fully protected from the health care cost spiral. Medicare-eligible retirees are paying $2,004 annually for single coverage, and $4,140 annually for a retiree plus one dependent (Exhibits 6 and 7). The Retiree Medical Dilemma: Obligations and Opportunities Affordability is a weighty issue for employers that offer retiree medical programs. A tough economy has cut bottom lines at many organizations. And coupled with serious business issues are concerns about the impact of health care reform. As a result, many organizations are compelled to look at their overall retirement benefit proposition — including retiree medical. In fact, many employers have exited their retiree medical plan sponsorship role, an ongoing trend seen over the past few years and once again evident in our 2010 survey results. Today, less than half (45%) of the companies in our database offer subsidized retiree medical coverage for all or some current employees and retired workers, and an additional 14% provide access-only benefits to these groups (Exhibit 8). Only 22% of survey respondents offer some sort of subsidized retiree coverage to future retirees coming into the company as new hires. Another 23% offer new hires access to a company-sponsored retiree medical plan as a retirement benefit, but require participants to pay the full cost. Looking into the future, among responding companies that currently sponsor programs, 10% are planning to exit the role, and another 20% are seriously considering this option for the future. Clearly, the cost and administrative burdens associated with retiree medical programs raise tough issues for companies today. But as an ongoing human resource objective, most companies’ workforce management strategies aim to support employees’ financial readiness to retire — roughly two-thirds of our survey respondents cite retirement readiness as a priority (Exhibit 9). However, only about a quarter of respondents (28%) say that their current employees are, in fact, financially prepared to retire. Exhibit 08. Far fewer future retirees will receive subsidized medical coverage Percent respondents offering programs by covered group 0% 20% 40% 60% 80% 100% Existing retirees/active employees 45 14 New hires 22 23 Subsidized coverage Access only Exhibit 09. Are employees financially prepared to retire? Percent responding strongly agree/agree 0% 10% 20% 30% 40% 50% 60% 70% 80% It is important to our workforce management strategy that current employees are financially prepared to retire 64 We provide programs that help employees to be financially prepared to retire (e.g., ABHPs) 50 We provide resources to help employees and retirees manage the transition to retirement 49 Our current employees are financially prepared to retire 28 2010 Health Care Cost Survey 7 Optimizing Retiree Health Benefits “ Accessing the vibrant external marketplace for individual insurance products tailored to Medicare beneficiaries can actually increase the total dollars available to retirees.” 8 towerswatson.com With health care reform destined to drive changes in employer benefit plans and potentially increase already high program costs and administrative burdens, employers need to ensure that every dollar invested in health benefits is wisely spent. Not surprisingly, that scrutiny applies equally to benefits for actives and retirees. Retiree medical programs can add an important component to a company’s reward portfolio, and provide valuable support for retirement readiness and an organization’s related workforce management goals. And for employers that plan to continue to offer these benefits in some form, there are ways to rein in costs and better manage administrative burdens. However, survey results suggest that many employers are not yet fully capitalizing on available solutions. Following are some observations: • Building a health and wealth strategy. Developing a consistent health benefit strategy that links active employee benefits to retiree programs is one effective way for employers to achieve savings while delivering value and empowering employees to play an active role in preparing for retirement. • Aligning tactics. Certain tactics lend themselves to supporting a health and wealth strategy. For example, HSAs represent a unique, tax-effective way for active employees to save for retiree medical costs and for pre-65 retirees to pay medical expenses tax-effectively. However, only 31% of survey respondents that sponsor retiree medical programs currently offer employees this important savings opportunity (Exhibit C). Another 21% are, however, considering this approach for 2010 or later. Another related solution is a retiree medical savings account (RMSA), which allows employees to accumulate unused health care dollars provided in active employee plans through an HRA. Only 9% of survey respondents sponsor such retirement “spillover” accounts. • A new take on employer sponsorship. Employers should also recognize that their traditional role as plan sponsor may not be the best way to provide value to their retirees. Accessing the vibrant external marketplace for individual insurance products tailored to Medicare beneficiaries can actually increase the total dollars available to retirees by giving them access to higher levels of government funding and improved plan choice. Yet 65% of employers have not yet taken advantage of this option. What’s more, employers can reduce administrative burdens and preserve the value of their financial subsidy to retirees by converting their current commitment into a reimbursement account and letting retirees choose how to spend it. Employers can also contract with third parties to handle retiree enrollments — including state-of-the-art retiree call centers that provide counseling and decision support to retirees. Economic conditions, changes in the Medicare market and health care reform provide some strong incentives for employers to change their current approaches to retiree medical. The bottom line in today’s environment: Efficient use of employer dollars and resources is paramount. And missed opportunities to optimize investments can be costly to a company in many ways. Employers today should explore the full range of things they can do, short of increasing their financial obligations — such as providing creative retirement savings opportunities, education and modeling tools, along with support for ongoing plan management and administration that maximizes value for retirees and efficiency for the company. Exhibit C. Employers may be missing opportunities to optimize retiree health benefits Actions taken/will take for retiree medical program 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Implement HSA for actives/pre-65 retirees as a means to help employees/retirees save for future expenses 31 21 48 Move from self-insured plans to fully insured plans for post-65 retirees 15 20 65 Offer Medigap options to post-65 retirees 13 19 67 Convert current subsidy to a retiree health account 8 23 70 RMSA that allows employees to accumulate unused health care dollars provided in active plans through an HRA 5 4 91 In place in 2009/will implement in 2010 Will not implement or consider Considering for 2010 or later 2010 Health Care Cost Survey 9 In response to these challenges, creative solutions are beginning to emerge, offering alternatives to abandoning retiree medical commitments altogether. And, as part of an overall retirement benefit strategy, some employers are working to preserve their retiree medical programs using emerging markets and service capabilities. For ideas and related survey data, see the sidebar on page 8. Exhibit 10. ABHPs offer significantly lower premiums than other plan types Average 2010 monthly medical costs by coverage level $1,500 $1,295 $1,171 $1,200 $1,042 $904 $900 $815 $737 ABHPs Continue to Gain Ground $600 $446 $402 Employer adoption of account-based health plans (ABHPs) has risen significantly over the last several years — now at about 55% of companies in our database — as employers recognize and embrace the value of these plans. $360 $300 $0 Employee plus one Employee only Family coverage All other plans (combined, excludes ABHPs) ABHP with HRA ABHP with HSA Exhibit 11. Importance of ABHP objectives: High performers vs. low performers Percent responding extremely/very important 0% 10% 20% 30% 40% 50% 60% 70% 80% Controlling employer costs 77 72 Building a sense of shared responsibility with employees 77 41 Achieving measurable change in employee behaviors that have an impact on company costs 71 54 Controlling employee costs 71 48 Providing a tax-effective savings option for postretirement medical expenses 65 39 High-performing companies 10 towerswatson.com Low-performing companies ABHPs provide both employers and employees with a clear cost