How To Promote and Sell Your Yearbook

How To Promote
and Sell Your
Yearbook
Strawbridge Studios, Inc. Yearbooks Support Material
G
reetings from Strawbridge Studios. We are excited to be
publishing your yearbook! We know how important each yearbook
is for the students to remember their classmates and school experiences.
We also know that an important part of your job is to sell all of the
yearbooks your school has ordered.
P
lease read over this guide for tips and information regarding the
yearbook sales process. Thank you for choosing Strawbridge Studios
and good luck selling your books this year!
Simplifying The Yearbook Sale
y
g
e
le
s
St
ra
t
Simple planning will make your yearbook sale run
How will you
smoother and minimize effort. The yearbook will be
Effectively sell the
promoted more effectively, ultimately maximizing
your sales. It is our hope that the following
most yearbooks possible
will provide you with some basic insights
which will help you create an efficient
Structure Your Sales Campaign
and streamlined sales plan which
Simply sending home yearbook ordering envelopes with students at the
sells books and works well with
beginning of the school year most often results in the envelopes being lost or
Strawbridge Studios.
forgotten. Use email, web, and PTA meeting announcements to inform and remind
parents about the yearbook before distributing the order forms, and then continue to remin
them.
Create Yearbook Sale Awareness
Sa
The key to an effective sales campaign is being seen and heard. Concentrate on reaching parents using
newsletters, email, and websites. Incorporate posters, displays, and morning announcements, to create interest w
students. Clearly communicate the vital information: What you are selling, when and where you are selling
it costs, and how to buy it. Here are a few other simple but effective mechanisms that can be employed to g
attention of your target buyers.
• Make morning announcements and involve homeroom teachers in reminding students to order.
• Reveal proof pages of the book in progress in displays and web pages. Point out the students that appea
pages to create personal interest among parents and students.
• Organize cover contests and students interviews. Put student art and quotes in the yearbook to incite intere
students.
• Set up a Yearbook table during school events or at PTA meetings to make everyone aware that
Do you
is NOW!
• Utilize the Reminder Flyers available online to keep students and parents engaged a
have everything
deadline and purchase price.
R
ur
o
s
e
ces
you need?
Promotion Material
Marketing Your Book
Now that parents and students are aware of the yearbook sale, point out t
it so valuable to them. A yearbook offers memories, school pride, a celeb
of a school year. A yearbook is special because it is a one time offer of
QR codes! This recent yearbook feature allows students to access a grea
Envelopes
augmenting the sales appeal of your yearbook. This feature allows yo
You will be provided with yearbook ordering envelopes if requested.
your end of school events allowing you to distribute your books on sc
uplaod the images and videos later! Don’t miss out distributing boo
Sales Report
learn more about the QR codes for your book, contact ybsupport@s
Strawbridge Studios will provide several posters and flyers to
assist you in your yearbook sale promotion if requested.
Download this form below. Use it to track all of your orders at school.
Use a column to the right to document payment received.
http://www.strawbridge.net/wp-content/resources/Order%20
tracker.ods
Online Order Tracking
http://www.imagequix.com/exec/orderReports/ssYB.php
Your 6 digit school number is your access code!
Personalize Your Yearbook
Offer a personalization option to your students for an additional cost
Personalized books require more detailed attention to your order track
must be submitted at the deadline or during initial book submission to g
following file to document and submit these orders. http://www.straw
Timing and Location
Considering timing and location is an aspect of a sales campaign which may
Additional Resources
http://www.strawbridge.net/yearbooks/resources/
display or flyer; remember to place them in the high traffic areas of the school. Place
Similarly, sales booths are most effective at the school entrance and in front of the sch
Contact ybsupport@strawbridge.net so that we can
events
or avoid conflicting events. Many school events such as field days, fall festivals, sp
supply you with any materials you
for selling yearbooks.
might need.
nag
em
en
t
d
emind
S a le M a
u
he
ble?
How will you sell all of your books?
How will you keep Track of the orders?
The Importance of a Pre-Sale and Online Ordering
Selling books before they are printed allows you to order the exact amount of books that you will need. It will
minimize unwanted surplus or shortage of books.
Sales Report
You are the manager of the sale! Filling out the sales report will help you keep track of all your check and money
order sales. This, combined with the number of online orders, will provide you with a concise list of orders so you
can let us know how many books you’ll need us to deliver. Document all orders and confirm payment as soon as
they are received. Strawbridge may not be able to retrieve information or confirm individual’s payments.
Personalization Tracker
In the event that you sell out of books, it is possible to place a re-order with no mininum order requirements. You
will be charged the original price of the books, a $10.00 service fee, plus shipping and handling. Delivery will
take two or three weeks for softback books. Delivery may take up to 4 weeks for hardback and perfect bound
books.
that the time to purchase
ed and aware of the
Strawbridge Studios, Inc. will not buy back any books which are not sold. Since yearbooks are
often not ready for print until the end of the school year,
there is usually very little time to sell unsold
books. It is highly recommended that
Planning
books be pre-sold and that adequate
time is reserved for selling extra
distribution is
books.
bu
interest and involve
No Buy Back Policy
tri
ppear on the
Re-Ordering Books
ti o
n
Dis
ing
erest with
lling it, what
to get the
Filling out the Personalization Tracker will help you keep track of all your Personalization orders. This finalized list
(including all envelope and online orders) must be submitted to YBSupport@strawbridge.net along with the first book
submission to guarantee delivery at the requested date.
a
must!
• Don’t forget to include Online Orders!
• Track orders by keeping concise records
with the Sales report.
• Promote the distribution event and use it to sell
unsold yearbooks.
• Personalized books will require more planning.
• Schedule a book signing day. Inform parents
so that they will be encouraged to buy a book for
their child.
• Have your completed Order trackers on hand
to distribute books to Students who pre-ordered
cost to increase interest in their yearbook.
first!
tracker. All personalization orders collected in school and online
• If you need more books, Call or email
n to guarantee the delivery of the yearbook at requested date. Please use the
YBSupport@strawbridge.net to place a
strawbridge.net/wp-content/resources/Personalization%20Order%20Tracker.ods
Reorder!
out the attributes of the book which make
celebration of community, and a commemoration
fer of an extremely limited edition. Take advantage of
a greater volume of images and video, greatly
ws you to submit your book for printing BEFORE
on schedule. Place a QR code in the book and
books to students before the end of the year! To
ort@strawbridge.net.
may seem obvious but greatly affect sales if ignored. When placing posters or any kind of
Place a poster or banner which will capture the attention of parents during pick up and drop off.
e school office. Be sure to consult a school calendar to either take advantage of scheduled school
s, special breakfasts, or dinners bring out parents as well as students, creating perfect conditions
Keys to a simple, effective
yearbook sale
Use posters, Flyers, Announcements, Email,
and Webpages to promote your book.
Utilize School events to Get The attention of
Parents and students.
Use pre-sales and online ordering to sell as
many books as possible before ordering.
Keep track of all money and orders by filling
out the sales reporT.
Keep track of all personalization orders by
using the personalization tracker.
Have a plan for distribution and Promote a
Book signing day to encourage parents to buy
their child a book.
Give yourself enough time to sell extra
books -there is a no buy back policy.
Distribute books to parents/Students who
pre-ordered first before selling to others.
Visit our site online for multiple resource
materials.
http://www.strawbridge.net/yearbooks/resources/
email or call YB Support for assistance!
ybsupport@strawbridge.net or 800-889-6092
FL10068-1617