celebrating joy - BCN

CELEBRATING JOY
XMAS PROMO 2016
OUR GIFT FOR YOUR CHRISTMAS PRESENTATION
a Burda company
COMPLETE WITH GLITTER AND GLAMOUR
WE PRESENT YOUR PRODUCT IN A CHRISTMAS SETTING WITHIN THE
BRAND WORLD OF HUBERT BURDA MEDIA
BUNTE 48/15
packshot
presentations 2015
Lisa 49/15
CHIP || CHIP FOTO-VIDEO 01/16
2
BCN Burda Community Network GmbH
a Burda company
DEADLINES AND PRICES
20%
USING YOUR DELIVERED PHOTO AND TEXT MATERIAL,
WE INTEGRATE YOU INTO THE CHRISTMAS PROMOTION
Title
Issue
On sale
as of
24.11.2016
XMAS
discount1
AD2
1/1 in euros
1/2 in euros
1/4 in euros
18.10.2016
29,880
18,640
––
BUNTE
48/16
CHIP digital-imaging combo
(CHIP & CHIP FOTO-VIDEO)3
01/17
02.12.2016
07.12.2016
21.10.2016
22,040
11,576
6,064
DONNA
12/16
02.11.2016
15.09.2016
17,640
12,080
––
FOCUS
50/16
10.12.2016
27.10.2016
43,600
27,096
––
FREUNDIN
25/16
16.11.2016
25.09.2016
32,080
20,992
––
INSTYLE
12/16
22.11.2016
16.09.2016
26,960
16,080
––
49/16
30.11.2016
24.10.2016
14,692
10,284
––
2,000
1,800
1,200
LISA
CREATION COSTS,
PER AD4
The 20% XMAS discount has already been deducted from the displayed prices.
The special XMAS prices shown will be apportioned to annual sales, discountably and
constituting a discount.
2 Ad deadline is also the date for delivery of production materials. What we need:
packshots in printable resolution and press releases (see page 7).
3 CHIP titles are only bookable as a CHIP digital-imaging combo, in a package.
4 Creation costs are understood to be net/net/net and do not constitute a discount.
All prices are understood to be exclusive of VAT.
1
−
−
−
The 20% XMAS discount is valid for all XMAS PROMOTION
ads, regardless of title(s) chosen.
A competitor exclusion on a page spread is possible for a
Christmas promotion of three or more pages.
We regret that requests regarding where in the magazine
the ad will be placed cannot be considered.
We’d be happy to create XMAS offers for other titles in our portfolio.
If interested, please contact the respective contact person on page 8.
3
BCN Burda Community Network GmbH
a Burda company
MAKES WOMEN’S HEARTS
BEAT FASTER
A CHRISTMAS LAYOUT, FIVE TITLES,
FOUR NEWSLETTERS
XMAS WOMEN’S PACKAGE
OUR GIFT TO YOU
6.60 million women,
total reach
53% XMAS discount (1/1 page)
46% XMAS discount (1/2 page)
Non-binding sample
XMAS newsletter based
on freundin.de*
€7.79 net CPM (1/1 page)
€5.77 net CPM (1/2 page)
5
BCN Burda Community Network GmbH
179,600 newsletter
subscribers ||
CPM €27.84
Non-binding
sample packshot
presentation
Source: best for planning 2015 III (Base: German-speaking, 14+ years
old) III *in addition BUNTE.de, InStyle.de, Lisa.de
a Burda company
DEADLINES AND PRICES
USING YOUR DELIVERED PHOTOS AND TEXT, WE
PLACE YOUR PRODUCT IN THE HOLIDAY SPOTLIGHT
53%
XMAS
discount1
Title
BUNTE
DONNA
FREUNDIN
INSTYLE
LISA
Issue
48/16
12/16
25/16
12/16
49/16
XMAS
First sale
newsletter
date (print)
mailing
24.11.2016
02.11.2016
16.11.2016
22.11.2016
30.11.2016
28.11.2016
-21.11.2016
25.11.2016
01.12.2016
AD2
15.09.2016
CREATION COSTS, FLAT RATE 3
The XMAS discount has already been deducted from the displayed price. The special
XMAS package prices shown will be apportioned to annual sales, but they are not
further discountable.
2 Ad deadline is also the date for delivery of production materials. What we need:
packshots in printable resolution and press releases (see page 7).
3 The flat rate for creation costs (for 5 titles, including newsletter) is understood to be
net/net/net and is neither discountable, nor does it constitute a discount.
All prices are understood to be exclusive of VAT.
1
Package price
1/1 in euros
46%
Package price
1/2 in euros
XMAS
discount1
gross
net/net
gross
net/net
157,447
65,000
103,477
50,000
4,850
4,050
XMAS newsletter
− The mailing of the newsletter takes place with a minimum
of 3 customers.
− We regret that requests regarding where in the magazine
the ad will be placed cannot be considered.
− A competitor exclusion in the newsletter is not possible.
− The newsletter will be marked with the word
ADVERTISEMENT.
A competitor exclusion on a page spread is possible for a Christmas promotion of three
or more pages.
