information media pack | 2015

INFORMATION
MEDIA PACK | 2015
1
INFORMATION
CONFIDENT, ASSERTIVE AND DISCERNING,
TREND MAGAZINE IS THE ONLY LOCAL
GUIDE TO A MODERN LIFE IN ABERDEEN
CITY AND SHIRE.
WHY TREND MAGAZINE?
TREND PRODUCTIONS LTD.
192 Holburn Street, Aberdeen
AB10 6DA
+44 (0) 1224 596223
www.trendmagazine.co.uk
MANAGING DIRECTOR GILL BUYERS
gill@trendmagazine.co.uk
EDITOR ALISON DANIELS
alison@trendmagazine.co.uk
MARKETING MANAGER CLARE FINDLAY
clare@trendmagazine.co.uk
LEAD DESIGNER RYAN SWINNEY
ryan@trendmagazine.co.uk
ASSISTANT DESIGNER LISA THOMPSON
lisa@trendmagazine.co.uk
FINANCE & ADMINISTRATION JILL WALKER
jwalker@trendmagazine.co.uk
Trend is a free, full colour, bi-monthly publication printed
on premium glossy stock. Aimed at professional men and
women who enjoy the finer things in life.
Each issue features an eclectic mix of articles and reviews
from local and surrounding businesses, and people in and
around Aberdeen city and shire. Over 21,000 copies are
distributed bi-monthly to over 500 venues in the Northeast of Scotland. Lifestyle content for men and women
including, fashion, health, beauty, food and drink, interiors,
travel, culture and kids.
Trend has been the only local guide to a modern life in
Aberdeen city and shire for over seven successful years,
and continues to develop and grow as a publication and
body of work, most recently with the reveal of the new
cover/content style (October 2014) and redeveloped website
(November 2014).
Trend also features a number of news bites in each issue
in the ‘In Brief’ section. Have some news about your
business? Share it with Trend, and we’ll print the best
submissions free of charge! Trend also works with
a number of charities providing free space included in the
‘Trend Supports’ section. Encourage sales and interest in
your business with an exclusive offer for Trend readers on
our ‘Reader Offers’ page. Current/Past advertisers are given
first submissions for the exclusive collection of deals in
each issue for free!
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DEMOGRAPHIC
TARGET MARKET: Urban professionals
with a high disposable income.
READER PROFILE: Men/Women,
aged 25 - 55
SOCIAL GROUP: ABC1 Male & Female
CIRCULATION
PRINT RUN: 21,000 per issue
READERSHIP: >60,000 per issue
FREQUENCY: Bi Monthly
AREAS: North-east of Scotland, Aberdeen
City and Shire
> Aberdeen City
> Aboyne
> Balmedie
> Banchory
> Bankhead
> Bieldside
> Blackburn
> Bridge Of Don
> Cults
> Dunecht
> Dyce
> Ellon
> Hazlehead
> Insch
> Inverurie
> Kemnay
> Laurencekirk
> Millitimber
> Newmachar
> Oldmeldrum
> Peterculter
> Pitfodels
> Portlethen
> Stonehaven
> Torphins
> Turriff
> Westhill
WHAT OUR CLIENTS HAVE TO SAY...
Over the years of being in business we have always advertised in Trend
Magazine. The team are very professional and helpful and I have always been
satisfied with the quality of our adverts in both magazines. Our business
has benefited greatly from advertising in Trend it has help us expand and be
recognised, achieving our award status two years running as hugely impacted
our client retention and awareness of our success for our clients old and new.
JAN LEIPER, INNOCENT AESTHETICS LTD.
We have been pleased to be associated with ‘TREND’ magazine since its
inception seven years ago. It arrived in Aberdeen like a breath of fresh air and
we still appreciate its handy size, vibrance and topical style it brings with every
publication. The ‘Life With Style Awards’ dinner is always enjoyed by ourselves
and guests and an event firmly rooted in our annual events calendar. We don’t
know where the last seven years have gone, but we look forward to the next
seven, with ‘TREND’.
MATTHEW FINNIE, FINNIES THE JEWELLER
Trend has helped us build awareness of our jewellery and the Lava Jewellery
design brand and to showcase our work to a wider audience. This gives
independent retailers like us access to potential new customers and introduces
our work to larger audiences.
JACQUI GRANT, LAVA JEWELLERY DESIGN
Being featured in Trend came as a surprise. A pleasant one I must add and
many artists and designers really appreciate the support the magazine offers
us. Trend is a high-class lifestyle magazine, just the type I wish my artwork
to be associated with. It’s readership opened up new markets for my work and
helped raise my profile around the Aberdeen area.
