Free the Trees - Marcal Small Steps

Help Save
a Million Trees
Find out more at
marcalsmallsteps.com.
Free the Trees
from a Wasteful Fate
Pick “planet-friendly”
paper this Earth Day. . .
and every day!
INSIDE: How Small
Steps Make a Big
Difference
Visit us at marcalsmallsteps.com.
Root for Change
For more
info
on saving
trees, hea
d
online to
m
arcalsma
llsteps.co
m.
Quick! Picture your favorite tree in your head. It can be at home,
at school, in a national park—anywhere! Now imagine that tree is
one of the millions of trees cut down each year to be used in tissue paper products.
What would you do to help change things?
One small company has an answer. For 60 years, Marcal® Small Steps® has been a
leader in recycling and manufacturing paper products from recycled paper—not from
trees. That means the company never cuts down trees to make paper.
You can join the Marcal® Movement by using this Earth Day guide to help rescue
trees. In fact, by making just one small change in how your family shops—buying one
Marcal® Small Steps® product instead of another brand—you can help save millions
of trees.
A CLEAR-CUT SOLUTION
Have you heard of clear-cutting? It’s a method used by some big paper companies to
cut down millions of trees. These companies clear whole forests at a time, destroying
animal habitats, wiping out entire ecosystems, and contributing to global warming.
Marcal® Small Steps® knows there’s a better way. Based in New Jersey, this small,
Earth-friendly paper-goods company has been a supporter of trees since 1950. Marcal®
was one of the pioneers of the process of making high-quality paper napkins, towels,
bath tissue, and facial tissue by reusing paper—rather than by cutting down trees.
Making paper from
recycled materials
results in less air
pollution AND less
water pollution.
And Marcal doesn’t use dyes or chlorine for whitening. These chemicals can end up
back in the environment, where they can be harmful to humans.
ECOLOGY IN ACTION
Can you name all the ways trees help the planet? Take this
quick quiz to test your tree know-how. Use the letters of
each of your answers to spell out the Secret Word.
1. Trees help stop global warming by removing what from the air?
T carbon SS) oxygen R)
R neon
2. A tree absorbs the greenhouse gas called carbon dioxide (CO2) in a process called
O photolab. R photosynthesis.
A photocathode.
A
3. What do trees give off that we need to breathe?
U seeds I carbon E oxygen
Secret Word:
4. The roots of a tree can
2
Y stop erosion. BB clean polluted rainwater.
‘
EE Both a and b
Recycling to the Rescue
Trees clean our air by absorbing carbon, prevent erosion by holding soil in place,
purify our water with their roots, and provide homes to billions of creatures—
yet we don’t always appreciate them. We cut them down, use them as tissue
products and then toss many of those products into landfills or down the drain.
One small company doesn’t take part in that cycle. At Marcal Manufacturing, LLC
in Elmwood Park, New Jersey, more than 120,000 tons of recyclable paper are used
each year to make new and clean tissue products.
This eco-smart flowchart shows how this recycling process works—and it all
starts with you!
1
3
You
The first small step in paper
recycling is sorting. If you
separate paper from the rest
of the garbage, it goes to
the recycling factory and
not the dump.
“Vat’s What I’m Talking About”
Like a giant kitchen mixer, rotors in a vat mix
the paper with detergents and hot water
that’s over 120°F. The paper
dissolves into gray mush
called pulp. Paper clips and
staples are also removed at this stage.
5
Examination Stations
As the pulp is being cleaned,
samples are quality-tested
to make sure that they’re
free of contaminants like
specks of ink.
The Truck Stops Here
2
Trucks deliver discarded
magazines, school papers,
flyers, catalogs and mail
to the factory where
they’ll be used to make
new recycled-content tissue products.
4
Looking for ways to help
the environment this
Earth Day? Try one of
these small steps!
1. WIN WITH BINS:
Remember that paper goes
into blue recycling bins. Every
day, American businesses use
enough paper to circle the
Earth 20 times. Imagine if no
one recycled and all of that
paper wound up in the dump!
