partnership presentation 2014

PARTNERSHIP
PRESENTATION
2014
WELCOME
This is your exclusive invitation
to join established sportscar
driver Harold Primat as he
embarks on an exciting season of
world-famous GT racing events
across the globe, including this
February’s Bathurst 12 Hours.
Read on to discover the fantastic
arrayofcommercialandcorporate
benefits exclusively available to
Harold’s official partners.
1
expectations
• Corporate hospitality at some of the world’s most prestigious
motorsport events
• Private, money-can’t-buy experiences
• Considerable international brand exposure
• High-net-worth business and networking opportunities
• Access to Harold’s existing partners and business network
2
INTRODUCING HAROLD
Born in France but raised in Switzerland since he was a child, Harold’s
love affair with motorsport began while still at school when he sampled
karting for the first time.
His first outing in a competitive championship came in the USA, racing
Formula Ford 2000s, before working his way through the single-seater
ranks by competing in British F3, F3 Euro Series and World Series
Lights.
However, it was in endurance racing where Harold really found
his niche. His first taste of the discipline came in the V de V French
Endurance Championship with Saulnier Racing in 2003 and ’04, before
moving on to race both LMP1 and 2 machinery – the vanguard of sportsprototype design – over the next eight years.
Having made a name for himself racing at Le Mans with sportscar legend
Henri Pescarolo’s eponymous team, and after two appearances at the
Daytona 24 Hours, Harold was signed by Aston Martin Racing as an
official factory driver for its new LMP1 project. While the following
three years would be dominated by the diesel-powered Audis and
Peugeots, Harold acquitted himself well by finishing fourth in the LMS
standings, scoring overall victories in the Asian and American Le Mans
Series, and finishing a career-best sixth at Le Mans.
When Aston Martin’s LMP1 programme closed its doors at the end of
2011, Harold was on the look out for a fresh challenge. He duly found
it in the revived FIA World Endurance Championship with Swiss outfit
Rebellion Racing who, like Aston Martin before, would be pitted against
the might of factory manufacturers in sports-prototype racing’s top
echelon. Nevertheless, a pair of privateer victories and further four
podiums underlined Primat’s dedication to the cause.
After a near-decade competing in sports-prototypes, 2013 saw Primat
switch to racing GT3 cars in the burgeoning Blancpain Endurance Series
and German-based VLN championship. That allowed him to compete at
another globally revered motor race, the 24 Hours of Spa, where he
finished fourth after also contesting that year’s Bathurst 12 Hour
for the first time.
CURRICULUM
VITAE
2013
2007
Pescarolo Sport, Pescarolo-Judd 01 (LMP1)
• Le Mans 24 Hours – 13th overall
• Le Mans Series – 4x top-6 finishes
Creation Autosportif, Creation CA07 (LMP1)
• American Le Mans Series – 2x podiums (Petit Le Mans
& Laguna Seca)
Phoenix Racing, Audi R8 LMS Ultra GT3
• Blancpain Endurance Series
• 24 Hours of Spa – 4th • 12 Hours of Bathurst – 4th
• Selected VLN races – 2x podiums 2012
Rebellion Racing, Lola-Toyota B12/60 (LMP1)
• FIA World Endurance Championship
• 2x Privateer wins and 4x podiums
• Endurance Trophy for LMP1 Teams Champions
• Le Mans 24 Hours – 3rd in LMP1 Privateer class
2011 Aston Martin Racing, Lola-Aston Martin DBR1-2 and
Aston Martin AMR-One (LMP1)
• Le Mans 24 Hours
• American Le Mans Series – 1x victory and 1x podium
• Selected Asian and European Le Mans Series
rounds
2010
Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1)
• Le Mans 24 Hours – 6th
• American Le Mans Series – 2x podiums
• Le Mans Series – 1x podium
2009
Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1)
• Le Mans 24 Hours
• Asian Le Mans Series – 1x win
• Le Mans Series – 4x top-5 finishes
2008
Pescarolo Sport, Pescarolo-Judd 01 (LMP1)
• Le Mans 24 Hours – 7th overall and first petrolpowered car home
• Le Mans Series – 1x podium
SAMAX Motorsport, Riley Pontiac (DP)
• Daytona 24 Hours
Creation Autosportif, Creation CA07 (LMP1)
• American Le Mans Series – Petit Le Mans
2006
Swiss Spirit, Courage LC70-Judd (LMP1)
• Le Mans 24 Hours
• Le Mans Series – 2x podiums, 4th in the championship
Spirit of Daytona, Crawford Pontiac (DP)
• Daytona 24 Hours
Creation Autosportif, Creation CA07 (LMP1)
• American Le Mans Series – 1x podium (Laguna Seca)
2005
Rollcentre Racing, Dallara-Nissan (LMP1) and Kruse
Motorsport, Courage C65-Judd (LMP2)
• Le Mans 24 Hours
• Le Mans Endurance Series
Kruse Motorsport, Courage C65-Judd (LMP2)
• American Le Mans Series – 1x podium (Sebring 12H)
2004
• World Series Lights - 3x podiums
• V de V French Endurance Championship – vice-champion
2003
• Formula 3 Euro Series
• V de V French Endurance Championship
2002
• British F3
• Macau Grand Prix
2001
• British F3
• Macau Grand Prix
• Elf Masters of F3
• Asian Formula 2000 Challenge
1999-2000
• US Formula Ford 2000
4
MISSION 2014
In 2014 Harold and leading Mercedes-Benz GT squad HTP
Motorsport will focus their efforts on three major endurance
events...
