WE... ...always stay on course!

Ausgabe 11/2012
WE...
Customer art: the ‚second‘ life of a LIQUI MOLY oildrum.
Bernd Schröder, member of the Sales team, on holiday
with his surfboard.
...always stay on course!
LIQUI MOLY helps
Ausgabe 11/2012
Dear readers,
dear customers,
Konstantin.buhr@liqui-moly.de
Winter is nearly here! The days are getting shorter, the clocks have gone back, the first
snow is falling and the car gets winter tyres. But, as much as might be changing, we at
LIQUI MOLY will continue to do the same. Be it spring, summer, autumn or winter, in
snow, rain or sunshine, we are there for every customer. Our hard-working Sales colleagues are always on the move; we look after our partners and business friends.
Running for a good cause
We are diligent, respectable and highly motivated. This is precisely why we are holding
our course and won‘t allow ourselves to be thrown off by any adversity. We are active
on all continents and around the clock. And the result is easy to see: in the past few
weeks we have been able to expand further and welcome more new colleagues. We
took part in many events and represented our brand!
In this year‘s race 11 year-old Erik Pötschik was sponsored by LIQUI MOLY. 500 euros were spontaneously pledged for this activity. The kids and teachers were very pleased about this contribution.
Be they events in Spain, China, Belarus or Japan: the variety of campaigns in which
LIQUI MOLY is not only taking part, but is 100% behind, is great. An example of this:
the use of our oils in machines 1,000 metres below the surface in South African mines.
Have a flick through the magazine, let yourself be inspired and find out everything you
need to know about our activities over the past few weeks.
Thus every participant was a winner in this activity.
Every year the Rouanet High School in Beeskow, Brandenburg, Germany organises a sponsored race.
The goal is to raise as much money as possible to be used in various UNESCO activities. Such as projects in Pasto, Columbia and Bujumbura, Burundi, where partner schools are built and enhanced thanks
to financial support.
Every participant gave their best in order to raise as much money as possible for the school projects. In
the end, this and many other contributions allowed not only the UNESCO projects to be supported, but
the high school was also able to organise a festival in celebration of its 20 year anniversary.
I hope you enjoy this voyage of discovery!
Kind regards
Ihr Konstantin Buhr
3
New colleagues
Marcus Schilk strengthens LIQUI MOLY as
a controller and ‚cost policeman‘.
4
The Sales team is strengthened by Torsten Seifert. He is a new Sales colleague
and is responsible for brand-bound car
dealerships in the Saxony area.
Sabrina Kupferer is a new Export clerk at
LIQUI MOLY.
Andreas Zahner is a new Applications
Engineer in the Research department at
LIQUI MOLY.
New Colleagues
Werner Weber is the new janitor and Facility
Manager of LIQUI MOLY.
Saskia Fink is a new Export clerk at LIQUI
MOLY.
MÉGUIN also received reinforcements: Simon Skora (2nd from left) and Andreas Pfaff (2nd
from right) are new in production.
5
New Colleagues
Bettina Luxenburger and Dirk Hoffman (right) are new colleagues in Research & Development at
MÉGUIN.
Special
6
Ten former LIQUI MOLY colleagues, our treasured ‚band of pensioners‘, meet with HR Manager Rainer Maass (back row, 2nd from right) for a meal and get-together.
Special
MÉGUIN donates T-shirts for the students of Sport AG at the Hans Zulliger School in Enkenbach,
Germany (special school for children with learning difficulties). This allowed us to help the kids
despite a tight school budget and also to show our colours during their sporting events.
MÉGUIN company vehicle in use as a lead car with loudspeakers at the RV Mehlingen cycle
race. MÉGUIN was also kit sponsor for the training tops of the riders.
7
Congratulations
Walter Peters (head of EDP) celebrates his service anniversary. He has been working at LIQUI
MOLY for 25 years.
8
Beate Edenhoffer also celebrates her service anniversary. She has been working in production at LIQUI MOLY for 10 years.
Congratulations
Marianne Frahler celebrates the same anniversary. She, too, has been working in production at
LM for 10 years.
Andreas Magg (Purchasing, 2nd from left) and Jürgen Scheuring (Accounting) are also both
celebrating anniversaries. They have both been working at LIQUI MOLY for 10 years.
