Diversity News - minority dealers
Transcription
Diversity News - minority dealers
Diversity News NETWORK DIVERSITY & DEALER DEVELOPMENT INSIDE THIS ISSUE: TOP 10- Retail Sales TOP 10- Marketing Invest. Financials Meeting the Author In the Spotlight USA Today Month- End Procedures Mission- To develop a culturally diverse dealer network that represents Chrysler’s customer base and the communities that its dealers serve 2 3 4 5 6 7 8 Created by: Sarah Edwards-Chrysler Intern (For more information see page 5) Volume 2: Issue 6 MARK YOUR CALENDARS! Market Master Webinar- June 24th, 2010 Chrysler Group LLC continues to support its minority dealers with content and added-value. This year, we launched many new initiatives and tools to help you build a dealers business. We are very excited to announce the launch of Market Master, a unique tool designed to help you identify the sales potential in a market. It provides insight from a market, brand, sales and demographic perspective. Market Master will help do the following: • Maximize sales by focusing the marketing efforts on lost sales opportunities. • Identify brand/product performance versus key competitors. • Provide a comprehensive view of local trends, demographics, sales and cross-sell information. The report contains the following sections: MARKET (Sales Locality/Trade Zone), BRAND PERFORMANCE (Quantifies lost opportunity by volume and location), SALES PERFORMANCE (retail sales data as well as sales pump-in and pump-out data), and DEMOGRAPHICS (household growth, minority/ethnicity population growth and household income level data). We look forward to seeing the positive results of providing informative reports to help guide a dealers business decisions. 2010 NAMAD ANNUAL MEETING JULY 22nd-24th The NAMAD Annual Membership Meeting is celebrating 30 years representing minority dealers! The conference registration, agenda and hotel information can be found at www.namad.org. NAMAD’s Annual Membership Meeting plans to provide an agenda to discuss and come up with solutions to the issues facing ethnic minority dealers today and the issues that ethnic minority dealers will face in the future. They will have workshops relating to government relations issues, and dealer operation solutions. Contact Pam Walk at 301.306.1614 with any questions. See you at the Sheraton Hotel in Chicago July 22nd-24th! We’re on the Web! Come check us out! www.minoritydealers.com May 2010 Diversity Dealer 1. Spring Chrysler Jeep Dodge (Spring, TX) Sales (CYTD) 719 2. Performance Chrysler Jeep Dodge (La Vista, NE) 3. Landers McLarty Dodge Chrysler Jeep (Huntsville, AL) 577 4. Galeana's Van Dyke Dodge (Warren, MI) 549 5. Greenway Chrysler Jeep Dodge (Orlando, FL) 513 6. Ancira Chrysler Jeep Dodge 505 7. Olathe Dodge Chrysler Jeep (Olathe, KS) 465 8. Tyson Motor Corporation (Shorewood, IL) 462 9. Folsom Lake Dodge Chrysler Jeep (Folsom, CA) 449 10. Galeana Chrysler Jeep Dodge (Fort Myers, FL) 394 568 Diversity Dealer Sales (MTD) 1. Spring Chrysler Jeep Dodge (Spring, TX) 2. Landers McLarty Dodge Chrysler Jeep (Huntsville, AL) 156 3. Performance Chrysler Jeep Dodge (La Vista, NE) 144 4. Greenway Chrysler Jeep Dodge (Orlando, FL) 121 5. Galeana's Van Dyke Dodge (Warren, MI) 120 6. Ancira Chrysler Jeep Dodge 118 7. Tyson Motor Corporation (Shorewood, IL) 113 8. Olathe Dodge Chrysler Jeep (Olathe, KS) 109 9. Folsom Lake Dodge Chrysler Jeep (Folsom, CA) 100 10. Acadiana Dodge Chrysler Jeep 100 148 May 2010 Diversity Dealer 1. Dodge Chrysler Jeep City of McKinney (McKinney, TX) Sales (CYTD) 334 2. Gulfgate Dodge Chrysler Jeep 304 3. Stateline Chrysler Jeep Dodge (Fort Mills, SC) 272 4. La Brea Chrysler Jeep (La Brea, CA) 5. Superstition Springs Chrysler Jeep Dodge (Mesa, AZ) 228 6. Stone Mountain CJD (Stone Mountain, GA) 110 7. Advantage Chrysler Jeep Dodge (Des Plaines, IL) 102 8. Alhambra Chrysler Jeep Dodge (Los Angeles, CA) 100 9. Bessemer Chrysler Jeep Dodge (Bessemer, AL) 79 Diversity Dealer Sales (MTD) 1. Gulfgate Dodge Chrysler Jeep (Houston, TX) 2. Dodge Chrysler Jeep City of McKinney (McKinney, TX) 72 3. La Brea Chrysler Jeep (Los Angeles, CA) 57 4. Stateline Chrysler Jeep Dodge (Fort Mill, SC) 51 5. Superstition Springs Chrysler Jeep (Mesa, AZ) 35 6. Alhambra Chrysler Jeep Dodge (Alhambra, CA) 26 7. Stone Mountain CJD (Stone Mountain, GA) 8. Advantage Chrysler Jeep Dodge (Des Plaines, IL) 