navitech 2016

GLOBAL NAVIGATION MARKET
10%
\
Market structure
per year
38%
4.5%
65
100
billion €
billion €
3.5 billion
8.0 billion
devices
devices
2015
Forecast
2020*
*Source: European Commission, March 2015
2.5%
2.0%
53%
Users on foot (gadgets, apps, services)
Automobile transport
Geodesy, construction, land inventory
Air, river, sea and railway transport
Agriculture
www.navitech-expo.ru/en
GLOBAL NAVIGATION MARKET
High-tech industries
Automotive manufacturing
IT
Telecommunications
Microelectronics
Main trends and drivers
Monetization of navigation services:
information, security, payment,
insurance, support, etc.
New technologies:
• information exchange
• autonomous and robotic cars, drones
• satellite, inertial, indoor navigation
• navigation with pinpoint accuracy
and guaranteed reliability
Switch to next generation multifunction
navigation devices
www.navitech-expo.ru/en
RUSSIAN NAVIGATION MARKET
Main market driver –
ERA-GLONASS
• Commercialization of
equipment and services
• Development of national
navigation/information
platform
Automotive navigation
1.5
million
vehicles
80%
market share
4.4
million
Smartphones with
navigation*
2.5
Market drivers
•
•
•
•
•
million
Outfitting vehicles with tachographs (state program)
Compensation for damages caused by heavy duty vehicles to federal roads (state-imposed system)
Intellectual Transport Systems
Insurance telematics
Export of GLONASS solutions
*Forecast 2016
Navigation devices*
415
thousand
Users of new
telematic services*
www.navitech-expo.ru/en
NAVITECH 2016: KEY EVENT FOR
THE RUSSIAN NAVIGATION INDUSTRY
2
m
16,199
Floor space
4,367
Professional
visitors
120
Exhibitors*
*Number of participants in the Navitech 2015 International Exhibition
and the 9th International Navigation Forum
www.navitech-expo.ru/en
NAVITECH 2016
Navitech offers
Best launch pad for new products
Customers from Russia and elsewhere in large
numbers under one roof
Gateway to the Russian market
Key market trends and new products
Participation in Navitech 2016
•
•
acknowledgement of your company’s standing,
professionalism and reliability;
good chance to find new consumers of
navigation services from all walks of life
www.navitech-expo.ru/en
NAVITECH 2016: PRODUCT
SECTORS
Transport navigation and
information systems
Consumer navigation devices
and components
Navigation technology for land
development, survey, design
and construction
Professional navigation
equipment, modules
and components
GIS
Industry solutions powered by
navigation technology
Vehicle and personal navigation,
equipment, LBS
Development, production,
setup and system integration
*For full list go to www.navitech-expo.ru/en
www.navitech-expo.ru/en
EXHIBITORS
Leading companies from 6 countries
Manufacturers and suppliers of
navigation and geodesy hardware
and software, control and monitoring
systems
Developers of navigation software
and applications
Producers of satellite navigation
systems and aids
87%
83%
67%
Comebacks or regulars*
Developers of safety and security
systems, LBS, OEMs for
GPS/GLONASS
Recommend Navitech to their colleagues*
Installation and maintenance
companies
2015 exhibitors plan to participate in 2016*
*Source: Russian Public Opinion Research Center 2014
www.navitech-expo.ru/en
VISITORS
Every second visitor –
potential buyer
Job titles
• More than 15 industries - navigation systems users - look for reliable partners
and new contracts
• About 5,000 companies from 26 countries put Navitech on business schedules
• 20–25% newcomers yearly*
Company profile
7%
17%
56%
11%
Industry sector
13%
80%
Defense
industry
State institutions
Railway
transport
Sea and river
transport
Automotive
transport
Air transport
Housing
and public utilities
Extracting
industries and
geological survey
Construction
16%
CEO
Mid-level executive
Private companies
State-run companies
Engineer
Manager
*Source: official international event audit
Self-employed
Agriculture
and forestry
Consumer
market
www.navitech-expo.ru/en
10th INTERNATIONAL
NAVIGATION FORUM
Russia’s key event for commercial purpose users of satellite
navigation technologies and GLONASS
Circa 1,500
delegates
More than 300
companies
16 countries
Users
16%
38%
3%
11%
9% 10%
Organized by
23%
Software developers
13%
Moscow and Moscow region
Russia
System integrators
Other countries
Government and public organizations
R&D
59%
18%
Service providers
Equipment users
Strategic partner
Operator
Supported by
National navigation
services provider
www.navitech-expo.ru/en
EXHIBITOR FEEDBACK
“We are very satisfied with Navitech. It was very effective for us.
