THE UK SPONSORSHIP AWARDS GALA DINNER

THE
UK SPONSORSHIP
AWARDS
GALA DINNER
The London Marriott Hotel Grosvenor Square
March 24th 2015
THE 2015 AWARDS FOR THE
MOST EFFECTIVE USE OF
SPONSORSHIP
SPONSORED BY
ARTS SPONSORSHIP
EDUCATION & LEARNING SPONSORSHIP
Supported by Arts & Business
Infiniti Performance Engineering Academy
Entered by INFINITI & PRISM
Into Film Festival sponsored by Cinema First
Entered by National Schools Partnership
BP Portrait Award
Entered by the National Portrait Gallery
Castello and Classic FM Live
Entered by Carat & The Story Lab
Design Museum and John Lewis: How We Live Today
Entered by the Design Museum
Diamond Partnership between The Hallé and PZ Cussons
Entered by The Hallé
Digital Revolution at the Barbican. Sponsored by Bloomberg
Entered by the Barbican
The National Gallery and Shell: Rembrandt: The Late Works
Entered by the National Gallery
ENTERTAINMENT & EVENT SPONSORSHIP
American Express - London Fashion Week (AW14)
Entered by Momentum Worldwide
Lucozade/MTV - Pimp My Summer Ball
Entered by Sky Media
HTC One Skatepark
Entered by Fuse Sport + Entertainment
Ray-Ban presents The Order of Never Hide
Entered by Fuse Sport + Entertainment
The SSE Hydro and The SSE Arena
Entered by Material_UK
Vodafone Sponsorship of the Summertime Ball
Entered by Fuse Sport + Entertainment
CHARITY & CORPORATE COMMUNITY
ENGAGEMENT SPONSORSHIP
Sponsored by Sponsorium
AG Barr City Partnership With Glasgow Life
Entered by Glasgow Life
Bank of Scotland Midnight League
Entered by Material_UK
Cravendale Sport Relief
Entered by Dentsu Aegis Network Sport & Entertainment
DeutscheBike
Entered by Malaria No More UK & Deutsche Bank
Lloyds Bank Social Entrepreneurs programme, in partnership
with School for Social Entrepreneurs
Entered by Four Communications
Lloyds Bank Social Entrepreneurs programme, in partnership
with School for Social Entrepreneurs
Entered by Four Communications
Samsung Digital Discovery Centre at the British Museum
Entered by Samsung
TV SPONSORSHIP - UP TO £750K
blinkbox Music sponsors The Big Reunion
Entered by ITV
Butcher’s Pet Care and You’ve Been Framed! on ITV
Entered by SPP Media
Every Second Counts: Casio Edifice and Motoring on
Discovery
Entered by Vizeum & The Story Lab
Littlewood’s Great Toy Giveaway
Entered by Carat & The Story Lab
McDonald’s McFlurry Summer Scoop
Entered by Fuse Sport + Entertainment
DIGITAL ACTIVATION OF A SMALL TO MEDIUM
BUDGET SPONSORSHIP CAMPAIGN
A Digital Solution For Rugby’s Greatest Championship Accenture
Entered by Accenture
British Gas SwimBritain
Entered by Limelight Sports
Citroen #DrivenByBeauty
Entered by OMD
Kiss Me I’m Irish - Tourism Ireland
Entered by Carat & The Story Lab
O2 GoThinkBig with Nile Rodgers
Entered by ZenithOptimedia
DIGITAL ACTIVATION OF A LARGER BUDGET
SPONSORSHIP CAMPAIGN
Alfa Romeo - Passion For Life - How a digital activation idea
turned into a linear peak time on AFP on Channel 4
Entered by Channel 4 & Maxus
Face to Face With The Arsenal Family - Europcar
Entered by Sports At SMG
Gazprom Chelsea #ProudToBeBlue
Entered by Fast Track
Rock the Look with Rimmel London
Entered by Fuse Sport + Entertainment
Go Fun Yourself - Toyota AYGO and VEVO Digital Activation
sponsorship
Entered by ZenithOptimedia
TV SPONSORSHIP - OVER £750K
McDonald’s Fry Futbol
Entered by Arc London
A Powerful Performance From The Lexus IS
Entered by ZenithOptimedia
British Gas Sponsorship of ‘Property on 4’
Entered by Channel 4 & Carat
Hollyoaks: Bringing VO5 to life on the streets of Chester
Entered by Channel 4
Samsung Sport - Putting Our Communities At The Heart Of
The Action
Entered by Samsung
SPORTS SPONSORSHIP - UP TO £750K
Supported by Sport England and UK Sport
Jeep & National Geographic - Adventure Has Evolved
Entered by Sky Media and Maxus Partnerships
Viking River Cruises and ITV Mystery Drama sponsorship
2012-2014
Entered by SPP Media
Volvo & Sky Atlantic
Entered by Sky Media
PRINT AND RADIO SPONSORSHIP
20th Century Fox’s X-Men Days of Future Past takes
over XFM
Entered by Vizeum & The Story Lab