We regret that requests regarding where in the magazine the ad will be placed cannot be
considered.
6
BCN Burda Community Network GmbH
a Burda company
TECHNICAL DATA
PRINT
Other
Photo material/packshot
− Please provide us with the name of a contact person on
the customer side or the name of the PR or creative
agency responsible for coordination, as well as a delivery
address for the color proof.
− High resolution (min. 300 dpi) and print-ready (for image
processing, additional costs will be charged, based on
time spent)
− Format: EPS, PSD, JPEG, TIFF
NEWSLETTER
− Ideally, product photos/illustrations should be cropped
(frontal)
URL for desired linking
− For product groupings, please provide priority list
TIMING, PRINT AND NEWSLETTER
− For products, please provide CMYK or Pantone tone
Image and text material by ad deadline, at the latest
− Costs include 1 proof for matching
Logo
− High resolution (min. 300 dpi)
− Format: EPS, PSD, JPEG, TIFF
− Please provide a precise indication of size and size ratios
Product description/product text
− Information about product/brand and message
− Short briefing/special features
CONTACT PEOPLE
C3 Creative Code and Content GmbH
Arabellastraße 23
81925 Munich
Nicole Dietze
T +49.(89).9250.1352, E nicole.dietze@burda.com
Tina Karneim
T +49.(89).9250.2803, E tina.karneim@burda.com
− Desired textual contents, such as logo, URL address,
prices, special offers
7
BCN Burda Community Network GmbH
a Burda company
CONTACT PEOPLE
Client Services
Customers
Automotive
Susanne Müller
Head of Client Services Automotive
Senior Key Account Manager
T +49 89 9250 4619
F +49 89 9250 2991
susanne.mueller@burda.com
Beauty
Birgit Böhm
Head of Client Services Beauty
Senior Key Account Manager
T +49 89 9250 4680
F +49 89 9250 2991
birgit.boehm@burda.com
Fashion & Luxury
Petra Börner
Head of Client Services Fashion & Luxury
Senior Key Account Manager
T +49 89 9250 4655
F +49 89 9250 2991
petra.boerner@burda.com
Finance & Services
Carsten Paul
Finance & Services
Client Services Manager
T +49 89 9250 1738
F +49 89 9250 2991
carsten.paul@burda.com
Food & Home
Nadine Dreyer
Head of Client Services
Food & Home
Senior Key Account Manager
T +49 89 9250 4668
F +49 89 9250 1740
nadine.dreyer@burda.com
8
BCN Burda Community Network GmbH
Health
Udo Radzio
Head of Client Services Health
T +49 89 9250 4677
F +49 89 9250 2991
Udo.radzio@burda.com
Retail & Direct Sales
Adrian Peipp
Head of Client Services Retail & Direct
Sales
Arabellastr. 23
81925 München
T +49 89 9250 3649
F +49 89 9250 2991
adrian.peipp@burda.com
Telco & Technologies
Susanne Müller
Head of Client Services
Telco & Technologies
Senior Key Account Manager
T +49 89 9250 4619
F +49 89 9250 2991
susanne.mueller@burda.com
International Sales
Silke Noak
Head of International Sales
Arabellastr. 23
81925 München
T +49 89 9250 4653
F +49 89 9250 2991
silke.noak@burda.com
Goran Vukota
Head of Sales Region CH
T +41 44 81 02 146
F +41 44 81 02 152
goran.vukota@burda.com
Media Sales
Agencies
Heide Reichmann
Director Media Sales
Feldbergstraße 35
60323 Frankfurt
T +49 69 1700 8014
F +49 69 172 489
heide.reichmann@burda.com
Hamburg/Berlin
Christian Rademacher
Head of Media Sales
Region Hamburg/Berlin
Große Elbstraße 59-63
22767 Hamburg
T +49 40 4131 4215
F +49 40 4131 4223
christian.rademacher@burda.com
Düsseldorf
Christian Rademacher
Head of Media Sales
Region Düsseldorf
Große Elbstraße 59-63
22767 Hamburg
T +49 40 4131 4215
F +49 40 4131 4223
christian.rademacher@burda.com
Munich/Stuttgart
Patrick Pichutta
Head of Media Sales
Region Munich/Stuttgart
Feldbergstraße 35
60323 Frankfurt
T +49 69 1700 8020
patrick.pichutta@burda.com
Executive Management
Michael Samak
Managing Director
Arabellastr. 23
81925 München
T +49 89 9250 4670
F +49 89 9250 2991
michael.samak@burda.com
Stefan Zarnic
Managing Director
Arabellastr. 23
81925 München
T +49 89 9250 4667
F +49 89 9250 2991
stefan.zarnic@burda.com
Frankfurt
Heide Reichmann
Head of Media Sales
Region Frankfurt
Feldbergstraße 35
60323 Frankfurt
T +49 69 1700 8014
F +49 69 172 489
heide.reichmann@burda.com
Christina Bresler
Head of Sales Region A
T + 43 1 230 60 3050
F + 43 1 230 60 3051
christina.bresler@burda.com
a Burda company