North West Brochure

Join the UK’s fastestgrowing wedding shows
Autumn 2016
Spring 2017
ExCeL London
17 – 18 September
EventCity Manchester
11 - 12 March
EventCity Manchester
24 – 25 September
ExCeL London
8 – 9 April
Contents
Be a Part of it 03
Our Audience 05
Around the Shows 06
Sponsorship 07
Marketing 08
A Bright Future 09
Our Team 12
Be a Part of it
We’re committed to delivering the highest
quality, results driven wedding shows in the UK,
with the best ratio of visitors to exhibitors. The
Wedding Fairs present the opportunity to meet
face-to-face with over 15,000* brides annually.
Category limits
We limit the total number of exhibitors and the
caps on each of our Product Categories are also
carefully limited, to ensure a strong choice for
our brides without any category feeling oversaturated for our exhibitors.
Our exhibitors and partners all benefit from
this unique event model:
•A great platform to meet brand new
customers from season to season
• The perfect place to sample products
to a highly targeted audience
• Engage with visitors in a fun and
vibrant atmosphere
• Gain valuable customer feedback
and build awareness of your business
79% of our exhibitors
sign up for the next shows
*Based on 2015 figures.
03
“We had a truly enjoyable
time at the show. It was
extremely well organised
and had such a fantastic
atmosphere all weekend.
We have since received a
lot of interest and we are
so pleased we took part”
The Wedding Shop
04
Our Audience
67%
34,000
Over
visitors per year
73%
aged
between 25–34
with
budget of
£15,000£25,000
10% with budget
15%
over £25,000
of visitors opting
for VIP package
65%
getting
married in 6-18 mths
“The best wedding event in the area, serious
brides that come from miles around!”
Bride By Swarbricks
05
Around the Shows
Our unrivalled variety of interactive, on-trend
features keep bridal parties inspired throughout
their visit.
Catwalk Shows
Workshops
Entertainment Stage
VIP Lounge
Prosecco Bar
Cocktail Crafting
“The show had a real buzz to it and we met
some great couples. We’ve taken several
orders already and are in discussion with
others, so we are optimistic we are going
to get an excellent return on our investment.”
Etoile Bakery
06
Inspired Bakes Gallery
DIY Flower Market
Benefit Makeup Masterclasses
Sponsorship
Talk to us about the best way for your brand and
products to mix with our visitors. We will always
tailor a bespoke sponsorship package to meet
your specific objectives.
Maximise your exposure through alignment
with one of our much-loved features. Previous
Partners and Sponsors include:
Benefit Cosmetics, Say Yes to the Dress UK,
Toni & Guy, L’Oreal, Laura Mercier, Lancôme,
John Lewis, Debenhams, The Wedding Shop,
David’s Bridal, Moss Bros, Elizabeth Arden,
Thomson Holidays and Prezola.
To find out more contact:
laura.harrison@mercuryevents.com
“We had an exceptionally good response.
We enjoyed the whole experience and being
able to talk to so many people.”
Kuoni Honeymoons
07
BEST IN SHOW
Marketing
The Wedding Fair’s print advertising and
featured editorial extends across all of the
leading national and regional publications.
.com
National & Regional Newspapers,
TV, Radio and Outdoor
Go VIP!
Website, Digital & Social Media
The Wedding Fairs website attracts over 200,000
unique visitors annually, generated by our heavily
active social networking platforms in addition to
banner adverts, editorial and email campaigns
with leading wedding websites and blogs.
Email Broadcasts
Regular e-newsletters sent to targeted segments
of our Bridal database promoting show features,
along with news stories and competitions from
our exhibitors.
Direct Marketing
Targeted mailings including flyers, postcards, instore promotions and discounted ticket offers.
Everything you nee
d for
your big day is covered
at
the show, from ven
ues to
favours, transport to
catering,
stationery to cakes,
and
much more. Held in
Manchester, it’s idea
lly
located for Manche
ster,
Cheshire, Lancashire
and
Liverpool brides.
At The North West
Wedding Fair at Eve
ntCity,
you can buy and boo
k
everything for your
perfect
day from over 150 of
the
North West’s finest
wedding
suppliers and experts
.
Tom Halliday Photogr
aphy
For those looking for
an
extra special day out
with
the girls, the VIP tick
et
includes access to the
VIP
lounge and prosecco
bar, a
chilled glass of bubbly,
a Benefit bridal beau
ty tote bag of treats,
Benefit beauty masterc
lasses, and reserved
seating at the stunning
catwalk shows. You
r big day will go off
in style, why shouldn’
the planning too?
t
Check out page 13
for your chance to win
tickets!
Get social
Follow The Weddin
g Fair for updates on
special offers and give
Facebook The We
aways:
dding Fairs
Twitter @TheWedd
ingFairs
Pinterest @weddingf
airsuk
Saturday 12th & Sunday 13th March 2016
MANCHESTER
nveiled are proud to support The North West Wedding Fair this
spring. The biggest, most popular wedding show in the North
West, the show brings you the finest collection of over 180 wedding
suppliers and experts from your local area.
A great day out for the whole bridal party, you can try, buy, book and hire
all you need for your perfect day. Every detail is covered; from venues to
favours, transport to catering, stationery to cakes, and much more, including
free expert workshops and live entertainment acts.
Note from the edito
Eight stylish Catwalk Shows featuring designs from Allure Bridals,
Charlotte Balbier, Pronovias, Rosa Clara, Charlie Brear, Mark Lesley,
Benjamin Roberts and Maggie Sottero take place throughout each day of
the show, showing a hand-picked selection of dresses and keeping brides-tobe up to date on the latest trends.
r...
