A Battle Creek Celebration – WK Kellogg 150 Years

Transcription

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A B a t t l e C r e e k C e l ebration – W.K. Kellogg 150 Years
Q U A L I T Y
S E RV I C E
S I N C E
W. K .
K E LLOGG
Quality Service Today
We’re proud of the work our grandfather,
Frank Zanetti and father, Santo Zanetti did
for Mr. W.K. Kellogg during the early 1940s.
We believe they would all be proud of the
professional work we have carried on over
the last 50 years.
Quality Service for Over 50 Years!
Above: Frank Zanetti, Santo Zanetti. Left Inset Clockwise: Andrew, John, Frankie, Alissa. Inset Middle: John, Santo and Frankie Zanetti.
In Urbandale at 1338 W. Michigan Ave., Battle Creek, MI 49037 | 269-962-8779 | www.battlecreektile.com
Hours: Tuesday-Friday 8:30am to 6:00pm | Monday 8:30am to 8:00pm | Saturday 9:00am to 1:00pm
Equal Opportunity Employer | U.L.A.B.A. Member
OFFICIAL EVENT
March 25-28
DATE & TIMES:
Thursday, March 25, 4-9m
Friday, March 26, 4-9pm
Saturday, March 27, 10am-7pm
Sunday, March 28, 1pm-6pm
TICKETS:
Adults $5, Seniors $4 (65 & up)
Kids $3 (12 & under)
www.BCAHB.org
(269) 962-2844
Spring is here! Join the Battle Creek Assocation of Home
Builders for the 2010 Battle Creek Home Show at Lakeview Square Mall. OVER
50 LOCAL COMPANIES will be exhibiting their products and services to
thousands of visitors. HIGHLIGHTS INCLUDE a Garden Experience, a variety
of educational seminars, a Kids Corner - AND FREE PARKING.
“The Battle Creek Home Show exhibits the professionalism and quality for
every home project, big or small.” – Ron Ermer, BCAHB President
3
Contents
VOLUME 34 - NUMBER 1
ARTICLES:
W.K. Kellogg Sesquicentennial Events ......................................................................................................................................... 8
What Can We Learn Even Now .................................................... Sherii Sherban .................................................................... 10
Local & Regional Institutions Named After W.K. Kellogg ........ Alicia Shaver ..................................................................... 22
W.K. Kellogg & Kellogg Company ............................................... Mary Butler ........................................................................ 36
A Lasting Legacy in Battle Creek ................................................. Laura A. Davis ................................................................... 42
A Singular and Enduring Mission ................................................ Sterling K. Speirn .............................................................. 58
Sherman Lake YMCA Outdoor Center ....................................... Russ Mawby ...................................................................... 68
CELEBRATION ARTICLES:
His Own Words ......................
W.K. Kellogg’s Family ..........
Arabian Horse Ranch ...........
Myth or Fact ..........................
Impact of Blindness ..............
Memories of Grandfather ....
Youth Building ......................
The Ark ..................................
Little Known Facts ...............
Good Samaritan ....................
A Vision For Saving Sight ....
Art Center Exhibit ................
W.K. Kellogg Quotes ............
James McQuiston Mentors ..
Kellogg Rests Here ................
BC Housing Commission .....
Ann J. Kellogg School ...........
W.K. Kellogg .............................
Alicia Shaver ..............................
Melissa Paul ...............................
Alicia Shaver ..............................
Alicia Shaver ..............................
Elizabeth Lincoln .......................
Alicia Shaver ..............................
Alicia Shaver ..............................
Alicia Shaver ..............................
Jim Nelson .................................
Paul R. Lichter, MD ...................
Linda Holderbaum .....................
Alicia Shaver ..............................
Alicia Shaver ...............................
Deb Stanley ................................
Lee Talmage ...............................
Alicia Shaver ..............................
COVER:
This month’s cover was created with the digital magic of
Rick DeRuiter and inspired by W.K. Kellogg.
SCENE COLUMNS:
14
16
18
20
21
26
28
29
30
32
48
49
51
56
57
60
71
As Scene By ............................ Richard F. DeRuiter ..................... 6
For Education ....................................................... 35, 54, 55, 61-67
Fun With Food ...................... Joanna Stelloh Phelps ................ 50
Health Scene .......................... Peter Phelps ................................ 52
Business Perspectives ............ Kathleen Mechem ...................... 53
Touching The Bases .............. Carl Angelo ................................ 72
Business Listings .......................................................................... 76
Advertisers’ Index ....................................................................... 77
STAFF:
Publisher ................................................. Frederick (Rick) DeRuiter
Assistant Publisher/Sales...................................... Shirley DeRuiter
Business Manager ........................................................ Shelii Penny
Executive Editor ......................................................... Sherii Sherban
Publications Coordinator ................................. Frederick DeRuiter
General Manager/ Systems Manager...................... Keith Sherban
Typesetters ................................ Frederick DeRuiter, Terri DeRuiter
Artists ....................................................... Frederick (Rick) DeRuiter
David Sherban, Matt Travis
Staff Photographer .............................. Nate Zanotti, Keith Sherban
Advertising Sales ........................... Shirley DeRuiter, Leslie Hewitt,
Sherii Sherban
Printing ............................................... Millbrook Printing Company
Scene was established in June, 1977, and is published twelve times per year by
W.W. Thayne Advertising, Incorporated. Scene is distributed free through our
advertisers, area professional offices, and key points of interest in the Battle
Creek/Marshall area. Scene is also available by mail subscription, $22 for
twelve issues, $38 for twenty-four issues. Due to bulk rate restrictions, copies
of Scene are not forwarded automatically by the U.S. Post Office to recipients
when they move or are temporarily away. Please contact our office with your
new address before you move so we can update our mail list and provide you
with uninterrupted service. Opinions expressed by writers in Scene are their
own and do not necessarily reflect the opinion or policy of Scene or W.W.
Thayne Advertising, Incorporated. All rights reserved. Reproduction without
permission is prohibited.
For advertising and publicity for your event or organization:
Scene Magazine
4642 Capital Avenue Southwest
Battle Creek MI 49015-9350
Our telephone is (269) 979-1410, telefax (269) 979-3474
Or you can e-mail us at: sheriis@wwthayne.com / leslieh@wwthayne.com
For editorial: sheriis@wwthayne.com
For ads, photos or graphics: rick@scenepub.com
REMEMBER TO VISIT SCENE’S WEBSITE AT... www.scenepub.com
Some photos courtesy of W.K. Kellogg Foundation.
© 2010 by Scene Magazine, a division of W.W. Thayne Advertising Consultants, Inc.
Reproduction in whole or in part is prohibited except by permission. All rights reserved.
5
As Scene By
BY RICHARD F. DERUITER
Coincidences
Q: Rich, I see you
received your 50th
high school graduation notice. Are you
planning on attending?
A: I haven’t made
up my mind yet. I’ll
wait until I get the
call from one of my
old friends, Dr. Draper.
Q: A little name-dropping here?
A: Jim and I used to do things together
after school, probably beginning about 10th
grade. He still remembers a time when we
planned to do something after school and he
mentioned he had to write a paragraph about
his purpose in life and how he would be of
benefit to others. In any event, he said he
wasn’t a good writer and it would take him
all evening to complete the task. I told him
to sit next to me on the bus and I would have
it completed before we got home. True to
my word, the ideas flowed and when we got
off the bus the assignment was already completed. And we spent the rest of the evening
playing basketball.
I mention this because years later it was
his job as a member of the reunion committee to locate me and extend a personal invitation to attend the planning party.
One evening I received a call and was
greeted by Jim’s voice. He reminded me of
the story about his homework assignment.
He said that the assignment was entered into
his permanent record and was mentioned in
almost all the letters of acceptance from the
various schools of higher education that was
required for him to eventually receive his
Doctorate degree. They were all impressed
with the wisdom of a young man his age and
seemed delighted that he had selected their
school. Could I have become that doctor?
No! I became exactly what that paragraph
suggested. An advertising executive that had
mastered the ability, by written word and
pictures to lessen the resistance of the consumer to purchase. I had become a master of
quality BS – which I still possess.
What high school prepared us to succeed some 50 years ago? It’s located a
couple miles south of Grand Rapids. The
coincidence is mind boggling when you
think of where I have happily resided for the
last 45 years. The name of that high school
was Kelloggsville. One wonders how many
other Battle Creek citizens are graduates of
Kelloggsville.
As a boy I remember living out in the
country and walking out to the mail box
every day. Sometimes just to help my mom,
but sometimes to await a treasure from
DON’T MISS
YOUR
CHANCE
TO WIN!
Battle Creek. I remember one item in particular that I just couldn’t get out of my mind.
I had sent out my Kellogg’s cereal box tops
and patiently waited. “Mom”, I said, “When
is it going to get here? it’s been four days.”
“Mom”, I said, “When is it going to get
here? it’s been a week.” She explained that
thousands of anxious boys had sent their
box tops in too, and each letter had to be
opened, and it will take Mr. Kellogg a lot of
time. She reminded me that sometimes it’s
hard to read a little boy’s handwriting and
she wouldn’t be surprised if it would take a
month or so. It was a little box. Somehow,
even though I knew better, I was hoping
it would be a couple of feet long. I was
now the happiest kid in the neighborhood
because I owned my very own plastic submergible submarine. Just add a little baking
soda and it would do everything it showed
on TV... Best of all, it did.
Always coincidences...Earlier today I
sorted and organized my thousands of recipe
books, and out of the first stack I pulled off
the shelf, several books slipped out of my
hands and the only book I caught was...
“Science In The Kitchen” by Ella Eaton
Kellogg, published in 1892.
W.K. Kellogg, A boy with a dream, A
man with a goal, A humanitarian beyond a
lifetime.
Be a super sleuth...
join the ongoing hunt
for Rick DeRuiter
Pour through the pages of Scene this month and find the
elusive DeRuiter. Warn your friends. Warn your neighbors. He’s in
there somewhere, waiting for the one lucky detective to find him!
NOW 2
WINNERS!
Have you found him in this issue?
If yes, then call Scene at 979-1410
ext. 391 to have your name entered in
the drawing to receive a $25 Gift Card
from The Battle Creek Hunt Club or
TWO $10 Gift Cards from Marshall
Applebee’s. You must make your
discovery by March 31, 2010 and the
winner will be announced in the next
issue of Scene!
LAST MONTH... PAGE 35
LAST MONTH’S WINNERS...
TERESA DILLON &
KAITY ADAMS
LOOK! - Now you can e-mail your
detective work too! rick@scenepub.com.
Include your name, daytime phone and
what page you found him.
OR on-line at...www.scenepub.com
WIN A
6
VALUABLE PRIZE!
A Celebration
BY SHERII SHERBAN & SHIRLEY DERUITER
The Community Celebrates a Legacy
The community chose to stand up and
not let the legacy of a man whose impact
has had a long-lasting affect worldwide
go unnoticed. As with every major,
successful project, months of preparation and scores of people are involved
in creating the final product. The W.K.
Kellogg 150th Birthday Celebration
started with the insistence of a man who
often keeps everyone on their toes when
it comes to acknowledging or recognizing an important historical event. This
was the role Michael Martich played in
this project.
Once on board, Linda Wendt
from the Battle Creek Community
Foundation took the wheel and challenged a number of leaders to fulfill the
dream of making Will Keith Kellogg’s
150th birthday a memorable success.
And so the effort for this community
to find a way to celebrate this unique
moment in history was born and before
long we ended up with 10 months of
activities to recognize what Will Keith
Kellogg has done.
The W.K. Kellogg Sesquicentennial
Events Committee chose to honor the
legacy that lives on in our community
and intended to capture the marvelous
spirit of Will Keith Kellogg born on
April 7, 1860.
In this tribute issue of Scene
Magazine we tried to capture a wellrounded look at his life. From this I can
say, “I wish I had met him but in a way I
feel like I have.” We tried to share with
you his capacity to serve, his tenacity
to overcome pain and adversity and his
challenge to all of us to help others in
whatever way we each can.
While it may seem like there are a
few places were information overlaps
we believed it was necessary for the
consistency in each article. We would
also like to invite you to watch our special show on AccessVision called, “Be
Scene On Air” on March 22 as we further discuss Mr. Kellogg’s contribution
to our community.
Scene Magazine would like to thank
all the contributors who made this W.K.
Kellogg Tribute a success from the committee to the individuals.
Committee members met for several
months, each playing a vital role. They
consist of the following:
• Brenda Hunt – Battle Creek
Community Foundation
• Ann Spezia – Kellogg
House/Kellogg Manor
• Beckie Reed –
Delton Kellogg Schools
• Charlie Robertson –
Arts & Industry Council
• Deb Owens – B.C. Area Chamber
of Commerce / BC Community
Foundation
• Diane Talo – Delton Kellogg Schools
• Duff Stoltz – Adventist Village
• Elinor Marsh – The Music Center
• Jerri Schmidt – Kellogg Community
Federal Credit Union
• Jim Nelson –
Kellogg 25-Year Club Retiree
• Ken Tsuchiyama –
City of Battle Creek
• Linda Holderbaum –
Art Center of Battle Creek
• Linda Wendt –
BC Community Foundation
• Mary Butler – Heritage Battle Creek
• Michael Martich – Historian
• Nicole Finkbeiner –
Kellogg Community College
• Rori Ross – Kellogg Community
Federal Credit Union
• Sherii Sherban – Scene Publications
• Shirley DeRuiter – Scene Publications
• Todd Gerber – City of Battle Creek
Additional contributors include Alicia
Shaver, Sterling Speirn, Russ Mawby,
Laura Davis, Elizabeth Lincoln, Chris
Christ, Hilda Harris, Alinda Arnett, Melissa
Paul, Deb Stanley, and Frankie Zanetti.
A special thank you goes to Alicia,
without whom this special tribute would
not have been successful. As well as
our advertisers who chose to honor Mr.
Kellogg by helping Scene produce this
special tribute issue. Also, to the organizations that will be a part of this tribute
in the following months, making sure
Battle Creek has received a giant history
lesson on the philanthropic work of Will
Keith Kellogg.
And finally, thank you, Mr. Kellogg,
for teaching all of us the importance of
giving back to your community. From
the words I shall never forget, “I fear
I shall always be poor” to a successful
Kellogg Company and the establishment of the W. K. Kellogg Foundation
in 1930 to what you’ve done in Battle
Creek and beyond our borders to help
others will never be forgotten and will
prove to be an inspiration to others to
make sure their legacy, too, keeps this
community alive.
We hope that you will all join with us
in celebration.
7
Mid March
Scene Magazine
W.K. Kellogg Tribute Issue. Free publication, available at various community locations, such as the Chamber of Commerce
and local banks. For Information: Sherii
Sherban, 269-979-1410.
March 22 and 23
“Be Scene On Air”
Join host Sherii Sherban on AccessVision on
channel 16 / 916 to watch a live interview of
contributors to the Scene Magazine tribute.
March 22 the show airs at noon and on
March 23 the show airs at 8pm. For Information: Sherii Sherban, 269-979-1410.
March 27
Battle Creek Symphony
7:30 p.m. at W.K. Kellogg Auditorium.
Theme for the year is “Fallen Heroes
”. Free performance tickets for children.
Performance will include a tribute to WK
Kellogg. 50 W Van Buren, Battle Creek, MI,
49017. Ticket Information 269-565-2199.
April 1
Biography on the life of W.K. Kellogg
Suitable for second grade elementary
students, where local history is taught and
includes timeline, glossary, bibliography and
activities. Available to teachers on the HBC
website at no charge, www.heritagebattlecreek.org. For Information: Mary Butler,
Heritage Battle Creek Research Center, 165
N. Washington, Battle Creek, MI, 49017.
269-966-4157.
April 1 – 30
AccessVision Channel 17 / 917
(See sidebar) A variety of films depicting
W.K. Kellogg’s life and accomplishments
will air throughout the month of April.
Please check Accessvision listings for specific times. Brief programming listed at the
end of this section. For Information: Dale
Geminder, AccessVision, 70 W. Michigan,
Suite 112, Battle Creek, MI, 49017.
269-968-3633, dale@accessvision.tv.
April 5
Rotary Club of Battle Creek
Tribute program in honor of W.K. Kellogg –
presented by Phil Slayton. Noon at Burnham
Brook. 200 W Michigan Ave., Battle Creek,
MI, 49017. Information: Linda Wendt,
269-721-4232.
8
April 5 – 24
• “Everyday People Can Lead Extraordinary
Lives – W.K. Kellogg exhibit Find out
how one man made lasting contributions
to society
• Also on display are artifacts related to
W.K. Kellogg’s life in Battle Creek on
loan from local collectors and Heritage
Battle Creek
• Youth competition for posters or cover
design
• Broom Project – class in broom making
265 E. Emmett St., Battle Creek, MI, 49017.
Information: Linda Holderbaum, Executive
Director, 269-962-9511 or
artcenterofbc@yahoo.com or
www.artcenterofbattlecreek.org.
April 7
Honor W.K. Kellogg On His
150th Birthday
Commemorate the day by visiting Historic
Oak Hill Cemetery, Mr. Kellogg’s final
resting place. Brochures are available at the
office for self guided tours. 255 South Ave.,
Battle Creek, MI, 49014. Information: Dick
Rowe, General Manager, 269-964-7321 or
Michael Martich, 269-964-4904.
April 7
Cereal Bowl of America
Historical Marker
Bailey Park, 1350 Capital Ave. NE, Battle
Creek, MI, 49017. For Information: Mary
Butler, Heritage Battle Creek Research Center, 165 N. Washington, Battle Creek, MI,
49017. 269-966-4157.
April 11
W.K. Kellogg Manor House
Open from 1pm to 5pm. Tours begin approximately every 15 minutes, with the last tour
beginning at 4pm. W.K. Kellogg birthday
party and free tour, W.K. Kellogg Biological
Station, 3700 E Gull Lake Drive, Hickory
Corners, MI, 49060. 269-671-2416.
April 11
Opening reception – 2pm to 4 pm.
265 E. Emmett St., Battle Creek, MI, 49017.
Information: Linda Holderbaum,
Executive Director, 269-962-9511 or
artcenterofbc@yahoo.com or
www.artcenterofbattlecreek.org.
April 12
Heritage Monday Night Program –
“The W.K. Kellogg You Don’t Know”
6pm at Kimball House Museum, $5 for nonmembers, free for members of the Historical
Society. Presented by Duff Stoltz and Mary
Butler, Kimball House Museum, 196 Capital
Ave. NE, Battle Creek, MI, 49017. For
Information: Mary Butler, Heritage Battle
Creek Research Center, 165 N. Washington,
Battle Creek, MI, 49017. 269-966-4157.
April 24
Battle Creek Boy Choir and
Community Chorus Performance
“United We Sing”, 7:30pm, St. Phillip
Catholic Church. Performance will include
a W.K. Kellogg rap. 112 Capital Ave. NE,
Battle Creek, MI, 49017. Ticket Information: 269-565-2199.
April 24
Woodland Park and Nature
Preserve Salute to W.K. Kellogg
9am to 4pm. Meditation Walks – 10am and
3pm. Guided Nature Walks – 9am, 11am,
12:30pm, 1:30pm. Activities throughout
the day that promote W.K.’s philosophy of
healthy living and healthy community:
• Part history presentation and slide show
• Instructions on healthy hiking
techniques
• Health screenings/massages
• Native bird exhibit along with birds of prey
• Navigational scavenger hunt for
memorabilia
South Helmer Road south of West Wesleyan
Church (no street address, but look for the
sign). Information: Susan Scalabrino,
269-964-0047.
April 30
Walking Historic Tour “Be A
Tourist In Your Own Town”
The tour will provide visitors a guided
brochure and/or CD for those who may be
unable to walk. The Inaugural Tour will
begin at 10am and will be led by students of
Ann J. Kellogg School, appropriately named
after W.K. Kellogg’s Mother and built as a
national model for mainstreaming the education of special needs children into regular
K-12 education. Monument Park, Michigan
Ave. and Division St., Battle Creek, MI,
49017. Information: Deborah Owens,
269-420-4031.
P L E A S E
N O T E :
E V E N T S
May 2
Open from 1pm to 5pm. Tours begin approximately every 15 minutes, with the last
tour beginning at 4pm. Events will focus
on W.K. Kellogg’s childhood years. W.K.
Kellogg Biological Station, 3700 E Gull
Lake Drive, Hickory Corners, MI, 49060.
269-671-2263.
May 9
Spring Scholarship Montage –
3pm at the Binda Performing Arts Center.
Cost is $5 for students and seniors, $10 for
the general public. Performance will incorporate songs around the theme of “Everyday
People Can Lead Extraordinary Lives.”
This is a fundraising event to support music
scholarships. 450 North Avenue, Battle
Creek, MI, 49017. 269-965-4126.
June 6
on W.K. Kellogg’s health food and years at
the Sanitarium. W.K. Kellogg Biological
Corners, MI, 49060. 269-671-2263.
June 12
Cereal City Festival
(formerly known as “Cereal Fest”)
Downtown Battle Creek and Bailey Park.
8am to 5pm. A day long celebration of a
community proud of its rich and varied past.
We invite our guests to explore the many
faces of our heritage including the birthplace
of the cereal industry, the home of former
slave and abolitionist Sojourner Truth, Seventh Day Adventist visionary Ellen White,
Dr. John Harvey Kellogg, who transformed
health care in the nineteenth century and
cereal magnates CW Post and W.K. Kellogg. Festival activities will begin with the
celebration of our cereal history with the
“World’s Longest Breakfast Table”, followed
by a walk through time as we see how cereal
was made, and visit the many people whose
legacy still lives in our community. Healthy
activities for children will be a focus of the
Festival, with numerous fun-filled activities
taking place throughout the day. Information: Deborah Owens, 269-420-4031.
W I L L
B E
A D D E D
A S
August 1
tour beginning at 4pm. Events will focus on
the W.K. Kellogg Foundation and philanthropy. W.K. Kellogg Biological Station,
3700 E Gull Lake Drive, Hickory Corners,
MI, 49060. 269-671-2263.
August 7
International SummerFest
Downtown Battle Creek, 11am to 7pm. One
of the oldest festivals in Battle Creek, the
International SummerFest promotes cultural
and ethnic exchange for the enrichment of all
who visit. Along with a chance to broaden
awareness of other cultures and history, the
SummerFest offers a large selection of international food, entertainment and healthy and
educational children’s activities. Information:
Deborah Owens, 269-420-4031.
September 12
tour beginning at 4pm. Events will focus on
the Kellogg Biological Station and the new
working dairy. W.K. Kellogg Biological
Corners, MI, 49060. 269-671-2263.
October 3
on “Share the Harvest” and will feature
free tours. Guests are encouraged to bring
donations for the Food Bank. W.K. Kellogg
Biological Station, 3700 E Gull Lake Drive,
Hickory Corners, MI, 49060. 269-671-2263.
Nov. 20 – Dec. 31
International Festival of Lights
Downtown Battle Creek. In addition to a
beautiful array of downtown lighting, Festival activities include a Festival Pathway and
Fitness Walk, carolers, dazzling light and
music shows, a Warming House filled with
activities for children and adults alike, beautiful ice sculptures, and a celebration of our
international diversity through an International Children’s Day with both physical and
hands-on activities and games. Information:
Deborah Owens, 269-420-4031.
D E T A I L S
A R E
F I N A L I Z E D .
SIDEBAR
W.K. Kellogg Sesquicentennial
AccessVision Program Schedule
(All programs may be viewed on
Channel 17/917)
Biography: Kellogg Brothers
• Thursday, April 1, 7:30pm
• Monday, April 12, 9pm
• Wednesday, April 21, 6:30pm
• Friday, April 30, 8pm
Back From the Brink: The Economic
Renaissance of Battle Creek, MI
• Sunday, April 4, 7pm
• Tuesday, April 13, 10pm
• Thursday, April 29, 6pm
Kellogg Company – The Last Tour
• Wednesday, April 7, 6pm
Kellogg Cereal City USA
Video Summary
• Thursday, April 8, 9 m
• Saturday, April 17, 6:30pm
• Friday, April 23, 7pm
Legacy: The Life of W.K. Kellogg
• Sunday, April 11, 10:30pm
Getting to Know You – The Battle
Creek Federal Center
• Thursday, April 8, 6:30pm
• Saturday, April 24, 6:30pm
• Sunday, April 25, 6:30pm
Also, join us on March 22 as “Be
Scene On Air” pays tribute to the
legacy of W.K. Kellogg as well as the
efforts of the Sesquicentennial committee in several live interviews. Join
us with Michael Martich, Duff Stoltz,
John Cerva, and others. It will air
at noon on March 22 and again on
March 23 at 8pm on channel 16 / 916.
9
M
in additional magazines and on
r. Kellogg entered the
billboards. Kellogg also held a
cereal business in
“Whatever
children’s art contest, selecting
1906 as American
success I have had
the best entries for use in Kellogg
breakfast habits began shifting to
in business has been a
advertisements.
lighter, more grain-based meals.
result
of
my
good
fortune
Recognizing the value of
He discovered that a better flake
in selecting [employees]
creating repeat customers the first
was produced by using only the
who could do their
premium was introduced in 1910.
corn grit or “sweet heart of the
“The Funny Jungleland Moving
corn,” and later introduced The
jobs better than I could
Pictures” book was a huge
Sweetheart of the Corn as a first
have done them myself.”
success and became a template for
mascot of sorts in 1907. You may
– W.K. Kellogg –
thousands of premiums that were
be surprised to know that the
to follow over the years.
original Sweetheart of the Corn
After having success in the U.S. market, Kellogg
was a local citizen. During that time 42 other cereal
opened its first foreign cereal facility in 1914 in
companies were producing in Battle Creek and W.K.
Canada. But he did not stop there. He continued to
soon began to put his signature on each package saying
expand into new markets, exporting cereal to England
that these Corn Flakes are the “The Original.”
in the early 1920s and later building a plant in Sydney,
W.K. had a firm belief that everyone would benefit
Australia.
from wholesome cereal foods. Consequently he began
Always on the cutting edge of innovation, Kellogg
to continually update his product line and packaging
introduced new products in 1915 and 1916, Kellogg’s
to appeal to the masses rather than just to those who
Bran Flakes and All-Bran® cereals. He also developed
were on special diets. The advertising campaign
new ways to package cereal in order to create new clibegan in 1906 with a full-page ad in the Ladies Home
ents such as ready-to-eat cereals in individual servings
Journal.
for use in hospitals, hotels and rail dining cars.