20 9. Bessemer Chrysler Jeep Dodge (Bessemer, AL) 12 67 19 198 (Genesis) I thought I would take the time to introduce myself as the new author of the Diversity Newsletter. My name is Sarah Edwards. I am the new intern in the Network Development and Fleet Organization here at Chrysler. I am currently enrolled at Saginaw Valley State University and I will be entering into my junior year this fall. I will be studying Business Administration as my focus for my major but as of right now. Now, where am I from? It is time to break out those geography skills folks. Have you ever heard of a town in Michigan called Clawson? If not, this town is between the major cities in the southeast part of Michigan such as Royal Oak, Madison Heights, and Troy; and this unknown spec on the map is, my hometown. It is 13 miles from Chrysler headquarters in Auburn Hills. Clawson is a mile and a half wide, but don’t be fooled, there is an east and west side. Throughout my life I have attended Clawson Public Schools. In high school, I was a scholar athlete of four sports: soccer, basketball, volleyball, and softball. Not only did I participate in sports all four years in all seasons, but I also worked at a part-time job. Growing up with such a hectic schedule has taught me great time management skills and good work ethics. My experience in the Chrysler Group of Network Development and Fleet has been very positive. I am honored to have this position and very happy to be surrounded by a great group of people that help make my experience that much better. I am very excited to be your new editor of this newsletter. I hope to meet you all in person and get to know more about you at our Chicago convention in July. I look forward to finishing out this summer here at Chrysler absorbing all the knowledge that is given to me, and using that knowledge in my everyday life to help me grow as an individual. A new segment that we are featuring in our Newsletter every month is ‗highlighting a dealer‘. In this segment, we highlight specific minority dealers in the United States who have shown exceptional performance in their sales revenue. This week‘s spotlight is on Tyson Motor Corporation and its dealer, Anthony Blake. When you think of Tyson, the first image that probably pops into your mind is ‗Mike‘ Tyson; but in this case, we are talking about the Shorewood, Illinois Chrysler Jeep Dodge dealership. Opening their doors on November 2nd, 1986, this dealership has been around for a whopping three decades. I had the pleasure of talking with Mr. Anthony Blake and I must say that he is a very modest person. Mr. Anthony Blake‘s first choice in a career wasn‘t necessarily a dealer. Before his life as a successful car dealer, he held a job in a sporting equipment store, as a teacher and as a landscaper. ‗I am just an old work horse, with a strong work ethic‘ as he told me when I asked how he has achieved such excellent performance. According to Mr. Blake, in order to reach the level of excellent performance, you must surround yourself with people with the same type of work ethic. Paying a lot of attention to the surroundings as well as the customers is the type of work ethic Anthony Blake and his co-workers abide by. To keep the customer-employee level of interaction positive, the representatives at Tyson Motor Corporation treat customers as if they were family. This sort of method keeps the customers coming back for more. Not only does Tyson Motor Corporation interact well with their customers, but also with the community by sponsoring and donating to Trinity Services, kids sports teams and fun fairs that are put on for adults and kids in need. Even though Tyson Motor Corporation has had its struggles just like any other dealership due to the economic downfall, they keep growing as a result of their efforts. This dealership intends to keep rolling into transition to the next couple of generations; and just like Anthony Blake said, ―the future here is a bright one‖. Written by: Sarah Edwards Chrysler Intern **If you would like to be in our next issue, send me an email at SE196@chrysler.com Record levels of births among minorities in the past decade are moving the USA a step closer to a demographic milestone in which no group commands a majority, new Census estimates show. Minorities accounted for almost 49% of U.S. births in the year ending July 1, 2009, a