October - HondaMPE.com.au

Global brand slogan combined with Honda logo
October
Honda MPE Australia’s News and Information Magazine
Motorcycle News, Marine News, Power Equipment News
Plus the latest Honda merchandise and accessories.
Global brand slogan
2008
AMCN VOTES THE FIREBLADE
‘MOTORCYCLE OF THE YEAR’
The judges of the annual ‘Australian
Motorcycle News (AMCN) Motorcycle of
the Year Awards’ have rolled out the best
of the best on to the track with one bike
standing head and tail above the rest.
The clear winner for 2008 – earning more
than twice as many votes as the runner up
– is the Honda CBR1000RR Fireblade!
Always renowned for its unique look, strong
performance and responsive control,
Australian experts have now confirmed this
popular sports model as the number one
bike both on and off the track.
AMCN wrote, “For a machine to be a clear
winner in every aspect in the superbike
class is something that doesn’t happen
often. This is the most hotly contested
market segment in motorcycling – on both
road and racetrack.”
“Those voters who already own one love
it, and the majority of those who don’t own
one want to.”
If the Motorcycle of the Year award wasn’t
enough to prove the might of Honda’s
new superbike weapon, the Fireblade has
also taken out the ‘2008 Motorcycle of the
Year Reader’s Choice Award’ with AMCN
readers making it clear that the “Fireblade’s
performance, styling, quality and pricing all
make a big impact and, when combined,
make an unbeatable package”.
The CBR100RR also collected honours
for the Readers Choice Award for the
subcategory of ‘Best Sportsbike’.
“The engine and chassis package has
redefined the benchmark for production
sportsbikes. Nothing compares to this
outstanding new machine,” according to
AMCN journalists.
The 2008 model features an even more
compact, mid-displacement-sized form
than ever before as well as innovative
performance enhancing developments like
a new underslung exhaust system and new
‘assist slipper’ clutch.
NE
MRC
A
CYCL
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E
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Global brand slogan combined with Honda logo
GENERAL NEWS
www.hondampe.com.au
Global brand slogan
CONTENTS
>>
p04-05
Honda on the edge with Upton racing, Jetski.com gets
around on Aquatrax, Brisbane HART centre launch,
VFR still going strong.
>>
p06
The Future of Transport, Two wheelers official C02
emissions winner, New motorcycle/scooter strategy
for Sydney.
>>
p07-09
Award winning dealers, Wren Riverboats, Future bright
for four-strokes, Award winning boat show season, Staff
interviews.
>>
p10-13
Fuel tax credit expansion, Local manufacturing key to
success, Tillers in demand, Dealer meetings mark 60
years, PE dealer Awards, Where the Honda buffalo roam.
>>
p14
Bell Fire equipment wins prrestigious design award,
Cox announces Honda Vtwin power at conference.
>>
p15
New merchandise range released & Fresh out of Europe,
Dreamwear watches.
>>
Honda Red
Honda MPE contact list insert included.
Corporate symbol / Honda logo
Global brand slogan combined with Honda logo
General Enquiries:
Honda Australia (MPE)
Ph: (03) 9270 1111
Global brand slogan
Media/Communicator Enquiries:
Lisa Evans - Public Relations Specialist
Ph: (03) 9270 1183
Email: levans@hondampe.com.au
2
Motorcycle orders:
Freecall 1800 658 860
Parts interpretation:
Ph: 1800 808 738
Power equipment orders:
Ph: 1800 801 804
Marine enquiries/orders:
Ph: 1800 507 590
HONDA ON THE MOVE
Honda Australia is gearing up for a move within the next two years.
Honda MPE was originally established in 1969, and had all of its
operations based in Tullamarine from 1981 before the motorcycle, power
equipment and marine part of the business moved to one of its current
Campbellfield sites in 1991.
Since the Campbellfield office opened 17 years ago, the company has
experienced enormous growth with Victorian operations now including
lawn mower production at another site within Campbellfield, two external
rider training centres (HART), one located at Tullamarine and one in
Kilsyth, and an Australian design modification centre for motorcycles
in Frankston.
“It has reached the point where we now want to consolidate all of our
operations into one location, so we are currently looking at land to
purchase and with most of our 150 employees living in and around the
local area of Hume, we would love to get somewhere in close proximity
to our current location,” Honda Australia Managing Director, Stuart
Strickland, said.
Consolidating into a new, all-in-one site by the end of 2010 will not only
give the company more space, but will eliminate deficiencies in the
business, make staff retention easier and create the opportunity to build
an energy-efficient building.
“Here in our current location we don’t have a lot of space, which restricts,
amongst other things, our product displays.”
“The plan at the new site will be to expand our display area, giving us
the ability to have more than 50 products on display and raise our profile
with potential and existing customers.”
“Also, to attract the calibre of people we want to have working for us
depends on the kind of environment we create.”
“We see ourselves as a ‘green’ company and to reflect that the new
site will be a 5 star, self-sufficient, energy rated building with the best in
water and energy saving devices,” Mr Strickland said.
Honda is also currently entering a new and exciting phase of producing
solar panels, which will hit the Australian market in late 2009.
“The solar power market is obviously a growing market. Everyone is
looking at alternative sources of power and our panels, manufactured
via a unique production process, will be very high tech and will look a lot
better than your normal solar panel,” Mr Strickland said.
GENERAL NEWS
MESSAGE FROM THE DIRECTOR
future will be more difficult than
we have experienced over the
past few years. Apart from the
normal pressures of business
such as not enough customers,
not enough profit etc, the two new
pressures are definitely availability
of funds and cost increases due to
exchange rate, materials, labour &
fuel. So what do we do to help get
through this period?
As I write my first article for
communicator, I wonder if I could
have selected a more topical
subject or any subject for which
I am a less expert than anyone
else. Of course, I refer to what’s
happening to the world’s financial
markets and how developments
might affect us in business in
Australia.
Without repeating what we’re
all hearing constantly in the
media, the main issues are the
unravelling of the US Financial
markets which started with the
US sub-prime issue last year but
now extends to just about every
Financial institution and Bank.
Locally, the major economic factor
is the Reserve Bank now trying to
restart the economy that it has
been trying to slow down for the
last few years. Experts describe
our economy as 2 speed strong
investment and export sales in the
mining sector versus slowing retail
sales and consumer confidence.
But the factor that surprised most
of us has been the recent volatility
of and decline in the value of the
Aussie dollar. Against the $US, or
dollar is now trading 12% below
the first half year average and
16% below its peak. The $AU is
not doing much better against the
Japanese Yen, now trading 10%
below the first half average.
The drop in the value of our dollar
now exposes the cost increases
that have been accumulating for
some time due to raw material
and fuel and energy increases.
The Chief Economist at a Bis
Shrapnel seminar I attended last
week was adamant that we should
not panic. He believes that massive
current and scheduled investment
in mining and infrastructure will
shield Australia from the worst of
the world economic slowdown.
This is reassuring, however, there
is no doubt that the foreseeable
The following are some basics:
1. Review your business debt
positions
Banks that have been very
generous and accommodating
are now tightening up dramatically
so make sure you stay under the
official bank business loan ratio
(normally 70%).
2. Work harder on your trade debt
receivables
This is a risk time for many small
business so stay on top of your
accounts.
3. Make a concerted effort to clear
old stock
Its costing you money, you’ve
probably already spent the
rebates that applied to it when you
bought it, its tying up your cash
and its probably stopping you
from buying fresh stock.
4. Keep your new stock levels up
This probably sounds odd after (3)
above but the reality is that today’s
stock will not be this cheap again
as the exchange rate and raw
material cost increases will force
all manufacturers and distributors
to increase prices very quickly.
5. Look for waste
Most businesses accumulate
unnecessary expenses
(bad
habits) during buoyant times.