To ensure that consumers would continue to seek
The 1920s also brought new marketing innovations.
out his products, he distributed free samples of his
A mail-in promotion made Battle Creek, Michigan a
Corn Flakes, and then followed up with advertising
SHERII SHERBAN
10
household word when millions of youngsters clipped
and mailed in Kellogg’s cereal boxtops for “StuffYourself Nursery Rhyme Rag Dolls.” Kellogg also
established one of the first home economics departments in the food industry in 1923, the same year
that Kellogg’s Pep wheat flakes was introduced. The
famous Kellogg’s Rice Krispies cereal began talking to
consumers in 1927.
W.K. was a firm believer in advertising and demonstrated its importance even after the stock market
crash. He made an unprecedented move as the United
States sank into the Great Depression. Instead of cutting back, he doubled his advertising spending - and
Kellogg’s cereal sales increased. He was quoted saying, “Double our advertising budget! This is the time
to go out and spend more money in advertising.” Later
in 1947 he was giving a speech to the 25 Year Club
and said, “The Kellogg Company was built on advertising. One can have the finest article in the world, but
if you don’t tell your neighbors about it, it will just
stay on the shelf.”
In response to the hard times created by the
Depression, Mr. Kellogg reduced the hours of the
three plant shifts and created a fourth shift, spreading
the payroll among more workers. Others earned their
paychecks by developing a 10-acre park on the Battle
Creek plant grounds. Declaring, “I’ll invest my money
in people,” in 1930, Mr. Kellogg founded the W.K.
Kellogg Foundation.
From a speech made in 1930 Mr. Kellogg said,
“In the early days we passed through many strenuous
times, and had many anxious hours, not always knowing where funds were coming from to take care of the
next week’s payroll. I never, at any period in my life,
aspired to become wealthy, but the fierce competition
perhaps developed a fighting spirit, and in the effort to
secure our share, the business has succeeded. It is my
hope that the property that kind Providence has brought
me may be helpful to many others, and that I may be
found a faithful steward.”
As a result he continued to invest resources into
developing the nutritional quality of Kellogg’s products and Kellogg’s Pep cereal, became the first cereal
fortified with vitamins through the “spray” method. He
expanded operations with a new plant in Manchester,
England and developed new partnerships such as
sponsoring the “The Singing Lady - Irene Wicker,” the
nation’s first radio network program for children, and
the “Howie Wing” radio show, based on the adventures
of a young aviator. He even sent a two-year supply of
Kellogg’s cereals on the South Pole expedition with
Adm. Richard E. Byrd.
W.K. was a strong supporter of the American war
effort during World War II and provided packaged
continued
11
A Celebration
Remembering W.K. Kellogg
As a teenager, Santo Zanetti was
working in the Kellogg Plant mixing
cement and tending for his father, Frank
Zanetti. As the day got longer, Santo
was falling behind a little bit and his
father raised his voice to “encourage”
him to keep pace.
Nearby, a female plant employee
heard the father’s exhortation to his
son and became upset and as would
happen, Mr. Kellogg and his dog were
making a tour through the plant. The
well-meaning employee expressed her
displeasure of the demands being placed
on the teenager to Mr. Kellogg.
After hearing her concerns, Mr.
Kellogg replied that the father knew
what he was doing and that this matter
should not be a concern of hers.
Over the years, Santo would recount
this story many times with the fondness
of a son for his father and of the life
lessons he had learned and the value of
hard work.
12
K-rations for the U.S. armed forces.
Kellogg even allowed engineering personnel to use the company machine shop
to manufacture parts for the “Manhattan”
atomic bomb project in 1945. As a result
of the company’s many efforts during
WWII, Kellogg was awarded the ArmyNavy “E” flag for excellence.
New products continued to be introduced to encourage additional uses of the
breakfast cereal such as Kellogg’s Rice
Krispies Marshmallow Treats recipe. It
was first advertised in 1940 and became
a popular food for mailing to service
people abroad. Despite the war, Kellogg
launched new whole-grain product lines
like Kellogg’s Raisin Bran in 1942 and
opened the company’s second U.S. plant
in Nebraska.
On October 6, 1951, Kellogg
Company’s legendary founder, W.K.
Kellogg, died at the age of 91. His
body lay in state for three days in the
main lobby of the company office building so that hundreds of workers and
Battle Creek residents could pay their
respects and is now laid to rest at Oakhill
Cemetery in Battle Creek.
Throughout the 1950s the company introduced some of today’s most
beloved cereals including Kellogg’s
Corn Pops, Kellogg’s Frosted Flakes,
Kellogg’s Honey Smacks, Kellogg’s
Cocoa Krispies and Kellogg’s Special
K, which was the first high-protein
breakfast cereal ever offered to consumers. Cereal icon, Tony the Tiger also
made his first appearance in the 1950s
and became an instant hit along with
Cornelius the Rooster.
In 1956, a Battle Creek tradition was
started when more than 32,000 people
sat down together at “the world’s longest breakfast table” in Battle Creek,
Michigan to celebrate the company’s
50th anniversary. Renowned artist
Norman Rockwell produced a series
of illustrations for the company featuring six children and Santa Claus.
For Kellogg, the 1950s also meant
national expansion into California and
Tennessee, as well as internationally
into Mexico and New Zealand.
For Kellogg Company, the 1960s
were marked with global expansion
and by a wide range of new product
introductions including new breakfast
options such as Kellogg’s Pop-Tarts
toaster pastries as well as a new cooking product, Kellogg’s Croutettes croutons. Kellogg’s products even went into
outer space, as part of the Apollo 11
space crew’s breakfast during their historic mission to the moon in 1969. The
innovation continued.
The Kellogg Company continued to
respond to America’s renewed awareness of the importance of nutrition and
fitness. The company published its
nutrition policy, outlining its fortification practices and commitments to nutrition, responsible advertising and con-
sumer education. Kellogg became the
first cereal company to voluntarily list
the amount of sugar in its cereals on the
side panel of its packages. This was the
strongest decade of growth in the history
of ready-to-eat cereal consumption.
The 1980s was a time of improvement
and new buildings. For Battle Creek that
meant the most advanced cereal manufacturing facility. Battle Creek also was
home to a new company headquarters
building downtown in 1986.
In 1997, Kellogg made a significant
step forward in its food science research
activities by opening the $75 million
W.K. Kellogg Institute for Food and
Nutrition Research in Battle Creek.
In 2006, Kellogg Company celebrated its 100th Anniversary. It no longer
relys solely on cereal for sales. Snacks
and other grain-based foods help to fill
the balance for the company. As was
started in the beginning there continued
to be a relentless focus on superior dayto-day execution of its product development and marketing initiatives.
Moving forward, Kellogg Company
recently celebrated the expansion of
its W.K. Kellogg Institute for Food
and Nutrition Research. The W.K.
Kellogg Institute is the epicenter for
the Company’s global product development, research and innovation and an
important driver of the company’s ongoing success.
“For more than 100 years, our commitment to innovation has served as
a key driver to our company’s success. The synergies we will gain from
this expanded facility will be realized
in product renovations and innovations
that further strengthen our Company’s
reputation for building great brands and
delighting consumers with high-quality,
nutritious and great-tasting foods,” said
David Mackay, Kellogg Company president and CEO.
As a business owner, W.K. Kellogg
was successful because he was creative,
innovative and continued to find new
uses for his products. He was able to
create new packaging ideas in such a
way to make it more convenient for
others to use in non-traditional ways.
Further marketing allowed Mr. Kellogg
to establish repeat customers with the
introduction of premiums. Surprisingly
for some, advertising was a key strategy
for him. Mr. Kellogg credits advertising
with the successes achieved even during
the depression years. He found a way
to make his products appeal to the
masses and promoted them as such.
But just as important in all of this he
demonstrated the strong value he placed
on his employees and took his role of
stewardship as critically important.
Whether you have the resources W.K.
Kellogg did or not, you too can establish
a similar work ethic and push yourself
and those around you to be the best they
can be.
Thank you Mr. Kellogg,
for teaching us the value of helping
people help themselves. Burnham
Brook is proud to follow your lead by
working with adults 45 years of age
and older to teach them how to make
quality of life decisions for themselves,
as well as their senior parents, to help
assure independence. Join Burnham
Brook today and
build new relationships,
learn
new skills and
jump on the road
to healthy living.
200 W. Michigan Ave.
Battle Creek, Michigan
269-965-0000
Visit www.burnhambrook.org
Thank you Mr. Kellogg for helping
the families in our community
with your generosity.
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105 Capital Ave., NE @ North Avenue
269-962-5527
13
A Celebration
In His Own Words W.K. Kellogg’s early years:
The story below is an excerpt of a
letter Mr. Kellogg wrote to his grandchildren on March 29, 1934.
“My birthplace was Battle Creek,
Michigan, in a house built by my
half-brother Merritt, at the corner of
Michigan Avenue and Cass Street. I was
born April 7, 1860. My Father, John
Preston, was a broom manufacturer of
very moderate means. He was married
twice and was the father of sixteen
children. My mother, Ann J. was the
mother of eleven children. I was my
father’s seventh son, born on the seventh day of the week, the seventh
day of the month. My father was
a seventh child; the word Kellogg
has seven letters; and I am the
grandfather of seven grandsons.
I recall quite vividly my old
home where I was born, which
was wrecked a few years ago and
replaced by an automobile oil station.
I was about eight years of age when
we moved into a house east of the
one where I was born, known as the
Pearsall house. It was not very homey
and we younger children were all
homesick for the old place. It was
while living in this home that several
members of the family, including myself,
contracted malaria, which is commonly
known as ague, or fever and chills.
The children living at home at the
time referred to were Emma, John
Harvey, Preston S., Clara B., Hester A.
and myself. When eight or nine years of
old, and before daylight, in the summer
time, we were called to root, bunch, and
wash onions and lettuce for the local
market.
Father had acquired quite a number
of vacant lots in Battle Creek which he
hoped would increase in value. These lots
were cultivated and used for gardens for
growing vegetables and small fruits. We
raised many bushels of onions, parsnips,
also radishes. Other lots were set out to
strawberries, raspberries, and blackberries. I cannot say that I enjoyed weeding
the onions and other vegetables beds.
Then about six or seven years of age,
my older brother, Preston and I attended
what was known as Number Three Ward
School, which was later replaced by the
Ann J. Kellogg School, named for my
mother.
14
I remember distinctly when nine or
ten years of age, working before and
after school in the new broom factory,
which was built for the purpose, was
located on the north side of Michigan
Avenue, in the rear of what is now the
S.D.A. Tabernacle.
When I was about ten or eleven years
of age, through the influence of my
father and other members of the church
to which we belonged, Professor Bell
opened a private school, known as a
select school. My sister Emma, Dr. J.H.,
and Dr. Preston S., also my sisters Clara
and Hester attended this school.
I attended school fairly regularly up to the age of thirteen,
but after that time, my
schooling was rather intermittent. My father always
paid the children for which
work they did in the broom
factory. I enjoyed work and
the reward for the same, and
my father was not insistent
upon my attending schooling
as regularly as some fathers.
When I was about fourteen or fifteen years of age,
my father decided to give me a
job selling brooms to retail grocers and hardware dealers, with a
horse and wagon sometimes, when
I made my own deliveries; at other
times with a horse and buggy and
samples, and occasionally a trip on
the cars, with samples. I think the
longest trip was to Lansing, Saginaw
and Bay City. I remember this trip was
just prior to my fifteenth birthday.
My father paid me a dollar a day and
my board and clothes when I was on the
road selling brooms. We were required
to deposit our earnings with our mother.
Then in need of clothing, mother would
accompany us to the stores in the city
and assist us in picking out the right
clothing. Both father and mother seemed
to consider it was worthwhile for children to learn how to spend money as
well as to earn it.
My last attendance at school was in
the early spring of 1876. I always considered myself rather a dull scholar. I
lost interest in school and found a job
with my half brother Smith M., in his
broom factory, located in the city of
Battle Creek, opposite Ward building, in
what was known as Wallace’s Woolen
Mill. I took a contract to sort and prepare the broom corn required for six or
eight broom makers. Two boys were
employed besides me.
I left home and went out for myself
about April, 1876. I made fairly good
wages for a time, an average of $18.00
a week on my contract. In the fall and
winter of 1877-78, I worked for a half
brother, Albert Kellogg, at Kalamazoo,
in his broom factory. The business at
Kalamazoo was not a great success and
it was decided that we would establish
a broom business in Battle Creek. For
the purpose, we used for a time the barn
in the rear of the old homestead on the
corner of Champion and Washington
Streets, later, my father’s old factory
on Michigan Avenue was re-opened,
and quite a number of people were
employed. I think this business was
operated for about a year. My brother
Preston was employed in the factory and
six or eight other people.
Much to my chagrin, I was one
day told by Dr. J.H., who was at the
Sanitarium and had general oversight of
the broom business that I was to have
charge of the factory. I was greatly
embarrassed to have an older brother
working under me, but I got along fairly
well.
My father was not active in the business, due to a broken hip, and while the
business was conducted in the name of
J.P. Kellogg & Son (Dr. J.H. being the
son), I do not recall father being in the
factory to any extent after his surgery.
During late fall of 1878, it was decided to dispose of the broom business to
parties by the name of Cross & Wolcott.
It was understood that if the business
was disposed of that I would return to
my school work, which I had neglected
for several years.
About this time, a Mr. King of
Dallas, Texas, came to Battle Creek with
instructions from Elder James White to
hire one of the Kellogg boys to help him
in connection with his broom business in
Dallas. It appeared later that Elder White
was in partnership with Mr. King and his
broom manufacturing enterprise. After
talking with several persons, including
my brother Preston, Mr. King selected
me to go to Texas.
Elder White asked me to report with
reference to the business, and, as my
report was not very favorable as regards
profits, he decided to turn off his partner
Mr. King, and to put me in charge. As
a young boy of eighteen, I was greatly
embarrassed by this decision. I pleaded
very hard with Elder White to allow me
to go home to Michigan, as I did not
care to supersede Mr. King. The Elder
was a very dominating man and finally
persuaded me to stay. I returned to
Michigan about the first of December,
1879.
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15
A Celebration
BY ALICIA SHAVER
W.K. Kellogg’s Family
W.K. Kellogg’s father, John Preston
Kellogg was born February 14, 1807,
in Hadley, Massachusetts, where the
Kellogg family had resided for nearly
two hundred years. John Preston married Mary Ann (Call) in 1831, and
they had five children. In July
1834, John Preston moved his
family to a one room log cabin
on a 320 -acre parcel of land
near Flint, Michigan, to become
a farmer. While living in Tyrone
Township, John Preston Kellogg
became a station agent in the
Underground Railroad route to
Canada.
W.K. Kellogg’s mother, Ann Janette
(Stanley) was born on March 20, 1824.
She taught school at the age of sixteen
in Shiawassee, MI. She left teaching to care for her dying friend,
Mary Ann Kellogg and Mary
Ann’s five children. After
Mary Ann Kellogg’s death
on September 27, 1941
from tuberculosis,
Ann
continued
to look after
her friend’s
children.
Eventually
she married
the widower,
John Preston
Kellogg and had
eleven children of her
own. Her children said she
always had a smile on her face
and never showed anger or impatience
to the children or her husband. In 1854
John Preston quit farming and moved
to Jackson, Michigan, and engaged in
broom-making, finally moving to Battle
Creek in 1856.
Ann taught herself to use a loom which
her husband, John Preston Kellogg built
for her. When she was done using it, she
gave it to a poor widow after teaching
the widow how to use it. On another
occasion, she convinced her husband
to give the better of their two cows to a
widow with several young children who
16
Left: WK Kellogg’s Mother Ann Janettte
(Stanley) Kellogg.
Below: Father, John Preston Kellogg
Right: WK Kellogg birthplace. Corner
of West Michigan & Cass Street
(demolished in 1932-33).
were
c r y ing for milk.
When Ann needed
help with her sewing,
she taught a young disabled
woman the art, even though there
were many seamstresses nearby.
W.K. was born April 7, 1860, in
a house (built by half-brother Merritt)
located at the corner of Michigan Avenue
and Cass Street. W.K. was about eight
years old when the family moved into
what was known then as the “Pearsall
house.” There were six Kellogg children
living at home at that time: Emma, John
Harvey, Preston S., Clara B., Hester
A. and W.K., and they worked
“When eight or nine years
old, and before daylight
in the summer time, we
were called to root, bunch,
and wash onions and lettuce
for the local market. Father had
acquired quite a number of vacant lots
in Battle Creek which he hoped would
increase in value. These lots were cultivated and used for gardens for growing
vegetables and small fruits. We raised
many bushels of onions, parsnips, also
radishes. Other lots were set out to strawberries, raspberries, and blackberries. I
cannot say that I enjoyed weeding the
onions and other vegetables beds.”
During this time, the children attend-
ed the Number Three Ward School,
which was later replaced by the Ann J.
Kellogg School. At nine or ten years of
age, W.K. was working before and after
school in the new broom factory located
on the north side of Michigan Avenue,
in the rear of what is now the Seventh
Day Adventist Tabernacle. “When I
was about ten or eleven years of age,
through the influence of my father and
other members of the church to which
we belonged, Professor Bell opened
a private school, known as a “select
school”. My sister Emma, Dr. J.H., and
Dr. Preston S., also my sisters Clara and
Hester attended this school.” He also
stated “I attended school fairly regularly
up to the age of thirteen, but after that
time, my schooling was rather intermittent. My father always paid the children
for which work they did in the broom
factory. I enjoyed work and the reward
for the same, and my father was not
insistent upon my attending schooling as
regularly as some fathers.”
Mr. Kellogg was loyal and took great
responsibility for his family. Ever the
devoted son, when John Preston became
ill in the spring of 1880, W.K. spent
nights caring for his father while working at the Sanitarium during the day.
W.K. was alone with his father when he
passed away on May 10, 1880.
He financially assisted an aunt and
several sisters and nieces by sending
monthly stipends for living expenses,
arranging for in- home nursing care and
paying medical bills. On several occasions he had elderly family members live
with him while he made arrangements
for accommodations and nursing care
for them. He also paid for the schooling of numerous descendents; children,
grandchildren, nieces, and nephews,
second and third cousins which is no
surprise as he highly valued education.
17
A Celebration
BY MELISSA PAUL, CURATOR
W.K. Kellogg and His Arabian Horse Ranch in Pomona, California
Background: The gate and stables at Pomona.
Left: WK Kellogg with twin foals (Casabiyat,
Calsabi) and Rifdah. Inset: WK Kellogg with
Antez (see sidebar).
When most people hear the name
W.K. Kellogg they naturally think of
breakfast cereals and of the Kellogg
Company which he founded. What they
may know less about is that Will Keith
Kellogg had a hobby that his business
success made possible. As a child his
family owned a horse said to be an
Arabian that he adored, and its sale
broke his heart. Young Will made himself a promise that when he grew up he
would buy himself a whole stable full
of Arabian horses. By the early 1920s
W.K. was a millionaire, able to fulfill that youthful wish. However, W.K.
lived in Battle Creek, Michigan and the
Arabian horse was a desert breed, so
he thought a warmer climate would be
more suitable and decided to build his
ranch and a winter home in Southern
California.
Legend has it that the choice of
location was determined by a coin flip
between Santa Barbara and Pomona,
and Pomona won. The original 377
acres were purchased in 1925. Kellogg
wanted only the best for his Arabian
horses and noted architect Myron Hunt
was selected to design the Spanish style
buildings.
The property became a showpiece
and was featured in Architectural Digest
in 1928. Visitors by the thousands
flocked to Kellogg’s Pomona ranch to
the famous Kellogg Stables building
18
to admire the herd of rare and beautiful Arabian horses, for Mr. Kellogg
had gathered the finest in all the world.
Hollywood celebrities came to have
their pictures taken with the horses,
and the horses were often used in major
films – two examples being “The Son of
the Sheik” in which Rudolph Valentino
rode Jadaan and “Snow White and the
Seven Dwarfs” in which Walt Disney
used King John as the model for the
prince’s horse.
While Kellogg was pleased to share
his Arabian horses with others he
derived a great deal of pleasure by
spending time with them himself. He
paid attention to even the smallest
details in their lives, as can be seen by
reviewing his letters over the years. He
visited often and had many pictures
taken. If things weren’t right then letters were dispatched to the Ranch. His
affection and loyalty to his Arabians
was repaid in kind. The story of his
stallion Antez illustrates the point
W.K. Kellogg described himself
as “a lover of animals, especially
Arabians.” He never expected his
Arabian horse ranch to make money
– it was for his own enjoyment and to
improve the Arabian horse in the US.
He intended the breeding of Arabian
horses on the site to continue into
perpetuity. He had hoped one of his
children would share his interest in
Arabian horses, but when that did
not occur, he sought to insure the
Ranch’s future by transferring ownership to government hands. The property has been owned by various government entities over the years – the
University of California, then the War
Department during WWII, and finally
the California State University since
1949. All the while W. K. maintained
a keen interest in its operation and
insisted on deed restrictions protecting
his Arabian horses. In one of his last
letters to his friend, fellow Arabian
horse breeder and banker Albert W.
Harris in 1949 W.K. wrote, “I am feeling very much elated over the prospect
that this property will be continued
in the future as originally planned.”
W.K. Kellogg died two years later, on
October 6, 1951, secure in the feeling
that both his treasured Arabian horses
and his ranch were protected.
SIDEBAR
Not Just Another
Wild Horse Tale
by Alicia Shaver
W.K. Kellogg appreciated dedication and loyalty in all relationships. Mr. Kellogg’s favorite horse
was a bay stallion with a blonde tail
and mane named Antez. Wishing to
survey the progress of construction
on his home on the Arabian Horse
Ranch in Pomona, California, Mr.
Kellogg mounted Antez to climb
the steep hill to the construction
site.
They followed a precipitous dirt
path that was about two feet wide.
Due to the rain a few days prior
while trying to navigate a rather
dangerous portion at the top of the
hill, Antez slipped. W.K. fell onto
his back underneath Antez’s legs.
Trembling severely but not moving a muscle, Antez held firm until
the rider ahead of him was able
to jump off his horse, and remove
W.K. from underneath the horse.
Once on his feet, W.K. gratefully
patted Antez; a bond was formed.
Mr. Kellogg suffered a couple of
detached ribs from the fall. “I have
always felt that I owe my life to the
good sense and judgment of Antez,”
claimed Mr. Kellogg.
In October 1943, Mr. Kellogg
turned over the Arabian Horse
Ranch, including Antez and 87 other
Arabian horses to the Government
to use for a Remount Station during
World War II. When Mr. Kellogg
found out that Antez had been sold
and was no longer on the ranch, he
began searching for him. He found
out that Antez had been sold several
times over and tracked him from
Nashville, Tennessee, to the Polish
Government, and back to Hereford,
Arizona.
Blind and unable to ride, W.K.
repurchased the 21-year-old Antez.
Since Mr. Kellogg no longer owned
his ranch, he made arrangements
with his former ranch manager,
H.H. Reese who had his own ranch
in West Covina, California, to provide the beloved horse with excellent care for the balance of his life.
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19
A Celebration
BY ALICIA SHAVER
Myth or Fact
W.K. Brought the Black Squirrels
to Battle Creek.
As a Battle Creek native, I have heard
many stories about W.K. Kellogg. Some
of them true while others not so true.
Oftentimes, people confuse Dr. John
Harvey Kellogg, the famous author and
physician-in-chief of the former Battle
Creek Sanitarium, with his brother W.K.
Kellogg, founder of Kellogg Company
and the W.K. Kellogg Foundation. Each
are mistakenly given credit for the others’ deeds, good or bad.
Who brought the black squirrel to
Battle Creek? I have two excellent references that give Dr. John Harvey Kellogg
credit.
According to Ella Eaton Kellogg’s
(Dr. John Harvey Kellogg’s wife) diary,
dated Dec. 11, 1915, compliments of
Mary Butler at Heritage Battle Creek:
“Then I have a new interest in the
beautiful gray squirrels that we
have introduced into The Grove.”
The “Grove” is what Dr. John and
his wife
Ella called the parklike grounds of their estate.
In excerpt from a letter from Norman
Williamson Jr. (W.K. Kellogg’s grandson), dated December 3, 1996, he writes:
“Dr. John Harvey (Uncle Doc to
W.K.’s family) always got credit (or
blame because of their predatory
nature) for bringing black squirrels
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269-781-2564
to his hometown. Always an innovator, he may have felt that the black
phase of this rodent gave the city
something distinctive, especially in
his estate.
“W.K. on the other hand had
always lived within hailing distance
of McCamly Park and its native
red squirrels. He had no reason to
bring in a competitor. Nor did he
do so at his Gull Lake home. To the
best of my recall, the squirrels on
his estate and across county road
in Turkey Marsh were all the native
red variety.”
A portrait of W.K. Kellogg hung
in an Augusta tavern and was then
boarded up inside its walls.
In 1928, local painter Frank Courter
began a portrait of W.K. Kellogg.
Courter worked on the painting through
several sittings, but finished it based on
a photo of Mr. Kellogg. Later, W.K. provided what he thought was a better photo
and asked Courter to revise the painting
based on that. Apparently, some artistic
differences arose, and when the portrait
was completed, W.K. refused to pay for
it. The disputed painting hung in the
Augusta Hotel until Mr. Kellogg finally
purchased it ten years later. This portrait has not been displayed since then,
because Mr. Kellogg did not like it, so
it is currently being held in the W.K.
Kellogg Foundation archives.
W.K. Kellogg saved the Canada
Geese from extinction.
Canada Geese are found across much
of North America, so no single person can take credit for saving the species. But we do know that by the late
19th century, over-hunting had reduced
their population to near extinction. The
Kellogg Bird Sanctuary was created in
1927 as a refuge for Canada Geese and
other migratory birds. Along with the
habitat it provided, the Sanctuary also
drew national attention to the plight
of endangered wildlife. By the early
1960s, federal and state wildlife agencies began a concerted – and successful
effort to rebuild the Canada Geese populations. Whatever his role, these graceful birds were close to W.K. Kellogg’s
heart. And today, a sculpture of a pair
of Canada Goose graces the backyard of
the Kellogg Foundation headquarters in
downtown Battle Creek.