STEPHANIE VANDEM,PORTRAIT ARTIST
Trend Magazine is a continual part of my marketing plan as my business grows
in Aberdeen and beyond. This publication keeps my clients up to date with
bi-monthly interests in my business inclusive of like-minded people with a
focus on quality and the finer things in life. Trend is also a good benchmark
for keeping standards high at every level from customer service, product
innovation and relevant features at any level of business. My business will
continue to be part of the Trend lifestyle now and in years to come.
ANDREW GORDON, ANDREW GORDON BUTCHERY AND FINE FOODS
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www.trendmagazine.co.uk
SAMPLE PAGES
WORDS BY ALISON DANIELS
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DAVY OSBO
WORDS
BOOKS
More and more of us are turning our hand to creative
pursuits in an attempt to reconnect with a simpler
way of life. Handmade gifts are increasingly popular,
with recipients appreciating the effort that goes into
a unique creation - even if it is a Christmas jumper
with a wonky deer motif!
Give it a go with our choice of the latest
craft books...
We’re smitten with this duo from www.searchpress.com Sue Stratford’s Knitted Dogs & Puppies
and the feline-friendly Knitted Cats & Kittens is packed with adorable patterns for pets that don’t
need fed and walked. There’s a cute little Chihuahua with its own handbag carrier, an endearing
loopy spaniel and a striped tabby, elegant Siamese and a host of other options that’d make great
stocking fillers. There are many patterns suitable for beginners and it’s an idea way to use up
leftover scraps of wool. At £9.99 for each book, knitted pets are much cheaper than the real
thing and there’s no chance they’ll pee in your shoes.
How about making adorable mini-me dolls of friends and family? That’s just
one of the ideas in Jane Bull’s Crafty Dolls. This simple step by step book
contains brilliant ideas for both sewn and knitted dolls, with lots
of cute accessories. £12.99 from www.dk.co.uk/crafts
Lots of us have the odd bit of fabric we’ve been
keeping to do something with one day, so Debbie
Shore’s Half Yard Heaven means that day has finally
come! It’s packed full of pretty and practical sewing projects
that all need just half a yard of fabric or less. Most of the
twenty six projects - from cute owls to hanging hearts are suitable for beginners and don’t take much time,
so dust off the sewing machine.
£9.99 from www.searchpress.com
HENBY STEP
87
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PRINT SPECIFICATIONS
FORMAT & RESOLUTION
> PDF, TIFF or JPG
> CMYK Colour Mode
> 300 DPI Print Resolution
PREFERRED SOLID BLACK
(AS RECOMMENDED BY OUR PRINTER)
> C 40, M 40, Y 0, K 100
FULL PAGE*
DOUBLE PAGE SPREAD*
165mm (w) x 210mm (h)
3mm bleed required
330mm (w) x 210mm (h)
3mm bleed required
HALF PAGE
(PORTRAIT)
HALF PAGE
(LANDSCAPE)
THIRD PAGE
(PORTRAIT)
THIRD PAGE
(LANDSCAPE)
QUARTER PAGE
(PORTRAIT)
68mm (w) x 183mm (h)
No bleed required
140mm (w) x 89.5mm (h)
No bleed required
44mm (w) x 183mm (h)
No bleed required
140mm (w) x 58mm (h)
No bleed required
68mm (w) x 89.5mm (h)
No bleed required
* Please leave a border of at least 8mm top, bottom and outside
edge, and at least 10mm from the inside edge (pictured).
Any artwork and editorial content should be supplied via email or online sharing
service to: ryan@trendmagazine.co.uk or clare@trendmagazine.co.uk
SPONSOR PAGE
LISTING/OFFERS
165mm (w) x 25mm (h)
3mm bleed required
Max. six per issue.
Discuss with team Trend
PDF files are preferred to avoid any colour issues before printing. Please note
that text must be converted to outlines for all .PDF artwork. The following
formats are not accepted: .BMP, .PNG, .GIF, .PUB AND .DOC, artwork
supplied not matching specifications will be returned for correction, or
amended by Trend Productions Ltd (subject to charge).
> ADVERTORIALS An advertorial enables you to promote a specific product or service within your business as part of your advertising
agreement. The advertorial will be written by our editor, and will not be published without your final approval. Images can be supplied by
your company, or taken by our photography team.