advantage. This year’s survey data again show lower average premiums for ABHPs than for any other plan type: $360 per month for single coverage in an ABHP with a health savings account (HSA) and $402 for single coverage in an ABHP with a health reimbursement account (HRA), versus the $446 per month average for actives in other plans (Exhibit 10). In addition, the employee contribution percentage is lower for ABHPs. While employees in other plans carry between 20% to 23% of the total cost, those in ABHPs with HSAs contribute between 16% and 19%, depending on the coverage level. With employer commitments to retiree medical benefits under increasing pressure, the growing availability of ABHPs is a welcome development for many employees because these plans, particularly those featuring tax-favored savings opportunities, offer an effective way to save for health care expenses in retirement. Employers initially favored HRA features over HSAs when ABHPs were first gaining prevalence four and five years ago. Today, however, growing numbers of employers offer the HSA feature, signaling their increased interest in providing savings vehicles for retiree medical expenses. However, the survey suggests that many employers are still experiencing challenges in positioning ABHPs for success. Among companies offering HSAs, only 15% of the total eligible employee population, on average, is enrolled in the plan. In addition, many of these companies (roughly 45%) report that half or fewer of the participating employees actually contribute to the account — a significant missed opportunity, given that the ability to plan for future expenses is undoubtedly one of the most important attributes of HSAs. By contrast, the high-performing companies in our survey database (see footnote, page 2, for the definition of high performer) are significantly more likely to offer ABHPs (63%) than low performers (42%) and are more successful with these programs in virtually all respects. For starters, high performers craft their strategies with clear objectives, focused on building a sense of shared responsibility, encouraging behavior change and making the connection to retirement needs (Exhibit 11). Not surprisingly, they report better results (Exhibit 12) — in terms of controlling costs, providing a taxeffective savings opportunity and changing employee behaviors. Exhibit 12. Extent to which ABHPs meet objectives Percent responding fully/largely meeting objectives 0% 10% 20% 30% 40% 50% 60% 70% 80% Controlling employer costs 51 27 Controlling employee costs 46 25 Providing a tax-effective savings option for postretirement medical expenses 35 21 Encouraging employees to spend health care dollars more wisely 35 16 Building a sense of shared responsibility with employees 33 4 Achieving measurable change in employee behaviors that have an impact on company costs 26 9 High-performing companies Low-performing companies As just one yardstick for the value of this differential, high performers with account-based plans in this survey could extend out their “excise tax free zone” under health care reform by as much as six years beyond the proposed 2013 effective date (see sidebar on page 21). 2010 Health Care Cost Survey 11 High Performers: Staking Out Strong Positions in a Changing Environment “ The cost differential between high and low performers — at more than $2,000 per employee per year — is the most significant in the survey’s history.” As evident in prior years, performance variations like the ones just noted tell an important story about the characteristics of successful health benefit programs and the specific factors that contribute to superior results. Arguably, with economic challenges persisting and health care reform legislation poised to transform the health care landscape, there has never been a more critical time for employers to have their health benefit programs operating efficiently and on solid ground. And the potential for a clear competitive advantage has never been greater. The 2010 survey results underscore the importance of this performance edge. For starters, high performers are way ahead on cost management. In the 2010 survey, the cost differential between high and low performers — at more than $2,000 per employee per year — is the most significant in the survey’s history. For companies with thousands of employees, this differential quickly adds up to millions of dollars in savings — so, for example, a high performer with 10,000 employees would have a $20 million cost advantage over a low-performing competitor (Exhibit 13). As we’ve seen in previous years, the investments high-performing companies make in workforce health produce a powerful health dividend. The dividend includes significant cost savings and productivity gains, as well as support for a culture of health that helps meet broader talent management objectives, such as recruiting and retention, and stronger employee engagement in the company mission. What’s more, while 35% of low performers report double-digit cost increases, high-performing companies are keeping trends well below national averages. Over 33% of these organizations have held their cost increases to 4% or less. The data also suggest that the cost advantage for high performers significantly enhances the affordability proposition for employees; employees at highperforming companies will pay nearly 20% less for health coverage in 2010 than their counterparts at low-performing companies. Exhibit 13. Cost variation across companies (actives only) High-performing vs. low-performing companies High-Performing Companies Low-Performing Companies Difference $9,240 $11,244 $2,004 Increase in overall cost 6% 8% 2% Increase in employer cost 5% 7% 2% Increase in employee cost 9% 10% 1% Cost per employee per year (composite for all plans) 12 towerswatson.com Employee annual contribution $2,028 $2,496 $468 Cost per employee for ABHP with HRA $8,820 $10,932 $2,112 Cost per employee for ABHP with HSA $7,812 $9,264 $1,452 As a final critical point, ongoing program performance could have significant implications for employers under health care reform. Regardless of how the impact of reform unfolds, it’s clear that companies with efficient programs and a clear, forward-looking strategy for supporting workforce health will be winners in the new environment (see sidebar on page 21). The High-Performance Top 10 To understand the many factors that contribute to the dramatic variations in performance results among companies in our survey, our analysis divides respondents into three categories: low-performing, average-performing and high-performing companies. These performance designations, in place for the past five years, are based on relative costs and cost increases, but also take into account whether an organization is meeting its health benefit objectives in key areas that include: • Managing employer and employee costs • Enhancing efficient purchasing of health care services • Enhancing employee satisfaction, understanding and involvement in health benefit programs • Supporting employees’ good health and addressing health risks/current health problems in the employee population The survey data highlight the range of benefit strategies, program management disciplines and investments that differentiate high performers from other organizations. Summarizing the 2010 results, following are the top 10 factors that distinguish the high performers in our survey. These organizations achieve superior results by: 1. Understanding, supporting and demonstrating the business value of workforce health 2. Ensuring that key success factors, such as leadership support and disciplined execution, are firmly in place 3. Establishing business-focused goals to ensure that health investments deliver a health dividend — and rigorously measuring the program’s success in producing targeted results 4. Building action plans to address gaps and opportunities 5. Engaging employees and promoting a culture of health 6. Creating a sense of shared responsibility and employee accountability for health and cost management 7. Designing programs that support transparency and create meaningful incentives for healthy behaviors and choices 8. Investing in a broad range of current and emerging health management approaches and technologies 9. Supporting employee needs for risk management and planning appropriately for health expenses in retirement 10. Building connectivity across health-related programs and vendors 2010 Health Care Cost Survey 13 High Performers Get the Fundamentals Right Exhibit 14. High performers define their health care role: Employee empowerment, risk management, workforce productivity Percent responding primary/large role 0% 10% 20% 30% 40% 50% 60% 70% 80% Motivating employees to own the management of their health 