e-folio - Rada Petrovic | Copywriter

Rada Petrovic copywriter
© 2009 Rada Petrovic
REMARKABLE.
ORIGINAL.
UNLIKE
ANY
OTHER.
THE BASIS OF RADIANT SKIN
Cleanse, cleanse, cleanse.
In the world of Eve Lom,
cleansing is the cornerstone
of every good skincare
regime. The beauty industry’s
‘Queen of Cleansing’ observed
this truth over the course of
decades, studying the function
of the skin and the impact of
dietary and environmental
factors upon it.
IT’S
THE
SECRET
ADDICTION
OF
THOSE
IN
THE
KNOW.
Eve Lom Brand book
In her skincare consultations,
Eve explores her clients’ lifestyles
in depth to find the causes of
imperfect skin. One of today’s
leading facialists and skincare
experts, Eve Lom understands
skin like no one else.
It was her legendary salon
facial that led to the creation
of the Cleanser. This multi-tasking
product cleanses, exfoliates
and refines the skin. It is the
most important element of the
Eve Lom regime. Unique in its
simplicity and remarkable in its
effectiveness, it is the key
to radiant skin.
THE
CLEANSER
Who is it for?
All skin conditions.
Purpose
To gently remove eye and face
make-up, decongest and tone
the skin.
FACE
How it works
Cleanses, tones and exfoliates
all in one, bringing perfect
balance to the skin. The muslin
cloth enclosed with the product
is used to remove all traces of
Cleanser and gently exfoliate
designated areas.
Ingredients
Egyptian chamomile oil.
Softens and soothes the skin.
Egyptian Chamomile
Clove oil.
Its antiseptic action encourages
clear skin.
Eucalyptus oil.
A powerful decongestant that
opens sinuses and helps drain
away toxins, leaving skin fresh
and glowing.
Eucalyptus
Hops
3
22 – 23
Eve Lom Website and training manual
Hops oil.
This natural rinse aid works as a
toner, leaving the skin squeaky
clean.
Cocoa butter.
This base ingredient melts into
the skin, softening, conditioning
and leaving skin silky smooth.
How to use
Once a day, at night, for
normal/dry skin types
Twice a day, morning and
night, for oily/very oily skin types
Massage a small amount
onto the face and neck over
grime and make-up from the
day. At this stage the cleanser
will remove all forms of make-up
from the skin.
Fill a basin with hot water
and immerse the muslin cloth.
Squeeze off excess water and
gently press the cloth onto
the face and neck for a few
seconds. The heat will soften
the skin and open the pores,
allowing the aromatic oils to
cleanse the skin of impurities. For
the optimum cleanse, repeat this
stage three times.
Fold the hot, rinsed cloth into
a square and work it in small,
circular movements across the
face and neck to remove all
traces of Cleanser. The muslin
will gently exfoliate the skin
surface and encourage blood
circulation, leaving the skin
feeling exceptionally smooth.
When using the Cleanser
at night, add this step. Rinse the
cloth in cool water and press
onto the face and neck. This
helps close the pores, giving
the skin a more even, toned
appearance. It also leaves the
skin feeling fresh and ultra clean.
Those who choose to live here will do so because they seek peace, value privacy and want to
be part of a unique community. With ownership comes another precious asset: a way of life
that’s future-proofed. Each owner will have title to one 16th of the common land, including the
two largest beaches, deep-water marina, pool area and communal buildings. Matt Lowe’s Cay
will be and stay in your hands.
Matt Lowe’s Cay Teaser brochure
Peace, love, earth, joy, share, gifts, ribbon,
wrap, open, sparkle, pleasure, warm heart
SeasonÕs greetings from Links of London
Links of London Christmas mailer
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Watches
Our menÕs and womenÕs watches are inspired by the golden age of driving. Swiss-made,
they unite quality and craftsmanship with a style thatÕs pure Links of London.
The Driver Chicane is a true sportsmanÕs watch. Inspired by motor racing, it is ultra-resilient
and has dashboard-inspired dials. The Driver Ellipse Chronograph turns heads with its distinctive
elliptical shape. Chunky crowns, ßexible lugs and luxurious leather straps are signature touches.