Often the excesses can be easily
cut without affecting your ability to
do business.
6. Get professional advice
At a recent Power Equipment
dealer meeting, we introduced
a group of business coaches.
Business coaches work with small
business owners to review and
fine tune a business. Often, they
can see improvements that you
cannot and like all good coaches
they push you hard to improve. As
they reminded the audience, even
the best need coaches – Tiger
Woods has five!
The next one to two years will
be challenging, but with strong
brands, good business skills and
controls, strong manufacturer
backing and determination it
should be business as usual.
Good Selling.
Robert Toscano
HONDA, RED CROSS AND TAFE
TEAM UP FOR MOTORCYCLE SAFETY
Zaid Sako and Phillip Georgiadis
moved one step closer to realising
media careers with the official
launch of their joint DVD project.
Produced as a partnership
between Career Connections
- Kangan Batman TAFE, Honda
Australia (HART) and Red Cross
Australia, the training DVD
highlights the importance of
motorcycle safety both on and off
the road.
Secondary school students Zaid,
from Hume Central School, and
Phillip, from Sunbury Secondary
College, wrote, produced and
edited the instructional DVD
which is now being used as a
training aid for HART. Red Cross
are also exploring the concept of
a first aid course targeted at the
motorbike riding community in
which the DVD will be used.
The launch, which was held
at Kangan Batman TAFE’s
Broadmeadows
campus,
featured the first official screening
of the Removing a Helmet from an
Injured Motorcycle Rider DVD.
Frank Hardy, team leader at Career
Connections – Kangan Batman
TAFE, said the collaborative effort
between community, industry and
education creates opportunities
for success.
“Many individuals, businesses and
schools have combined efforts
to produce this project, and the
result is a valuable educational
tool,” he said.
“The DVD features footage of
both road and off-road riders to
remind us that safety is important
wherever people ride. Additional
segments focus on providing
instruction on the correct way
to remove various helmet types,
something many riders would not
be aware of.”
Virginia Leafe, General Manager
of First Aid, Health & Safety, Red
Cross says “Removing helmets
in an accident situation is one of
the many first aid skills the public
should know.”
“It’s important for everyone to
have first aid knowledge to be
effective in saving lives, improving
the chances of survival and
minimising the consequences of
any type of accident or first aid
emergency.”
National manager of Honda
Australia Rider Training, Mark
Collins, addressed the launch
gathering,
and
highlighted
the importance of these kinds
of safety training tools for all
motorcycle riders.
“I wish this sort of training resource
had been around 20 years ago
when I started riding,” he said.
“So many riders just don’t know
about first aid issues specific
to motorcyclists. We train more
than 7,000 riders each year at
HART, and this DVD is definitely
a valuable resource for each and
every one of them.
“The boys have done a great
job with the development and
production of this project.”
Zaid and Phillip are both studying
Year 11 VCE at their respective
schools, and are undertaking
Certificate II in Information
Technology Multimedia in VET
(Vocational
Education
and
Training).
For more information on the DVD
contact Red Cross on
1300 367 428.
Enrolments into first aid courses
and purchase of first aid kits can
be made by calling the same
number or visiting
www.redcross.org.au/firstaid.
3
MOTORCYCLES
www.hondampe.com.au
HONDA ON THE EDGE WITH UPTON RACING
Jay Upton is determined to
maintain his position as Australia’s
Premier Top Fuel Motorcycle
racer. His incredible nitromethane
fueled motorcycle “The Edge”
has wowed crowds and floored
the competition at tracks across
Australia, but the competition is
beginning to strike back.
Jay
explained
the
reasons
behind his desire for constant
improvement. “When I was
building “The Edge” my original
concept included a unique engine
that would make more power than
the competition. I was confident
the next big step for the sport was
multi valve engineering, so I chose
a quad valve layout to improve air
flow in and exhaust flow out of the
engine. This layout works well up
to a point, but the tiny exhaust
valves become fragile at the
incredible cylinder temperatures
this nitro engine runs at” Jay said.
“As
Business
Development
Manager of Australian Automotive
Components I am regularly
involved in new automotive
engineering projects and when
we were asked to develop a
supercharger
installation
for
the awesome Honda VTX 1800
cruiser I knew I had found the ideal
cylinder head configuration for my
new generation nitro engine. As
soon as I saw the cylinder head
with its twin intake valves and a
single large exhaust valve I could
see the potential.
Our power comes from building
more efficient engines than the
competition and I have been
striving for an exhaust design
that would be equal to the task.
Honda has the design and by
adapting Honda’s technology to
our new engine I believe we have
the potential to develop a tune up
so I can ride all the way to the end
of the track. If everything goes to
plan that should net us Australia’s
first 5 second run”.
“The engineering won me over, but
the additional benefit of being able
to introduce Honda to Australian
Drag Racing by welcoming them
to my team is tremendously
exciting. With Honda, Sprintex
Superchargers and Gates Belts
and Hoses continued support we
are ready to defend our Australian
Title and rewrite our own Outright
Australian Record!”
Stuart
Strickland,
Managing
Director of Honda Australia MPE
was enthusiastic about Honda’s
association with Jay Upton and
Drag Racing. “Honda has achieved
the position as the world’s largest
motorcycle company through
JETSKISHOP.COM GETS AROUND ON AQUATRAX
James Tod and his crew at
Jetskishop.com on the Gold
Coast have been busy this year
with both charity and commercial
ventures that have continued
to propel them to the country’s
number one Honda PWC Dealer
spot.
Earlier this year Tod pledged to
give children with disabilities the
ride of their life through the Out
and About program designed for
youngsters who have cerebral
palsy. Mr Tod further assisted the
Cerebral Palsy League through
their annual fundraising `Nudie
Run’ jetski rally last May, as well
as making donations from each
ski he sells.
“It’s so easy to get caught up in
your own life and in work, and
forget about all the things you
can do for these kids,” he said.
“The delight on their faces makes
it really worthwhile.”
4
The business has also been busy
with commercial events and
ventures including the Globe
a policy of being a responsible
manufacturer. Honda is the only
motorcycle manufacturer to be
actively involved in rider training in
Australia, developing avenues for
Honda sport bike owners to ride
their motorcycles at track days,
under supervision and sometimes
with instruction.”
exhilaration of acceleration in a
controlled environment.
“Some sports motorcycles that
Honda produces have a level of
performance that cannot be fully
appreciated in mainstream traffic
and Honda enjoys introducing
riders to the excitement available
from their machines. Not all
riders want to participate in
circuit track days but rather have
shown an interest in drag racing,
a sport that provides an exciting
outlet for owners of performance
motorcycles to experience the
“Honda will continue to encourage
riders to abide by the law and ride
responsibly while taking every
opportunity to improve their riding
skills. The future of motorcycling
rests with those who create a
safer environment for riders to use
their machines. A rapid reduction
in both on and off-road motorcycle
accidents is the goal of our industry
and hopefully, every motorcycle
rider”.
Through his Top Fuel Motorcycle
program Jay Upton will give
Australian Drag Racing fans
the opportunity to enjoy the
ultimate in Honda technology and
performance”.
TEKNIC HONDA TAKES TIME OUT FOR SPECIAL KIDS
World Surfing event in Fiji at
Cloud Break.
“We had people like Kelly Slater,
Joel Parkinson and Mick Fanning
- all Pro World Surfers - using the
Honda Aquatrax,” James said.
“The Honda Aquatrax was the
Official watercraft for the event
and we had craft hit coral,
suck rope into the intake of the
jetpump and used for 12 hours
a day. One unit even floated out
to sea overnight 50ks offshore!”
“The PWC’s held up to everything
thrown at them.”
