ocoee city commission

COMMUNITY REDEVELOPMENT AGENCY ANNUAL BUDGET MEETING
Ocoee Commission Chambers
150 North Lakeshore Drive
Ocoee, Florida
October 21, 2014
AGENDA
6:00 p.m.
CALL TO ORDER
I.
Roll Call and Determination of Quorum
II.
Public Comments
III.
Annual Designation of Board Chair and Vice Chair
IV.
Approval of Minutes of the May 20, 2014 Regular
CRA Board Meeting
V.
Review and Discussion of FY 2014—20154 Budget
VI.
Resolution adopting CRA Budget for FY 2014—2015
VII.
Board Member Comments
ADJOURNMENT
PLEASE NOTE: IN ACCORDANCE WITH FLORIDA STATUTES 286.0105: ANY PERSON WHO
DESIRES TO APPEAL ANY DECISION AT THIS MEETING WILL NEED A RECORD OF THE
PROCEEDINGS AND FOR THIS PURPOSE MAY NEED TO ENSURE THAT A VERBATIM RECORD
OF THE PROCEEDINGS IS MADE WHICH INCLUDES THE TESTIMONY AND EVIDENCE UPON
WHICH THE APPEAL IS BASED.
ALSO, IN ACCORDANCE WITH FLORIDA STATUTE 286.26: PERSONS WITH DISABILITIES
NEEDING ASSISTANCE TO PARTICIPATE IN ANY OF THESE PROCEEDINGS SHOULD CONTACT
THE OFFICE OF THE CITY CLERK, 150 N. LAKESHORE DRIVE, OCOEE, FL 34761, (407) 905 -3105
48 HOURS IN ADVANCE OF THE MEETING.
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CITY OF OCOEE, FLORIDA
COMMUNITY REDEVELOPMENT AGENCY
October 15, 2013
COMMUNITY REDEVELOPMENT AGENCY BOARD
Joel Keller
Commissioner and Chair
(407) 905-3112 office
(407) 470-7036 mobile
Carla Bell Johnson, AICP
(407) 836-5314 office
jkeller@ocoee.org
carla.johnson@ocfl.net
Orange County Board Member
and Vice Chair
S. Scott Vandergrift
Mayor
John Grogan
Commissioner
Rosemary Wilsen
Commissioner
Rusty Johnson
Commissioner
Ginger Corless, AICP, CPRP
Citizen Board Member
(407) 905-3112 office
(321) 947-2004 mobile
mayorscott@cfl.rr.com
(407) 905-3112 office
(407) 383-8252 mobile
jgrogan@ocoee.org
(407) 905-3112 office
407-948-2155 mobile
rwilsen@ocoee.org
(407) 905-3112 office
(407) 383-6755 mobile
rjohnson@ocoee.org
(407) 657-9210 office
(407) 616-5500 mobile
gcorless@tindaleoliver.com
Staff
Rob Frank
City Manager/Executive Director
Craig Shadrix
Assistant City Manager
Russ Wagner, AICP
CRA Administrator
(407) 905-3100 x 1500 office
(407) 509-2770 mobile
rfrank@ocoee.org
(407) 905-3100 x 1081 office
(407) 427-8702 mobile
craig.shadrix@ocoee.org
(407) 905-3100 x 1016 office
(407) 405-4060 mobile
rwagner@ocoee.org
Legal Counsel
Scott A. Cookson, Esq.
Shuffield, Lowman & Wilson, PA
(407) 581-9800
(407) 581-9801
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scookson@shuffieldlowman.com
COMMUNITY REDEVELOPMENT AGENCY BOARD MEETING
Ocoee Commission Chambers
150 North Lakeshore Drive
Ocoee, Florida
May 20, 2014
I.
MINUTES
6:00 p.m.
CALL TO ORDER: ROLL CALL AND DETERMINATION OF QUORUM
CRA Chairman Keller called the Community Redevelopment Agency Board together at 6:00
p.m. in the Commission Chambers of City Hall. City Clerk Eikenberry called roll and declared
a quorum present.
Roll Call: Chairman Keller, Member Grogan, Member Wilsen, Vice Chair C. Johnson, Member
Vandergrift (arrived 6:25 p.m.), Member R. Johnson, Member Corless (absent)
Also Present: City Manager Frank, City Attorney Cookson, City Clerk Eikenberry, CRA
Administrator Russ Wagner and Assistant City Manager Shadrix.
II.
PUBLIC COMMENTS - none
III.
APPROVAL OF MINUTES OF THE OCTOBER 15, 2013
BOARD MEETING
REGULAR CRA
Member Wilsen made a motion to approve the minutes fo the October 15, 2013,
CRA board meeting as presented by staff. Member Grogan seconded. Motion
carried 5-0, with Member Vandergrift and Member Corless absent.
IV.
TARGET AREAS UPDATE
CRA Administrator Russ Wagner said he would update the Board on activities that they have
been undertaking. He noted that there was a meeting in January regarding the Tri-City
Economic Development Study and all CRA members were in attendance; he included in their
packet the presentation that was given at that meeting.
A. Target Area One
Mr. Wagner said they have been working through the legal issues on the Colony Plaza. They
have been more focused on this and should have some specific developments over the next
few months. He noted that in this target area, especially along Maguire, businesses such as
Rusteak, That One Place, Joes Pizza, Twisty Treat are going strong, so there is a latent
demand for business in that area and it is important that we keep our eyes on it. One of the
main projects to stimulate that growth is the extension of Old Winter Garden Road and the
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connecting road back to State Road 50. We are continuing to get the project on the MetroPlan
priority list and we think this one has a pretty good chance. The movie theater has tried to
buy some right of way for Old Winter Garden Road, unfortunately the adjoining property
owner only wants to sell his entire property and not just the right of way. The activity has
been such that there is becoming a parking problem in the area, which is good news and bad
news, but it shows we have a viable commercial area of development down there. There is an
apartment complex that is getting ready to build just outside of the CRA, south of the turnpike
on Maguire; the good news is that they will put in the southbound right turn lane on Maguire
coming from the bridge down to Old Winter Garden Road. This will eliminate some of the
traffic back up. The State Road 50 project will go to bid in November, and it looks like it will
be set to go after the first of the year. It is a three year project that will be a lot of disruption
as there is utility relocations, etc. We are working with them on Maguire Road improvements
leading to SR50. This project is going to have LED lighting, the first project in the state with
the new technology. It will make that corridor look bright and different from the other areas.
We will be adding landscaping, etc. This should stimulate growth in all of the target areas, but
particularly Target Area #1. We are working with Winter Garden; they are doing a feasibility
study to encourage the development of a large hotel near SR 429. We will be on their review
committee as a cooperative venture to see how the hotel relates to starting work on an event
