Conference Program - Atlantic Marketing Association

Transcription

October 9-12
2013 ATLANTIC MARKETING
ASSOCIATION NASHVILLE,
TENNESSEE
Marketing as Art
and Science for
the Future
1 Greetings from the 2013 Atlantic
Marketing Association Program Chair
We welcome you to this annual conference that has successfully mixed
marketing themes of interest to both practitioners and academics alike.
Although in the past, we have tried to cater to the needs of marketing
educators, newbies and tenured faculty, we have tried to attract others
that love the discipline of marketing for the many contributions it has
made to our lives. As educators, we have had the envious position of
making a career of educating the next generation of marketing
professionals – and, hopefully, having fun doing so.
This year, a new track in music, arts, and entertainment has been
added, as well as the traditional areas of consumer behavior, green
marketing, marketing strategy, to name a few. The Atlantic Marketing
Conference has always enjoyed a reputation of providing an interesting
and informal, but professional, forum of learning and renewing
friendships and academic interests. I am sure that this year will
continue in that direction. It is the ideal time to explore the challenges
and successes of marketing education in a global environment and
promote higher education in general.
Special thanks go to the AtMA faculty, staff, and student volunteers
without whom this conference would not have been possible. We look
forward to thought-provoking discussions that will effect meaningful
change.
Alan D. Smith
University Professor, Robert Morris University, AtMA 2013 Conference Chair
2 2013 ATLANTIC MARKETING ASSOCIATION
Nashville, Tennessee
Dear Conference Participant,
Welcome to Nashville, TN and the 2013 Atlantic Marketing Association Annual
Conference! Especially big welcomes to those of you attending for the first or second
time…you are the future of the organization. The Holiday Inn Express®
Nashville - Downtown hotel's guests are promised the perfect pairing of Southern
hospitality and convenience. While in the area, take the time to explore this lively,
musical city and rest assured that your every need can be met. The meeting rooms
for presentations are the Amphitheater, Arts District, Business District (all located
in the hall where the conference registration is located (Lobby level)
Hospitality Suite
A tradition of the Atlantic Marketing Association is the Hospitality Suite. Snacks,
beer and wine are gratis.
Where: Overflow Room (behind the breakfast area, Lobby level) When: Wednesday, Thursday and Friday, 7:00 – 10:00 PM (Often later)
What: A place to mingle, snack and get to know other attendees. Please stop by!
Board Meeting
Where: Hospitality Room
When: Friday, 8:00 – 9:30 AM
Luncheon
Another tradition is the Luncheon on Friday. It is the one chance for the majority
of attendees to get together all at once. Please plan to attend, as the lunch is
included in the registration fee.
Where: Grand Room
When: 1:00 to 2:00 pm on Friday
Registration/Information
The Registration table will be located on Pre-function Area (Lobby level) AND in the
evening during the time scheduled for Hospitality. Wednesday: 3:00 – 7:00 PM;
Thursday, Friday and Saturday: 7:30 AM – 1:00 PM
3 ATLANTIC MARKETING ASSOCIATION OFFICERS
President
Dr. Walter R. Kendall, Tarleton State University, kendall@tarleton.edu
Program Chair / President Elect
Dr. Alan D. Smith, Robert Morris University, smitha@rmu.edu
Executive Director
Dr. Deborah Lester, Kennesaw State University, dlester@kennesaw.edu
Associate Director
Dr. Dolly D. Loyd, Southern Mississippi University, dolly.loyd@usm.edu
Program Chair Elect (2014)
Dr. Maria Kalamas, Kennesaw State University, mkalamas@kennesaw.edu
Proceedings Editors
Dr. Leila Borders, Kennesaw State University, aborder4@kennesaw.edu
Dr. Lynette Kvasny, Penn State University, lkvasny@ist.psu.edu
4 Atlantic
Marketing
Association
2013
Nashville, TN
October 9 – 12, 2013
5 Thursday, October 10, 2013
Complimentary Hot Breakfast Buffet
8:00 AM
Issues in Global Marketing
Amphitheater Room
Session Chair: Sharon Thach, Tennessee State University,
sthach@tnstate.edu
Response of Local Brands to Global Competition in Emerging Markets
Ramaprasad Unni, Tennessee State University, runni@tnstate.edu
Sharon Thach, Tennessee State University, sthach@tnstate.edu
The Federal Government Firearms Restriction Paradox: A Banner
Year for Gun Sales and the Ammunition Shortage of 2013
Matthew Parrish, Southeastern Louisiana University,
matthew.parrish@selu.edu
Michael A. Jones, Southeastern Louisiana University,
michael.jones@selu.edu
George W. Stone, North Carolina A&T University, gwstone@ncat.edu
Contributing Forces of China's Export Success
Kyung-il Ghymn, keg@unr.edu
8:00 AM
Sports-Related Measures of Quality and Performance
Arts District Room
Session Chair: Julie Aylsworth, Wittenberg University,
jaylsworth@wittenberg.edu
Intangible/Tangible Financial State of Affairs for NCAA-Member
Institutions’ Sport-Related Programs
Amber A. Smith, Texas Woman’s University,
amberanaylmt@gmail.com
David P. Synowka, Robert Morris University, synowka@rmu.edu
Sports-Related E-Commerce Quality and Adoptive Elements Of ETicketing
David P. Synowka, Robert Morris University, synowka@rmu.edu
Alan D. Smith, Robert Morris University, smitha@rmu.edu
The Evolution of Sponsorship Relationships to Co-Branding
Partnerships
Julie Aylsworth, Wittenberg University, jaylsworth@wittenberg.edu
8:00 AM Professional Selling and Sales Management in a
Global Environment
Business District Room
Session Chair: Kenneth D. Hall, Bloomsburg University,
kdhall61@gmail.com
Communication In Sales: Are We Creating A Dialogue Or A
Monologue?