A Celebration
BY ALICIA SHAVER
The Impact of Blindness: W.K. Supports a New Vision
“When I was a boy in school, the
teacher thought I was dimwitted because
I had difficulty reading what was on
the blackboard. I was twenty years old
before I found out what was the matter:
I was nearsighted.” W.K.’s experience
with poor sight as a child, led him to
push proper medical treatments for children at an early age. Unfortunately, that
wouldn’t be the end of his eye troubles.
Mr. Kellogg had several eye surgeries
in 1937 due to cataracts. Unfortunately,
that same year he was diagnosed with
glaucoma. Although he was the only
member of his family to have glaucoma,
his two half brothers Merritt and Smith,
and Grandfather Josiah went blind
late in life. Ever hopeful, W.K. once
stated “Perhaps in due time corrective
measures will materially improve my
vision.” He went on to have additional
operations in 1940 and 1941. Despite
all those efforts, he spent the last nine
years of his life blind from glaucoma.
Mr. Kellogg didn’t let blindness stand
in his way, ever the voracious reader; he
soon became a fan of talking books. He
adjusted quickly and was determined to
remain as independent as possible.
He continued his daily walks with
a dog he received through a trade with
an Arabian horse. This was not just any
dog, but the son of Rin Tin Tin, aptly
named Rinson. Rin, for short, was Mr.
Kellogg’s seeing eye dog, although never
formally trained for this purpose. Mr.
Kellogg eventually had three: Rinson I
& II, and the last dog was named Rinette
and the only female, although she was
the most affectionate. Rinette had partial
training as a seeing eye dog.
These dogs proved to be great companions and showed a different side of
Mr. Kellogg. With a high sense of propriety, Mr. Kellogg had decreed that the dog
not be fed from the table, and yet W.K.
himself was the worst offender to his own
rule. His nurse recalls “almost half his
food went to the dog.” It was not unusual
to see Mr. Kellogg immaculately dressed
in a three piece suit sitting with the dog
beside him on the sofa or cross legged on
the lawn beside the dog. Mr. Kellogg personally supported the American Institute
for the Blind, the Braille Institute of
America, and Seeing Eye, Inc.
Even though this didn’t match the
Kellogg Foundation’s typical grantmaking guidelines, the University of
Michigan received $4 million in 1982
to help build the Kellogg Eye Center in
Ann Arbor, Mich. The Kellogg Center
still today is a comprehensive educational, medical and surgical facility that
provides treatment for glaucoma, cataracts, children’s eye diseases, diseases
of the retina and cornea, neurological
diseases related to eye problems, plastic
surgery involving the eye, and more
effective services for individuals with
visual disabilities. Upon receiving the
grant, Paul R. Lichter, M.D., Director
of the Eye Center, said “We hope that
the Center will serve to increase public
awareness of the importance of early
detection and treatment in preventing
blindness, including that resulting from
glaucoma, which Mr. Kellogg suffered
from the last years of his life.”
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21
Delton Kellogg School
The Delton-Kellogg School
was one of the twelve consolidated schools built in the area
with Kellogg Foundation assistance. In an effort to reduce costs
and improve education, many oneroom school houses in rural communities in southwest Michigan
merged together to form one consolidated school. Each consolidated school provided better qualified
teachers, practical courses in agriculture, farm management and home economics, a farm
workshop, a library, a combination gymnasium and
auditorium, a dining room and kitchen, and facilities
for the school band, glee club, drama club and school
paper. The original Delton-Kellogg School building is
currently being used as the elementary school for the
Delton Kellogg School district. Other schools that were
part of this project that still bear the Kellogg name are:
Thornapple Kellogg School in Middleville, Mich and
the Kellogg Educational Center which was the former
W.K Kellogg High School in Nashville, Mich.
W.K. Kellogg Regional Airport
In 1928, when the city thought it might lose the
Battle Creek Airport due to lack of finances, W.K.
Kellogg bought the 138-acre
property for $30,000. He made an
additional $32,000 available for
improvements such as removal of
barns, grading, erecting new hangers, boundary lights and installing
the first two way radio communication system in a Michigan
airport. It was leased to the city for
$1 per year, and operated by the
Chamber of Commerce until 1936
when it was gifted outright to the
City of Battle Creek.
Kellogg Arena
In 1980, the Kellogg Arena was built by the City
of Battle Creek through the Downtown Development
Authority, with funds of $7.3 million from the Kellogg
Foundation. This regional entertainment venue offers
has both fixed and portable seating to accommodate up
to 6,050 people. In addition, the facility hosts a yearround ice skating floor, a portable floor for other events,
dressing rooms, and other support facilities. It also
contains a 12,000 square-foot exhibition hall. Today the
Arena spotlights nationally-recognized entertainment
groups, and is the site for numerous recreational and
civic activities, including youth and adult ice hockey,
high school commencements, trade shows and MSAAA
state finals (volleyball, wrestling, etc.)
BY ALICIA SHAVER
22
Background: Kellogg Experimental Farm
Below: Kellogg Community College
Inset Left: W.K. Kellogg Manor House
Established by the Battle Creek Public Schools in
1956, Kellogg Community College (KCC) has been a
major recipient of Foundation support. In 1959 a $1.75
million grant, combined with local and state monies of
$548,000, provided the means to construct the original
five buildings for the campus on 57 acres along North
Avenue. The original facilities were designed to accommodate 3,000. Enrollment the first year was approximately 300 day students and 785 evening students.
Total grants to KCC from the Kellogg Foundation to
date exceed $17.5 million. Other local foundations
which have contributed to the development of Kellogg
Community College are the Binda Foundation, the
Kendall Foundation, the Lane-Thomas Foundation, and
the Miller Foundation. They now have regional campuses in Albion, Barry County Coldwater, Hastings and
Ft. Custer, RMTC. KCC today serves approximately
14,800 students.
W.K. Kellogg Biological Station
Cereal Magnate W.K. Kellogg was an early 20th
century entrepreneur who believed people should use
their gifts and knowledge to help others. He was also
an environmentalist who understood the importance of
preserving the land and its resources.
Kellogg established, and later donated to
Michigan State College, several important facili-
ties that became part of what is now Michigan
State University W.K. Kellogg Biological Station
(KBS). Located near Kalamazoo and Battle Creek,
Michigan, the 3,259 acre station includes an
Academic Center, Conference Center, Kellogg Bird
Sanctuary, Kellogg Farm, Kellogg Manor House,
Extension Land and Water Unit and the Lux Arbor
Reserve. The nearby Kellogg Forest is closely
affiliated with KBS.
World renowned, KBS is home to one of the
National Science Foundation’s Long-Term Ecological
Research Sites (LTER) and is part of the Great Lakes
Bioenergy Research Centers (GLBRC).
KBS offers students courses for credit, hands-on
experience in field biology and internships for professional work experience.
Creation of the Kellogg Bird Sanctuary
After hearing a lecture at the Sanitarium given
by George H. Corsan about the work Jack Miner
was doing for wildlife, W.K. and several of his
grandsons made a trip to the Jack Miner Sanctuary
in Kingsville, Ontario, Canada. There they saw a
variety of water fowl, by the hundreds of thousands,
being properly guarded by Government watchmen.
The birds made a wonderful impression on W.K. and
his family.
continued
23
The following winter, while recuperating from pneumonia, W.K. fondly
recalled that trip and wrote to friends in
Battle Creek that if they could get legislation passed to get a lake as sanctuary,
he would supply the birds. W.K. wrote
to Jack Miner and asked for a reference for someone to take charge of the
new bird sanctuary and Miner suggested
George H. Corsan.
Located near Gull Lake was a body
of water of about fifty acres which
seemed to be an ideal place for the purpose of breeding birds. Within months
Corsan began work at Wintergreen Lake.
Buildings were erected, and one hundred
twenty-five acres were improved by
planting more than thirty-five thousand
nut and fruit trees to furnish food and
shelter. The cost of the birds alone was
about $25,000, while the total expense at
the time for the land, improvements and
birds totaled just $150,000.
Kellogg Farm
The Kellogg Farm was established
in 1927 to support research on agricultural practices that would”…serve as an
object lesson to the people of the region
in which it is located” (W.K. Kellogg,
1927).
Whenever the Kelloggs were in residents, the farm provided fresh eggs,
chickens and milk for the Manor House
table. In 1929, he gave the farm to
Michigan State University.
For more than 50 years, Guernsey
cows were part of the Kellogg Farm and
were recognized as one of the premiere
Guernsey herds in the nation. Times
changed and in 1978 it was decided to
disperse the Guernsey heard and replace
it with holstien cows. The state-of-theart milking parlor built in 1985 was
recently replaced by a pasture-based
dairy with robotic milking in 2009.
At capacity a 120-cow milking
herd plus dry cows and heifers will be
maintained on the farm. Dairy facilities
include a free-stall barn with a robotic
milking system, 200 acres of irrigated
pasture, additional cropland and support
buildings.
The Pasture Dairy Research and
Education Center (PDREC) at the
Kellogg Farm takes a ‘field to fork’
approach to rural community revitalization: beginning with the producers and
production systems; completing with
consumers and marketing. The PDREC
supports an innovative program coupling applied research, education and
outreach focused on pasture-based
animal production that simultaneously
advances (1) our understanding of managed landscapes, (2) our responsibility to provide Michigan growers with
options that can enhance farm sustainability and profitability, (3) identification and implementation of strategies
for supply chain development, (4) the
building of markets and (5) the marked
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24
expansion of the role of animals in our
land grant portfolio.
The tradition of combining research
and outreach continues today at the
Kellogg Farm with a growing focus on
sustainable agriculture and ecosystem
services. The agricultural lands of KBS
include over 1100 acres located at the
KBS main site and Lux Arbor Reserve.
Much of the land base of the
Kellogg Farm is committed to longterm research projects and supports the
research activities of KBS faculty, campus-based faculty and other researchers
involved in the Long-term Ecological
Research project (LTER), Great Lakes
Bioenergy Research Center (GLBRC),
Farming Systems Center (FSC) and
Pasture Dairy Research and Education
Center (PDREC). The integration of the
row-crop, biofuel and dairy production
research programs at KBS provide a
unique opportunity to examine agriculture from an integrated, whole system
perspective.
The Kellogg Farm also supports education and outreach programs for a variety of audiences, including producers,
veterinarians, students, and extension
educators.
Kellogg Experimental Forest
In the fall of 1927 Mr. Kellogg
acquired exhausted and abandoned
fields compromising a mile long valley
and hillsides along Augusta Creek near
his summer home on Gull Lake. This
tract of land was to become known as
the W.K. Kellogg Reforestation Tract
when given to MSU in 1932. The land
was unproductive and Mr. Kellogg
thought it could be returned to productivity through tree planting to serve as a
model for the state.
The Forest is known worldwide for
research on tree breeding and genetics,
planting techniques, plantation establishment and management. The forest
is open to the public for biking, hiking,
horseback riding and cross-country skiing and also has several interpretive
trails.
(also known as “Eagle Heights”)
Former estate to cereal magnate W.K.
Kellogg, the Manor House was built on
a 32-acre barren farm that included
1,600 feet of the eastern shoreline and
the highest point overlooking Gull Lake
in 1925, which is the suspected reason
the family called it “Eagle Heights”.
The Kelloggs (W.K. and his second wife, Dr. Carrie Staines Kellogg)
lived in the home until 1942, when Mr.
Kellogg gave it to the military to be used
as a Coast Guard induction and training center. It was used after the war by
Percy Jones Hospital as a rehabilitation
center for wounded service men until its
return to the W.K. Kellogg Foundation
(WKKF) in 1950.
After Mr. Kellogg’s death, the estate
was given to MSU (1952) and used as a
dormitory then office space.
Restored to its original grandeur in
2000, the Rookwood tile, 17th century
tapestries and a hand-carved stairway
are just a few highlights of this magnificent estate.
The estate includes the original carriage house with chauffeur, residence,
greenhouse with potting shed, caretaker’s cottage, boat house and an authentic
Dutch windmill.
W.K. Kellogg Foundation
In June 1930, Mr. Kellogg established the W.K. Kellogg Foundation,
whose charter provided for the formation of a comprehensive and wellorganized undertaking to improve the
health, happiness, and well-being of
mankind – especially children. Through
the W.K. Kellogg Foundation Trust,
Kellogg made the Foundation beneficiary of assets valued at the time at
$66 million, largely in the form of
Kellogg Company Stock. Years before,
Mr. Kellogg demonstrated his interest
in the welfare of disadvantaged children
through his support of the Gull Lake
Agricultural School, Ann J. Kellogg
School and the Youth Building. Mr.
Kellogg was personally influenced by
his participation in the White House
Conference on children and youth convened by President Herbert Hoover.
The charter of children’s rights developed out of this conference outlined a
comprehensive approach to assuring the
well-being of children. This served as
a blueprint for the work of the newly
formed Foundation.
W.K. Kellogg Jr. High School
& Auditorium
W.K. Kellogg announced on his 65th
birthday that he’d like to give the City
of Battle Creek a gift of an auditorium.
After five years of planning, construction began, and in 1933 the spacious
Auditorium was dedicated. In 1976,
adjoining land was acquired to develop
a campus around the building through
a $565,500 Kellogg Foundation grant.
In 1979, through a $2,240,459 grant to
the Battle Creek Board of Education,
the interior of the Auditorium was completely renovated. It was renovated again
in 2005 by the Kellogg Company.
“In looking around for a monument
for Mr. Kellogg, some will pay tribute to
his name and genius: factories the world
over, hospitals, schools and churches
that he helped. Others will point to
where his beneficence were performed.
But I would point to the numberless men
and women, boys and girls, whose lives
are enhanced by this man who made
the most of his opportunity and, in turn,
improved the opportunities for countless
people.” (From eulogy by Rev. Carleton
Brooks to W.K. Kellogg, 1951)
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25
A Celebration
BY ELIZABETH LINCOLN
Memories of my Grandfather: W.K. Kellogg
Some of my earliest memories are
living in B.C. where Grandfather would
come visit us at our house on Oaklawn
St. We would also visit him at his home.
Usually at the end of the visit at his
house he would ask our mother if
it was alright for the children to
have C-A-N-D-Y (spelled out). I
was the youngest and didn’t know
what that was at first but soon
learned. He also saved pennies and
would dole them out on occasion.
Sometimes
Grandfather
would come by in the chauffeur
driven car and take us for a ride.
Often when ask (sic) where we
would like to go it was “to the
factory.” I am sure we enjoyed
seeing Corn Flakes being made
but it was always special to go to
the cafeteria and have a dish of ice
cream after the tour.
We also took afternoon rides around
in the country side. The old fashion drug
stores had Soda Fountains and we usually got ice cream cones to eat.
Grandfather liked chocolate ice cream
sodas. When The Inn was new it had a
cafeteria in the basement. After hours
Grandfather would sometimes go down
and make himself a soda. Of course if
someone was with him they could have
one also.
He bought a ranch in Pomona,
California. There he had a house built
on the hillside and my Uncle Karl built
26
one at the foot of the hill. The ranch
was later given to the California State. It
now is the home of Cal Poly University
Pomona. Grandfather’s house is still in
use for visiting dignitaries. The house
my uncle built became our house when
my Uncle moved to Chula Vista, Calif.
The ranch became the home for the
Arabian Horse Grandfather so much
admired. There were Sunday Horse
Shows all year. It was a very popular
place to go. The University still puts on
the horse shows.
The home built at Gull Lake was
where Grandfather and Mrs. Kellogg
spent the summers and California was
their winter home. Although he did buy
a home in Florida and spent some time
there but the family was in Calif. So he
sold that place.
One year in the spring I was invited
to go back with Grandfather and
Mrs. Kellogg and spend a little
time with them to B.C. before my
Mother came back. He had a row
boat At the Bird Sanctuary on
Wintergreen Lake and we would
go over and fish. He taught
me how to bait my hook. We
caught Blue Gill, Perch, Bass
and Catfish. There was always
plenty of fish to eat. In the summer we had fresh blueberries
for breakfast.
Christmas Eve we went to
Grandfather’s house, in Battle Creek
the tree was in the basement. At Pomona
the tree was in the large entrance hall.
There were always many gifts for everyone. I still have the little Swiss Doll I
received when I was three.
One of the last times we visited
Grandfather he was staying in his home
in Palm Springs, Calif. Our youngest
daughter was just about ten months old.
Grandfather held her on his knee for a
while. He was always interested in the
children and talked to them about school
and things.
The Battle Creek Community Foundation
would like to thank all the individuals and organizations
responsible for coordinating so many wonderful events and
community tributes that help celebrate W.K. Kellogg and his
150th birthday. Special recognition is given to following
sponsors who have made this community tribute possible:
AT&T, Kellogg Community College, Kellogg Community Federal
Credit Union, Marshall Community Credit Union, Miller College,
Scene Magazine, and Western Michigan University
Battle Creek Kendall Center.
A complete listing of events can be found on the festival website:
www.bcfestivals.com
Above:
ELIJAH WILLIS PENDILL –
BATTLE CREEK’S
FIRST MAYOR
ELECTED IN 1859
www.battlecreek.org
Since the early days of Mayor Pendill
the City of Battle Creek has thrived.
A rich history of commited leadership
and hard-working citizens has created a
noble and lasting heritage. The leadership,
both past and present, has stayed focused
on building a city of prosperity for the
next generation.
27
A Celebration
BY ALICIA SHAVER
Youth Building now Village at Irving Park
Prior to the establishment of WKKF,
Mr. Kellogg began with the Fellowship
Corporation in 1925, for the purpose
of administering his philanthropic
endeavors in the Battle Creek area.
As part of a comprehensive program
for children and youth, he considered
recreational opportunities an important
component. An early project of the
Fellowship Corporation was the construction in 1926 of the Associated Boys
Club building. Originally it was dedicated by W.K. Kellogg to the boys of
the Battle Creek area, for local Boy
Scout groups. Activities were gradually
extended and broadened for the general
public. Recreation activities included:
swimming, table tennis, basketball, volleyball, badminton, gymnastics, calisthenics, dramatics, arts and crafts, choral
singing, chess, checkers, pickup sticks,
Chinese checkers, indoor baseball, wrestling, tumbling, boxing, dominoes and
all manner of puzzle games.
When the building was completed,
Mr. Kellogg created a trust of 1,500
shares of the preferred stock of the
Kellogg Company. This was known as
the Associated Boys Club Trust. The
assets of this Trust were to provide for
the maintenance and operation of the
Associated Boys Club building. In 1921,
the Fellowship Corporation entered into
an agreement with the Battle Creek
Foundation so they would receive the
income under the Trust to maintain and
operate the building.
The W.K. Kellogg Foundation was
created in 1930 and the assets of the
Fellowship Corporation - which included the title to the Associated Boys
Club building - were transferred to the
Kellogg Foundation. In July 1931, the
Battle Creek Foundation turned over
operations of the Boys Club along with
the funds from the Trust to the Kellogg
Foundation. The Trust was dissolved
in 1935 and it is believed that the
name was then changed to the Youth
Building. The Kellogg Foundation operated the Youth Building until the City of
Battle Creek took over operations with
financial assistance still ongoing from
the Foundation. In 1937, the $750,000
Youth Building was given to the City of
Battle Creek as a gift.
The Youth Building is now a low
cost housing development called Village
at Irving Park. Many of the apartments
have remnants of the Youth Building,
such as; walls that have tiles that were
used for the pool with depth markers
still in place.
28
A Celebration
BY ALICIA SHAVER
The Ark
Left to Right:
First son (Dr. Karl Kellogg),
WK Kellogg and grandson
John Kellogg Jr.
Like most tired hardworking
Americans, Mr. Kellogg wanted to
find something to do for a vacation of
rest and relaxation, so he proceeded to
put into effect a long-cherished plan
to tour the country in his own car with
all the comforts of home. So he purchased one of the first RV’s, the Ark,
eleven thousand pounds of automotive
ingenuity wrapped up in the mammoth “road Pullman” owned by W.K.
Kellogg.
The specially designed body was constructed on a White Truck chassis, with
a wheel base of 198 inches. It was built
in 1923, along the lines of a spacious
bus only more elegantly upholstered. Its
interior was modeled after the Pullman
train and was furnished similarly. Mr.
Kellogg put into his traveling home all
the creature comforts he could imagine
saying, “I have added everything I could
think of in the way of conveniences and
the things which have been overlooked
will be added later. “
By the time he had installed a radio,
ice machine, shower, electric and oil
cookers, lavatory, a 16 foot folding
motor boat, and a host of other accessories, he had five and a half tons to take
around the nation with him. Then, to
keep his traveling house in order on the
long journey, he installed Westinghouse
Air-springs.
So much curiosity was aroused by
the car in its travels, however that Mr.
Kellogg finally had to print a folder
for his chauffer to distribute to questioners. The question most frequently
asked Mr. Kellogg answered by saying:
“Westinghouse air-springs make riding
in the car very comfortable.”
“I was somewhat doubtful whether it would be comfortable myself,”
Mr. Kellogg wrote the Westinghouse
Detroit office. “I had Westinghouse airsprings installed as a precaution, and
was surprised to find it one of the most
comfortable cars in which I had ever
ridden.”
The car carried 35 gallons of gasoline, but at only 7 ½ to 8 miles to the
gallon, it was not fuel efficient. With
top speeds of 30-35 mph, it would have
been a long ride across the country.
Due to the frequent stops and often
breakdowns, there were many times
when Mr. Kellogg would just hop a
train halfway through a trip and have
the Ark sent later.
Due to the slowness of this form of
travel and Mr. Kellogg’s keen sense of
advertising it wasn’t long until the Ark
was turned over to the Kellogg Company
in 1926, for advertising and demonstration purposes. It was sold in 1928.
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29
A Celebration
BY ALICIA SHAVER
Little Known Facts About W.K. Kellogg and His History
• The first “cereal flakes” were wheat,
not corn, and were discovered accidentally during the process of cleaning
up the “failed” experiment from
the prior evening’s work.
Kellogg House
• W.K.’s three German shepherd dogs were all descendants
of Rin Tin Tin – famous dog of
radio and (subsequent) television
fame – and that the first dog,
Rinson I, was traded to W.K. by
Rin Tin Tin’s trainer/owner,
Lee Duncan, for one of
W.K.’s world-renowned
Arabian horses (Ben Hur)
in 1927.
• Two of W.K.’s favorite
foods were avocados and
maple candy; since he liked to share
his favorite things with people he
cared about, he would send out cases
of avocados (grown on his Pomona
Ranch) in season to friends and family, and at Christmas time everyone
on his Christmas list received a box of
maple candy.
• W.K. loved the idea of ‘camping,’ and
set about to develop what turned out
to be one of the first RVs (recreational
vehicles) named the “Ark!” Purchased
in 1923 and (over a five-year period)
built to W.K.’s specifications, the
“Ark” could accommodate up to eight
persons for long cross-country trips,
contained a dining area (which converted to sleeping quarters), a shortand long-range radio, a shower stall, a
refrigeration unit (that also acted like
an “air cooler”), and plushly upholstered “swivel” seats! In its travel
around the country, many people
would stop and inquire about this
unusual vehicle. Pamphlets were soon
printed up and given out to inquirers,
and W.K., seeing its potential, turned
the “Ark” into a promotional tool for
the Toasted Corn Flake Company.
• Although W.K. would not travel by air
personally, he believed that air travel
would become an important mode of
transportation and shipping. With this
belief in mind, he assisted the City of
Battle Creek to develop an airfield by
30
purchasing the land for what is today
Kellogg Regional Airport and, at his
own expense, also had runways and
hangars built. At its completion, W.K.
gave the City of Battle Creek a fiveyear option to purchase the airport for
the greater Battle Creek area. During
this period he also developed land
on his Pomona, California property
for the same purposes. Pomona was
considered the largest privately owned
airport in the country; its opening
was inaugurated on September 21,
1927, with a fly-over by Charles A.
Lindbergh in his “Spirit of St. Louis.”
(Lindbergh’s historic New York to
Paris flight had occurred earlier that
year –May 1927.)
• W.K. loved to read and collect books;
even after he began to lose his sight,
he continued to amass a large collection containing both classics and
popular titles of interest. (These were
read to him by personal assistants.)
He was also an early benefactor and
supporter of the “talking books” program initiated through the American
Foundation for the Blind and the federal government. (Whenever W.K.
had received and read a volume that
he was particularly delighted with,
he would set about ordering a large
quantity of the book and send it, or
give it, to assorted friends, relatives,
and associates.)
• Children were always a wonder and
amusement to W.K. In his correspondence to family, friends, and business
associates, he always made sure to
compliment the individuals on the
accomplishments and activities of
their children. Spirited children
delighted him, and he would purposely make sure that his guests,
invited to visit the California
ranch or the Wintergreen
Lake/Eagle
Heights
retreat, knew that he also
welcomed their children.
• Many of W.K.’s
Arabian horses were featured in popular motion
pictures of the times.
Tyrone Power rode Barakat
in the film “Suez.” Other
films featuring Kellogg Arabians
were “Under Two Flags” with Ronald
Coleman and Claudette Colbert, and
two Marlene Dietrich films, “The
Garden of Allah” and “The Scarlet
Empress.” The white stallion Jadaan
(one of W.K.’s favorites) was used
in both of the Dietrich films, and also
as Rudolph Valentino’s mount for
“Son of the Sheik.” The most lasting
legacy was created in 1938, when
King John served as the model for
Prince Charming’s horse in Disney’s
first animated film, “Snow White and
the Seven Dwarfs.” Also from the
late 1920s to the present day, the
Kellogg Arabians have been a regular
feature for the Pasadena, California
“Tournament of Roses” parade.
• Aside from his Arabian horse ranch in
California, W.K. had a great affection
for his home on 256 West Van Buren
Street (WKKF’s Kellogg House).
After W.K. decided to take residence
in the newly completed Kellogg Inn,
he invited his two grandsons (Will
Keith, II and John L., Jr.) to take
residence there with their mother,
Hanna Peterson Kellogg, to try to
keep the residence in use for the
Kellogg family. Recently, the historical archives project uncovered a
letter W.K. wrote to his son, John L.
Kellogg, Sr., stating that his desire
was to turn the “…Van Buren Street
residence into a useful place, perhaps
a conservatory for music…” rather
than having to sell it to someone else
after Hanna and the boys left the
home. At the time WKKF purchased
the home (1987) and moved it to its
present site (1990) for the Experts in
Residence program, this information
was not known.
edge of the help that the Foundation is
being to other people, and that the
work will be continued after my passing. The motto is “Helping Others to
Help Themselves.”