center in Ocoee.
B. Target Area Two
CRA Administrator Wagner said the West Orange Times did an article on the City Center
in the Lake Bennett area that made it look like it was going to start right away. There have
been several interested developers in the property around Lake Bennett. The residential
developer is interested in the remainder of the property on the east. The residential property
looks particularly solid. We could work out the extension of Maine Street as it relates to these
projects. They are talking about structured parking and some participation from the City or the
CRA on that. They are looking at a hotel and possible event center.
Member Vandergrift arrived at 6:22 p.m.
Assistant City Manager Shadrix said there are some various serious players that have been
talking to the City about developing this area. They are jockeying for position; this is
anticipated to be a project similar to Mizner Park. It is very dense, very urban area, and has a
lot of potential. We are getting into serious financial discussions at this time. We are seeing a
mixture of housing types come together (apartments, townhomes, bungalows, single family)
as well as a half million square feet of retail and non-residential uses which has been proven
to make a project very successful. It has not risen to the level to bring it before the CRA
Board or the Commission yet, but we hope to see it happen the next year. This is the type of
development that we had been hoping for Target Area #2
Mr. Wagner stated that the reason a developer can come in and talk to us about this is
because of the overlay plan that the board put into effect 2-3 years ago. We took advantage of
the down time to put some of the plans together and now we are starting to see developers
take interest because those entitlements are in place.
Member Wilsen asked if they are adding parking. Mr. Wagner stated that he does not think
there are any plans for that now, but that will be reviewed when the plans are submitted.
Commissioner Johnson added that parking is terrible there right now, they need to add
parking. Mr. Wagner said he will pass that along and make sure it is looked at during the
permitting process.
CRA Meeting 5-20-2014
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C. Target Area Three
Mr. Wagner showed plans for the Health Central expansion plan. Plans are at the state level
for review. It appears that this project is going to move forward and we hope to see them
come in in the next few months for permits. Health Central has improved their quality of care
and it was recently voted one of the Top 10 most beautiful hospitals in the United States. He
noted that Commissioner Wilsen was recently appointed to the West Orange Health Care
District Board. This group actually owned and ran Health Central and eventually sold out to
Orlando Health. As a result of that, they will be getting 180 million dollars over the next 15
years to buy it back from the health care district. Staff has been involved with the WO Health
Care District; we have gone to strategic planning meetings. They have a lot of money to
spend on health care initiatives over the next 15 years. The City has been interested in tapping
into some of the money for health related projects. We submitted a grant for an exercise
fitness park. He described how FDOT is working with us to turn land over the City that will
be left over from the Highway 50 project to create this park. They are helping reduce the size
of the retention pond and creating a walking park around the perimeter of the land and adding
small bump out areas where there would be exercise stations/equipment. The idea of fitness
parks has become a national project; the Trust for Public Lands, the American Planning
Association, the Urban Land Institute, the Center for Disease Control, and many other public
agencies are very much in support of them. We are underway with a conceptual design for
this area. The next time we go to the West Orange Health Care District we are going to have a
specific plan for them and document to them why this will be a great addition to the
community. He also felt that the Health Care District may be able to help with other trails in
the CRA Plan.
V.
TRI-CITIES PARTNERSHIP
CRA Administrator Wagner said that all of the CRA Board members attended the meeting
in January 13, 2014. The main thrust of the Partnership is to get our information out to
prospective businesses, retailers, restaurants, and even residents, to improve the economy of
the area. He showed a chart where we benchmarked our tri-city area against other areas such
as Orlando, Palm Bay, and Gainesville. He noted that our demographics are much better than
many other areas such as the median household income. We are higher than all those other
areas and that captures the attention of potential business. We are in the process of the final
review of the Strategic Analysis be prepared by Mr. Angelou. He will identify the best
practices for us to attract target industries. After that, we will work into the marketing and
branding, and most importantly create a great website. This is what site selectors use to locate
business. We can draw on that and use it for Ocoee specifically. The CRA supports and
contributes to the Tri-City Partnership, we contributed $20,000 last year and probably will be
requested to do the same in the coming year.
Mr. Wagner said that Ocoee is working on an Interchange Master Plan with the City of
Winter Garden. Apopka was going to be included but had to move quickly on their own due
to their hospital project. The Plan will include a lot of the old downtown area and come up
with an overlay plan similar to what we did for the CRA Target Areas. It will set up standards
and entitlements as well as a capital plan that we can all follow. It will encourage business to
move into these areas and redevelop. Assistant City Manager Shadrix said we have been
fortunate to work with Representative Bracey, Senator Gardner, and our lobbyist Gray
Robinson, to get an appropriation through the process in Tallahassee to fund a portion of this