Driver Ellipse Chronograph A smart dress watch and timeless classic, with three additional dials
Driver Ellipse
Chronograph
Black watch
Medium
6050.0514
In our Driver Charms, the timepiece becomes jewellery: a miniature yet fully functioning
watch to attach to a necklace, bag or bracelet.
LINKS 38PP CAT AW08_4.indd 20
Links of London Catalogue
13/6/08 15:31:44
Driver Ellipse
Chronograph
Silver watch
Medium
6050.0513
LINKS 38PP CAT AW08_4.indd 22
Driver Ellipse
Chronograph
Pink watch
Medium
Stainless steel
with motherof-pearl face
6050.0515
22
Driver Ellipse
Chronograph
GP Aqua watch
Medium
Gold plate case
with motherof-pearl face
6050.0516
13/6/08 15:31:46
Resort and Private
Residence Club
Clearwater Bay
F
R
O
M
I
N
F
I
N
I
S
P
T
Y
P
O
O
L
T
Barbados
I
N
I
R
A
T
I
O
N
Waxed teak floors invite you to stroll down colonnaded walkways, from sleeping to living
pavilion, past whimsical koi-filled lily ponds. Stop and look. Decorative bas-reliefs adorn coralstone walls. Decadent crystal chandeliers catch the rosy light of sunset. The imported slate tiles
of the infinity pool exactly match the aqua hue of the bay beyond. The very finest natural
materials sourced from around the world, superb design and attention to detail have all been
inspired by a vision of modern elegance. This is glamorous living for the most discerning.
Four Seasons Hardback concept brochure
O
B
E
Y
O
N
D
Thomas Pink In-store booklet, gift with purchase
an alpine village wrapped
in magical scenery
In the heart of the Italian Alps, in one of the most beautiful mountain areas
of Europe, is Kempinski Private Residences Pragelato Village.
A development of around 100 luxury residential chalets within an intimate resort,
this is a glorious year-round retreat. The powder slopes of the Milky Way
and the lakes and flower-filled meadows of two national parks
are on your doorstep. Turin airport is just 1.5 hours away.
KEMPINSKI
PRIVATE RESIDENCES
PRAGELATO VILLAGE
PIEDMONT
ITALY
Kempinski Teaser brochure
service to smooth your stay
The five-star services of the Kempinski Pragelato Village are at your disposal.
Entrust the hotel concierge with travel arrangements, ski passes and restaurant
bookings. Enlist housekeeping to prepare your chalet and service it daily.
Twenty-four-hour security means you can lock up and leave without a care, and
a rental service allows your property to be a source of income as well as pleasure.
InterContinental Hotels Concierge website
Vanity Fair & Tatler UK supplements for Selfridges and Mercedes-Benz; tip-on for Clinique
Rada Petrovic copywriter info
I’m a London-based copywriter
specialising in the luxury sector.
I do conceptual work, short copy,
long copy, and everything in between.
I work for creative agencies and
clients, in-house and remotely.
This e-folio contains a snapshot of
work. To view further samples and
discuss potential projects, please
get in touch.
+44 (0) 20 7485 6287 | +44 (0) 7958 302 968 | info@radapetrovic.com | www.radapetrovic.com
Skills
Copywriting | editing | scriptwriting
Media
Print | radio | web
Categories
Luxury | beauty | consumer electronics |
fashion | jewellery | private healthcare |
real estate | retail | travel
Creative agencies
Albion London | Hudson Wright
Associates | Keep (formerly M&C Saatchi’s
Provenance) | Leagas Delaney | Souk
Communications | Stanford Burgess |
Strattons Advertising, Design & Media
RECENT BrandS
eBay | Elegant Resorts | Eve Lom | Four
Seasons | GHM Hotels | Harley Street
Paediatric Group | Hebridean International
Cruises | InterContinental Hotels &
Resorts | Kempinski | Links of London
Matt Lowe’s Cay | Seasons in Style |
Six Senses Resorts & Spas | Thomas Pink