Designblok Premier Fashion Week

13
7. – 13. 10.
’13
Designblok
Prague Design
and Fashion Week
Established in 1999, the international exhibition
of design presents current Czech and foreign
designs in the most prominent showrooms and
galleries in Prague. Located within exceptional
architectural buildings in Prague, the Designblok
Superstudios represent the focal point of all
the events; producers and designers from all
over the world present their special installations
within an area of over 10,000 m2. Traditionally,
Designblok covers fashion and includes the
Designblok Fashion Week, where top Czech and
foreign fashion designers present their work.
Designblok has been included among eight
top-priority events in the city of Prague. The 15th
year of Designblok will take place from October
7–13, 2013.
“The entire professional public agrees that Designblok is beneficial for Czech applied arts and that its quality constantly
increases. Many experts say that Designblok, the most important Czech designer event, has the potential to become
more essential than Design Week in Vienna and the DMY in Berlin.”
(Kateřina Kadlecová, Reflex 40 / 2010)
“Do not run away. After Tuesday, one will not be able to hide anyway. The city will be full of design. Design will permeate
the city. The city is the theme of this year’s Designblok, the city as the pivot of life and inspiration. Thus, Prague will
transform into the City, which is full of the most ordinary and unbelievable objects and spectacles, into a fast,
evanescent, and unforgettable city, into a city that is both playful and perhaps gray and indistinct. In short, Prague will
be everything a city and design can be.”
(Barbora Ševčíková, czechdesign.cz, October 2011)
“Prague scores at the expense of London. Designblok is huge and better. (…) One does not have to go to Vienna or
London to see new designs in the field of fashion, lights, and glass. Designblok – the biggest show of design in the
Czech Republic, which ends on October 10, surpasses London and Vienna with enthusiasm and the number of young
designers, plus Czech and foreign companies.”
(Alena Řezníčková, idnes.cz, October 9, 2010)
“Presenting the current Czech and world design, Designblok is a unique event of its kind in our country. Thus, the public
has an opportunity to see designs made by both young designers and established stars. Designblok is modern,
progressive, and cool.”
(Daniela Peštová)
“A couple of years ago, Designblok was a very specialized and pronounced exhibition event for a few experts, brands,
and visitors. However, times have changed. The past several years have shown that Designblok ranks among the most
significant autumn events attended by students, young people, families with children, and experts. (…) Designblok has
initiated successful careers for many designers. Designers such as Lucie Koldová, Klára Šumová, the brand of Rozbíjím
se, and other artists have won acclaim at this event.”
(Adam Štěch, Lidové noviny, October 6, 2012)
Gala opening,
Church of St. Simon and St. Jude
Premier Gala,
Church of St. Simon and St. Jude
Gala opening,
Superstudio Clam-Gallas Palace
Press conference,
Mayor’s Residence
Designblok podium,
design: Maxim Velčovský, Václavské náměstí
Designbok in numbers:
1999
14 exhibitors, attendance less than 1,000
2000
22 exhibitors, attendance less than 2,000
2001
28 exhibitors, attendance ca 5,000; first promotion campaign targeted at the public
2002
38 exhibitors, 12 media partners, first accompanying programme
2003
78 exhibitors, Česká spořitelna became the general partner of the accompanying programme, with an attendance of 9,460 visitors.
Designblok as a whole had an attendance of 14,000 visitors.
2004
92 exhibitors, total attendance of ca 19,000 visitors; advertising campaign exceeded CZK 5,000,000
2005
107 exhibitors, first Professionals’, first Designblok awards and first all-year guide to the world of design and guide entitled
Design Guide.
2006
125 exhibitors, Superstudio visited by 14,000 people, total attendance exceeded 25,000 visitors; advertising campaign exceeded
CZK 10,000,000.
2007
141 exhibitors (60 companies, 60 designer studios and schools, 21 fashion designers), 177 events all across the city,
70 rejected projects. Superstudio visited by 17,000 people; total attendance nearly equalled 30,000 visitors.
2008
202 exhibitors (77 companies, 88 designer studios and schools, 37 fashion designers), 213 presentations at 83 location across
Prague. Two Designblok Superstudios for the first time, visited by 18,000 people. Designblok Fashion Week as part of the 10th year.
Total attendance of 32,000 visitors.
2009
212 exhibitors. Record-breaking Superstudio area of 6,000m² visited by 21,000 people. Over 38,000 people attended
the programme in the city.