69 23 Supporting employees’ capability to make sound health care decisions 64 23 Identifying and managing health risk/conditions in employee population 59 26 Enhancing employee productivity through health care strategy/programs 51 19 Meeting employees’ future financial protection needs in retirement, including retirement income and retiree health care 41 29 High-performing companies High performers see the connection between workforce health and positive business outcomes — and that insight is clearly reflected in their strategies. For example, key factors shaping strategies at highperforming organizations include measuring the business impact of health programs (Exhibit 15). Low-performing companies Exhibit 15. Factors shaping health care strategy: High performers take a broad view Percent responding extremely/very important 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Providing affordable health plans to employees 87 73 Demonstrating the organization’s interest in employee well-being* 71 36 Demonstrating the business impact of health benefits and health-related programs 61 30 Supporting employees in managing their health and wealth 56 25 Building connectivity across all health-related programs and vendors 56 23 High-performing companies Low-performing companies *Senior management interest in employee well-being is the top driver of employee engagement in the Towers Watson 2007-2008 Global Workforce Study. 14 towerswatson.com The difference begins with the most basic elements of the approach — such as governance processes, guiding principles and measurement. As a foundational proposition, high performers see the role of health benefits in the employment relationship not simply as a mechanism for delivering compensation or a needed-to-play program with the primary purpose of covering the cost of illness, but as a partnership with employees in promoting workforce health and productivity (Exhibit 14). 100% Notably, high performers also focus on demonstrating the organization’s interest in employee well-being — a point that deserves emphasis. According to employee research we’ve conducted over multiple years in countries around the globe, senior management interest in employee well-being is consistently the key driver of employee engagement. And engaged employees are far more likely to devote discretionary effort to their jobs, which in turn leads to performance improvement for the organization overall. Combining the Power of Culture With Management Discipline Underscoring these powerful differences, highperforming companies see workforce health as a critical component of business performance. Picking up on the employee engagement theme, they “walk the talk” by communicating to employees through senior management and other channels that the company cares about employee well-being (Exhibit 16). They make an explicit commitment to building a culture of health, see good health as part of the organization’s fabric and identity, and focus their messages to employees on the value of health and what it means to be a good health care consumer. In implementing their health care strategies, high performers recognize the importance of critical factors for success and ensure that these performance conditions are in place. They recognize, for example, the importance of senior management involvement, and support from managers and supervisors in getting employees to take on expected financial responsibilities and positive health behaviors (Exhibit 17). The most successful companies also measure performance and act on results — an ongoing management discipline that pervades all aspects of the program. Notably, high performers know they have a responsibility to help employees understand and manage new risks — a factor that correlates strongly in other research with employee acceptance of benefit program changes, trust in management and perceptions of the organization overall. Not surprisingly, managing risk is top of mind for many employees in today’s environment, where job security, day-to-day expenses and 401(k) balances are real concerns. Exhibit 16. Combining the power of culture with management disciplines Percent responding strongly agree/agree 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Our company views employee health as a critical component of superior business performance 86 64 Our company promotes a culture of shared responsibility and accountability 84 52 Our senior leadership communicates clearly that the organization cares about employee well-being* 80 58 Our organization is committed to building and maintaining a “culture of health” for employees 78 57 Our organization focuses its health care communication on the benefits of improved personal health 75 52 Our organization has clearly communicated to employees what it means to be an effective health care consumer 60 24 High-performing companies Low-performing companies *Senior management interest in employee well-being is the top driver of employee engagement in the Towers Watson 2007-2008 Global Workforce Study. Exhibit 17. Critical performance factors: Are they in place? Percent responding critical factor; in place now 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Senior management involvement 85 67 Disciplined execution 78 45 Support from managers and supervisors 77 53 Employee trust in senior management 74 51 Measuring performance and acting on results 67 36 Ability to demonstrate ROI 47 24 Employees’ ability to manage increased risk/responsibility 44 20 High-performing companies Low-performing companies 2010 Health Care Cost Survey 15 Best Practices Enter the Mainstream Exhibit 18. Engaging consumers: Best practices enter the mainstream Percent responding doing to a great/moderate degree 0% 10% 20% 30% 40% 50% 60% 70% 90% 80% 100% Health resources website sponsored/hosted by the company 53 78 Year-round employee education and communication 52 82 Tools/information to help employees make better decisions about their health care 45 75 Total compensation or total benefit statement that includes the value of health benefits 44 73 Changes in the work environment to encourage healthier behavior and/or support a culture of health 41 69 Today Engaging Employees For example, high performers historically have committed to in-depth, ongoing employee communication programs that integrate messages and employ a broad range of vehicles. Looking ahead three years, significantly more companies anticipate using communication tactics that are now “owned” primarily by the high performers. 2012 Exhibit 19. Employee health management: Best practices on the rise Percent responding doing to a great/moderate degree 0% 10% 20% 30% 40% 50% 60% 70% 90% 80% Care disease management programs 66 88 Health promotion programs 59 85 Wellness programs 57 88 Health risk assessment 56 85 Health advocate to manage chronic condition/serious illness 47 75 Today 2012 16 towerswatson.com Over the five years of our performance analysis, we’ve seen highly distinct and consistent differences between high- and low-performing companies. This year, we also tested employers’ future plans for certain key practices. Interestingly, this analysis indicates that, across all companies in the database (including low performers), practices in certain areas will likely be more consistent three years from now than they are today, as low-performing companies begin to recognize gaps and take action in key areas that need improvement — many of which are areas where high-performing organizations excel today. 