9
Congratulations
Congratulations
LIQUI
MOLY Portugal
Congratulations are also in order at MÉGUIN: Andreas Junker (Production, left) celebrates his service anniversary (10 years) as does Dieter Rupp (25 years, Maintenance, 4th from right). Congratulations also go to Anne Grundig (Management office) and Michael Scholer (right, head of R & D). Both celebrate their 50th birthday.
10
11
Visitors
Visitors
Over 40 customers from Israel visited MÉGUIN in Saarlouis.
12
13
Neu-Ulmer Zeitung, 05/10/12
Augsburger Allgemeine, 27/10/12
14
IHK Magazin, 10/2012
15
16
LIQUI MOLY as a fashionable accessory: styled fingernails with the LM design in Russia.
17
International Press
Portrait of Charles Kaki Ng, driver of the Engstler Team in the WTCC
Speed Hunters (USA), 10/2012
18
19
20
21
news
a cura della redazione
info@shinda.it
ANTEPRIMA PRODOTTO
ESTENSIONE DELL'INTERVALLO DI CAMBIO OLIO
Pro-Line TBN-Booster di LIQUI
MOLY azienda tedesca tra i
leader nella produizione di olii
per motori, addittivi, prodotti
per la cura dei veicoli e altro,
protegge il motore a olio contro
gli acidi.
La qualità del carburante lascia
il segno anche nei motori a olio.
Se è cattivo allora l'intervallo di
cambio olio è ridotto.
Una delle cause di questo è l’alto
contenuto di zolfo nella benzina e
nel diesel.
La Pro-Line TBN-Booster
rifornito dall’azienda tedesca
Liqui Moly neutralizza lo zolfo ei
altri residui di combustione acidi
nell'olio e consente quindi di
estendere gli intervalli di cambio
olio fino al 25 per cento in più.
Questo nuovo sviluppo di motori
LIQUI MOLY offre una protezione supplementare contro gli acidi che possono
essere creati dallo zolfo. Questo additivo, che viene semplicemente aggiunto al
motore a olio, consente intervalli di cambio olio significativamente aumentati fino
al 25 per cento.
Questo riduce il costo di acquisto di un motore a olio nuovo e minimizza i periodi di
sosta del veicolo.
Combustibili di qualità inferiore alla media, siano essi a benzina o diesel,
contengono più zolfo di carburanti di elevata qualità, spiega Reiner Schönfelder,
ingegnere di applicazione a LIQUI MOLY. Non appena il motore viene avviato,
in particolare dopo un avviamento a freddo, un po'di carburante finisce sempre
nel motore a olio e quindi un po' di zolfo. Lo zolfo è di per sé già corrosivo e può
danneggiare la vita interiore del motore quanto l'olio, spiega Schönfelder. Ma molto
peggio è quando c'è acqua nell'olio. Questo può già essere trovato nel combustibile
o proviene da condensa. Anche piccole quantità di acqua sono sufficienti a legarsi
con zolfo per produrre un acido solforico. Il motore a olio buono può trattenere
per un po’, ma ad un certo punto perde la sua capacità di farlo. E 'quindi giunto
il momento per il suo successivo cambio dell'olio.La qualità del carburante è una
ragione decisiva per cui la vettura dello stesso modello ha diversi intervalli di
cambio olio in tutto il mondo, dice Schönfelder. "Dopo aver sentito un crescente
numero di denunce di intervalli di cambio olio frequenti abbiamo deciso di arrivare
alla radice del problema", dice Schönfelder. Il risultato è stato un additivo per
motori a olio che aumenta significativamente la protezione contro gli acidi ed è
semplice da usare. Nasce così TBN-Booster.
Può essere aggiunto nel motore a olio in qualsiasi momento. Dopo aver aggiunto, il
motore dovrebbe essere lasciato acceso in modo che l'additivo può mescolarsi nel
motore a olio.
Ha senso aggiungere TBN-Booster come parte di un cambio d'olio. Aumenta il
TBN (Total Base Number), che è un indicatore di protezione contro gli acidi. Il
dosaggio è di circa 2-4 per cento a seconda del motore e la qualità del combustibile.
Aggiungendo il due percento aumenta la TBN di ca. 4 mg KOH / g. L'uso di TBN-Booster ha senso se vi è un contenuto
di zolfo superiore a 50 ppm.