All contacts we’ve made are very valuable.”
Valentin Gasin
Head of Marketing Department at Gonets Satellite System
“The Navitech exhibition has become a new development stage for our business. We
got new partners; a lot of customers learnt about our company. I think the goal was
achieved.”
Vyacheslav Kulikov
General Director of Navtelecom OOO
“Navitech shows remarkable development and becomes larger year after year. We
will definitely visit the trade show in the future.”
Katerina Maletskaya
Head of Marketing Department at Gurtam
“The Navitech exhibition is valuable because here one can offer the latest telematics
solutions allowing to save lives and companies’ money, minimize costs and move
with the times.”
Igor Polishchyuk
Head of Sales Department in the CIS, Africa and Asia at Ruptela
www.navitech-expo.ru/en
VISITOR FEEDBACK
“All conditions are created at Navitech to choose suppliers. Everyone who seriously take their
business and products attend this trade show. So, I have an opportunity to network with current
partners and establish new contacts. It’s fast paced and convenient. Besides, the Forum is very
useful. Thank you! Navitech is organized very well!”
Viktor Vodopyanov, Moscow
“I visit this trade show every year since 2010. And each time I am surprised at the number of new
products put into production just in a year. Our company certainly updates the range but mostly after
visiting Navitech.”
Leonid Glazyev, Vladivostok
.
“My partners invited me to the trade show, two companies at once. They showcased new equipment.
We’ve agreed on a trial consignment with one company and on a large purchase with another one.
We’ll see what happens. Nothing beats face-to-face contacts. I liked the trade show and I have some
ideas about new suppliers for the present. Will I attend the trade show next year? Certainly!”
Oksana Soboleva, Kazan
“I was glad to get many offerings from Russian companies. We install monitoring and control
systems for measuring fuel level. Nowadays customers become more sophisticated, they pay more
attention to guarantee conditions and we pay more attention to manufacturers’ service support. And
manufacturers providing this support take part in the trade show.”
Andrey Zabolotsky, Astana
www.navitech-expo.ru/en
WHY PARTICIPATE?
Normally you look for clients.
At trade shows clients look for you.
Form new business
relationships
Generate
sales leads
Increase sales
Introduce
new products
Meet
partners
Enter
new markets
Identify industry
and market trends
Study competitors
and target audience
Discover new
business ideas
www.navitech-expo.ru/en
SELL MORE
Form new business
relationships
Generate
sales leads
Increase sales of products
and services
On average, 450 target visitors attend
an exhibitor’s stand for 4 days of the
Navitech exhibition. The total traffic flow
is much larger: thousands of industry
experts. But we are particularly
interested in the target audience.
Out of 450 industry experts attending
your stand about 42% or 189 visitors
are people who make decisions, choose
a supplier, or directly influence decision
making process. What does it mean for
you and your business?
Count the revenue you make for
4 working days at the office. How much
do you get from one-time sale to one
customer? Multiply this amount by 189.
This would be your possible result for
4 days of the exhibition.
Thus, 450 contacts. Business and target
contacts with the people interested in
your products, services or business.
Who knows, maybe your new largest
customer is among them?
It means 189 contracts for purchasing of
your products and services or 189 new
customers either of which can make a
few contracts.
Of course, probability that 189 visitors
will become your customers is not
100%. But even 20% means 38 new
clients. Would you like to sell them your
products or services?
Take part in Navitech 2016! Increase
your sales!
www.navitech-expo.ru/en
DEVELOP FASTER
Introduce
new products
Meet
partners
Enter
new markets
Every year Navitech exhibitors
showcase over 150 new products and
technologies that change our world.
These premieres are highlighted by
30 journalists from the industry and
federal press. Special guests visit the
exhibition as well.
Exhibitors use trade shows as a
business platform to meet their dealers,
and suppliers and hold events for their
partners. It is convenient: the venue
comprises conference halls and
exhibition space to showcase your new
products.
Speed is essential when entering new
markets: the faster you find new
customers and build a sales network,
the stronger your position will be and
the less time your competitors will have
to take counter measures.
Show your new products to
representatives of ministries, make a
presentation at the Forum or give an
interview. Don’t miss the opportunities
offered at Navitech 2016.