> ARTWORK DESIGN Trend Productions Ltd offer a design service for artwork required by the client. Charges for artwork created by our
in-house design team are subject to sizing and requirements of the advert. Please call (01224) 596223 to discuss your requirements with
a designer, where a quote can be arranged. Design charges are exclusive of VAT and copyright rights will be owned by the client following
artwork approval. All adverts are subject to a 25% cancellation fee of the full amount. Additional charges may incur if more than two sets
of changes are required.
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ONLINE SPECIFICATIONS
PACKAGE 1 - HEADER
STRIP
PACKAGE 2 - FEATURED
POSTS
468 pixels (w) x 68 pixels (h)
Maximum File Size - 50KB
Accepted formats - .GIF, .JPG
200 pixels (w) x 200 pixels (h)
Maximum File Size - 50KB
Accepted formats - .GIF, .JPG
PACKAGE 3 - SIDEBAR
200 pixels (w) x up to 410pixels (h)
Maximum File Size - 50KB
Accepted formats - .GIF, .JPG
PLACEMENT
Adverts work on a rotation/static basis. If you require a static advert, and take the space alone, please discuss with a member of the
Trend team. Additional costs apply to secure space. No added costs applied to adverts displayed on rotation. Package 1 is subject
to availability.
Any artwork should be supplied via email or online sharing service to: ryan@trendmagazine.co.uk or clare@trendmagazine.co.uk.
Package 1 is subject to availability.
Please provide artwork in RGB colour mode, at 72dpi screen resolution. Files must be provided in .GIF, PNG or .JPG, with a maximum file
size of 50KB. The following formats are not accepted: .BMP, .PDF, .PUB AND .DOC, artwork supplied not matching specifications
will be returned for correction, or amended by Trend Productions Ltd (subject to charge).
ONLINE EVENTS CALENDAR
ONLINE EVENT
> Event published on our online calendar until specified event date.
> Featured in the ‘Whats On’ pages of Trend Magazine in the issue closest to event date.
> Publicity on Trend Productions social media pages in the time running up to the event.
Please provide the following when booking your event:
> Event Name
> Date of Event
> Venue Address
> Ticket Price (if applicable)
> Website/Contact Details
> Also attach any relevant images/logos.
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PRICES
PRINT TREND MAGAZINE
1 ISSUE
3 ISSUES
6 ISSUES
OUTSIDE BACK COVER
£2,250.00
£1,750.00
£1,500.00
INSIDE BACK COVER
£1,950.00
£1,750.00
£1,500.00
INSIDE FRONT COVER
£2,150.00
£1,750.00
£1,500.00
DOUBLE PAGE SPREAD
£3,000.00
£2,750.00
£2,200.00
FULL PAGE
£1,500.00
£1,200.00
£1,000.00
HALF PAGE (PORTRAIT)
£900.00
£650.00
£540.00
HALF PAGE (LANDSCAPE)
£900.00
£650.00
£540.00
THIRD PAGE (PORTRAIT)
£650.00
£495.00
£350.00
THIRD PAGE (LANDSCAPE)
£650.00
£495.00
£350.00
QUARTER PAGE (PORTRAIT)
£500.00
£360.00
£270.00
SPONSOR PAGE
£300.00 PER ISSUE
LISTING/OFFER
PLEASE DISCUSS WITH TEAM TREND
ONLINE TRENDMAGAZINE.CO.UK
1 MONTH
6 MONTHS
1 YEAR
PACKAGE 1
£150.00
£800.00
£1,500.00
PACKAGE 2
£120.00
£550.00
£1,200.00
PACKAGE 3
£90.00
£450.00
£800.00
BUSINESS DIRECTORY
FOC FOR ADVERTISERS, OTHERWISE £20.00 + (ASK ABOUT OUR PACKAGES)
ONLINE EVENT CALENDAR
ONLINE EVENT
£25.00 PER EVENT
All prices exclude VAT and are per issue. Payment accepted by standing order or invoice, monthly or per issue. Terms are strictly 14 days. All
accounts must be up-to-date before printing of each issue or the advert will not appear and the cancellation fee plus an administration fee of
£25 will be applied. All new accounts must pay on a pro-forma basis. Terms & Conditions apply (see page 9). All adverts are subject to a 25%
cancellation fee of the full amount.