• WKK bought the first Lincoln Zephyr
• W.K. Kellogg was appointed an
Honorary Colonel by Governor Turner
of Oklahoma in 1947, for sparing
the life of an injured Arabian horse,
Latif, and paying a cowboy, temporarily working at Pomona Ranch, with
Latif’s colt to take Latif to Oklahoma
to be used as a siring horse.
to come to Battle Creek. WKK owned
7 Lincoln Zephyr’s as of 1940 not at
the same time but over years. Several
years running he would trade in the
last years model and get a new one.
After that he bought new ones in
1941, 1945, and 1946.
480
480 Van
Van Buren
Buren Street
Street
Battle
Battle Creek,
Creek, MI
MI 49037
49037
Call
Call 269-965-3000
for
for information
information
• W.K. enjoyed acknowledging other
people’s birthdays with greetings and
gifts, but adamantly insisted that no
one remind him of his own. Each
year before his birthday on April 7
(1860 was the year of his birth), W.K.
would begin to remind his personal
assistant, Mrs. Bessie Rogers Young,
to encourage any “well-wishers” that
he would prefer to let the day pass
without fanfare.
Admission:
Admission: by
by donation
donation
A
A MUST-SEE
MUST-SEE for
for
non-adventists
non-adventists and
and
adventists
adventists as
as well!
well!
• W.K. Kellogg’s favorite horse was
named Antez. Mr. Kellogg attributed Antez with once saving his life.
W.K. fell off this horse while traveling a steep incline, landed underneath Antez, and the horse stopped
dead in its tracks to keep from
trampling him to death. He was
rescued with only minor scrapes
and bruises.
• Did you know W.K. Kellogg loved
dogs as well as horses? He thought a
great deal of his dog named Rinson.
He comments, “He is certainly one
affectionate dog… He is not satisfied unless he is with me twentyfour hours of the day.” His favorite
of all three of the dogs was the last
one (and the only female), Rinette.
She was the most affectionate of
the three, always placing herself at
W.K.’s side, whether in the car, next
to his chair, or even sometimes sitting
with him on the couch. After W.K.’s
death, she was given to W.K.’s longtime nurse/secretary, Elsie Hoatson
Elbon.
• In a letter from September 23, 1947,
to grandson and namesake W. Keith
Kellogg, II, W.K. expressed his
approval of the activities of WKKF,
and noted his hopes for the future,
“… I am glad that I have actual knowl-
I came to
“
Dr. Mark because my
mom brought our
family for holistic
health services. I did
not have any symptoms and am a
healthy, athletic,
young boy. I have learned from Dr. Mark that my
body is a great machine that heals itself 24/7.
It constantly works at rebuilding itself if you exercise
and eat good food. I like to talk to my friends and
other family members about what I learned from
Dr. Mark. I think it’s cool.
”
“It is so cool to see a
young man like Austin
unfold. He has attended
many of my health
workshops and he is
committed to being
as healthy as he can.
Matter of fact he even
helps his parents stay
on track.”
Dr. Mark E. McCullough, D.C., Board Certified Chiropractic Physician
Convenient hours | Most insurance accepted and filed for you!
269-964-3300 | 1346 W. Columbia Ave. | Battle Creek, MI 49015
31
A Celebration
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Will Keith Kellogg, Early 20th
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32
As I reflect on the tribute to W.K.
Kellogg during the approach of his 150th
birthday celebration and events I can
sincerely describe this icon of industry
as both a samaritan and philanthropist.
Born the seventh child on the seventh day of April 1860 to a humble but
enterprising father and a hard working,
self-sacrificing and practical planning
mother, he was raised under the guise
that you are responsible for what you
achieve and what you wish from life.
This trait, although not dormant in his
early years, flourished as he struck out
on his own with the development of his
cereal manufacturing and sales company
at 46 years of age. As his company grew
both nationally and internationally Mr.
Kellogg became willingly and graciously
philanthropic with his money. He loved
his birthplace, Battle Creek, and had
a passion for programs that provided
healthful and educational well-being to
children. He funded the building of the
Southeastern and Ann J Kellogg schools,
the Youth Building and the W.K. Kellogg
School and auditorium in the 1920’s and
early 1930’s. These were gifts to the
Battle Creek Schools and the City of
Battle Creek. His love of music and the
theater may have influenced the construction of the auditorium when building the
school that partly surrounds it.
Certainly we are aware of the numerous other present day attractions and
facilities; The Bird Sanctuary, the
Forest, the Research Farm and the foundation that also bares his name.
The Great Depression years had their
effect on the welfare of people in Battle
Creek and many were unemployed. Mr.
Kellogg recognized the need to provide
employment for as many as he possibly
could. To help counter unemployment
he hired a Landscape Architect to design
a park to be built on acreage that was
part of the Porter Street Plant site and
adjacent to its manufacturing and office
buildings. The Kellogg News, a company publication, in its September 1931
issue described, in part, the park plan;
“The beginning of work on the new five
year landscaping project within the next
few weeks, announced by W.K. Kellogg
Monday, will help relieve unemployment conditions in Battle Creek. When
present plans are completely carried out,
the Kellogg Company Plant in Battle
Creek will be recognized as one of the
most beautiful industrial sites in the
United States. The completed project
provides for a swimming pool, bath
house, playground and wading pool for
children, baseball diamond, two softball
diamonds, concrete grandstand, three
tennis courts, 12 horseshoe courts, practice putting green, all of which will be
open to the public as well as Kellogg
employees. The grounds will be beautified by planting trees, shrubbery and
flower gardens. A fountain in front of
the Kaffee Hag Building 35 X 40 feet,
will lend much to the natural beauty of
the surroundings…”
Mr. Kellogg insisted that the first
men hired for building the park have
large families to support and the October
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1931 Kellogg News reported that the
first 5 men hired were fathers of 16
children and 15 of another 27 men hired
had a total of 42 children. One man had
seven children, most had three or more.
The project used only 2 bulldozers so
that most of the work would require
hand tools thereby providing more manual labor and thus more employment.
Pictures of some of the completed park
areas appear with this article.
Another initiative of Mr. Kellogg was
to implement 6-hour shifts in the plant
to provide employment to an additional
shift of workers during this depressed
economic time. Most of the plant departments remained on 6-hour shifts until
World War II brought about a manpower shortage.
This City and it’s people, past and
present, have been given a wonderful
legacy that very likely would not have
been accomplished or available without
the generous foresight of this remarkable man.
Thank you Mr. Kellogg!
*Information for this article was obtained from Kellogg
Company Corporate Archives Department. Jim Nelson is
a retired Kellogg Company Employee.
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33
Advanced and Accelerated Program | 21st Century Before and After School Programming | Full Day Kindergarten in all Elementary Buildings
Tremendous opportunities for college scholarships | Early Childhood Program | Mathematics and Science Center | Summer School Programs
Outdoor Education Center | Fine Arts Academies at elementary & high school levels | High School Campus Upgrades | Alternative Education Programs
3 West Van Buren Street • Battle Creek • Michigan 49017 • 269-965-9465 • www.battlecreekpublicschools.org
CLOCKWISE: Ann J. Kellogg Elementary School (Built in 1930, renovated and rededicated in 1980). Clear Lake Camp (Outdoor Education Center – Programming by Battle Creek Public Schools started in 1947).
W.K. Kellogg Auditorium (Built in 1932-1933, renovated and rededicated in 1980 and 2006).
34
For Education
BY SUSAN L. LAMPAS
Battle Creek Public Schools Honors and Thanks
W.K. Kellogg on the Occasion of his 150th Birthday
Battle Creek Public Schools has been
the beneficiary of W.K. Kellogg’s generosity and legacy for over 80 years. In
1930 W.K. Kellogg donated $245,000
to Battle Creek Public Schools to build
a school that would serve special needs
children, along with the children who
lived in the neighborhood surrounding the school. The elementary school
was named Ann J. Kellogg after Mr.
Kellogg’s mother, Ann Janette Stanley
Kellogg who was a pioneer Michigan
teacher. Mr. Kellogg’s desire to build
such a school was from a personal
tragedy which occurred in the early
years of his company’s growth. His
infant grandson, Kenneth Williamson
fell from the second story of his home
and was handicapped for
life. Despite the wealth
Mr. Kellogg accumulated
during his life there was
little he could do to help
his grandson.
Ann J. Kellogg opened
its doors in February 1931
and was the first special
education school of its
kind in the United States.
Ann J. Kellogg students
included those with physical or other health impairments which interfered
with learning or which required physical
adaptation and mainstreamed them with
children from the surrounding neighborhood. In 1980 the Kellogg Foundation
made a sizeable grant to the Battle Creek
Public Schools to expand and modernize
Ann J. Kellogg and once again make it
an international model for the education
of special needs children and regular
education children, an accomplishment
which continues today.
On his 65th birthday Mr. Kellogg
donated the funds to build a 2,500 seat
auditorium to provide jobs for local men
unemployed due to the depression. The
auditorium also gave the city a much
needed venue for the performing arts
and continues to do so. To mark the
50th anniversary of the auditorium, the
W.K. Kellogg Foundation provided a
grant to Battle Creek Public Schools
for a complete renovation and upgrade
of the facility, which included a greatly
expanded lobby, new restroom facilities, enlarged dressing rooms, a new
orchestra room under the stage, and a
new elevator which operates from below
stage to the building’s third floor.
In 2006, to mark the auditorium’s
75th birthday, a collaboration of the
Kellogg Company, W.K. Kellogg
Foundation, Community Foundation,
Downtown Development Association
and Battle Creek Public Schools again
provided funding to modernize and
refurbish the auditorium to the state
of the art venue that presently graces
the downtown skyline. The Kellogg
Auditorium is operated and maintained
by Battle Creek Public Schools.
Battle Creek Public Schools’ Clear
Lake Camp (Outdoor Education Center)
began as a W.K. Kellogg Foundation
sponsored camp in 1933. The camp was
operated by the Foundation from 1938
to 1940. Social service agencies from
various areas in Michigan sent children
to 9 month sessions at Clear Lake. At
In 1947 Battle Creek Public Schools
accepted the responsibility for the operation of Clear Lake Camp programming
and in 1957 after ten years of success
the camp was deeded to Battle Creek
Public Schools by the W.K. Kellogg
Foundation.
Today Clear Lake Camp (Outdoor
Education Center) still provides programming for students and is the longest
operating Outdoor Education Center in
the country. Fifth and sixth graders from
Battle Creek Public Schools and other
districts have attended Clear Lake Camp
for generations. Students live in dormitories, one for girls and one for boys and
eat and attend classes in the Kellogg
Lodge. College degreed staff lead and
supervise children around
the clock. Themed programming meets many
of the Michigan public
school
benchmarks.
Students
participate
in hands on courses that
cover topics such as the
life cycles, environment,
conservation and respect
for animals. Specialty programs at the camp include
a tower climb, high
Kellogg Lodge
ropes course, pioneer cabin, canoeing and live ania reunion in July
of 2008, three of
mal activities. The
the former campcamp is also host
ers stated they
to the Farm Garden
were unsure how
program and the
they were choBattle Creek Public
sen to attend the
Schools Bearcat
camp in 1939, but
Summer Clubhouse.
now believe it was
W.K. Kellogg’s
because they were
love of children and
Kellogg Auditorium
considered underlove of music are
privileged children.
woven into the legThey were amazed at how life altering
acy he left to Battle Creek Public Schools.
their Kellogg Camp experience turned
Ann J. Kellogg Elementary School is a
out to be. The camp provided for all
leader in special education and is also
their needs including medical and dental
home to a superb Fine Arts Academy for
care, “great food,” and regular classelementary aged students. The Kellogg
room education. Campers were given
Auditorium is a stellar performing arts
daily chores to complete including makfacility which is home to the Brass Band
ing beds, vacuuming the dormitory, or
of Battle Creek and provides a venue for
working in the kitchen. Of all the things
concerts, plays, community productions,
they were taught over the nine months
graduations, as well the Battle Creek
in attendance at the camp, the ladies
Central High School Band Follies each
felt the one thing they learned of most
January. The Outdoor Education Center
importance was structure.
(Clear Lake Camp) is a sight to behold in
In 1942 the Kellogg Foundation
any season with its 175 acres of peaceful
leased Clear Lake Camp to the U.S.
woods and lakefront. The learning that
Coast Guard for two years and from
takes place at Clear Lake Camp provides
that time forward it became a camp for
nature, ecological, and life experiences to
students and staff of public education.
the district’s students.
35
T
he cereal health food
revolution began in
Battle Creek during the
last years of the nineteenth century, at the Sanitarium directed
by Dr. John Harvey Kellogg. But
it was his younger brother, Will
Keith Kellogg, who spread the
benefits of this revolution to millions around the world.
On April 7,1860, Willie Keith
(later known as Will or W.K.)
Kellogg was born in Battle Creek,
the son of John Preston and Ann Janette Kellogg,
devout Seventh-day Adventists. The seventh son in a
family of eleven children, W.K. went to work at age
seven in his father’s struggling broom factory.
Although he attended public school # 3 near his
home, W.K.’s formal education was minimal. He had
difficulty in class, which he later realized was due to
undiagnosed poor eyesight. This childhood experience
contributed to his later determination to help poor children receive early medical screening.
When he was fourteen W.K. left school and became
a traveling salesman. Soon he demonstrated such an
aptitude for sales that he was sent to Dallas, Texas, to
oversee a broom factory.
A year later Kellogg returned
home and enrolled in the Parsons
Business College in Kalamazoo,
where he completed a basic bookkeeping and “commercial paper”
course in a record three months.
In the spring of 1880 Dr. John
Harvey Kellogg offered his younger brother a position at the Battle
Creek Sanitarium. For $6.00 a
week plus board and room, W.K.
filled a variety of roles including
“bookkeeper, cashier, packing and
shipping clerk, errand boy and general utility man.”
With a new job and a regular
salary, Will Kellogg was ready to
marry his sweetheart, Ella “Puss”
Davis, whom he had been courting
for over a year. After the wedding
the young couple set up housekeeping in rooms near the San.
Each day W.K. rode to and from
his office on an “old, tall-type high wheeler bicycle.”
When children arrived and made it difficult to manage on his meager salary, W.K. was obliged to go into
debt. He reflected in his diary, “I feel kind of blue. Am
afraid that I will always be a poor man the way things
BY MARY BUTLER
36
look now.” He supplemented his meager income by
selling his brothers medical books on commission.
At the Sanitarium, Dr. John Harvey Kellogg drove
himself, and everyone around him, to exhaustion. As W.K.
said, “Dr. Kellogg was a prodigious worker. He worked
long hours and was not only willing but insisted that others
work with him. ... One week I was on duty 120 hours.”
His duties included serving as “unofficial business
manager,” responsible for all the San’s non-medical
correspondence. As credit manager, he collected bills
as well as arranged for the charity cases accepted at the
San. W.K. was torn with compassion for needy patients
who could not afford the hospital’s fees, expressing, his
wish that someday he would be “in a position
to help people to help themselves.”
W.K. also helped in the San’s experimental
kitchen, directed by Ella Eaton Kellogg, the doctor’s dietitian wife. In 1894 a series of accidental
discoveries led to the development of the wheat
flake. The Kellogg’s left a batch of boiled wheat
kernels standing overnight before putting them
through rollers. When they returned the next day
they were surprised to discover that this inadvertent
‘tempering’ produced large flat, perfect flakes which
were crisp and tasty after being baked. This flaked
cereal, called Granose, was served to Sanitarium guests
and was sold through direct mail to former patients.
The Sanitas Food Company was established to
develop and sell the San’s food products. W.K. wanted
to use his marketing ideas to increase the sales of these
foods. But his brother believed that advertising was
incompatible with the image of a medical institution.
W.K. later remembered that “about 1898 the health
food business... was continuing to grow. Orders were
coming in so rapidly with so little effort... that it seemed
to me that there was a great future for the food business.
[But] I confess at the time I little realized the extent to
continued
Left (middle inset): Original Kellogg Plant. Left Inset: WK Kellogg’s first wife, Ella O. “Puss” Davis Kellogg (1896).
Top: Kellogg’s landscaped sign and rose garden, looking toward plant. Right: Artist rendering of WK Kellogg flaking cereal off a roller.
37
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extent to which the food business might
develop in Battle Creek.”
One of the reasons why the food business grew rapidly in Battle Creek was
the success of C. W. Post. As a patient
at the San in 1891, Post was intrigued
by the potential of several of the cerealbased health foods. After he left the hospital Post started his own factory where
he produced Postum and Grape-Nuts.
Between 1895 and 1900 sales made Post
a millionaire. This success inspired a
host of imitators and soon Battle Creek
was caught up in a ‘cereal boom.’
In 1902, after twenty-two years, W.K.
finally decided to leave the Sanitarium
and begin his own corn flake company.
He told his older brother that he would
“continue looking after his personal
interests until his debts… were paid,
and then I was going out for myself.”
However, on February 19 a fire swept
through the Sanitarium, destroying the
buildings and threatening the very existence of the hospital. W.K. was unable
to walk away from the institution to
which he had devoted his entire adult
life. He reported, “Since Dr. Kellogg
was not in town and since the sanitarium
seemed part of my life work, I met with
the members of the Board and offered
to come back to work for nothing…
as long as my services were needed...
During the building of the new sanitarium building, I was given the job, in
addition to my other work, of securing
money with which to pay the bills. It
frequently happened that on Thursday
or Friday the treasury was without funds
but in one way or another I secured
the funds so that the payroll was never
defaulted. These two and one-half years
which completed my work of twentyfive years with the San were the hardest
years of my life.”
At age 46, W.K. Kellogg finally
established his own company. He purchased a factory building on Bartlett
Street and, on February 16, 1906, incorporated the Battle Creek Toasted Corn
Flake Company. In April he began
advertising in regional newspapers and
hired a national advertising firm. Soon
the small plant was manufacturing 1000
cases of cereal a day and still falling
behind on orders.
Then, on the morning of July 4, 1907,
fire destroyed the Bartlett Street plant.
By that afternoon, Kellogg had engaged
the architect to draw plans for a new
factory and arranged for production to
continue in a leased building. Ground
was broken for the new brick, fireproof
factory in August 1907; the Number
One building was in operation the next
year.
Extensive advertising and distribution networks were important elements
in the company’s early success. An
entire Service Department was devoted
to producing ads, store displays, slides
to use in movie theaters, even stationery
for the grocery stores. Kellogg also
employed a variety of innovative promotional techniques, including door-todoor sampling and an eight-foot papiermache ear of corn, walking the streets
of Dayton, Ohio. Kellogg was also one
of the first to use large-scale outdoor
advertising. In 1912 he built large electric billboards in Times Square in New
York City and in downtown Chicago.
After his years at the San W.K.
Kellogg understood the importance of
eating healthy foods. But he believed
that consumers would eat more food
that was good for them if the foods also
tasted good. He marketed his corn flakes
as “the kind with the flavor.”
Between 1910 and 1920 the Kellogg
brothers traded lawsuits, trying to
resolve their differences over the use of
the Kellogg name on cereal boxes. By
1922 the issue was resolved and W.K.
changed the name of his company from
the Battle Creek Toasted Corn Flake
Company to the Kellogg Company.
As the company expanded and W.K.
Kellogg’s personal fortune increased,
he became increasingly aware of the
obligations of wealth. Over the years
W.K. had made many private gifts to
employees, but he decided he was ready
to “invest his money in people” on a
larger scale. In February 1925 he asked
three friends to organize the Fellowship
Corporation to study the needs of the
children in the community.
During the next five years W.K.
funded almost a million dollars worth
of projects in the Battle Creek area.
It was soon apparent that a full time
organization was necessary to administer the breadth of his charitable
interests. In 1930 the W.K. Kellogg
Child Welfare Foundation was established with a million dollar endowment. A few months later the name
was changed to the W.K. Kellogg
Foundation. Before he died in 1951,
Kellogg donated approximately 66
million dollars to improve the wellbeing of mankind – especially children.
As the Depression worsened,
Kellogg’s concern for his employees, his
company and his city deepened. In 1931
he returned as president of the company
and guided the business through dangerous times with daring and compassion.
Despite progressively worsening eyesight, culminating in eventual blindness,
W.K. continued to be actively interested
in company affairs until his death on
October 6, 1951.
W.K. Kellogg was indeed creative,
as a businessman and as a philanthropist. He participated in the discovery
of one of the important food products of the modern era. He developed
the world’s largest cereal and breakfast
product company. He used his wealth
to improve the lives of literally millions
of people around the world through the
philanthropies of his foundation.
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150
SOUTH
McCAMLY
|
BATTLE
CREEK
|
MICHI G A N
39
W.K.
Kellogg was
a breakfast
cereal pioneer, sharp businessman and philanthropist, but in some ways he
was a simple man. He had a “soft
spot” for the needs of children and
his “hometown” of Battle Creek – a
love which helped guide many of
his life decisions and, even today,
is reflected in the local landscape
of buildings and human services
we often take for granted in Battle
Creek.
A shy person, Mr. Kellogg
sought to avoid having his name on building marquees or
in the newspaper about the many civic projects he quietly
supported in Battle Creek and throughout the world. Yet
the scope of his interests and impact inevitably has left a
rich civic legacy associated with the name “Kellogg” on
buildings here.
Here are brief profiles of a few of the most visible
“Kellogg” brick-and-mortar legacies, in this year celebrating the 150th Anniversary of Mr. Kellogg’s birth.
W.K. Kellogg Foundation
Although the Foundation today is a seven billion dollar
philanthropy, W.K. Kellogg launched his foundation and
offices in a modest way in 1930.
The first offices were in the bottom two floors of The
Inn (current home of the Battle Creek Housing Commision), on Champion Street, where they remained until 1966.
During the early years when the Foundation was located at
The Inn, Mr. Kellogg also maintained an apartment on the
top floor.
In 1966, the Foundation built a new, two-story headquarters at 400 North Avenue, sandwiched between Leila
Hospital (now Battle Creek Health System) on the south,
and the campus of Kellogg Community College on the north.
With its dramatic growth in assets and grantmaking, the Foundation required substantially larger
space, and in the late 1980s began
looking at locations for a new office headquarters, including possible
sites near Harts Lake in Ft. Custer as
well as downtown Battle Creek.
At the time, downtown Battle
Creek was undergoing a particularly
difficult economic downturn, and
civic leaders encouraged the Foundation to acquire property and build
downtown, as a way to help “anchor” the future vitality of
the central city area.
In the discussions among staff and Foundation Trustees, questions were frequently asked: “What would Mr.
Kellogg say? What would Mr. Kellogg do?” And Mr. Kellogg’s love of Battle Creek was a major factor in our locating downtown. We knew that’s where he would want his
Foundation to be; providing support and trying to make a
long term difference in the future of his hometown.
The new headquarters at One Michigan Avenue East
was completed in 1991. The red brick building was designed to blend into the downtown. It has 231,000 square
feet on three levels. The Foundation purchased property
from 43 owners and 14 tenants in order to acquire the 16acre site, as part of a major downtown economic development and renewal effort. The building continues today as a
commitment to the community as originally envisioned.
Kellogg Hotel
Mr. Kellogg personally financed and built the hotel,
across from the Champion Street Foundation office site,
at the corner of Van Buren and Washington. At Mr. Kellogg’s personal urging, the Hotel incorporated many of the
BY LAURA A. DAVIS
42
finest features of The Pantland (now Amway Grand Plaza)
Hotel in Grand Rapids. Construction of the hotel was completed while Mr. Kellogg was traveling, and while he was
gone, the hotel was named the W.K. Kellogg Hotel. When
Mr. Kellogg returned, he had his name removed from the
Hotel’s facade. Mr. Thomas Hart, from Chicago, came to
Battle Creek in 1937 to manage the hotel and in 1938, he
purchased the hotel from Mr. Kellogg and renamed it the
Hart Hotel.
Ann J. Kellogg School
W.K. Kellogg’s mother, Ann Jeannette, had been a
teacher in a one-room schoolhouse. Mr. Kellogg was nearly overcome with grief and sadness when his grandson,
Kenneth Williamson, fell from a second story window; was
severely injured and became handicapped. In spite of his
personal wealth, there was little Mr. Kellogg could do for
his grandson’s injury.
In trying to find medical and educational care for his
grandson, he decided to provide funds for a neighborhood
elementary school in Battle Creek, that would be named in
his mother’s honor and help handicapped children become
“mainstreamed” into regular school classrooms and environment. After its construction, the Ann J. Kellogg School
became a model for mainstreaming handicapped children
in elementary school, and aspects of the School’s layout
and curriculum were copied and modeled by other school
systems nationwide.
W.K. Kellogg Airfield
In 1928, W.K. Kellogg purchased the land, partially
bordered by Helmer and Dickman Roads, which would
become the Kellogg Airport. He paid $30,000 for the
property and gave another $30,000 for improvements. Mr.
Kellogg donated the airport to the City, only reserving the
right to keep a portion of the land for a hanger. The airport
provided passenger air service for area residents until the
1980s, with the merger and expansion of the KalamazooBattle Creek airport. Today, much of the Kellogg Airport
facility is used as Western Michigan University’s College
of Aviation and for the Michigan Air National Guard. It has
one of the longest runways in the state of Michigan.
and is known today as the Delton-Kellogg School. Other
grants were given to consolidate schools in Middleville
(the schools now known as Thornapple-Kellogg) and at
Hickory Corners, which became the Kellogg Rural Agricultural School, now part of the Gull Lake School District.
Mr. Kellogg’s Homes
Mr. Kellogg’s homes had major restorations funded by
the Kellogg Foundation to maintain the presence of these
three facilities, to honor Mr. Kellogg’s memory, and, most
importantly, to ensure their long-term availability and use
for important public purposes.
The Battle Creek Kellogg House
During discussions on constructing a new downtown
building for the Foundation, it was also decided the Foundation should purchase and move Mr. Kellogg’s home at
256 W. Van Buren, since this was the last home still standing in Battle Creek where Mr. Kellogg had lived.
Both the W. Van Buren neighborhood and the long vacant house had deteriorated. So the house was moved to
the Foundation’s downtown site, across the river from the
Headquarters building, bordering Division Street.
The house was moved on a Saturday morning by truck,
and brought out many area residents to watch the effort.
The house was put onto a huge, flatbed truck. All of the
overhead utility lines along Van Buren Street had to be
taken down as the house passed and then immediately reconnected.