Addtional partnerships between
Jetskishop.com for the year
include the Kingscliff Surf life
saving who recently purchased a
Honda F-12 to be used in patrol
for rescue. Aquatrax are also now
used in the following operations:
Sea World Stunt show, QLD
Surf life Saving, NSW Surf Life
Saving, Kiama Life Guards,
Bondi Life Guards, Globe Pro
Fiji, Gold Coast Marine Security
(based next to Palazzo Versace),
Aqualift commercial diving.
Teknic Honda’s star riders, Glenn
Allerton, Jason O’Halloran and
Wayne Maxwell spent time at the
Tasmanian round of the Australian
Superbike
Championships
recently with some very special
children from the St Giles Society.
Ben (12), Alex(16) and Jacob (13)
attended along with carer Dennis,
and were treated to a tour of the
pits and a chat with the riders.
They were also given autographed
posters and caps and were
able to experience world class
motorcycle racing for the first time
in their lives.
“Alex has decided he wants to
be ‘Glenn’ and no one is allowed
to touch his poster or his hat,”
said St Giles Marketing Manager
Selena Palmer.
“They had a wonderful day and
we really want to thank Honda
and the Team for organising the
visit for us. None of the kids could
stop talking about it for ages.”
St Giles was founded in 1937 by
the Chamber of Commerce, Rotary
Club and City of Launceston to
provide aftercare support for
children affected by polio. Today
St Giles provides quality services
for up to 2500 Tasmanian children
and adults with disabilities - to
enhance their independence and
community participation.
MOTORCYCLES
DIGNITARIES AND DOOHAN OFFICIALLY LAUNCH NEW
HART CENTRE IN BRISBANE
8 September 2008 - Honda Australia Rider
Training (HART) have officially opened their
fourth national and first Queensland training
centre in Brisbane with the state’s Minister for
Transport, John Mickel and racing legend Mick
Doohan joining in the celebrations to show
their support of the new facility.
HART will be delivering Q-RIDE licence
training and assessment from this new facility,
and advanced courses from other sites in the
Brisbane area for experienced riders.
Honda Australia’s Managing Director, Stuart
Strickland said it is an important part of
the company’s philosophy to provide high
quality rider training, and the opening of the
Brisbane centre is part of the longer term goal
of operating a facility in every capital city of
Australia.
“Queensland is now the largest motorcycle
market in Australia,” he said. “And we are
extremely concerned about any accidents in
this state that involve motorcycles.”
“Motorcycles and scooters have a place in
the public transportation system, and we are
seeing with the increasing number of bikes
on the road that they can provide a very cost
efficient means of personal mobility whilst
reducing traffic mass congestion.”
establishing a great working relationship with
this government over time,” Mr Strickland
added. Minister Mickel also stressed the
importance of any positive initiatives that aim
to improve safety for motorcyclists in the state
of Queensland.
is also one of the world’s largest trainers of
motorcyclists.
For more information on HART’s various
courses, go to:
www.hartridertraining.com.au
“We can’t expect anyone to have the same
level of skills such as Mick Doohan when they
are starting out or even returning to the road
after a break,” Mr Mickel said.
“The onus is on drivers as well as riders to
ensure they are behaving safely and have the
skills to deal with different hazards on the
road.”
Five time 500cc World Champion Doohan,
also gave his stamp of approval to the facility
saying that ongoing training is required, no
matter where you are at in your riding career.
“The thing to remember is that you can
continually improve your skills as a rider as
time goes on. It’s something that requires
practice. I don’t ride as much now as I used
to, but if I did, I would certainly be spending
some time working on updating my skills again
before I hit the road.”
“This is all good news providing we can
minimise accidents. Training is one step in that
process.”
HART which already operates in Victoria
and NSW, is Australia’s leading rider training
company delivering state-of-the-art teaching
methods to over 16,000 riders each year. They
are the only rider training company in Australia
to use rider simulators to improve Hazard
Perception.
“We are therefore very pleased that the
Minister for Transport agreed to formally open
this facility for us, and are looking forward to
HART is fully owned and run by Honda
Australia who, apart from being a subsidiary of
the world’s largest motorcycle manufacturer,
VFR STILL GOING STRONG AFTER 200,000KMS
Nearly six years ago, an
unassuming
chap
named
Graham Smith purchased a
VFR800 2002 model new from
Singleton Motorcycles in NSW.
had no other service issues. “The
customer has been extremely
happy with the performance
of the bike, and this is his sixth
VFR,” John said.
John Apps from the Dealership
reported in recently that Graham
has just clocked up 200,000kms
on the VFR and the bike is still
going strong! “We thought we
would let Honda know as this
customer has ridden this bike
nearly everyday for five and a
half years.” “He uses it to ride
to work, do shopping and go on
trips so the bike has done these
k’s in real world use.” “By the
way the VFR odometer reaches
199,999kms and resets to 0kms,”
John commented. The VFR has
only ever had normal servicing
completed, plus a wiring harness
recall. At 198 000kms the water
pump failed, but otherwise it has
The VFR is still considered one of
the best all-rounder motorcycles
on the market today. In its latest
incarnation, it continues to offer
a unique fuel-injected V4 engine
that produces a band of strong,
accessible power through a two
stage valve actuation system.
Revisions to the VFR’s unique
V4 VTEC sees a smoothness in
performance like never before,
translating to low-end torque as
well as the searing power that can
be expected of high performing
4-valve mills. Styling as well
as effortless Dual Combined
braking are integral to the design
of the VFR.
5
THE FUTURE OF TRANSPORT
www.hondampe.com.au
TIME TO TAKE SCOOTERS SERIOUSLY
VACC, the peak automotive industry body in Victoria, is calling on
Governments to take scooters seriously.
High petrol prices, record inflation and the economic slowdown have
forced many Australians to re-evaluate their finances. As a result, many
motorists, in particular commuters, are considering alternatives to the
car.
“Scooters are a cheap, efficient and accessible mode of transport,”
VACC Executive Director, David Purchase said.
This year’s VACC “Safe Routes” Scooter Rally will again provide
an opportunity for owners to show their support for scooters. Four
hundred-plus riders are expected to assemble at 10.30am at Luna Park
for an 11am departure to Waterfront City Piazza, Docklands, as part of
Community Safety Day, on Sunday, October 26, 2008.
After the Rally, there will be plenty for riders and visitors to see at
Docklands, including Victoria Police and Ambulance historic vehicles,
and displays by the Fire Brigade, Coast Guard and Defence Forces.
With 50,000 people expected to attend, it will be the largest event in
Victoria during the month-long Community Safety campaign.
“Scooters are now a serious and sensible transport option. They deserve
the same status and respect as other vehicles on the roads.”
“It is no coincidence that scooter sales have increased as motorists
count the cost of travel. In fact, sales of the top ten scooter models in
Australia, from January to June 2008, compared to the same period in
2007, reveals a near 57 percent increase (source FCAI).”
“But the Federal and State Governments are still to recognise the true
importance of scooters. As well as a cheap alternative to cars, scooter
use benefits the environment because they leave a tiny carbon footprint,
they reduce congestion on roads and they reduce pressure on city
parking spaces.”
“Now is the time for policy-makers to accommodate scooters in our
road planning and traffic management systems. VACC is recommending
the implementation of designated and signed “Safe Routes”, safety
boxes, access by scooter riders to certain designated bicycle lanes and
allowing boxed turns on certain busy intersections,” Mr Purchase said.
“Scooters are now a serious and sensible
transport option. They deserve the same status
and respect as other vehicles on the roads”
POWERED TWO WHEELERS OFFICIAL CO2 EMISSION WINNER
A report issued by the Federal Government looking at CO2 emissions
has identified that motorcycles and scooters do best when compared
to all other vehicles - accounting for 3.2% of the vehicle fleet but only
0.3% of emissions.