2. ECOLOGY ETIQUETTE:
What’s Up
with De-Ink?
To remove all inks
from the pulp, it
travels through fine
mesh screens where
it’s sprayed with hot water.
Clean & Bright
SMALL STEPS
YOU CAN TAKE
TODAY
6
After all the colors and
inks have been washed
out, the pulp is whitened bright white and
clean. At the Marcal® Small Steps® mill,
this is done without the harmful chlorine
chemicals that some companies use.
7
Always respect trees and
their animal habitats.
3. BUY RIGHT:
Make sure your parents buy
responsibly made paper
products—like Marcal®
Small Steps®.
4. PLANT A TREE:
It’s easier than you think—talk
to your family, teacher or local
officials about planting a tree
at home, school or a park.
5. EARTH DAY ALL YEAR:
Now You’re Cooking
The sanitized pulp is flattened
and pushed onto a huge dryer
with temperatures of over
700°F. A long blade peels
a continuous sheet of paper
off a rotating dryer. This is the first time
the material can be called paper. More
than one mile of paper is made each
minute and wound into huge rolls.
Roll On
After textures and
patterns are added,
the paper is rewound into smaller rolls of
paper around long cardboard tubes. These
are sliced into smaller rolls, like the paper
towel and tissue rolls you have at home.
Tree Reprieve
9
Wrap It Up
Once they are
wrapped and
packaged, the
paper products are
shipped off to the store
where your family shops.
8
Positive changes to help the
planet should be made every
day—not just Earth Day.
10
Thanks to the “paper from
paper not from trees” way
of making products, this tree
and millions like it are safe.
They can continue making
oxygen, fighting global
warming and providing habitats
for countless creatures.
To find out more about the Marcal® Small Steps® manufacturing
process go to marcalsmallsteps.com.
3
The Environment’s on a Roll
Marcal® Small Steps® proves that companies can be environmentally responsible and
still create quality tissue paper products. To find a quick tip for what else you can do
today, circle the words from the list in the puzzle. Use the leftover letters in the puzzle
to complete the quick tip.
MARCAL
CLING
SAVES
PLUS
R
P
E
KNOWS
PAPER
WHOLE
ANIMAL
S
RECY-
PRODUCTS
FORESTS
HABITATS
E
L
L
P
T FPO
A A
U
O
C
B
MARCAL® SMALL STEPS® QUICK TIP:
A
S
H
U
To help out today,
P
A
W
S
V
R
with your friends and family.
H
L
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M G
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(Answer: To help out today, share this guide with your friends and family.)
Turn Earth Day into a
Year-Long Tree Jubilee
Some people might still be a little mixed-up when it comes to the
environment—like some of the words in this puzzle. Unscramble
the words in each of the facts below. If you do it correctly, the first
letter of each new word will spell out the answer to the riddle.
1. Each year, Americans throw away enough office and R W I T I N G
paper to build a wall 12 feet high stretching from Los Angeles to New York.
2. R
V O E the course of just one year, the average American uses about
650 pounds of paper.
3. N
E O ton of recycled paper saves 17 trees.
At Marcal, we believe
that products should be
Earth friendly, budget
friendly, and work great.
Marcal® Small Steps®
products make it easy to
help make a difference in
our environment because
Small Steps® is made from
100% recycled paper. It is a
“Small, Easy Step to a
Greener EarthTM.”
4. Americans U M D P 180 million tons of garbage each year—
more than 37% of this is paper.
RIDDLE: What did the tree say to the kid on Earth Day?
ANSWER: “I
love for you to help me all year!”
(Answer: I wood love for you to help me all year!)
4
Photo Credits: Cover: © Photoalto, 2010/Inmagine. © Nicolesy, 2010/iStockphoto. Inside pages: © Dudarev Mikhail, 2010. Dmitry Yatsenko, 2010. Used under license from Shutterstock.com. © Ranplett, 2010/iStockphoto.
This is the 1st printing produced at World Color Jonesboro, AR, in April 2010.