Ramon A. Avila, Ball State University
Scott A. Inks, Ball State University
Student Perceptions of Personal Selling: 25 Years Later
Monica J. Favia, Bloomsburg University, mfavia@bloomu.edu
William T. Neese, Nicholls State University
Toward A More Parsimonious Measure of Sociocultural Adaptation
for International B2B Sales Research
Kenneth D. Hall, Bloomsburg University, kdhall61@gmail.com
Monica J. Favia, Bloomsburg University, mfavia@bloomu.edu
9:45 AM
Social Media Applications and Communities
Amphitheater Room
Session Chair: John Dinsmore, Xavier University,
dinsmorej@xavier.edu
Marketer-Created Versus Consumer-Created Online Brand
Communities: Impacts of the Type of Online Community on Perceived
Benefits, Attitude, Revisit Intention and Brand Trust
Soo Hyun Kim, University of Georgia, soohkim@uga.edu
Na Young Jung, University of Georgia
Soyoung Kim, University of Georgia
The Mechanics behind Blog Marketing
Jacqueline A. Gilbert, Middle Tennessee State University,
jgilbert@mtsu.edu
A Preliminary Investigation in Utilizing Social Networking Sites For
Job Search and Recruitment
Liz Alexander, Marshall University, alexanec@marshall.edu
Deanna Mader, Marshall University, maderd@marshall.edu
Fred Mader, Marshall University, mader@marshall.edu
9:45 AM Consumer Behavior: Older, Younger, Married, or
Single: Demographics Matter in Marketing Strategy
Arts District Room
Session Chair: Elizabeth Purinton, Marist College,
Elizabeth.purinton@marist.edu
Mature Consumers: Print Ad Portrayal
Elizabeth Purinton, Marist College, Elizabeth.purinton@marist.edu
Single Parents, Role Strain and Food Shopping Behaviors
Palaniappan Thiagarajan, Jackson State University,
palaniappan.thiagarajan@jsums.edu
Ronald D. Taylor, Mississippi State University, rdt1@msstate.edu
Subhra Chakrabarty, University of Kuwait
Exploring the Factors Affecting Moms’ Restaurant Food Choices
Cathleen Jones, Robert Morris University, jones@rmu.edu
9:45 AM The Psyche of the Consumer: Unique and Interesting
Investigations
Session Chair: Terri Wadja, Slippery Rock University,
theresa.wajda@sru.edu
Strategies to Cope with Unfavorable Country-of-Origin and BrandOrigin Effects
Hua “Meg” Meng, Kent State University, hmeng@kent.edu
Rajendar K. Garg, Indiana University of Pennsylvania, Garg@iup.edu
Self-Concept Clarity and Its Impact on the Self-Avatar Relationship
in a Mediated Environment
Stef Nicovich, Lynchburg College, nicovich@lynchburg.edu
Sylvia Lozona-Martin, Lynchburg College, lozano.s@lynchburg.edu
Lady Luck: Illusory Control and Consumer Products
Theresa (Terri) A. Wadja, Slippery Rock University,
theresa.wajda@sru.edu
11:30 AM Consumer Behavior: Price? Color?….So Many
Decisions: Consumer Elaboration of Important Marketing
Stimuli
Amphitheater Room
Session Chair: Cathleen Jones, Robert Morris University,
jones@rmu.edu
Consumer Elaboration on Nine-Ending Prices and Purchase
Intentions
Mazen Jaber, Saginaw Valley State University, mjaber@svsu.edu
Nicholas Hubbard, Saginaw Valley State University
Jason Wolverton, Saginaw Valley State University
Behavioral Reasoning Theory: A Primer
Jeananne Nicholls, Slippery Rock University,
jeananne.nicholls@sru.edu
Kurt Schimmel, Slippery Rock University, kurt.schimmel@sru.edu
D. Steven White, University of Massachusetts—Dartmouth,
swhite@umassd.edu
Jill Maher, Robert Morris University, maher@rmu.edu
The Use of Color in Logos and Packaging: The Research Gap
Elizabeth Purinton, Marist College, Elizabeth.purinton@marist.edu
11:30 AM The Tools of Music and Fine Arts Marketing
Arts District Room
Session Chair: Kimball P. Marshall, Alcorn State University,
kmarshall@alcorn.edu
Discussant: Clyde Rolston, Belmont University,
rolstonc@mail.belmont.edu
What Makes Musical Groups Successful?
