Get INSPIRED By - in

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Get INSPIRED by
TRENDS
!
Sept 25th, 2014 - Shanghai
Introduction
 INFORMATION ET INSPIRATION, created in 2003, is a unique cosmetic trend
consulting agency based in France & specialized in Asian markets
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Monitor markets
-
Collect new products in situ
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Spots key trends and emerging ones
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Provide consumer understanding
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Support new product/ concepts development
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Hold creativity meetings
-
Offer guided tours
-
…
Florence BERNARDIN
0033 1 4724 7570
www.info-inspiration.com
f.bernardin@info-inspiration.com
sept 2014
2
Introduction
 How do we work ?
The results of our analyses and presentations we can provide you, come from:
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Qualitative market studies from products, retailers, ad campaigns, websites…
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Daily follow-up of press, blogs…
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A unique international team and locally on markets
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A real product knowledge from consumer’s point of view
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An eye on all new concepts & approaches
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…
sept 2014
3
Introduction
Get inspired by worldwide global trends
sept 2014
4
Introduction

Beauty is all about ancestral techniques from far away … mainly about
skin tone, lip tone and hair
sept 2014
5
Introduction

Different ideal images of beauty
sept 2014
6
Introduction

Different ideal images of beauty
sept 2014
7
What are we going to look at ?
 Some major trends such as:
- Lack of time
- Quest for well-being
- Positive aging
- New minimalism
- Optimism & generosity
- …
sept 2014
Allure – Korea
8
No time
 Quicker, faster, longer …
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Personal Digital Assistants (PDAs),
computers, email, cell phones and
pagers all compete for attention.
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Work mentality takes priority over
personal responsibilities
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Longer commuting time
o Golden night time
o Time saving
o Shorter beauty routine
o New efficacy
o …
sept 2014
9
No time
 From Shinagara cosme to Mist addict , mobile cosmetics
 Skincare everywhere, any where, easy to use
KOSE, COME DECORTE
VITA DE REVE HERBAL VITALIZING
LOTION MIST
50g , 1680 yens
MINI FACIAL STEAMER with
mobile phone style
Convenient, anytime and
anywhere, easy use:
KANEBO, EVITA
FIRSTAGE BEAUTY CARE MIST
130g , 1680 Yens
sept 2014
10
No time
 But all night !
 Sleeping pack, mask and cosmetics Japan, Korea, China
 Sliming Night in Europe
AMORE PACIFIC
LANEIGE
WATER SLEEPING PACK EX
80ml, 30000KRW
ELANCYL
CELLU SLIM NUIT
250ml 31,90 E
sept 2014
11
No time
 All in one
 Japan/Korea/China
DR CI:LABO
AQUA COLLAGEN GEL
SUPER MOISTURE EX
ZA COSMETICS
AMINO MINERAL REFRESHING GEL
50g, 1050 yens
IT’S SKIN
DEAR MY MUSE LIQUID
ROUGE
3.1g, 11500KRW
sept 2014
12
No time
 Sheet Mask 3D, for feet , for nails, for body
 Japan / Korea/China
INNISFREE
SPECIAL CARE MASK FOOT
10g, 2500KRW
INNISFREE
LG BEYOND DAMAGE THERAPY
SPECIAL CARE MASK HAND
SHINY HAIR MASK
20g, 2500KRW
15ml, 3600KRW
HOLIKA HOLIKA
S-BODY MAKER
JIGGLING PATCH
2900KRW
sept 2014
13
No time
 All in one
 Cleansing turns into a one second action , thanks to Micellar water &
still with a cotton pad
BIODERMA
CREALINE H2O
100ml - 250ml – 500ml
4E – 7E - 13E
ADERMA SENSIFLUID
LAIT MICELLAIRE
200ml - 400ml
9 – 10E
AVENE
LOTION MICELLAIRE
200ml - 400ml
9E – 14E
sept 2014
14
No time
 Multi-action from cleansers to shower
LENOR JAPAN
RAFRA BALM ORANGE
100g, 3150 yens
10/09/2012
NIVEA
LAIT CORPS SOUS LA DOUCHE
MOISTURIZING & NOURISHING
DOUCEUR- BEURRE DE CACAO& LAIT – MIEL&LAIT
250 ml 6E
sept 2014
15
No time