CRA Meeting 5-20-2014
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Interchange Plan and it has received a lot of positive support. We have taken steps with the
Tri City Partnership that will help to do things that are groundbreaking such as unified
permitting, etc. If an industry is looking to relocate 300-500 jobs and need Class A space,
they want to come into the corridor and know there is shovel ready properties with the
appropriate infrastructure such as high speed cable, water and sewer lines. The study area will
affect both downtown areas, Ocoee and Winter Garden. We have received report from the
Governor’s office as they also have an interest in bringing jobs to Florida.
VI.
ADMINISTRATIVE ACTIVITIES
CRA Administrator Wagner said one of the things Mr. Angelou advised what that each City
has to have a very good, user-friendly economic development website. He is in the process of
migrating information over to the www.ocoeecra.com website. He said the web master is
currently finishing up loading information; however the board members should look it over in
a few days to see it. He noted that compared to a lot of CRAs in the state, we are a lot farther
along in this regard. He said the will be sending the Annual Report that we are required to
create under state statute. It is a summary of everything that happened a year ago, so the
numbers will be things they have already seen.
Mr. Wagner said all the signs are up except the Clarcona which is going up next week, and
the FDOT signs which will be up in the next month or two. The delay right now is working
with FDOT for nine months trying to get the approval permit. It is a new process and taking
an exceptionally long time, but we will work through it and get it done.
VII.
BOARD MEMBER COMMENTS
Member Grogan-none
Member Wilsen-noted that she is looking at the website and she likes the vibrant colors.
Member C. Johnson-stated she enjoys having more meetings and getting updates and looks
forward to seeing the website completed.
Member Vandergrift asked what they will be doing with the crepe myrtles at Health Central;
they are a rare type and need to be protected. Assistant City Manager Shadrix said we have
not seen their plans yet, but that will be duly noted for those reviewing the landscape plan.
Member R. Johnson- said the entryway sign on White Road is blocked by a speed limit sign,
we need to see about getting that moved.
Member Keller – asked if the City needs to consider extra money in the CRA budget for
marketing. Mr. Wagner stated that one thing he did not mention was the banner replacement
program because all of the banners along Highway 50 will come down during the construction.
Member Keller said that is fine, but that is only within the city and he is frustrated that we have
not been seen by enough people across the county so that they can consider Ocoee as a
destination for conferences, business potential, etc. Assistant City Manager Shadrix said he
has attended the International Council of Shopping Centers (ICSC) along with Member R.
Johnson, as well as the West Oaks Mall people. We have put a lot of effort into marketing
materials for various people out there, such as Madison Marquette is out there marketing for
Target Area #2, the prospective city center project. If the Board would like to give them
direction, they could lead a delegation out there and set up a booth and have a municipal area
marketing with booths. One of the key things that will inform that is having the data that Russ
CRA Meeting 5-20-2014
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mentioned for the website on projects that are shown ready and existing projects. We did a
specific two gigabyte thumb drive and we received many compliments on that. ICSC did not
have a lot of appointments set up this year. In years past they gave you a limited amount of time
to come in and make your pitch, and if you peak their interest, they may get back to you. He
noted it was similar to speed dating. He said he hoped this year they will have a submittal for the
city center project and some positives for the mall. It would be beneficial to go back there again.
Member R. Johnson said we can advertise in business journals, etc. but he feels that we need to
put our strongest marketing energy into the tri county area first. Mr. Wagner said the Tri-City
Partnership will create a big enough market area to get more people interested. You have to be a
big enough area to capture their attention, and then you can get them to look at your specific
areas. That is why he feels the marketing, branding website via the Tri-City Partnership is the
most important tool that we will have. He gave an example of the City of Orlando sending a
delegation east and found no one was aware the City of Orlando even had a downtown, it is just
theme parks to them. The Mayor has now assigned a task force to do a marketing effort just to
make people aware that Orlando had a downtown.
ADJOURNMENT
The meeting adjourned at 6:59 p.m.
APPROVED:
Attest:
____________________________
Beth Eikenberry, Secretary
CRA Meeting 5-20-2014
_____________________________
Joel Keller, Chair
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MEMORANDUM
To:
From:
Date:
Re:
Ocoee Community Redevelopment Agency Board
Russ Wagner, AICP, CRA Administrator
October 15, 2014
Budget Message for Fiscal Year 2014-15
Staff is pleased to present the 2014-15 Ocoee Community Redevelopment Agency
Budget Package for your review and consideration. Our format will be simpler this year
by utilizing this Budget Message to summarize past and proposed activities in one
document. From a financial standpoint, the carry-over amount from last year is smaller,
but revenues have increased slightly with the result being a budget approximately 8%
less than last year.
The Community Redevelopment Agency accomplished a majority of the activities we
set out to pursue during the past year, including various planning, marketing, economic
development, and capital project activities. Again, a reduced source of funding
