ASTAS Trade Brochure - SupplySide Storefronts

™
T R U E
R A D I A N C E
P R O G R A M
Wi th Na tural Asta x a nthin
t h e m o s t po werf ul natural anti o x i d ant on the planet
™
T R U E R A D I A N C E
P R O G R A M
ASTAS™ True Radiance is a 30 day program combining three scientific
formulas designed to nourish and protect your skin from the inside and out.
Experience True Radiance by ASTAS™ for healthy, beautiful, radiant skin.
WHAT MAKES THIS PRODUCT SO
DIFFERENT?
The ASTAS™ True Radiance Program has been scientifically formulated
using the power of Natural Astaxanthin and other bioactives to support cell
repair in all layers of the skin.
Combining an inner cosmeceutical, together with scientifically based topical
products, results in a successful blockade of the free radical assault upon
the underlying layers of the skin. The program also initiates repair work on
previously damaged skin.
WHO IS THE TARGET MARKET?
The ASTAS™ True Radiance Program is an exclusive product, designed
for women who are committed to maintaining healthy, beautiful, radiant skin.
It is not intended for mass retail distribution, but instead is well positioned
for exclusive sale through Salons and Skin Clinics. It has been designed to
work in conjunction with other expert advice / treatments offered by
specialists, strengthening their existing offerings.
KEY TARGET AUDIENCES IDENTIFIED:
•
•
Professional / Sophisticated women aged 40+
Brides - in the months leading up to their big day
“I have very sensitive skin
and I can’t believe a
product can have such
dramatic results.”
~ Karyn Stratford [Beautician]
SO WHAT IS ASTAXANTHIN?
“A S -TA - Z A N -T H I N ”
Astaxanthin can be found in a number of sources, such
as salmon and krill, however the most potent and
sustainable form comes from a special type of fresh
water algae. To ensure the purest, highest quality
possible, we grow this algae in pure New Zealand water
and extract the antioxidant mechanism it forms when
subjected to stress.
Astaxanthin is a bright red pigment giving the True
Radiance Serum and Moisturiser their unique colour.
Astaxanthin has been used by Japanese women for its
beautifying properties for generations. Now, ASTAS™
brings you the secret of True Radiance with this 30 day
program.
SIMPLY PUT, NATURAL ASTAXANTHIN IS
THE MOST POWERFUL NATURAL ANTIOXIDANT
ON THE PLANET.
A S T A S™ A S T A X A N T H I N
IS UNIQUE BECAUSE :
THE MAJOR BENEFITS
O F A S TA X A N T H I N :
• It neutralises more free radicals than any
other antioxidant
• Prevention of free radical damage to skin
• It is 6000 x more powerful than Vitamin C
• Preservation of skin’s underlying framework
(Collagen, Elastin-matrix)
• 3000 x more powerful than Resveratrol
• Prevention of Melasmas formation
• 800 x more powerful than Co-Q10
• Prevention of inflammation and reactions caused
by sunlight
• 75 x more powerful than Alpha Lipoic Acid (A)
• Protection of skin’s intrinsic immune system
• It is grown by us in a highly controlled environment to
ensure its purity and potency
• Preservation of DNA within skin cells from
damaging sunlight
• It is sustainably grown by us in New Zealand
• Wrinkle reduction
OTHER ACTIVE INGREDIENTS
Ot h er a ctive ingredien ts in th e cos meceu tical int e grat e wit h, and s up p ort
Asta xa nthi n to cap tu r e f r ee r adicals b ef ore any d amage is d one :
RETINOL
VITAMIN C
KIWIFRUIT SEED
– a carotenoid that accumulates at the
skin’s surface. The accumulation and
combination of two carotenoids
(Astaxanthin and Retinol) in the skin
creates a formidable barrier against
intense Ultra Violet rays. Studies
have shown that carotenoids may also
help improve the density and texture
of the skin.
– required for regeneration and repair
of collagen, which is the main
supporting protein in the dermis layer
of the skin. Vitamin C has been shown
to actually reverse damage caused by
the sun. Vitamin C works well in
combination with Vitamin E.
– supplies powerful phenols which
create additional antioxidant support
and are intricately involved in the
recovery and repair of damaged skin
cells.