2010
40 locations visited by more than 38,000 people. Over 23,000 visitors came to see the Superstudio with its exhibition program
and fashion shows. The presentation of Czech manufacturers was exceptionally powerful.
2011
220 presentations, exhibitions, and shows at 59 locations throughout the city of Prague, including two Superstudios. 94 showrooms
and manufacturers, 89 designer studios, plus 18 fashion designers and brands. The Superstudios were visited by 25,700 people;
3,900 visitors saw Fashion Week shows. Total attendance at all events throughout the city exceeded 40,000 visitors.
2012
234 presentations, exhibitions, and shows at 58 locations all across Prague. 145 events were part of Designblok. The participants
included 89 interior design companies, 44 designer studios, plus 52 fashion designers and brands. Designblok included two
Superstudios and the newly launched Openstudio devoted to the lab of contemporary design, designers, schools, and visions.
Total attendance reached 42,000 visitors; 28,000 of them visited the Superstudios and the Openstudio. The Designblok Premier
Fashion Week shows attracted a record number of 5,800 visitors.
Designblok Program:
Honorary Board of Designblok:
Eva Jiřičná, Architect
Helena Koenigsmarková, Director of the Museum of Decorative Arts in Prague
Daniel Heler, Member of the Board of Directors and Deputy Chief Executive Officer of Česká spořitelna, a.s.
Liběna Rochová, Fashion Designer
Michal Froněk, Olgoj Chorchoj, Designer
David Řezníček, Director of Konsepti
Libuše Šmuclerová, General Manager of Ringier Axel Springer ČR
Jindřich Smetana, Architect and President of the AAAD in Prague
Karel Ksandr, General Director of the National Technical Museum in Prague
The Designblok program takes place in selected showrooms and galleries all across the city. Apart from these locations, the so-called
Designblok Superstudios serve as the key centers of events.
Administered by Designblok organizers, the Designblok Superstudio serves as an exhibition space for the purpose of special exhibitions
and presentations from exhibitors that are selected based on submitted projects. The Superstudio is reserved exclusively for exhibitors and
distributors who operate in the field of furniture design, interior accessories, lights, and other sectors of design.
The Designblok Openstudio, with the subheading of the Lab of Contemporary Design, is a space devoted to presentations of prototypes,
experimental projects, exhibition concepts of designers, designer studios, and brands from the entire spectrum of contemporary design
(product design, fashion design, jewelry design, and graphic design). The Openstudio also houses presentations of designer schools, the
regular Designblok Talent Cards exhibition of selected talented designers, and profile exhibitions of selected Czech and foreign studios.
The program of Designblok Premier Fashion Week is concentrated in selected boutiques, the Openstudio (installations and
presentations), and primarily the Church of St. Simon and St. Jude, where fashion shows of Czech and foreign fashion designers and brands
take place. Other integral parts of Designblok are the Professionals’ Day that takes place on Monday – on this day the Superstudios are open
only to the professional public (architects, designers, VIP clients – developers, investors, journalists); the gala opening of the Superstudios and
the Openstudio; the Editors-in-Chief Awards; the Designers Talk and Fashion Talk debates; and the closing Premier Gala.
Česká spořitelna has been the General Partner of Designblok for 10 years, since last year under its brand of Erste
Premier for luxury clients.
“All day yesterday was in the spirit of Designblok. All the exhibitors had exhibition openings in the three buildings.
The evening was crowned with a gala dinner that will, no doubt, rank among the best events of this year. (…) However,
fabulous dresses and famous faces were left standing by the program, which was not very long, yet highly interesting.
When the door of the small reception room opened, we entered the beautiful space of the Church of St. Simon and
St. Jude, in the middle of which were white cubes covered with white linen. As the altar glittered with gold, merely being
present there was an experience in itself.”
(Petr Jansa, invogue.cz, October 2, 2012)
“Commercial presentations of new designs from Czech and foreign brands, fashion shows, exhibitions, lectures by
designers, cocktail parties, and other events are open to the public, whose interest grows every year. However, the most
significant benefit for exhibitors is primarily the powerful media, marketing, and business impact of Designblok.”