limited our focus to primarily administrative activities as opposed to large scale
endeavors. As always, the goals of the CRA are complementary to those of the
community-at-large, so staff efforts contribute to the development and redevelopment
of the broader community.
During the past year, much more interest was shown by developers in the CRA, and
several new businesses were established or are currently under construction. For the
most part, City staff has fielded this increase in developer interest with a balance of
promotion and pragmatism. Ultimately, the City has to ensure positive economic
development benefits for the community as a whole while maintaining a level of
principled growth consistent with our redevelopment and overlay plans. A further
strengthening of the economy should benefit the City in the coming year as more
serious development proposals are anticipated to surface.
The following summaries highlight the major activities undertaken on behalf of the CRA:
PLANNING ACTIVITIES SUMMARY
Multi-Modal Mobility Plan – Some final technical and comprehensive planning
efforts were completed to totally finalize this project. This study will continue to
form the basis for all future transportation improvements to be accomplished
within the CRA.
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Joint Interchange Master Plan - Winter Garden and the City of Ocoee have
moved forward on this project to develop a comprehensive vision and capital
improvements program for the areas surrounding three interchanges along SR
429; at SR 50, Franklin/Plant Streets, and West Road.
With the help of
Representative Randolf Bracy, a $100,000 State Grant was awarded to the City
to help undertake this planning activity. The CRA will also help fund this effort
through its contributions of $20,000 to the Tri-Cities Partnership. It is anticipated
that the CRA Board will have significant opportunity for input into this planning
effort as it rolls out over the next year.
Revelopment Plan Update – Some preliminary effort was undertaken on this
project to identify expanded marketing activities that could be undertaken by
the CRA as well as further Incorporation of the overlay plans. Negotiations with
Orange County on these matters as well as assimilation of enclave properties
into the CRA boundaries were put on hold until some other pressing City/County
negotiations could play out. This effort will start up anew this coming budget
year to create a more contemporary CRA plan.
ECONOMIC DEVELOPMENT ACTIVITIES SUMMARY
Tri-Cities Partnership – During the past year, AngelouEconomics completed the
remainder of the Economic Development Strategic Plan and presented major
findings at a large stakeholder meeting held at the University of Florida IFAS
Center. A final Executive Summary of the Strategic Recommendations was
completed which will inform stakeholders and prospective businesses regarding
economic development opportunities in the Tri-Cities region.
One of the major recommendations of the plan was to initiate detailed planning
at major interchanges along the SR 429 corridor. As a result, Apopka initiated a
Special Area Plan near the Ocoee-Apopka interchange to assist with visioning
for the future relocation of Florida Hospital. Ocoee and Winter Garden are jointly
initiating planning at three interchanges at SR 50, Franklin/Plant Streets and West
Road. A $100,000 State grant will aid in this process, and significant public input
will be solicited as part of this effort which is anticipated to get underway within
the next several weeks and continue throughout the year.
Once this effort is significantly underway, it is anticipated that a
marketing/branding campaign can be initiated which will reach out to
nationwide business site selectors.
Rail Service – The $20 million upgrade of the Florida Central Railroad System in
Lake and Orange Counties was completed during the past budget year. Even
though the Ocoee CRA didn’t contribute financially to this project, staff was
directly involved in the initial negotiations with other local governments and
helped monitor the work undertaken in the Ocoee sector. The upgrade of this
line should expand economic opportunities within the area by being able to
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offer high quality rail service. The upgrade also permits use of the line for
passenger service in the future and excursion train events, one of which was
organized during the past year in partnership with Winter Garden as part of a
cultural event.
Regional Event Center – The need for a regional event center and convention
hotel to serve the Tri-City area was discussed as part of the Economic
Development Study and incorporated as one of multiple action items that
should be pursued to attract more businesses to the area. The results of the
Ocoee Even Center Feasibility Study were shared with the consultant hired to
investigate a possible hotel for Winter Garden. It is hoped that this project will be
incorporated as part of the Interchange Master Plan to facilitate a broader
attraction of corporate interest in the community which has recently started to
occur.
West Oaks Mall – Even though the mall is not contained within the CRA, its
influence on other activity along the FiftyWest Corridor cannot be denied.
During the past year the mall owners reached out to the community to solicit
input on how to make the shopping center a more viable option for local
residents. A number of Chamber of Commerce events were held to improve
awareness and some special events were sponsored to increase foot traffic. The
former Toy-R-Us store was leased by a new Top Gun Cheerleading School to help
fill up vacant space along the SR 50 corridor. Staff will continue to work with the
new owners over the current year to encourage a heightened amount of
activity and redeployment of facilities.
Economic Development Marketing – Staff continues to place a high emphasis on
keeping abreast of current trends throughout the State by participating in events
sponsored by the Florida Redevelopment Association, the Florida Chapter of the