A pop bottle was sitting on the window in the upper
floor when the house was lifted off its foundation. The bottle was still there when the house was “settled” into its new
location – a tribute to the moving company. After the move,
Mr. Kellogg’s house was completely renovated and eventually used by the Foundation as the site for a community
Expert in Residence program and other public activities.
On the same location, near the Kellogg House, is a statue and memorial about The Underground Railroad, which
continued
Delton-Kellogg School
Early on, Mr. Kellogg had a special interest in improving the quality of life for rural people. He was particularly
interested in supporting efforts to improve educational opportunities of rural youth; who usually attended one-room
schools that, because of their size, often lacked adequate
teaching and learning materials and equipment.
So Mr. Kellogg provided a grant to help consolidate
seven primary schools in Barry County and the new school
was named the Barry Township Rural Agricultural School,
Inset Left: The Eagle Heights Estate at Gull Lake. Above: Surviving grandchildren of W.K. Kellogg attended the 1992 dedication
of the Kellogg Foundation’s new headquarters in downtown Battle Creek. From left to right are W.K. (Keith) Kellogg II, John Williamson,
Elizabeth Lincoln and Norm Williamson.
43
helped many African-American slaves
escape to freedom in the 1800s. This site
had been one of the stops on the “Underground Railroad,” as it originally ran
through the City of Battle Creek and the
Kellogg Foundation property.
Manor House at Gull Lake
The Foundation also completely
restored Mr. Kellogg’s home at Gull
Lake, called The Eagle Heights Estate.
It was known as Eagle Heights, because
the home commanded a view from the
highest point on Gull Lake. Mr. Kellogg
bought that Estate and in 1926 began
building the Manor House.
The home is now owned by Michigan
State University and part of the Kellogg
Biological Station. The Station includes
educational and experimental Farm, Forests, Bird Sanctuary and other properties
to benefit agriculture and other programs
which benefit the public.
Arabian Horse Ranch at Cal Poly,
Pomona, California
Mr. Kellogg established a ranch in
Pomona, California as his winter home,
where he raised and bred Arabian Horses. He is credited with bringing the Arabian horse to the United States. He eventually deeded the Ranch to California
State Polytechnic University-Pomona,
which has comprehensive agricultural
and animal husbandry programs. Mr.
Kellogg requested, when he gave the
Ranch and Manor House on the site to
the University, that the University con-
150 YEARS
tinue breeding Arabian horses and they
do to this day. That Ranch has been
completely renovated and the site also
includes a large residential, Continuing
Education Center used by thousands of
citizens and nonprofit organizations each
year.
Mr. Kellogg never became overly attached to homes or other material possessions, and he was a very patriotic
person. For example, he felt it was sinful for him and his household to live in
luxury during World War II while others
in the United States scrimped through
years of rationing. So, he vacated three
of his properties: those located at Gull
Lake, Pomona, and one in Florida, for
U.S. military use. The Gull Lake property was used as a military training and
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induction center. Later on, Percy Jones
Hospital used it as a rehabilitation center. The Pomona estate was used as a Remount Station for the U.S. Calvary. And
Mr. Kellogg’s home in Florida was also
used by the U.S. military.
My Association with the
Grandchildren of W.K. Kellogg
While employed at the W.K. Kellogg
Foundation, I was fortunate to be a liaison with the Kellogg Family. I kept in
touch with them several times throughout the year and would see them at
Founder’s Day at California State Polytechnic University.
I became very close to the family over
time and was so grateful that they accepted me as one of their own, for Keith
Kellogg (W.K. II) told me once when I
flew to California as a surprise for his
90th birthday, that I was indeed “a member of the family” and I should never forget. I have never forgotten. I grew to love
each and every one of them.
When I worked with the family, there
were four grandchildren and many greatgrandchildren and great-great grandchildren. The four grandchildren depicted
in this photo are (left to right) Keith
Kellogg (WK II) son of John Kellogg,
Mr. Kellogg’s son; and three children
of Elizabeth Williamson, Mr. Kellogg’s
daughter: John Williamson, Elizabeth
(Williamson) Lincoln, and Norm Williamson. Norm visited Battle Creek
many, many times and we have shared
lots of time over the years. They were all
150 YEARS
in Battle Creek for the Dedication of the
Foundation’s new headquarters building.
The only grandchild still living is Elizabeth Lincoln, and she lives in Washington State.
About the Author: Laura Davis, a native
of Battle Creek, served on the staff of the
W.K. Kellogg Foundation for 33 years,
retiring in 1997 as Senior Vice President
and Corporate Secretary. She was the
Foundation’s lead person on acquisition
of land and construction of the W.K.
Kellogg Foundation’s new headquarters
building in downtown Battle Creek. Mrs.
Davis has had a near lifelong interest
and avocation in studying and helping to
preserve the history of Mr. Kellogg and
his family.
Thanks to the Kellogg Company
and the Kellogg Foundation for their
commitment to Battle Creek.
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Remembering Mr. W.K. Kellogg’s 150th Birthday.
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47
A Celebration
BY PAUL R. LICHTER, MD
A Vision For Saving Sight
In a rare moment of reflection, Mr.
Kellogg summed up the value of sight.
“I would give all my money just to see
the green grass again,” said Mr. Kellogg, who suffered from glaucoma and
was legally blind the last ten years of
his life.
Mr. Sterling Speirn, President and
CEO of the W.K. Kellogg Foundation,
has observed that Mr. Kellogg’s comment was especially poignant because
he was the strong, silent type and not
one to complain about his problems.
In 1983 the Foundation honored
Mr. Kellogg’s legacy by supporting
a new program that would bring together under one roof vision scientists
and ophthalmologists who were widely scattered across the University of
Michigan medical campus.
Today, the leading medical centers
embrace this concept – gathering a
group of experts with different subspecialties who together can move a field
of knowledge forward. With generosity and farsightedness, the Foundation
helped to establish the W.K. Kellogg
Eye Center to do just that.
The Eye Center has continued
to make a difference in the lives of
Paul R. Lichter, M.D., a glaucoma specialist, is
the F. Bruce Fralick Professor and Director of
the W.K. Kellogg Eye Center.
people young and old who suffer from
eye disease. Children at the Kellogg
Eye Center receive early attention for
conditions like strabismus, often called
lazy eye, which must be corrected if
the vision of those children is to develop properly.
Glaucoma tends to affect people
over the age of 40. We have many
more treatments and surgical options than we did when Mr. Kellogg
struggled with the disease. Yet, if not
treated, glaucoma still results in vision
loss, sometimes even blindness. Sadly,
vision lost to glaucoma is permanent –
it cannot be restored.
As physicians treat patients in Kellogg eye clinics, vision scientists work
in their laboratories to study the healthy
functioning of the eye and the ways in
which the eye’s delicate systems break
down when disease strikes. Their goal
is to discover new treatments for these
diseases and, ultimately, a cure for
blindness.
This spring the Kellogg Eye Center
is experiencing another great transformation. We have just opened a major
addition to our facility. It will allow us
to serve many more families in Michigan and the region and to expand our
research and education efforts.
We continue to be grateful for Mr.
Kellogg’s tradition of service. At an
eye center that bears his name, we are
proud to work toward improving the
lives of our patients and their families.
48
A Celebration
BY LINDA HOLDERBAUM
Art Center of Battle Creek’s W.K. Kellogg 150th Birthday Exhibition
The Art Center
of Battle Creek
is proud to be a
part of the community celebration
of W.K. Kellogg’s
150th
Birthday
with an exhibition
that opens April
5th and continues through April 24th.
Part of the exhibition will be the
large display of panel/pages illustrating a comic book that shows how
a giving spirit can touch lives and
change communities. The comic
book “Everyday People Can Lead
Extraordinary Lives- W.K. Kellogg:
Find out how one man made lasting contribution to society. Discover
ways you can give back, too” tells the
story of W.K. Kellogg as a breakfast
cereal pioneer whose philanthropy
has given more than $4 billion “to
help people help themselves” since
1930. The publication, which was
part of a community celebration in
2005, also featured 11 original stories
using traditional comic book techniques and plot devices – such as villains and superheroes – to show how
giving and service can be a transformative force in society. Young artists
were selected and pared with professional comic book artists and illustrators who mentored them through
the original concepts and designs for
their own stories. Original art from
the books designed by the students
and information on the young artists
that were part of that project will also
be on display.
Artifacts related to W.K. Kellogg’s
personal life, life at the company and at
the sanitarium will be included as part of
the exhibition and are on loan from various local collectors and Heritage Battle
Creek. This will include photos of W.
K., cereal boxes, cereal premiums and
many more items of interest. Lectures by
local experts will be held throughout the
month so call or check the Art Center’s
website for more information.
The Art Center’s Kidspace area, a
space set aside for children with interactive learning and gallery searches, will
offer children of all ages an opportunity
to learn from the exhibition. Tours for
all ages can be arranged free of charge
by contacting the Art Center at 269-9629511.
The Art Center is free to the public.
The free opening reception for the
public will be Sunday, April 11th from
2-4 pm. The Art Center is open to the
public Tuesday through Friday from
10 am to 5 pm and Saturdays from 11
am to 3 pm. Admission is free and the
facility is accessible to all. Tours are
available by contacting the Art Center
at 269-962-9511. For more information visit the website at www.artcenterofbattlecreek.org.
Above: Ground breaking for
first phase addition in 1974. Mary Ellen
Vanderveer, Anne Higgins, Ralph Olmstead,
Jo Frank and Mayor Brydges attending.
1964
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269-962-9511
| artcenterofbattlecreek.org
49
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50
Fun
With Food
BY JOANNA STELLOH PHELPS
Cereal Great For Recipes
This issue of
Scene is honoring
the cereal industry
and especially the
contributions of
Will
Keith
Kellogg.
Though the company has many
products besides its cereal lines, I still
like to use the cereal best in recipes.
When I make chocolate chip cookies,
I can enhance them by adding a handful of crushed Special K or All Bran
Flakes. Cereal also makes a great filler
for meatloaf and for a nice crunchy
coating for baked chicken, why not
crush up some Corn Flakes, dip your
chicken pieces in buttermilk and then
into the crushed cereal and bake to
make a delicious oven-baked fried
chicken style meal. Below is just one
recipe that I make using their products
and I am sure you can think of others.
Thank goodness for the creativity and
persistence of Will Keith Kellogg!
Butterscotch Bars
Ingredients
• 1 cup butter, softened
• 1 ¼ cups packed brown sugar
• ½ cup sugar
• 2 eggs
• 2 tablespoons milk
• 2 teaspoons vanilla
• 1 ¾ cups flour
• 1 teaspoon baking soda
• ½ teaspoon salt
• 2 cups uncooked oats
• 1 cup crushed Special K or All Bran
Flakes
• 12-oz package butterscotch chips
• 1 cups chopped pecans
Instructions: Preheat oven to 350
degrees. Grease a 9 x 13 pan and set
aside. In large mixing bowl, beat butter and sugars; add eggs, milk, and
vanilla and beat until smooth. Add
flour, baking soda, and salt and mix. By
hand, blend in oats, cereal, butterscotch
chips, and pecan. Spread in prepared
pan and bake for 25-30 minutes.
Providing therapy to children in
Southwest Michigan since 1988
A Celebration
Helping Your
Child Succeed
W.K. Kellogg Quotes
Teri Allen is the Director of Children’s
Therapy Center. The staff of registered /
licensed therapists has extensive
experience and continuing education in
the evaluation and treatment of children.
They work with parents to improve their
child’s skills in the following areas:
“If I am successful in getting out of
debt, and become prosperous …” he
wrote in 1909, “I expect to make good
use of any wealth that may come to me.”
“It appears my business will be a financial success and it is my hope that anything I accumulate can be used for the
benefit of mankind.” (The Original Has
This Signature, P. 293)
� Coordination
� Listening / Remembering
� Following Directions
� Sensory Processing
� Behavior
� Attention
� Activity Level
“Education offers the greatest opportunity for really improving one generation
over another.”
“Dollars have never been known to produce character, and character will never
be produced by money.” (The Original
Has This Signature, P. 256)
“… I am glad that I have actual knowledge of the help that the Foundation is
being to other people, and that the work
will be continued after my passing.
The motto is “Helping Others to Help
Themselves.”
“One of the most beneficial services
that could be bestowed upon civilization is to make the lives of little children happier, healthier, and more promising for their adult years.”
“I don’t want to restrict you in any way.
Use the money as you please so long as
it promotes the health, happiness and
well-being of children.” (The Original
Has This Signature, P. 308)
“I don’t think I am licked yet. At any
rate, I’m going to keep on fighting.”
(The Original Has This Signature, P.
338)
“I learned much more by asking questions than by telling people how much I
know.” (doc. 95276)
“Sticktoativeness counts largely in success.” (doc. 95276)
“I sort of feel it in my bones that we
are now preparing for a campaign on a
food which will eventually prove to be
the leading cereal of the United States,
if not the world.” (The Original Has
This Signature, p. 121). Letter WKK
wrote to his grandsons on November
11, 1931 (doc. 65483)
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51
Health Scene
BY PETER PHELPS
Following the Kellogg brother’s advice …
Dr. John Harvey
Kellogg and his
brother Will Keith
brought the concept of nutrition to
the table more than
100 years ago. Dr.
Kellogg put special
emphasis on the
health of the colon, insisting that those
who visited his sanitarium undergo regular ‘cleansing’ through their diet and
the use of frequent enemas.
Those ideas of maintaining a healthy
colon are important today in reducing
certain types of cancers. So with that in
mind since March is colorectal cancer
awareness month, what better way to
honor the good work of the Kellogg
brothers than to devote this article to
discussion about colorectal cancer?
Colorectal cancer is the second leading cause of cancer-related deaths in
the United States. Colon cancer is a
malignant tumor in the lining of the large
52
intestine. It starts with a single cell that
mutates and grows into a visible polyp.
Approximately 147,000 new cases of
colorectal cancer were diagnosed in 2003,
up from 135,000 the previous year.
Physicians agree that if a polyp is
allowed to remain in the colon it can
grow into a cancerous tumor that can
invade other organs. Since polyps take
about three to seven years to become
cancerous, prevention means stopping
this process by removing them before
they become cancerous. Found in the
early stage of becoming cancerous, surgery, sometimes in conjunction with
radiation and chemotherapy, can address
the cancer before it can spread.
Research shows that early detection is the real key to preventing and
eliminating colorectal cancer. Regular
screenings and a more healthful diet
and regular exercise as Dr. Kellogg
espoused, can go a long way toward
lowering your risk of colorectal cancer.
As people age, their risk of developing
cancers increases. That is why guidelines
for cancer screening generally include
age recommendations for when such tests
should begin. Most people who develop
colorectal cancer are over the age of 50.
Other risk factors include a personal or
family history of colon or rectal polyps or
cancer. There is increasing evidence that
heredity plays a major role in the development of colorectal cancer. Certain
types of bowel conditions such as chronic
ulcerative colitis, Crohn’s disease, and
diverticulitis may increase the risk. And,
a high fat/low fiber diet is thought to play
a role in this disease.
So follow the advice of the Kellogg
brothers. Change your eating habits,
maintain a healthy body weight, do
not smoke and limit alcohol intake,
participate in an exercise program, and
get regular health screenings. Between
80 and 90 percent of colorectal cancer
patients are restored to normal health if
their cancer is detected and treated in the
earliest stages.
Business Perspectives
BY KATHLEEN MECHEM
News From Battle Creek Area Chamber of Commerce
I am pleased to
provide this month’s
Battle Creek Area
Chamber of Commerce and Chamber
Foundation update
for Scene magazine.
I appreciate the
support of this
publication and the
opportunity to provide this monthly column in Scene.
This issue’s focus is on W.K.
Kellogg. Our community is fortunate
indeed to reap the many benefits of his
vision, entrepreneurship, and philanthropy, continuing today through the
leadership of the Kellogg Company
and the W.K. Kellogg Foundation.
These Chamber members’ commitment to and support of our community
builds on their many past contributions and successes, to lead into the
future. This includes the Downtown
Transformation project.
Our Chamber’s mission is to provide
member services, business advocacy
and representation to promote a positive
economic environment and our focus
is on building and strengthening business resources. We exist to promote and
support our members, and to help their
bottom line. Our membership includes
businesses from all over the greater
Battle Creek area. We have been located
in downtown Battle Creek since 1912
and we are excited to be a part of the
Downtown Transformation.
We continue to implement the
extremely successful Battle Creek Self
Employment Program (BCSEP). This
is a program of the Chamber’s Business
Store, created in 2006 to increase our
support of local small businesses, particularly in underserved sectors of
our local economy. These services
include comprehensive 10-week business training and personal development classes, mentoring and counseling opportunities, enhanced local and
other partnerships, and enhanced program measurements. Our tenth class
graduated in November. We now have
139 graduates who have started or
improved well over 40 businesses in
our community. Our next class begins
March.
The Chamber Business Store’s will
hold one March and one April Nuts and
Bolts of Starting a Business class at the
Chamber office. The cost of the class is
$25 per person. Pre-registration along
with payment is required 24 hours prior
to the scheduled class.
We were pleased to kick off the second Battle Creek Leadership Challenge
class in September. Our mission is to
create a cadre of graduates with a love
for place, with commonly shared goals,
empowered to create and implement
meaningful community change, who
will hold this community in trust for our
future. Our students will attend classes
for eight months, followed by three
months of community development field
work, final reporting, and a graduation
ceremony.
Through the Rap with Your
Reps program and the Public Policy
Committee of the Battle Creek Area
Chamber of Commerce, we continue
to advocate for business issues and
work with our elected officials. We
have taken several strong positions
recently on the card check and national health care initiatives, the Battle
Creek Downtown Transformation
Plan, as well as state budget and taxation policy. We are monitoring critical business and employer issues at all
levels of government: transportation
and regional airline services, and City
of Battle Creek tax abatements and
other business development incentives requested by Chamber members.
All Chamber members are welcome
and invited to attend the quarterly
Rap with Your Reps programs held
at the Chamber. Please take advantage of this opportunity to speak with
our elected officials about issues of
concern to you and your business or
organization.
We continue to increase funding
for the Chamber’s BAC-PAC, which
is used to support advertising for the
campaigns of state and local, probusiness candidates endorsed by the
Chamber. Your individual contributions will continue to be used to more
effectively support candidates who
promote the platform of the Chamber
for a business-friendly economic environment.
Please contact the Chamber at or
962.4076 for more information on any
of these topics.
Celebrate Yesterday & Imagine Tomorrow
Thank you W.K. Kellogg for your dedication to, and your
philanthropy for, the people who have been a part of Battle
Creek for 150 years. downtownbattlecreek.com
53
For Education
WMU- Battle Creek: Partnerships in Education
Western Michigan University has
been committed to the Battle Creek
community since courses were first
offered here in 1917. It was the start
of a wonderful tradition of service and
cooperation between the University and
the community that has benefited both
for more than 75 years.
In November 1991, the Western
Michigan University Board of
Trustees authorized the administration to establish a major regional
Battle Creek site. Working with the
Cereal City Development Corporation,
the University was given the opportunity to purchase a fully renovated,
24,000-square-foot portion of a building at 50 West Jackson Street for $1.
The WMU-Battle Creek Kendall Center,
which offers academic programs and
conferencing services to the Calhoun
County community, was made possible
by the contributions of several partners
including W.K. Kellogg Foundation.
54
Building upon the history of partnerships between the University and the
community, that relationship continues
today as evidenced by several wonderful
opportunities for WMU students.
Most recently, at a White House
ceremony, President Obama lauded
the W.K. Kellogg Foundation’s new
Woodrow Wilson Michigan Teaching
Fellowship as a model program and
named the six Michigan universi-
ties and five Michigan school districts (including Battle Creek Public
Schools) selected to be part of the
effort. The fellowship program, funded
with $16.7 million from the Kellogg
Foundation, will train and place in
those five districts a corps of teaching
fellows who will promote education in
what are known as the STEM disciplines – science, technology, engineering and mathematics.
This builds upon a core of education-related programs offered at WMUBattle Creek, including The Practice
of Teaching master’s degree program,
which is another education initiative
to positively reflect the community.
The Practice of Teaching, including a
specialization in Urban Education, is
a customizable degree program where
students can tailor their courses to their
learning objectives and district needs.
Teachers from area schools are taking
this knowledge back to their classrooms
on a weekly basis.
It is because of these community
partnerships that WMU-Battle Creek
has remained a vital part of the community and the downtown backdrop. From
the dramatic curved glass entrance to
the two-story atrium with second floor
balcony, the Kendall Center represents a
beautiful component of the Battle Creek
landscape.
Recent program additions include
a Master of Business Administration
which began in fall 2008 and has since
become a thriving program for Battle
Creek-area residents to study a crossfunctional approach to business and network with peers. The program began, in
part, to help W. K. Kellogg Foundation
employees who were interested in a
local MBA program; now the program
includes students from all over Calhoun
County.
WMU Battle Creek’s vision is to continue building community partnerships
such as Calhoun County Department
of Health, the Food Institute, and the
International Food Protection Training
Institute. Through WMU Battle Creek
Conferencing the Kendall Center has
become a regular place for meetings and
trainings with W.K. Kellogg Foundation
and the community.
For Education
BY THOMAS THINNES
Providing a Competitive Edge Through Career and Technical Education
The International Festival of Lights,
Hot Air Balloon Championships... and
aviation?
What’s the connection?
W.K. Kellogg’s legacy has been
instrumental in defining Battle Creek,
helping establish Battle Creek as the
Cereal Capital of the World. And with
the W.K. Kellogg Foundation playing
key roles in the seasonal celebration of
lights and the balloon competition.
But people may not know the foundation’s impact on aviation.
Aviation has a storied history at
Western Michigan University. The program began in 1937, grounded in aircraft
repair. As demand grew for technicians
and pilots, so did the program.
By 1950, Western began offering
flight courses to students as Bronco
pilots earned their air wings in the skies
over Southwest Michigan. It pinballed
from one airfield to the next because
finding a suitable home was difficult.
Initially housed in the Department
of Industrial Arts, the program gained
a degree of independence within two
years – the Department of Vocational
Aviation Mechanics. Growth spurts
led to the creation of the Department
of Aviation within the Department of
Engineering Technology, and then the
School of Aviation Sciences.
The latter made its biggest move to
Battle Creek’s W.K. Kellogg Airport.
With assistance from organizations,
including the foundation, the aviation
school found a permanent home as
WMU’s seventh academic college in
1999.
Over the past 10 years, the foundation has continued to impact the WMU
College of Aviation, specifically in
diversity. Historically, aviation has been
segregated along gender and racial lines,
thwarting women and minorities in pursuing a career in the wild blue yonder.
To assist Western, the foundation
awarded a grant for the recruitment
of females and other under-represented groups and endowed the Aviation
Diversity Scholarship. The College of
Aviation has provided $1.2 million in
scholarship assistance.
Karen Kropornicki embodies why
the diversity scholarship is so important.
Growing up in rural Pendleton, Ore., she
did not have a career track in aviation
on her radar. There were more farms
than planes around Pendleton. She had a
better chance to drive a tractor than fly a
plane.
Instead of a local “Women in
Aviation” chapter in high school, she
belonged to the Future Farmers of
America. But her passion for aviation
(not to mention a small aviation company called Delta) would prove how
determined she was to follow in the
footsteps of Amelia Earhart and Bessie
Coleman.
“The face of aviation was the same,”
she said. “The cockpit crew was predominantly male. But groups like the
Women Airforce Service Pilots and
Tuskegee Airmen paved the way for
today’s generations. Different minds
provide an alternative viewpoint and
that in turn builds strength. A diversified
crew provides a cohesiveness not found
by representation of only one group.”
Even with her staunch determination,
the navigated route was filled with air
pockets. The diversity scholarship made
the ride less bumpier and kept her aviation dreams alive. It is not cheap to earn
a bachelor’s and the licenses to become
a professional pilot. The financial pressure was as challenging as breaking
down barriers.
Kropornicki said the scholarship also
helped her confidence. “With no background in aviation and coming across
the country, it helped with my confidence knowing there was a support
system and a group of people invested
in changing the face of aviation.
“If I didn’t get the scholarship,
I might not be where I am today,”
said Kropornicki, a junior majoring
in flight science. “I thought getting
accepted would be the hardest part.
but it turned out to be money. I
remember talking to my parents about
flight fees that aren’t cheap, and
neither is the tuition. Unless I found
some outside funding, aviation would
not be possible. But here I am.”
SAVE THE DATE April 19-24, 2010
Please join the faculty, staff, and students of the College of Aviation for a week of
celebration as we commemorate our 10th anniversary as a college and 70 years of aviation
education at Western Michigan University. Events will take place in Kalamazoo and
Battle Creek all week, culminating with our first College of Aviation Hall of
Honor inductions and a celebratory dinner on Friday, April 23.
Highlights of the week will include:
• Various events planned by the College’s student groups
(movie night, games, cook-out, etc.)
• A Career Fair
• Battle of the Rock Bands Night
• Tours of the College of Aviation
• Hall of Honor Induction Ceremony (Friday, April 23)
• Formal Celebratory Dinner (Friday, April 23) (RSVP required)
• Fly-in and Pancake Breakfast (Saturday, April 24)
You may also visit www.wmich.edu/aviation for the most up-to-date information or call (269)964-6375
55
A Celebration
James McQuiston Mentored
John Kellogg Jr.
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Mr. Kellogg understood the value
of education – not
only in the school
setting, but also
believed that real
world experience
created a wellMcQuiston
rounded person.
On one of the
many nights spent fishing at Wintergreen
Lake,W.K. Kellogg’s grandson, John
Kellogg Jr. was talking about his pending trip around the world, but mostly
to Australia, to learn something of the
cereal business. His dear friend James
McQuiston jokingly said “You can’t
go alone on a trip like that. You need a
valet.”
John must have spoken to his
grandfather because later W.K. asked
McQuiston if he wanted to go along on
this trip with John. In hopes of encouraging him, Mr. Kellogg offered him an
incentive “We couldn’t pay you any salary, but we will pay all your expenses,
buy your clothing, etc.”
W.K. urged McQuiston to help John
establish a budget and learn how to
economize. Mr. Kellogg was “exceedingly anxious that John learn how to be
thrifty in all things.” He used this trip as
an opportunity for the young man to see
the world and gain a broader knowledge
of how businesses operated in foreign
countries. Mr. Kellogg selected his best
employees to work with them during
their stay in Australia. Their five-month
trip included travels to Australia, Japan,
China, Hawaii and Puerto Rico.