TBN-Booster è stato originariamente sviluppato in paesi che non dispongono di una qualità ottimale del carburante.
23
L'additivo è prodotto in Germania, il paese natale di LIQUI MOLY. "Vogliamo che ogni pilota del mondo, non solo
quelli in Germania, per essere in grado di beneficiare della nostra esperienza."
Giornale dell Aftermarket (Italy), 10/2012
22
MECHANI
SCHEONDERDEL
EN
Autokatalog
(Bulgaria),
10/2012
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26
MetdankaanL
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yen
Ser
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Ciudad Condal, que se prevé
una ciudad
fuera de España
tres modelos: uno irá dirigido a
MECHANI
SCHEONDERDEL
EN
de 5.000 unidades anuales,
que la compañía fundada en
flotas, otro a servicio individual
STAPPENPLAN:
ya está asignada en su
2008 todavíaJornal
está negociando.
ciudadanos
y un2012
tercero
das Oficinas para
(Portugal),
Oct.
REINIGEN VAN ROETFILTER MET REINIGINGSPRODUCT
totalidad. Así, cuatro de cada
Eso sí, en total, serán cinco
a iniciativas de alquiler de
cinco unidades fabricadas
las ciudades elegidas en
motos. Las primeras unidades
en sus nuevas instalaciones
nuestro país para ofrecer estos
llegarán al mercado este mismo
del polígono de la Zona
servicios de moto sharing,
noviembre, con un precio de
Franca de la capital catalana
además de algunas islas.
entre 2.500 y 3.000 euros.
ENTRARÍA EN FUNCIONAMIENTO EN 2013 Y DE ELLA SALDRÍAN 5.000 UNIDADES
Ee
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n
España, lanzadera de Abat
El mayor fabricante de motos eléctricas del mundo está estudiando la opción de
instalar una fábrica de ensamblaje en nuestro país para abastecer Europa.
En la actualidad, la multinacional
estadounidense –especialista,
entre otros, en baterías eléctricas
I
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factoría en China, con una
capacidad de producción de
medio millón de motos al año.
Sin embargo, la importadora
de Abat para toda Europa,
El principal motivo: disminuir
la empresa española Eco
los costes de transporte de
Expansión, está analizando
las unidades. Además, con
posibles
ubicaciones
para
esta
apuesta, muchos de los
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componentes de las motos
en España, donde se fabricarían los suministrarían empresas
modelos especialmente
de nuestro país y de otros
adaptados al gusto europeo.
puntos de Europa, elemento
44
SOLO MOTO
éste que, sin duda, redundaría
en beneficio de los niveles de
calidad del producto final.
Esta nueva fábrica contaría
con una línea de montaje y
produciría cerca de 5.000
unidades, en principio todas
ellas bajo pedido. Su puesta
en marcha, una vez concedidos
todos los permisos, en 2013.
De momento, el primer mercado
europeo de Abat es España
y Portugal, donde cuentan en
la actualidad con 22 puntos
de venta, aunque están
negociando para llegar al medio
centenar a finales de año.
metalcomotor.es.
La nueva
imagen de
Liqui Moly
L
a firma
alemana de
aceites de motor
y aditivos ha
estrenado en
Automechanika,
la mayor feria
accesorios del
automóvil del mundo, el nuevo diseño
que a partir de ahora lucirán todas
las etiquetas de sus bidones de
aceite. “Las etiquetas son el rostro
del aceite de motor”, en palabras de
Peter Baumann, director de marketing
de Liqui Moly. Baumann destaca
la funcionalidad de las nuevas
etiquetas, ya que ahora el comprador
encuentra rápidamente los datos
más importantes: la viscosidad y
las autorizaciones del fabricante.
La nueva etiqueta pone énfasis
también en la procedencia alemana
de Liqui Moly. De ahí que el “Made in
Germany” esté situado en un lugar
preferente de la misma, equiparando
de este modo calidad con origen. Más
en www.liqui-moly.de.
Solo Moto (Spain), 10/2012
Opni
e
u
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des
on
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P
abi
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Officina Atelier (Italy), 26/2012
27
28
Korjaamoviesti (Finland), Oct. 2012
Sportkello.com (Lebanon), 10/2012
29
Auto-Service (Greece), 9/2012
30
Speed-Press.com (Bulgaria), 10/2012
31
Liqui Moly
estrena sitio web
para móviles
Notiziario Motoristico (Italy), Oct. 2012
A longtime industry leader in producing oils and additives
to protect gears in automotive transmissions, LIQUI MOLY
rises to the challenge of industrial applications as well.