American Planning Association, the Florida Economic Development Council, as
well the Chamber of Commerce, the International Council of Shopping Centers,
the Urban Land Institute, and the Metro Orlando Economic Development
Commission. A number of the marketing initiatives and economic development
approaches promoted by these organizations have been and will continue to
be incorporated into CRA activities to help expand our attempts to reach out to
new businesses, including setting up marketing booths at local ICSC and retailer
conferences and placing ads in local, state, and national publications..
MARKETING ACTIVITIES
CRA Emblem – During the past year, the new passionflower emblem adopted
from the CRA was incorporated in a wide variety of ways to further its marketing
value. This included placement on vehicles, street signs, shirts, hats, stationery,
and signage as well as other printed materials. The use of this new, progressive
graphic will be expanded further during the coming year to better define a
more contemporary image for the entire community.
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CRA Website – Significant upgrades to the CRA website were undertaken to
expand content to attract national business site selectors. Attendance at an
FEDC internet marketing training seminar during the past year resulted in being
able to effectively utilize many current techniques as part of the website format.
Direct links to the iShopOcoee website and Tri-Cities website were included as
well as media content. During the coming year, more emphasis will be placed
on creating a more pronounced economic development menu of information
and working with technical consultants who can increase the use of social
media such as blogs, Facebook, Twitter and LinkedIn to attract developers and
business site selectors to the website.
CRA Banners – The replacement banners along SR 50 and Old Winter Garden
Road installed late last budget year have performed extremely well.
Unfortunately, beginning in early 2015, the banners situated at intersections
along SR 50 will need to be removed to accommodate the FDOT expansion
program. As a result, a new initiative has been planned to install new banners
within City rights-of-way just outside of the SR 50 rights-of-way. These new
banners will highlight FiftyWest branding to promote a commonality of place
along the corridor. Banners may also be added later at major entrances to
businesses along the SR 50 corridor to better define access points during the
three year construction process.
Community Promotions – The CRA once again contributed to the annual
Founder’s Day and CENFLO events to help stimulate community involvement
and image. During the coming year these sponsorships will continue, although
some additional funds are allocated to new community events that may be
sponsored directly by the CRA to occur within the SR 50 corridor such as outdoor
music/food fests for local business owners and residents.
iShopOcoee Program – Staff is currently working on the final details of a mobile
app for the iShopOcoee.com website. One of the limitations of the current
website is that users may find it difficult to navigate on their phones and iPads to
find information about local businesses. Once the app is up and running, we
hope to market its use via the new City of Ocoee website and to reach out
again to test it with local businesses as part of an expanded FiftyWest marketing
campaign.
Video Marketing – Staff is currently working with a local vendor associated with
the West Orange Cinema to produce a 30 second pre-screen ad promoting
FiftyWest businesses. This form of marketing is an effective way to not only
encourage local residents to support local businesses, but also exposes the
business attributes of the community to the many non-residents who attend
movies at our very popular local theater. As an image builder, the video can
showcase the best Ocoee has to offer in a format that is contemporary and
appealing to a wide range of attendees.
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Art in Public Places – Currently looming large in community redevelopment
activities is a push to incorporate art into the redevelopment process. While
public art has always been a popular venture for larger communities, the past
few years have seen a significant expansion of this interest in a wider range of
communities due to improving economics and changing demographics. Many
communities are pursuing public art projects of many types to add to the
corporate image to attract residents and new businesses while expanding local
opportunities for community involvement in a fun and stimulating manner. This
years’ budget has a specific $30,000 allocation reserved to pursue public art
activities within the CRA which is anticipated to include a public outreach
program to local artists to compete for placement of art for public recognition.
Some cooperative activities with existing art organizations in Winter Garden may
be helpful to stimulate broader recognition and business sponsorship assistance
to heighten impact of this endeavor.
PROJECT ACTIVITIES
Target Area One / Colony Plaza – Further research was conducted to ascertain
any additional lease approaches which could be pursued to better position the
Colony Plaza site for development. A number of developers came in to discuss
various projects with the City ranging from apartments to restaurants to gas
stations. Most of these proposals were inconsistent with the Target Area One
Overlay Plan, however, a recent submittal shows promise, and staff will work with
the developer to encourage creation of a project befitting our vision.
Additionally, we will seek to get the old Colony site and gas station cleaned up
and possibly utilized for some form of temporary public events to draw interest to
the area.
Target Area Two / Lake Bennet – Several significant development proposals were
brought to City staff for preliminary review during the past year including high
density residential and mixed use projects. Despite focused City discussion to