100% Today, only about half of all respondents have healthfocused communication programs that span the entire year (a key characteristic of high-performing organizations) but, in three years, the number with year-round employee health education and communication programs could soar to over 80% (Exhibit 18). Similarly, the data suggest a significant increase in the prevalence of company-sponsored health websites, as well as growing availability of tools and information to help employees make better decisions about health — areas where high performers have historically taken the lead. Along these same lines, the survey respondents as a group (including the low performers) expect to increase their investments over the next three years in managing and improving workforce health — by promoting wellness, encouraging employees to assess their personal health risks and helping those with chronic diseases manage their conditions. Prevalence rates in many of these best practice areas are expected to increase by 25% or more (Exhibit 19). Evolving Measurement Disciplines Of equal importance in the high-performance arsenal are measurement disciplines, which traditionally have been key differentiators between high and low performers, and now show signs of coming into mainstream practice in a variety of areas. A sampling of the survey results (Exhibit 20) indicates an increasing interest in assessing: • Employee health risks • Gaps in care that could be costly to employers and employees • The cost of absence and disability • Levels of employee involvement as evidenced by use of support resources and tools By 2012, fully two-thirds of survey respondents expect to be using these disciplines. The Proof Is in the Results While the survey findings suggest that certain key best practices will become more prevalent among all companies in the near future, it remains to be seen whether positive results will be more universally achieved. Going back to our perennial observations about high performers over the past five years, the superior results these companies consistently deliver seem to require deep and far-reaching commitments to workforce health. Exhibit 20. Measurement best practices expand Percent responding doing/will do extensive/some measurement 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Employee use of disease management resources and tools 54 71 Employee health status/risk across the population compared to benchmarks 51 70 Gaps in care through ongoing review of medical claims 47 66 Employee use of information resources and tools to support health promotion 42 65 Employee attitudes, understanding, satisfaction with health benefits 42 64 Today 2012 Exhibit 21. High performers have higher expectations for the measurable impact of their programs How important is it that your health programs have a measurable impact on… Percent responding extremely important/very important 0% 10% 20% 30% 40% 50% 60% 70% 80% Managing labor costs 76 58 Maintaining a productive workforce 73 52 Supporting/building company reputation 68 Overall, high performers have higher expectations for their health strategies and programs — in terms of labor cost management, productivity, company brand/reputation, talent management, employee engagement and workforce well-being — in ways that give evidence of those deeper commitments (Exhibit 21). What’s more, they are much more likely to report positive impacts in these areas — i.e., a health dividend that truly goes well beyond reduced health care claim costs and other basic program efficiencies (Exhibit 22 on page 20). 47 Engaging employees to help the company succeed 61 34 Supporting workforce well-being 59 29 High-performing companies Low-performing companies 2010 Health Care Cost Survey 17 Workforce Well-Being: Good Health Is Good Business “ For the employer, the benefits can be significant: higher levels of sustained employee engagement, lower turnover and improved productivity.” High-performing companies understand the connection between workforce health and positive business outcomes — and that insight is clearly reflected in the importance they place on employee well-being today, as well as their expectation that health and well-being will be an even higher priority in 2012 (Exhibit D). What’s noteworthy is high performers’ increasing emphasis on measuring the impact of well-being on critical organizational performance indicators such as employee turnover and productivity. Fully 41% report that these metrics are important today, and 59% expect these measures to be important three years from now. What’s more, all companies in the survey (including low performers) expect that demonstrating the organization’s interest in employee well-being will be a factor shaping benefit strategies in the years ahead (Exhibit 26 on page 22). In contrast to other workforce metrics that focus solely on physical health or a single aspect of employee attitudes or behavior, “well-being” encompasses three interconnected aspects of an individual’s work life: • Physical health — overall wellness, energy/ stamina and health risks • Psychological health — stress/anxiety, intrinsic satisfaction, accomplishment, optimism, confidence, control, empowerment and safety • Social health — work relationships, balance in work and personal life, equity, fairness, respect and social connectedness 18 towerswatson.com For employees, well-being in the workplace translates into such positive outcomes as a sense of balance between work and home life, meaningful work that is appreciated by the employer, overall good health and a feeling of control. For the employer, the benefits can also be significant: higher levels of sustained employee engagement, lower turnover and improved productivity. In fact, according to the results of the Towers Watson Global Workforce Study, senior leadership’s demonstrated interest in employee well-being is the number one driver of employee engagement at many organizations and in most countries. Although the recession is slowly beginning to thaw, organizations will need to work hard over the coming year to get the best results from their employees as they continue to manage costs and the bottom line. While there’s no one-size-fits-all strategy, following are some initial actions to consider: • Understand and measure both engagement and well-being. Companies that examine and measure their own cultures, and how those cultures in turn affect engagement and wellbeing, will understand their critical issues in rich detail, paving the way for targeted, cost-effective solutions. • Focus on effective leadership. The role of leadership in employee engagement is always critical, but never more so than in times of change and uncertainty. First and foremost, organizations must have effective and energized leadership at the top who treat employees with fairness and respect, and demonstrate genuine interest in their well-being — through both words and actions. • Reevaluate the value proposition. What does your organization expect from its employees, and what do employees expect in return? How has the economic downturn affected various aspects of the deal? Have you reduced or eliminated certain benefits, or revised incentive criteria? How have employees reacted? What steps can you take to rebalance the deal in ways that meet both company and employee needs? • Focus on key talent. In the current environment, the best talent is in high demand. These employees are the most mobile and will find it easiest to change jobs if changing workplace conditions aren’t meeting their needs — especially as the economy picks up steam. To avoid losing key talent, organizations should consider revisiting and, if needed, resetting their retention strategies, particularly for the pivotal roles that drive business results. Exhibit D. Workforce well-being:* Increasing importance among high-performing companies Percent high-performing companies responding extremely important/very important 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Communicating with employees about well-being 53 66 Supporting psychological well-being, e.g., empowerment, stress management, safety 50 66 Having a clear definition of employee well-being 48 62 Supporting social/relational well-being, e.g., work/life balance, fairness, connectedness 48 59 Measuring the impact of employee well-being on key outcomes, such as turnover, productivity 41 59 Today 2012 *”Well-being” includes social, relational and psychological health, in addition to physical health. • Develop frontline managers. While senior leadership can drive home key messages, managers and supervisors are in the best position to understand employees’ workloads, personal issues and day-to-day activities, and can give employees flexibility in scheduling when and where they work. Effective managers are also best suited to recognize and address employees’ challenges and problems, give effective performance reviews, create a collaborative team spirit and, overall, support a culture of health and well-being. 2010 Health Care Cost Survey 19 Exhibit 22. The health dividend: High performers achieve positive business outcomes To what extent are your health programs achieving positive outcomes today? Percent responding extremely positive/very positive 0% 10% 20% 30% 40% 50% 60% 70% 80% Managing labor costs 48 24 Supporting/building company reputation At the program level, high performers are, not surprisingly, more confident that employees “get it,” are equipped to use their benefits effectively, and accept their personal health and financial management responsibilities under the program (Exhibit 23). These companies also report that employees are comfortable with the level of financial risk they bear in their health plans — as noted earlier, an important condition for employee trust and buy-in. 48 14 Attracting the workforce we need 46 28 Keeping the people we need 45 31 Maintaining a productive workforce 39 20 Supporting workforce well-being Finally, high performers are more confident that their investments in employee communication have a measurable impact in three key areas: the plan options employees select, the way employees use medical services and the extent to which they adopt healthy behaviors (Exhibit 24). 