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BOOKING FORM
Please fill in all relevant details below and send back to us by post, scan and email, or PDF to: clare@trendmagazine.co.uk
COMPANY:
CONTACT NAME:
ADDRESS:
INVOICE ADDRESS (IF DIFFERENT):
POSTCODE:
TELEPHONE:
E-MAIL:
WEBSITE:
OUTSIDE BACK COVER
165mm (w) x 210mm (h) + 3mm bleed
NUMBER OF ISSUE(S):
INSIDE BACK COVER
165mm (w) x 210mm (h) + 3mm bleed
NUMBER OF ISSUE(S):
INSIDE FRONT COVER
165mm (w) x 210mm (h) + 3mm bleed
NUMBER OF ISSUE(S):
DOUBLE PAGE SPREAD
330mm (w) x 210mm (h) + 3mm bleed
NUMBER OF ISSUE(S):
FULL PAGE
165mm (w) x 210mm (h) + 3mm bleed
NUMBER OF ISSUE(S):
HALF PAGE (PORTRAIT)
68mm (w) x 183mm (h)
NUMBER OF ISSUE(S):
HALF PAGE (LANDSCAPE)
140mm (w) x 89.5mm (h)
NUMBER OF ISSUE(S):
THIRD PAGE (PORTRAIT)
44mm (w) x 183mm (h)
NUMBER OF ISSUE(S):
THIRD PAGE (LANDSCAPE)
140mm (w) x 58mm (h)
NUMBER OF ISSUE(S):
QUARTER PAGE (PORTRAIT)
68mm (w) x 89.5,m (h)
165mm (w) x 25mm (h) + 3mm bleed
NUMBER OF ISSUE(S):
SPONSOR PAGE
NUMBER OF ISSUE(S):
LISTING/OFFER
PACKAGE 1
468pixels (w) x 60mm (h)
MONTH(S)/YEAR:
PACKAGE 2
200pixels (w) x 200pixels (h)
MONTH(S)/YEAR:
3
PACKAGE
200pixels (w) x up to 410pixels (h)
NUMBER OF ISSUE(S):
ROTATION/STATIC:
MONTH(S)/YEAR:
BUSINESS DIRECTORY
NUMBER OF ENTRIES:
ONLINE CALENDAR
NUMBER OF EVENTS:
Check box if artwork is required. A member of the design team will be in touch regarding your artwork requirements.
Following confirmation, a personalised quote will be arranged.
SIGNED:
DATE:
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TERMS & CONDITIONS
01.
02.
03. 04.
05.
06. 07.
08. 09.
10. 11. All prices exclude VAT and are per issue. Payment accepted by standing order, invoice or per issue.
Terms are strictly 14 days. All new clients must pay on a pro-forma basis.
All accounts must be up to date before printing of each issue or the advert will be removed with
a cancellation and administration fee of 25% of the full amount applied.
Trend Productions Ltd reserves the right to change increase advertisement rates at any time or to
amend the terms and conditions at any time.
Trend Productions Ltd are not liable for any errors on the part of third parties or inaccurate
copy instructions.
Any artwork changes required post copy deadline (Full 2014 publishing available on request) are subject to charges unless stated otherwise.
Trend Productions Ltd. take no responsibility for claims made by advertisers.
All artwork is subject to Trend Productions Ltd. approval and must conform to the
British Code of Advertising Practice.
All claims made in adverts must be capable of being supported by appropriate evidence and will be made available to Trend Productions Ltd. upon request
Adverts must be inline with the policies and ethos of Trend Productions Ltd. and as such certain types
of adverts or promotions may not be permitted within the magazine.
Trend Productions Ltd reserve the right to publish the most appropriate artwork/copy should further
instructions not be received by print deadline.
By signing the booking form, the client commits to the space reserved and agrees to the terms and
conditions of booking. Should the client withdraw their advert, a cancellation and administration fee of 25% of the full amount will be applied.
PRINT DEADLINES
COPY DEADLINE
ESTIMATED PUBLICATION DATE (WEEK COMMENCING)
FEBRUARY/MARCH 15
MON 12 JANUARY
MON 2 FEBRUARY
APRIL/MAY 15
FRI 13 MARCH
MON 6 APRIL
JUNE/JULY 15
MON 11 MAY
MON 1 JUNE
AUGUST/SEPTEMBER 15
FRI 10 JULY
MON 3 AUGUST
OCTOBER/NOVEMBER 15*
FRI 11 SEPTEMBER
MON 5 OCTOBER
DECEMBER 15/JANUARY 16
MON 9 NOVEMBER
MON 7 DECEMBER
*Trend’s annual anniversary issue, We recommend this issue for any advertising relevant to Christmas to get full two months exposure.
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www.trendmagazine.co.uk