It’s Beginning To Look A Lot Like Christmas With Morrisons
and Capital’s Jingle Bell Ball
Entered by Morrisons, MEC Access, Savvy and Global Radio
O2 Priority Tickets
Entered by ZenithOptimedia
Philips and Telegraph: 100 Days of Life-Changing Innovation
Entered by Carat & The Story Lab
A Digital Solution For Rugby’s Greatest Championship Accenture
Entered by Accenture
Caledonia Best & Sam Torrance - A Year of Golfing Heaven
Entered by Material_UK
Lucozade Sport Conditions Zone
Entered by Grey London
Marriott London 7s
Entered by MEC Access
Papa John’s & The Football League
Entered by Sportquake
PlayStation Schools’ Cup
Entered by HPS Jardine
SPORTS SPONSORSHIP - OVER £750K
BRAND SPONSORSHIP - OVER £750K
SPONSORSHIP CONTINUITY
Supported by Sport England and UK Sport
McDonald’s Fry Futbol
Entered by Arc London
10th Anniversary of Hackett London & Aston Martin Racing
Entered by Aston Martin Racing
Ryder Cup Sponsorship By Standard Life Investments
Entered by Standard Life Investments
American Express & Somerset House Summer Series
Entered by Momentum Worldwide
IRN-BRU: Born To Support
Entered by IMG
Stella Artois & The Open Championship
Entered by Momentum Worldwide
British Gas - principal partner of British Swimming since 2009
Entered by TVC Sport and Sponsorship
Mars: Win 1 0f 500,000 Personalised England Shirts
Entered by Octagon
The SSE Hydro and The SSE Arena
Entered by Material_UK
Dubai sponsors of Channel 4 Racing - “take a closer look”
Entered by Channel 4
O2’s Partnership With England Rugby
Entered by M&C Saatchi Sport & Entertainment
Volvo & Sky Atlantic
Entered by Sky Media
Rimmel London Sponsors Made In Chelsea
Entered by Channel 4
The Official Beer Supplier of The Championships, Wimbledon
- Stella Artois
Entered by Octagon
BRAND SPONSORSHIP - UP TO £750K
Tennent’s Lager - T in the Park
Entered by Material_UK
Caledonia Best & Sam Torrance - A Year of Golfing Heaven
Entered by Material_UK
THE ESA INTERNATIONAL SPONSORSHIP AWARD
Williams Martini Racing
Entered by Synergy Sponsorship
GRASS ROOTS SPORTS SPONSORSHIP
Supported by the Sport + Recreation Alliance
EE@Glastonbury: Festival Power Bars
Entered by Cake
Nissan Team GB & Paralympics GB Sponsorship
Entered by Fuse Sport + Entertainment
O2 & O2 - Take Your Place
Entered by AEG Europe
AIG Rugby Safety Awards
Entered by Octagon
Bank of Scotland Midnight League
Entered by Material_UK
Budweiser Club Futures
Entered by Octagon
ScottishPower National Youth Racing Series
Entered by ScottishPower
The McDonald’s Kit Scheme
Entered by Arc London
Vauxhall Youth Football Programme
Entered by Dentsu Aegis Network Sport & Entertainment
CORPORATE SPONSORSHIP
Accenture: Principal Sponsor of BFI Flare London LGBT Film
Festival
Entered by Accenture
BNP Paribas sponsorship of Anselm Kiefer at the Royal
Academy
Entered by Four Communications
DeutscheBike
Entered by Malaria No More UK & Deutsche Bank
Digital Revolution at the Barbican. Sponsored by Bloomberg
Entered by the Barbican
The BP exhibition, Vikings: Life and Legend
Entered by the British Museum
“What the artist saw” at the National Portrait Gallery
Entered by BP
Philips and Telegraph: 100 Days of Life-Changing Innovation
Entered by Carat & The Story Lab
Sponsored by the European Sponsorship Association (ESA)
American Express Invites - Live Nation Partnership
Entered by Momentum Worldwide
burn Energy Drink and the Lotus F1 Team partnership
“Collisions of Creativity”
Entered by Havas Sports & Entertainment
“What the artist saw” at the National Portrait Gallery
Entered by BP
HTC’s Sponsorship of The UEFA Champions and Europa
League
Entered by Fuse Sport + Entertainment
FIRST TIME SPONSOR AWARD
McDonald’s Fry Futbol - International Programme
Entered by Arc London
Cono Sur & Le Tour de France
Entered by Grand Central Creative
Royal London’s sponsorship of one-day cricket
Entered by Fuse Sport + Entertainment
Royal Naval Reserves Supersubs
Entered by MEC Access
Ryder Cup Sponsorship By Standard Life Investments
Entered by Standard Life Investments
The FIFA World CupTM Trophy Tour presented by Coca-Cola The Coca-Cola Company.
