LatinPointe - Tejano Music National Convention

LatinPointe (LP) is the premier company specializing in “building, connecting, and
creating high-profile brands” in the Hispanic marketplace. Through its core work in
branded content, signature program development, event marketing platforms, strategic
relationship-building and cause campaigns, LP has become the go to strategic partner
for companies, organizations and celebrities desiring innovative communication vehicles.
LP transforms Hispanic passion points of family, community, and entertainment into a
mix of WOW! experiential programs that deliver proven results. Our roster of created or
licensed brands and our ability to produce visionary and ground-breaking entertainment
properties offer clients meaningful Latino-centric touch points and set us apart.
LP is a Hispanic, woman-owned minority business. The husband and wife team of David
and Sarah Ruiz Chavez are the driving force behind the Olathe, KS-based company’s
diverse client portfolio, vast relationship network, impact programming, and
communications.
Television Programming and Branded-Entertainment
LP offers clients association and integration opportunities with one-of-a-kind “Latino excellence” platforms with “real
meaning” to millions of Latinos nationally. From 2008-2009, LP’s CEO David Chavez stood alone as the only Latino
to executive produce two prime-time television specials in both English and Spanish. The ALMA Awards
presented by PepsiCo on the ABC Network TV Special honors the outstanding performances by Latinos in TV,
Film, and Music and Tecate Premios Deportes an LP-created Univision Network TV Special honoring Latino
athletes for excellence in their respective sports. LP created the TV special for the Tecate beer brand. In addition,
LP leveraged its talent relationship expertise to CNN Latino in America TV special by securing Eva Longoria,
George Lopez and Edward James Olmos for CNN Presents. LP also produced the Comedy Central/Showtime Alex
Reymundo Comedy TV Special. Past LP credits include the NBC-aired Hispanic Heritage Awards from the
Kennedy Center.
Event Marketing Platforms
LP created Viva Los Royals to increase Latino fan loyalty and attendance for Major League Baseball’s Kansas City
Royals. The annual special event and game is a kick-off to National Hispanic Heritage Month and features
Hispanic talent from the First Pitch to the National Anthem to pre-game concerts. LP has created the Mariachi
Spectacular brand with renowned artists such as Vikki Carr and Jose Feliciano, as well as the Tejano Music
National Convention, one of the largest Latin music events of its kind. These events have offered direct
engagement to Latino consumers, from brands in retail banking, mortgage, auto, airlines, and membership growth.
In 2010, LP produced the 30th Annual Tejano Music Awards in San Antonio, Texas.
Building The Latino NonProfit and Political Brand
LP’s client list boasts the most influential national Hispanic organizations in America. LP’s work ranges from enhancing
the organization’s brand image and credibility by producing (fully or in-part) each respective national
conference/convention, festival or gala. In addition, LP has created cause-related talent relationships, prodution of
marketing identity videos and talent-endorsed PSA’s. National clients include: National Council of La Raza,
League of United Latin American Citizens, National Association of Latino Elected and Appointed Officials,
Hispanic National Bar Association, United States Hispanic Chamber of Commerce, National Society of
Hispanic MBA’s, MANA a National Latina Organization, and Cesar E. Chavez Foundation to name a few.
LP was selected to produce two of the most prestigious Latino-themed, Washington, D.C. political events; the 2009
Latino Inaugural Gala and the Congressional Hispanic Caucus Institute Conference and Gala (CHCI). The
Latino Inaugural was hosted by 32 influential Hispanic nonprofit organizations. More than 25 Latino celebrities
participated including Jennifer Lopez, George Lopez, Alejandro Sanz, Paulina Rubio, David Archuleta, Shakira
and the NFL’s Tony Gonzalez to name a few. LatinPointe is in its 4th year producing the CHCI Conference &
Gala. The President and First Lady Michelle Obama have attended annually.
Outreach and Communications
LP has lead the Hispanic outreach effort for the United States Tennis Association through attendance by Latino
celebrities and national and local leaders at the U.S. Open. In work for the American Diabetes Association
(ADA), LP has created a Stop Diabetes One Million Reach Campaign; secured talent spokespeople; and
trained local ADA events staff on enhancing their respective grassroots Feria De Salud events.