8/9 February:
21/22 June:
26/27 July: Bathurst 12 Hour (AUS)
24 Hours Nürburgring (GER)
24 Hours of Spa (BEL) - BES round
...As well as the remaining Blancpain Endurance Series rounds...
12/13 April:
24/25 May:
28/29 June:
20/21 Sept: Monza, 3 hours (ITA)
Silverstone, 3 hours (GBR)
Paul Ricard, 3 hours (FRA)
Nurburgring, 3 hours (GER)
...And selected VLN events.
The first of these blue riband races, the Bathurst 12 Hour,
represents the ultimate Australian endurance event and a modern
classic amongst worldwide GT racing.
Taking place at the legendary Mount Panorama circuit – a venue made
famous by its annual V8 Supercar race – Bathurst’s blue riband GT
event has attracted some of the best-known international sportscar
teams and drivers in recent years who relish the opportunity to
take on both the mountain and Australia’s racing elite.
A strong debut there in 2013 saw Harold finish fourth overall,
although a starter motor issue undoubtedly robbed him of a podium
finish and perhaps even victory. One year on and Harold’s objective
is clear: to win the Bathurst 12 Hour.
THE TEAM
HTP MOTORSPORTS
In only a short space of time HTP Motorsports has become one
of Europe’s leading GT teams.
Established in 2012 as the successor to Heico Motorsports
(an ultra-successful sportscar outfit in its own right), the
project overseen by respected driver manager Norbert
Brückner was soon winning in both its domestic Germany and
on the European stage.
HTP’s involvement with Heico can actually be traced back to
2011 when it became a sponsor of the squad’s GT3 racing
activities. As first Heico and now HTP the partnership has
proven a formidable force ever since, with a number of headline
grabbing championship titles, race victories and results to its
name.
These have also helped to reinforce the team’s particularly
strong relationship with Mercedes-Benz and AMG.
2013
Winner
24 Hours of Spa
Champion Blancpain Endurance Series (drivers’ title)
1st
FIA GT Sprint Championship (Pro Am)
1st
FIA GT Sprint Championship (Gentlemens’ Trophy)
3rd
ADAC GT Masters (drivers’ Title)
4th
ADAC GT Masters (teams’ Title)
2012
Champion FIA European GT3 Championship (teams’ title)
Champion FIA European GT3 Championship (drivers’ title)
2nd & 3rd Dubai 24 Hours
3rd 24 Hours Nurburgring (first Mercedes home)
2011
7
Champion FIA European GT3 Championship (teams’ title)
Achievement First team to win with the new Mercedes SLS AMG
GT3
6
Since making its race debut in 2010 the
Mercedes-Benz SLS AMG GT3 has become
one of the leading lights in international
GT racing, clocking up countless victories
and championships against rival sportscar
brands such as Ferrari, Aston Martin and
Porsche.
Its striking looks – which mix retro 1950s
styling cues taken from Mercedes’ iconic
300SL with modern-day design knowhow – and visceral V8 soundtrack make it
perhaps the most recognisable of all GT3
machinery competing today.
