Ad - York Cinemas

Media Kit
2013
www.yorkcinemas.com
Ethnic Marketing
Canada’s Fasting Growing Ad-Market
About York Cinemas
Why York Cinemas?
The Perfect Avenue.
York Cinemas is one of Canada’s newest multi-ethnic
movie theatre. The corporate objective of York Cinemas
is to specifically cater towards the South Asian ethnic
market in Canada. Interestingly, this is one of Canada’s
fastest growing markets. With these ethnic populations
growing in Canada, the need to advertise effectively
within these markets is only getting more and more
important.
York Cinemas is the perfect avenue to advertise for
businesses aiming to widen their into the South Asian
ethnic market. With advertising opportunities across a
wide range of areas within the cinema, York Cinemas
generates an unprecedented amount of traffic enhancing
your advertisement’s effectiveness. With advertising
streams across a wide range of areas, York Cinemas
generates the right amount of traffic needed to get your
business noticed. Whether you are a small business or a
large corporation, our marketing co-ordinators will help
set you up with the right package for your business.
The York Experience
• An incomparably immersive environment, with 50-foot
screens, surround sound, vivid digital/35mm projection and,
for a wide assortment of films, the added appeal of 3D
• No multi-tasking, web surfing, station switching, commercial
muting or time-shifting
• Ad impact scores among the highest for any medium
• Strong reach against the most desirable demographic
targets
• Ability to engage audience members throughout the
entire moviegoing experience, from film selection and ticket
purchase to high-impact in-lobby opportunities, sampling,
product activation, digital signage, on-screen exposure, online
at Yorkcinemas.com and, in print
• Multi-platform opportunities for custom content integration
If your advertising goes
unnoticed, everything else
is academic.
William Bernbach
Our Audience
The investment in multicultural marketing and campaigns
should not solely focus on special times of the year such as
Black History and South Asain Heritage months, but should
be a year-long ongoing programs that address a community’s
needs. We have said- “dedicate dollars to these communities
and the return will come with strong brand awareness and
support.” Now it seems that if marketers don’t see that the
mainstream is multicultural- your messages will fall short.
Clearly, it is becoming increasingly important to target multicultural communities. So as communicators – how are we
going to speak with these audiences? How are your messages
going to be adjusted to really resonate in the daily lives of
multicultural consumers? Some companies are well grounded
on this highway and have understood the importance of
adjusting their messaging for years. Examples include P&G,
General Mills, McDonalds and Verizon. But are most marketers
really ready?
Responded to indirect
adverising on site
36
%
Responded to direct advertising from preshow and
Web/Mobile
48
%
The ultimate goal of York Cinemas is to reach that multicultural audience. We create an amazing avenue for businesses to
advertise to the right demographic. We reach an alarming amount of multicultural customers who are exposed to multicultural content including a great deal of advertisements.
40%
93%
Of Final Screen Audience is Seated Prior To
Pre-Show Start
Of York Cinemas’ viewers are Multicultural
37%
Are More Likely to buy
products seen in Pre-Show
Digital Preshow
Today’s movie audiences expect to
be entertained from the
moment they arrive in their seats. York Cinema’s Pre-Show
grabs their immediate attention with a richly engaging mix
of movie trailers, interactive advertisements, and the latest
and greatest of South Asian Cinema. Advertising integrated
into the Pre-Show delivers exceptional results.
Pre-Show Formats
• Digital Pre-Show consists of a
lively mix of star profiles and interviews, showbiz news and trivia,
upcoming releases and advertising,
which delivers exceptional engagement and awareness results.
• A great opportunity to have your
Ad be part of the overall movie
going experience.
• Digital Pre-Show offers single
theatre coverage as well as regional and market –specific flexibility.
Digital Signage
Advertising using digital signage is a form of out-of-home advertising in which video content, advertisements, and/or messages may be displayed on digital signs with a common goal of delivering targeted messages, to specific locations and/or consumers, at specific times.
York Cinemas’ network of state-of-the-art, HD digital screens include installations above the box
offices and concession stands at key theatre locations, capturing moviegoers’ attention from the
moment they arrive.
Backlits
Grab moviegoers’ attention both before and after
the show with fully illuminated backlit posters situated
throughout high- traffic lobby spaces.
Stats That Matter
Pay attention to advertisements in movie theatres
75%
492 000
6000
Impressions per week
Video ads play per week at
York Cinemas
2 WEEKS
80 000
for businesses to see
return on investments
Monthly Visitors per month
at York Cinemas
Young Adults Aged
18-24 Visit Movie
Theatres At Least
Once a Week.
Magazine
Every month, multicultural Canadians count on York Cinemas Magazine to keep them connected to the movies and
their stars. No other magazine offers such in-depth coverage,
including exclusive interviews with A-list celebrities, casting
news,set visits, red-carpet fashions and showbiz updates from
Kollywood and beyond.
And, with 50 000 copies per month, distributed in-theatre, York
Cinemas Magazine is the number one choice to keep yourself
on track and up to date with all the latest Bollywood, Kollywood and Tollywood News.
Advertising in this Magazine would elevate your business to
another level, by allowing customers to take your advertisment home from the thearter.
Banners
Get noticed by placing your advertisment on a permanent
area in the theatre. With over 80 000 monthly visitors, advertising at our locations give your business the upper hand,
allowing you to effectively get the message across.
82%
of Movie Watchers,
aged between 18-24
are heavy internet users.
42%
Made a Purchase within 6
Months from the brand they
seen at a Movie Theater.
7%
Tweeted about Advertisments placed in theater
Website & Mobile
Page Skins
Content Sponsorships
Dominate theatre and movie detail pages with Page Skins
that integrate the Leaderboard, Big Box and surrounding page
background.
Ask about sponsorship or domination of special content and
microsites within Yorkcinemas.com
Ads can be incorporated into movie tickets purchased on-line.
York Cinemas Newsletters
Reach more than 26, 000 subscribers to York Cinemas enewsletters in English
Pre-Roll / Post-Roll
Geo-Targeting
Attach 15-second ads to movie trailers or other video content.
Offered with an adjacent Big Box unit, Pre- and Post-Rolls
deliver above-average click-through rates.
All York-Cinemas.com ad units can be targeted by suburbs in
the GTA
Online Ticketing Ad Placement
Mobile technology
continues to grow.
York Cinemas’
App allows your
business to be well
represented.
Download Now
Apple App Store
The Apple App Store was the first app distribution service which set the standard and continues to do so
for the other app distribution services, it opened on July 10, 2008, and as of January 2011, reported over 10
billion downloads. Until June 6, 2011, there are 425,000 third-party apps available, which are downloaded by
200 million iOS users.
BlackBerry App World
Apps for the BlackBerry mobile devices are available through the BlackBerry App World application distribution service. It opened in April 2009, and as of February 2011, was claiming the largest revenue per app:
$9,166.67 compared to $6,480.00 at the Apple App Store and $1,200 in the Android market. In July 2011, it
was reporting 3 million downloads per day and one billion total downloads.
Google Play
Google Play is an international online software store developed by Google for Android devices. It was
opened in October 2008. In October 2012, there were approximately 700,000 apps available for Android, and
the estimated number of applications downloaded from Google Play was 25 billion.
Call Us Now
115 York Blvd.
Richmond Hill, Canada
Ph. 905.707.3456
email: info@yorkcinemas.com
www.yorkcinemas.com