The public discussion paper issued recently titled, “Vehicle Fuel
Efficiency, Potential measures to encourage the uptake of more fuel
efficient, low carbon emission vehicles” looks at the entire national
vehicle fleet and identifies powered two wheelers as clearly the most
environmentally friendly of all motor vehicles.
Manufacturers such as Honda, as well as motorcycle organizations
across Australia have been campaigning for recognition of this fact for
many years.
The paper goes on to say: “Strategies to address the safety and
functionality concerns relating to very light vehicles (including motorcycle
and scooters) through the provision of appropriate safe infrastructure or
reform of road rules may support more widespread uptake of very light
vehicles.”
The Federal Government paper is available at: http://www.environment.gov.au/settlements/transport/publications/pubs/vfe-paper.pdf
HONDA PRAISES SYDNEY’S APPROACH TO TWO-WHEELERS
Honda Australia says all major
cities should aim to follow in the
footsteps of a proactive new
Motorcycle and Scooter Strategy
for Sydney announced recently
by the city’s Lord Mayor Clover
Moore.
Moore launched a draft plan to be
presented to Sydney City Council
that proposes free parking on
certain parts of the street, cheaper
road tolls for those travelling on
two wheels and the installation of
public charging points for electric
motorcycles.
6
Further initiatives include street
locking
devices,
discounted
rates for parking stations and
residential permits, and a safety
awareness campaign to better
educate drivers.
The plan has been designed
to encourage smaller, more
environmentally friendly modes of
travel and aims to support a shift
away from larger, higher polluting
vehicles.
“It is fantastic to see that
government at a local level are
recognising the need to look after
those people who opt to use fuel
efficient, low emission vehicles,”
said Honda’s General Manager,
Motorcycles, Tony Hinton.
“Scooters and motorcycles sales
are continuing to go up because
people of all ages realise they are
a viable commuting alternative in
the face of rising fuel costs and
environmental issues.”
“Motorcycles and scooters take
up less space than cars on the
road and cause far less wear
and tear on infrastructure so it is
only fair that riders be offered an
incentive.”
Compared to the first six months
of last year, the number of people
purchasing road motorcycles has
increased by 9% and scooters by
nearly 8%, according to figures
recently released by the FCAI.
“We are hopeful that other large
cities in Australia will follow suit
with those additional initiatives
they do not already have in place,”
Mr Hinton added.
“It is particularly encouraging
to see that the City of Sydney is
recognising the need to reduce
road tolls for riders.”
A copy of the draft plan can be
found at: www.cityofsydney.nsw.
g ov.au /Cou nc i l /O nE x hi bi tion /
DraftMotorcycleScooterStrategy.
asp
MARINE
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33% OFF ALL BOOKING’S WITH WREN
RIVER HOUSEBOATS
Imagine the relaxation.... A day lazing away on the Murray River with the
only decision to be made whether you go for a fish, a ski or possibly a
swim?
With Honda Marine and River Wren houseboats your dreams could
soon become reality!
We are pleased to offer a 33% discount to all Honda dealers for use of
the River Wren houseboats when booking via this special offer. Yes, you
read correctly, the normal weekly hire rate of $870 per week, has been
slashed to only $580 per week for Honda dealers.
River Wren houseboats are located at Riverglen Marina, 10 minutes
south of Murray Bridge and about 1 hours drive from Adelaide.
In one of Australia’s most scenic locations, you will feel like the river
is your own. With 540 km’s of river to explore between Riverglen and
Customs House, there is plenty to do and see along the way.
The River Wren houseboats are exclusively powered by Honda
outboards, with the 50hp & 75hp being the popular choice.
According to Andrew Hayes, owner of River Wren House Boats “our
customers come away to relax, not to be drowned out with noise and
fumes, and with Honda outboards, they can relax fully. The Honda’s are
also very inexpensive to run, so your houseboat holiday doesn’t cost
you a fortune.”
full confidence. We are also getting an engine life of up around 8,000
hours, which is almost double what we were getting out of previous
outboards!”
When Andrew decided to power his fleet there was only one small issue,
there was no Honda Marine dealer in the area to back up the product.
So what was Andrew’s solution? He started his own dealership!
Murraylands Marine quickly became one of Hondas most successful
dealerships, boasting a 70% market share along the lower Murray River
in South Australia.
Cruising the mighty Murray on a house boat is something that just has
to be done throughout your lifetime. You will love the ever-changing
countryside, from towering cliffs and rugged bushland, to pretty little
settlements and large towns. All the while admiring countless birds,
kangaroos and emus, while fish are seen jumping every day.
The sheer history of the River Murray will be presented to you - wrecks
of old paddle steamers, steam engines, cottages filled with memorabilia
from the days of the early settlers - an incredible, diverse and unique
experience.
So why not put your feet up this spring and relax and enjoy the Murray
River in all of its glory!
For more information visit www.riverwren.com.au or simply contact
Rose @ Riverglen Marina on (08) 8532 1986 and mention Honda to pick
up this outstanding offer.
Andrew believes that Honda’s legendary reliability also sets it apart
from other outboards. “When our customers are up river, the last thing
they want to do is get stranded, and need us to come and get them
going. With Honda outboards, we know we are sending them off with
“Our customers come away to
relax, not too be drowned out
with noise and fumes, and with
Honda outboards, they can
relax fully. The Honda’s are also
very inexpensive to run, so your
houseboat holiday doesn’t cost
you a fortune.”
AWARD WINNING DEALERS
Peter Heinrich, sales manager at Sports
Marine in South Australia, has won the 2008
BIASA “Service to The Industry” Award.
The award has been delivered on only a
half a dozen occasions over the last twenty
years or so and is made in recognition of
outstanding and invaluable contributions to
the industry.
Peter has spent years giving service to the
industry via a Directorship on the BIASA
Board, many as a very distinguished Vice
President. He has also represented state
and national interests overseas on more
than one occasion.
According to a BIASA spokesman, “Once in
a blue moon we have the need to say thanks
and congratulations to a member who has
delivered as much to the business of South
Australian Boating as Peter has to his own
business, often seriously sacrificing his own
affairs for the benefit of the industry.”
“Peter continues to serve today, through
his role with the Board, as Chairman of the
Retailers Division and Chairman for the Boat
Show Committee and for his outstanding
contributions to our work with government
agencies at local, state and federal levels.”
Honda Australia congratulates Peter on this
worthy accolade.
7
MARINE
www.hondampe.com.au
HONDA SAYS MARINE FUTURE IS
BRIGHT WITH FOUR-STROKES
With the state of petrol prices having a noticeable impact on the lucrative
marine industry, Honda are continuing to work on the technology that
is already putting them at the forefront of the four-stroke outboard
market.
Honda has a long history of applying the knowledge developed by its
pursuits in Formula 1, MotoGP, robotics and aviation in the development
of marine products, and according to
Managing Director, Stuart Strickland,
the
manufacturer
has
strongly
benefited from their ability to access
some of the world’s most creative and
innovative minds.
“Honda’s four-stroke lineage can be
traced back to the early 1950s when
our company was pioneering this
technology,” Mr Strickland said.
The latest range of advanced Honda four-stroke engines are the lightest
in their class, emit significantly less emissions and significantly fewer
hydrocarbons than most other comparable products on the market.
Honda has introduced technologies such as BLAST, lean burn and VTEC
to ensure the best fuel consumption and power delivery possible, and
achieve this via the refinement of valve timing and intake systems such
as electronic fuel injection and refined engine management systems.
“Our products are designed to use up to 50% less than old technology
outboards, and also to deliver smooth power that is extremely quiet,” Mr
Strickland explained. Honda outboards are also suited to applications
where both long-range cruising and
reliability, and top-end speed and
torque are desirable.