Entered by Havas Sports & Entertainment
The Galaxy 11 - Samsung
Entered by Samsung
BEST USE OF RESEARCH & EVALUATION
Sponsored By Smg Insight
The Vanarama Football Conference
Entered by Sportquake
Yorkshire Building Society Tour de France
Entered by the Yorkshire Building Society
adidas Team Messi
Entered by Iris Worldwide
Barclays Premier League & Portfolio
Entered by Iris Worldwide
Marriott London 7s evaluation
Entered by MEC Access
Panasonic & Sky Movies
Entered by Sky Media & Vizeum
Prudential Ride London - Sponsorship Evaluation
Programme 2014
Entered by Repucom
Weetabix’s Sponsorship of the Disney Channel
Entered by SPA Future Thinking
BEST USE OF PUBLIC RELATIONS
IN A SPONSORSHIP CAMPAIGN
SPONSORSHIP CONSULTANCY
OF THE YEAR - LARGE
Supported by the Public Relations
Consultants Association
Sponsored by ICON
Face to Face With The Arsenal Family Europcar
Entered by Sports At SMG
Jaguar - Innovation Partner to Team Sky
Entered by brandRapport
Lucozade Sport Conditions Zone
Entered by Speed Communications
PlayStation Schools’ Cup
Entered by HPS Jardine
Tennent’s Lager - T in the Park
Entered by Material_UK
The 2014 Ryder Cup
Entered by Grayling
MOST EFFECTIVE USE OF A TIGHT
BUDGET (UNDER £100K)
20th Century Fox’s X-Men Days of Future
Past takes over XFM
Entered by Vizeum & The Story Lab
AG Barr City Partnership With Glasgow
Life
Entered by Glasgow Life
•
•
•
•
Fast Track
Fuse Sport + Entertainment
Havas Sports & Entertainment
Octagon
SPONSORSHIP CONSULTANCY
OF THE YEAR - SMALL TO
MEDIUM
Sponsored by ICON
• National Schools Partnership
• Material_UK
• SPP Media
THE BARRIE GILL AWARD
FOR MOST PROMISING
YOUNG SPONSORSHIP
EXECUTIVE
Lexar by Micron - A win-win partnership
with the FIA World Rally Championship
Entered by Sine Qua Non International
Ray-Ban presents The Order of Never
Hide
Entered by Fuse Sport + Entertainment
SPONSORSHIP INNOVATION
20th Century Fox’s X-Men Days of Future
Past takes over XFM
Entered by Vizeum & The Story Lab
Citroen #DrivenByBeauty
Entered by OMD
EVENTS
EVENING’S
HOSTED BY LORD MICHAEL DOBBS,
member of the House of Lords and author of
House Of Cards, now an acclaimed TV
series on Netflix
Awards presentations to category winners
Sponsored by the European Sponsorship
Association
Caledonia Best & Sam Torrance - A Year
of Golfing Heaven
Entered by Material_UK
Castello and Classic FM Live
Entered by Carat & The Story Lab
EVENING’S
Launched in memory of a pillar of
our profession, Barrie Gill, this Award
recognises the rising stars in the
industry.