Michael M. Pearson, Loyola University, New Orleans,
pearson@loyno.edu
Jerry R. Goolsby, Loyola University, New Orleans, jgoolsby@loyno.edu
Caroline Fisher, Missouri University of Science and Technology,
cfisher@mst.edu
Marina H. Onken, University of Wisconsin, River Falls,
marina.onken@uwrf.edu
Social Media and the Creation of Celebrity
Pj Forrest, Alcorn State University, forrest@alcorn.edu
William S. Piper, Alcorn State University, wpiper@alcorn.edu
Arts Marketing: Strategy and Tactics in an Undefined Industry
Sharon Thach, Tennessee State University, sthach@tnstate.edu
11:30 AM Marketing Health Care Services: The Use of Social
and Digital Media
Session Chair: Joe Cangelosi, University of Central Arkansas,
joec@uca.edu
Behavioral Changes Due to the Influence of Preventive Health Care
Information: The Impact of Social Media
Joe Cangelosi, University of Central Arkansas, joec@uca.edu
Ed Ranelli, University of West Florida, eranelli@uwf.edu
David Kim, University of Central Arkansas, davidk@uca.edu
Health Care Services: Marketing to University Students
Deborah H. Lester, Kennessaw State University,
dlester@kennesaw.edu
Dolly D. Loyd, University of Southern Mississippi, dolly.loyd@usm.edu
Andrew M. Forman, Hofstra University,
andrew.m.forman@hofstra.edu
Hospitality Room: Thursday 7pm – 9:30pm, in Overflow Room (behind the
breakfast area, Lobby level) 14 Friday, October 11, 2013
8:00 AM Strategic Applications of Human Capital Sustainable
Marketing Systems
Amphitheater Room
Session Chair: J. Thomas Failla, Pace University, tfailla@pace.edu
Sustainable Organizations for Value Creation
William Dodds, Fort Lewis College, dodds_b@fortlewis.edu
Sustainable Innovation for Google
Tim Gandee, Tiffin University
Perry Haan, Tiffin University, haanpc@tiffin.edu
Strategic Aspects of Corporate Culture and Performance Appraisal
Systems
William T. Rupp, Austin Peay University, ruppw@apsu.edu
15 Friday, October 11, 2013
8:00 AM Open and Closed: An Examination of Overt and
Covert Marketing Strategies
Arts District Room
Session Chair: Riley Dugan, The University of Cincinnati,
duganrg@mail.uc.edu
Word of Mouth, Traditional, and Covert Marketing: Comparative
Studies
Stefanie Boyer, Bryant University, sboyer@bryant.edu
Brent Baker, University of North Dakota
Diane R. Edmondson, Middle Tennessee State University,
Diane.edmondson@mtsu.edu
Paul Solomon, University of South Florida, PSolomon@usf.edu
Is This Working As Well As I Thought? Toward Understanding the
Effect of Social Media Usage on Sales Performance
Riley Dugan, University of Cincinnati, duganrg@mail.uc.edu
8:00 AM
Issues in Marketing Education
Session Chair: Michael W. Pass, Sam Houston State University,
mwp006@SHSU.edu
Student Effort: The Influence of Mastery Goals and Psychological
Needs
Michael W. Pass, Sam Houston State University, mwp006@SHSU.edu
Perceptions of Well-Being in College Students: A Cross-Discipline
Comparison
Debbie S. Easterling, Salisbury University, dseasterling@salisbury.edu
David LeBaron, Salisbury University, dnlebaron@salisbury.edu
9:45 AM Consumer Behavior: Rewards and Cause-Related
Marketing Strategies
Amphitheater Room
Session Chair: Jennifer Nevins Henson, Appalachian State University,
nevinsjl@appstate.edu
The Impact of Growth in a Rewards Program: All Customers Are Not
the Same
Michael McCall, Ithaca College, McCall@Ithaca.edu
Clay M. Voorhees, Michigan State University, voorhees@bus.msu.edu
Rose Opengart, Embry-Riddle Aeronautical University Worldwide,
Opengarr@erau.edu
Cause-Related Marketing and the Pennies-a-Day Effect on Offer
Fairness
Mazen Jaber, Saginaw Valley State University, mjaber@svsu.edu
The Influence of Affective Trust on Brand Extension Quality
Perceptions and Purchase Intentions
Neel Das, Appalachian State University, dasn@appstate.edu
Michael Dotson, Appalachian State University,
dotsonmj@appstate.edu
Jennifer Nevins Henson, Appalachian State University,
9:45 AM
Issues in Marketing Education
Arts District Room
Session Chair: Peggy O. Shields, University of Southern Indiana,
pshields@usi.edu
Lessons Learned From Team Testing: An Investigative Study of
Instructor and Student Concerns
Peggy O. Shields, University of Southern Indiana, pshields@usi.edu
Text Me Now, I’m In Class
Elizabeth C. Alexander, Marshall University, alexanec@marshall.edu
Fred H. Mader, Marshall University, mader@marshall.edu
Deanna R. D. Mader, Marshall University, maderd@marshall.edu