move these projects forward, various issues prevented the developments from
moving ahead. Given the City investment in the Maine Street Extension and
utility upgrades throughout the area, this prime location will undoubtedly attract
further serious development proposals as the economy improves.
Target Area Three / Health Central Hospital - As has been reported in previous
years, the hospital has anticipated adding a new emergency wing for some
time. During recent weeks, it appears that most permitting issues have been
resolved at the State level and plans are expected to be submitted to the City
for review shortly. Other planning at Health Central includes an expansion of an
actual bed tower to augment classical hospital operations.
FDOT / SR 50 Widening – Staff has continued to meet regularly with FDOT staff on
both the current bridge construction project over Lake Lotta as well as on the
widening project from SR 429 to the West Oaks Mall. This project is set to
commence after the first of the year and be under construction for three years.
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FiftyWest Development – The new Wendy’s Restaurant was completed during the
past year and a new Paws & Play Dog Kennel commenced construction.
Several potential projects were discussed with developers such as drugstores,
gas stations, restaurants and residential projects at various locations along the
corridor. Some fo these projects could require major redevelopment of existing
properties, and staff expects many more projects to commence in the next year.
Ocoee Bridge Sign – A project that is of great interest but which has had
difficulty getting underway is finally moving closer to fruition. A proposal to place
the sign in the median in the center of the bridge has alleviated most of the
potential liability issues, and the sign company has finally created a conceptual
design and is in the process of getting the design reviewed by a structural
engineer. According, the feasibility of moving ahead with this marketing venue
will be known in the next few weeks.
Gateway Signs – The 15’ tall gateway sign at SR 50 and SR 429 was installed, and
the SR 50 at Good Homes Road sign continued on its cumbersome FDOT
permitting path throughout the entirety of last year. Plans for this sign have finally
been approved locally and sent to Tallahassee for approval. It is still unknown
how long it will be before this sign is installed.
Ocoee Wellness Park – Staff is working with AECOM to develop a conceptual
plan for the stormwater park south of SR 50 along Bluford Avenue. This is the land
that will be deeded over to the City by FDOT once they construct a stormwater
management pond for the SR 50 widening project. The conceptual plan will be
used as a marketing tool to seek funds from various sources to construct a fitness
course around the pond to promote healthy communities. A primary source of
funding will be sought from the West Orange Healthcare District as a grant.
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CITY OF OCOEE
FISCAL YEAR 2013-2014
ANNUAL BUDGET WORKBOOK
REVENUE
REVENUE
FY 10-11
FY 11-12
FY 12-13
FY 13-14
FY 13-14
FY 14-15
DESCRIPTION
ACTUAL
ACTUAL
ACTUAL
BUDGETED
PROJECTED
PROPOSED
300000
Beginning Cash Balance
Total
629,345
513,274
271,534
182,846
166,873
139,210
629,345
513,274
271,534
182,846
166,873
139,210
Property Taxes
Property Ta
311100
Contributions - City
210,295
153,344
109,573
119,865
119,868
127,940
311100
Contributions - County
147,415
111,438
78,665
91,875
89,884
100,650
357,710
264,782
188,238
211,740
209,752
228,590
Total
Miscellaneous Revenue
Miscellaneous R
361100
Interest Earnings
360000
Miscellaneous Revenue
Total
Total CRA Fund Revenues
1,460
362
262
244
190
200
0
68
0
0
0
0
1,460
430
262
244
190
200
988,514
778,485
460,034
394,830
376,815
368,000
5-1
CITY OF OCOEE
FISCAL YEAR 2013-2014
ANNUAL BUDGET WORKBOOK
EXPENDITURES
MAJOR
FY 11-12
FY 12-13
FY 13-14
EXPENSES
FY 14-15
CLASSIFICATION
ACTUAL
ACTUAL
BUDGET
AS OF 9/30/14
PROPOSED
PERSONNEL SERVICES
1200 Regular Salaries
0
10249.88
0
0
0
1400 Overtime Pay
0
0
0
0
0
2100 FICA Taxes
0
787.94
0
0
0
0
11037.82
0
0
0
Total Personnel Services
OPERATING EXPENSES
3101 Legal Expense
5,536
4,311
15,000
3,573
5,000
0
0
5,000
0
0
3128 Professional Service/Other
25,574
7,805
20,000
7,680
10,000
3400 Contractual Services
21,000
13,516
10,000
7,436
10,000
4000 Travel Expense
806
491
1,500
912
1,250
4100 Telephone Expense
770
1,328
750
235
750
4200 Postage and Freight
17
6
200
13
100
292
278
150
0
150
0
0
500
123
500
4700 Printing and Binding
1,239
1,737
1,300
0
700
4800 Newsletter Expense
0
0
1,000
0
500
4900 Reserve for Contingency
0
0
0
0
0
4901 Administration Legal Ads
82
115
350
113
250
4902 Miscellaneous Expense
0
694
324
425
350
5100 Office Supplies
0
98
300
70
200
324
591
750
194
500
0
0
0
0
0
386
7,938
5,500
1,395
2,500
39
53
200
33
100
604
430
402
0
500
0
30
124
124
150
1,561
2,033
22,280
22,073
22,250
50
1,435
1,200
411
1,250
10,946
8,476
15,000
10,000
15,000
280
3,361
8,000
0
11,000
69,505
54,725
109,830
54,809
83,000
3102 Engineering Expense
4501 Auto Liability Insurance
4605 Vehicle Parts and Repairs
5200 POL Supplies
5201 Uniforms
5202 Operating Supplies
5216 Copying Expense
5235 Computer Equipment/Software
5401 Books/Subscriptions
5402 Professional Dues
5405 Training Expense
8200 Community Promotion
8205 Public Relations Development
Total Operating Expenses
6-1
CITY OF OCOEE
FISCAL YEAR 2013-2014
ANNUAL BUDGET WORKBOOK
EXPENDITURES
MAJOR
FY 11-12
FY 12-13
FY 13-14
EXPENSES
FY 14-15
CLASSIFICATION
ACTUAL
ACTUAL
BUDGET
AS OF 9/30/14
PROPOSED
CAPITAL OUTLAY
6100 Land Purchases
0
0
0
0
0
284,656
67,730
120,000
7,030
120,000
284,656
67,730
120,000
7,030
120,000
152,789
159,668
165,000
149,429
165,000
Total Transfers Out
152,789
159,668
165,000
149,429
165,000
Total Expenditures
506,950
293,161
394,830
211,268
368,000
6302 Capital Improvements
Total Capital Outlay
TRANSFERS OUT
9000 Transfers Out
6-2
EXHIBIT “A”
OCOEE COMMUNITY REDEVELOPMENT AGENCY
FY 2014 – 15 PROPOSED BUDGET DETAIL
3101 Legal Expense - $5,000