TV & Event Producing Credentials (partial 2012-2007)
2012
•Impact Awards, Talent Producers
•USHLI 25th Anniversary Conference, Talent Producer
2011
•USHLI Conference, Talent Producer
•HACR 25th Anniversary Gala, Event Management
•NALEO Conference, Talent Producer
•LULAC National Convention, Production & Concert
Producer
•NCLR Annual Conference, Concert Producer
•Tejano Music National Convention, Executive Producer
•ALMA Awards NBC Network TV Special, Music Producer
•CHCI Conference & Gala, Executive Producer
•Latin Grammy’s, Talent Booking
2010
•CHCI Conference & Gala, Executive Producer
•LULAC National Convention, Concert Producer
•NCLR Annual Conference, Talent & Awardee Booking
and Coordination
•Tejano Music 30th Awards & Tejano Music National
Convention, Executive Producer
•Puertorriqueños en Marcha, Inc. (APM) Philadelphia,
Concert Creators & Producers
•2009
•MANA Gala, Executive Producer
•CHCI Conference & Gala, Executive Producer
•ALMA Awards ABC Network TV Special, Executive Producer
•Premios Deportes Univision Network TV Special, Executive
Producer
•LULAC National Convention, Concert Producer
•NCLR Annual Conference, Talent and Evening Concert/Dance
Producer
•Latino Inaugural Gala, Executive Producer
•NALEO Annual Conference, Celebrity Booking, Gala, Golf
Tournament
2008
•LULAC National Convention, Concert Producer
•NCLR Annual Conference, Talent and Evening Concert/Dance
Producer
•ALMA Awards ABC Network TV Special, Executive Producer
•Premios Deportes Univision Network TV Special, Executive
Producer
•National Hispanic Bar Convention, Executive Producer
2007
•NSHMBA Annual Conference, Talent & Entertainment Director
Gala
•USHCC 28th Annual Convention, Executive Producer
•LULAC National Convention, Concert Producer
•NCLR Annual Conference, Talent and Evening Concert/Dance
Producer
•ALMA Awards ABC Network TV Special, Executive Producer
2012 ALMA Awards
LP is the music talent producer for the
NBC primetime TV entertainment
special. LP has served as executive
producer and has integrated brands
into past broadcasts.
in 2012
Congressional Hispanic
Caucus Conference & Gala
Now in its 4th year, LP has
executive produced one of the most
prestigious events in Washington
D.C. LP books performing talent,
honorees and produces plenary,
luncheons, comedy event and the
4,000 attend black-tie gala.
United Farm Workers
Anniversary Celebration
50th
LP is producing & promoting the UFW’s
Anniversary year-long celebration including a
national convention, Kris Kristofferson & Friends
Concert Series, the creation of the UFW Awards
and a major Farm Aid-type annual
fundraising concert.
50th
NHMC Latino
MediaCon & Expo
LP has created a signature annual
event for the National Hispanic Media
Coalition. MediaCon will convene
media advocates, executives and
talent to discuss trends and emerging
issues in telecommunications and
the Latino entertainment industry.
The MediaCon Expo is a Hispanic
consumer showcase of media
properties, launches, programming
and diversity initiatives.
Taboo of the Black Eyed Peas
LP is representing Taboo in the Hispanic
market. As brand director, LP has
secured his performance on the 2011
Latin Grammy;s. Taboo was honored at
the 2012 Impact Awards for his advocacy
work. LP’s work will consist of major
performances, endorsements and
cause-related community work.
American Celebration
in 2012
For the U.S. Embassy in the Dominican
Republic, LP has created the “American
Celebration” on the 4th of July. The
concert/awards will feature some of the
biggest Latino musical performances.
9th Annual Tejano Music National
Convention in Las Vegas
Now in its 9th year, the Tejano Music National
Convention, created by LP, brings together
thousands of Hispanic music fans annually in
Las Vegas. The event features an Expo,
Fanfare, and nightly major dances/concerts.
LULAC National Convention
in 2012
LP has annually produced the LULAC
Convention including the creation of
Voces Unidas concert. LP books talent,
creates the promotional strategy for
local participation.
NCLR Conference
Signature Concert Event
LP has teamed up Walmart and
Caesars Entertainment to create the
signature special event during the
2012 NCLR Annual Conference.
LP is creating a concert, VIP reception
and a Red Carpet event.
Democratic National Convention
Major Hispanic Event
LP is producing the major Hispanic event
at the Democratic National Convention in
September in Charlotte, NC.
Cinco De Mayo on The Mall
LP will produce the national Cinco de Mayo
Festival on Saturday, May 5, to celebrate
Latin American dance, music and crafts.
Live performances will include a
performance by Salsa icon Luis Enrique.
Expo Americas
LP is producing one of the
largest consumer and business
showcases. Held at Union
Station in Kansas, Expo
Americas will kick off National
Hispanic Heritage Month.
17563 West 158th Terrace
Olathe, KS 66062
P 913-397-8850 F 913-397-0890
David Chavez, Chairman & CEO (dchavez@latinpointe.com)
Sarah Ruiz Chavez, President & CFO (schavez@latinpointe.com)