“Our products are designed
to use up to 50% less than old
technology outboards, and also
to deliver smooth power that is
extremely quiet,”
“Honda’s first four-stroke outboard
was released in 1964 and since this time we have firmly established
ourselves in the design and development of compact, lightweight fourstroke engines; this is where we see the future of our success in the
marine industry.”
“Since the 1960’s, we have held a firm belief that four-stroke technology
is best suited to the marine environment as they are able to best deliver
low emission levels, noise abatement and superior fuel consumption.”
“For example, a recreational angler
who travels long distances to reach
remote fishing destinations will value
the low fuel consumption of a fourstroke, as well as appreciate the lownoise level while getting there,” Mr
Strickland said.
“The payload of fuel can also be significantly reduced because of the
efficiency of the engine. This allows for additional passengers or gear
to be carried, or in the case of commercial fisherman, a greater load of
catch to be taken home!”
Commercial fishermen who utilise Honda product are, in fact, reporting
a huge number of hours of use on their Honda engines, a testimony to
the build quality and reliability.
“In terms of alternative forms of power for trailerable boat outboard
propulsion, Honda does not see any immediate future with electric,
hydrogen, diesel or hybrid technologies,” he added.
“Honda’s R&D staff will continue to build new technology into each new
model as they are released into the market, and our latest BF40 and
BF50 releases are excellent examples of products that offer the most
refined technology available to date.”
“Whilst we are continually conducting R&D in these areas and in some
instances releasing non-marine products utilising these technologies,
I believe it will be many years before we see any workable solution in
marine products due to issues such as safely containing hydrogen,
weight restrictions, etc.”
“Our advice to ardent boat users, whether that be commercial or leisure
use is to make sure they buy the most economical and efficient products
available.” “In this way, they can continue to enjoy their boating without
it impacting too greatly on the bank balance.”
“Where I can see the industry progressing in the short term is in regard
to getting even better performance and fuel consumption from fourstroke technology. In this respect, Honda is leading the way.”
“At Honda these products will only get better over time so we see our
marine business continuing strongly into the future,” he said.
DEALERSHIP: SPORTS MARINE (ADELAIDE)
Name: Gary Carr
What is your role at the dealership/typical days work?
Book in service jobs, source spare parts for the workshop and customers, communicate/
enquiries by phone. If passing through the showroom help customers. I also do boat tests,
on field servicing, help customers hook and un-hook their trailers from the vehicle.
How long have you worked in your current role? 18 years
How long have your worked in the industry?
29 years + apprenticeship as a diesel mechanic/ fitter at the Department of Marine and
Harbour SA.
Where do you see the industry headed - what are your plans?
Specialised like being a doctor! Down the electronic path, throw away items, not much engine
rebuilding. Go with the flow.
Best thing about your job - what is a memorable occasion that you can recall?
Some boat tests, especially confronting a submarine corp sub surfacing just off North Haven
some years ago.
What is your hobby? Old Holdens, hot rods, street machines. Playing with boats, skiing,
kneeboarding. Aussie Rules (Port Power), rocks, minerals and gem stones.
What makes you laugh? Anything.
Favourite drink? Farmers Union iced coffee and West End draught beer (It’s a South Australian
thing).
8
MARINE
AWARD WINNING BOAT
SHOW SEASON
Honda Marine commanded a
strong presence along the east
coast during the 2008 boat show
season – and there’s still more to
come.
While the major boat shows in
Melbourne, Sydney and Brisbane
have been and gone, Mandurah
(WA) – the ‘Sanctuary Cove of the
west coast’ – is just around the
corner.
Honda marine manager Chris
Schultz predicted the Mandurah
Boat Show would follow a similar
trend to that of the east coast
shows.
“While boat show organisers’
figures
suggest
consumer
attendance has been slightly
down on previous years, those
who have visited the show have
been quality buyers,” Chris said.
“Honda staff who have attended
each of the major shows this
season report strong interest in
all our products, with genuine
enquiries and sales leads filtering
through to our dealer network.”
“The marine team, both out in the field
and at head office, always put in a lot of
hard work and long hours during the
boat show season –this award
recognises our dedication
and team spirit.”
“Given the popularity of Honda
outboards in the West, we
expect to be kept pretty busy
in Mandurah speaking with the
cashed-up people who have
come into town from WA’s remote
mining communities – people
who are generally into their fishing
and want the best boats/engines
available.”
a lot of heads during the east
coast shows, it’s been the higher
horsepower range – from the
BF135 through to the BF225
– that have been the centre of the
bulk of consumer enquires.
Outboard engines haven’t been
the only talking point at the boat
shows, either. Honda’s corporate
stand stood out as a cut above
the rest this year, featuring Darren
Milgate’s F1 race boat, the new
2008 CBR1000 Fireblade, the
all-new Honda Accord and
Honda’s popular Aquatrax PWC
range. The display was a true
testament to Honda’s diversity
and advanced technology that
links each product group under
the Honda umbrella.
In Brisbane, Honda was the proud
winner of the ‘best stand of the
year’ award in its category.
“It’s the first award for Honda of
this nature, so we are all extremely
pleased,” Chris said.
“The marine team, both out in the
field and at head office, always
put in a lot of hard work and
long hours during the boat show
season –this award recognises
our dedication and team spirit.”
The Club Marine Mandurah Boat
Show will be held 9-12 October,
2008.
Although
Honda’s
recently
released BF40/50 EFI fourstroke outboards have turned
DEALERSHIP: PACIFIC MARINE (ADELAIDE)
Name: Craig Goldsworthy
What is your role at the dealership/typical days work?
Technical Manager
How long have you worked in your current role? 27 years
How long have your worked in the industry? 27 years
Where do you see the industry headed - what are your plans?
With fuel prices going up Honda’s new technology will drive your
boat further for less money. I’ll stay in the industry until I retire.
Best thing about your job - what is a memorable occasion that
you can recall? On water tests. Open day of the new P/marine
building/workshop.
What is your hobby? Fishing.
What makes you laugh? John in spare parts.
Favourite drink? West End draught beer.
9
POWER EQUIPMENT
www.hondampe.com.au
FUEL TAX CREDIT EXPANSION OFFERS
RELIEF TO GARDEN CARE INDUSTRY
The garden care industry is set to benefit greatly from the expansion of
the Federal Government’s fuel tax credits scheme introduced 1 July,
2008, according to Honda Australia Power Equipment Manager, Ray
Briffa.
Whilst previously only available to specific industries and heavy vehicle
operators, the expansion enables “off-road” fuel concessions, providing
benefits to professional users of landscape and gardening equipment,
including lawnmowers, brushcutters, blowers and the like.
“Equipment operating costs are an extremely important consideration
for all businesses,” he said. “For contractors using equipment for eight
hours a day over the course of five or six days, the fuel savings are
considerable.
Further benefits of four-stroke equipment include reduced exhaust
emissions, quieter operation, minimal vibration and the ability to use
regular unleaded fuel rather than an oil and fuel mix - ultimately these
factors lead to a more efficient and productive work day.
For further information regarding the Federal Government’s fuel tax
credit expansion, visit www.ato.gov.au.
According to Mr Briffa, the reforms to the scheme are welcome news
for the garden care industry, particularly in light of the rising fuel prices,
water restrictions and dry conditions experienced in recent years.
“The past couple of years have been tough for the garden care industry,
with the drought drying out lawns across many areas of the country,
coinciding with water restrictions; this has led to a decline in demand for
regular garden maintenance,” he said.
“For these service providers to now be able to recoup some running
costs through their inclusion in the fuel tax scheme is a very encouraging
step.”
Mr Briffa acknowledged the rising fuel cost pain as a widely felt sentiment
in the industry, but is further encouraged by plans for the rebate to
double in four years. “In addition to these initial measures, Honda is glad
to see that there is policy in place for the fuel tax scheme to offer an even
greater rebate (a 50 per cent increase) by 2012” he said.