record high, according to data released Thursday. They make up more than half the population in 317 counties — about 1 in 10 — four states (California, Hawaii, New Mexico, Texas) and the District of Columbia. The USA TODAY Diversity Index shows increases in every state since 2000. The index was created to measure how racially and ethnically diverse the population is. It uses the percentage of each race counted by the Census Bureau — white, black, Asian, American Indian, Native Hawaiian — and Hispanic ethnicity to calculate the chance that any two people are from different groups. The scale ranges from 0 (no diversity) to 100. The 2009 national index is 52, up from 47 in 2000. That means that the chance of two randomly selected people being different is slightly more than half. In 1980, the index was 34, a 1-in-3 chance. The level of diversity varies widely from region to region — from as high as 79 in Hawaii and 68 in California to as low as 10 in Maine and Vermont and 13 in West Virginia. Much of the rapid growth in diversity is driven by an influx of young Hispanic immigrants whose birthrates are higher than those of non-Hispanic whites, creating a race and ethnic chasm and a widening age gap. "There are more than 500 counties which have a majority of minority children," says Kenneth Johnson, demographer at the University of New Hampshire's Carsey Institute. "The population is changing to minority from the bottom up." Nationwide, 48.3% of kids under age 5 are minorities, while 19.9% of people 65 and older are. In Gwinnett County, Ga., near Atlanta, one of seven counties where minorities became the majority last year, 88% of the under-20 population was non-Hispanic white in 1990. In 2009, 42% was. "The whole county just flipped," Johnson says. Other highlights: •The nation's median age inched upward to 36.8 from 36.7 in 2008. •The fountain of youth is in Utah, where 9.8% of the population is 5 and under (the highest of any state) and the median age is 28.8 (the youngest). 2 Month-End Procedures • Financing Institutions count/record their inventories at your dealership to insure that they have control of their working capital. • This is also a recommended practice for all dealers with the inventories that you own. Slubowski, Network Financial Analysis 3 Month-End Procedures • Why is counting your inventories at least monthly recommended? • Because most dealers have the majority of their working capital in three ―Key‖ areas– Cash – Used Vehicles + – Parts 70 % to 80% of the average dealer’s w.c.! Slubowski, Network Financial Analysis 4 Month-End Procedures • Be relentless in the collection of all Accounts/Receivables and convert to cash. • Chase down the over-aged receivables because they don‘t get collected without some additional effort. (There has to be an issue, or you would have gotten the money on time!) • Additionally, check Accounts/Payable, (acct. #201 to and see if it is dramatically trending upward). It shouldn‘t. Slubowski, Network Financial Analysis 5 Month-End Procedures • Touch every used vehicle on your lot at least monthly. • Have your managers sign and date the Used Vehicle schedules that correspond directly to your working capital. • Have written notes on all vehicles released as Service loaners, demonstrators, at detail shops etc. (This might also help you spot excessive sublet work that may be done in your shop for a higher return in gross profit.) Slubowski, Network Financial Analysis 6 Month-End Procedures • Chase all Open R.O.s in Service and the Body Shop. Also, touch all infor-service vehicles in your lot. • Remember, the techs, the advisors and the Managers already have been paid. The only person who is still waiting for the money is the Dealer. •Please remember that you when you chase down open R.O.s, you will develop two Different lists •Vehicles without tickets •Tickets without Vehicles •Which is worse? Slubowski, Network Financial Analysis Month-End Procedures PARTS BIN CHECK (Minimum of 20 Part Numbers) 7 DEALERSHIP BIN NO. SHELF A-E. PART NUMBER BIN COUNT PAD COUNT DIFFERENCE COMMENTS • Complete a twenty- to twenty-five physical part check monthly. • Compare the physical count to the electronic count and check for variances. If large variances occur- it is time to schedule an outside parts audit. Slubowski, Network Financial Analysis See you next month! Your editor, Sarah Edwards