La empresa alemana amplia su web al
español para móviles y Smartphone.
La compañía alemana Liqui
Moly, presente en más de 100
países y especialista en aceites
para motores, aditivos, artículos para el cuidado del automóvil y productos destinados
al servicio técnico, inicia una
nueva andadura web con su
versión para móviles de la página oficial de la empresa. El
fin de esta nueva versión es dar
mayores prestaciones y mejorar la comodidad de los usuarios de Smartphone. Pensando
en ellos, se ha realizado un diseño optimizado sin variar los
contenidos y estructura que
permitirá mayor funcionalidad. Hasta ahora el sitio web
móvil estaba disponible para
PC en alemán e inglés. En ade-
lante habrá también una versión española y francesa.
El acceso a esta prestación
es muy sencillo. Es suficiente
con visitar la página web de la
empresa, www.cpliquimoly.es. El
sitio reconoce automáticamente si se ha accedido a él a través
de teléfono móvil, y redirige al
usuario automáticamente a la
web móvil.
El desarrollo de esta herramienta es el resultado de
la evolución iniciada hace algunos meses por la compañía,
cuyo primer paso en esta dirección fue una variante para
celulares de su guía de aceites
on-line gratuita al descubrir la
ingente cifra de accesos desde
estos dispositivos.
Protecting Massive Gears
OPEL CORSA ESTÁ DE CELEBRACIÓN por su trigésimo aniversario. Desde que la marca comenzase su producción en 1982,
han pasado cuatro generaciones de vehículos y un total de 12 millones de
By Peter Szarafinski
Gear Solutions (USA), 3/2012
unidades Corsa fabricados./© GM Company.
FORD GANA el ‘Premio Internacional al motor del año’ 2012 con
su nuevo motor 1.0-Liter EcoBoost®./© Ford.
Motormatica (Spain), 10/2012
JdO (Portugal, 10/2012
32
33
A
DecreaseD fricTion
AS A mAnufActurer of motor oilS And AdditiveS, liQui molY SPeciAlizeS in the
Automotive Sector And iS the moSt PoPulAr BrAnd of luBricAnt in GermAnY.
Another new Sector iS AlSo GAininG imPortAnce: ProtectinG the GeArS in
induStriAl trAnSmiSSionS. for exAmPle, liQui molY hAS now eStABliShed
itSelf in the South AfricAn mininG Sector, which iS A comPletelY new field
for the comPAnY. But it hAS Been SucceSSful in trAnSferrinG itS know-how
from cArS to diAmond mineS.
Transferring
Technology
the occasion was provided by
the continuing difficulties of mine
operators with their transmissions—with the gearing in their
conveyor systems, for example.
the transmissions on large conveyor belts may have entirely different dimensions than automobiles, but the principles and most
of the problems are the same,
explains reiner Schönfelder, application engineer at liQui molY.
“these include primarily wear and
resistance to high temperatures,”
he says. “especially in mining,
dust accumulates in the transmission, increasing friction between
the gears and other components.
this results in greater wear and
higher temperatures. An additional
factor is the high ambient temperature, frequently driving up the
temperature of the oil in the transmission to its upper limit. the
risk of inadequate lubrication and
excessive wear is correspondingly
high. in addition to the repair costs
themselves, a defect in such a
conveyor system leads to considerable costs for loss of production.
reliability is therefore of great
importance.”
the simplest solution is presented by additives for the transmission oil, and additives for motor
vehicles are liQui molY’s specialty. in its home market the
company is the market leader with
chemical Tools
Fig. 1: The gears in the transmissions of these massive
pieces of equipment operate under huge strains and in
harsh environments.
corresponding expertise. the mine
operators were skeptical. when it
comes to oils and greases, they
too possess a great deal of knowhow, but additives were uncharted
waters for them. however, additives are nothing out of the ordinary for machines; they are an
indispensable constituent of modern oils. ultimately these additives
give the basic oil the properties
required, says Schönfelder.
here the company was able to
contribute with its experience in
the automotive sector. together
with the mine operators, it ana-
lyzed the concrete problems on
site. this was followed by initial
tests, which already delivered clear
results: following the inclusion of
the additives, the temperature of
the transmission oil decreased
10 to 15 degrees celsius. ronnie
Graven, who has been operating
diamond mines for decades, has
now placed his full trust in liQui
molY. “this is a very simple solution providing better protection for
our machines,” he says. “this not
only reduces the risk of malfunctions, but maintenance costs were
also reduced.”