 Dry shampoo is the perfect hair styling tool = volume , lasting, touch up
BUMBLE & BUMBLE
PRÊT A POWDER 56 G 29,50E
DESSANGE
SHAMPOING SEC RETOUCHE ECLAT – IDEAL LIGHT& BLOND HAIR 7E
GARNIER ULTRADOUX SHMPOING SEC EXTRAIT VANILLE 6,5E
TIMOTEI PURE SHAMPOING SEC 6E
sept 2014
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No time
 Easy to put, easy to remove , temporary or quick but easy and efficient !
BOURJOIS 1 SECOND
NAIL POLISH &
REMOVER
SEPHORA EXPRESS
COLOR
NAIL STICKERS
L’OREAL HAIRCHALK
PROFESSIONAL USE
sept 2014
17
No time
 Smart is the new world , from convenient to highly clever
INNISFREE (AMORE PACIFIC)
SMART FOUNDATION
5500KRW 15mL
CLINIQUE SMART
CUSTOM REPAIR SERUM
30 ML
sept 2014
18
Quest for well being & harmony
 Balance, recover, feel …
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Slow down – Locavore
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Different way of life
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DIY , cooking classes …
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Health holistic approach
o Traditional Medicines
o Natural & emotional
o Green conscious …
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Pollution concerns
o Safe & secure
sept 2014
19
 Delicious Skin care , holistic care, importance of fragrances …
RMK DELICIOUS SKINCARE
KOSE BIZENIST
MAMONDE FIRST ENERGY SERUM
sept 2014
20
 Detox and fresh ingredients from body treatment to skincare, raw
food boom
YES TO… CARROTS (MOISTURIZING ), TOMATOES
(BALANCING), CUCUMBER,(SENSITIVE) BLUEBERRIES
(ANTI-AGING)
FROM 9E TO 25E
FROM US
DETOX DELIGHT
FROM GERMANY
6OE PER DAY
sept 2014
21
 Mud,clay, ghassoul … back to earth, a matter of purification
LISSAGE MOIST
CLAY SOAP
125g, 2415 yens
16/07/2013
TOO COOL FOR SCHOOL
RULES OF PORE
MOROCCO GHASSOUL PACK
MISSHA
TORNADO, AMPULE
MASK-WHITE CLAY
90g, 9800 KRW
-
sept 2014
22
 Return of the mask, new generation of
detoxifying facial treatments for fresh and radiant
results
CLAYSPRAY BRAND
GLAMGLOW SUPERRMUD ( PURIFYING) 34G 50E
GLAMGLOW YOUTHMUD (EXFOLIATING) 34GR 50E
GLAMGLOW BRIGHT MUD EYE TREATMENT 12GR 50E
A new collection of 5 spray masks.
£41.
Pore Refining white clay mask
Toning white clay with aloe vera
Brightening White Clay with Ginseng
mask
Mattifying with red clay mask
Glow Red Clay mask
sept 2014
23
 Oilmaniac: Nature concentrated benefits , concentrated power in a
small jar. New textures, new feelings for higher power
ALBION
OIL SERUM FOUNDATION
SPF28 / PA++
30ml, 6300 yens
18/08/2013
RMK
W TREATMENT OIL
50ml, 4200 yens
04/10/2013
BELIF
AQUA GEL OIL
50ml, 50,000KRW
sept 2014
24
 Oilmaniac: From famous body oil to new skincare and foundation
approaches
HEIPOA
PURE MONOI TIARE
100ml, 8,50E
NUXE
HUILE PRODIGIEUSE
DRY OIL MULTI USAGES
50ml 17E
100ml, 30E
CLARINS
HUILE LOTUS
REBALANCE OILY SKIN
30ml 40E
ARMANI
E,LAUDER
MAESTRO
MAQUILLAGE
NUTRITIOUS RADIANT
FUSION
VITALITY ESSENCE OIL
65E
1OZ 68$
sept 2014
25
 Flower enriched : highly visible, enriched nature
WEI TO GO BEAUTY
FLORAL ESSENCE PORCELAIN
FINISH TONER
RMB 380/200ml
THE FACE SHOP
REAL SEEDS ALMOND
CLEANSING OIL 140ML
29,800KRW
FRESH
ROSE FACE MASK
MIRACLE ROSE
CLEANSING STICK
55 $
KIEHL’S
CALENDULA HERBAL
EXTRACT ALCOHOL FREE
TONER
21-62 $
sept 2014
26
 From massage to beauty tools, from face care to scalp care
Ayura Bicassa special plate
designed for the "Bicassa"
massage derived from Chinese
traditional Guassa Massage for
easing the stiffness of skin.
Benefit = A traditional approach
mixed with a refined ceramic
sept 2014
27
 From deep cleansing to hair remover and testing package… a
matter of efficacy
CLARISONIC CLEANSING
BRUSH
IOMA
GAMME 3 BOOSTER
JEUNESS
50ML 133 E
WITH MOISTURE
CAPTOR
PHILIPS
LUMEA PULSED LIGHT
EPILATOR 500 E
AMORE PACIFIC
MAKEON MAKEUP
ENHANCER
60.000 KRW
sept 2014
28
 New application ways, new gestures… new tools : for higher benefits,
for different sensation, for new feelings
CHANEL
ACCESSOIRE DE MASSAGE
4500 JPY
SHU UEMURA
THE LIGHT BULB FLUID
FOUNDATION
27ml, 5775 yens
23/08/2013
ETUDE HOUSE
ROSY TINT LIPS
7g, 8,500 KRW
MDNA SKIN
CHROME CLAY MASK
50ml, 12000JPY/ 100ml
21000JPY
21/02/2014
sept 2014
29