(Kateřina Kadlecová, Reflex, 2011)
Le Bon
DuPont™ Corian®
Designblok 2012
Superstudio Kafkův dům
TON
AquA TRADE
IKEA
Gallery Art for Children
Domesi Design
Brokis
SIMPLE
Designblok 2012
Superstudio Clam-Gallasův palác
PIRSC PORCELAIN
quBuS
Lasvit
Brother & Duck
STOCKIST
Vienna Design Week Embassy
Jan Plecháč & Henry Wielgus
Designblok 2012
Openstudio Šporkovský palác
Note design
Lasvit by Nendo
Designblok Talent Card
ANTIPEARLE
Monika Drápalová
ŠKODA AuTO a Vitra
Designblok Premier Fashion Week:
Fashion has been an integral part of Designblok since its first year. However, its scope has achieved the extent of international fashion weeks.
Apart from presentations in boutiques, galleries, and Designblok Superstudios, the event also offers a program filled with fashion shows of
the entire elite of Czech designers complemented with a range of world brands and international guests in a single space. The event took
place in the Municipal House in 2011. Last year, it was located in the Church of St. Simon and St. Jude.
In 2013 the Designblok Premier Fashion Week spring was established as well. The first venue took place in March, 21 – 24th, 2013
at Křehký Gallery.
“Even though I always take part in Designblok only as a guest, I have been proud of this event since its start.
Experiencing the excitement of a collector or a hunter, I rove among exhibitors and often leave with some swag – no
matter what it is, glass, ceramics, fashion, or designer chocolates. However, fashion is what interests me most at this
event. Since I believe in Czech designers and their world repute, I am happy that they have this exceptional opportunity
to present their fashion designs and show that quality is to be found directly among them. Thus, I am extremely proud to
be able to officially support this event and can hardly wait to sit at all the fashion shows that my schedule will allow me
to watch.”
(Aňa Geislerová)
Preparatory Committee for Premier Fashion Week Consisted of the Following Members:
Liběna Rochová, Fashion Designer
Jana Zielinski, Director of Profil Media
Saša Jány, Director of Elite Model Management
Jan Králíček, Fashion Consultant for ELLE
Martina Lewis, PR Manager
Jiří Macek, Creative Director of Profil Media
Zdenka Imreczeová
Designblok Premier Fashion Stage,
Church of St. Simon and St. Jude
ELLE Talent Card, Miroslav Sabo
Hana Zárubová
Designblok Premier Fashion Week 2012
Klára Nademlýnská
Liběna Rochová
Denisa Nová
Timoure et Group
Premier Gala
(Selected) Interior Designa and Lifestyle Brands
Presented at Designblok:
AQUA TRADE, Artek, Artemide, Ateh, Baccarat, BaSys, Bulb, Design Bath SE, Hansgrohe, Kartell Flag Store, Konsepti, Křehký, Lladró, Moser,
Nespresso, Nike, Qubus, POLSTRIN DESIGN, Poltrona Frau Group, praguekabinet, Preciosa Lighting, Puma, STOCKIST, SUPERSTORE,
TECHO, Tichelaar Maakum, Veuve Clicquot, Vitra
(Selected) Fashion and Jewelry Brands
Presented at Designblok:
Adidas, Beldafactory, bohéme, Carollinum, Denisa Nová, ESCADA, FREY WILLE, Giorgio Armani, Hana Zárubová, Hermés, Liběna Rochová,
Louis Vuitton, Klára Nademlýnská, Max Mara, Melissa, Miroslav Sabo, Monika Drápalová, Muset, Roberto Coin, Simple, Spijkers en Spijkers,
Sruli Recht, Swarovski, TATIANA – Taťána Kovaříková, Timoure et group, Toni&Guy, Guerlain, Chatty, Zdeňka Imreczeová, Zuzana Kubíčková
(Selected) Designers and Designer Studios
That Regularly Exhibit at Designblok:
Ateliér Pelcl, Boa design, Daniel Piršč, Gabriel Vach, Jakub Berdych, Klára Šumová, Lucie Koldová & Dan Yeffet, Maxim Velčovský, Olgoj
Chorchoj, Rony Plesl, Rozbíjím se, Zdeněk Vacek & Daniel Pošta, Tobyšlo
(Selected) Foreign Guests at Designblok:
5.5 designers, Werner Aisslinger, Gijs Bakker, Erwan Bouroullec, Barber Osgerby, Matali Crasset, Konstantin Grcic, Alfredo Haberli, Ineke Hans,
Makkink & Bey, Richard Hutten, Jasper Morrison, Radi designers, Patricia Urquiola, Marcel Wanders
Rossana Orlandi
Furniture installation by Patricia urquiola, Konsepti
Designblok 2012 Attendance:
Total attendance, including exhibitions and showrooms located all across the city: 42,000
Superstudio and Openstudio attendance: 28,510
Attendance at Designblok Premier Fashion Week shows: 5,800
Visitor structure in the Superstudios:
Adults: 7,020
Accredited guests and guests invited by exhibitors: 5,530
Journalists: 380 (30 of which were from abroad)
VIPs (opening, exhibition openings, other events): 6,550
Students: 5,354
Group admission: 3,676
Invited visitors, accredited persons, and VIPs:
Architects, designers, developers, and proprietors of the most prestigious showrooms of designer products in the Czech Republic, Czech
and foreign media, fashion designers, art and design collectors, directors of international design festivals, directors and curators of important
Czech and foreign institutions, prominent politicians, important clients of participating companies and designers
Events by Invitation Only: VIP and business cocktail parties in individual showrooms, presentations, and stores; exhibitions; the Designblok
gala opening party, Premier Gala
Age group 0-26: 9,030 (32%)
Age group 26 and above: 19,480 (68%)
Students
32 %
68 %
Adults
Designblok Promotion:
The international advertising campaign is mainly focused, year-round, on the region of Central Europe. Among the media partners, one can
find not only leading Czech media, but also a range of key magazines from the field of design, such as Icon, Frame, H.O.M.E.,
www.dezeen.com, and www.designboom.com. Designblok events serve as an essential source of information for the year-round work of
Czech media, including TV companies led by Czech Television.
“I am proud that ELLE is a media partner of Designblok Premier Fashion Week, for it is one of the most prestigious,
sensible and interesting events in our country.”
(Andrea Běhounková, ELLE)
“The biggest festival of design has definitely grown up, which is reflected in the names of participants and guests and
also in the events that take part all across Prague during Designblok week. World stars not only put in brief appearances
at the gala opening, but also give lectures and present their work.”
(Alena Řezníčková, idnes.cz, October 4, 2012)
On the occasion of Designblok, special printed materials are published, i.e. the program booklet (10,000 pcs), DesignGuide – the guide to
new designs, showrooms, stores, and hotels (30,000 pcs), and Designblok News (30,000 pcs).
Outdoor:
CLV campaign focused on the city of Prague and D1 motorway: euroAWK, JC Decaux, Museum of Decorative Arts in Prague
Printed Ads:
Hospodářské noviny, ELLE, Reflex, Art and Antique, Architekt, ERA21, Flash Art, Marianne Bydlení, H.O.M.i.E., Dolce Vita, Design & Home,
Magazín Víkend Hospodářských novin, Magazín Proč ne?!, Hospodářských novin, Domov, ONE, Atrium (SK), Designum (SK), H.O.M.i.E. (Sk),
H.O.M.E. (D, A, H, Cro, Slo)
Internet Ads:
Designmagazin.cz, Designguide.cz, Czechdesign.cz, protisedi.cz, ihned.cz, invogue.cz, expresradio.cz, Radio1.cz
Media Partners:
Hospodářské noviny, Czech Radio, Czech Television, ELLE, Reflex, Architekt, Art+Antiques, Design&Home, Dolce Vita, ERA21, euroAWK,
Flash Art, H.O.M.i.E., Marianne Bydlení, DesignMagazin.cz, DesignGuide.cz, Czechdesign.cz, iHNED.cz, invogue.cz, protisedi.cz, Radio 1
Foreign Media Partnes:
Atrium (sk), DAMn° (be), Designum (sk), Designboom (it), Dezeen (uk), Flash Art, H.O.M.i.E. (sk), H.O.M.E. (au, hu, de, cro, slo)
Special Promotion:
Designblok insert as part of Reflex weekly
Special ELLE newspaper on the occasion of Designblok Premier Fashion Week
Organizers of Designblok, Prague Design and Fashion Week:
Profil Media s.r.o., Osadní 35, 170 00 Praha 7, tel.: +420 267 990 543-6
www.profilmedia.cz, info@profilmedia.cz
Partners:
General partner:
Main partner:
Designblok ’12 is supported by following institutions:
Ambasciata d´Italia
Praga
Istituto Italiano di Cultura
Praga
Designblok Talent Card Exhibition support:
MEN by ZOOT support:
Official suppliers:
Main media partners:
Media partners:
H.O.M.i.E.
Foreign media partners:
H.O.M.i.E.
H.O.M.E.