33 11 Engaging employees to help the company succeed 32 12 Low-performing companies High-performing companies Exhibit 23. High performance: Employees are on board Extent to which the following are true about the company’s employees Percent responding to a great/moderate degree 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Employees are comfortable with the level of financial risk the plan exposes them to 83 66 Employees accept their roles and responsibilities under the plan 81 61 Employees understand and use the decision support tools and other resources available to them 63 35 High-performing companies Low-performing companies Exhibit 24. High performance: Communication drives desired behaviors To what extent have your communication activities influenced… Percent responding to a great/moderate degree 0% 10% 20% 30% 40% 50% 60% 70% 80% Plan options employees select 77 51 How employees use medical services 73 38 Employee adoption of healthy behaviors 59 30 High-performing companies 20 towerswatson.com Low-performing companies 90% 100% Again, the data suggest that these successes would not be possible without the deeper commitments high performers make to workforce well-being and the many disciplines required to build a culture of health. So while certain best practices seem headed for the mainstream, it’s not yet clear whether performance will be consistently better across all companies in our future surveys. Health Care Reform: High Performers Have the Edge As this report goes to press, Congress is still debating health care reform, and the outcome is uncertain. If reform does pass, employers should expect to see a new health care environment developing in 2010 and beyond. They should also expect to see higher company costs and increased administrative burdens, regardless of the specifics of the final law. Companies with clear strategies and efficient programs will undoubtedly come out ahead. As an example, the proposed legislation as it stood on January 1, 2010 included an excise tax that would apply, beginning in 2013, to health programs with combined health coverages (medical, dental, vision, flexible spending accounts, etc.) valued at more than $8,300 per year for individuals and $23,000 for families. Although these caps sound high, more than 50% of the companies in our 2010 database will hit Well-managed plans have an advantage over time $40,000 $30,000 Health care reform could bring complications for retiree medical programs as well. For example, with costs rising and federal subsidies likely to change, the future value of Medicare Advantage for post-65 retirees could diminish. On the other hand, reforms in the individual insurance market could guarantee pre-65 retirees access to more affordable coverage with no preexisting condition exclusions or health underwriting. Enhanced access could solve an important problem employers worry about today — and potentially give companies more flexibility in managing their commitments to retirement benefits. In fact, expanding access is the primary thrust of current health care reform proposals, which leaves critical employer concerns — cost and quality — largely unaddressed. So for the present, employers need to understand the potential impact of reform, but also need to move forward to set their strategies for cost management, total rewards, health benefit design and employee involvement. Exhibit E. Proposed excise tax: A new benchmark for efficient plans Family rates for combined coverages (e.g., medical, dental, vision, FSA) $50,000 the caps within the next three years if current cost trends continue. Of equal concern, the adverse impact of the legislated caps would likely increase over time, even with indexing on the tax thresholds after 2013 (Exhibit E). Tax Cap* $20,000 $10,000 $0 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Companies with combined coverages costs at the 50th percentile Companies with combined coverages costs at the 90th percentile *Tax cap assumes future index of 4%, medical trend 8%, dental 5%, HRA/FSA/HSA 3%. 2010 Health Care Cost Survey 21 High Performers: Seizing Opportunities for Change Exhibit 25. The evolving role of the employer: Today vs. 2012 Percent responding primary/large role 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Motivating employees to own the management of their health 42 72 Supporting employees’ capability to make sound health care decisions 42 65 Identifying and managing health risk/conditions in employee population 41 68 Primary/large role 2012 Primary/large role today Exhibit 26. Health care strategy: Trends for 2012 Percent of companies responding extremely/very important 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Demonstrating the organization’s interest in employee well-being* 52 71 Demonstrating the business impact of health benefits and health-related programs 45 67 Supporting employees in managing health and wealth 38 54 Today 2012 Exhibit 27. Personalizing the health management experience: High performers lead emerging trends Percent of high performers responding doing/will do to a great/moderate degree 10% 20% 30% 40% 50% 60% 70% 80% Health advocate to manage a chronic condition/serious illness 59 81 Personal health record 35 64 Lifestyle coaching 35 62 Integration of disability with medical care management 19 58 Remote biometric monitoring for chronic conditions (e.g., at home) 10 30 Today 2012 22 towerswatson.com 90% In one of the most interesting 2010 survey findings, the data suggest that high-performing companies are taking current conditions — including, for example, significant shifts in the economy and the likelihood that health care reform will transform the system — as an opportunity to pursue new directions. Recognizing the limitations of the status quo, these companies have begun to adopt — and plan to expand — strategy and program changes aimed at influencing employee behavior and decision making, coupled with leading-edge technologies and other innovative steps that could potentially disrupt, for the better, current delivery models. *Senior management interest in employee well-being is the top driver of employee engagement in the Towers Watson 2007-2008 Global Workforce Study 0% Our surveys over the past several years have shown a consistent and growing employer focus on understanding employees’ health needs and engaging them in managing their health (Exhibit 25). Emerging trends also include a strategic focus on demonstrating the organization’s interest in employee well-being and the business impact of health programs (Exhibit 26). While historically characteristic of top-tier companies only, the consensus is that most companies will embrace these priorities over the next few years. 100% Customized Health Management Among important new directions are employer efforts to understand and address the specific health needs of different employee segments. High performers are also exploring ways to customize and personalize health decisions. Here’s a sampling from our data on key trends: • Personalizing care delivery for better outcomes, including return to work. Among important examples are the use of health advocates to manage chronic conditions or serious illnesses, lifestyle coaching and integration of disability with medical care management (Exhibit 27). While some of these approaches are not new, the associated disciplines and technologies — such as experience analysis to identify gaps in individual patient care — are pushing new frontiers in customized health management. • Leveraging new technologies to improve health and engage consumers. Building on the concept of personalized delivery, growing applications include development of personal health records (and related population data management tools), with use among high performers expected to double over the next few years. High performers in increasing numbers also expect to adopt remote biometric monitoring capabilities as a way to involve employees in managing their health risks and to improve the quality of care they receive (Exhibit 27). • Using social networking to increase employee involvement. This personalized form of communication and influence is used by 11% of high performers today, a group expected to more than quadruple in size by 2012 (Exhibit 28). High performers are also using blogs as a communication and connection tool today, with anticipated application expected to grow substantially over the next several years. E-learning is yet another frontier that high performers are exploring today with plans for future investments. Exhibit 28. Trends in consumer engagement: High