Engine
Front/mid-engined, naturally aspirated V8
Displacement6.2-litres
Power 550bhp at 7300rpm
Torque
650Nm at 4800rpm
Transmission 6-speed steering wheel mounted paddle shift
Chassis Carbon fibre and aluminium
Weight 1350kg
7
THE CAR
MERCEDES-BENZ
SLS AMG GT3
VALUED PARTNERS
Harold’s racing career is supported by a number of
valued long-term partners whose businesses service
high net-worth clients across the globe.
Founded in 1988 by Swiss-born Gabriel Barbier-Mueller,
Harwood International is a global real estate developer
and investor with prime offices and projects in select niche
markets in Beverly Hills, Dallas, Geneva, London’s West
End, Paris, Sunnyvale and Zurich.
The Primland Luxury resort encompasses 12,000 pristine
acres in the Blue Ridge Mountains (VA), USA. Covering
an area roughly the size of Bermuda, it is a civilization in
the wilderness where the great outdoors meets the great
indoors.
Primland is the ultimate retreat for world-class golf,
refined dining and outdoor activities. In the 2013 Travel
& Leisure World’s Best Awards, Primland was voted in the
top 50, as well as being named in the top 100 of Conde
Nast Traveller Reader’s Choice Awards for hotels and
resorts.
Accommodation ranges from the European-chic Lodge
and Fairway Cottages to rustic mountain homes, as well
as a tree house perched 2,000 feet above the Dan River
Gorge. Sporting options include ATV riding, shooting
clays, mountain biking, nature hiking, tennis, GEO-caching
and golf. This Donald Steel golf course on the stunning
mountaintop is second to none and has been consistently
voted among the top rated courses in major US golf
publications, including Golf Week and Golf Digest.
Primland recently participated in the one-of-a-kind golf
tournament - The Tavistock Cup – that showcases some of
the world’s best players, including Tiger Woods and Justin
Rose, as well as Primland members Bill Haas, Jay Haas,
Webb Simpson and Fred Couples.
The full-service real estate company covers every aspect
of real estate acquisition, development, construction,
design, and management of both commercial and high-rise
commercial and residential properties.
Harwood International prides itself on creating exemplary
developments designed by world-renowned architects.
Situated on a high plateau in the heart of the Alps, Crans
Montana offers its visitors comfortable surroundings
with unparalleled views of the mountains. This exceptional
environment houses golf courses for the summer months
and 160kms of skiable terrain during the winter to satisfy
the needs of every outdoor sports fan.
It’s not by chance that prestigious events such as the
Omega European Masters, Tour of Switzerland, Ski World
Cup and Caprices Festival – the only winter mountain pop/
rock festival – have all chosen Crans Montana as their
host.
9
BATHURST 12 HOUR
VITAL STATISTICS
TV coverage
2014:
• Final three hours to be broadcast live on SBS,
followed by one-hour highlights on Speed
Channel.
• Three-hour highlights programme to be
broadcast by Motors TV, Sky Sports and
other networks across Asia, Europe, North
America and New Zealand.
• All 12 hours to be broadcast live online.
2013:
• Entire race streamed live online (approx.
58,000 viewers).
• Three-hour TV highlights programme aired
on SBS’s Speedweek and subsequently Fox
Sports (aggregate 180,000 viewers).
• International TV coverage aired on Motors TV
and Sky Sports.
Bathurst 12 Hours website hits
February 2013:
• 124,000 visits
• 2.9m page views
Yearly totals:
• 317,000 visits
• 4.5m page views
• 25,000 trackside spectators
10
PARTNER BENEFITS
BRANDING
Sticker branding with Harold’s 2013
programme offers your business a
shop window to millions of potential
customers.
Motorsport has proven a highly
successful marketing tool since the
first sponsorship-influenced liveries
appeared in the late 1960s. One of the
first sports to embrace sponsorship,
it has since become the first choice for
many of the world’s most recognisable
businesses.
GT cars like the Mercedes have
substantial bodywork space where
your logo(s) can take pride of place.
HIGH EXPOSURE
As well as the car itself, the team’s
race transporters that travel all
over the world, garage area, driver
overalls, mechanic uniforms, website
and email templates can all feature
prominent branding and (where
available) hyperlinks.
Use your own, branded Mercedes-Benz
SLS AMG GT3 to generate a ‘wow’
factor during product launches and
promotions.
This is an opportunity to exploit global
TV exposure measured in the hundreds
of millions, advertise to tens of
thousands of trackside fans and align
your company with the thrill, excitement
and history universally associated with
motor racing.