McQuiston recalls being “thrown
together a lot, and becoming very
close friends” with John, Jr. This was
a friendship that Mr. Kellogg continued to nurture by encouraging his
grandson to invite Mr. McQuiston to
accompany him at various business
and social functions.
A Celebration
BY DEB STANLEY
W.K. Kellogg Rests Here
This year as Battle Creek Michigan
celebrates the 150th anniversary of
W.K. Kellogg’s birth, Historic Oak Hill
Cemetery remembers back to the great
man that now resides here in his final
resting place. Visitors from far and wide
visit his gravesite every year.
Willie Keith Kellogg first purchased
the ten grave spaces in Section A, Lot 4
on May 25, 1896 for the sum of $50. He
and his wife, Ella, had lost two children
in death by that date. William Keith
Kellogg, age 4, had died inOctober of
1889 from diphtheria. Irving Hadley
Kellogg, age 10 months, died August
of 1895 from what was recorded in the
old Sexton’s books as “spinal trouble”.
Both children were originally buried in
Lot 305 here at Oak Hill. They were
buried next to their paternal grandparents, John Preston and Ann J. Kellogg.
After W.K. purchased the spaces in
Section A, he had his two children
removed from Lot 305 and reinterred in
the newly owned lot.
For ten years the rest of the grave spaces remained empty. Then in 1905, W.K.
Kellogg suffered another death in his
family. Sarah Ellen Taliaferro Kellogg
died in Montague City, Massachusetts.
Sarah was brought here to Battle Creek
to be buried on the Kellogg lot. Sarah
was a cousin by marriage to W.K. She
married Arthur E. Kellogg, son of Smith
Moses Kellogg. Smith Moses was the
half brother of W.K. sharing the same
father, John Preston Kellogg.
In 1912, W.K. Kellogg lost his wife
of almost thirty-two years, Ella Osborne
(Davis) Kellogg at the age of fifty-four.
Mrs. Kellogg was buried on September
5, 1912. The next burial to occur on
his lot was that of his niece, Gertrude
Florence Kellogg Howe, in October of
1925. Gertrude was the daughter of
Hester, W.K.’s sister, and Frank W.
Howe. Hester herself followed five
years later in May of 1930.
The last to be buried on his lot was
W.K. Kellogg himself. At the age of
ninety-one, W.K. was buried on October
11, 1951. The funeral was ordered by
his daughter Elizabeth Ann Kellogg
Williamson. As was his wishes, he was
cremated at White Chapel in Detroit,
Michigan. Shaw Funeral Home handled
the arrangements for his service. A
service was held at W.K.’s Gull Lake
residence.
Before his death, W.K. gave instructions for a very unpretentious obituary
and, for the rites, to “Use the 23rd Psalm,
the Lord’s Prayer and no sermon.” “I do
not want a public funeral. I do not care
to be written up in the paper…” “I do
not want any long drawn-out sermon
or eulogy of any sort… The expenses
should not exceed $500… no flowers…
and… Burial should take place at Oak
Hill Cemetery after cremation.”
The minister who presided at the last
rites summarized the thoughts of all who
mourned him: “In looking around for a
monument for Mr. Kellogg, some will
see the many buildings that pay tribute to
his name and genius: factories the world
over, hospitals, schools and churches
that he helped. Others will point to his
Foundation and similar groups through
which his beneficences were performed.
But I would point to the numberless men
and women, boys and girls, whose lives
are enhanced by this man who made
the most of his opportunity and, in turn,
improved the opportunities for countless
people.”
“The Original Has This Signature –
W.K. Kellogg” by Horace B. Powell
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or call
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57
I
n 1930, when cereal pioneer
W.K. Kellogg established
the private foundation that
bears his name, he gave it a clear
mandate: “Use the money as you
please, so long as it promotes the
health, happiness, and well-being
of children.”
In the eight decades since,
through depression and recession,
from World War II through the
Cold War, from Generation X to
the new millennium, the Kellogg
Foundation has funded innovative
efforts designed to improve the human condition.
The Foundation was the brainchild of Mr. Kellogg,
who was born 150 years ago this year. During my first
year at the Foundation, I spent a great deal of time
studying W.K. Kellogg. What motivated this self-made
man to devote his life and his fortune to helping others,
and in particular, vulnerable children?
Perhaps it was because he was a bit of a vulnerable
child himself. W.K. was a youth of modest circumstances, but good parentage and upbringing. Illnesses
and death plagued the family, and W.K. had limited
schooling. Enlisted into the workforce at an early age,
he was a broom salesman by the age of 14. Hard work,
long hours, and a strict Adventist upbringing were the
rule. “As a boy, I never learned to play,” he remembered later.
As a young man, W.K. worked for his older brother,
John Harvey Kellogg, at the world-famous Battle Creek
Sanitarium and was instrumental in the creation of
flaked cereal. He parlayed that business into a personal
fortune that allowed him to make an impact in the philanthropic arena.
Originally organized as a
“Child Welfare Foundation,” the
Kellogg Foundation was rooted in
Will Keith Kellogg’s belief that
young people are our most important assets, but that they also need
our help.
This inspiration likely came from
Mr. Kellogg’s own life.
One of the sparks that may
have led to the creation of the
W.K. Kellogg Foundation was an
event that involved Mr. Kellogg’s young grandson,
Kenneth, who fell accidentally from a second-story
window onto a concrete driveway. Despite his success
in the cereal industry and his wealth, there was little
W.K. could do for the injured boy. “The establishing of
the Foundation was due in part to the fact that although
I was amply able to pay the medical and surgical bills
for Kenneth, I found it almost impossible to obtain adequate treatment for him during the first 10 or 12 years
of his life,” he said. “This caused me to wonder what
difficulties were in the paths of needy parents who seek
help for their children when catastrophe strikes, and I
resolved to lend what aid I could to such children.”
In the 1930s, shortly after Mr. Kellogg had attended
the White House Conference on Child Health and
Protection, First Lady Lou Hoover noted that “Every
man has a dream for his children…but only a few have
projected this paternal feeling to embrace the children
of a nation… W.K. Kellogg did.”
In 1930, when Mr. Kellogg endowed the Kellogg
Foundation with its principal assets – valued at approximately $45 million in Depression-era dollars – he
BY STERLING K. SPEIRN, PR E S I D E N T A N D C E O O F T H E W . K . K E L L O G G F O U N D A T I O N
58
encouraged it to lead with action, not simply ideas.
The Foundation’s early emphasis was on the practical application of existing knowledge to the problems
of people. This approach initially manifested itself
in projects such as the Michigan Community Health
Project, a pioneering effort focused on family health,
educational opportunities, and public health services
that impacted the standard of living in seven Michigan
counties. Subsequent shifts in approach were geared
toward providing broad-based financial assistance to
institutions, communities and individuals. Over the
years, community colleges, public health infrastructure,
technology, leadership development and many other
areas benefitted from a Midwestern shirt-sleeve foundation that provided ‘risk capital’ for leverage and that
placed a premium on a continuing pursuit of systemic
and transformative social change.
We remain stewards of this legacy today.
Headquartered in Battle Creek since its inception,
the Foundation in 2010 has nearly $8 billion in total
assets, nearly 3,000 active grants, and total program
and grant expenditures of approximately $300 million
annually. Our grantmaking reaches from rural America
to Latin America and beyond, and its impact is substantial in more ways than one.
By sponsoring dialogue in local communities, by
supporting hundreds of committed community-based
and national organizations, by investing in opportunity
and by sharing expertise, the Kellogg Foundation promotes positive social change. Our hope and expectation
is that the continued evolution and transformation of the
organization will make it even more focused and effective in the years to come.
We also have come full circle with our original mission. It’s no coincidence that the Foundation’s most
recent Annual Report is titled, “Helping Communities
Stand up for Children.” The Kellogg Foundation has a
special responsibility to focus its resources to achieve Mr.
Kellogg’s vision of helping children. Our new mission
statement drives us to “support children, families, and
communities as they strengthen and create conditions that
propel vulnerable children to achieve success as individuals and as contributors to the larger community and society.” Developed collaboratively by our staff and trustees,
this statement captures the key elements of Mr. Kellogg’s
core belief that helping people help themselves lies at the
heart of a strategic approach to positive social change.
As in the Great Depression, today’s children and
families face serious challenges. In the United States,
difficult economic times have left increasing numbers
of its citizens feeling vulnerable. As a result, in ways
large and small, the future hangs in the balance for
many young people. The harsh reality of today’s world
means that nearly 30 million children in the U.S. alone
are living in social and economic desperation. To Mr.
Kellogg in 1930 and to his Foundation in 2010, this is
unacceptable.
W.K. Kellogg once wrote that, “One of the most
beneficial services that could be bestowed upon a civilization is to make the lives of little children happier,
healthier and more promising for their adult years.” In
simple terms – and updated for today’s many challenges – this means changing the inequalities, expanding
educational opportunities, providing greater access to
good food and quality health care, and lifting economic
constraints to propel children toward success.
Like Mr. Kellogg, we choose hope and the
challenge of making hope real.
A modest man, W.K. Kellogg strenuously avoided
publicity in connection with his private benefactions
and always insisted that he merely provided the funds;
the trustees and the staff had the vision that led to
the Foundation’s success. The scope of the Kellogg
Foundation’s work may have broadened over the
years, but our spirit remains the same. We still use our
resources to achieve the greatest possible impact, and
our staff and trustees still provide the vision and focus
necessary to make a difference.
In our Battle Creek headquarters, Mr. Kellogg’s
memory is honored with a display of his desk, personal
items, and his portrait. More importantly, his vision
and commitment are present in those who followed his
lead and who have remained true to his wishes. As a
result, Mr. Kellogg’s dream has become a reality across
80 years of programming and throughout hundreds of
communities at home and abroad.
As for today’s vulnerable children – who often
spend their formative years on the outside looking in
– our path is simple and singular: Help build for these
children a solid foundation of education, health and
family economic security, while liberating them from
the racial bias and social dynamics that hold them back.
One can certainly hear the echo of W.K. Kellogg in
these words.
59
A Celebration
BY LEE TALMAGE
Battle Creek Housing Commission Celebrating 50 Years
2010 is a celebratory year in the
history of Battle Creek; it is foremost
the 150th Anniversary of the birth of
one of its most prominent citizens. It is
also the 50th anniversary year for the
Battle Creek Housing Commission, an
organization that was formed locally to help meet the needs of Battle
Creek’s low income families.
In 1924 W.K. Kellogg built a
seven story apartment building at 250
Champion Street. Called The Inn, or
Kellogg Apartments, the new building was located on the site of his
family’s original homestead across
Washington Street from the Battle
Creek Sanitarium.
In the next few years he and his
wife Dr. Carrie Staines Kellogg
would move from the home at 256
West Van Buren to the newly built
Kellogg Manor House at Gull Lake.
Mr. Kellogg however wanted to show
his commitment to Battle Creek by
establishing a legal residence in town
at The Inn. So he took over a suite of
four apartments on the east wing on
the top floor and it remained his official residence until his death in 1951.
The Inn’s construction was the
beginning of a series of new endeavors that indulged one of Mr. Kellogg’s
interests, construction. Over his life-
Kellogg Manor
Occupies Original
W.K. Kellogg
Foundation
Battle Creek Housing is
proud that W.K. Kellogg’s
vision of helping people
continues today through its
role in offering affordable
housing. It’s appropriate that
the building on Champion
Street, known as the Kellogg
Manor was the original W.K.
Kellogg Foundation when
they occupied the first two
floors and where William
Keith Kellogg kept a residence on the top floor.
Kellogg Manor
250 Champion St.
Battle Creek,
MI 49037
269-965-0591
60
time he would be actively involved
in the building of factories, homes, a
horse ranch, a hotel and of course the
world famous Sanitarium. As much
satisfaction as his business endeavors
and these projects gave him, it was
the establishment of his Foundation
in 1930 that allowed him to invest in
people’s lives.
The Inn’s first two floors served
as the first offices of the Foundation.
Today I have the privilege of meeting monthly with the board of the
Battle Creek Housing Commission
in the same rooms Mr. Kellogg and
those individuals he gathered around
him did in the early days of the
Foundation. In the late 1970’s the
board of the Battle Creek Housing
Commission with Directors Alan
Crandall and Kenneth P. Dey saw a
need to expand its mission of providing safe decent affordable housing
for Battle Creek’s citizens. Utilizing
a grant through the U.S. Dept of
Housing and Urban Development the
Housing Commission purchased and
rehabbed The Inn. Renamed Kellogg
Manor the historic structure offers
70 one bedroom and efficiency apartments with large living spaces, solid
construction and a sense of elegance.
A beautiful marble fireplace from Mr.
Kellogg’s apartment is now located in
the first floor lounge to be enjoyed by
the building’s residents and guests.
Since 1980 the Commission has
invested in the continued repair and
restoration of Kellogg Manor. In
2009 the first major renovation of
the buildings first floor residential
common areas was undertaken. In
2010 through the American Recovery
and Restoration Act of 2009 exterior
tuck pointing, seal coating, and the
re-securing of the building’s cornice
stone will be done.
More important than the building itself to the Commission and I
believe Mr. Kellogg would be the
great number of individuals and families that have found a good home at
250 Champion Street. We the staff and
Commissioners are honored to share
in a small way this great history and
ongoing legacy.
For Education
BY SABRINA CORBIN, Executive Director
Matching Missions, Shared Beliefs
Like one of our community’s forefathers, W.K. Kellogg, Starr Commonwealth
believes in the promise and importance
of children. We believe that all children
should be treated with dignity and respect
and, when given the opportunity, they will
grow and develop into contributing members of the community.
Our mission, in fact, is not all that different from W.K.’s belief that “all children
should have an equitable and promising
future – a nation in which all children
thrive.” Kellogg and our founder, Floyd
Starr, really were visionaries who shared a
passion for children nearly 100 years ago,
and that commitment lives on today.
Many people in Battle Creek are
unaware of the high-quality programming
and clinical services Starr provides local
families and youth. Fortunately, their lives
have not been disrupted by a family crisis,
their children are attending and doing well
in school and their homes are filled with the
love, respect and nurturing you’d expect in
a healthy family.
However, the lives of some local children and families are not so idyllic. Youth
violence, delinquent behavior and juvenile arrests are problems receiving heightened awareness in our community. As
a result, many parents, school officials,
law enforcement and faith-based groups
have collaborated to find solutions. Starr
Commonwealth also has witnessed a dramatic increase in demand from Calhoun
County parents asking for help with their
troubled teens.
Starr Battle Creek, the local site from
which we provide home- and community-based services to hundreds of local
youth and families, has been part of the
community since 1997. From our offices
on Garfield Avenue, these programs
operate:
Day Treatment: We work with the
Calhoun County Juvenile Court to treat
youth with delinquent and criminal
behaviors. Our main goal is preventing repeat offenses and helping youth
become successful, contributing members of the community. Supervision is
provided during after-school hours, seven
days a week. Children learn new values
and behaviors through group meetings
and interaction with positive peer-centered environments.
Intensive In-home Mental Health:
Children ages 5-17 are referred to us
through Summit Pointe, the mental health
agency of Calhoun Country, with a variety
of abuse, family issues, school problems
and traumatic experiences. We work with
the children and their families to therapeu-
tically address the psychological issues and
place priority on reducing the number of
children in out-of-home placements.
Treatment Foster Care: Reuniting
families is the ultimate goal, but when
changes are needed we work to place
children within stable, supportive and welltrained foster homes. After placement, we
continue to work with the children, foster
parents and biological parents when appropriate to change values, repair the damages
of abuse and neglect and restore healthy
lives.
Supervised Independent Living: This
program helps young adults gain independence through guidance in responsible housing, education and employment.
With the help from community resources,
schools, recreation centers and employers,
a network of support helps youth lead productive lives and experience the satisfaction of responsibly living on their own.
And now, following several months
of discussion, we are pleased to now provide programs in Battle Creek for troubled
youth formerly operated by The Advocates.
Because of generous supporters like
W.K. Kellogg Foundation and the Binda
Foundation, Starr is expanding its footprint
and servicing a greater number of at-risk
youth with these offerings located at St.
Philip Church’s Tiger Room:
Juvenile Diversion Program (JDP), an
alternative to formal court processing for
first-time, non-violent offenders;
Daytime Curfew, a safe haven where
law enforcement staff can bring youth in
violation of Battle Creek’s daytime curfew
ordinance;
Suspension Center, featuring NovaNET
Credit Recovery programs where students
who have been suspended or expelled can
continue their studies and recover credits in
order to graduate.
It’s through these early intervention
and community-based services that Starr,
founded in 1913, is carrying its mission
into the next century of service while also
upholding the legacy of W.K. Kellogg.
For more information about Starr
Commonwealth, including the Starr Battle
Creek campus and how you can support the
nonprofit, please visit www.starr.org or call
800-837-5591.
61
For Education
Lakeview Child Development Center and Arbor Academy
Excellence in Education
for Your Child
The foundation of the Lakeview
Child Development Center has been the
emphasis on education from the start.
Beginning with birth to 3, we provide
parents with a detailed account of their
child’s developmental progress. From
the moment an infant lifts their head to
the time they finish elementary school,
the Lakeview Child Development Center
in partnership with Arbor Academy
provides a quality education.
Lakeview Childhood Development
Center and Arbor Academy have
established an extensive system to
monitor and communicate your child’s
growth and development to you. By
working together, we can give your
child the affection, encouragement
and education that is essential for
achievement and future fulfillment.
The CDC at Lakeview is proud to
offer CDC Academy a four year
old preschool program featuring
Zoo-phonics. With the addition of
CDC Academy and our continued
partnership with Arbor Academy, we
take pride in offering your child a
comprehensive and quality education
from birth to 6th grade.
Located on the south side of Battle
Creek, Lakeview Child Development
Center is part of the campus setting
with Arbor Academy, a free public
school academy. CDC Academy is a
five day per week preschool program
taught by a certified and experienced
Early Childhood Educator. This program features a low student teacher ratio and weekly progress reports
so parents are kept informed of their
child’s progress at all times. Our dedicated preschool teacher prepares a variety of daily activities, which encourage social, emotional, intellectual and
physical growth in each child, while
fostering independence, self-esteem,
responsibility and self-confidence.
CDC Academy employs a comprehensive set of prescribed outcomes
that focus on providing your child
with a solid foundation of skills nec-
Excite, Motivate And
Challenge Your K-6 Child
At Arbor Academy
We are a free
public school
academy offering
Battle Creek’s
best educational
choice.
• Our guarantee of a low student to teacher ratio and small
class sizes means more individualized attention for your
child.
• Our extensive evaluation system includes use of diagnostic
achievement tests to determine each student’s current level
of academic accomplishment.
• We expect parents to take an active role in their child’s
education.
• Our teachers provide a weekly report on each student’s performance.
Arbor Academy
55 Arbor St. Battle Creek, MI 49015 • 269-963-5851
www.arbor-academy.org
62
essary to begin Kindergarten. CDC
Academy utilizes the Core Knowledge
Curriculum in conjunction with Zoophonics, which teaches your child phonics, sound blending, reading, spelling,
writing, and critical thinking skills,
through the use of familiar animal
characters. Children who complete the
CDC Academy have a solid foundation
for future success. When your child
completes CDC Academy, they will
have acquired the skills necessary to
make a seamless transition into Arbor
Academy’s Kindergarten program.
At Arbor Academy, a free public
school academy, your child will join
an experienced team of professional
educators who are dedicated to individual growth. Arbor Academy recently received the School of Excellence
Award from the Michigan Association
of Public School Academies (MAPSA).
The Academy focuses on the basics:
reading, language arts, mathematics, art,
science and conduct. Teachers creatively use curricular materials and teaching
methods to ensure students reach established social, character and academic
goals.
Arbor Academy keeps parents
informed of their child’s progress
through weekly progress reports, which
serve as a consistent, detailed communication between school and home to
create a team approach to each child’s
educational development. These reports
recognize the child’s individual talents,
academic strengths and weaknesses,
leadership skills, and team participation.
With Arbor Academy’s small studentteacher ratio, strong parent involvement,
proven curriculum and teaching methods, every child will be guaranteed an
equal opportunity to reach their maximum potential.
We have enjoyed a wonderful working relationship with the W.K. Kellogg
Foundation over the years. Particularly,
we have received resources for our
library and have gained valuable professional development experiences from
the “Expert in Residence” program.
By enrolling your child in Lakeview
CDC, CDC Academy and Arbor
Academy your child will have the solid
educational foundation necessary for
future success. Please call (269) 9631000 for a tour of Lakeview CDC or
(269) 963-5851 to tour Arbor Academy
or to receive an information packet.
We welcome you to view our websites
at http://www.arbor-academy.org and
http://www.cdc-mi.org.
For Education
BY TIM STAFFEN & MARYJANE CIPCIC
Providing a Competitive Edge Through Career and Technical Education
Our mission at the Calhoun Area
Career Center (CACC) “Empowering
students to achieve career goals and
become lifelong learners” focuses on the
needs of high school students (Grades
11 and 12) in the Calhoun Intermediate
School District (CISD), who are considered our customers. The CACC develops career and technical education programs that provide high school students
the skills necessary for post-secondary
education or entry-level job placements.
Students have an opportunity to explore
career options, gain skills in specific
career areas, and enhance their work
place skills. The CACC staff encourages young men and women to look
at career options based on interests,
skills, and abilities and not their gender.
Combining their academic skills, technical skills, and a good work ethic gives
CACC students a competitive advantage in the work place, at college, and
in technical schools. Students are able
to earn college credit, at no cost to
them, through articulation agreements
and dual enrollment with several postsecondary educational institutions and
technical centers.
An ongoing evaluation process,
involving business and industry through
our advisory committees, assists the
Center in maintaining relevant program
offerings designed to meet the need of
tomorrow’s society. Employers want
students to be prepared in the areas of
science, mathematics, and technology,
as well as having problem solving, teamwork, and communication skills.
To provide quality education and
training, our staff continually reviews
what we do and how to improve to stay
competitive in today’s global economy. Beginning in the fall of 2010, the
CACC will be offering a new program
in partnership with Kellogg Community
College (KCC) and Western Michigan
University’s (WMU) College of
Aviation. This program, Aviation
Exploration, is designed for students to
begin their studies of aviation related
industries at the CACC; enroll at KCC
for their general studies; and then go on
to WMU College of Aviation for their
specific technical studies. Whether a student wants to be an aviation technician, a
pilot, or a navigator, this is their passport
into the field of aviation. The program
will expose students to all aspects of
the industry. Students will be taking the
equivalent of three (3) WMU courses
for a total of seven transferable credits:
Introduction to Aviation; (2 credits);
Aircraft Systems (3 credits); and Aircraft
Systems Lab (2 credits). Students
will also participate in the Aviation
Maintenance Technology Career and
Technical Student Organization.
The Health Occupations Program
will be enhancing their current curriculum to meet the demands of our local
health care community. In addition to
the health occupations that will be studied, students will have the opportunity
to work towards their certification as
a nursing assistant. This portion of the
class will be aligned with the Nursing
Aide Training Program (NATP) offered
at KCC. These changes will make our
students more competitive in the work
force and at post-secondary educational
institutions.
The CACC owes much of the success
of its programs to our many partnerships with business and industry, postsecondary institutions, and our community. With the combined efforts of W.K.
Kellogg choosing to take his fortune
and invest in people, the W.K. Kellogg
Foundation’s commitment to education,
and the hard work of many county
residents, the CACC opened its doors
in 1970. The 140,000 square foot center
is located on 23 acres of land donated
by the W.K. Kellogg Foundation, on
Roosevelt Avenue in Battle Creek.
W.K. Kellogg said, “Use the money
as you please so long as it promotes the
health, happiness and well-being of children.” Little did he know that his desire
to help people would reach and touch so
many.
Visit our web site at www.calhounisd.org for more information about
the Calhoun Area Career Center.
Serving the following school districts:
Albion, Athens, Battle Creek, Bellevue,
Harper Creek, Homer, Lakeview, Marshall,
Olivet, Pennfield, Tekonsha, Union City and
private and alternative schools within the
Calhoun Intermediate School District.
6 CAREER PATHWAYS – 19 Exciting Programs...
Arts & Communications: Graphic Communications Technology. Business, Management,
Marketing, & Technology: Computer Networking, Culinary Arts / Hospitality, Marketing Education.
Engineering / Manufacturing & Industrial Technology: Automotive Service Technology,
Aviation Exploration, Collision Repair Technology, Computer Aided Drafting, Construction
Technology, Machining Technology, Power Equipment Technology, Welding Technology.
Health Sciences: Health Careers Prep, Health Occupations, 21st Century Health Careers.
Human Services: Early Childhood Education, Education Academy, Law Enforcement /
Criminal Behaviors. Natural Resources & Agriscience: Environmental Sciences Technology.
475 East Roosevelt Avenue, Battle Creek, MI 49017
269-968-2271 • fax 269-968-4344 • www.calhounisd.org
63
For Education
BY JOHN SEVERSON, Superintendent
Lakeview Child Development Center and Arbor Academy
The staff and community of Harper
Creek Community Schools believe that
it is our responsibility to ensure that
each student achieves optimal academic growth in order to become a
responsible citizen of our global society. We are able to set such standards
because of a superb and dedicated staff,
supportive parents, active community
members, and fantastic students. As I
recognize the contributions of so many
staff members, I can appreciate the
importance of setting a shared vision
for our students. Such a vision is based
in the belief that all students can learn
and succeed. Setting high goals for all
youth is critical if we truly support our
community and society as a whole. It
takes many passionate people to make
a difference.
Mr. W.K. Kellogg once said, “I will
invest my money in people. What better way to live that philosophy than by
investing in young people’s education.”
Harper
Creek
Community Schools
Harper Creek Points of Pride
• Curriculum – aligned
with the State of
Michigan Academic
Standards, as well as
all new graduation
requirements
• Character Education
Program – K-12 grades
• Foreign Language
Instruction – beginning in Kindergarten
• Support Services – for
challenged learners
• Full-Day Kindergarten
– increased student
achievement on the
State report card
• Scholarships – more
than $500,000
awarded in 2009
• Teacher Web Pages
– enhancing parent
communication
• Staff – highly qualified,
caring, and enthusiastic
• Facilities – newly
constructed and/or
renovated
• Technology – stateof-the-art and integrated into every
classroom
• Fine Arts Opportunities
• Athletic Programming
Harper Creek Administration Office:
7454 B Drive North, Battle Creek, MI 49014
269-441-6550 / fx 269-962-6034
www.harpercreek.net
64
While Harper
Creek Community
Schools lies in a
suburb of the City of
Battle Creek, M r .