Water is precious and fundamental

Skin needs pure & safe water – give water drink
to skin
DANZ WETCODE
OCEAN AQUA SHINING ESSENTIAL
LOTION RMB128 / 100ml
SANA
HADANOMY
- Collagen « drink » for the
skin
- 250 ML 945 yens
SKINFOOD FRESH APPLE SPARKLING LINE
SKINFOOD DEEP SEA WATER
MULTI TONER
sept 2014
30

Water is precious and fundamental

From cell liquid to natural vegetal extract , the new liquid care
ESTEE LAUDER MICRO ESSENCE SKIN ACTIVATING
TREATMENT LOTION
S$140 | RM320
SANOFLORE AQUA MAGNIFICA
200ML 16 E
sept 2014
31

Cosmetics must be safe . No pollution on skin

Protects from micro-dusts, PM2,5…
FANCL
PRESERVATIVE FREE COSMETICS
CNP LABORATORY
AVENE TOLERANCE EXTREME
FINE DUST OUT KIT
DEFI STERILE COSMETICS
TECHNOLOGY
BBB 30ML KRW 47,000
sept 2014
32
 Waste concerned : not only recycle but also minimizing waste
volume
Shiseido Uno Fog Bar 80ml
Kao Asience Shampoo
sept 2014
33
 Doy pack TM, the new way to play with products
NATURA SOU
Hair & Body line
7-31R$
sept 2014
34
Positive and active aging
 Earlier, longer, better, safer …
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Aging is an accomplishment, a gain of wisdom, of stable life and of mental
beauty
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Balance between physical and mental attributes
o Early aging syndromes
o In/out
o Whitening /glycation
o Services
o …
sept 2014
35
 Beauty and aging = the new web sites for 50 +
http://www.shiseido.co.jp/kirameki_aging
http://www.sofina.co.jp/50/
sept 2014
36
ANTI-AGING IN YOUR TWENTIES: TOO MUCH TOO SOON?
INTIALLY OLD SYNDROME (初老症)
sept 2014
37
 New anti-aging care
 Japan/China/Korea
Glycation or carbonylation ?
Lack of firmness, sagging, yellowing and dullness…
targeting glycation & carbonylation as the new aging
factors . Skin can become more transparent and
looks younger!
Benefit = Remain young with bright carnation
Source Shiseido
sept 2014
38
 Skin lightening: Not just spot corrector but TONE corrector serums.
 Next, should be some targeted brightening treatments to a wider range
of color irregularities. Fresh clear skin tone is a sign of youth
SK-II
CELLUMINATION AURA
ESSENCE
(JAPAN (QD) KOREA CHINA)
16,275 JPY /170,000KRW
/1070 CNY
The Absolute radiance that strikes back skin shadows .
sept 2014
39
 Tired? Dull? In need of recharging? Dull lifeless skin & drained