MARCH 2012
34
discovered that metal could be hardened equally low. “that is exactly why they
Basically there are two approaches for subsequent
friction this effect can be are so attractive,” he says. “that's what
with molybdenum.
reduction in a transmission: chemical and applied
mechanical.
duringone
operation as well as in makes it worthwhile to take a shot in the
example for mechanical reduction of friction
is
molybdenum
production.
dark to try and solve the problem before
sulfide (moS2). this is a solid lubricant with a structure
similar
these two
methods, mechanical and going through a complete diagnosis. if
to graphite. it deposits on the surface of the metal
andreduction
acts as of friction, can also it doesn't work, it costs almost nothchemical
a lubricating layer, preventing direct metal-to-metal
contact.
the tec from liQui molY ing. But if it does work you avoid long
be combined. cera
reduced friction decreases the heat caused byisfriction,
thus originally it was devel- standstill times and high labor costs
such a and
product.
the oil temperature. moreover, wear is reduced
and
the
service
oped for use in motor oil in cars, but for troubleshooting, not to mention the
life increased. the benefits of molybdenum sulfide
havebeneficial
been
it is also
in transmissions. expenses for replacement parts.”
known for some time. during the Second world
war the
Air
instead
of u.S.
molybdenum
sulfide, it conforce added molybdenum sulfide to the motor
oil
for
aircraft
tains minute ceramic particles with a
engines. At that time the main objective was neither
to increase
hexagonal
boron nitride base. these not
service intervals nor to save fuel. the benefitonly
was increase
more direct:
performance, they also
the molybdenum sulfide significantly improved
the emergency
provide
an additional advantage: they
2: There
is no room for downtime due to transrunning characteristics. when an engine lost
its oil
a Fig.
adhere
so after
tenaciously
to the
metal, that
direct hit, the pistons seized up within minutes,
they necessitating
even withstand an
oil change
provid-in this operation.
mission
failures
an emergency landing in hostile territory. theing
molybdenum
virtually thesulsame performance in the
fide remained in the engine even after losingnew
the oil.
oil, the
providing
result is a highly effective
wear protection
additiveinwith
rudimentary lubrication for the engine. this capability
kept the
the exceptional
case of chemical friction reduction, special agents
resistance
to high temperature
and presengine running longer, saving many pilots from
being captured.
tend to harden
the surface of the metal. one of these agents
sure.
itsan
use
is not is
limited
to engines,
naturally, such emergency running properties are
also
advanmolybdenum,
embedded into the surface of the metal under
can also be
used inat
comprestage even in non-military applications. in the because
event of itdamage,
pressure
high temperatures. the surface is smoothed and
and transmissions.
they help to minimize the consequences, andsors,
when pumps,
no damage
microscopically the
small roughness reduced. this principle was
ceramic
particles
are
smaller
than
0.5
is present they reduce friction and therefore wear.
also exploited by the military. A manufacturer of tank cannons
μm, allowing them to pass easily through
the oil filter.
27
discovered that metal could be hardened
with molybdenum. this effect can be
applied during operation as well as in
production.
these two methods, mechanical and
chemical reduction of friction, can also
be combined. cera tec from liQui molY
is such a product. originally it was developed for use in motor oil in cars, but
it is also beneficial in transmissions.
instead of molybdenum sulfide, it condiscovered
metal could
be hardened
tains
minutethat
ceramic
particles
with a
with
molybdenum.
this
effect
cannotbe
hexagonal boron nitride base. these
applied
during
operation
as
well
as in
only increase performance, they also
production.
provide
an additional advantage: they
these
methods,
mechanical
and
adhere
so two
tenaciously
to the
metal, that
chemical
reductionan
ofoil
friction,
also
they
even withstand
changecan
providbe
combined.
cera
tec
from
liQui
molY
ing virtually the same performance in the
is such
a product.