It is simpler and cheaper than to
organize a specific event. You can invite
current customers to your stand and
find new ones at the same time. Twofor-one.
How can one generate leads in a new
market within a short time? Find the
place with a lot of customers and
partners. So, participate in Navitech
2016!
www.navitech-expo.ru/en
STAY AHEAD
Identify industry
and market trends
Study competitors
and target audience
Discover new
business ideas
The navigation market does not stay
still. You must feel the market to
succeed and even more to maintain
your position in it. Network with visitors
and find out their opinions on your new
products, solutions, and brands.
To be more successful than your
competitors, you should offer the target
audience something larger, better, more
profitable, faster, etc. What is primary
and what is secondary for a consumer?
How to stand out from competitors?
Why should a customer choose your
company out of dozens of similar ones?
An essential feature of a trade show is
an opportunity to get feedback from
consumers of your products and
services first hand. The show allows to
understand pros and cons of your
solutions compared to your competitors’
in the opinion of the target audience.
You will understand consumers’ logic
and priorities.
Navitech brings together the latest
achievements from leading industry
players that set new trends for the next
year.
There are many questions and all of
them are challenging. The answers to
them you can get at Navitech directly
networking with consumers and
competitors. “Master of information,
master of situation”.
Ask customers what they want and you
will source plenty of business ideas. The
exhibition environment is favourable for
business networking. Make use of it!
Take part in Navitech 2016!
www.navitech-expo.ru/en
FORMALLY
Show your advantages
Use an opportunity to present
your
company
and
new
products
to
key
state
& business stakeholders
www.navitech-expo.ru/en
INFORMALLY
Be friends with
your customers
Network with your customers
and partners in the informal
festive environment.
Cement
relations!
www.navitech-expo.ru/en
ATTRACT MORE CUSTOMERS
Welcome speech and
company banner at the
opening ceremony
Company ad in the
exhibition guidebook
Company logo on visitor
badge lanyards
Company ad in the
official catalogue
Company ad in
registration zones
Company ad on entry
tickets
Outdoor advertising
within venue
Floor stickers including
navigation
Company ad on banners
and billboards
BTL activity and shows
Company ad in the
mobile app
Videos on plasma
panels in the pavilions
Sponsor’s promotional materials inside delegates
bags at registration desks
Audio advertising
Other
Generate more sales leads
using
advertising
and
sponsorship opportunities
offered at Navitech 2016
Don’t miss bonus advertising
opportunities
Complimentary posting of exhibiting company
news in:
• news section on the show’s official website
• Navitech 2016 digests and newsletters
For more information on advertising opportunities, sponsorship
programs and bonuses please contact Exhibition Management:
+7 (499) 795-29-55, navitech@expocentr.ru
www.navitech-expo.ru/en
PARTICIPATE IN THE EXHIBITION!
IT IS EASY
Each exhibitor is accompanied by
• exhibition manager responsible for financial
matters and document management. He/she will
assist you in completing the necessary documents;
• technical manager responsible for delivery and
connection of stands and exhibits to power supply
sources, stand construction, connection to water
supply, and other technical issues arising during
mounting, dismantling and running period of the
exhibition.
Keep your mind on customers,
we will take care of the rest!
www.navitech-expo.ru/en
NAVITECH 2016:
MEDIA COVERAGE
8 million
contacts
More than
50
media outlets
in Russia and abroad
400
publications and
references in the media
www.navitech-expo.ru/en
NAVITECH 2016:
EFFECTIVE PROMOTION TOOL
Why participate?
Boost sales
Generate new leads
Navitech 2016 is timed to
Sviaz 2016 (ICT tradeshow)!
Same dates&venue!
More interest!
More visitors!
Establish new business contacts
Seize
the
opportunity
to
promote your company, brands,
products and services!
Enter new markets
Fill out a short form, book a stand
and network at Navitech 2016!
Introduce new products
www.navitech-expo.ru/en
Join us at Navitech 2016!
Exhibition
management
Tel.: + 7 (499) 795-29-55
Fax: + 7 (495) 605-60-59
E-mail: yv@expocentr.ru
navitech@expocentr.ru/en
Venue
Expocentre Fairgrounds,
Pavilion No.8
14, Krasnopresnenskaya nab.
Moscow, Russia, 123100
Tel.: + 7 (499) 795-37-990