complexion color. Reviving exhausted complexion is a new trend.
SOTHYS
CRÈME NUIT ÉNERGISANTE DE
79 E
CHANEL
LE JOUR –REACTIVATE 75 E
LA NUIT – RECHARGE 75E
LE WEEK END – RENEW 90 E
sept 2014
40
 Visibly correct color imperfections and dark spots, new serum which
provides immediate result + long time treatment on overstressed skin
LANCOME DREAMTONE
CUSTOMIZES SKIN TONE
CORRECTING SERUM
40ml 97E
VICHY IDEALIA
LIFE SERUM CORRECTING SERUM
30ml 40E
DIOR
CAPTURE TOTALE
DREAM SKIN
GLOBAL ANTI-AGING SKINCARE
PERFECT SKIN CREATOR
30ml 94E
sept 2014
41
 From skin tone to pores, a matter of sagging skin
 Lift up, plump up from inside
SKII
STEMPOWER ESSENCE
30ML -50ML – 11,400 JPY – 16,500 JPY
DIOR
CLOSE UP
PORE REDUCING PRO-YOUTH
MOISTURIZER
50ml 67E
sept 2014
42
 In the fight for an even skin tone, the new key direction is anti-scar
treatment.
LA ROCHE POSAY
CICAPLAST
ACCÉLÉRATEUR DE RÉPARATION EPIDERMIQUE
15ML & 40ML 9E
BIO-OIL
60ML 9E
sept 2014
43
 Surgery addict & beauty success
Korean plastic surgery ad campaign
sept 2014
44
 Sliming, remodeling, contouring, sculpting… for V-shape to smooth
contoured shape from every angle
NARUKO
TILIA CALMING & V-SHAPE ESSENCE
30ml, 300 RMB
- Instantly creates firm V-shaped face that looks youthful
and perfect in any angle
CARITA
PROGRESSIF LIFT FERMETE
CRÈME RAFFERMISSANTE LIFTANTE
50ml, 149 E
sept 2014
45
 Deep wrinkles filler still in vogue but dull and flat lips are also an aging
sign . Keep plumpy, rosy lip volume and tone, is a new anti-aging goal
ROHTO, EPISTEME
LIP ESSENCE
10g, 3675 yens
- An aging-care lip serum to fight against
glycation
SKINCEUTICALS
ANTIOXYDANT LIP REPAIR
RESTORATIVE TREATMENT FOR
DAMAGED LIPS
10ML - $38.00
sept 2014
46
 Finisher, one more step! A new type of product to use as the last step
of your skin care regime to restore natural radiance for healthier and
more vibrant skin
SULWHASOO (AMORE PACIFIC)
LUMINATURE ESSENTIAL
FINISHER
80ml, 90000 KRW
VIDIVICI (KOREA)
RADIANCE ENHANCER CREAM
69.000 KRW (68 EUR) / 50ml
HISTORY OF WHOO (KOREA)
WHITENING & MOISTURE GLOW
CREAM SPF30/PA++
130.000 KRW (92 EUR) / 50ml
sept 2014
47
New minimalism
 Simple living to improve quality of life, cf: Buddhism and Hinduism
 « 5 S » management
 New frugality
-
Small is more than beautiful
-
Mini Maxi
-
Authenticity
-
…
sept 2014
48
New minimalism