it was
develnew
oil. the
result originally
is a highly
effective
opedprotection
for use additive
in motorwith
oil exceptional
in cars, but
wear
it
is
also
beneficial
in
transmissions.
resistance to high temperature and presinstead
of molybdenum
sulfide,
it consure.
its use
is not limited
to engines,
tains minute
ceramic
particles
with a
because
it can also
be used
in compreshexagonal
boron
nitride
base.
these
not
sors, pumps, and transmissions. the
only
increase
performance,
they
also
ceramic particles are smaller than 0.5
provide
an them
additional
they
μm,
allowing
to passadvantage:
easily through
adhere
so
tenaciously
to
the
metal,
that
the oil filter.
they
even
withstand
an
oil
change
provid28
gearsolutions.com
ing virtually the same performance in the
new oil. the result is a highly effective
in the event of problems with transmiswear protection additive with exceptional
sions, liQui molY recommends early use
chemical Tools
indiscovered
the event
of problems
with
transmismetal
could
bewhy
hardened
equally
low. that
“that
is exactly
they
sions,
liQui
molY he
recommends
early
use
with
this
can
be
are
so molybdenum.
attractive,”
says.effect
“that's
what
of
additives.
these
are
not miracle
applied
during
operation
as
wellagents
makes
it worthwhile
to take
a shot
inas
thein
capable
repairing
severe
mechanical
production.
dark
to tryofand
solve the
problem
before
damage.
they
chemicalmechanical
tools,
with the
these
two are
methods,
and
going
through
a complete
diagnosis.
if
of costing
and achieving
chemical
oflittle
friction,
cannothalso
itadvantages
doesn't reduction
work,
it costs
almost
good
results
many
cases.
the autobe combined.
cera
tec
from
liQui
molY
ing.
But
if it in
does
work
you in
avoid
long
motive
liQui
molY
hadcosts
good
is suchsector,
a times
product.
originally
it was
develstandstill
and
high has
labor
experience
withinthe
following
oped
for use
motor
oil mention
inprocedure:
cars, the
but
for
troubleshooting,
not
to
when
with
problems
such as hard
it is faced
alsoforbeneficial
in parts.”
transmissions.
expenses
replacement
shifting,
temperaturesulfide,
or excessive
instead high
of molybdenum
it conequally
low.
“that
is
exactly
why
they
noise,
it
is
not
worthwhile
wasting
time
tains minute ceramic particles with
a
are
so
attractive,”
he
says.
“that's
what
on
detailed boron
diagnosis
and
troubleshoothexagonal
nitride
base.
these not
makes
it worthwhile
to take a shot
inalso
the
ing.
Start
using an
appropriate
transmisonly
increase
performance,
they
darkoil
to additive
try
solve
the
problem
before
sion
immediately.
frequently
provide
an and
additional
advantage:
they
going
through
a
complete
diagnosis.
that
is all
is needed
to remedy
theif
adhere
so that
tenaciously
to the
metal, that
it doesn't
work,transmission
it an
costs
almost
nothproblem.
problems
they
even“many
withstand
oil change
providing.
But
if
it
does
work
you
avoid
are
associated
with
increasing
friction
ing virtually the same performance inlong
the
standstill
times
and
labor
costs
and
corresponding
wear,”
Schönfelder
new
oil. the
result
is ahigh
highly
effective
for troubleshooting,
not with
to where
mention
the
explains.
“this isadditive
precisely
addiwear
protection
exceptional
expenses
for
replacement
parts.”
tives
come
in.
And
even
if
this
doesn’t
resistance to high temperature and pressolve
the use
problem,
additives
are
sure. its
is not our
limited
to engines,
exceptionally
compatible
and incan
never
because it can
also be used
compresdamage
a transmission.”
sors, pumps,
and transmissions. the
the material
costs
forsmaller
the additive
ceramic
particles
are
than are
0.5
minimal,
and them
the time
required
use
μm, allowing
to pass
easily for
through
equally
low. “thatadditives
is exactly
As mentioned,
arewhy
notthey
a
are so attractive,”
he says.