According to Mr Briffa, strong sales of Honda’s advanced four-stroke
product range this year marks a trend in which operators of traditional
two-stroke equipment are making the transition to more fuel efficient
product.
“In addition to these initial measures, Honda is
glad to see that there is policy in place for the
fuel tax scheme to offer an even greater rebate
(a 50 per cent increase) by 2012”
LOCAL MANUFACTURING KEY TO HONDA’S SUCCESS
Leading four-stroke power equipment manufacturer, Honda, continues
to lead the way in its commitment to produce products in Australia from
its Melbourne manufacturing facility.
The recent sale of iconic Australian company, Victa Lawncare, serves
as a strong reminder that many well known brands are selling their local
manufacturing businesses to multinationals or moving their operations
overseas.
According to Honda Power Equipment Manager, Ray Briffa, Honda
maintains a strong belief that local manufacturing is key to ensuring its
product meets demanding Australian conditions. “Honda is dedicated
to servicing the needs of the Australian consumer by ensuring our
products are designed and manufactured to meet the highest standards
necessary to excel in Australia,” he said.
“Our commitment toward this end is evident when looking at the
expansion of our Campbellfield (Melbourne) manufacturing site to
more than double its previous size around 18 months ago - Honda
currently produces its entire Buffalo lawnmower range from this facility.
The Buffalo range has earned an outstanding reputation as a tough
and reliable premium product not only capable of handling our own
demanding conditions, but that of the many countries throughout the
world to which it is exported.
“The product features Honda’s advanced four-stroke technology, which
reduces noise and exhaust emissions while maintaining strong power
and torque characteristics with reduced fuel consumption.”
10
Recently celebrating its 20th birthday, Honda’s Australia manufacturing
facility is fast approaching the production of its 500,000 lawnmower.
Producing 10 different lawnmower variants at a rate of almost 40,000
units per year, the facility also turns out five different brushcutter models
and employs up to 30 staff over two shifts.
Mr Briffa said Honda had a strong ongoing commitment to Australian
manufacturing. “During a time where manufacturing in Australia
is increasingly under pressure, Honda sees many opportunities in
maintaining and further developing its Australian manufacturing base,”
he said.
The Honda Buffalo lawnmower and brushcutter ranges offer a wide
choice of models for both domestic and commercial users.
POWER EQUIPMENT
“Whereas a few short years ago it may
have been sufficient for a contractor’s
equipment list to comprise solely
of lawnmowers and brushcutters,
nowadays those contractors wishing to
provide a more complete service also
use blowers, hedgecutters, edgers
and tillers; it’s a trend that I’m sure will
continue in the future.”
making it ideal for raised garden beds and narrow rows. Additional
benefits include fold-over handles for easy storing and transportation,
heavy duty debris shield for increased safety and the convenience of a
dual direction off/run/off switch.
For those needing additional power for more demanding jobs, the F220
provides a 545 mm tine width and features a powerful yet quiet and
efficient GXV57, 57 cc engine while still remaining lightweight at only 24.4
kg. Users of the F220, particularly those with larger jobs, will appreciate
the comfort and convenience of the multi-step adjustable handlebars
and the precision and balance of the model’s mid-tine configuration. For
added safety, the F220 also features a deadman clutch, stopping the
tine from rotating when the operator disengages the lever.
A popular model with contractors is the FR750 which is powered by
the 200 cc GX200 engine, a proven performer that is widely used in a
variety of other Honda power equipment. The FR750 has a tine width of
600 mm enabling it to efficiently work considerable areas at a time, and
features two forward and one reverse gear to better handle a variety of
conditions.
HONDA TILLERS IN DEMAND
Honda’s range of advanced four-stroke tillers is becoming increasingly
popular, particularly among senior gardeners wishing to avoid the often
backbreaking work involved in preparing a vegetable patch or reviving a
neglected garden bed. According to Honda Power Equipment Manager,
Ray Briffa, tillers are also finding new homes with people looking for time
savings from their power equipment.
“Keen gardeners are adding a tiller to their equipment list in droves,” Mr
Briffa said. “There has also been a vast increase in professional garden
care contractors who have bought tillers in an effort to further diversify
their business and increase their service offerings.”
Mr Briffa said that several factors had led to the increase in tiller use. “The
consistently dry conditions across many parts of the country means that
working the soil can be a difficult and time consuming job, particularly in
areas where the soil has a higher clay composition,” he said.
“These dry conditions also require more careful planning and
maintenance of garden areas by aerating the soil for increased water
absorption. “In addition, a tiller will slash soil preparation time, not to
mention help avoid the blisters caused by the shovel and hoe.”
Mr Briffa said it was also only a matter of time before a great deal more
professional garden contractors were adding soil preparation and tilling
to their services. “Discerning home and property owners and even
body corporates, are increasingly wanting a complete garden care and
maintenance service,” Mr Briffa said.
“Whereas a few short years ago it may have been sufficient for a
contractor’s equipment list to comprise solely of lawnmowers and
brushcutters, nowadays those contractors wishing to provide a more
complete service also use blowers, hedgecutters, edgers and tillers; it’s
a trend that I’m sure will continue in the future.”
Spanning five models, Honda’s tiller range begins with the 31 cc
Generation II mini four-stroke FG110 and extends to the 240 cc FR800,
providing a comprehensive model choice for both the home owner
and contractor. Three of the most popular models are the FG110, F220
and FR750 which are particularly versatile and suitable for use in both
domestic and commercial applications.
Weighing only 14 kg, the FG110 has an adjustable 300 mm tilling width
with the ability to till within only a few centimetres of existing plants,
Performance in tough or virgin soil also benefits from a lockable
differential for improved traction. This tiller is equipped with Honda’s
revolutionary Active Rotary System which rotates the tines in opposite
directions allowing for better stability, improved ease of use and reduced
operator fatigue. Ease of use is also aided by the multi-step, height
adjustable handlebars, while a deadman clutch adds to safety.
All Honda tillers feature fuel efficient advanced four-stroke engines that
do away with the need to mix oil and fuel, provide easy-starting, as well
as reduced vibration and exhaust emissions.
Model
Engine capacity
Tilling width (mm)
Starting
Fuel
Gears
Main clutch
Dimensions LxWxH
Dry weight (kg)
Drag bar
Price RRP inc GST
FG110
F220
F501
FR750
FR800
57
160
200
240
31
300
545
914
600
507
Recoil
Recoil
Recoil
Recoil
Recoil
Unleaded
Unleaded
Unleaded
Unleaded
Unleaded
1F
1F
2F-1R
2F-1R
3F-1R
Centrifugal
Centrifugal
Deadman
Deadman
Deadman
1080x395
x98
1200x585
x97
1320x955
x99
1450x1100
x660
1420x705
x123
14
24.4
59
99
126
No
Yes
Yes
Yes
Yes
$835
$1365
$1955
$3970
$3470
MEET YOUR
LOCAL HONDA
TECHNICIAN
Dealer: Atherton Mower and Chainsaw.
Person: Joshua Barrett
Time in current role ?: Four years as an apprentice and one day as
a qualified technician.
What do you do in a current day ?:
Repairs, sales, parts, deliveries, pick ups and deliveries and customer
relations.
The best thing about your job ?:
Variety of work and customer satisfaction.
What are you proud of ?: Finishing my apprenticeship.
Favourite things to do ?: Riding motorbikes and restoring old cars.
What makes you laugh ?: Customers.
11
POWER EQUIPMENT
www.hondampe.com.au
HONDA DEALER MEETINGS CELEBRATE 60 YEARS
“Honda Power Equipment’s easy-starting nature, combined with low fuel consumption,
reduced exhaust and noise emissions, renowned durability and the convenience of not having
to mix fuel and oil, are all attractive buying propositions for customers.”