11
BUSINESS
OPPORTUNITIES
There are many benefits to be generated by aligning
your company with Harold, his existing partners
and the excitement of world-class international
motorsport:
Motorsport is a magnet for business leaders
and new business opportunities are rife. Explore
synergies with co-sponsors, suppliers and clients.
Motorsport sponsorship is one of the very best
methods of raising your company’s profile in a tax
efficient way.
Incentivise your workforce or impress potential
clients by offering Harold’s money-can’t-buy
experiences as rewards.
You and your clients can enjoy the thrill of motor
racing like never before when you meet Harold and
experience Mercedes-Benz’s world-class corporate
hospitality.
Utilise this demanding sporting environment, the
cutting-edge technology and business network as
an effective showcase for your brand, products
and services.
SPECIFIC
INCENTIVES*
VIP passes for each event includes access to:
Starting grid and race paddock
Guided garage tours
HTP/Mercedes hospitality (all European events)
HTP/Mercedes private lounge (all VLN races,
Nurburgring 24 Hours and 24 Hours of Spa)
Helicopter flights (around the world famous
Nurburgring Nordschleife layout)
Private car parking
Complimentary race team merchandise
HTP and AMG factory tours
*Incentives dependent upon partner package terms
BATHURST
INCENTIVES
Official AMG hospitality:
• Watch the race in style from the comfort of
AMG’s hospitality suite.
• Open bar
• Canapés and lunch provided
Exploit HTP’s race team premises by hosting
business conferences, client development meetings
or even product launches in a dynamic and cutting
edge environment that’s driven by precision.
As a general rule motorsport at this level involves
high net-worth individuals and important decision
makers. Tap into this social sphere by aligning your
brand with Harold and Mercedes-Benz.
12
Harwood International Global Real Estate Development
SELECTED
PARTNER-ONLY
EVENTS
Trackday and Primland experience with
Harold and Tom Kristensen
•
In September 2014 Harold will be hosting an ultraexclusive partner event at Virginia International
Raceway where he will be joined by friend, reigning
World Endurance Champion and nine-time winner
of the Le Mans 24 Hours, Tom Kristensen.
• This is a once-in-a-lifetime opportunity to go headto-head with Harold and Tom on-track at a worldclass motorsport venue.
• Also included are accommodation, dinner and a
round of golf at the stunning Primland resort
nestled in Virginia’s Blue Ridge Mountains. For
more information about Primland please see the
‘Valued Partners’ page.
Lap in Luxury, Dallas
•
Harold and real-estate developer Harwood
International have come together to host their Lap
in Luxury event that offers selected partners an
extremely rare opportunity to drive the Mercedes
SLS AMG GT3.
• Along with Mercedes-Benz, you’ll take over
the Harwood district’s 17-city block in Dallas
where you’ll experience the ultimate driving thrill
amongst the city’s finest real estate developments.
Indeed, the Harwood district provides a unique
showcase for the AMG SLS GT3 and Mercedes’
newest road cars. You’ll be invited to experience
the 550bhp racer – just like the one Harold will
drive throughout 2014 – for yourself as well
as a selection of Mercedes’ premium production
models.
• Thanks to Harwood International’s extensive first
class property portfolio, this elite event should
be considered an unmissable B2B opportunity.
• Further details about Harwood International can
be found on the ‘Valued Partners’ page.
Primland and the surrounding wilderness
SELECTED
PARTNER-ONLY
EVENTS
Crans-Montana long weekend
• Headtotheheartofthebreath-taking
Swiss Alps for a long weekend’s stay
at one of Europe’s premier winter
resorts, in the company of Harold.
• But the 140 kilometres of alpine
piste, part of which regularly appears
on the FIS World Cup schedule, isn’t
the only experience on offer…
• One of the evenings will see Harold
hosting a private alpine après
celebration at his personal museum,
located not far from the slopes. A
selection of fine wines and regional
delicacies will be served as guests
are invited to look around some
of the incredible machines Harold
raced during his career.
• And if that whets your appetite to
experience the thrill of motorsport
for yourself then why not try ice
karting? Only available high in winter
resorts, the purpose-built circuit
carved from snow offers drivers an
opportunity to show off their car
control skills and racing instincts
against other guests and Harold.
• Further details about CransMontana can be found on the ‘Valued
Partners’ page.
Crans-Montana
GET IN TOUCH
Please contact Olivier Tremeaud for
further information on becoming a
valued partner of harold’s.
Email
Tel
15
otremeaud@privacofo.ch
+41 58 818 84 16