“that's
what
miracle
cure and cannot
remedy
major
makes it worthwhile
takewould
a shotnever
in the
mechanical
damage. to“we
dark that,”
to try Schönfelder
and solve thesays.
problem
claim
“we before
know
going
through aand
complete
diagnosis.
the
capabilities
the limits
of ourif
it doesn't
work,
costs
nothadditives
very
well itand
are almost
very honest
if it doesabout
work this.
you avoid
long
toing.
ourBut
customers
however,
standstill
and highadditives
labor costs
the
benefitstimes
of separate
for
for
troubleshooting,
not
to
mention
the
transmission oils do not appear to have
expenses
replacement
parts.”
made
the for
rounds
in industrial
circles.
As mentioned, additives are not a
miracle cure and cannot remedy major
mechanical damage. “we would never
claim that,” Schönfelder says. “we know
the capabilities and the limits of our
additives very well and are very honest
to our customers about this. however,
the benefits of separate additives for
transmission oils do not appear to have
made the rounds in industrial circles.
www.suppac.fr
the oil filter.
chemical Tools
in the event of problems with transmissions, liQui molY recommends early use
35
m
m
c
t
a
t
t
t
m
An increasing number of automotive garages are using transmission
additives as a special liquid tool in
their tool kit. here it has become
an important instrument for customer loyalty. imagine a car owner
with transmission problems has
already gotten a cost estimate from
another garage for a new transmission, and your garage can solve the
problem within an extremely short
time for only a few dollars. which
garage would you go to the next
time you need some work done?”
cation tips, and aid in solving concrete
problems. this is why the chief of our
research and development department
visited South Africa personally to find a
solution together with the mine operators on site. when none of the present
products provides the desired results,
the research department attempts to
develop a new product. As a matter of
fact, such solutions for special problems
experienced by individual customers
have resulted in an entire series of products, which are featured in liQui molY's
standard product line today.
summary
South Africa was the stage for our premiere in the mining business. transfer
of know-how from the automotive sector
has proven successful. in the meantime,
inDusTrial
applicaTions
in industrial circles, however, knowledge of the possibilities offered by
additives is obviously lacking in
many cases. evidently parts of
the branch have basic reservations
about using additives. Some of
these reservations may result from
lack of experience with additives.
Fig. 3: Keeping these machines in motion is job one for LIQUI MOLY.
Fig. 5: Failed gears in these conveyor belts can bring production to
a halt.
Fig. 4: Sand and other particulates demand extra
protection for transmission components.
the company has also established itself
in mining in latin America as well.
liQui molY is a medium sized, privately managed company with over 550
employees. in addition to additives it
produces a wide range of motor oils as
well as transmission oils, hydraulic oils,
and a series of specialties. moreover,
the line includes service products such
as an entire series of automotive chemicals for workshop requirements, numbering more than 4,000 products altogether. we develop and tests our products
in our own laboratories, marketing them
in more than 100 countries around the
world.
Patent Pending
Fig. 4: Sand and other particulates demand extra
30
gearsolutions.com
36
protection
for transmission components.
And some from the fact that there are a few black sheep
here, as in every branch, who make incredible promises or
offer inferior products, giving additives a bad name. in-depth
information and tests can help clear up existing prejudices
and skepticism. when we demonstrate, as we did on site in
South Africa, that this can all be accomplished without major
efforts, the people are completely amazed,” Schönfelder
says.
however, the use of liQui molY is not limited only to large
transmissions. the vehicles used in the mines now also benefit from the extra protection provided by liQui molY, and
this pays off. “we used to have to change the motor oil in
our excavators and dumpers every 250 hours, and now only
every 500 hours,” according to Graven. in the meantime,
more than a dozen mines in South Africa benefit from the
additional protection.
the company produces exclusively in Germany to ensure
the same quality worldwide. in the industrial sector it intends
to offer the same product quality as well as the same service as for automobiles. liQui molY believes that long-term
customer loyalty is the key to success. this is why we not
only sell the right products, but also provide customers the
support they need in the form of consulting services, appli-
OIL Sampling Valves: Re-Invented
Introducing “Pass-Thru” Technology
A True Game Changer
• Plated Steel Body & Cap
• Hex Cap with Chain Tether
• Unmatched Installation Choices
• 1/4” 3/8” 1/2” & 3/4” NPT Male Pipe
• Pass-Thru Sample Tube ¼” OD
Oil From Sampling Tube
contact Peter Szarafinski at +49
7 31/14 20 189 or peter.szarafinski@liqui-moly.de. Go online to
www.liqui-moly.com.
