The wedding Brand - Diamond Council of America

the #1 wedding brand
the best way to promote
your jewelry business
more brides –
and more
affluent brides –
than any other
bridal media
>elegant editorial on the two leading wedding websites
>new for 2012: redesigned online jewelry search tools
>top-selling bridal magazines
>an affluent audience of women
photo: brian doben
Source: comScore Media Metrix, March 2011-Unique Visitors; The Knot 2010 Real Weddings Study
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loo k of the mom
ent
enchanted
forest
4
Channel your inner
Snow White for a
dramatic wedding
day look.
By susan waits
award-winning editorial that
inspires and influences
make your jewelry store
sparkle
3
2
1
5
9
From engagement rings to wedding day accessories, when
brides pick jewelry, they turn to The Knot Wedding Network. In
fact, women who aren’t yet engaged turn to us too. 40% of our
members have visited TheKnot.com prior to their engagement.
click>>
head case
Keep up with the
“I love flights
of fancy”
> Almost half (46%) purchase both wedding bands
from a local/independent jeweler
hottest trends at TheKn
ot.com/fashion
5
y of tHE manUfa
1 Gown, $5,345, ReemA
4
cra.com for stores
Beamon, $910, ShopC
2 Swarovski crystal
necklace by Erickso
urve.com 3 Headb
n
and, $18, ASOS.com
AlexisBittar.com
5 Uncut diamond
4 Earrings, $275,
ring by Diamond in
(888) 245-5145 for
the Rough, starting
stores 6 Clutch, $195,
at $15,000,
LaurenMerkin.com
brush, $30 for set
7 Vanity mirror and
with comb, Target
.com 8 Semimatte
$24, NARSCosmet
lipstick in Scarlet
ics.com 9 Peep-t
t Empress,
oe pumps , $1,040
, LouisVuitton.com
Take a look at the bridal accessories our editors
were loving at New York Bridal Fashion Week.
CtURERS
THE lATEsT FrOm
BridAl FAsHiON WEEk
sparkle & shine
> Almost every bride and groom purchase a wedding band
fa sh io
7
k
> 21% of brides visit a ring retailer without their finance
k
8
all imaGES CoURtES
> 60% of brides research rings before the proposal
Newly redesigned, our popular engagement ring and wedding
band search tools are even more engaging for brides and
brides-to-be – and better for you! Now, women can easily
find and fall in love with the design of their dreams and know
exactly where to go to purchase it.
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jewelry store referral program
—susAN, sENiOr AssOCiATE WEddiNgs EdiTOr
Hints of whimsy, via feather accents, add personality to
your look without going overboard—meaning you can still
give a nod to fashion icons like Victoria Beckham and not
have to wear a fascinator with its own ZiP code. Needless
to say, it’s a no-brainer for the fashion-forward bride.
how the program works
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n
6
> The bride-to-be searches for jewelry by a designer that your store carries.
“glam is my thing”
1
—Vi-AN, EdiTOriAl AssisTANT
> She clicks on the “find a store near you” link.
“something sparkly” should be added to that “something
blue” adage. A starburst beaded sash, a gold bejeweled clutch,
a crystal-encrusted statement necklace or rich natural
pearl earrings—it’s the glitz factor in these trimmings that
can transform a wedding dress into a total knockout look.
> The results include your store name and address with a link to your
online profile.
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3
targeted profile placement
Your online business profile on TheKnot.com and WeddingChannel.com is
placed in the jewelry category and city where your store is located.
DESI GNS
1
K
1 Feather and crystal headband, $85, Etsy.com/shop/meganhamilton 2 Fascinator
with feather detail, $110, Nilah.com for stores 3 Organza shoulder festoon, $815,
ErinCole.com for stores 4 Crystal and pearl beaded necklace, $88, BridalBling.ca for
stores 5 Crystal and pearl earrings, $365, SimanTu.com for stores 6 Crystal-encrusted
belt, $287, RaniaHatoum.com for stores 7 Crystal clutch, $4,795, JudithLeiber.com >>
CluTCH, EArriNgs: COurTEsY OF THE mANuFACTurErs; All OTHErs: ClArk+WAlkEr sTudiO
2
AGE MEN
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BY JEFF
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1 dress 3
ways
ALL ENG
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MAN UFAC
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By He atH
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By to m
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RIBBON:
JARVIS;
: DEVON
EARRINGS
th e dres
s
The most
silhouette flattering
A-line. Gowis a strapless
n by Ma
ggie
Sottero
, $90 0
th e a cc
es so
THINKSTO
CK; RING
PH ot og
glam it
up
A pair of
statement
updo and
a dramat earrings, a chic
ic black
basic gow
sash
n maxim
um wow give a
factor.
K
Here’s pro
of tha
truly ma t it’s the persona
ke a wedd
l
ing dress touches that
unique.
Black-diam
ond
earrings
by
$525, (212 Siman Tu,
) 327-46
26
Black dou
ble-face
satin ribb
on,
yard, MJT $8 per
rim.com
+
+
platinum
and diam
engageme
ond
nt ring,
(not incl
$5,3 00
udi
JeffCoo ng center stone)
perDesign
,
s.com >>
print features
online features
Gotta Have It – Top picks for the best wedding
details, like stunning jewelry
Engagement Ring Search – Over 500 photos of
actual rings in every cut, color, and style imaginable
Notebook – Highlights bridal earrings, brooches,
rings and more – in a variety of styles
Ultimate Accessory Search – the go-to guide for
wedding day jewelry and accessories
Source: The Knot Market Intelligence, 2011 Engagement & Jewelry Study. Base: Stone and/or setting purchased Base: Purchase/select bands
find a store
near you tool
and results
online vendor profile
photo: devon jarvis
Source: comScore Media Metrix, March 2011-Unique Visitors
help brides
find you first
the only magazine for your brand
Nearly 8 out of 10 brides (77%) use bridal magazines during
wedding planning—and 67% of those brides say they use The Knot
as a planning resource. Let us find the right package for you!
the best way to generate an online presence
Showcase your business through these premium placements and products:
spotlight banner | This popular
placement is now available as a
stand-alone component. It appears
on your category page above featured
vendors and links to your website.
category badge | This badge can
link to your profile or your website.
featured vendor profile | This
upgraded profile is available to only
30 advertisers! Your profile thumbnail
is guaranteed to appear on the first
page of results for your category.
local direct email | This email
is sent to local brides in your area
and can promote your business or a
special offer or package.
premium banner program |
This exclusive program includes
4 premium placements:
> Local market homepage banner—exclusive Flash banner linking to your website
> Category page banner—exclusive leaderboard banner linking to your website
“Brides are researching
even before the
engagement begins making
The Knot an extremely
visible and important
influencer for jewelers.”
–Kristina Maiwaldt
Marketing Director, Roman Jewelers
> Spotlight banner—a second banner on your category page appearing above
featured vendors, linking to your website
> New bride email—featured placement in an email sent to new members of
The Knot, linking to your website
> contact us! email Nikole Spangler at nspangler@theknot.com or call (877) 771-3019