EuroSport one pager
Transcription
EuroSport one pager
CONFIDENTIAL TOP TEN PAID FOR CHANNEL IN THE UK Eurosport ratings eurosport average tvr TVR Adults 0.08 TVR Adults ABC1 0.08 TVR Men 0.08 TVR Men ABC1 0.08 Eurosport reaches 2,200,000 viewers weekly 1,200,000 of these do not watch SkySports Channels Source: BARB FACTS a. Fully Barb channel b. Young and upmarket c. 8 hours of live sport daily – less ad skipping d. Exclusive sporting rights such as tennis, cricket, winter sports and motorsports e. f. Smaller breaks than competitors – 1.05 vs 2.30 Home of the 2012 olympics VIEWERSHIP EUROSPORT REACHED 11,000,000 VIEWERS IN 2010 6,000,000 Winter Sports enthusiasts ( Skiing / Skating) 6,000,000 Tennis Fans 5,000,000 Motor Sport Fans 3,500,000 Cycling Fans 2,500,000 Cricket Fans CONFIDENTIAL EUROSPORT TOP TEN PAID FOR CHANNEL IN THE UK CONTENT IN 2011 2011 PROGRAMMING TENNIS: Australian Open 69 hours of live coverage Reaching 2,000,000 adults – 300,000 Adults watching the final US Open 168 hours of live coverage Reaching over 2,400,000 peaking in key matches at 170,000 Roland Garros 220 hours of live Reaching over 2,500,000 adults peaking at 350,000 watching Andy Murray. Motorbikes: British Superbikes 67 hours of live coverage Reaching 2,000,000 adults peaking at 258,000 Moto GP 187 hours of live coverage Reaching 3,700,000 adults peaking at 285,000 Superbikes 80 hours of live coverage Reaching 2,500,000 adults peaking at 200,000 Cycling: Tour De France 101 hours of Live coverage Reaching 2,000,000 adults peaking at 225,000 Giro d’italia 33 hours of live coverage Reaching 1,000,000 adults peaking at 65,000 La Vuelta 36 hours of live coverage Reaching 800,000 adults, peaking at 85,000 Cricket: UK SPOT & SPONSORSHIP SALES CONTACT Johnd@meanbroadcast.tv damon@meanbroadcast.tv Twenty 20 Average Audience of 166,000 adults Other Sports: Live Football – EURO 2012 Qualifiers Snooker – World Championships Marathons – New York Skiiing – Ski Jumping World Cup Athletics – European and World championships www.meanbroadcast.tv 0203 167 0505