performers set new directions Percent high performers responding doing/will do to a great/moderate degree 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% E-learning programs 25 55 Using social networks to impact employee health and well-being 11 42 Using blogs as a communication/connection tool 4 24 Today 2012 Exhibit 29. High performers envision expanded use of incentives Percent high performers using/will use incentives for these activities/programs 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Health risk assessment 62 81 Health promotion programs (e.g., weight control, smoking cessation) 45 69 Wellness programs (e.g., fitness, prevention) 40 69 Biometric screenings 32 61 Care/disease management programs 25 50 Today 2012 2010 Health Care Cost Survey 23 Cisco Systems Links High-Touch With High-Tech to Engage Employees in Their Health “ Since 2007, Cisco has garnered an estimated $37 million in annual savings from reduced medical claims and increased productivity.” Imagine attracting nearly 5,000 employees to a health screening in a heated competition to get their biometric screening results, hosting a secure messaging program where employees can conveniently communicate with their doctors via e-mail or unveiling an on-site health center on YouTube. These are just a few of the many ways Cisco Systems, a leading provider of Internet technology solutions, is engaging its employees in managing and safeguarding their health for the long term. But it wasn’t always this way. Back in 2005, Cisco Systems’ health care costs were on the rise. And lost productivity due to a myriad of employee health issues was hitting the company even harder than direct medical expenses. Rather than pushing costs onto employees, Cisco married high-touch with high-tech in a series of initiatives to get employees involved. The result? Since 2007, Cisco has garnered an estimated $37 million in annual savings from reduced medical claims and increased productivity. Pressing the reset button. Cisco’s path toward creating a healthier workplace started with a fairly traditional approach, including an updated benefit design, health risk assessments, brown-bag lunch discussions, phone-based case management and so on. The employee response? Lackluster. “We quickly realized, if we were going to ask employees to change their ways, we first needed to understand their perceptions about their health and what they would be open to,” says Pamela Hymel, Corporate Medical Director and Senior Director, Integrated Health, Cisco Systems. To gauge people’s needs and preferences, Cisco conducted online surveys, focus groups and oneon-one interviews. 24 towerswatson.com After listening to employees’ points of view, Cisco developed a host of programs to respond to their needs. Take the case of health coaching, a popular item on most employees’ wish lists. Introduced in 2007, coaching is the most soughtafter health resource Cisco offers and serves as an entry point for the company’s extensive disease and condition management programs. Leveraging existing technology. As a next step in responding to busy employees who would sooner pop into the ER on their way home from work — even for minor ailments — than schedule an appointment with their doctor, the company partnered with Palo Alto Medical Foundation to establish a secure messaging pilot program. Using Internet technology, the program gives employees a convenient, confidential way to communicate with their doctors — and get a response within 24 hours. What’s more, the program yields an impressive 10-to-1 return on Cisco’s investment. Cisco also worked with its health vendors to roll out a calendar of monthly events focused on employees’ top medical issues. To spread the word about these activities, the company used cost-effective technology that employees regularly tap into — such as podcasts, webinars, online training courses and video-on-demand broadcasts that ran on Cisco’s internal TV network. By far the most popular employee campaign, Know Your Numbers, attracted as many as 5,000 employees. Why was it so successful? Once again, Cisco appealed to employees’ preferences — and their highly competitive nature. Employees not only wanted to know their own biometric screening results, they wanted to get better numbers than their coworkers. Bringing the doctor to work. In its boldest move yet, Cisco opened an on-site LifeConnections Health Center on its main campus, in San Jose, California, in November 2008. One of the center’s key goals is to bring employees’ doctors to them and use technology to make it convenient and efficient. The center is also a petri dish of sorts that Cisco can use to test and leverage new technologies as part of its global business strategy to change the way health care is delivered around the world. Noted for its convenience, privacy, quality care and green design, the LifeConnections center is unlike the world of medicine as most people know it. Employees check in online, then swipe a card containing all of their insurance and relevant medical information. The entire check-in process takes an estimated two and a half minutes. The rest of the patient’s visit, up to 60 minutes, is spent with a doctor in one of the center’s care suites, which looks more like a cozy living room than a physician’s office. Vitals are taken and fed to an electronic medical record. Then the patient is examined and treated in an adjoining room while lab work is processed in-house. If prescriptions are needed, the doctor orders them online, and the patient picks them up at the on-site pharmacy at the end of the visit. Cisco’s payback. So what’s the payback for Cisco’s ambitious efforts to engage employees in managing their care — and their costs? Apart from Cisco’s dollar savings in reduced medical claims and increased productivity (the LifeConnections Health Center is expected to pay for itself in just two years) is the human dividend. Forty-three percent of employees who participate in the company’s smoking cessation program are successful, and roughly 35% of employees participate in health coaching. What’s more, fully 97% of employees consider Cisco’s online programs valuable in helping them make significant lifestyle changes, such as improving their diet and reducing stress. “ The LifeConnections Health Center is a petri dish of sorts that Cisco can use to test and leverage new technologies as part of its global business strategy to change the way health care is delivered around the world.” The secret sauce for engaging employees at Cisco? A blend of personalized, customized solutions and high-tech delivery that’s accessible anywhere, anytime. 2010 Health Care Cost Survey 25 Exhibit 30. Emerging trends in employee incentives Percent high performers using/will use incentives for these activities/programs 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Use of centers of excellence 24 44 Use of high-performance providers 12 32 Adherence to medication/treatment protocols 11 35 Use of evidence-based treatments 9 27 Today 2012 Exhibit 31. Influencing employee behavior: High performers make good decisions easy and comfortable Percent high performers responding doing/will do to a great/moderate degree 0% 10% 20% 30% 40% 50% 60% 70% Offering on-site biometric screening 47 72 Promoting healthy foods 32 59 Applying principles of behavioral economics 24 58 Offering on-site health services 20 33 Providing access to retail clinic 17 34 Today 2012 26 towerswatson.com 80% 90% 100% Employee Incentives According to the survey data, high-performing employers will, over the next few years, expand their use of incentives to engage employees more fully in managing their health and financial needs (Exhibit 29, on page 23). Incentives to participate in health risk assessments, which are already fairly well established among high performers, will become significantly more prevalent by 2012, with the large majority of employers across the board expecting to offer encouragement for participation. Similarly, incentives to participate in health promotion programs, biometric screenings and wellness activities will also expand, with most employers (led by the high performers) offering them by 2012. High performers are also showing an appetite for exploring how incentives can be used to support value-based health management approaches, such as centers of excellence, highperformance provider networks and evidence-based treatments (Exhibit 30). Behavioral Economics Employers are beginning to leverage the potential of behavioral economics to improve consumer decisions about health and health care, with 24% of high performers using this innovative decision design model today and 58% expecting to do so by 2012 (Exhibit 31). Also expected to grow are related programs that promote good decisions