32
gearsolutions.com
MARCH 2012
Patent Pending
about the author:
• Internal Tube Seal/Wiper Strips Surface
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Exhibitions
Wessels + Müller exhibition in Munich, Germany
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Exhibition in Iraq
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Wessels + Müller exhibition in Berlin, Germany
“Intermot“ in Cologne, Germany
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Events
WTCC in Suzuka, Japan
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Promotion as part of the WTCC Suzuka, Japan
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Rally in Lebanon
47
Promotion in Vitibsk, Belarus
48
Franconia rally in Germany
49
Training in Guangzhou, China
50
Jeep Rally in Brest, Belarus
51
Training in Spain
52
ADT Promotion in Minsk, Belarus
53
Moto GP in Sepang, Malaysia
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National Press Releases
Autohaus, 18/2012
56
Auto & Wirtschaft, 10/2012
57
Auto & Wirtschaft, 10/2012
BaumarktManager, 10/2012
Auto & Wirtschaft, 10/2012
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FuM, 10/2012
59
Sales colleague Isa Kurt (right) honours two customers for their special cooperation with
LIQUI MOLY, as part of our philosophy is to praise and appreciate our partners for outstanding commitment.
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Time travel
Overseas brochure from 1992
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Sports
Orange Zone 3/2012
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Starke Leistung in Südbayern
Am Samstag, dem 6.10.2012 fand die mittlerweile 27. Auflage der ADAC-Kathrein Rallye
Rosenheim statt. Es fanden sich rund 80 Teilnehmer zusammen, um an dieser Veranstaltung, welche aus vier verschiedenen Wertungsprüfungen bestand, von denen es die ersten beiden jeweils doppelt zu befahren galt, teilzunehmen.
Da die Rallye in den letzten Jahren aus meist sehr
schnellen Passagen bestand und die Ausschreibung
keinen Schotteranteil versprach, entschied sich das
Rallyeteam Honke mit dem bärenstarken BMW M3
CSL anzureisen. Auf dem „heissen Sitz“ nahm dieses
Mal jedoch nicht Stammbeifahrer Benjamin Sauerborn, sondern Matthias Motschenbacher aus Weismain Platz, da sich Benjamin selbst als
Fahrer versuchte.
Aufgrund starker einheimischer Konkurrenz und der Tatsache, dass das Duo Honke/
Motschenbacher zum ersten Mal gemeinsam bei einer Rallye antrat, rechnete man sich
anfangs nicht sehr viel aus, sondern wollte problemlos
ins Ziel kommen.
Los ging es dann mit WP1, einer sehr schnellen, jedoch mit vielen Abzweigen gespickten Sprintprüfung,
die man allerdings vom Start weg etwas verschlief. Auf
der zweiten Prüfung, ebenfalls ein Sprint, welcher im
letzten Drittel mit vielen uneinsehbaren Kurven, beziehungsweise Kuppen äußerst anspruchsvoll war, erreichte man sofort die dritte Gesamtzeit.
Danach standen zwei Rundkurse auf dem Programm, die man recht ordentlich absolvieren konnte. Weil es keine Live-Zeiten gab und man nur die ungenauen selbst-gestoppten
Zeiten mit den anderen Teilnehmern vergleichen konnte, lag man nach diesen vier WP´s
gefühlsmäßig zwischen dem dritten und fünften Gesamtrang.
Nun galt es nochmals die ersten beiden Sprintprüfungen
zu befahren. Konnte man auf der fünften Sonderprüfung
die Zeit aus dem ersten Durchgang gleich um vier Sekunden unterbieten, fuhr man auf der letzten Wertungsprüfung die selbe Zeit wie zuvor auf WP 2. Grund hierfür war
der viele Dreck auf der Strecke, welcher von den Teilnehmern im ersten Durchgang herausgefahren wurde.
Letztendlich hat es trotzdem zu einem ungefährdeten Klassensieg und einem höchst zufriedenstellenden dritten Gesamtrang, mit nur 1.2 Sekunden Vorsprung auf den Viertplatzierten Roland Macht, gereicht.
Ihr Rallyeteam Honke
www.rallyeteam-honke.de
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Montag, 08.Oktober 2010
Billboard in Malaysia
Workshop in Ukraine
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