The winner (aged 27 or under) will be
someone who has taken his or her role
beyond the expected. For full details
on the ESA CPD programme including
the ESA Diploma, please visit www.
sponsorship.org
The Barrie Gill Award For Most Promising Young
Sponsorship Executive
Sponsorship Personality of the Year
Sponsorship of the Year Trophy
Presented to one outstanding winner from the individual
categories
O2’s Partnership With England Rugby Wear The Rose
Entered by M&C Saatchi Sport &
Entertainment
Castello and Classic FM Live
Entered by Carat & The Story Lab
Pay bar in Whitehall Suite
MENU
AWARDS SPONSORS
ESA
ESA is the professional association of the sponsorship industry with members
throughout Europe. It exists to inspire, educate and raise standards within the
sponsorship and wider industry. The Association believes in the power of sponsorship
to inspire more engaging marketing. ESA runs a part-time online sponsorship diploma,
organises training and education events, provides access to best practice material
and is working to develop the next generation of marketers.
ICON
ICON has over 60 years’ experience in bringing brands to life. We specialise in
delivering branded environments and live experiences for our clients in sport, public
sector, corporate, commercial and retail environments. With a global reach, ICON’s
work has been seen by half of the world’s population. Always striving to innovate and
amaze, we create a lasting impression for your customers.
Chilli Spiced Salmon Cake, Thai Asparagus and
Tomato Salad, Watercress Aioli
Baked Rump of Lamb, Rosemary and Garlic Fondant
Potato, Seasonal Vegetables, Redcurrant Jus
INKERMAN
Inkerman is a distinctive British Brand specialising in a range of beautifully designed
corporate and personal gifts and offering a bespoke service producing gifts, trophies
and awards to your requirements. Inkerman is the designer and sponsor of the 2015
UK Sponsorship Awards.
SMG INSIGHT
SMG Insight / YouGov provide a fresh approach to sports and sponsorship research and
consultancy, bringing together YouGov’s in-depth knowledge of consumer insights and
relationship with brands with SMG’s understanding of sponsorship and rights ownership.
A new generation sports research company, enabling world-leading sports governing
bodies, sponsors and sports investors to meet their strategic and business objectives.
Mango and Milk Chocolate Dome, Almond Crisp
Fresh Filter Coffee or Tea and Petits Fours
(Vegetarian Options as Pre-Ordered)
SPONSORIUM
Sponsorium offers PerforMind™ as a software-as-a-service product you access through
the Cloud. PerforMind™ is the most effective, robust sponsorship and community
investment evaluation solution in the market. Contact Mark Cornish for more
information - mark@sponsor.com
REDBRAND SPECIALIST SPEAKERS
Specialist Speakers is delighted to support the UK Sponsorship Awards 2015 and to
present Lord Dobbs of Wylye as our host for this evening. Michael Dobbs created
House of Cards for the BBC in 1990. In 2015 Kevin Spacey and Robin Wright star in the
third Netflix season.
Lord Dobbs is one of hundreds of Specialist Speakers, from global celebrity names to
exclusive policy experts. Conference speakers, business speakers, politics, finance,
banking, technology, branding, PR, social media and communications. For every
kind of major event, for keynote, motivational, and for after–dinner speakers - the
expert who knows and understands your sector is at specialistspeakers.com
AWARDS SUPPORTERS
ACTIVATIVE
Activative is a sponsorship activation intelligence and
insights company that help clients – rights owners, brands,
agencies and professional services - stay at the forefront of
this evolving landscape. Through consulting, monitoring and
publishing, we focus on emerging strategies and tactics,
original and innovative ideas, future facing media and new
technologies across the sponsorship and partnership space
- from sports, music, arts and culture, to education, ecology,
cause and corporate social responsibility.
ARTISTA
Artista’s dedicated professional front of house team
can assist your event whether it is a product launch,
conference, major sporting event, private dinner or
charity party. Our reputation has been built on supplying
an intelligent team who do more than just ‘look the part’.
Please do not hesitate to pick up the phone (01488 648763),
or visit our website www. artistaevents.com and read for
yourself the testimonials from some of our regular clients:
www.artistaevents.com/testimonials
ARTS & BUSINESS
Arts & Business sparks new partnerships between commerce
and culture. We connect companies and individuals to
cultural organisations and provide the expertise and insight
for them to prosper together.
CORPORATE CITIZENSHIP BRIEFING
Corporate Citizenship Briefing: News and analysis on
responsible and sustainable business
CCBriefing is probably the world’s longest-running regular
publication on responsible and sustainable business issues.
Sign up at ccbriefing.com or follow us @CCitizenship to
receive daily news roundups, as well as insights and analysis
from our experts and guest writers.