9:45 AM
Marketing Education Workshop
Session Chair: M. Meral Anitsal, Tennessee Tech University,
manitsal@tntech.edu net
“Are We Ready To Integrate?” Pros and Cons of Cross-Disciplinary
Courses in Marketing
M. Meral Anitsal, Tennessee Tech University, manitsal@tntech.edu
11:30 AM Marketing Case Studies
Amphitheater Room
Session Chair: Walter Kendall, Tarleton State University,
kendall@tarleton.edu
Bull Roar University, Case 1: Cab Matriculation
Walter Kendall, Tarleton State University, kendall@tarleton.edu
Joanna Shaw, Tarleton State University, jshaw@tarleton.edu
Beverly Turner, Tarleton State University, bturner@tarleton.edu
Salespersons Wellness Lifestyle and Coping Strategies: An
Exploratory Study
Rajesh Srivastava, Middle Tennessee State University,
raj.srivastava@mtsu.edu
Expectation Congruent Advertising in Student Housing
Lacey Butler, The University of Cincinnati, butlerlj@mail.uc.edu
Joseph Masters, The University of Cincinnati, masterjp@mail.uc.edu
Mary Schmidt, The University of Cincinnati, schmims@mail.uc.edu
Alexis Zwiesler, The University of Cincinnati, zwieslab@mail.uc.edu
11:30 AM Social Media/Web Analytics
Arts District Room
Session Chair: Beverly Wright, SunTrust Bank, Inc.,
beverly.wright@suntrust.com
Repeated Purchase and Consumer Loyalty in Online Auction Market
Yanbin Tu, Robert Morris University, tu@rmu.edu
The Factors That Encourage Consumer Involvement in Company
Social Media Outlets
Beverly Wright, SunTrust Banks, Atlanta, Georgia
Lynette Kvasny, Penn State University, lkvasny@ist.psu.edu
Aberdeen Leila Borders, Kennesaw State University,
aborder4@kennesaw.edu
Spreading Good Health: Using Web Analytics to Understand the
Diffusion of Health Messaging
Cassandra Davis, University of Arkansas, cdavis@walton.uark.edu
Aberdeen Leila Borders, Kennesaw State University,
11:30 AM Theoretical Perspectives of Music, Fine Arts and
Entertainment
Session Chair: J Michael Pearson, Loyola University, New Orleans,
pearson@loyno.edu
Discussant: Sharon Thach, Tennessee State University,
sthach@tnstate.edu
The Role of Marketing in Art: The Case of Impressionism
Rene Desborde, Kentucky State University, rene.desborde@kysu.edu
Celebrity Status as the Personification of Secular Values
Kimball P. Marshall, Alcorn State University, kmarshall@alcorn.edu
The Democratization of Music
Clyde Rolston, Belmont University, rolstonc@mail.belmont.edu
Hospitality Room: Friday 7pm -10pm, in Overflow Room (behind the
breakfast area, Lobby level) 23 Friday, Oct. 11… Free Lunch! {Actually, you already paid for it, and is, thus, a sunk cost, so you may as well come and eat. Remember, cheese is always free on a mouse trap} 1:00-‐2:00 pm Great Room Please Plan to Attend! 24 Saturday, October 12, 2013
8:00 AM
Services Marketing and Related Issues
Amphitheater Room
Session Chair: Steve R. Clinton, Robert Morris University,
clinton@rmu.edu
Baggage: An Exploratory Investigation into Service Quality
Measurement and Ancillary Revenue Generation and Potential
Impacts
Blaise Waguespack, Embry Riddle Aeronautical University,
waguespb@erau.edu
Tamilla Curtis, Embry Riddle Aeronautical University
Dawna Rhoades, Embry Riddle Aeronautical University
The Childfree Lifestyle and its Implications for Marketers: A
Proposed Marketing Case
John Crawford, Lipscomb University, john.crawford@lipscomb.edu
25 Saturday, October 12, 2013
8:00 AM Marketing Metrics Workshop: Atlantic Marketing
Association 2013
Arts District Room
Session Chair: Kimball P. Marshall, School of Business, Alcorn State
University, kimball.p.marshall@netzero.net
Introduction to a Course in Marketing Metrics: Key Objectives,
Recommended Textbooks, and Assignments
Kimball P. Marshall, Alcorn State University,
kimball.p.marshall@netzero.net,
Marketing Dashboards
Pj Forrest, Alcorn State University, forrest@alcorn.edu
Experiential Data Collection Learning Assignments in Marketing
Metrics and Analysis
Sue McGorry, DeSales University, mcgorry@gmail.com
8:00 AM
Critical Success Factors in Marketing Research
Session Chair: Kurt Schimmel, Slippery Rock University,
Kurt.Schimmel@sru.edu
Critical Success Factors Online For-Profit Educational Providers
Evaluating Validity in Marketing Research Using PLS-SEM
Russell Reams, Kennesaw State University, rreams@kennesaw.edu
9:45 AM
Customer Retention in Retailing
Amphitheater Room
Session Chair: Maria Kalamas, Kennesaw State University.