Legal costs are planned to decrease from last year’s budget due to reduced Colony Plaza
legal costs and limited capital projects.
3128 Professional Services / Other - $10,000

The total allocation includes funds to support annual design, marketing and graphics
services. This year continued emphasis will be placed on promotional materials for
FiftyWest and advertising for the business district.
3400 Contractual Services - $10,000

Provides funds for iShopOcoee software contract and site maintenance services, installation
services for marketing materials and presentational displays, and expanded technical
economic marketing services.
4000 Travel Expense - $1,250
4100 Telephone Expense - $750
4200 Postage and Freight - $100
4501 Auto Liability Insurance - $150
4605 Vehicle Parts and Repairs - $500

Provides funds adequate to cover historical administrative requirements to operate the
agency.
4700 Printing and Binding - $700
4800 Newsletter Expense - $500

Provides funds for outside printing of overlay plans, documents and marketing materials
distributed to the public.
4901 Administrative Legal Ads- $250
4902 Miscellaneous Expense - $350
5100 Office Supplies - $200
5200 POL Supplies- $500

Provides funds adequate to cover historical administrative requirements necessary to
operate the Agency.
5202 Operating Supplies - $2,500

Provides funds for daily operation needs plus an allocation of approximately $1,500 for news
letters and meeting expenses with local businesses related to S.R. 50 widening issues.
7-1
5216 Copying Expense - $100
5235 Computer Equipment/Software - $500
5405 Training Expense - $1,250

Provides funds adequate to cover historical administrative requirements necessary to
operate the agency
5402 Professional Dues - $22,250

Provides funds for staff memberships in various professional organizations plus a $20,000
contribution to the Tri-Cities Partnership to help market and plan interchange areas for the
CRA as part of a regional effort.
8200 Community Promotions - $15,000

Provides funding for sponsorship of local events such as CENFLO and Founders Day, as
well as funding for new CRA FiftyWest special events for business owners and residents.
8205 Public Relations Development - $11,000

Provides funds for a variety of expanded promotional activities designed to broaden CRA
awareness including participation at the national and local ICSC conferences, business
promotional programs, and specialty public relations activities including video media
program development at the West Orange Cinema.
6302 Capital Improvements - $120,000

A carry-over allocation of approximately $10,000 is included for fabrication and installation of
Updated Street Signs with the new City/CRA logo throughout the district.