K e l l o g g ’ s
original beliefs, as
well as his support
for students, has
permitted a widerange of collaborations that benefit students and educators in Harper Creek and
throughout Calhoun County.
For the district of Harper Creek, the
uniqueness of these collaborations has
allowed us to maintain our own personal
identity, while at the same time allowing
us to work with our neighbors in designing and supporting initiatives to improve
student achievement. Whether a student has experienced the Battle Creek
Area Math and Science Center, Calhoun
Area Career Center, early childhood
initiatives, or support programs provided, all provided through WKKF funding, our community continues to reap
the rewards of Mr. Kellogg’s original
investment in people.
As we look toward the future, we
should all remember the generosity
of Mr. Kellogg and his compassion
for those in need of special support. Today, the Battle Creek Area
Educators’ Task Force, supported
by a grant from WKKF and comprised of the greater Battle Creek
area schools, works towards a goal
of 100% student graduation, with a
special focus on programs that boost
the opportunities for a wide-range of
students and backgrounds. Whether
for a student or family member in
need of individual support, or for
those who may experience special
or advanced programming, we all
recognize and thank Mr. Kellogg and
his legacy for making a difference to
so many lives.
For Education
BY JERRY L. MUELLER, Curriculum Director
Data and Schools – “It’s not just about numbers”
Webster’s New World College
Dictionary defines data as: plural noun
facts or figures to be processed; evidence, records, statistics, etc. from which
conclusions can be inferred; information
In education, the term data is more
than facts and figures, it’s kindergarten
students talking about what they did
this weekend, it’s fifth graders sharing and discussing group projects, it’s
middle school students talking about
their “PATH” class activities, and it’s
the high school students experiencing advanced instruction through the
Kellogg Foundation supported Battle
Creek Math and Science Center. In
short, data goes beyond numbers; data is
about personality, accomplishments, and
needs. Sure, we know the results from
the latest MEAP test – so does everyone
else. But, the pride felt at Pennfield goes
beyond the testing results, it’s about getting to know the whole student.
Pre-testing Data: We begin by
collecting pre-test data to identify the
strengths and weaknesses of students
before instruction takes place. Primarily
in reading, writing, and mathematics,
these assessments allow teachers to
focus energy and resources in areas
critical to preparing students for the
next level of education, the military, or
the work force. It also identifies areas
of the curriculum that will need more
time and support as the year progresses.
This personalization of curriculum to the
class makes the instruction relevant and
current.
Demographic / Affective Data:
Accompanying the academic data is
demographic and affective information. This data tells us where our students come from (33% of our students
live outside our school district), what
resources do students have at home
(85-89% of our students have access
to the internet) and how can we best
support students to make sure they all
have what they need to succeed. An
example of the use of this data is the
Power Up Learning (PUL) program.
“School Leaders, in collaboration with
the community, developed a long-term
vision and implemented a strategic plan
for the integrated use of technology in
teaching and learning… (This) laptop
program was the result of extended
research and discussion regarding student learning” (Everett, 2010). Data
showed students needed access to 21st
Century materials and the PUL program has put those materials into the
hands of all students.
Ongoing (Formative) Data: Since
the beginning of formalized schooling,
on-going classroom data (formative) has
been collected. Data is collected as
students complete lessons and quizzes
throughout the year. This data is used
to keep track of student success and
to prevent problems from becoming
big issues. The big difference in the
21st century is that this information is
collected systematically with common
assessments that allow for the development of programs that will help struggling students.
Post-Test (Summative) Data:
Finally, we conduct a series of post-test
evaluations. These tests serve to mea-
sure a year’s growth in a year’s time.
We can evaluate student performance,
but more importantly we can look at
program success and determine what
curricular changes may need to occur
for future students to see an increase in
performance. Changes may include pacing, content, or materials.
While this may seem like an extraordinary amount of testing, it has become
part of the daily expectations at school.
Pennfield schools began implementing
common assessments many years ago,
the state is now going to require this of
all districts. The use of data as a way to
look at the whole student is proving to
be successful for our students. So, do we
know how students are doing on state
assessments? Sure… so does everyone
else. But, we also know who these students are that are taking the test. That’s
why it’s great about being a Pennfield
Panther.
65
For Education
Lakeview School District Honored As A ReImaging District
W.K. Kellogg in 1930 established
Battle Creek as home for his W.K.
Kellogg Child Welfare Foundation
which would one day influence educational practice not just in Battle Creek
but throughout the world.
Eighty years later, Lakeview School
District staff members are proud to support W.K. Kellogg’s belief that “education offers the best opportunity for
improving one generation to another”
through programs and services of excellence.
Last November, our district received
the honor of being named one of
Michigan’s first-ever ReImagine districts. As a Re-Imagine district, we are
one of fourteen districts in the state recognized for their innovative plans to use
public and private partnerships to help
change the way education is delivered to
Michigan school children.
We are pleased that, through this
recognition, Battle Creek remains on
the forefront of state-wide efforts to
66
provide advocacy and support for our
community’s youngest citizens.
“It is a privilege to be one of only 14
districts/intermediate school districts in
Michigan being applauded for innovative vision and strategies to ReImagine
education in Michigan – this is truly an
opportunity for system-wide reform,”
said Lakeview Superintendent Cindy
Ruble.
Our vision for ReImagining how we
serve children and families is comprehensive across grade levels with specific
goals for elementary, middle school and
high school instruction. You can read
highlights of our vision below.
We are already in the process of introducing many of the proposed ReImagine
initiatives using federal ARRA funds,
federal Title monies, and State At-Risk
grant funds. Any additional dollars
received through the ReImagine grant
will allow the District to implement the
vision in its entirety. Unfortunately,
with the current educational funding
crisis, we cannot afford to expend any
district dollars in support of this great
work.
Our Vision for ReImagining
Educational Delivery
To all children served through
Lakeview Schools, we pledge our commitment to:
• Leverage community resources in support of vulnerable children and families.
• Leverage community resources to support all children learning and achieving
at high levels.
• Leverage technology to provide immediate and specific information around
individual learners – the more the
teacher knows about individual student
learners the more we can cater the
learning to the learner’s needs.
• Create new and meaningful ways to
engage parents more closely in the
learning process.
Our vision for children from birth
through kindergarten includes offering
weekly toddler play groups, providing pre-school opportunities for every
Lakeview family and continuing to support the implementation of full-day kindergarten.
We are currently piloting a Spanish
immersion program within some elementary classrooms. Through future
grant resources this program may be
expanded to benefit all elementary aged
students.
Additional grant monies will also
make possible a vision of extending the
school day and year for those elementary and middle school students who need
additional learning time. This would
also include providing accelerated learning programs for all students.
At the high school we envision providing multiple pathways to graduation
by expanding current partnerships with
Kellogg Community College and with
other educational institutions that support individual student learning goals.
It is our hope that, like W.K. Kellogg,
our legacy far exceeds our current success through sharing the outcomes of
this work with communities across the
state. We will continue to post our
progress on the district website at www.
LakeviewSpartans.org and hope to have
more news to share in the near future.
For Education
BY DICK FINK
Suffer the children…
During the great
depression of 188688 a small group of
church women in
Battle Creek were
moved to action
by the numbers
of children on the
streets instead of
in school. This concern prompted the
founding of the Charitable Union. These
women knew that educational success
was the result, in large part, to the self
esteem of the students. They also knew
that having decent, warm and appropriate clothing added to one’s self-esteem.
Since they believed that education was
the only tried and true pathway out of
poverty, their mission was clear. They
decided to make clothing and collect
gently used clothing to distribute, at no
cost, to children in need.
After 123 years, members from some
of the founding churches, as well as
thousands more community members
give their time, talents and money to
keep that commitment to our children
alive and well. In 2009 over 5300 children received items from the Charitable
Union.
As the 6th generation of guardians of
the dream, our supporters make items,
donate their time, money and talents,
to let our children know that someone cares about them and encourages
their educational success. Since it costs
money to give away items at no cost,
our volunteers and community leaders
helped raise .40 of each dollar spent
to deliver over 475,000 items to over
12,000 children and adults
Initial examination of the Charitable
Union reveals a good charity that does
good things for children and their families. A closer look and one recognizes
that the services offered provide important economic and moral support in the
lives of children and their families living on fixed and limited incomes. The
clothing, bedding and small household
items this community donates reduce
the money needed by these families to
purchase items necessary to a safe and
healthy life. Even further examination
reveals the importance of your donations
to the ultimate educational success of
thousands of children who live among us.
The belief which fueled the passion
that launched our mission to do something significant for children continues
as a driving force today.
Just as W.K. Kellogg was an important supporter of the fledgling Charitable
Union in the latter years of the 19th
century, so too is our current success in
helping children and their families due
to the strong support of the legacy of
W.K. Kellogg as expressed through the
W.K. Kellogg Foundation.
With the strong support of the
Kellogg Foundation, the Charitable
Union continues the mission of the
founding women into the 21st century.
67
I
n the early 1920’s, W.K.
Kellogg became convinced
that his Kellogg Company
would be successful and he would
be a man of wealth so he began
to give careful thought to being a
“faithful steward” by helping others
through use of “the property which
kind Providence” had brought him.
He very quickly determined that
his first priority would be to provide opportunities and services for
children and youth.
One of the first examples of such support was his
assistance to the local Council of the Boy Scouts of
America to develop a camp for Scout troops to use
in carrying out their programs. Mr. Kellogg provided
funds for them to buy 60 acres on Sherman Lake, a
small lake about 10 miles west of Battle Creek. The
acreage included beautiful rolling hills for hiking and
outdoor activities and for learning about the wonders
of nature. In the summer of 1926, Scouts with their
Dads and friends built the rustic dining hall which was
also used as a center for classes, crafts and games when
the weather was inclement. Sites were cleared for the
tents for housing, trails were laid out for hiking, fields
were cleared for sports, the waterfront was set up for
swimming, boating, and fishing.
One of those involved was W.K.
Kellogg II, one of Mr. Kellogg’s
grandsons. This new Scouting
facility was christened Camp T.
Ben Johnson honoring the very
popular and highly effective Scout
Executive who provided leadership for this development.
For nearly 60 years Camp T.
Ben Johnson served Scouting in
the Battle Creek/Calhoun County
area. Local participants still reminisce about their experiences there, sharing fond memories of times spent together at camp. Those recollections
included sleeping outdoors under the stars, activities
around the evening campfire, completing merit badge
requirements to earn higher Scout rankings leading
to the coveted Eagle status, night-time pranks played
on the occupants of the neighboring tent, the bugler
sounding reveille in the morning and taps at days end.
Several generations of Scouts were the beneficiaries of
Mr. Kellogg’s help in making a Scouting dream come
true.
But as Scouting in southwest Michigan grew, the
Scouting organizational structure needed to change.
The three original Councils in Battle Creek, Kalamazoo
WK Kellogg with
grandson
John L. Kellogg, Jr.
BY RUSS MAWBY
68
and Benton Harbor were combined into the current
Southwest Michigan Council of the Boy Scouts of
America, with three small seasonal Scout camps to
be consolidated at Camp Rota-Kiwan southwest of
Kalamazoo. The camp near Benton Harbor was sold
and the receipts directed to Rota-Kiwan improvements.
But when the sale of Camp T. Ben Johnson was initiated, it was discovered that there was a reversionary
clause in the deed which specified that, if the property
was no longer to be used for youth camping, title would
revert to the W.K. Kellogg Foundation.
This was a surprise to officials of both the Scout
Council and the Foundation. Since the Council needed
funds for expansion and improvements of their camping facilities, the Foundation gave them a grant to
recognize the additional 40 acres they had added to T.
Ben Johnson and for their maintenance of the property
through the years. While developers expressed interest
in acquiring the Sherman Lake site, the Foundation
felt such usage was not consistent with Mr. Kellogg’s
vision and wishes. Thus, they explored with various
youth organizations their ideas and interests for use
of the Sherman Lake property. Discussions with the
Family Y Center in Battle Creek eventually led to an
unusual initiative by the Battle Creek and Kalamazoo
YMCA Boards of Trustees. These two independent
YMCAs came together in a collaborative joint venture
to provide camping and retreat programs for youth and
their leaders in Calhoun and Kalamazoo counties and
southwest Michigan.
A feasibility study confirmed the need for and
interest in such a regional minded development. This
led to an organizational process which resulted in the
Sherman Lake YMCA Outdoor Center, the first YMCA
camp and conference center built from the ground up
continued
69
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Youth & Education
education
youth organizations
MSU Extension-Calhoun County
4-H Youth Development Program
www.msue.msu.edu/calhoun
269-781-0784
childcare
Be a Mentor!
Altrusa Kid’s Campus
75 Irving Park near BC Health System
M-F 5:00am to 11:30pm
269-969-6270
34 W. Jackson St., Battle Creek, MI 49017
269-964-7117 | www.bbbsmi.org
S.N.A.P. Childcare and Preschool
28 Penn St., Family Y Center
269-968-2338
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SUGAR & SPICE
CHILDCARE CENTER
143 24th St. South, Battle Creek, MI 49015-2711
P. 269-962-6460 – F. 269-441-5439
70
Southwest Michigan Council
Boy Scouts of America
Celebrating 100 Years
Cub Scouts (7-11), Boy Scouts (11-18)
Co-ed Venturing (15-20)
www.bsaswmc or 269-343-4687
Girl Scouts Heart of Michigan
601 W. Maple Screet
Kalamazoo, MI 49008
1-800-49-SCOUT / www.GSHOM.org
Community Inclusive Recreation
154 West Street, Suite 2
269-968-8249 / www.cirFUN.com
in over 50 years. With design plans
underway, in February 1994 Luke
Austenfeld was hired from California
as the Chief Executive Officer. Ground
was broken in August 1994, with Phase I
construction completed a year later.
Fifteen years later the SLYOC has
grown to 325 acres of natural preserve,
ranging from wetlands to hardwood timber and varied wildlife, with trails for
hiking and horseback riding. Facilities
are state of the art. Kellogg Hall (a gift
of W.K.’s grandson who had worked at
the camp in 1926) provides for dining,
crafts, science education, and meeting
needs. The Recreation Center, which
includes a gymnasium with a climbing
wall, a fitness center, and an indoor
pool, serves both the local community
as a full service YMCA and as an indoor
programming facility for camp and conference participants. Rounding out the
development are 18 year-round cabins
providing housing for 200 youth, pavilions, a waterfront beach with equipment,
a teen leadership lodge and village, a
climbing tower and high ropes courses,
multi-use playing courts, an amphitheater, ten acres of sports fields, a farm and
community garden, an outdoor chapel,
and administrative offices.
The variety of programs offered
and the participation by youngsters of
all ages have grown dramatically in
the l5 years of operation. Over 75,000
area youth have benefited from the
programs and services of the Sherman
Lake YMCA Outdoor Center. In the
summer of 2009 there were 1,679 day
campers and 905 week-long resident
campers, with each week focused on
a different theme. Retreats involved
over 7,000 in 135 different groups most
of which were not-for-profit organizations. Year-round YMCA memberships
at the Sherman Lake Y constitute over
1,800 individuals. During the school
year a special character-based school
program called Integrated Education
served 5,163 students and their teachers
from 54 schools. The emphasis in this
school collaborative program is upon
citizenship education, interpersonal
skills, and building healthy relationships, needs usually unmet in current
school curricula.
Obviously Mr. Kellogg has not
been involved personally in these later
developments of the 60 acre site he
dedicated to youth education in 1925,
but his Foundation and his Company
have been major partners. A host of
others from Battle Creek, Kalamazoo
and beyond have joined in providing
the marvelous opportunities now available to youth, their families and their
leaders. But it was Mr. Kellogg’s vision
and philanthropic spirit that planted the
“seed” and his foresight that inserted
the reversionary clause, without which
this exemplary Center and its programs
would not exist.
A Celebration
BY ALICIA SHAVER
Ann J. Kellogg School
The construction of the Ann J. Kellogg
School was funded by a contribution of
$255,000.00 from W.K. Kellogg to the
Battle Creek Public Schools. It was
designed by architect Albert Kahn, built
in 1930, and dedicated and opened in
1931. This school was very special to
W.K. for several reasons. He chose the
site for the school to replace Ward #3
school where he and his siblings Clara,
Hester Preston as well as several of his
grandchildren had attended school. He
named the school after his mother Ann
J. Kellogg. The idea for the school was
inspired by his handicapped grandson,
Kenneth Williamson.
At only 15 months of age, Kenneth
fell from a second story window onto a
concrete driveway. His injuries included
a nine inch skull fracture and five large
cracks across his skull. Kenneth was
unconscious for 23 days and totally
blind for three months, but eventually regained 60 percent of his sight.
Even with all his connections at the
Sanitarium, W.K. had a difficult time
getting the proper medical treatment
for Kenneth. He claimed “Even with
plenty of funds available, we have found
it quite a problem to properly educate
this grandson.” Thus began the desire
for better access to proper medical and
educational institutions for everyone.
Prior to 1930, the trend was to have
separate schools for children with special needs. In 1929, President Hoover’s
White House Conference for Child
Health and Protection challenged that
model. Ann J. Kellogg School was the
first school in the country to conform to
the standards set by President Hoover’s
White House Conference. This was the
beginning of educating children with
disabilities alongside their non-disabled
peers, to foster understanding and tolerance, and better prepare students of all
abilities to function in the world beyond
school. “It is my experience with this
grandson that leads me to hope and
believe that the proposed school will
be helpful in educating, rounding out
and making useful men and women of
children who are handicapped in some
way.” stated Mr. Kellogg.
The school provided specialized programs for each student, such as on-site
SIDEBAR
Ann J. Kellogg Portrait
medical care, dental care, optical care,
and a lunch program as well as providing shoes and clothing. The courses
offered beyond the basics of reading,
writing and arithmetic, were skill building, automotive shop, home economics,
wood shop, and print shop. Special
features of this school building were
open air classrooms, a sun room, and
a water treatment tank. It served both
elementary and junior level students at
one time.
In 1931, President Herbert Hoover
wrote to the superintendent of schools,
W.G. Coburn, in part as follows: “I
am happy to congratulate you upon the
dedication of the Ann J. Kellogg School
with its program for special training for
handicapped children along with normal
children, and as a part of the public
school system… it can, and I trust will,
set an example in the handling of these
children who need more than the usual
amount of care and attention.”
As Dr. John Harvey Kellogg wrote to
W.K. Kellogg on July 21, 1932, regarding the splendid memorial established in
honor of Ann Janette Kellogg, “It would
be a great joy to her to see what you are
doing for children. The tree you planted
will grow and spread its branches of
influence during all the years to come.”
More than 80 years later, the Ann J.
Kellogg School continues, educating
local students.
W.K. Kellogg
commissioned
the
famous
English portrait
painter Frank
O. Salisbury to
create a threequarter length
portrait of his
mother
Ann
Janette Kellogg. It would hang in the
Battle Creek elementary school that was
built and named in her honor. Since the
painting was being done posthumously,
W.K. sent Mr. Salisbury two pictures
of his mother and a lock of her hair.
Besides being painter to the Court of
Great Britain, Frank O. Salisbury was
known for painting six different United
States Presidents, Benito Mussolini,
J.D. Rockefeller, Jr., and Will Keith
himself, to name a few.
Salisbury painted the portrait of Ann
J. Kellogg in London, between August
and September, 1940, while the city
was under intense bombardment by
the Germans. W.K. Kellogg received
letters during this time regaling him
with accounts of the conditions. For
instance, Mr. Salisbury wrote: “This is
the third time since concentrating on
Mrs. Kellogg’s portrait that I have had
to put on the emergency boards of my
studio top-light, owing to the air-raid
warning…We do not go into the strong
shelter until the guns start…”. Then
later Salisbury writes “I have done hide
and seek with the bomb boys. The work
is going well, and it will make a stunning picture.”
Once received, W.K. Kellogg was
very disappointed with the portrait of
his mother as a young woman. He
claimed that the stiff, stern-faced picture looked nothing like his mother,
who always smiled when she talked
and was a generous, gentle-hearted
woman. But W.K. Kellogg accepted it
as is, despite his misgivings, as he truly
wanted a memorial for the school which
bears her name. Ann J. Kellogg lived a
most interesting, full and useful life, one
which Mr. Kellogg hoped would be an
inspiration to the children who would
pass beneath her portrait.
71
Touching The Bases
BY CARL ANGELO
Will Keith Kellogg’s Legacy is Battle Creek’s Legacy
It’s been said,
“All genuine ideals have one thing
in common: they
express the desire
for
something
which is not yet
accomplished, but
is desirable for the
purposes of growth
and happiness and sharing your success
with others. W.K. always shared his
good fortune with others.
Will Keith Kellogg (W.K.K) was
born April 7, 1860). It’s been almost
sixty years since his death (he died
October 6, 1951 at age 91) and his
dedication and good deeds to Battle
Creek are still evident by his legacy,
which is Battle Creek’s legacy. He was
proud of his hometown. W.K. gave our
city top billing; the sign on his cereal
factory read, “Battle Creek,” Home of
Kellogg’s. Maybe, for all he did for
his community, it should have read
Kelloggville formerly Battle Creek.
John Harvey put Battle Creek on the
map with his world-renowned sanitarium and Will Keith Kellogg kept it there
with the Kellogg Company.
His generous contributions to
Battle Creek include: W.K. Kellogg
Auditorium & Junior High School, Ann
J. Kellogg Elementary School, Kellogg’s
Park in Battle Creek’s east end by the
former Porter Street Offices and cereal
plant (now a parking lot), Clear Lake
72
Camp, The Youth Building (now apartments), Kellogg Regional Airfield,
W.K.K. Foundation Buildings, W.K.
Kellogg Institute for Food and Nutrition
Research, Kellogg Community College,
Kellogg Arena and Ice Rink, and last
but by no means least, The Kellogg
Corporate Headquarters in Downtown
Battle Creek. His philanthropic endeavors impacted the lives of hundreds of
thousands of people in education, health
and recreation. Most impressive are the
unseen benefits that were made possible...Which include the multi-millions
he and his organizations have invested
in health and education programs in our
area. This is the effect that Kellogg’s
revolutionizing the food production and
distribution industry has had on the
world.
W.K.’s family moved to Battle Creek
to be near the Seventh Day Adventist
Tabernacle, which was headquarters for
the SDA church. The “Dime Tabernacle”
as it was called because Adventists all
over the world were asked to contribute
one dime each month to help defray the
$26,000 (cost of building it). It was built
in 1878 and was the largest auditorium
in Battle Creek until it burned down,
January 7, 1922.
It was replaced by the present structure on McCamly Street and re-opened
on October 9, 1926. It was designed by
local architect A.B. Chanel at a cost of
$150,000. At that point in time (nearing
The Depression) it was by no means a
“Dime Tabernacle.”
W.K. was born and raised in the
family home on the corner of Michigan
Avenue and Cass Street, which was
known as Main Street. Their home was
across the street from the SDAT. The
Kellogg Family’s back yard extended all
the way to the Kalamazoo River. W.K.
remembered playing in the river as a
child. Presently, this area is a parking
lot.
According to history, W.K. may have
been superstitious. He was born on the
7th day of the week, the 7th day of the
month and was the 7th son born into the
Kellogg family; therefore, he felt that
the number seven was his lucky number.
I would say, “It took more than luck to
create, accomplish and establish what he
did in his lifetime. It took perseverance,
hard work and dedication!”
Will Keith Kellogg worked for his
older brother John Harvey Kellogg
(JHK) at the Battle Creek Sanitarium for
25 years. His brother John was a total
health enthusiast. It was rumored that he
was a firm believer in colon cleansing,
as the road to a healthy life “An enema
a day keeps the doctor away was his
philosophy.” Whoever heard of an apple
a day?
In the 1994 movie “Road to
Wellville,” starring Anthony Hopkins as
John Harvey Kellogg, Hopkins depicted
John Harvey as the eccentric mad doctor Kellogg. I don’t think that was a
truism, JHK like his younger brother
was researching nutritional science to
develop the perfect vegetarian diet for
his patients at the San.
I recently heard a humorous story
about W.K. Kellogg, from my good
friend, John Joseph Seltenreich JR
(Jack), whose father John Sr. had a
wax paper business in Battle Creek.
He bought damaged rolls of wax paper
from W.K.K. (600 Ib. rolls). Seltenreich
would recut the rolls on machinery he
designed and sold them to bakeries,
fisheries, grocery stores, Holsom Bread
Co. Etc. He also produced single sheets
for wrapping food items. W.K. furnished
space for Mr. Seltenreich’s inventory
in the Kellogg Warehouse at the Porter
street plant.
One of W.K.’s main assistants was
Ray Jenny, a master mechanic. It was
said that Jenny was a mechanical genius.
His knowledge of machinery (although
he wasn’t schooled professionally) was
equivalent to a College Graduate with
a Degree in Mechanical Engineering.
Jenny and his assistant Ed Robinson did
Opposite: The PEP basketball team
pauses for a photo-op.
Left: At the time of this Kellogg’s newsletter the
Katz family had amassed 133 years of service.
Newman (34), Zeno (33), and Fred (35). Also,
Obelia (Fred’s wife, 15), Richard (Newman’s son
14) and Norman (Fred’s Son 2.5).
Below: The 1928 City Indoor Softball Champs.
Front (l to r): Glen Griffen, WP Butler, Clair
Poole, Floyd Poole, Harold Bates,
Cecil Hammond, Floyd Brainerd, Bud Heine.
Back: Herman McMillan, Ed Weenberg,
Leo (Doc) Payne, Fred Katz and “Left” Kann.
all the set up work for the packaging
machines for The Kellogg Co. He was
one of W.K.’s right hand men.