mkalamas@kennesaw.edu
Increasing E-Commerce Retailer Loyalty by Providing Customers
Personalized-Customized Hybrid Product Bundles
Denise Linda Parris, Florida Southern College,
deniselparris@gmail.com
Josh Bowers, Product Manager, joshuammb@yahoo.com
Customer Retention and the Bottom Line: Examining the Role of
Customer Share of Wallet (SOW) As a Moderator of Affect- and TrustMediated Effects
Ipshita Ray, Pace University, iray@pace.edu
Morris Holbrook, Columbia University, mbh3@columbia.edu
Services Marketing: A Measure That Examines Job-Related Attitudes
of Employees in the Service Sector
Ronald K. Taylor, Shippensburg University, RKTAYL@ship.edu
9:45 AM
Modeling in Commercialization
Arts District Room
Session Chair: John X. Volker, Austin Peay State University,
volkerj@apsu.edu
Learning in Action: A Commercialization Process Model
William Clouse, Vanderbilt University, Wil.Clouse@Vanderbilt.edu
Solar and Wind Energy Supply Chain Management Considerations in
Ohio
9:45 AM
Services Marketing Financial Impacts
Session Chair: Valerena Candy, Guidance Care Center, Inc.
Airline Revenue Management: The Price of Privacy
Valerena Candy, Guidance Care Center, Inc.
Perry Haan, Tiffin University, perryhaan63@gmail.com
Internal Service Recovery: Protecting the Service Profit Chain
Stephen J. Grove, Clemson University, groves@clemson.edu
Michael J. Dorsch, Clemson University, dorsch@clemson.edu
11:30 AM Marketing Eco-friendly Policies and Tactics
Amphitheater Room
Session Chair: Marcel C. Minutolo, Robert Morris University,
minutolo@rmu.edu
Eco-Friendly Global Supply Chain Management and Its Internal
Stakeholder Concerns
Marcel C. Minutolo, Robert Morris University, minutolo@rmu.edu
Strategic Leveraging of Eco-Friendly Practices at Large
Manufacturing and Service-Orientated Firms
Amber A. Smith, Texas Women’s University,
Steve R. Clinton, Robert Morris University, clinton@rmu.edu
Location Strategies and Its Implementation from an Eco-Friendly
Viewpoint: Case Study among Service Firms
31 Our
Heritage, Your Future.
Robert Morris University, 6001 University Boulevard, Pittsburgh, PA 15108, www.rmu.edu Earned Excellence
The Best Business Schools
In The World 32 33 34 35 2013 Authors, Reviewers and Track/Session Chairs
Elizabeth C. Alexander
Clinton Amos
Ismet Anitsal
Melek Anitsal
Ramon A. Avila
Julie Higgins Aylsworth
Bonita Barger
Aberdeen Leila Borders
Josh Bowers
Tyra Mitchell Burton
Valerena Candy
Joseph Cangelosi
Subhra Chakrabarty
Steve R. Clinton
Stephen Clopton
William Clouse
Paul Costanzo
Kelly Cowart
John Crawford
Neel Das
Cassandra Davis
Melodie Ray Davis-Bundrage
John B. Dinsmore
Michael J. Dorsch
Riley G. Dugan
Paulette K. Edmunds
Jocelyn Evans
J. Thomas Failla
Monica J. Favia
Linda Ferguson
Ismail Fidan
Caroline Fisher
Andrew M. Forman
Rajendar K. Garg
PJ Forrest
Jacqueline A. Gilbert
Jerry R. Goolsby
Stephen J. Grove
Deirdre Guion
Kenneth D. Hall
Jennifer Nevins Henson
Morris Holbrook
Nicholas Hubbard
Scott A. Inks
Mazen Jaber
Marshall University
Augusta State University
Tennessee Tech University
Ball State University
Wittenberg University
Kennesaw State University
Product Manager
Guidance Care Center, Inc.