A carry-over allocation of approximately $50,000 is included to construct and install a new
lighted Ocoee Identification Sign on the Maguire Road Bridge over the Florida Turnpike to
better market the CRA.

A carry-over allocation of approximately $20,000 is included to fabricate and install
“FiftyWest” Business Signs on north/south roadways and at business entrances within the
CRA to better brand the area and help locate businesses during the reconstruction of S.R.
50.

An allocation of approximately $30,000 is included to promote and install various types of
Public Art Projects to better define a cultural character for the corridor and heighten visitors’
impression of the CRA and City.

An allocation of approximately $10,000 is included to begin design and installation of initial
Wayfinding Signs in the CRA alongside roads leading to SR 50.
9000 Transfers Out - $165,000

Provides an allocation to the General Fund to cover proportionate employee services costs
for the CRA Administrator and Assistant City Manager.
7-2
8-1
CRA RESOLUTION NO. 2014-001
A RESOLUTION OF THE OCOEE COMMUNITY
REDEVELOPMENT AGENCY ADOPTING A BUDGET
FOR FISCAL YEAR
2014-2015; PROVIDING FOR
BUDGET ADJUSTMENTS AND THE APPROPRIATION
OF
FUNDS;
PROVIDING
FOR
SEVERABILITY;
PROVIDING AN EFFECTIVE DATE.
WHEREAS, the Ocoee Community Redevelopment Agency (the “CRA”) was
created pursuant to Part III, Chapter 163, Florida Statutes, and Ordinance No. 2006-007 of the
City of Ocoee, Florida; and
WHEREAS, the CRA is a dependent special district under Chapter 189, Florida
Statutes, known as the Uniform Special District Accountability Act (the “Special District Act”);
and
WHEREAS, the Special District Act requires all special districts, including
dependent special districts, such as the CRA, to adopt a budget for each fiscal year by resolution.
NOW, THEREFORE, BE IT RESOLVED BY THE OCOEE COMMUNITY
REDEVELOPMENT AGENCY, AS FOLLOWS:
SECTION 1. Authority. The CRA has the authority to adopt this Resolution
pursuant to the Special District Act.
SECTION 2. Adoption of Budget. The governing body of the CRA does
hereby approve and adopt a budget for the CRA for Fiscal Year 2014-2015. A copy of the
budget is attached hereto as Exhibit “A” and incorporated herein by reference.
9-1
SECTION 3. Budget Adjustments. As of the date of adoption of the Budget
for Fiscal Year 2014-2015, the governing body of the CRA may not have received the final
calculations regarding tax increment revenues and/or carried forward monies to be deposited into
the Community Redevelopment Trust Fund for the Community Redevelopment Area which will
be available for use by the CRA for Fiscal Year 2014-2015. Accordingly, the governing body of
the CRA does hereby direct that tax increment revenues received and/or monies carried forward
in excess of the projected budgeted revenues be allocated to the 4900 Reserve for Contingency
line item as set forth in Exhibit “A” and that any shortfalls in the projected budgeted tax
increment revenues and/or monies carried forward be deducted from the 4900 Reserve for
Contingency line item as set forth in Exhibit ”A”. The Executive Director of the CRA is hereby
authorized to administratively make any adjustments to the budget which may be required to
implement the provisions of this section.
SECTION 4. Appropriations. There are hereby expressly appropriated out of
anticipated revenues all funds and monies necessary to meet the appropriations stipulated by and
in the attached budget.
SECTION 5. Severability. If any section, subsection, sentence, clause, phrase
or portion of this Resolution is for any reason held invalid or unconstitutional by any court of
competent jurisdiction, such portion shall be deemed a separate, distinct and independent
provision and such holding shall not affect the validity of the remaining portion hereto.
SECTION 6.
Effective Date.
This Resolution shall become effective
immediately upon passage and adoption, and the budget adopted and approved by this
Resolution shall be effective as of October 1, 2014.
9-2
PASSED AND ADOPTED this ____of October, 2014.
APPROVED:
ATTEST:
OCOEE COMMUNITY
REDEVELOPMENT AGENCY
___________________________
Beth Eikenberry, Secretary
___________________________
, Chair
(SEAL)
FOR USE AND RELIANCE ONLY
BY THE OCOEE COMMUNITY
REDEVELOPMENT AGENCY,
APPROVED AS TO FORM AND LEGALITY
This ____day of October, 2014.
SHUFFIELD, LOWMAN & WILSON, PA
By:_____________________________
Counsel
9-3