Jenny’s closeness to W.K. was evident when he invited Kellogg to go deer
hunting in Northern Michigan. This was
an annual event for Jenny, Robinson
and Seltenreich. W.K. agreed to join
them like one of the boys. Jenny knew
that W.K. being a SDA wouldn’t harm
a fly let alone kill a deer or any other
animal. However, he showed up with all
the right paraphernalia. They hunted in
the Cadillac and Traverse City area. The
story goes as told by John Seltenreich
Jr., they were in the woods and came
upon a fallen tree. Jenny told W.K. to
sit behind the fallen tree and the rest
of the party would rouse some deer his
way. After about an hour the group came
back to where W.K. was set to shoot and
found him sound asleep with deer tracks
all around him. That may have been his
only experience deer hunting like one of
the boys.
It was said, that when Ray Jenny’s
father passed away, W.K. was at the
service. In fact, he took care of all the
expenses of the funeral. That was his
caring, giving way to others.
Another funny story about W.K., Bob
M. Bradley a renowned local athlete
who graduated from BCCHS in 1946,
had this to say. “After my freshman
year in 1943, I took a summer job at the
Kellogg Inn, as an assistant maintenance
engineer. One evening around 6:00 pm,
my supervisor told me to go ahead and
clean W.K.’s office because he had
gone home. I started cleaning and the
door opened and a 130 pound German
Shepard leaped over Mr. Kellogg’s desk
and had me pinned against the wall.”
Bradley thought he was a goner until
W.K. called the dog off and asked him
what he was doing in his office. Bob
explained that he was in maintenance
and thought that he had gone home.
Bradley added, “Mr. Kellogg’s German
Shepard was a descendant of the famous
movie canine “Rin TinTin.” In describing W.K., Bradley, who stands around
6’6” tall, said “He wasn’t very tall but,
his female body guard was almost as tall
as I am. She looked like she wouldn’t
have any problem with any given situation including the German Shepard.
In my travels to the Netherlands with
the Grand Rapids Sullivan’s baseball
team, for International Honkbalweek
(baseball in Dutch), many people would
ask where I was from in Michigan.
When I answered, “Battle Creek,” they
would shrug their shoulders until I mentioned Kellogg’s. Then they knew where
I was from.
Mr. Kellogg was a staunch believer in
education, health and recreation. After a
fire destroyed W.K.’s Bartlett St. factory on July 4, 1907, he purchased the
“Burge Farm” on the east side of Battle
Creek. This is where he built a new plant
and offices and warehouses off Porter
Street. He later added a playground for
the youth of that area to enjoy during
summer vacation.
The playground had almost anything
you could dream of for exercise. It
had parallel bars, teeter-totters, swings,
merry go-round, rings (for gymnastics),
basketball court (outside), tennis court,
croquet yard and a wading pool. There
also was a game area to play checkers, chess, monopoly, or be tutored in
math, reading, etc. by counselors (college students) or teachers who worked
as summer employees for Kellogg’s. On
occasion W.K. would stop by to visit.
In most families, both parents were
working (during the Depression era) to
make ends meet, so, with the play park
W.K. made available for us, parents
didn’t have to worry about babysitters or
where their children were during working hours. The park also had a beautiful
lighted, multi-color water fountain that
was a sight to behold. It had seating
all around it and it was a source of
entertainment and relaxation during the
evening hours.
The grounds had three softball diamonds and a baseball field. On the third
floor of the warehouse there was a basketball court that was as good as they
came in that era (20’s, 30’s and 40’s).
Kellogg’s had an AAA Basketball team
that competed against the best competition. In the early 20’s, Kellogg’s sponsored a semi-pro baseball team and they
recruited some great players to represent
the Company.
I was talking with Gary Katz just
recently about baseball in Battle Creek.
After graduating from BCCHS in 1968,
Katz became a fixture in city baseball,
and was a fierce competitor. He pitched
for 20 plus years, 4 decades (60’s, 70’s,
80’s and 90’s). He said, “Baseball isn’t
like it was when we had industrial sponsorship.” Gary is a Kellogg employee
who is getting ready to retire. His family which includes parents, siblings and
spouses have over 500 years of service
with the Kelloggs Company.
Gary said, “My father Fred was hired
by W.K. Kellogg to play baseball in the
early 1920’s.” The senior Katz was a
freelance pitcher and would play for any
city or small town that had an independent baseball team that needed a pitcher.
continued
73
As long as it was within a 50-mile radius
of Battle Creek, he was available. And
because of his ability he was paid $10
a game, pretty fair money at that time.
Fred Katz played two years in Angola,
Indiana for a team in the Indiana, Ohio
State League. The senior Katz won
a string of 12 straight games for the
Angola team, which included a 1-0
shutout in an exhibition game against
the Major League Cincinnati Red Legs.
He was recruited by Kellogg’s to play
ball and work as an electrician. He told
W.K. that he knew nothing about electrical work and added, “I might electrocute
myself.” Kellogg’s reply was, “Don’t
worry Fred we’ll teach you.
One of Fred’s teammates on the
Kellogg team was City League Legend
Leo “Doc” Payne. Payne was playing
professionally in Grand Rapids when
he came to Kellogg’s to work and play
baseball. He barnstormed with Babe
Ruth, Lou Gehrig All-Stars in 1928.
Gehrig and Ruth visited Payne’s home
in Urbandale, Babe said, “Payne had
the best arm from the outfield of anyone I’ve ever seen play the game. It is
rumored that Leo “ Doc” Payne could
throw a baseball over 400 ft.; it’s almost
unheard of today. Payne was also an outstanding fast pitch softball pitcher. They
say he could bring it with the best.
When Kellogg’s quit sponsoring baseball many of their players continued to
play, some played for the United Steel
and Wire team in the city AA League.
Although Kellogg’s was no longer sponsoring baseball, they had inner plant
softball, basketball and bowling. Like
always, health and recreation for others
was a big factor with W.K. Kellogg.
The inner plant competition was well
organized, popular with the employee’s
and very competitive.
In looking back at one of my previous
articles, Jack Breslin, former Lakeview
High School, Michigan State College
(MSU-Breslin Center), and three sport
star in football, basketball and baseball
worked at Kellogg’s summers. However,
he played baseball for rival cereal maker
C.W. Post. It was said, the Kellogg
Team wasn’t very successful against the
Post Products team. This may have been
the reason that Kellogg’s dropped their
baseball sponsorship and went to inner
plant sports for recreational activities for
his emloyees.
As a young boy I can remember W.K.
and his brother John Harvey’s generosity
during the Christmas Holidays. We had
a Sunday school in our neighborhood
located behind the Security National
Bank on the corner of E. Michigan and
Claire St. Our Sunday School Teacher
was Ms. Knowles, a middle aged lady
who devoted a lot of her time helping
the kids in our end of town stay out of
trouble. She looked like “Mary Worth”
in the comics. I called her Apple Mary
because she was always doing things
Roy LaFountain, Tom Forde, Karen Reeves and
Dennis Hodges – Mornings on FM 95.3 WBCK
74
for us kids. She gave us an apple every
Sunday after the service.
At Christmas time she would have us
bused to the B.C. Sanitarium where the
Kellogg brothers would throw a party
for many of the youth of our community.
There was always a nice dinner and a
variety show for entertainment. There
was a huge Christmas tree with gifts all
around it. Everyone got to pick a gift
for themselves. My Aunt Georgia (my
mother’s sister) was raised like my sibling after her mother, my grandmother
passed away in 1932. My aunt was 4
years old at the time so my mom took
her to raise as her own. We both looked
forward to the Kellogg Party before
Christmas each year. W.K. gave us kids
a sense of direction with the many things
he made available for our benefit, things
that kept us out of trouble.
W.K. dropped out of school after the
sixth grade. The teacher thought he was
dull and he was self conscious about
it. It was later discovered that he was
near sighted. He was an introvert and
somewhat shy. He started working for
his fathers broom business as a door-todoor salesman at age 14. He later went
to work for his older brother Dr. John
Harvey Kellogg as a young man (about
age 21) at the B.C. Sanitarium (San).
W.K. was manager, bookkeeper, cashier,
packing-shipping clerk, errand boy, utility man and jack-of-all-trades for the
World Famous Hospital. He assisted
his brother in Research to improve the
vegetarian diet for the San’s patients,
which included notable names like, CW
Post, Richard Halliburton, Warren G.
Harding, Irving Fisher, Amelia Earhart,
Johnny Weissmuller, Henry Ford, Mary
Todd Lincoln, Sojourner Truth and
James Cash Penney.
They were searching for a bread
substitute by processing boiled wheat.
They never succeeded with their initial purpose, but W.K. stumbled by
accident onto what would become the
most paramount dividend in his life. In
1894, W.K. left a pot of boiled wheat
to become tempered and when he put it
through the rolling process; each grain
of wheat became a large thin flake. He
persuaded JHK to serve the flake form
to his patients and it became an instant
favorite breakfast food for the patients at
the San. So much so, that when they left
the hospital they were sending Kellogg
mail order requests for the product.
Walla, this started the Sanitas packaged
food enterprise, which began the mail
order business for W.K. who took this
on as another one of his many responsibilities. W.K.’s brother John wasn’t
interested in the mail order business.
Kellogg had a keen sense about economics and marketing. He was a hard
worker who constantly increased production, advertising and sales. By 1924
he expanded the business to Australia.
During the Great Depression of 1928,
the innovative W.K. at the height of the
great economic setback implemented
six-hour workdays for his laborers in the
factory. This made more jobs available
at the Kellogg Company. They went to
4 six-hour shifts instead of 3 eight-hour
shifts. He believed in helping people to
help themselves. He guided his company through the depression and while
others cut back on advertising budgets,
he increased his and by 1938 he took
Kellogg’s Cereals to England.
As his wealth grew Kellogg gave
generously to charitable causes, many
involving children. In 1930 at a child
Health and Protection Conference at the
White House, President Herbert Hoover
named him a delegate for that cause.
W.K. was determined to help so, as a
result he established the W.K.K. Child
Welfare Foundation. Shortly after he
broadened the scope to cover more than
just children and renamed it the W.K.
Kellogg Foundation.
W.K. Kellogg didn’t believe in
wealth by inheritance. None of his children would become rich through his
wealth. Kellogg once wrote, “I want
my sons to develop into ambitious,
conscientious and truthful men.” He felt
that hard work and consideration for
others were the prerequisite for success.
His grandson Keith Kellogg said “he
remembered his grandfather as a stern
man with firm notions about raising
children. A man who valued common
sense and passed these values on to
his descendants. Despite his enormous
wealth, Kellogg never flaunted his good
fortune.
In 1934, W.K. donated more than
$66 million in Kellogg Co. stock and
investments to institute the W.K.K.
Foundation. He donated many of his
millions to hometown causes; The
Ann J. Kellogg School for Physically
Challenged Children was one of his
proudest contributions.
In closing, the inimitable Will Keith
Kellogg’s Legacy of Benevolence is
well documented. W.K. was a self-made
entrepreneur who learned his business
through the school of hard knocks! He
helped thousands in our community and
millions around the world. Kellogg’s
headquarters and the cost of building it
in downtown Battle Creek alludes to the
fact that Battle Creek was his hometown
and he was proud of it. His philanthropic
endeavors made a huge difference and
are well known worldwide. W.K.’s legacy is Battle Creek’s legacy…
I’m Carl Angelo “Touching The
Bases” for Scene Magazine.
NOTE: Many thanks to historian
Kurt Thornton for his 2010 calendar on
Kellogg History. It was very helpful.
And we at Scene Magazine would like
to offer all the area high school basketball teams and their coaches, good luck
during March Madness
Through the generous support of the WK Kellogg Foundation,
the BCAMSC provides intensive assistance to underperforming
schools and provides professional development to educators in local school districts.
Thank you for the on-going support of science and math for our area schools!
Battle Creek Area Mathematics
& Science Center
765 Upton Avenue
Battle Creek, Michigan 49037
269-965-9440
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75
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RE/MAX Perrett Assoc., Inc./MIKE DOWNING
269-968-6101
www.battlecreek-homes.com
AREA AGENCY ON AGING
200 W. Michigan Ave., Suite 102
FOUNDATION FOR BEHAVIORAL RESOURCES
600 South Lincoln, Augusta, MI 49012
269-731-5775
fx: 269-731-5346
SR. DIAGNOSTIC CTR. OF SOUTHCENTRAL MI
3630 Capital Ave., SW, Brickyard Creek Office
269-441-1136 www.seniordiagnosticcenter.com
ART CENTER OF BATTLE CREEK
265 E. Emmett, Battle Creek, MI 49017
269-962-9511 www.artcenterofbattlecreek.org
FOUR STAR MUFFLER
269-962-5581
SENIOR TIMES
4642 Capital Ave. SW, Battle Creek, MI 49015
269-979-1479
www.scenepub.com
ARTS & INDUSTRY COUNCIL
77 E. Michigan Ave, Suite 190., Battle Creek, MI 49016
269-441-2700
www.WhereIsArt.com
GENERAL SURGICAL ASSOCIATES, PC
215 E. Michigan, Wright Medical Bldg. Ste. 3E, Marshall
269-7814267
www.generalsurgicalassoc.com
SIMS/KNOLL’S ELECTRIC
466 Main, Battle Creek, MI 49014
269-963-7910
fx: 269-962-7276
BATTLE CREEK DOWNTOWN PARTNERSHIP
115 West Michigan, Battle Creek, MI 49017
269-968-1622 www.downtownbattlecreek.com
GENERAL SURGICAL ASSOCIATES, PC
391 Southshore Dr., Ste. 111B, Battle Creek
269-753-0640
www.generalsurgicalassoc.com
SONNEBORN ORTHODONTICS
7 Heritage Oak Ln, Ste. 8, Battle Creek, MI 49015
269-979-9329
www.sonnebornortho.com
BATTLE CREEK HEALTH SYSTEM
300 North Ave., Battle Creek, MI 49017
269-966-8000
www.bchealth.com
GINNY SUE’S FRAME & DESIGN
By Appointment
269-781-2564
SOUTHWEST MICHIGAN EYE CENTER
3600 Capital Ave. SW #203, Battle Creek, MI 49015
269-979-6383
www.swmeyecenter.com
BATTLE CREEK PUBLIC SCHOOLS
3 W. Van Buren St., Battle Creek, MI 49017
269-965-9500 www.battlecreekpublicschools.org
HOG CREEK CRAFT & ANTIQUE MALL
10750 W. Chicago Rd. (U.S. 12), Allen, MI 49227
517-490-4131
www.hogcreekmall.com
SOUTHWEST REG. REHABILITATION CTR.
393 E. Roosevelt, Battle Creek, MI 49017
269-965-3206
www.sw-rehab.org
BATTLE CREEK TILE & MOSAIC CO.
1338 W. Michigan, Battle Creek, MI 49017
269-962-8779
fx: 269-962-0620
INTEGRATED HEALTH PARTNERS
165 N. Washington, Battle Creek, MI 49017
269-660-3850
fx: 269-660-3859
STUFFNIQUES
9011 W. Chicago, Allen, MI 49227
517-869-2788
269-979-1411 ext. 103
BATTLE CREEK TRANSIT
339 W. Michigan, Battle Creek, MI 49017
269-966-3477
www.battlecreektransit.com
JIM HAZEL CITGO
14301 Beadle Lake Rd., Battle Creek, MI 49014
269-966-9153
TAKING THE LEAD DOG TRAINING
2050 17 Mile Rd., Marshall, MI 49068
269-781-7800
www.MichiganDog.com
BUSHMAN FAMILY CHIROPRACTIC
269-753-0302 www.bushmanfamilychiro.com
LEGACY AT THE OAKS, THE
706 North Avenue, Battle Creek, MI 49017
269-964-4655
www.trilogyhs.com
TLC EYECARE & LASER CENTERS
363 Fremont, Suite 301, Battle Creek, MI 49017
269-964-3018
www.tlceyecare.com
LAKEVIEW SCHOOL DISTRICT
15 Arbor Street, Battle Creek, MI 49015
269-565-2411
www.lakeviewspartans.org
WELLS FARGO ADVISORS, LLC
3566 Capital Ave., S.W., #200, Battle Creek, MI 49015
269-979-4147 www.wfadvisors.com/benjamin.roosevelt
CHRISTIAN COUNSELING CTR. OF BATTLE CREEK
4625 Beckley Rd., Ste. 300, Battle Creek, MI 49015
269-979-8119 www.christiancounselingbc.com
McCULLOUGH FAMILY CHIROPRACTIC
1346 W. Columbia Ave., Battle Creek, MI 49017
269-964-3300
www.ivaluelife.com
WORGESS INSURANCE AGENCY
55 N. McCamly, Battle Creek, MI 49017
269-965-3221
www.worgess.com
CSM GROUP INC.
100 W. Michigan Ave., Suite 200, Kalamazoo, MI 49007
269-746-5600
www.csmgroup.com
MICHIGAN TILE & CARPET
99 E. Columbia Ave., Battle Creek, MI 49015
269-962-6227
www.michtile.com
WW THAYNE ADVERTISING
269-979-1411
fx: 269-979-3474
EDWARD ROSE & SONS
115 Pine Knoll Dr., Battle Creek, MI 49014
269-962-0222
www.edwardrose.com
OAKLAWN HOSPITAL
200 North Madison, Marshall, MI 49068
269-781-4271
www.oaklawnhospital.org
WOULD YOU LIKE YOUR BUSINESS TO
APPEAR IN SCENE’S BUSINESS LISTINGS?
A-B
C-O
76
CALL 269-979-1410
Advertiser’s
Index
Access Telecommunications . . . . . . . . . . . . . . . . . . . . . . . . 44
Adkins Insurance Group . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Allen Antique Barn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Allen Antique Mall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Allegra Design / Print / Mail . . . . . . . . . . . . . . . . . . . . . . . . 78
Arbor Academy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
Architecture + Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Area Agency on Aging . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Art Center of Battle Creek. . . . . . . . . . . . . . . . . . . . 29, 49, 79
Arts & Industry Council . . . . . . . . . . . . . . . . . . . . . . 4, 29, 78
AZ Key Shop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Battle Creek Academy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Battle Creek Area Mathematics & Science Center . . . . . . . 75
Battle Creek, City of . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Battle Creek Community Foundation . . . . . . . . . . . . . . . . . 27
Battle Creek Downtown Partnership . . . . . . . . . . . . . . . . . . 53
Battle Creek Health System. . . . . . . . . . . . . . . . . . . . . . . . . 52
Battle Creek Home Show . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Battle Creek Housing Commission . . . . . . . . . . . . . . . . . . . 60
Battle Creek Public Schools . . . . . . . . . . . . . . . . . . . . . 34, 78
Battle Creek Tile & Mosaic. . . . . . . . . . . . . . . . . . . . . . . . . . 2
Behnke Trucking & Warehouse . . . . . . . . . . . . . . . . . . . . . 45
Binda Foundation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Binder Park Zoo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Burnham Brook Community Center . . . . . . . . . . . . . . . . . . 13
Bushman Family Chiropractic. . . . . . . . . . . . . . . . . . . . . . . 29
Calhoun Area Career Center . . . . . . . . . . . . . . . . . . . . . . . . 63
Charitable Union . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67
Children’s Therapy Center . . . . . . . . . . . . . . . . . . . . . . . . . 51
Christian Counseling Center of Battle Creek . . . . . . . . 56, 79
CIRCA VI Salon / Spa, Alyssa DeRuiter, Stylist . . . . . . . . 57
CSM Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Day One Family Health Care . . . . . . . . . . . . . . . . . . . . . . . 44
DK Fence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
edwardrose.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
Etheridge Family Dentistry . . . . . . . . . . . . . . . . . . . . . . . . . 79
Evergreen Senior Care & Rehab Center . . . . . . . . . . . . 19, 78
Family Health Center of Battle Creek. . . . . . . . . . . . . . . . . 46
Farley Estes & Dowdle Funeral Directors. . . . . . . . . . . 13, 78
Four Star Mufflers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
General Surgical Associates . . . . . . . . . . . . . . . . . . . . . . . . 33
Ginny Sue’s Frame & Design . . . . . . . . . . . . . . . . . . . . . . . 20
Harper Creek Community Schools . . . . . . . . . . . . . . . . . . . 64
Historic Adventist Village . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Hog Creek Antique Mall . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Hunt Club, Battle Creek . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Integrated Health Partners . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Jessup Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Jim Hazel / CITGO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Kellogg Community College. . . . . . . . . . . . . . . . . . . . . . . . 56
Kellogg Community Federal Credit Union . . . . . . . . . . . . . 39
Kellogg Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
King Jewelers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Lakeview Card & Gift . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Lakeview School District . . . . . . . . . . . . . . . . . . . . . . . . . . 66
Legacy at the Oaks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
McCamly Plaza Hotel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
McCullough Family Chiropractic . . . . . . . . . . . . . . . . . . . . 31
Michigan Tile & Carpet. . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Miller College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
NorthPointe Woods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Oak Hill Cemetery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Oaklawn Hospital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28, 50
Omni Community Credit Union . . . . . . . . . . . . . . . . . . . . . 47
Partners Insurance Agency . . . . . . . . . . . . . . . . . . . . . . . . . 15
Pennfield Schools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65
Ralston Foods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
RE/MAX Perrett Assoc., Michael E. Downing, Realtor. . . 38
Salvation Army . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Senior Diagnostic Ctr. of Southcentral MI . . . . . . . . . . 24, 79
Senior Times . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Shaw Funeral Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Sims Electric . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
Sonneborn Orthodontics . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Southwest Michigan Eye Center . . . . . . . . . . . . . . . . . . . . . 77
Southwest Regional Rehabilitation Center . . . . . . . . . . . . . 77
Starr Battle Creek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
State Farm, John J. Chmiel, Agent . . . . . . . . . . . . . . . . . . . 46
Taking the Lead Dog Training . . . . . . . . . . . . . . . . . . . 51, 78
TLC Eyecare & Laser Centers. . . . . . . . . . . . . . . . . . . . . . . 25
United Way of Greater Battle Creek . . . . . . . . . . . . . . . . . . 12
Waterfront Restaurant . . . . . . . . . . . . . . . . . . . . . . . . . . 29, 39
WBCK FM 95.3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
Wells Fargo Advisors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Western Michigan University / Battle Creek . . . . . . . . . . . 54
Western Michigan University College of Aviation. . . . . . . 55
Willard Library . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Worgess Insurance Agency . . . . . . . . . . . . . . . . . . . . . . . . . 70
W.K. Kellogg Eye Center . . . . . . . . . . . . . . . . . . . . . . . . . . 48
W.K. Kellogg Foundation . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Thank you to The Battle Creek Community Foundation
and Brenda Hunt for the generous donation to the Envision Autism Center
in honor of Stan Tooley and his Man of the Year Award.
393 E. Roosevelt • Battle Creek • 269.965.3206 • www.sw-rehab.org
Southwest
Michigan Eye Center
Optical Department
Number 1 Provider in Southwest Michigan For Thin and Durable Trivex Lens
Trivex lens material
is impact resistance
and lightweight like
polycarbonate but
offers better vision
through superior
optics. This advance
in technology delivers
the most comprehensive performance of
any lens material.
• ABO- Certified Opticians
• Over 1,200 Quality
Frames including Coach,
Nike, Sean John, Laura
Ashley, & many more
• Sunglasses, Contact
Lenses, & Eye Glasses
• Comprehensive Eye
Exams available
• New Patients Always
Welcome
Call today to
schedule your
appointment
3600 Capital Ave. SW, Battle Creek, MI 49015
with Dr. William 269-979-6383 or 1-800-274-6699
www.swmeyecenter.com
Waterbury
77
ACCREDITED INSTRUCTORS
•
•
•
•
Puppy Classes • Obedience
Agility • Showmanship
Group or Private Lessons
Behavior Consultations
New Classes
Starting Soon
• CURRICULUM CHOICES
• FINE ARTS OFFERINGS
• TECHNOLOGY MULTIMEDIA
CLASSES
• BEFORE & AFTER SCHOOL
ACTIVITIES
• EXTRACURRICULAR ACTIVITIES
• ADVANCED LEVEL CLASSES
3 W e s t V a n B uren Street • Battle Creek • Michigan 49017
2 6 9 - 9 6 5 - 9465 • www.battlecreekpublicschools.org
269-781-7800 |
www.MichiganDog.com
FREE
ESTIMATES
Locally owned and operated
HOURS: Mon-Fri 8-6 & Sat 10-2
2995 6th St. (near Helmer & Dickman) | Battle Creek, MI 49037 | 269-962-5581
105 Capital Ave., N.E. at North Avenue • 962-5527
111 Evergreen Road, Battle Creek
269-969-6110 | www.evergreenscc.com
78
Providing services to help
you or your loved one remain
at home longer.
Over 50? Consider a healthcare checkup.
200 W. Michigan, Suite 102
Located inside Burnham Brook Center
269-966-2450 | 1-800-626-6719
www.region3b.org
269-441-1136 • www.seniordiagnosticcenter.com
Behavioral Health Resources Building • 3630 Capital Avenue, SW.
South of Beckley Rd. in the Brickyard Creek Medical Office Park
Karen L.
Theisen
MA, LPC
736 Capital Ave. SW
269-968-9121
Kip Etheridge
Caring Professionals, Great Outcomes.
D.D.S., P.C.
4625 Beckley Rd., Ste. 300, Battle Creek, MI 49015
269-979-8119 | www.christiancounselingbc.com
email: smunoz@christiancounselingbc.com
544 W. Columbia Ave.
269-962-0800
Mon-Sat 11am-2am
Sun Noon-2am
Meet Your Friends for The Big Game or a Great Meal!
ALLEN’S
NEWEST
MALL!
265 E. Emmett, Battle Creek, MI 49017 | 269-962-9511
www.artcenterofbattlecreek.org
427
427 Booths
Booths || Dealers
Dealers From
From 66 States
States
Outpost
Outpost Grill
Grill &
& Restaurant
Restaurant || Bus
Bus Tours
Tours Welcome
Welcome
23,000 SQUARE FEET OF NEW CONSTRUCTION
QUALITY ANTIQUES & COLLECTIBLES
HOURS: 7 DAYS – 10-5
10750 W. CHICAGO ROAD (US 12) • ALLEN, MICHIGAN
517-869-2250 • www.hogcreekmall.com
9011 W. Chicago, Allen, Michigan • 517-869-2788
7 days 10-5 | Take I-69 south to Coldwater exit 13, 10 miles east
79
Scene Magazine
4642 Capital Ave., SW
Battle Creek, MI 49015-9350
CHANGE SERVICE REQUESTED

A Battle Creek Celebration – WK Kellogg 150 Years

Transcription

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