The right dose, the perfect size ….
HOLIKA HOLIKA
SKIN & GOOD CERA ALL IN ONE MASTER
10ml 19,900 KRW
LANEIGE
WHITE PLUS RENEW CAPSULE SLEEPING
PACK
3ml X 16EA, 30,000KRW
sept 2014
49
New minimalism
 Minus for maxi
SKINFOOD
HERB ANTI-DUST
Herb Anti-Dust Deep Cleansing
Foam 150ml, 8,000KRW
Herb Anti-Dust Deep Clear Mask
120g, 12,000KRW
Herb Anti-Dust Coating Mist 120ml,
9,000KRW
SHISEIDO
SMART SHIELD SPF30
PA+++ (SS CREAM)
RMB 390 / 30 ml
THE GINZA (SHISEIDO)
HYBRID DAY PROTECTOR
SPF30 PA+++
30G / JPY 32400
sept 2014
50
New minimalism
 Simple, basic, fundamental needs
 A new authenticity
FANCL – JAPAN
MUJI – JAPAN
sept 2014
51
New minimalism
VERSO SKINCARE LINE BASED ON
RETINOL 8
ETAT PUR
PURE AND ACTIVE SOLUTION
FOR EVERY SKIN
sept 2014
52
New minimalism
Aesop store by Simplicity, Osaka – Japan
sept 2014
53
New minimalism
 Visible ingredient : Obvious results and benefits from skincare to makeup
LLANG
DOUBLE ACION CLEANSING
PROGRAM
100ml, 45,000 KRW
CLARINS
DOUBLE SERUM
COMPLETE AGE CONTROL
CONCENTRATE
30ML – 86 E
sept 2014
54
New minimalism

QQ for a perfect Q skin in China, to ZZ perfection cream, BB, CC & DD
keep going on
L’ANUOR
RADIATIONLESS LUXURIOUS
ELASTIC TENDER QQ CREAM
RMB 88 / 40 ml
ANNE MARIE BORLIND
ZZ SENSITIVE DAY CREAM
50ml – 14 E
sept 2014
55
Optimism and generosity
 Little happiness
 Gifting & more
 Charity oriented
- Fantastic textures
- Play with products
- Gifting and more
- Experience and share
- …
sept 2014
56
 Textures remain the best way to enhance emotional and functional
innovation to the consumer : jelly, colored, transparent, versatile,
bouncy… it’s all about new discoveries in the jar and on skin
BRTC
VITALIZER WHITE GEL
60ml, 38000 KRW
(2013 Brand new, brand best
seller)
ALBION, EXAGE
MIRRORED SKIN
110g, 4200 yens
BELIF
AQUA GEL OIL
50ml, 50,000KRW
KAO, EST
WHITENING EFFECT
MICRO MOUSSE (QD)
90g, 17325 yens / Refill
11550 yens
CHOSUNGAH22
BOUNCE UP PACT
MASTER ( UP
GRADED)
11g, KRW 52,000
sept 2014
57
 Textures remain the best way to enhance emotional and functional
innovation to the consumer : jelly, colored, transparent, versatile… it’s all
about new discoveries in the jar and on skin
sept 2014
GARNIER CREME BIENFAISANTE
50ML – 5 E
58
 Emotional textures. More skin friendly and deeply enriched with skin
treatment , highly emotional and multi-functional for quicker results
SUGAO (ROHTO)
AIR FIT CC CREAM SPF23/PA+++
25g, 1515JPY
NOEVIR (JAPAN)
BLANCMASSAGE
8,000 JPY (57 EUR)
- 4-in1: UV protection (SPF23/PA+++),
makeup base, foundation, loose powder
DEAR BY ENPARANI
BOUNCE CHEESE CREAM
75ml 29,000KRW
Bounce cream with mozzarella cheese
texture
sept 2014
59
 Customize your product… play with uniqueness
Primavera Seoul Myeong Dong customization
service in store
L’Occitane Tokyo Shinjuku - Shea butter
customization service in store
sept 2014
60
 Play with colors, emotion and benefits
From Mandom Gatsby Moving Rubber hair wax to Gatsby
Deodorant Aqua or Shiseido D program
Benefit = Brand identity
sept 2014
61
Thanks a lot!
Florence BERNARDIN
0033 1 4724 7570
f.bernardin@info-inspiration.com
sept 2014
62

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