Honda MPE has recently completed its national Power Equipment Dealer
Meetings, providing dealers with a company update and performance
review, while celebrating strong sales results and announcing impressive
new marketing initiatives.
The dealer meetings were also an opportune occasion to congratulate
dealers on their efforts leading to Honda’s strong year-to-date sales
performance, with The Honda Shop in Western Australia taking out the
award as Australia’s number one Power Equipment Dealer.
Held during August in Melbourne, Sydney, Gold Coast and Perth, the
meetings were well attended and provided an excellent opportunity for
discussion and exchange of ideas between the Power Equipment dealer
network and Honda’s management.
Despite a significant increase in equipment sales all across the country,
the highly regarded award is only bestowed to the dealership that
achieves the largest sales volume of the full range of Honda MPE
supplied power equipment for a single dealership.
The theme of this year’s meetings was ‘60 Years’, a celebration of Honda’s
proud history which began in 1948 with production of the company’s first
motorcycle. Five years later, the H-Type engine was released, marking
Honda’s entry into power products. Honda MPE Managing Director,
Stuart Strickland, began proceedings with an entertaining review of the
company’s history while outlining its future direction, in light of global
issues including climate change and rising fuel prices.
“Despite strong competition and persistent dry conditions across many
areas of the country, the last 12 months have proven to be particularly
successful for Honda Power Equipment,” Mr Briffa said. “I congratulate
The Honda Shop on winning Australia’s number one Power Equipment
Dealer award, as well as commend all dealerships across the country
for the strong sales results; our performance is testament to Honda’s
advanced four-stroke product range which offers many benefits over
competing brands.”
The company’s long-term commitment to the environment came to
the fore with Mr Strickland detailing Honda’s ongoing dedication to
research and development covering technologies as diverse as solar,
hybridelectric and hydrogen.
Honda Power Equipment Manager, Ray Briffa, said the meetings were
a huge success. “The dealer meetings covered a wide range of topics
with presentations from senior management covering future company
direction, sales performance and campaigns, marketing initiatives,
training seminars, and parts and service matters,” Mr Briffa said.
“In an effort to further increase the value of such meetings for our dealers,
we expanded our agenda to include several high profile guest speakers,
among these was a business coach and a prominent merchandiser who
gave valuable insight into store layout and presentation.”
12
“Honda Power Equipment’s easy-starting nature, combined with low
fuel consumption, reduced exhaust and noise emissions, renowned
durability and the convenience of not having to mix fuel and oil, are all
attractive buying propositions for customers.”
To further increase Honda’s consumer awareness, the company
announced an aggressive new advertising and marketing campaign
including television and print advertisements, complemented by a public
relations program and eye-catching new point of sale materials.
Dealers were also provided with details of an incentive program to
Japan for this financial year’s top 60 performers and their partners. Each
meeting concluded with a colourful awards ceremony and gala dinner,
allowing participants to unwind and reflect on the year’s success.
Honda is one of few manufacturers offering a dedicated four-stroke
power equipment range covering equipment including lawnmowers,
brushcutters, generators, pumps, engines, tillers and a blower and
hedgecutter.
POWER EQUIPMENT
Power Equipment Dealer Awards
2007-2008
Award
State
Dealership
Best Presentation
South Australia
Bridgeland Motorcycles
Excellence in Sales - Metro
South Australia
Haughton Honda
Excellence in Sales - Rural
South Australia
Lincoln Mower & Motorcycle
Centre
Most Improved Sales
South Australia
Stanford Mowers Pty Ltd
Best Presentation
Tasmania
Tas Chainsaws & Mowers
Excellence in Sales
Tasmania
Roberts Don Mac Pty Ltd
Most Improved Sales
Tasmania
North West Mowers
Award
State
Dealership
Australia’s No. 1 Dealer
National
The Honda Shop (WA)
Best Presentation
New South Wales
GYC - Penrith
Excellence in Sales - Metro
New South Wales
GYC - Peakhurst
Excellence in Sales - Rural
New South Wales
Parsons Outdoor Power
Equipment
Most Improved Sales - Metro
New South Wales
Village Mowers & Power Tools
Best Presentation
Victoria
Most Improved Sales - Rural
New South Wales
Newcastle Chainsaws &
Mowers
Marriotts Motorcycles &
Power Equipment
Excellence in Sales - Metro
Victoria
Heidelberg Mowers Pty Ltd
Best Presentation
Northern Territory
RANms
Excellence in Sales - Rural
Victoria
Excellence in Sales - Metro
Northern Territory
The Big Mower
Henderson Motor Mowers
Service
Excellence in Sales - Rural
Northern Territory
Katherine Small Engines
Most Improved Sales - Metro
Victoria
Mowers Galore
Most Improved Sales
Northern Territory
RANms
Most Improved Sales - Rural
Victoria
Brown Wigg
Best Presentation
Queensland
Rising Sun Honda
Best Presentation
Western Australia
The Mower Shop
Excellence in Sales - Metro
Queensland
The Mower Place
Excellence in Sales - Metro
Western Australia
Hempfield Small Motors
Excellence in Sales - Rural
Queensland
Rising Sun Honda
Excellence in Sales - Rural
Western Australia
Bunbury Mower Service
Most Improved Sales - Metro
Queensland
The Mower Market
Most Improved Sales - Metro
Western Australia
Prestige Honda
Most Improved Sales - Rural
Queensland
Motor Mecca
Most Improved Sales - Rural
Western Australia
Motorcycle & Small Engine
World
WHERE THE HONDA BUFFALO ROAM
With unpredictable weather patterns and ensuing dry conditions,
gardeners and horticulturists alike have had to make considerable
changes in order to meet water limit restrictions in many states.
Gardening and landscape maintenance are big business in Australia
due to the vast suburban expanses, sporting fields and public
amenities; the horticultural industry contributes over a billion dollars
each year into the economy.
In recent years there have been trend changes in the industry as the
once favoured and water-dependent English-styled cottage gardens
and lawns become unsuitable in one of the driest continents on earth.
Akin to the way in which horticulturist and gardening enthusiasts
are opting for drought resistant plants and Asian style gardens, so
too is there a shift in gardening-care equipment, particularly among
professional contractors. The Honda range of Buffalo lawnmowers is
considered by many municipal operators, gardening enthusiasts and
contractors as a strong, fuel efficient and reliable mower according
to owner and horticulturist Chris Smith from CRS Horticulture in
Ringwood, Victoria.
“I’ve had other lawnmower brands before, as I’ve been in the horticultural
business for 11 years, but during this time Honda has proven to be
the most reliable and fuel efficient,” Mr Smith said. CRS Horticulture
like many other gardening and horticultural businesses, sprouted from
humble beginnings.
The family business which is operated with the help of wife Sue
MacDonald, has an ever-expanding clientele that includes customers
as diverse as Vermont Waste Transfer Station, The Department of
Justice in Heidelberg, The Golden Dragon Chinese Restaurant and the
Manor Inn in Mitcham. According to Mr Smith, having full bookings
means downtime needs to be kept to a minimum so CRS Horticulture’s
equipment must be reliable as well as user friendly and safe.
“My wife Sue and I have never had any problems with the Honda
mowers; they are renowned for their easy starting and safety, my wife
Sue can attest to that. She is able to operate the mowers as well as any
burly contractor,” Mr Smith
said.
Mr Smith said that rising fuel
costs and current weather
patterns have had a serious
effect on the horticultural
industry, as an influx in
drought proof gardens and
the replacement of traditional
lawns with drought-hardy
varieties now proving most
popular.