and offer convenience as an incentive, such as on-site biometric screening, promotion of healthy foods and access to on-site clinical services. New Metrics for a New Vision What employers measure offers insight into what they value, and the survey shows that high performers increasingly define the success of their health benefit programs in terms of the impact these activities have on workforce well-being, productivity and the connections employees make between their financial and physical health. For example, high-performing companies expect to focus measurement efforts increasingly on the cost of health-related absence and disability, employee perceptions of well-being and employee retirement readiness — all key areas of human capital management where strategic interventions can achieve important business results (Exhibit 32). Provider Incentives One of the more surprising — and potentially transformational — survey findings is that employers are beginning to show interest in using provider incentives and/or penalties as a means of encouraging new health care practices that could improve outcomes and reduce costs. And while use of provider incentives is evident only at the margins today, the data suggest that employers will be increasingly receptive to this approach, with current use expected to triple over the next few years (Exhibit 33). Exhibit 32. High performers lead measurement evolution Percent high performers responding doing/will do extensive/some measurement 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Cost of health-related absence and disability 38 65 Employee perceptions of well-being 34 60 Employee retirement readiness 31 57 Today 2012 Exhibit 33. Emerging trends in incentives for providers: Tip of an iceberg? Percent high performers using/will use incentives for these activities/programs 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Positive health outcomes 6 25 Use of current or emerging technologies 6 23 Use of evidence-based treatments 6 20 Today 2012 2010 Health Care Cost Survey 27 Engaging Employees in Health Care: Seven Simple Insights From Behavioral Economics “ Founded on the premise that context and a host of other factors influence our judgment, preferences and decisions, this relatively new but widely recognized field integrates psychology and economic science.” Despite companies’ best efforts to engage employees in managing their health and their health care, results have been uneven. Looking for creative ways to address the problem, a number of organizations are designing programs and engagement incentives based on insights drawn from behavioral economics. Founded on the premise that context and a host of other factors influence our judgment, preferences and decisions, this relatively new but widely recognized field integrates psychology and economic science. The following seven insights, gleaned from Towers Watson’s research and client experience, illustrate how behavioral economics can be applied in ways that motivate employees to make healthier, more cost-effective choices. 1. Prospect Theory: We hate losses more than we love gains. People are more motivated by the threat of loss than by the promise of reward: We’re happy to win $20, but much more dismayed if we lose $20. In addition, a series of small gains (or losses) pack a larger psychological punch than the same amount gained or lost at once. For example, a $100 incentive for completing an HRA is perceived as more valuable when presented as a gift card than when simply added to a paycheck. Conversely, to lessen the sense of loss, an employer making benefit cutbacks should bundle them rather than drag them out in several smaller takeaways. 2. Discounting: We like certainty more than uncertainty. In clinical experiments, subjects preferred a certain $5 to a raffle ticket with a 33% chance of a $20 payoff. Similarly, a well-designed ABHP, coupled with an HSA, can be economically beneficial to a large portion of employees, yet most will select the predictability of higher premiums and lower deductibles and copayments, even if they end up paying more. 28 towerswatson.com Seen from this perspective, a variety of strategies could reduce employees’ anxiety and resistance (e.g., employers can “seed” HSAs, provide periodic statements showing account balances and offer easy-to-use tools to predict out-ofpocket costs). 3. Framing: We view economic losses or gains in context. People’s reactions to information differ dramatically based on how the information is presented. For example, patients are more likely to undergo an elective medical procedure if outcomes are framed as “95% successful” rather than having “a 5% failure rate.” Because the copay system masks actual costs and renders patients unable to make comparisons, framing can easily sway them toward costlier, more invasive procedures. Employers can counter this emotional impact by setting lower copays for high-performance networks, providing higher coverage for evidence-based medicine, creating structured second-opinion programs and providing access to objective advisors. 4. Endowment Effect: We like what’s already ours. People tend to overvalue what they own. For example, employees often remain in a low-value health plan simply because they’re used to it. Even direct evidence such as poor quality ratings rarely motivates people to change plans, doctors or hospitals. By using “choice architecture” to eliminate lowvalue options and the automatic default to the previous year’s plan selection, employers can encourage employees to rethink their choices. 5. Optimism: We overestimate our chance of success. People gamble because they deeply believe luck is on their side. This is why most Americans don’t purchase enough life insurance, and millions continue to smoke and overeat. Taking advantage of this insight, employers can engage more employees by raffling off a $15,000 car in a sweepstakes than by offering a $15 incentive to 1,000 individuals. For example, American Financial Group’s Great Health Challenge program “motivated 73% of eligible employees to take ownership of their health by participating in biometric screenings,” reports Scott H. Beeken, Vice President – Corporate Services, Great American Insurance Company. “We provided vivid and specific goals and incentives — including a new Saturn Sky convertible, shopping sprees and free health coverage. The healthy competition and collaboration on group goals led to people connecting better in the workplace — and the program’s cost was only about $10 per employee.” 6. Fairness: We abhor anything that appears unfair. People will reject an offer to split $20 if their cut is substantially less than half, even though the net result is gaining nothing rather than something. Why? We demand some degree of equity with others. When employers penalize employees for not completing an HRA or following its recommendations, it can seem unfair and draw negative rather than positive responses from employees. Fairness is a major motivator, so it can be very effective, for example, to emphasize the (usually higher) percentage employers pay toward patients’ more expensive prescriptions. 7. Availability: We are more motivated by stories than statistics. People remember powerful stories, positive or negative. Although only about 100 people die yearly in commercial airline disasters in the U.S. compared to roughly 40,000 in automobile accidents, an airline crash on national TV is far more vivid than local newspaper coverage of automobile fatalities. As a result, most people are more afraid of flying than of using cell phones while driving. Employers can use the power of narrative to encourage positive lifestyle decisions. A “true life” story about a CEO who commits to an exercise program or quits smoking — communicated through cost-effective technologies such as YouTube, podcasts and social media — can drive home important messages. “ Understanding what drives behavior can help employers find ways to encourage employees to act in their own best interests to protect and improve their health.” — Scott H. Beeken, Vice President – Corporate Services, Great American Insurance Company As employers have experienced in many contexts and with health care in particular, people can be suspicious of change and stubbornly hold onto unhealthy and costly behaviors. Understanding employee psychology is therefore critical. As Scott Beeken points out, “Understanding what drives behavior can help employers find ways to encourage employees to act in their own best interests to protect and improve their health. A healthy employee is a happier, more engaged employee — a health dividend for individuals and the organization.” 