INCORPORATED SOCIETY OF BRITISH ADVERTISERS
ISBA is the Voice of British Advertising, protecting over 400
members’ freedom to advertise responsibly, and enhancing
their advertising effectiveness to provide real commercial
benefits.
ISPORTCONNECT
iSportConnect combines social networking, an in-depth look
at the latest sports business news and the market data, listings
of events and jobs as well as market analysis to provide a onestop shop for the sports business.
Bringing together sports professionals, iSportconnect provides
a community where all the essential components of the
industry can be found and utilised.
THE PUBLIC RELATIONS CONSULTANTS ASSOCIATION
The Public Relations Consultants Association is the
voice of public relations consultancies in the UK and
represents over 70 per cent of fee income for UK public
relations consultancies. All members have to pass the
independently-audited Consultancy Management
Standard, a quality mark of sound business, professional
management and strong creative capacity. For more
information please visit www.prca.org.uk
SPORTCAL
Sportcal is the essential resource for anyone in the business
of sport. We have been at the forefront of sports market
news, data, analysis and insight for over 23 years. Sportcal
is the most comprehensive provider of sports market
intelligence worldwide. Our product suite includes; News,
Calendar, Directory, Media, Sponsorship, Events and
Bidding. We also publish a quarterly magazine and a range
of publications.
THE SPORT & RECREATION ALLIANCE
The Sport and Recreation Alliance (formerly the CCPR) is
the umbrella organisation for 320 national governing and
representative bodies of sport and recreation.
Its members, who range from The FA to the Ramblers,
represent 150,000 clubs and around 8 million regular
participants across the UK.
SPORTSPRO
SportsPro is the industry-leading B2B media company
covering the commercial, political and organizational
aspects of sport. Personality-led and feature-driven, the
monthly Magazine is complemented by a comprehensive
sports industry Website, News App and Global Conferences.
Offering top-level behind the scenes insight and in-depth
profiling of the industry’s leading figures, SportsPro is now
seen as an essential tool for executives and investors across
every sport and on every continent.
SPORTBUSINESS GROUP
SportBusiness Group is committed to enhancing the
effectiveness and profitability of businesses working in the
sports industry by delivering timely, accurate, authoritative
and actionable data, insight and analysis. Dedicated
teams of experts, each immersed in their specialism,
provide hard-to-get data and informed analysis of the
sports media and sponsorship sectors for two services: TV
Sports Markets and Sports Sponsorship Insider respectively.
Across the group, we analyse all the best practice across
the sports industry and with unmatched access to the
people whose decisions shape the industry, it enables us
to create the clearest and most coherent picture of the
entire sports business sector through our flagship service
SportBusiness International.
SPORT ENGLAND
Sport England is focused on helping people and
communities across the country create a sporting habit
for life. We will invest over £1 billion of National Lottery and
Exchequer funding between 2012 and 2017 in organisations
and projects that will:
• Help more people have a sporting habit for life
• Create more opportunities for young people to play
sport
• Nurture and develop talent
• Provide the right facilities in the right places
• Support local authorities and unlock local funding
• Ensure real opportunities for communities.
THINKBOX
Thinkbox is the marketing body for commercial TV in the UK,
in all its forms – broadcast, on-demand and interactive. Its
shareholders are Channel 4, ITV, Sky Media, Turner Media
Innovations and UKTV, who together represent over 90% of
commercial TV advertising revenue through their owned
and partner TV channels. RTL Group and Virgin Media are
Associate Members and Discovery Channel UK, UTV and
STV also give direct financial support.
Thinkbox works with the marketing community with a single
ambition: to help advertisers get the best out of today’s TV.
THINK! SPONSORSHIP
Think!Sponsorship delivers sponsorship intelligence to the
UK sponsorship marketplace. Our products and services
are used by sponsors, sponsorship agencies & sponsorship
seekers from across the sports, arts, charity, entertainment,
broadcast, local council, music & media sectors.
UK SPORT
UK Sport is the strategic lead body for high performance
sport in the UK. It invests Exchequer and National Lottery
funds in Britain’s best Olympic and Paralympic sports and
athletes to maximise their chances of success on the world
stage. To find out more about UK Sport please visit www.
uksport.gov.uk/
Supporters
THE SPONSORSHIP NEWSLETTER
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weekly Sponsorship Newsletter. Simply email news@sponsorship-awards.co.uk. Or follow us on Twitter @sponsnews.