For the ultimate in wedding show experiences, make your way to the You
& Your Wedding VIP lounge for some all-day pampering. All for just £25
per person, VIP tickets include access to the lounge and dedicated Prosecco
Bar, Benefit Bridal Beauty Tote Bag (worth over £30), a glass of bubbly and
reserved Catwalk Show seating.
DON’T MISS:
The Vintage Village / Live Entertainment Stage
Inspired Bakes Gallery / Reception Cocktail Crafting
The Essential Bridalwear Collection / Meet The Experts
Rosie
Don’t miss...
to
t
o
n
s
n
o
as
e
5r
Quote the code UNVEILED to save 1/3 on standard tickets when booking.
Tom Halliday Photogr
aphy
EXCLUSIVE TICKE
This is our hot ticke
T OFFER!
t of the sea
THE NORTH WEST
WEDDING FAIR
U
Whether you’ve just
started planning the
big day
and have everything
to source, or you’re
down to
the last few finishing
touches, The North
West
Wedding Fair at Eve
ntCity, Manchester
, is a
must-visit. Open from
10am to 5pm on both
days,
with an amazing mix
of wedding suppliers
under
one roof – many of
whom offer fantastic
on-theday discounts – as wel
l as covetable catwalks
, exciting entertainmen
and a chic prosecco
t
bar, it’s the perfect
day out for newlyw
eds-to-be.
See you there!
 Vintage Village –
a treasure
trove of vintage insp
iration, from
hand-picked boutiqu
e suppliers.
 Inspired Bakes Gal
lery –
inspiration to ensure
your cake is
a showstopper.
The Ultimate Girls Day Out
EVENT CITY,
Irene Yap Photography
Key Bridal Titles
www.louisebjorling
As an exhibitor you have access to annual, multichannel marketing & PR campaign, guaranteed to
deliver thousands of brides from across the UK.
Your ultimate y
out
for wedspiratioda
n
Beautiful catwalk show
s will bring
bridalwear to life. Eigh
t shows run
throughout the two
-day fair and
present stunning dres
ses in their
very best light, help
ing you
choose the right style
, cut and
shape for you.
Whether you’re look
ing for the
latest trends or classic
styles, and
whatever your budget,
you’ll see
every type of gown
from all the
top designers on the
runways as
well as menswear, brid
esmaids’
dresses and occasionwe
ar too. Plus,
the region’s leading
bridal
boutiques will be offe
ring personal
consultations and you
can try on all
your favourites at The
Essential
Bridalwear Collection.
www.louisebjorling
.com
FOR 2016
WWW.THEWEDDINGFAIRS.COM
G
N
I
D
D
E
W
THE
UTUM
UNVEI LEDMAGAZ I NE.CO.UK
THIS A ou need for
and h
Tr y, buy, book
 Prosecco bar with
bubbly aplenty!
 Plus, live entertain
ment stage to
preview the best wed
ding
entertainment acts.
son, so we’ve teame
EventC
1/3 on standard tic
d up wit
kets! Simply go to
www.theweddingfai h The Wedding Fairs to save you
Tickets’ and quote
rs.com/mancheste
‘LN64’ on the book
r, click on ‘Book
ing page. Tickets
start from £10, VIP
tickets £35.
33
it
ire all y
r 26-27 SEP T
y, Mancheste
1
EMBER & Ex
Ce
Eight stunning CATWALK SHOWS
across the two days bring beautiful
big day fashion looks to life. After
the catwalk show, stop by The
Essential Bridalwear Collection to
try your favourites from all of the to
boutiques and designers.
A live ENTERTAINMENT STAGE
where you can check out all the
best wedding bands and amazing
entertainers in action.
A stylish CHAMPAGNE BAR to c
out and reflect on the day’s inspirat
with your friends and family.
EATIVE
2
08
135
3
A Bright Future
PROMOTION
to miss
G FAIRS
MN
r your perfect d
L, L ondon 3- 4
ay!
OCTOBER
Spring 2016 saw the launch of Say Yes to the
Dress UK, in partnership with The Wedding Fairs.
A new and innovative partnership, generating
national media interest and fresh content for the
bridal industry.
The only live event for Brides
to apply to appear on UK version
of mega-hit US TV Series
Exclusive live castings, featuring
Presenter David Emanuel and the
SYTTD casting team
67% of UK entries came from The
Wedding Fairs live casting feature
Dedicated feature build, with
£20,000 investment.
S
op
in partnership with
E
09
chill
tion
★
“Following four years of
exhibiting with Mercury
Events we are now
receiving a constant
return on investment. It
was initially a difficult
choice to invest so heavily
but it is now paying
dividends. Thanks to a
very professional team,
Abbey House look forward
to many more years.”
Abbey House Hotel
10
“It is always a pleasure
working with The Wedding
Fairs team. They genuinely
care about their exhibitors
and want them to do great
business at their shows.
They ensure the shows are
attended with good quality
visitors, who not only have
a fantastic day out but
also spend money! We take
orders on the day as well
as taking strong leads for
future sales.”
Rachel Simpson Shoes
11
Our Team
To be part of our portfolio of unmissable
wedding events, call us or email us today
to ask about stand availability and the best
options for you to get involved.
Laura Harrison
Show Manager
T: 0203 627 3262
E: laura.harrison@mercuryevents.com
Pauline Ryan
Marketing Manager
T: 0203 627 3254
E: pauline.ryan@mercuryevents.com
Erica O’Hara
Account Manager
T: 0203 627 3263
E: erica.ohara@mercuryevents.com
“There is only one word to describe it fantastic. The organisers were second to
none, the pre-event marketing and advice
offered to exhibitors was priceless. A really
positive experience from start to finish.”
Caroline’s Cake Company
12
76% of exhibitors voted
us as the Friendliest Show
Organisers in the industry!