University of Central Arkansas
University of Kuwait
Robert Morris University
Appalachian State University
Vanderbilt University
Western New England University
Grand Valley State University
Lipscomb University
University of Arkansas
University of Georgia
Xavier University
Clemson University
University of Cincinnati
Elizabeth City State University
College of Charleston
Pace University
Bloomsburg University
Virginia Wesleyan College
Missouri University of Science and
Technology
Hofstra University
Indiana University of Pennsylvania
Alcorn State University
Middle Tennessee State University
Loyola University, New Orleans
Clemson University
North Carolina Central University
Bloomsburg University
Columbia University
Saginaw Valley State University
Ball State University
alexanec@marshall.edu
clamos@aug.edu
IAnitsal@tntech.edu
MAnitsal@tntech.edu
jaylsworth@wittenberg.edu
bbarger@tntech.edu
joshuammb@yahoo.com
tmitchel@kennesaw.edu
joec@uca.edu
clinton@rmu.edu cloptonsw@appstate.edu
Wil.Clouse@Vanderbilt.edu
paul.costanzo@wne.edu
cowartk@gvsu.edu
john.crawford@lipscomb.edu
DasN@appstate.edu
cdavis@walton.uark.edu mrdb@uga.edu
dinsmojb@mail.uc.edu
dorsch@clemson.edu duganrg@mail.uc.edu
pkedmunds@mail.ecsu.edu
evansj@cofc.edu
tfailla@pace.edu
mfavia@bloomu.edu
laferguson@vwc.edu
ifidan@tntech.edu
cfisher@mst.edu
Andrew.M.Forman@hofstra.edu
Garg@iup.edu forrest@alcorn.edu
jgilbert@mtsu.edu
jgoolsby@loyno.edu
groves@clemson.edu dguion@nccu.edu
kdhall61@gmail.com
NevinsJL@appstate.edu
mbh3@columbia.edu sinks@bus.edu
mjaber@svsu.edu 36 Cathleen Jones
Michael A. Jones
Na Young Jung
Maria Kalamas
Frank R Kardes
Elyria Kemp
Lynn Kendall
Walter Kendall
David Kim
So Young Kim
Soo Hyun Kim
Brian R. Kinard
Heather Kirkwood-Mazik
Lynette Kvasny
Conway Lackman
John Lanasa
Michael Landry
Deborah H. Lester
Michael P. Levens
Rachel Litzinger
Terry W. Loe
Dolly D. Loyd
Sylvia Lozona-Martin
Deanna Mader
Fred H. Mader
Jill Maher
Edward Markowski
Kimball P. Marshall
Silvia L. Martin
Sue Y. McGorry
John M. McGrath
Hua “Meg” Meng
Marcel C. Minutolo
Shelley Morrisette
William T. Neese
Jennifer Nevins Henson
Jeananne Nicholls
Stef Nicovich
Marina H. Onken
Southeastern Louisiana University
University of Cincinnati
University of New Orleans
University of North Texas
Tarleton State University
University of Central Arkansas
Kent State University
Shippensburg University
Nicholls State University
Slippery Rock University
Lynchburg College
University of Wisconsin, River Falls
mkalamas@kennesaw.edu
frank.kardes@uc.edu
ekemp@uno.edu
lynn.kendall@unt.edu
kendall@tarleton.edu
davidk@uca.edu
skim@fcs.uga.edu
soohkim@uga.edu
kinardb@uncw.edu
hmazik@clarion.edu
llkvasny@ist.psu.edu
lackman@duq.edu
lanasa@duq.edu
landry@nsuok.edu
mlevens@walshcollege.edu
rcb211@psu.edu
tloe@kennesaw.edu
dolly.loyd@usm.edu
lozano.s@lynchburg.edu
maderd@marshall.edu
mader@marshall.edu
maher@rmu.edu emarkows@odu.edu
kimballpmarshall@bellsouth.net
lozano.s@lynchburg.edu
sue.mcgorry@desales.edu
mcgrath@pitt.edu
hmeng@kent.edu
minutolo@rmu.edu shmorr@ship.edu
bill.neese@nicholls.edu
jeananne.nicholls@sru.edu
nicovich@lynchburg.edu
marina.onken@uwrf.edu
Felix O. Offodile
Matthew Parrish
Kent State University
Southeastern Louisiana University
foffidil@kent.edu
matthew.parrish@selu.edu
Denise Linda Parris
Michael W. Pass
Janice M Payan
Florida Southern College
Sam Houston State University
University of Northern Colorado
dparris@flsouthern.edu
mwp006@shsu.edu
janice.payan@unco.edu
Musa Pinar
Robert Pitts
Valparaiso University
College of Charleston
musa.pinar@valpo.edu
pittsr@cofc.edu
Richard E Plank
University of South Florida
Rplank1947@gmail.com
University of North Carolina Wilmington
Clarion University of Pennsylvania
Pennsylvania State University
Duquesne University
Duquesne University
Northeastern State University
Walsh College
Penn State Altoona
University of Southern Mississippi
Lynchburg College
Marshall University
Marshall University
Old Dominion University
Alcorn State University
Lynchburg College
DeSales University
University of Pittsburgh at Johnstown
jones@rmu.edu
mijones@selu.edu
37 Sonja Poole
University of San Francisco
smpoole@usfca.edu
Elizabeth Purinton
Marist College
Elizabeth.purinton@marist.edu
Ed Ranelli
University of West Florida
eranelli@uwf.edu
Ipshita Ray
Pace University
iray@pace.edu
William T. Rupp
Austin Peay University
ruppw@apsu.edu
Russell Reams
Michael M. Pearson
Kurt Schimmel
Loyola University, New Orleans
rreams@kennesaw.edu
pearson@loyno.edu
Kurt.Schimmel@sru.edu
Sandipan Sen
Southeast Missouri State University
ssen@semo.edu
Joanna Shaw
Teloca Sistrunk
Alan D. Smith
Amber A. Smith
George W. Stone
David P. Synowka
Sharon Thach
Palaniappan Thiagarajan
Ronald K. Taylor
Beverly Turner
John X. Volker
Theresa (Terri) A. Wadja
Eric Walton
Cynthia Webster
D. Steven White
Morehouse College
Texas Woman’s University
North Carolina A&T
Tennessee State University
Jackson State University
Shippensburg University
Austin Peay State University