EXTRACT
T R U E
R A D I A N C E
S E R U M
Deeply penetrates your skin, delivering maximum
concentrations of Natural Astaxanthin and bioactives
creating a smoother, more even complexion.
ALL NATURAL INGREDIENTS: Aqua, Rose Water, Olivem
1000, Caprylic/Capric Triglyceride, Organic Glycerine,
Organic Jojoba Oil, Organic Apricot Oil, Meadowfoam Seed
Oil, Kiwifruit Extract, Astaxanthin, Vitamin E Acetate, Organic
Tamanu Seed Oil, Green Tea Extract, Vitamin A Palmitate,
Pomegranate Seed Extract, Tocotrienol, Hyaluronic Acid,
Sodium
Benzoate,
Bisabolol,
Potassium
Sorbate,
Dehydroxanthan Gum, Xanthan Gum, Dehydroacetic Acid
Benzyl Alcohol, Sodium Ascorbyl Phosphate.
SIZE: 15 ml / 0.5 fl.oz.
T R U E
R A D I A N C E
M O I S T U R I S E R
Luxuriously smooth moisture for day and night.
Formulated with the power of Natural Astaxanthin and
designed to nourish and protect. Leaves your skin
feeling firmer, more plumped and truly radiant.
ALL NATURAL INGREDIENTS: Aqua, Rose Water, Olivem
1000, Organic Avocado Oil, Cetyl Alcohol , Organic Glycerine,
Myristyl Myristate, Organic Jojoba Oil, Glyceryl Stearate,
Organic Evening Primrose Oil, Vitamin B3, Kiwifruit Extract,
Astaxanthin, Organic Argan Oil, Organic Tamanu Seed Oil,
Tocotrienol, Manuka Honey, Pro-Vitamin B5, Organic Aloe
Vera Extract, Natural Fragrance, Hyaluronic Acid, Hydrolyzed
Wheat Protein, Xanthan Gum, Bisabolol, Dehydroacetic Acid
Benzyl Alcohol, Sodium Ascorbyl Phosphate.
SIZE: 30 ml / 1.0 fl.oz.
T R U E
R A D I A N C E
C A P S U L E
Advanced nutrition with Natural Astaxanthin, vitamins
and extracts - giving you healthy, beautiful, radiant skin
from the inside. Working at a cellular level, the
scientifically formulated capsules support cell repair in
all layers of the skin.
AMOUNT PER CAPSULE
Vitamin C ..................................................................................................... 132mg
Vitamin E ....................................................................................................... 50mg
Kiwifruit Seed Extract ................................................................................. 50mg
Natural Astaxanthin (source H. pluvialis) ........................................... 6mg
Phosphatidylcholine ........................................................................................ 5mg
Retinol ........................................................................................................... 75mcg
OTHER INGREDIENTS: Encapsulating Aid, Olive Oil, Beeswax
PRECAUTIONS: Supplements should not replace a balanced,
healthy diet. Contains beeswax and kiwifruit seed extract, which
can cause severe allergic reactions. Not recommended for use
during pregnancy or breast feeding. Keep out of reach of children.
No added gluten, dairy, yeast, sugar or artificial colours.
SIZE: 30 Capsules
DIATARY SUPPLEMENT
DR ROBERT CORISH
MEDICAL DIRECTOR
“I have searched the globe for the secret to
beauty and found it in natural Astaxanthin, the
most powerful antioxidant in the world. Using
Nature’s best ingredients, I have used the latest
dermatology research to create a program
which is perfectly balanced to nourish and
protect your skin.
I am very excited by this breakthrough approach
to skincare and can't wait to share it with women
across the globe. ASTAS™ True Radiance
Program is the easiest way to enjoy healthy,
beautiful, radiant skin.”
Dr Robert Corish is one of the most recognised
Astaxanthin experts in the world. His current area of
interest is Cellular Dysfunction, but he is also trained in
Clinical Toxicology and Pain Management and is a
certified Anaesthesiologist.
CLINICAL
RESEARCH
2002 study by Yamashita et al - women around age
40 consumed 2mg Astaxanthin daily for four weeks.
Researchers were surprised that after only 2 weeks,
almost every aspect of the women’s skin had improved;
after 4 weeks, there was even more improvement.
