npr generation listen - National Public Media
Transcription
npr generation listen - National Public Media
NPR GENERATION LISTEN Connecting With Younger Audiences, Embracing New Ideas 2 NPR GENERATION LISTEN Reaching Millennial Hearts & Minds NPR’s Generation Listen is where curious minds connect. It’s a collective of creatives, compassionate activists, thoughtful critics, tastemakers, and innovators. It’s the leaders of tomorrow forging connections around NPR’s mission to create an informed public. Through live events, social engagement and grassroots outreach, Generation Listen is NPR through a Millennial lens. 3 GENERATION LISTEN ON TOUR Curated Listening Parties In Spring 2015, armed with a mini van and an amp, the Generation Listen team traveled cross-country to nine cities with the goal of bringing people together to listen to great public radio. In these intimate, lively gatherings, Generation Listen and local member stations staff shared their favorite NPR podcasts and stories, facilitating conversation with attendees around the power of storytelling. The tour was documented across Generation Listen’s social media channels with dynamic audience engagement. The Listening Tour stopped in the following locations: • • • • • Marfa, TX New Orleans, LA Oxford, MS Birmingham, AL Pensacola, FL • • • • Jacksonville, FL Atlanta, GA Winston-Salem, NC Washington, DC 4 GENERATION LISTEN ON TOUR 5 „SONGS WE LOVE‟ LIVE Generation Listen & NPR Music The finale event to the nine-city listening tour, Generation Listen and NPR Music teamed up to present an interactive Songs We Love event exploring the songs we love and why Songs We Love events have featured noted NPR Music curators and special guests Past events have held audiences of 200+ attendees, with tickets selling out in minutes via social media Guests are encouraged to share their favorite ‘songs they love’ via social media Select audience members are chosen to share their story live during the event “Camp Lo‟s „Luchini‟ was my anthem senior year of high school. It has this nostalgic, old-school swag about it that gave it such a timeless quality.” –@VNL 6 GEN LISTEN: LISTENING PARTY KIT Moving the Conversation Forward The NPR Listening Party is a new social listening experience designed to spark thoughtful conversation amongst friends. The NPR Listening Party Kit is designed to empower public radio listeners to easily host their own listening parties in living rooms, backyards, and cozy spaces across America. At the heart of each kit is an audio collection of stories focused on a monthly theme, conversation catalysts to spark discussion, an NPR-curated music playlist, and suggestions for an accompanying snack or beverage. The project was brought to life with a grant from the Case Foundation. Read the GenListen New York Times profile Watch the GenListen + KCRW + Global Shapers preview 7 DIVERSE TOPICS, DIVERSE CONVERSATION Making Listening a Group Activity Generation Listen will introduce new listening kits over the next few months. Existing and upcoming kits include: Giving (December 2015) Reflection, Habit & Transformation (January 2016) Matters of the Heart (February 2016) Upcoming topics will be finalized in the next few months with a focus on seasonality and current events or NPR initiatives Click to view the Official Listening Toolkit GENERATION LISTEN Live Event Activations 9 GENERATION LISTEN ON THE ROAD Snapshots from Events Nationwide Photos by Hadas for NPR 10 GENERATION LISTEN ON THE ROAD Snapshots from Events Nationwide Photos by Hadas for NPR 11 ON SITE WITH GENERATION LISTEN In May 2013, Generation Listen & WNYC hosted a cocktail party with a diverse group of engaged young thought leaders and influencers including Matt Mullenwig, Founder of Wordpress and Pete Cashmore, Founder of Mashable. 12 MEET & GREET POST SHOW WITH JESSE THORN In October 2014, Bullseye with Jesse Thorn performed at Hollywood Forever Cemetery’s Masonic Lodge and Generation Listen hosted a post-show meet and greet with special guests Dan Harmon, Sara Watkins, and Andy Kindler. 13 GENERATION LISTEN AT SXSW Four storytellers. Seven minutes. One shared experience. Generation Listen celebrated its one-year anniversary in 2014 by hosting a storytelling event at SXSW with Matt Thompson, Erica Berger, Adam Braun and Anneke Jong. 14 KCRW & GLOBAL SHAPERS AT NPR WEST In October 2014, KCRW and Global Shapers joined Generation Listen at NPR West to discuss how technology and media can inspire civil engagement. 15 AN ENGAGED AUDIENCE THROUGHOUT SOCIAL MEDIA “I‟m a first-time donor to @wvpe because of this campaign. Young #NPR listeners unite!” “As a Millennial who‟s also a member of WKSU, I‟m qualified to say that @NPRGenListen is a great idea.” “NPRGenListen is a cause I can get behind. So glad engaging young listeners is finally a public radio priority!” “Great way for young listeners to really connect and get passionate about radio.” “This is the greatest thing ever @NPRGenListen.” CONTACT NPR Sponsorship sponsorship@npr.org 202.513.2093