“Similar to the way in which
people have changed to drip
irrigation instead of spray for
their gardens, businesses
such as ours have also had
to be proactive and adapt to the change,” Mr Smith said.
CRS Horticulture’s equipment list includes three HRU197 Buffalo Bull
mowers which are yielding a good return on investment, according to
Mr Smith. “Some of the outstanding features of the HRU197 are its
power, torque and fuel economy compared to other mowers in the
same specification range,” Mr Smith said. “Being a four-stroke engine
means time isn’t wasted mixing fuel or having the expense of purchasing
premixed blends. The four-strokes also provide better fuel efficiency
which is an important consideration to the business’ bottom line.”
Compliance with municipal laws and noise regulations has also been a
contributing factor in Mr Smith’s Honda lawnmower purchase decision.
“We work a lot in quiet suburban neighbourhoods and on weekends
when people don’t appreciate being woken by raucous power
equipment. Noise is a major OH&S issue, but with the Hondas we have
little to worry about. The HRU 197 is one of the quietest mowers we
have used, and it enables us greater flexibility to operate at certain
times, especially in the mornings and on weekends,” Mr Smith said.
13
THE ENGINE ROOM
Global brand slogan combined with Honda logo
www.hondampe.com.au
Global brand slogan
BELL FIRE EQUIPMENT
WINS PRESTIGIOUS
DESIGN AWARD
The Bell Fire Equipment Company of Bunbury,
Western Australia has received an Australian
Design Mark at this year’s prestigious
Australian International Design Awards, for its
‘400 SPACESAVER’ slip-on fire control unit.
Overseen by the Industrial Design Council of
Australia (IDCA), this high profile council has
recognised numerous Australian icons in the
past including the Hills Hoist, Holden Monaro,
Cochlear ear implant, Décor wine cooler, and
the test series cricket helmet just to name a
few.
The award was judged on a strict criterion
enforced by IDCA’s multidisciplinary panel
consisting of both local and international
adjudicators. Judged for innovation, visual
appeal, functionality, quality of manufacturer,
human factors, environmental sustainability,
ergonomics, semantics and safety, the 400
SPACESAVER Fire Control Unit is already
finding favour amongst the country’s fire
fighting bodies.
In commenting on the recent award, Bell
Fire Managing Director, Jim Ponsonby,
said extensive research and planning had
taken place in the development of the 400
SPACESAVER.
“The success of the company today is
evidence of hard work and experience gained
over 35 years in the fire protection industry
and working with bushfire brigades around
Australia. Together with local companies and
government departments, we were able to
tailor our products to their needs,” he said.
Designed to carry 400 litres while taking up
minimal space on a tray or styleside utility,
the 400 SPACESAVER offers comprehensive
valve and coupling flow controls, high pressure
discharge revolving hose reel and Honda’s
GX200-powered pumpset with a suction/
discharge facility.
A number of special features give the Bell
Firefighter 400 SPACESAVER Slip-On Fire
Control Unit its industry leading recognition.
Unlike most portable fire units, the Bell
Firefighter is not fitted onto a metal base frame;
instead a strong mould-formed Bellglass
fiberglass tank is used and all the unit’s
components are fitted to the top of the water
tank reducing size and increasing practicality.
The 400 SPACESAVER proudly carries the
‘Australian-made’ kangaroo logo, with Honda’s
GX200 engine and the plumbing being the only
imported components, according to Jim.
has not performed to expectation,” he said.
“I see a lot of systems come in for maintenance
or repair after the summer fire season and
the operators which range from farmers to
Government departments have never had any
problems with the GX200 or any other of the
Honda range of engines we use.”
The prestigious Australian Design Mark is a far
cry from the company’s modest beginnings as
a part-time business started in a farm shed in
the 1980s.
“By understanding the needs of our market,
we’ve been able to develop a range of products
that suit the purposes of our customers very
well,” Jim said.
The Bell Firefighter SPACESAVER is also
available in 600 and 800 litre capacities.
“Bell Fire has used Honda products for the
last 20 years and the reason we use Honda is
because there is no other four-stroke engine in
the world equal to it,” he said.
According to Jim, Bell Fire’s endorsement
of the Honda GX200 follows the engine’s
outstanding
long-term
performance
in
demanding situations.
“Because our systems are carried on the back
of off-road vehicles and are used in extreme
conditions and under great duress, we require
something that is extremely tough – the Honda
GX200 has never failed us nor have we heard
of any instances in the field where the engine
COX ANNOUNCES HONDA VTWIN POWER AT THEIR DEALER CONFERENCE
Cox’s dealers from around Australia recently gathered in the Gold Coast
for their National Dealer conference. It was their first chance to discover
the expanded range of Honda-powered ride-on mowers; including the
newly released GXV530 Vtwin. The GXV530 is available on the ‘Lawn
Boss’ and ‘Stockman Series III’, giving customers the choice to select
Honda’s premium engine across a selection of models. Dealers enjoyed
sampling the new line-up and learning about a host of upgrades to the
Cox mower range.
The last few years’ climatic conditions and exchange rate pressures
have made conditions tough for Australian ride-on makers, but as
Cox’s Managing Director, Ken McColl, declared to the dealers, “We’re
back! Back with quality products that are
genuinely competitive.”
A large part of this renewed quality and
competitiveness is a significant investment
in robotic welding. Not only does this
eliminate the need for almost 50 manual
welders, but it has also eliminated welding
quality problems. A similar investment in
new technology has also improved the
Cox Friction Drive system.
14
These improvements to the mowers coincide with a growing line-up
of Honda-powered Cox mowers. Most significant is the introduction of
Honda’s class leading GXV530.
Peter Singleton, Honda’s OEM Manager, explains the key features and
benefits of this engine; “In a market dominated by single-cylinder engines,
the Vtwin OHC design offers customers unbeatable smoothness. This
maximises user comfort by reducing vibration and noise,” he says;
“Plus the big 530cc size and ultra-modern design give class-leading
performance and fuel economy, saving time and money.”
Peter further explains the complimentary relationship Honda has with
local quality manufacturers like Cox,
“Honda covers a wide range of products in
Australia from generators to motorcycles
to cars, but we have no ride-on,” he says;
“Locally manufactured ride-ons with
Honda power are the perfect choice for
our customers.”
Cox offer Honda’s single cylinder GXV390
and Vtwin GXV530 in their Lawn Boss
and Stockman Series III ranges. Selected
variations of 32” and 38” cutting widths,
with hydrostatic or Cox Friction Drive are
available.
MERCHANDISE
By now you should have our new
Honda Merchandise catalogue in
your hot little hands. Distributed
to the dealer network in August,
the new catalogue features
our complete line up with
accompanying part numbers and
recommended retail prices. The
growing range has never looked
better!
To order more catalogues simply
fax the merchandise catalogue
order form (originally distributed
with the catalogues), to Desec
on 03 9308 9044. No charges
apply. If you require a copy of the
order form please email cpavlic@
hondampe.com.au. If you have
any queries, please contact Carol
Pavlic, Merchandise Business
Co-ordinator on (03) 9270 1139.
FRESH OUT OF EUROPE THESE SUPERB
DREAMWEAR WATCHES
At Honda we know the importance of details,
the value of precision. These exquisite
timepieces are born out of the concentration,
determination and appreciation of fine design
that form our precious heritage. We believe
in using the past to move into the future. And
we believe in showing our appreciation. By
now you would have received the A5 sized
brochures with accompanying order form.
The line up includes a Honda Racing watch,
Premium Motorcycle watch, Premium Car
watch and Honda Women’s watch. Every
detail of these watches, right down to their
packaging and the way they are presented is
impressive. You will be proud to own one of
these exclusive Honda watches.
Honda Red
Corporate symbol / Honda logo
Global brand slogan combined with Honda logo
15
Global brand slogan