BENEFITS INCLUDED:
•
•
•
•
•
Fewer lines and wrinkles
Better moisture
Increased skin tone and elasticity
Smoother surface
Fewer freckles.
In a more recent study published in 2012, where
subjects ingested 6mg Astaxanthin daily and applied a
topical Astaxanthin solution for 8 weeks, in addition to
the benefits above, subjects experienced:
•
•
Reduced crows feet and the size of melasmas
Improved moisture content of the corneocyte
layer and improved corneocyte condition.
CLINICAL
REFERENCES
Quenching Activities of Common Hydrophilic and
Lipophilic Antioxidants against Singlet Oxygen Using
Chemiluminescence Detection System.
Nishida.Y. et al. Carotenoid Science, Vol.11, 16-20. 2007
Cosmetic Benefit of Dietary Supplements Containing
Astaxanthin and Tocotrienol on Human Skin.
Yamashita, E. Food Style. 21 6(6):112-17. 2002
Cosmetic Benefits of Astaxanthin on Human Subjects.
Tominaga, K. et al.
59:43-47. 2002
Acta Biochimica Polinica Vol.
The Effects of a Dietary Supplement Containing
Astaxanthin on Skin Condition.
Yamashita. E. Vol 10: 91-95. 2006
T H E A S TA S ™
BRAND
Astaxanthin is integral to all that we do. When seen
through a microscope, the beauty and perfection of
Astaxanthin cells in undeniable. Therefore we have
taken our inspiration from this truly remarkable
antioxidant.
The ASTAS™ logo represents Astaxanthin cells in
both design and colour and celebrates the connection
between science and nature.
™
This luxury brand has been designed for the most
sophisticated women who seek healthy, beautiful,
radiant skin, from the inside and out.
A B O U T S U P R E M E B I O T E C H N O L O G I E S LT D
PRODUCER OF ASTAS™ TRUE RADIANCE PROGRAM
Supreme Biotechnologies Limited is located in sunny
Nelson, New Zealand. Vertically integrated, it is a
world leader in the production of pure Astaxanthin from
algae, which is grown in its Nelson plant. The company
has developed a proprietary system for growing algae
indoors, ensuring it is free from environmental
contaminants.
Inspired by nature and science since 2009, the
company has been selling dietary supplements around
the world to support the body in heart, joint and eye
health and vitality under the brand AstaSupreme.
ASTAS™ is an exciting and innovative new brand with
an ambitious mandate - to harness the power of Natural
Astaxanthin for the benefit of skin.
ASTAS™ products are produced under contract in
New Zealand at sites that adhere to the highest
possible manufacturing standards (GMP) - Good
Manufacturing Practice .
Supreme Biotechnologies Ltd upholds the strictest
quality control, resulting in products of exceptional
quality.
ASTA
G O L D STA N DA R D
The mark of the Asta Gold Standard is your guarantee
for products containing genuine, top quality,
New Zealand-grown Astaxanthin. Derived solely from
100% Natural Haematococcus pluvialis microalgae,
our Astaxanthin is cultivated in a pristine closed
growing environment for maximum efficacy and product
safety.
New Zealand is renowned for its nuclear free policy,
clean air, fresh water, sunny skies and global reputation
for sustainable aquaculture. The Asta Gold Standard
reflects our commitment to using top quality New
Zealand grown Astaxanthin.
ASTAS™ never tests on animals. Our products use
naturally derived ingredients and are free from harsh
chemicals such as parabens, synthetic fragrances and
dyes.
JUST A FEW OF MANY
CUSTOMER QUOTES
“It is beyond the good stuff. It actually does
what you say it does.”
~ Kath Bier [Radio Announcer]
“ASTAS™ True Radiance made my skin
more toned, the colour of my skin improved
and my fine lines and wrinkles were much less
pronounced.”
~ Karyn Stratford [Beautician]
“There is a marked difference in the
condition, texture and feel of my skin. The
dryness has disappeared, and I am amazed
that at my age, this product could deliver that
so quickly.”
~ Erika Husselmann
™
For all enquiries, please contact the Team at ASTAS™
www.astas-skincare.com
sales@astas-skincare.com
+64 3 541 0270
Made in New Zealand by Supreme Biotechnologies NZ Ltd,
1B Kotua Place, Stoke, Nelson 7011, New Zealand