Alabama State University
Mississippi State University
University of Massachusetts—
Dartmouth
Sun Trust Banks
Providence College
Tennessee State University
jshaw@tarleton.edu
tsistrun@morehouse.edu
smitha@rmu.edu
gwstone@ncat.edu
synowka@rmu.edu
sthach@tnstate.edu palaniappan.thiagarajan@jsums.edu rktayl@ship.edu
bturner@tarleton.edu
volkerj@apsu.edu theresa.wajda@sru.edu
ewalton@alasu.edu
cwebster@cobilan.msstate.edu
swhite@umassd.edu
Jason Wolverton
Beverly Wright
Scott A. Wright
Ramaprasad Unni
beverly.wright@suntrust.com
wrighso@mail.uc.edu
runni@tnstate.edu
38 AtMA Conference 2014
September 25-27, 2014 - Asheville, NC
DoubleTree by Hilton
Asheville -Biltmore
Our hotel for the 2014 conference is within walking distance of the Biltmore estates,
Biltmore Village and the Blue Ridge Parkway. You'll be greeted with a warm
chocolate chip cookie and discover free wireless internet access. Request an
Asheville Travel Guide for more information
Call 1-800-222-8733 OR 1-828-274-1800 to make reservations and please mention the Atlantic
Marketing Association to receive our discounted rates!
Conference Chairs
Dr. Maria Kalamas
2014 Conference Chair
Location of Conference: Asheville, NC
Dr. Brian Kinard
2015 Conference Chair
University of North Carolina Wilmington
Location of Conference: Savannah, GA
39 Atlantic
Marketing Journal
Announcing a Special Issue of the Atlantic
Marketing Journal! Expected Publication in
2013.
Innovations in the Theory and Practice of
Marketing
Sponsored by: Axcess Capon
Special Edition Editor: Dr. Deborah Lester
Please contact Dr. Lester for submission due dates and other
information
40 ********************* CALL FOR PAPERS ********************* SUBMISSION DUE DATE: March 1, 2014 SPECIAL ISSUE ON SOCIAL MEDIA, E-‐PERSONALIZATION, AND MEDIATED SPORTS JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS (JECO) Guest Editor: Alan D. Smith, Ph.D., Robert Morris University INTRODUCTION: There is little doubt that the transformation power of the Internet has greatly impacted and revised theoretical frameworks for research, especially concerning media coverage and content of sport-‐
related activities. Sport research, has an enviable position in that it has a universal significance, ubiquitous presence, and overall importance to its growth and viability in society. Unfortunately, this popularity greatly influences what is considered relevant themes or research threads. As web-‐
based technological innovations increase, so have empirically-‐based methodologies to measure their impacts on consumers of such sport media. Mass communication, coupled with technical innovations that promote ease-‐of-‐use and greater accessibility, has significantly changed the commercial landscape of sport-‐related information and marketing gathering by its fans/consumers. There are many theories that have suggested an overall theoretical framework, the newness, intimacy, and immediacy of the Internet has suggested a more emergent, but still structured, approach. Consumers of sport-‐related materials are redefining how organizations’ leverage of media attempts to communicate with them in the most effective ways. Sometimes this communication occurs at a tacit level, even without our conscious consent, as in the case of eye-‐
tracking methodologies. A message’s reach (i.e. broadcast to multiple audiences) and richness (i.e. personalized content) via mass media and its research seems to have gone beyond simple content analyses of sport websites. Such analysis has often failed to consider a user’s goal-‐direction, a more long-‐term or strategic direction of the organization. Hence, it appears that a number of Internet technology’s impacts on sports are driven by media is most successful tactics, “The press may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about” (Cohen, 1963, p. 177). Still, principles of strategic management, namely mission and vision statements and the role of leadership, are important in research efforts to understand and model media theory and sport-‐related communications. Most competitive businesses (both for-‐profit and nonprofit organizations) have successfully employed mission and vision statements for years; not having an official Internet vision illustrates a significant organizational weakness and misalignment of business and marketing strategies. OBJECTIVES OF THE SPECIAL ISSUE: 1. This special issue will explore the impacts of social media and its related technological developments, such as Facebook™, MySpace™, YouTube™, and Wikipedia™, which 41 ultimately allow the consuming public the opportunity to express their opinions and shape their future viewing experience. 