2010 Health Care Cost Survey 29 New Frontiers The next three to five years will be telling for many companies. Those with high-performing health programs will have a distinct competitive advantage from a number of perspectives. But even the high performers have work to do in closing the affordability gap, harnessing new health management techniques and technologies, and influencing the key behaviors that drive risks and costs. Retirement readiness still looms as a formidable challenge as access and affordability concerns remain, and most employers (even the high performers) lack confidence that their employees are financially prepared. HSAs (again, even at high-performing companies) remain undersubscribed in terms of both enrollment and employee contributions, and other promising solutions are still largely untried. The time has come for creative thinking — encompassing both income and health needs along the continuum of active employment through to retirement. And with health care reform coming and baby boomers on deck to retire in the next few years, the stage is set for employers and employees to drive the market toward better solutions that deliver more value for individuals and businesses. 30 towerswatson.com About the Survey The Towers Watson 2010 Health Care Cost Survey, conducted between August and October 2009, marks 21 consecutive years that Towers Watson has surveyed, analyzed and reported on major trends in U.S. employee and retiree health care costs. Participants were asked to report their 2010 per capita premium costs for insured health and dental plans, or premium equivalents for self-insured plans. A total of 552 employers, with operations in numerous locations nationwide, responded. Respondents are primarily Fortune 1000 companies. Collectively, they provide medical and dental benefits costing $57 billion annually to approximately 10.3 million U.S. employees, retirees and dependents. We are grateful to all participants in this year’s research. We believe the findings reveal interesting marketplace trends and provide a useful guide for organizations seeking to better manage their health care investments and costs. For additional information on the survey results, please contact your local Towers Watson consultant or office, or visit our website at towerswatson.com. Participant List* Actuant Corporation Aetna Ahlstrom Bull HN Information Systems Inc. Burger King Corporation Akamai Technologies Inc. Allina Hospitals and Clinics Amdocs American Academy of Pediatrics Cadbury Cameron International Corporation Canon USA Career Education Corporation American Family Insurance Group Central DuPage Hospital American National Red Cross Amerisure Mutual Insurance Company AmTrust Bank ARCADIS Ascension Health ASQ Atmos Energy Baker Hughes Incorporated Bank of America Corporation Central Vermont Public Service CF Industries Holdings, Inc. Chevron Corporation DICK’S Sporting Goods Inc. Fujitsu U.S. Discovery Communications Dow Corning Corporation Dresser Inc. DTE Energy Duane Morris LLP Gilead Sciences Inc. Educational Testing Services Edward W Sparrow Hospital Einstein Noah Restaurant Group E&J Gallo Winery Google Inc. Graybar Electric Company Inc. Gulfstream Aerospace Helix Energy Solutions EMCOR Group Inc. Helmerich & Payne Inc. Henry Ford Health System City of Austin Emergency Medical Services Corporation (EMSC) City of Charlotte Emory Healthcare Clear Channel Communications Emory University Coborn’s Incorporated ESCO Corporation Coca-Cola Enterprises Inc. Evangelical Lutheran Church in America Board of Pensions Cincinnati Children’s Hospital Medical Center Columbia St. Mary’s Exxon Mobil Corporation H&R Block Inc. HSBC North America (U.S.) HSN Inc. Humana Inc. ICMA-RC IM Flash Technologies LLC Corning Incorporated Fannie Mae Covidien FANUC Robotics Cracker Barrel Old Country Store Inc. Fifth Third Bancorp BMC Software, Inc. The Boeing Company Crown Castle Boston Scientific Corporation CVR Energy Inc. First American Information Solutions Company Botsford Hospital Cystic Fibrosis Foundation First National of Nebraska Financial Times Fluor Corporation Broadcast Music Inc. H.J. Heinz Company Exel Fairview Health Services Broadridge Financial Solutions Danbury Health Systems, Inc. Forest City Enterprises Brocade Communications Dayton Power and Light Company Frankenmuth Insurance DCP Midstream LP Frisch’s Restaurants Inc. Brush Engineered Materials Inc. Golden Living Ellwood Group Inc. Con-way Inc. Brown Brothers Harriman Giant Eagle Inc. H-E-B Grocery Company LP Children’s Hospital of Orange County BASF Corporation Blue Shield of California Georgia Gulf Corporation Harvard University Connecticut Children’s Medical Center Belk Inc. Genentech Inc. Electronic Arts Compass Group USA Inc. Bechtel Corporation GCI (General Communications Inc.) Electric Reliability Council of Texas Inc. Children’s Hospital and Health System Inc. Barrick Gold of North America Inc. bebe stores inc. Frontier Airlines Inc. Dover Corporation CACI American Airlines American Management Association Devon Energy Corporation Freescale Semiconductor InSinkErator Interactive Data Corporation International Automotive Components Group N.A. Janus Capital Group Inc. JELD-WEN inc. Jo-Ann Fabric and Craft Stores John Deere Jones Lang LaSalle Journal Communications Joy Global Inc. J.R. Simplot Company *Of the more than 550 employers participanting in this year’s survey, these companies have agreed to be listed by name in our report. 2010 Health Care Cost Survey 31 Kennametal Inc. MoneyGram International Inc. Prometric T-Mobile USA Inc. KeyCorp Motorola Public Service Enterprise Group Tower Automotive Koppers Inc. M&T Bank The Kroger Co. Munich Reinsurance America TransCanada Questar Murphy Oil Corporation Land O’ Lakes Inc. Lear Corporation Legacy Health Mutual of Omaha Insurance Company MWH Global Inc. Lifetouch Inc. The Lubrizol Corporation The Lutheran Church — Missouri Synod Rochester Institute of Technology Nabors Corporate Services UNC Health Care Sabre Holdings Unilever Saint Agnes Medical Center Unisys National Presto Industries Inc. Sanmina-SCI United Parcel Service Navistar Savannah River Nuclear Solutions and Savannah River Site Universal Technical Institute Inc. Lydall The New School Noble Energy Inc. Madison Gas & Electric Norfolk Southern Manpower Inc. Northside Hospital Marathon Oil Company Northwestern Mutual Marriott International Inc. NYU Langone Medical Center Marshall & Ilsley Corporation Schaeffler Group USA Inc. S.C. Johnson & Son, Inc. Seagate Securian Financial Group Seton Family of Hospitals Shands HealthCare Shaw Industries Group Inc. Marvell Semiconductor Inc. OneBeacon Insurance Company MassMutual Financial Group OSRAM SYLVANIA MasterCard Worldwide Shopko Stores Operating Co. LLC Solo Cup Company MDU Resources Group Inc. PACCAR Inc Sony Electronics Inc. Memorial Health System Pacific Gas and Electric Company Southwest Airlines Co. Metaldyne The Methodist Hospital MFA Incorporated MGIC Investment Corporation Micron Technology Inc. M/I Homes Inc. Millennium Pharmaceuticals Inc. The Ministers Missionaries Benefit Board Ministry Health Care Mitsubishi Pharma America MMG Insurance Company 32 towerswatson.com Tyson Foods Inc. National Gypsum The Neiman Marcus Group Meredith Corporation Tyco International National Futures Association Luxottica Mercedes Benz USA LLC Twin Rivers Technologies Manufacturing Corp. Rotary International Lehigh Hanson Inc. Lennox International RML Specialty Hospital Trinity Health Pearson The Pepsi Bottling Group PerkinElmer Inc. Phillips-Van Heusen Corporation Plains All American GP LLC Stanford University Staples Inc. Stepan Company PRCLLC Preformed Line Products Company Presbyterian Healthcare Services University of Minnesota Physicians University of Missouri University of Rochester University of Texas System Unum UPMC U.S. Foodservice Inc. UT M.D. Anderson Cancer Center Valero Energy Corporation Visteon Corporation Volunteers of America — Greater New York Inc. STERIS Corporation Stryker Corporation Sutter Health PolyOne Corporation Praxair Inc. The University of Chicago Medical Center Watson Pharmaceuticals Inc. Westar Energy Telcordia Technologies West Virginia University Hospitals Tennessee Valley Authority The Williams Companies Inc. Terex Corporation Winn-Dixie Stores Inc. Texas A & M University System Worthington Industries Texas Health Resources Principal Financial Group Textron Inc. Zale Corporation ProHealth Care Inc. TIAA-CREF Zebra Technologies Corporation About Towers Watson Towers Watson is a leading global professional services company that helps organizations improve performance through effective people, risk and financial management. With 14,000 associates around the world, we offer solutions in the areas of employee benefits, talent management, rewards, and risk and capital management. Copyright © 2010. All rights reserved. HC011-10 towerswatson.com