2. The consuming public is not the only stakeholder involved in the media experience. Corporate sponsors, sports writers, broadcasters, sports executives, and players must all be considered in setting an agenda that meets their needs as well. 3. Research designs are needed to adequately address and measure the impacts of the other stakeholders in promoting appropriate messages in mass media. Some designs may be technology-‐specific, while other designs are more strategic than tactical in that they are ensuring that the proper goals of the organization are properly communicated in the selected media channel. 4. Websites of organizations should be organized to maximize positive corporate image control and minimizing the impact of competing stimuli, not just maximizing merchandising opportunities. 5. Although research studies can be designed to look at the individual behavior level, there needs to be a renewed focus on understanding the strategic goal of a sport organization, both in its formulation and implementation, and how best to utilize the various media channels available to convey the messages that sport organizations want to project. 6. Strategic management issues as they relate to sport management as they relate to electronic organizations are especially important in this special issue. 7. All forms of electronic engagement, such as fantasy sports, using various IT platforms will be encouraged in this special issue. The emphasis will be in the sport-‐related area, but other service specific applications will be considered. RECOMMENDED TOPICS: Topics to be discussed in this special issue include (but are not limited to) the following: • Sport mediation and technology • Sport media interactivity • Fantasy sports engagement • Sport and social implications in media • Engagement and technology • Ethical consideration in sport engagement and social media • Social media and sport • Modeling social media in sport • Reexamine the roles of journalism in sport mediation • Theoretical framework for sport mediation • Sports journalism • Consumerism and sport mediation • Website usability in sport communication • Commercialization in sport media • Sustainability in sport media 42 SUBMISSION PROCEDURE: Researchers and practitioners are invited to submit papers for this special theme issue on Social Media, E-‐Personalization, and Mediated Sports on or before March 1, 2014. All submissions must be original and may not be under review by another publication. INTERESTED AUTHORS SHOULD CONSULT THE JOURNAL’S GUIDELINES FOR MANUSCRIPT SUBMISSIONS at http://www.igi-‐global.com/Files/AuthorEditor/guidelinessubmission.pdf. All submitted papers will be reviewed on a double-‐blind, peer review basis. Papers must follow APA style for reference citations. ABOUT JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS (JECO): The Journal of Electronic Commerce in Organizations (JECO) is designed to provide comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of e-‐commerce technologies and advances on organizations around the world. JECO discusses the influence of electronic commerce on organizational behavior, development, and management in organizations. The secondary objective of this publication is to expand the overall body of knowledge regarding the human aspects of electronic commerce technologies and utilization in modern organizations, assisting researchers and practitioners to devise more effective systems for managing the human side of e-‐commerce. This journal is an official publication of the Information Resources Management Association www.igi-‐global.com/jeco The primary mission of the Journal of Electronic Commerce in Organizations (JECO) is to provide comprehensive coverage and understanding of the social, cultural, organizational, human, and cognitive impacts of the EC technologies and advances on organizations around the world. These impacts include those of EC on consumer behavior as well as on organizational behavior, development, and management in organizations. The secondary objective of this journal is to broaden the overall body of knowledge regarding the human aspects of EC technologies and utilization in modern organizations, assisting researchers and practitioners to devise more effective systems for managing the human side of EC in contemporary organizations. Editor-‐in-‐Chief: Dr. Mehdi Khosrow-‐Pour Published: Quarterly (both in Print and Electronic form) PUBLISHER: The Journal of Electronic Commerce in Organizations (JECO) is published by IGI Global (formerly Idea Group Inc.), publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference”, “Business Science Reference”, and “Engineering Science Reference” imprints. For additional information regarding the publisher, please visit www.igi-‐global.com. All submissions should be should be directed to the attention of: Dr. Alan D. Smith, Guest Editor Journal of Electronic Commerce in Organizations (JECO) E-‐mail: smitha@rmu.edu Mailing Address: Alan D. Smith, Ph.D. University Professor of Operations Management Department of Management and Marketing 6001 University Blvd. Moon Township, PA 15108 * * * * * *
43

Conference Program - Atlantic Marketing Association

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